Sales 7commonmistakes

7 common mistakes of salesman
It is a very bad phenomenon for a salesperson to have no customers. No

customers means no performance, and the consequences are very serious! No
matter what the reason is for the salesperson to have no customers, they must
be checked and eliminated!
1. There are not many potential customers in hand.
Customers are people who place orders with salesmen. The more customers a
salesman has, the more solid the foundation of his business will be. The reason
why excellent salesmen can sell products continuously is that they have
enough customers.
Research shows that the reason why poorly performing salespeople have few
customers is that they often make one or more of the following three
mistakes:
(1) Not knowing where to find potential customers;

(2) Failure to identify potential customers;
(3) Too lazy to develop potential customers;
Since developing potential customers is a time-consuming and labor-intensive

job, some salesmen are unwilling to develop potential customers and are only
satisfied with dealing with existing customers. This is a suicidal approach.
Because now customers often leave you for various reasons, such as customer
switching, bankruptcy or personnel changes, and they decrease at a rate of
15%-25% every year. In this way, if the salesman cannot continuously develop
new customers to make up for the lost customers, then after 4-7 years, the
number of customers in the hands of the salesman will become zero.
Another common mistake made by salesmen with few potential customers is

that they cannot make a calm judgment about potential customers. They often
become “the only one who knows their customers best”. For example, an old
salesman told a new salesman:
“Company X is the best customer of a competitor, and it is useless to go there.”
“The chairman of the company X is very stubborn.”
However, the salesman went to visit the customer with the intention of giving
it a try, and he ended up getting the order. There are many examples of
failures caused by the salesman's personal bias.
Sales interpretation: Confidence is the foundation, and the number of visits
determines success.
2. There are so many complaints and excuses.

Salesmen with poor performance often complain and have many excuses. They
often attribute the reasons for failure to objective factors, such as conditions,
the other party, and others, and never review their subjective responsibilities
for failure. The complaints and excuses they often mention are such as: “This is
because our company’s policy is wrong." “Our company's products, quality,
and transaction conditions are not as good as our competitors.” “The price of a
certain manufacturer is lower than ours.” It is useless for salesmen to find
excuses for their failures. Instead of finding excuses, it is better to make some
constructive considerations, such as: “This may impress customers.” “Is there
any better way?”
When these salesmen face failure, they are depressed, negative, and full of
failure ideas. In fact, when people face real difficulties, they are usually
speechless; if they can still find some excuses to justify themselves, it means
that they have not fully exerted their abilities.
Salesmen do not do what they should do well, or they cannot figure out what
they should do, and they casually say some dissatisfied words, which only
shows their childishness and incompetence. Really good salesmen will never
complain or make excuses, because their self-esteem will never allow them to
do so.
Sales interpretation: no reasons, na excuses, only methods!
3. The sense of dependence is very strong.

Salespeople with poor performance always make various requests to the
company, such as asking for an increase in base salary, travel expenses,
overtime pay, etc., and often compare with other companies, “how high is the
base salary of this company" and “how good is the welfare of this company".
People with this tendency are not qualified to be an excellent salesperson.
Salesmen cannot ask for guarantees from anyone and must rely on
themselves. People who cannot do anything without instructions and who
have to rely on personal connections without supervision from their superiors
will never become excellent salesmen. Truly excellent salesmen often ask
themselves: "What can I do for the company?" instead of blindly asking the
company to do something for them.
Sales interpretation: Be independent, dare to make mistakes, and start over

again!
4. No sense of pride in work.
Excellent salesmen are very proud of their work, and they treat their business
work as a career, How can a salesman who lacks confidence achieve good
results?
Sales Interpretation: Everything I do is worth being proud of, because a little
progress every day is success!
5. Not keeping promises.

Although some salesmen are good at speaking, their performance is nat good.
They have a common shortcoming, which is “not keeping promises”. What
they promised to customers yesterday, they forget today. The most important
thing for salesmen is credit, and the most powerful weapon to gain the trust of
customers is to keep promises.
Sales interpretation: Don’t make random promises, and be sure to do what you
say.
6. Give up halfway:
The problem of salespeople with poor performance is that they are easily
discouraged. Business is a marathon race. You cannot succeed just by impulse.
Only by giving up the belief in success and pursuing it unremittingly can you
achieve your goal.
Sales interpretation: Combining persistence with good methods, the world will
always be fair, and your efforts will be rewarded!
7. Not caring enough about customers.

The key to successful sales lies in whether the salesperson can capture the
customer's heart. If the salesperson is not good at observing the customer's
words and expressions, the deal will definitely not be concluded. The
salesperson must not only understand the customer's subtle psychology, but
also choose the right time to take action. This requires a thorough
understanding of the customer's situation.
Sales Interpretatian: Those salesmen who don't care about their customers
cannot grasp and create opportunities. Customers are your bread and butter,
so how can you not pay attention to them?

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7 common mistakes of salesman

It is a very bad phenomenon for a salesperson to have no customers. No

1. There are not many potential customers in hand.

(1) Not knowing where to find potential customers;

Since developing potential customers is a time-consuming and labor-intensive

Another common mistake made by salesmen with few potential customers is

2. There are so many complaints and excuses.

Sales interpretation: no reasons, na excuses, only methods!

3. The sense of dependence is very strong.

Sales interpretation: Be independent, dare to make mistakes, and start over

5. Not keeping promises.

7. Not caring enough about customers.

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