KALASALINGAM BUSINESS SCHOOL

MASTER OF BUSINESS ADMINISTRATION

(REGULATIONS 2022)

CURRICULUM & SYLLABUS

KALASALINGAM ACADEMY OF RESEARCH AND EDUCATION

ANAND NAGAR, KRISHNANKOIL-626 126
Phone No.04563-289042
Fax No.04563-289322
Website: www.kalasalingam.ac.in
 PROGRAMME: MBA

VISION
To be a world class business school providing value based professional excellence

MISSION
To create an excellent teaching and learning environment to impart quality education by
focusing on nurturing innovation, entrepreneurship, research and ethics by enhancing
their self-confidence, creative skills and professional expertise thereby developing leaders
of competence, conscience, and compassion

PROGRAMME EDUCATIONAL OBJECTIVES

Graduates will have adequate skill and confidence to choose diverse careers in
PEO1
management and entrepreneurship.
To develop professional competency among graduates to do research and lifelong learning
PEO2
for continuous growth and development.
To transform graduates into responsible citizens and leaders to create positive impact on
PEO3
business through ethical, value based and environment friendly business solutions.

PROGRAM SPECIFIC OUTCOMES

PSO1 Graduates should exhibit their knowledge of management principles.

PSO2 Graduates should demonstrate their critical-thinking and problem solving skills.

PSO3 Graduates should manifest their leadership qualities.

PSO4 Graduates should be able to work in multidisciplinary teams.

PROGRAMME OUTCOMES

Business Knowledge:
An understanding of management skills in their areas of specialization in fields of
PO1
Finance, Human Resources, Marketing, Production, Supply Chain and Logistics,
Healthcare, Banking and Insurance enabling enriched global business impact.
Critical Thinking and Problem Analysis:
PO2 Ability to Identify, Formulate and Analyze the contemporary issues in the business
process by critical thinking to identify the best strategic alternatives.
PO3 Conduct investigations of complex Problems:
 Conduct investigation using appropriate research design and analyze the qualitative and
quantitative data by suitable research tools and techniques to solve the complex problem
with detailed interpretation.
Strategic Decision Making and solutions:
PO4 Apply technology and Brain Storm the innovative ideas to enhance organizational
efficiency and choose the optimal strategic decision for obtaining effective solutions
Modern tool usage:
Ability to utilize the advanced contemporary tools and techniques for predictive analysis
PO5
and modeling of the complex business issues to sustain and flourish in the dynamic
business environment.
Entrepreneurial Skills
PO6 Ability to business ideas, develop business plans, understand regulatory requirements,
and locate sources of finance to start, manage and sustain new business ventures
Environment and sustainability:
Ability to understand the business environment and develop legal and ethical strategic
PO7
plan that align with societal and environmental context for the purpose of sustainable
development in the business.
Professional Integrity:
PO8 Ability to address the social, legal, cultural diversity issues through ethical and value
based.
Team work:
PO9
Ability to function effectively on multi-disciplinary teams with extensive participation
Communication:
PO10 Ability to communicate effectively and clearly, to comprehend, write, prepare and make
effective presentations.
Global Business Opportunities:
Ability to demonstrate the management principles and understand the diverse
PO11 opportunities in the management functions and apply those as an Entrepreneur,
Projects, field Work, Consultancy, and work in the Multidisciplinary business
environment.
Life-long learning:
Ability to empathize the impact of changing management concepts and thoughts on
PO12
society and create awareness of contemporary issues through independent and lifelong
learning.
 MASTER OF BUSINESS ADMINISTRATION
(REGULATIONS 2022)
SEMESTER-I
S.No. Course Code Course Name L T P X C H
Accounting for
1 222MBA5101 4 0 0 0 4 4
Management
Economic Analysis for
2 222MBA5102 4 0 0 0 4 4
Business
Foundations of Business
3 222MBA5103 2 0 2 0 3 4
Analytics
Fundamentals of
4 222MBA5104 Management and 4 0 0 0 4 4
Organizational Behaviour
5 222MBA5105 Legal Aspects of Business 3 0 0 0 3 3
Quantitative and
6 222MBA5106 Qualitative Techniques for 4 0 0 0 4 4
Business Research
EXPERIENTIAL ELECTIVES
7 225MBA6201 Business Communication 0 0 2 3 2 5
Data Analysis and Modeling
8 225MBA6202 0 0 4 0 2 4
Lab - I
Social Immersion /
9 225MBA6203 0 0 0 0 2 2
Leadership Talk Series
TOTAL CREDITS 21 0 8 3 28 34
SEMESTER-II
S.No. Course Code Course Name L T P X C H
1 222MBA5107 Entrepreneurship and
3 0 0 0 3 3
Innovation Management
2 222MBA5108 Financial Management 4 0 0 0 4 4
3 222MBA5109 Human Resource
4 0 0 0 4 4
Management
4 222MBA5110 Marketing Management 4 0 0 0 4 4
5 222MBA5111 Operations Management 3 0 0 0 3 3
 6 222MBA5112 Quantitative Techniques
4 0 0 0 4 4
for Business Decisions
EXPERIENTIAL ELECTIVE
7 225MBA6204 Data Analysis and
0 0 4 0 2 4
Modeling Lab – II
8 225MBA6205 Design Thinking 0 0 2 3 2 5
9 225MBA6206 Professional Body Activity
/Entrepreneurship
0 0 0 0 2 2
Development /Business
Modeling
TOTAL CREDITS 22 0 4 6 28 33
SEMESTER-III
S.No. Course Code Course Name L T P X C H
Business Ethics,
1 222MBA3513 Sustainability & Corporate 3 0 0 0 3 3
Social Responsibility
2 222MBA3514 Strategic Management 3 0 0 0 3 3
3 223MBA45XX Elective – I 4 0 0 0 4 4
4 223MBA45XX Elective – II 4 0 0 0 4 4
5 223MBA45XX Elective – III 4 0 0 0 4 4
6 223MBA45XX Elective – IV 4 0 0 0 4 4
7 223MBA45XX Elective – V 4 0 0 0 4 4
8 223MBA45XX Elective – VI 4 0 0 0 4 4
EXPERIENTIAL ELECTIVE
9 223MBA4601 Business Simulation Lab 0 0 2 3 2 5
TOTAL CREDITS 30 0 2 3 32 35
SEMESTER - IV
S.No. Course Code Course Name L T P X C H
Industry Internship/Social
Immersion/Project Work
223MBA3562 - - - - 12 8
/Business Incorporation
(Period – 3 Months)
TOTAL CREDITS - - - - 12 8

Semester Credits
I – Semester 28
II – Semester 28
III – Semester 32
IV – Semester 12
 Total 100

LIST OF ELECTIVES
MARKETING ELECTIVES
S.No. Course Code Course Name L T P X C H
1 222MBA3515 Brand Management 4 0 0 0 4 4
2 222MBA3516 Consumer Behaviour 4 0 0 0 4 4
3 Customer Relationship
222MBA3517 4 0 0 0 4 4
Management
4 222MBA3518 Retail Marketing 4 0 0 0 4 4
5 Sales and Distribution
222MBA3519 4 0 0 0 4 4
Management
6 222MBA3520 Services Marketing 4 0 0 0 4 4
FINANCE ELECTIVES
1 222MBA3521 Derivatives Management 4 0 0 0 4 4
2 222MBA3522 Direct and Indirect Tax 4 0 0 0 4 4
3 Financial Institutions and
222MBA3523 4 0 0 0 4 4
Services
4 222MBA3524 Fundamentals of Fin-Tech 4 0 0 0 4 4
5 222MBA3525 International Finance 4 0 0 0 4 4
6 Security Analysis and
222MBA3526 4 0 0 0 4 4
Portfolio Management
HUMAN RESOURCE ELECTIVES
1 222MBA3527 HR Analytics 4 0 0 0 4 4
2 Industrial Relations and
222MBA3528 4 0 0 0 4 4
Labor Welfare
3 222MBA3529 International HRM 4 0 0 0 4 4
4 222MBA3530 Learning and Development 4 0 0 0 4 4
5 Managerial Behavioral
222MBA3531 4 0 0 0 4 4
Effectiveness
6 Strategic Human Resource
222MBA3532 4 0 0 0 4 4
Management
HEALTH CARE ELECTIVES
1 222MBA3533 E-Health Care 4 0 0 0 4 4
2 Foundation of Health Care
222MBA3533 4 0 0 0 4 4
Management
3 Health Care Law and
222MBA3534 4 0 0 0 4 4
Ethics
4 Health Care Marketing
222MBA3535 4 0 0 0 4 4
and Services
5 222MBA3536 Health Care Planning 4 0 0 0 4 4
6 Hospital Information
222MBA3537 4 0 0 0 4 4
System
LOGISTICS AND SUPPLY CHAIN ELECTIVES
1 Container and Freight
222MBA3538 4 0 0 0 4 4
Services Management
2 222MBA3539 Logistics in E-Commerce 4 0 0 0 4 4
3 222MBA3540 Port Management 4 0 0 0 4 4
4 222MBA3541 Supply Chain Analytics 4 0 0 0 4 4
5 Supply Chain
222MBA3542 4 0 0 0 4 4
Management
6 Warehouse and Inventory
222MBA3543 4 0 0 0 4 4
Management
DIGITAL MARKETING ELECTIVES
1 222MBA3544 Brand Management 4 0 0 0 4 4
2 Customer Experience
222MBA3545 4 0 0 0 4 4
Management
3 Digital Advertising and
222MBA3546 4 0 0 0 4 4
Sales Promotion
4 222MBA3547 E-Commerce 4 0 0 0 4 4
5 E-Customer Relationship
222MBA3548 4 0 0 0 4 4
Management
6 222MBA3549 Marketing Analytics 4 0 0 0 4 4
FIN-TECH ELECTIVES
1 AI , ML for Financial
222MBA3550 4 0 0 0 4 4
Services
2 222MBA3551 Block Chain Management 4 0 0 0 4 4
3 222MBA3552 Derivatives Market 4 0 0 0 4 4
4 Fundamentals of Financial
222MBA3553 4 0 0 0 4 4
Technology
5 Spreadsheet modeling and
222MBA3554 4 0 0 0 4 4
Python
6 222MBA3555 Tally ERP 9 4 0 0 0 4 4
BUSINESS ANALYTICS ELECTIVES
1 Business Forecasting
222MBA3556 4 0 0 0 4 4
Models
2 222MBA3557 Data Science Using R 4 0 0 0 4 4
3 Data Visualization and
222MBA3558 4 0 0 0 4 4
Tableau
4 Data Warehousing and
222MBA3559 4 0 0 0 4 4
Data Mining
 5 Predictive analysis using
222MBA3560 4 0 0 0 4 4
Python
6 Spreadsheet Modeling and
222MBA3561 4 0 0 0 4 4
Simulation
L T P X C H
222MBA5105 ACCOUNTING FOR MANAGEMENT
4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
The objective of the course is to acquaint the students with the language
of Accounting and to develop in them the ability to evaluate and use accounting
data as an aid to decision making. The main purpose is to assist the students in
developing skills in Problem solving and decision making in the financial area.
Emphasis is laid on analysis and utilization of financial and accounting data for
planning and control.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Understand the role of different branches of accounting i.e. Financial
Accounting, Cost Accounting and Management Accounting and able to
generate final account statements by applying GAAP.
CO2: Analyse and interpretation of income statement and Balance sheet.
CO3: Analyze the Financial Statements through various tools like ratio analysis,
fund flow and cash flow etc.
CO4: Prepare the cost statement; Apply budgetary control and Cost Volume Profit
analysis tools as a controlling technique
CO5: Evaluate the overheads and other costs across various products.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S S M
CO2 M
CO3 M L
CO4 S L
CO5 L
Unit I: Introduction to Accounting 12 Hours
Introduction to Financial, Cost and Management Accounting -Generally
accepted accounting principles, Conventions and Concepts-Balance sheet and
related concepts- Profit and Loss account and related concepts-Fundamental
Accounting Equation approach - International Financial Reporting Systems

Unit II: Financial Accounting 12 Hours

Preparation of Trading Account, Profit and Loss Account and Balance Sheet –
Reading of Financial Statements

Unit III: Analysis of Financial Statements 12 Hours

Analysis of financial statements –Financial ratio analysis, cash flow (as per
Accounting Standard 3) and funds flow statement analysis.

Unit IV: Cost Accounting 12 Hours

Cost Accounting: Meaning - objectives- Classification and Elements of Costs,
Cost Concepts Preparation of Cost Sheet - Marginal Costing - Application of
Marginal Costing Techniques in Managerial Decision Making: Cost Volume
Profit Analysis, Break Even Analysis and Margin of safety.

Unit V: Management Accounting 12 Hours

Budget and Budgetary Control – Types of Budget: Cash Budget, Functional
Budgets and Flexible Budget – Zero based budgeting-Accounting ERP Packages
& Software Applications
Total – 60 Hours
Text Book(s):
1. Narayanaswamy.R, Financial Accounting: A Managerial Perspective, 5th
Edition, Prentice Hall India Pvt., Ltd., New Delhi. 2016.
2. N.Ramachandran, Ram Kumar Kakani, “Financial Accounting for
Management”, 4th Edition, New Delhi: Tata McGraw Hill, 2015
3. Karen W. Braun, Wendy M. Tietz, Managerial Accounting, 4th Edition,
Pearson Publications, 2014

Reference(s):
1. Khan.M.Y and P.K.Jain, Management Accounting, 7th edition, Tata McGraw
Hill publishing company Ltd., New Delhi, 2016.
2. Pillai.R.S.N and Bagavathi, Management Accounting, Revised edition,
S.Chand and Co. Ltd., New Delhi, 2010.
 3. Don Hansen, Maryanne Mowen, Management Accounting, 8th Edition,
Cengage Learning, Delhi, 2007.

222MBA510 L T P X C H
ECONOMIC ANALYSIS FOR BUSINESS
2 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Course Type: Theory
Core

Course Objective(s):
This course is designed to impart knowledge of the concepts and principles
of Economics, which govern the functioning of a firm / organisation under
different market conditions. It further aims at enhancing the understanding
capabilities of students about macro–economic principles and decision making
by business and government.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Examine basic economic problems facing society and apply theory to
practical problems in a business context in order to obtain optimum
solution.
CO2: Explore the business cycle implications and determine the interaction of
demand and supply in the marketplace
CO3: Analyze the interrelationships between economic variables and evaluate the
major economic aggregates and how they are measured
CO4: Understand the financial structures of India and its role in the growth of
the economy.
CO5: Intends the understanding of various economics, social, legal and other
factors that influence business in India.

Mapping of Course Outcome(s):

PO
CO / PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 S L M
CO2 M S S
CO3 L S
CO4 L M
CO5 M
Unit I: Introduction to Economics and Demand Analysis 12 Hours
Introduction to Economics Concepts in Decision-Making – Distinction Between
Micro and Macroeconomics - Scope of Managerial Economics and Other
Disciplines – Factors Influencing Managerial Decisions - Demand analysis:
Types, Determinants, Elasticity and Its Applications, Demand Function, Law of
Demand and Demand Forecasting.

Unit II: Cost and Price Analysis 12 Hours

Cost Analysis: Various Cost Concepts and Its Types - Cost Functions -
Economies of Scale - Cost Output Relationship in Short and Long Period, Supply
Analysis - Pricing Analysis: Market Structures, Price Determination Under
Different Market Situations, Price Discrimination, Various Pricing Methods and
Break-Even Analysis.

Unit III: Money and Banking 12 Hours

Introduction to Macroeconomics – Money – National Income – Business Cycle –
Inflation – Unemployment – Central Banks – Commercial Banks – Monetary
policy

Unit IV: Fiscal measures 12 Hours

Financial Markets – Overview of Instrument and Players – Government
Interventions and efficacy – Tax and Expenditure – Fiscal policy – Economic
Growth - SEBI

Unit V: International Business Environment 12 Hours

Globalization- Forces, Meaning, Dimensions and Stages - Introduction to
International Trade Theories - Balance of Payment - The Role of Trade Policy -
General Agreement on Trade and Tariffs (GATT) and World Trade Organization
(WTO) – Trade Blocks – Tariff and Non- Tariff Barriers – EXIM Policy –
Performance of Indian Economy in external sector. Economic Integration (FTA,
PTA, EU, Custom Union, EEC) - Foreign Exchange market and Exchange rate –
International financial institutions – World bank and IMF

Total - 60 Hours
Text Book(s):
1. K.Aswathappa, Essentials of Business Environment, 12th, Revised Edition,
Himalaya Publishing House, Mumbai, 2015.
2. Francis Cherunilam, Business Environment – Text and cases (Business
Environment), Revised Edition, Himalaya Publishing House, Mumbai, 2015.
Reference(s):
1. Gupta, G.S. Macroeconomics, Theory and Applications, 4th edition, Tata
McGraw-Hill publishing company Ltd., New Delhi, 2015.
2. Dwivedi D.N., Macroeconomics: Theory and Practice: Theory & Practice, 4th
edition, Tata McGraw-Hill publishing company Ltd., New Delhi, 2015.
3. Gaurav Datt, Ashwani Mahajan, Indian Economy, 70th Edition, S Chand
Publishers, 2015.
 222MBA510 FOUNDATIONS OF BUSINESS L T P X C H
3 ANALYTICS 2 0 2 0 3 4
Pre-requisites Nil
Course Category: Program Course Type: Practical
Core

Course Objective(s):
To cover all aspects of business analytics for decision making. To enable
the students to apply the appropriate analytics and generate solutions. To
develop Model and analyze the business situation using analytics.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Ability to understand the role of Business Analytics in decision making
CO2: Ability to identify the appropriate tool for the analytics scenario
CO3: Ability to apply the descriptive analytics tools and generate solutions
CO4: Understanding of Predictive Analytics and applications
CO5: Knowledge of Prescriptive Analytics and demonstrating business process
improvement

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S L M
CO2 M S S
CO3 L S
CO4 L M
CO5 M

Unit I: Introduction to Business Analytics 9 Hours

Business Analytics - Terminologies, Process, Importance, Overview of Analytics
model. Strategy and Business analytics Value Chain – Types of Data, Big Data –
Characteristics – Sources – Types – Structured, Semi-structures and
Unstructured Data
Unit II: Data Preparation and Methodology 9 Hours
Data Pre-processing – Data Quality – Cleaning – Integration – Reduction –
Transformation – Normalization – Knowledge Discovery – Supervised Vs Un
Supervised learning – Training and test data sets - Managing Information policy,
data quality and change in BA.

Unit III: Descriptive Analytics 9 Hours

Introduction to Descriptive analytics - Visualizing and Exploring Data -
Descriptive Statistics - Sampling and Estimation - Probability Distribution for
Descriptive Analytics - Analysis of Descriptive analytics

Unit IV: Predictive & Prescritive Analytics 9 Hours

Introduction to Predictive analytics - Logic and Data Driven Models - Predictive
Analysis Modeling and procedure - Data Mining for Predictive analytics. Analysis
of Predictive analytics – Prescriptive Analytics: Prescriptive Modeling - Non-
LinearOptimization - Demonstrating Business Performance Improvement.

Unit V: Application of Data Visualization Tools 9 Hours

Data Objects and attributes types – Overviews of data visualization techniques
for various kind of data – Methods for visualizing text, graphs, tags and
multidimensional data – Overview of Power BI for visualization.

Total - 45 Hours
Text Book(s):
1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey,
" Business Analytics Principles, Concepts, and Applications - What, Why,
and How”, Pearson Ed, 2014
2. Essentials of Business Analytics: An Introduction to the methodology and
its application, Bhimasankaram Pochiraju, SridharSeshadri, Springer
3. An Introduction to Business Analytics, Ger Koole, Lulu.com, 2019

Reference Book(s):
1. Christian Albright S and Wayne L. Winston, "Business Analytics - Data
Analysis and Decision Making", Fifth edition, Cengage Learning, 2015.
2. James R. Evans, "Business Analytics - Methods, Models and Decisions",
Pearson Ed, 2012
 FUNDAMENTALS OF MANAGEMENT & L T P X C H
222MBA5104 ORGANIZATIONAL BEHAVIOUR 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Course Type: Theory
Core

Course Objective(s):
To acquaint the students to the fundamentals of management and
organizational behaviour and help them to understand how organizations
functions and apply the knowledge management and behaviour to real world
situations. Also students get familiar with the theories of management and
organizational behaviour which will help them make informed decisions.

Course Outcome(s):
After completing this course, the student will be able to:

CO1: To expose students to basic concepts of management

CO2: To enable students gain appreciation for emerging ideas, techniques,
procedures & practices in the field of management
CO3: Apply controlling in problem solving and critical thinking abilities to
initiate, manage and implement changes in organization.

CO4: To develop & understanding of individual and group behavior inside

organization
CO5: Enhance skills in understanding & appreciating individual, interpersonal
and group process for increased effectiveness within the outside the
organization. Familiars students with behaviour dynamics of the
organization.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S S M
CO2 M
CO3 M L
CO4 S L
CO5 L
Unit I: Introduction to Management 9 Hours
Management Introduction – Definition of management – Nature, Purpose &
Functions – Levels & Types of Managers- Manager Roles – Evolution of
Management thought – Theories of Management – Social Response, Ties of
business, Recent trends in Management

Unit II: Planning & Organizing 9 Hours

Planning- Meaning, Nature of Planning – Planning Process – MBO – Decision
Making – Process of Decision Making – Types of Decision Making - Techniques
of Decision Making -Organizing – Organization Structure – Design and Types –
Principles of Organization - Impact of Technology on organization Design.

Unit III: Coordination & Controlling 9 Hours

Coordination – Meaning and Essence- Controlling -Meaning- meaning- need-
process of control - Importance of controlling – Controlling Process – Types of
control – Factors influencing control - Modern theories of management-Report

Unit IV: Organizational Behavior & Group Dynamics 9 Hours

Organizational Behaviour – Principles of OB- Evaluation of OB – Group dynamics
– Leadership styles – Organizational Climate & Culture – Organizational Change
& Development

Unit V: Foundation of Individual Behavior 9 Hours

Personality – Traits of Personality – Big 5’s & MBTO – Personality Attributes
influencing of OB – Theories of Motivation – Leadership theories & Behavior
Theories.

Text Book(s):
1. Harold Koontz and Heinz Weihrich- Essentials of Management- Tata
McGraw Hill publishing company Ltd- New Delhi-8th edition- 2016.
2. L. M. Prasad; Principles of Management- 6th edition- Sultan Chand and
Sons- 2015.
3. Essentials of Organizational Behavior by Stephen Robbins and Timothy
Judge

Reference(s):
1. Gilbert- Principles of Management- 6th edition- McGraw Hill- 2009.
2. Greenberg Jerald and Baron Robert A.- Behaviour in Organisations:
Understanding and Managing The Human Side of Work- Prentice Hall of
India- 2010.
3. Kaul Vijay Kumar- Business Organisation & Management - Text and
Cases- Pearson- 2012
 L T P X C H
222MBA5105 LEGAL ASPECTS OF BUSINESS
3 0 0 0 3 3
Pre-requisites Nil
Course Category: Program Course Type: Theory
Core

Course Objective(s):
This course's general Learning Goals are to provide students with
understanding of basic business law issues sufficient to Identify and discuss the
legal implications of business decisions. Formulate policies and practice
procedures designed to minimize risk of liability and litigation. Cultivate
effective, long-term, business and professional relationships based on character,
competency, and communication

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Identify the fundamental legal principles behind contractual agreements
and examine how businesses can be held liable in tort for the actions of
their employees.
CO2: Appreciate the relevance of business law to individuals and businesses and
the role of law in an economic, political and social context.
CO3: Acquire problem solving techniques and to be able to present coherent,
concise legal argument.
CO4: Able to examine the various legal forms that a business entity can take and
the relative advantages and disadvantages of each of these forms.
CO5: Able to have a basic understanding of the laws relating to contract,
consumer protection, competition, companies and dispute resolution.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S M L S L
CO2 S M L
CO3 S L M
CO4 L M
CO5 M L M
Unit I: The Indian Contract Act 1872 9 Hours
Definition of contract, essentials elements and types of a contract, Formation of
a contract, performance of contracts, breach of contract and its remedies, Quasi
contracts - Contract of Agency: Nature of agency, Creation and types of agents,
Authority and liability of Agent and principal: Rights and duties of principal and
agents, termination of agency.

Unit II: Sale of Goods Act 1930 9 Hours

Sale of Goods Act - Conditions, Warranties, conditional sales and rights of an
unpaid seller Negotiable Instruments Act, Negotiable Instruments, Banker and
Customer Relation, Bills of Exchange, Cheque, And Banker’s Cheque.

Unit III: Companies Law 2013 (amended on 03.05.18) 9 Hours

Companies Act - Incorporation, Types of Companies, Articles and Memorandum
of Association, Prospectus, Borrowing Powers of the Company, Powers, Duties
and Liabilities of Directors.Amendments of Companies Act, 2013

Unit IV: Industrial Law 9 Hours

Overview of Factories act - Payment of Wages Act, Payment of Bonus Act,
Minimum Wages Act, ESI Act, Workmen’s Compensation Act, Industrial
Disputes Act, Shops and Establishments Act, Trade Unions Act.

Unit V: Consumer Protection Act and Introduction of Cyber Laws 9 Hours

Consumer Protection Act – Consumer Rights, Procedures for Consumer
Grievances Redressal, Types of Consumer Redressal Machineries and Forums-
Competition Act 2002 - Cybercrimes, IT Act 2000 and 2002, Cyber Laws,
Introduction of IPR – Copy rights, Trade marks, Patent, Filing of patent
applications, Rights from patents, Infringement of patents.
Total – 45 Hours
Text Book(s):
1. Kapoor N.D., Elements of Mercantile Law, 35th edition, Sultan Chand and
company, New Delhi, 2017.
2. Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw
Hill, 2011
Reference(s):
1. P.C. Tulsian, “Business and Corporate Law for CA PE – II”, New Delhi: Tata
McGraw Hill,2012
2. Padhi, P. K., “Legal Aspects of Business”, New Delhi: PHI Learning, 2010.
3. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents,
Cengage Learning, 2008.
222MBA510 QUANTITATIVE AND QUALITATIVE L T P X C H
6 TECHNIQUES FOR BUSINESS RESEARCH 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Course Type: Theory
Core

Course Objective(s):
The course is aimed at improving students’ knowledge and skills in diagnosing
and measuring marketing problems and data-based decision making, advanced
qualitative and quantitative data collection and analysis, multivariate statistical
tools, and marketing intelligence in the context of marketing application. The
course will use hands on experiential learning methods to impart and strengthen
the required skills and knowledge.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Students will be able to develop strong understanding and applying the
research process, appropriate methodologies and their relevance in
identifying research problems
CO2: Students will be able to identify suitable sampling techniques and
instruments for data Collection
CO3: Students will apply the various descriptive statistical tools and techniques
and probability for data analysis
CO4: Students will apply the various inferential statistical tools and techniques
for research
CO5: Students will be able to develop strong understanding of writing research
report, articles, and Research Ethics

Mapping of Course Outcome(s):

PO
CO/
PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 S M L L L M M L L
CO2 S M L L L L L M M L L
CO3 S M L L L L M L M M L L
CO4 S M L L L M L M M L L
CO5 S M L L L M L M M L L
Unit I: Introduction to Business Research 12 Hours
Concepts of Business Research: Characteristics, Objectives, -Types of Research
- The Research Process – The Research Problem Development Process-Review of
Literature. Research Design - Exploratory, Descriptive, causal research design.

Unit II: Sampling Techniques and Data Collection 12 Hours

Sampling Techniques: Probability and Non-Probability Sampling Methods,
Determination of Sample Size and Research Instruments.
Fundamentals of Measurement and Scaling: Measurement of Variables – Types
of Scales - Development of Scales – Reliability testing – Validity testing
Data Collection Method: Primary Data Collection Methods - Guidelines for
Questionnaire Design – Secondary Sources of Data Collection - Special Data
collection Methods.

Unit III: Data analysis and Interpretation-I 12 Hours

Measures of Central Tendency: Mean, Median and Mode - Measures of
Dispersion: Range, Quartile Deviation, Mean Deviation, Standard Deviation,
Variance and Coefficient of Variation- Probability Definitions- Addition and
multiplication properties, conditional probability- Bayes’ theorem

Unit IV: Data analysis and Interpretation-II 12 Hours

Development of Hypothesis and Testing.-Parametric Test Methods: Student t-
test and Z-test, ANOVA, Correlation, Regression Analysis.-Non-parametric Test
Methods: Chi Square test ,Mann Whitney U Test, Sign Test, Wilcoxon Signed-
Rank Test, Kruskal Wallis Test

Unit V: Research Report Writing and Ethics 12 Hours

A Research Proposal - Research Articles- Research Report –Purpose Contents –
Research Ethics
Total – 60 Hours

Text Book(s):
1. Kothari C.R., Research Methodology, 3nd edition, New Age International
Private, Ltd, New Delhi, 2017
2. Donald Cooper, Boca Rator and Pamela Schindler, Business Research
Methods, 12th edition, Tata McGraw Hill, New Delhi, 2015.
3. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for Business and
Economics, 13th edition, Cengage Learning, Delhi, 2016. ISBN-13: 978-
1305585744
Reference(s):
1. Saunders M. N, (2012), Research Methods for Business Students, 6th
edition, Pearson Education India
2. Srivastava T, Rego S, (2012), Statistics for Management, Tata McGraw Hill.
3. Murray R. Spigel, (2010), Theory and Problems of Statistics – Schaums
outline Series 4th edition, McGraw Hill.
4. S.P. Gupta, (2014), Statistical Methods, 13th edition, Sultan Chand
Publications
5. Zikmund, Adhikari, (2016), Business Research Methods, Cengage Learning.
225MBA620 L T P X C H
BUSINESS COMMUNICATION
1 0 0 2 3 2 5
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
1. To understand the fundamentals and importance of communication for
managers.
2. To prepare students to acquire necessary communication skills required for
better effective performance.
3. To enhance soft skills that are important to achieve goals.

Course Outcome(s):
After completing this course, the student will be able to:

CO1: Learning key principles of effective business communication.

CO2: Effectively solving problems using communication skills.
CO3: Developing and delivering business presentations.
CO4: Collaborating in business with team and cross-functional teams
CO5: Developing business etiquettes

Mapping of Course Outcome(s):

CO / PO
PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 S S M L
CO2 M M M
CO3 M L S
CO4 S L M M
CO5 S M L L

Unit I: Introduction to Business Communication 6 Hours

Business Communication-Process, Barriers to Communication, the
Importance of Communication at Workplace, Applying 7 C’s of communication.
Practice: Describing about personal life and work life, one way and two way
communication and understand the various communication barriers,
noise, filters. Select a text-based data (e.g., a news paper article, a story,
etc.) and analyze the effectiveness of 7 C’s of communication.
Unit II: Oral & Written Communication Skills 6 Hours
Oral communication: paralanguage - appropriate use of voice, tone, pauses
and vocabulary, elevator speech.

Practice: creating an outline for a short (30 to 90 second) elevator speech to

introduce oneself.

Written Communication: Introduction, need, significance and practice

of:
a) Cover Letters/Business letters
b) Preparation of CV/Resume,
c) Email writing and etiquette,
d) Social Media writing
e) Write your own one-page resume, Cover Letters/Business letters etc.
f) Memo
g) Circulars
h) Press Release

Unit III: Art of Presentation 6 Hours

Elements of effective presentation, Designing Content, Use of creative ideas
and interesting audio-visual aids, impressive grooming as per occasion –
appearance, posture and gestures, Handling Stage fear and anxiety, practicing
delivery of presentation.

Practice: Initial Planning, Preparation and Handling questions. Make effective

use of Power Point Presentation demonstrating the use of animation, effects,
hyperlinks, and productivity tools.

Unit IV: Business Reports and Proposals 6 Hours

Writing the report, planning the Report, Steps in writing Business Reports,
Parts of a Report, Corporate Report and Business Proposal, citing sources.
Practice: Drafting business reports, preparing business proposals.

Unit V: Employment Communication 6 Hours

Getting ready for interview: First Impression and Clothing styles; Practicing
Mock interviews, types of interviews, creating first right impression while
approaching interview panel, analyzing interview questions (FAQ). Group
Discussions. Account creation on various social Media Platforms for
employability and Networking, Case Analysis & Presentation

Practice: Practicing power postures, Participating in GD, Mock Personal

Interview, Account creation on LinkedIn, Model Case Discussions.

Total - 30 Hours
Text Book(s):
1. Murphy, Effective Business Communication, 7th edition, Tata McGraw-Hill.
2. Sethi, Anjanee, and Bhavana Adhikari. Fundamentals of Communication,
McGraw-Hill Education, 2013
3. Kaul, Asha, Effective Business communication, Prentice Hall of India.

Reference(s):
1. Chaturvedi, P. D. and Mukesh Chaturvedi, Business Communication:
Concepts, Cases and Applications, Pearson Education.
2. Ludlow, Ron & F. Panton, The Essence of Effective Communication, Prentice
Hall of India.
225MBA620 L T P X C H
DATA ANALYSIS & MODELING LAB-I
2 0 0 4 0 2 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
To cover all aspects of creating spreadsheet, performing calculations,
formatting, some very widely used formulas. To enable the students to create,
build models and customize graphs. To develop advanced solutions on the
worksheet in the areas of marketing, finance, statistics, production and human
resource and to assemble the proper Excel tools. It further aims at enhancing
the concepts of Spread Sheet Modelingin Production and Human Resource

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Perform, recognize and formulate business problems in using Excel
spreadsheets
CO2: Evaluate or solve Excel spreadsheet models using professional software
CO3: Apply analytical knowledge in the concepts and techniques of spread
sheets to solve the real- world business situations and take effective
decisions
CO4: Use cognitive skills to the application of t-test and ANOVA through spread
sheet and develop competitive edge for a large corporate.
CO5: Capable to analyze problems using spread sheet modeling in Finance, HR
and Marketing fields.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S L M
CO2 M S S
CO3 L S
CO4 L M
CO5 M
 Experimen Duratio
Name of the experiments
t No n

1 Arithmetic Calculation, Sorting and filtering, 3

Basic functions (IF, COUNT, COUNTIF,

2 4
CONCATENATE),

3 Conditional formatting, Pivot table, Paste Special 3

4 What if analysis, Protecting spread sheets 3
5 Risk analysis, Time Series 4
6 Creating Charts, Data Validation 3

7 Measures of central tendency, t test, ANOVA 4

8 Sensitivity Analysis 3

9 Scenario Analysis 3
`*Business models studied in theory to be practiced using Spreadsheet

Total – 30 Hours

Text Book(s):
1. Kenneth R. Baker, Optimization Modeling with Spreadsheets, John Wiley &
Sons2015
2. Walkenbach, John. Excel Bible. New Delhi: Wiley India Pvt Ltd. 2ndedition,
2010

Reference(s):
1. MacDonald, Mathew. Excel: The Missing Manual. Sebastopol: O'reilly
2ndedition, 2010
2. Ragsdale, Cliff. T, Spread sheet Modeling and Decision Analysis. New York:
Thomson south– western publications.6th edition, 2008
3. Monahan, George E. Management Decision Making : Spread Sheet,
Modeling, Analysis. London: Cambridge University. 8th edition, 2000
222MBA510 ENTREPRENEURSHIP AND INNOVATION L T P X C H
7 MANAGEMENT 3 0 0 0 3 3
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
Entrepreneurs are the innovators that stimulate job growth, economic growth
and development that allows any country to compete with and in the global
economy. India, being far more developed and forward-looking country than
some of the third world countries, can provide lead to entrepreneurial
development activities. The purpose of exposing the students to
Entrepreneurship is to motivate them to look at entrepreneurship as a viable,
lucrative and preferred career.
Entrepreneurs require a foundation in several key areas in order to be
successful. This course will
focus on multiple topics including: opportunities and challenges for new
ventures, benefits/drawbacks of entrepreneurship, strategic management and
forms of business ownership,
marketing strategies, venture finance and human resource management.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Have the ability to discern distinct entrepreneurial traits.
CO2: Know the parameters to assess opportunities and constraints for new
CO3: Understand the systematic process to select and screen a business idea
CO4: Design strategies for successful implementation of ideas
CO5: Analyse the way for write a business plan

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S S M
CO2 M
CO3 M L
CO4 S L
CO5 L
Unit I: Introduction to Entrepreneurship 9 Hours
Meaning, Definition and concept of Enterprise, Entrepreneurship and
Entrepreneurship Development, Evolution of Entrepreneurship, Theories of
Entrepreneurship. Characteristics and Skills of Entrepreneurship, Concepts of
Intrapreneurship, Emerging trends: Internet & E-commerce, Corporate
Entrepreneurship – Nature, Concepts and Sustainability

Unit II: Entrepreneurial Competency 9 Hours

Meaning and concept of Entrepreneurial Competency, Developing
Entrepreneurial Competencies, Entrepreneurial Motivation: Meaning and
concept of Motivation, Entrepreneurship Development Program: Needs and
Objectives of EDPs, Phases of EDPs, Evaluation of EDPs. Negotiations

Unit III: Government Initiatives 9 Hours

Role of Government in promoting Entrepreneurship, MSME policy in India,
Agencies for Policy Formulation and Implementation: DIC, SISI, EDII, NEDB,
Financial Support System: Forms of Financial support, Sources of Financial
support, Development Financial Institutions.

Unit IV: Innovation & Project Management 9 Hours

Design Thinking, Business Design, The Adoption of Innovations, Idea
Management. Project Management: Concept, Features, Classification of projects,
Issues in Project Management, Project Identification, Project Formulation,
Project Design and Network Analysis, Project Evaluation, Project Appraisal,
Project Report Preparation, Specimen of a Project Report.

Unit V: Forms of Business Ownership 9 Hours

Forms of Business Ownership, Issues in selecting forms of ownership,
Environmental Analysis, identifying problems and opportunities, Defining
Business Idea, Business Plan, Business Process, Women Entrepreneurship,
Family Business.
Total – 45 Hours
Text Book(s):
1. Khanna, S. S., Entrepreneurial Development, S. Chand, New Delhi.2020
2. Kuratko, F. Donald, Richard M. Hodgetts, Entrepreneurship: Theory, Process,
Practice, Thomson, 7ed,2020

Reference Book(s):
1. Entrepreneurship: Strategies and Resources, 3/E -: Marc Dollinger; Prentice
Hall, 2017
2. Bringing New Technology to Market- Kathleen R. Allen, Prentice Hall, 2020
3. Entrepreneurship in Action, 2/E - Mary Coulter; Prentice Hall, 2021
222MBA510 L T P X C H
FINANCIAL MANAGEMENT
8 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
To familiarize students to understands the operational nuances of a Finance
Manager and comprehend the technique of making decisions related to
finance function

Course Outcome
Upon completion of the course students are able to
CO1 Demonstrate the different financing decision and Estimate the value of
different financial instruments
CO2 Formulate the optimum Capital Structure by choosing appropriate
source of finance
CO3 Estimate cash flows and make capital budgeting decisions under both
certainty and uncertainty
CO4 Construct dividend policy of a firm by analyzing the factors influencing
the dividend decision
CO5 Assess working capital needs of the firm and arrange short-term
financing

Mapping of Course Outcome(s):

PO
CO/PO
1 2 3 4 5 6 7 8 9 10 11 12
CO1 S M
CO2 S H M M
CO3 S H M H H M
CO4 M H H H
CO5 S H M

Unit I: Foundations of Finance 12 Hours

Meaning of Finance, Nature of financial management – scope of finance function,
objectives of firm and goals of finance function - concepts of value of return,
valuation of bonds and shares, Role of Modern managers. Financial Information
Systems.
Unit II: Long-term Sources of Finance 12 Hours
Long term sources of finance- Cost of capital Cost of debt, cost of equity, cost of
preference and retained earnings, weighted average cost of capital– Leverages
and types, capital structure theories and policy. Startup financing- Bootstrap,
Angel Investors, venture capitalist, Private Equity

Unit III: Investment Decisions 12 Hours

Time value of money, PV and FV, Capital budgeting - Process, methods - Cash
flow determination –- Risk analysis in capital budgeting, Feasibility study of
startup ideas.

Unit IV: Dividend Decisions 12 Hours

Dividend Decision - dividend theories, dividend policies, and practices - financial
planning and strategy. Financial distress prediction models, Behavioral finance.

Unit V: Liquidity Decisions 12 Hours

Working capital management – Concepts, Determinants Accounts receivables
management; operating cycle & Cash cycle - Inventory management &
techniques- Cash management – Short term sources of finance: trade credit,
bank finance, commercial papers
Total - 60 Hours
Text Book(s):
1. Prasanna Chandra, Financial Management, Theory and Practice, 10th
edition, Tata McGraw-Hill Education, 2007
2. Pandey, I.M., Financial Management, 11th edition, Vikas Publishing House
Pvt. Ltd., New Delhi, 2015.
3. Eugene F. Brigham, Joel F. Houston, Fundamentals of Financial
Management, South western Cengage learning.
4. Khan M.Y. and Jain P.K, Financial Management, Text, Problems and
Cases, 7th edition, Tata McGraw Hill publishing company Ltd., New Delhi,
2017.

Reference(s):
1. Aswath Damodaran, Applied Corporate Finance: A User’s Manual. John
Wiley and Sons, Inc., 2005.
2. James C. Vanhorne, Financial Management and Policy, 12th edition,
Pearson Education Asia (low priced edition), 2012.
3. Brearly and Myers, Principles of Corporate Finance, 7th Edition, McGraw
Hill, 2002.
4. William Megginson, Principles of Corporate Finance, 2nd Edition, Cengage
Learning, Delhi, 2008
222MBA510 L T P X C H
HUMAN RESOURCE MANAGEMENT
9 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
To acquaint students with different subsystems of Human Resource
Management and their importance. The students would also be able to
appreciate the importance and applications of industrial relations and different
legislations related the same.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: To provide knowledge about management issues related to staffing,
training, performance, compensation, human factors consideration and
compliance with human resource requirements.
CO2: To Designing the appreciate role of HR specialist for implementing HRM
policies.
CO3: Managing the manpower to motivate and attract them to retain in the
organization.
CO4: Develop the responsibility of employer and legal system to manage the
employment relation.
CO5: Develop the Employment Relations and Knowledge to resolve the issues.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S M
CO2 L S
CO3 M S
CO4 M S
CO5 S M

Unit I: Introduction to Human Resource Management 12 Hours

Introduction, meaning, significance and importance of HRM-Evolution of human
resource management – The importance of the human factor – Challenges -
Environmental Influences-Role of human resource manager – Human resource
policies – Computer applications in human resource management.

Unit II: HRP, Recruitment and Selection Process 12 Hours

Importance of Human Resource Planning – Forecasting Human Resource
Requirement – Internal and External Sources, Recruitment - Selection –
Induction - Placement

Unit III: Human Resource Development 12 Hours

Training - Types of training methods – purpose - benefits- resistance. Executive
development programmes – Career and Succession planning, Separation, HRD
interventions - Common practices - Benefits – Self-development – Knowledge
management.

Unit IV: Job Evaluation 12 Hours

Performance and Potential appraisal - Compensation Plan, Competency based
pay - Motivation – Application of Theories of Motivation - Employee Benefits –
Insurance, Retirement, Personal Services and Family Benefits.

Unit V: Employee Health, Safety and Welfare 12 Hours

Occupation security and Safety, Accidents – Workplace health hazards -
Grievances and discipline – Social Security – Personnel records, HR accounting
and audit – Stress Management
Total 60 Hours
Text Book(s):
1. Dessler Human Resource Management, Pearson Education Limited,15th
Edition 2017
2. Decenzo and Robbins, Human Resource Management, Wiley, 12th Edition,
2016.

Reference(s):
1. Luis R.Gomez-Mejia, David B.Balkin, Robert L Cardy. Managing Human
Resource, PHI Learning. 2012
2. Bernadin , Human Resource Management, Tata McGraw Hill, 8th edition
2012.
3. Ivancevich, Human Resource Management, McGraw Hill 2012.
222MBA511 L T P X C H
MARKETING MANAGEMENT
0 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
The objective of this course is to familiarize the students with the marketing
concepts and practices and develop their analytical skills, conceptual abilities
and substantive knowledge in the aforesaid field. It seeks to achieve the objective
by helping the participants to undergo meaningful exercises in decision making
in a variety of real-life situations. This course is intended to be a foundation
course for those who plan to do further work in marketing in the second year. It
is also designed to serve as a terminal course for those not intending to specialize
in marketing.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Develop understanding of marketing concepts, philosophies and historical
background.
CO2: Develop a platform to understand the various operations of marketing and
their complexities for the students in order to apply in practical business
situations.
CO3: Understand concepts related to STP, product attributes, and pricing
strategies prevalent in domestic and international scenario.
CO4: Study Various Tools and Techniques of Promoting the Products in an
Ethical Manner.
CO5: Understand Emerging Concepts of Marketing in the Emerging Global
Markets.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S S M
CO2 M S L
CO3 M L
CO4 S M
CO5 S
Unit I: Fundamentals of Marketing 12 Hours
Importance of Marketing - Basic Functions; Core Concepts, Frame Work,
Marketing Environment, Types of Market, Characteristics of Business Market -
Marketing Interface with Other Functional Areas - Social Marketing and Others
- Challenges in Marketing, Rural Marketing, Ethics in marketing.

Unit II: Marketing Mix 12 Hours

Market Segmentation - Target Marketing, Relationship Marketing, Positioning
Strategies - Marketing Mix - Consumer Behavior Analysis, Consumer Behavior
decision - Competitive Strategies - Marketing Communication, - Sales Promotion
- Personal Selling - Direct Marketing

Unit III: Assessing Market Opportunities and Product Strategies 12 Hours

Scanning the Marketing Environment – Conducting Market Research: Process
and Report Development, New Product Development – Classification of products,
Product Life Cycle - Product Mix, Branding, Packaging. Types of Pricing and
Pricing Issues - Pricing Process

Unit IV: Marketing in the Digital Era 12 Hours

E-marketing: The virtual world-Changing Marketing Landscape - the internet
and business - online Marketing Domains - The behavioral Internet - Online
advertising - Internet and Integrated Marketing communication – sales and
Trade Promotion - Digital Marketing Optimization - The need for digital
engagement - Generation Y - Online Marketing Mix - Online consumer.

Unit V: Customer Relationship Management in a Web World 12 Hours

CRM – Needs – Goals - Benefits – Process – E-CRM and the customer Life cycle
- electronic customer relationship management - Key CRM Applications – Next
generation CRM - A mobile App and a community - The New Age E-enterprise -
Collaborative web and the E-enterprise - Case studies.
Total - 60 Hours

Text Book(s):
1. Kotler, P, Keller K, Koshy, Jha, (2012), Marketing Management: A South Asian
Perspective, 14thedition, Pearson Education.
2. Vandana Ahuja,'Digital Marketing' Oxford University Press, 2016 edition
3. KS Chandrasekar, “Marketing management-Text and Cases”, Tata McGraw
Hill, First edition, 2010.
Reference(s):
1.Walker Jr. Mullins, (2012), Marketing Strategy, 8th edition, McGraw Hill.
2.Paul W. Farris, Neil T. Bindle, Philip E. Pfeifer, David J. Reibstein (2006),
Marketing
Metrics: 50+ Metrics Every Executive should master, 1st edition, Financial
times/Prentice Hall.
3.Michael J. Etzel, Bruce J Walker, Willium J. Stanton, (2004), Marketing, 13th
edition,
McGraw Hill.
4.Leon G. Schiffman, Leslie Lazar Kanuk, Ramesh Kumar (2010), Consumer
Behaviour, 10th edition, Pearson Education.
5.Gillespie, Hennessey, (2013), Global Marketing, 3rd edition, Cengage Learning.
222MBA511 L T P X C H
OPERATIONS MANAGEMENT
1 3 0 0 0 3 3
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objectives:
To provide a broad introduction to the field of operations management and
explain the concepts, strategies, tools and techniques for managing the
transformation process that can lead to competitive advantage. Identify the
customer needs and convert that into a specific product or service (numbers of
products required for specific period of time). Based on product requirement
the organizations will do back-ward working to identify raw material
requirements.
Course Outcomes:
After completing this course, the student will be able to:
CO1: Understand and appreciate the concept of Production and Operations
Management.
CO2: Recognize the scope of Production and Operations Management and its role
in creating competitive advantage for business organizations.
CO3: Understand the concept and contribution of various constituents of
production operations (both manufacturing and service) viz. Product
design, Process design, Location planning, Layout planning, Capacity
planning, Work study, Quality management, Purchasing management and
Inventory management towards effective production and operations
management.
CO4: Acquaint with Tools viz. TQM, JIT Six Sigma, Value analysis and their
contribution towards production and operations management.
CO5: Develop an understanding of the strategic importance of manufacturing
supply chains and how operations can provide a competitive advantage in
the marketplace.
Mapping of Course Outcome(s):
PO
CO/
PO 1 2 3 4 5 6 7 8 9 10 11 12

CO1 S M L L M M L
CO2 S M L L L L M M L
CO3 S M L L L L M L M M L
CO4 S M L L L L M L M M L
CO5 S M L L M L M M L
Unit I: Introduction to Operations Management 9 Hours
Operations Management–Nature, Importance, historical development,
transformation processes, differences between service sand goods, a system
perspective, functions, challenges, current priorities, recent trends; Operations
Strategy–Strategic fit, framework; Supply Chain Management

Unit II: Forecasting, Capacity and Facility design 9 Hours

Demand Forecasting–Need, Types, Objectives and Steps. Overview of
Qualitative and Quantitative methods. Capacity Planning –Long range, Types,
Developing capacity alternatives. Overview of sales and operations planning.
Overview of MRP, MRP-II and ERP. Facility Location– Theories, Steps in
Selection, Location Models. Facility Layout–Principles, Types, Planning tools
and techniques. (CRAFT, CORELAP, ALDEP).

Unit III: Design of product, Process and Work systems 9 Hours

Product Design–Influencing factors, Approaches, Legal, Ethical and
Environmental issues. Process – Planning, Selection, Strategy, Major
Decisions. Work Study–Objectives, Procedure, Method Study and Motion
Study, Work Measurement and Productivity–Measuring Productivity and
Methods to improve productivity.

Unit IV: Materials Management 9Hours

Materials Management–Objectives, Planning, Budgeting and Control,
Purchasing– Objectives, Functions, Policies, Vendor rating and Value Analysis.
Maintenance Management – Objectives - Types of Maintenance, Stores
Management–Nature, Layout, Classification and Coding, Inventory–Objectives,
Costs and control techniques, Overview of JIT.

Unit V: Project Management 9 Hours

Project Management –Scheduling Techniques, PERT, CPM; Scheduling-work
centers–nature, importance; Priority rules and techniques, shop floor control;
Flow shop scheduling– Johnson’s Algorithm – Gantt charts; personnel
scheduling in services.
Total - 45 hours

Text Book(s):
1. Aswathappa K and Shridhara Bhat K, Production and Operations
Management, Himalaya Publishing House, Revised Second Edition, 2015
2. Chary S.N, Production and Operations Management, 5th edition, Tata Mc
Graw Hill, New Delhi, 2012.
Reference(s):
1. Thomas Vollmann, David Clay Whybark, Manufacturing Planning and
Control Systems, 5th edition, Tata Mc Graw Hill, New Delhi, 2004.
2. Norman Gaither, Operations Management, 9th Edition, CENGAGE
Learning, Delhi, 2002.
222MBA511 QUANTITATIVE TECHNIQUES FOR L T P X C H
2 BUSINESS DECISIONS 4 0 0 0 4 4
Pre-requisites Nil
Course Category: Program Core Course Type: Theory

Course Objective(s):
This course is designed for individuals with a strong analytical background who
seek a professional business degree that utilizes their quantitative skills.
Operational Research (OR) uses mathematical techniques to tackle real-life
decision problems. This field of study can be applied to almost any business or
scientific field. It utilizes observation, modeling and diagnosis.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Students will be able to gain basic knowledge in Operations and linear
programming.
CO2: Students will be able to examine the issues in the scheduling problems and
find the solution by using Optimization models.
CO3: The student would be able to examine the issues in the inventory planning,
and control and Job Sequencing in Manufacturing.
CO4: The student would be able to apply the Game theory and heuristics of
decision making in real time strategic decision making.
CO5: The students will be able to gain the knowledge in Queuing theory and
Reliability analysis

Mapping of Course Outcome(s):

PO
CO/
PO
1 2 3 4 5 6 7 8 9 10 11 12

CO1 S M L L L M M L L
CO2 S M L L L L L M M L L
CO3 S M L L L L M L M M L L
CO4 S M L L L M L M M L L
CO5 S M L L L M L M M L L
Unit I: Linear Programming (LP) 12 Hours
Introduction to OR, Models of OR, Scope and Application of OR Linear
Programming-Formulation- Graphical Method-Simplex methods, Sensitivity
Analysis. Application using software

Unit II: Transportation & Assignment Models 12 Hours

Transportation Models - Transshipment Models. Assignment Models- Travelling
Salesman problem, Crew Assignment Models. Application using software

Unit III: Inventory Models & Project Scheduling 12 Hours

Inventory Models – EOQ and EBQ Models, Quantity Discount Models. Project
Scheduling- PERT-CPM, Job Sequencing algorithm, Application using software

Unit IV: Game Theory & Decision Theory 12 Hours

Game Theory-Two-person Zero sum games- Dominance Rule, Graphical and LP
solutions. Decision Theory- Decision making under Certainty & uncertainty,
under risk – Decision trees Application using software

Unit V: Queuing Theory & Replacement Models 12 Hours

Queuing Theory - single and Multi-channel models, Replacement Models
Individuals replacement Models, Group Replacement Models. Application using
software

** Application using software: Solving operation research problems using Excel-

Solver
Total - 60 hours
Text Book(s):
1. Hamdy A Taha, Introduction to Operations Research, 5th edition, Prentice
Hall India, New Delhi, 2014.
2. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth
Print, 2010.
3. N. D Vohra, Quantitative Techniques in Management, TataMcgraw Hill,
2010.
4. Pradeep Prabakar Pai, Operations Research - Principles and Practice,
Oxford Higher Education.

Reference(s):
1. G. Srinivasan, Operations Research – Principles and Applications, PHI,
2007.
2. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co,
2007.
3. Kalavathy S, Operations Research, Second Edition, Vikas Publishing
House, 2004.
4. Frederick & Mark Hillier, Introduction to Management Science – A
Modeling and case studies approach with spreadsheets, Tata Mcgraw Hill,
2005.
225MBA620 L T P X C H
DATA ANALYSIS & MODELING LAB-II
4 0 0 4 0 2 4
Pre-requisites Data Analysis & Modeling Lab-I
Course Category: Program Core Course Type: Practical

Course Objective(s):
The course aims at providing fundamental knowledge and exposure of the
concepts, theories and hands-on experience on decision modeling.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Perform, recognize and formulate business problems in using SPSS
CO2: Evaluate or solve research problems using professional software
CO3: Apply analytical knowledge in the concepts and techniques of spread
sheets to solve the real-world business situations and take effective
decisions
CO4: Use cognitive skills to the application of statistical tools through SPSS
and develop competitive edge for a large corporate.
CO5: Capable to analyze problems using POM & TORA modeling in Finance, HR,
Marketing and Operation fields.

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO6 S L M
CO7 M S S
CO8 L S
CO9 L M
CO10 M

Experiment
Name of the experiments Duration
No.
1. Descriptive Statistics 3
1a. Frequencies
1b. Descriptive
1c. Crosstabs [an observation of cross-tabulation]
 2. Hypothesis – Parametric 4
2a. One Sample t-Test
2b. Independent Sample t-Test
2c. Paired Sample t-Test
2d. One-Way ANOVA
3. Hypothesis – Non-parametric 5
3a. Runs Test
3b. Chi – Square Test
3c. Mann-Whitney U Test
3d. Wilcoxon Signed Rank Test
3e.Kruskal - Wallis Test

4. Correlation & Regression 2

4a. Correlation
4b. Regression
5. Portfolio Selection 3

6. Revenue Management 2
7. Transportation & Assignment 3
9a. Transportation Problem
9b. Assignment Problem

8. Networking Models 3
9. Queuing Theory 2
10. Inventory Models 3

Text Books
1. Robert H Carver, Doing Data Analysis with SPSS: Version 18.0, 5th Ed,
Cengage Learning, Delhi, 2016.
2. David M. Levine et al, Statistics for Managers using MS Excel, 8th Edition,
Pearson Publications, 2016.

Reference Books
1. David R. Anderson, et al, An Introduction to Management Sciences:
Quantitative approaches to Decision Making, 15th edition, Cengage
Learning Inc, 2016.
2. Paneerselvam R., Operations Research, 2th edition, Prentice Hall of India,
New Delhi, 2009.
 3. Hamdy A Taha, Introduction to Operations Research, 9th edition, Prentice
Hall India, New Delhi, 2014.

225MBA620 L T P X C H
DESIGN THINKING
5 0 0 2 3 2 5
Pre-requisites Nil
Course Category: Program Core Course Type: Practical

Course Objective(s):
To cover the basic dimensions of design thinking and help students apply
the concepts of design thinking. To enable the students to relate better to
businesses and connect with customers’ needs and preferences. To help
students to draw from diverse fields like social sciences, sciences, engineering
etc. and develop the mindset to solve human problems in the business world.

Course Outcome(s):
After completing this course, the student will be able to:
CO1: Remember the basics of design thinking
CO2: Understand to empathize with the needs of customers through design
thinking
CO3: Apply the ideas generated through design thinking
CO4: Analyze the effectiveness of analyses carried out through design thinking
CO5: Evaluate the solutions framed through design thinking

Mapping of Course Outcome(s):

CO / PO
PO 1 2 3 4 5 6 7 8 9 10 11 12
CO1 S L M
CO2 M S S
CO3 L S
CO4 L M
CO5 M

Unit I: Introduction to Design Thinking 9 Hours

Design thinking- Meaning and definition- Applications-Different phases-
Outcomes in terms of innovation and problem solving

Unit II: Empathize Phase in Design Thinking 9 Hours

Empathy and understanding- Identifying a customer- Customer journey
mapping- Defining users’ explicit needs- Understanding users’ feelings and
emotions- Insightful thinking- User centric approach

Unit III: Analyze Phase in Design Thinking 9 Hours

Analyze- Multi-whys- Analyzing whys-5-Whys-Identifying and understanding
Conflict of interest- Different types, tools- ENV model- Creating and reasoning

Unit IV: Solve Phase in Design Thinking 9 Hours

Solve- Divergent phase- TRIZ and ARIZ-TRIZ methodology in Karmic design
thinking-Principles of inventive problem solving

Unit V: Test Phase in Design Thinking 9 Hours

Test-New ideas testing- importance of customer insights-Conditions for tests to
be successful-Assumptions, features and Trials for testing of ideas- Significance
of iterations for products/services.
Total - 45 hours
Text Book(s):
1. Ramadurai, B. (2020). Karmic Design Thinking: A Buddhism-Inspired Method
to Help Create Human-Centered Products & Services. Self-Published.
https://www.amazon.in/Karmic-Design-Thinking-Buddhism-Inspired-Human-
Centered/dp/9354190103

Reference Book(s):
1. Brown, T. (2009). Change by Design. HarperCollins e-books.
https://www.amazon.in/Change-Design-Transforms-Organizations-
Innovation-ebook/dp/B002PEP4EG