Fruits in China

Euromonitor International
December 2023
FRUITS IN CHINA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2023 DEVELOPMENTS ............................................................................................................... 1
Price continues to drive dynamic value growth of fruits ............................................................ 1
Shenzhen pagoda industrial (group) corporation limited ........................................................... 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Fruits increasingly leans towards premiumisation .................................................................... 2
Consumption of blueberries set to continue growing, supported by domestic production......... 2
Summary 1 Major Processors of Fruits 2023 .................................................................. 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Total Sales of Fruits by Category: Total Volume 2018-2023 ........................ 3
Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023 ....... 3
Table 3 Retail Sales of Fruits by Category: Volume 2018-2023 ................................ 3
Table 4 Retail Sales of Fruits by Category: % Volume Growth 2018-2023 ............... 4
Table 5 Retail Sales of Fruits by Category: Value 2018-2023 ................................... 4
Table 6 Retail Sales of Fruits by Category: % Value Growth 2018-2023 .................. 5
Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-
2023 ............................................................................................................. 5
Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028 ......... 5
Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth
2023-2028 .................................................................................................... 6
Table 10 Forecast Retail Sales of Fruits by Category: Volume 2023-2028 ................. 6
Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-
2028 ............................................................................................................. 7
Table 12 Forecast Retail Sales of Fruits by Category: Value 2023-2028 .................... 7
Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-
2028 ............................................................................................................. 8

© Euromonitor International
FRUITS IN CHINA Passport 1

FRUITS IN CHINA
KEY DATA FINDINGS
▪ Total volume sales grow by 1% in 2023 to 138 million tonnes
▪ Cranberries/blueberries is the best performing category in 2023, with total volume sales
growing by 27% to 408,000 tonnes
▪ Total volume sales are set to rise at a CAGR of 3% over the forecast period to 159 million
tonnes

2023 DEVELOPMENTS

Price continues to drive dynamic value growth of fruits

In 2022, fruit prices experienced significant growth, due to rising transportation costs and
reduced output, while the weather was also not favourable for fruits towards the end of the
review period due to cold and rainy weather in the spring and high temperatures and drought
during the summer, impacting production output of some fruits. The rising average unit price
trend continues in 2023, driven by growth in the retail channel. The fruits with the most
significant price increases are primarily apples, and oranges, tangerines, and mandarins. These
fruits also hold considerable share in China, contributing to the overall increase in the category’s
average unit price.
In terms of volumes, the reduced time consumers are spending at home in 2023 has resulted
in a marginal decline via retail compared to the previous year, but overall demand remains
above pre-pandemic levels. When looking at individual varieties, the prices of cherries in 2023
have experienced a significant drop due to ample import supply and reduced shipping costs,
resulting in double-digit retail volume growth. While the average unit price of bananas and pears
has somewhat stabilised following a surge in 2022, retail demand is weakening as they cost
considerably more compared to pre-pandemic levels. On the other hand, total demand for
lemons and limes has recovered, following a positive performance by retail during the
pandemic, especially as there was another wave of COVID-19 infections at the end of 2022.
Many local consumers believe that lemons, rich in vitamin C, can help to swiftly recover from the
effects of COVID-19, or other seasonal viruses.

Shenzhen pagoda industrial (group) corporation limited

On 16 January 2023, Shenzhen Pagoda Industrial (Group) Corporation Limited (02411.HK)
made its debut on the Hong Kong Stock Exchange. Founded in 2001, Pagoda follows a
franchise model and currently operates over 5,000 bricks-and-mortar stores, with the majority
being franchise outlets. When measured by the number of stores and revenue, Pagoda stands
as the largest fruit retailer in China.
Pagoda has introduced a proprietary fruit grading system that evaluates fruits based on
factors such as sweetness, freshness, crispness, tenderness, and safety. This system classifies
fruits into four levels: Signature, A, B, and C, each corresponding to different price points. The
fruit grading system pioneered by Pagoda has inspired other retailers to adopt similar practices.
For instance, Dingdong has also implemented a grading system for its fruits. Pagoda's chain-
based business model is expected to continue to gain market share from traditional fruit retailers
in the future.

© Euromonitor International
FRUITS IN CHINA Passport 2

PROSPECTS AND OPPORTUNITIES

Fruits increasingly leans towards premiumisation

Fruits in China are increasingly leaning towards premiumisation. This shift is primarily being
driven by three factors. The first is increasing imports. These include perennial favourites such
as durian, cherries, and mangosteen, as well as the rising popularity of niche varieties such as
longan and rambutan from Thailand. The second factor is the cultivation of new varieties of
popular fruits; the well-established Fuji apple variety has a long history in China, but it has
gradually lost its novelty for local consumers. In response, new apple varieties, such as Venus
Gold and Ruixue, have emerged. Similarly, grapes now feature varieties such as Sunshine
Rose. The third factor is boosting the production of niche fruits such as passion fruit,
blueberries, and loquats, to include new varieties such as golden passion fruit and kiwi berries.
These innovations aim to provide consumers with unique and exotic fruit options.
E-commerce retailers are taking premiumisation a step further by making more niche fruits
available. Retailers such as Freshippo and Pagoda have invested in their own fruit farms to
ensure the supply of niche fruits such as apricots and crispy persimmon, which were previously
only seen in particular regions due to the limitation of product output and difficulty of
transportation. For example, Freshippo has a growing number of fruit SKUs from its farms in
Xinjiang and Yunnan provinces. The two provinces are well-known for their high-quality fruits,
which were not often seen in inland markets.

Consumption of blueberries set to continue growing, supported by

domestic production
Retail volume sales of blueberries in China have been experiencing rapid growth, primarily
due to the high-speed expansion of domestically-grown varieties. The latter have far surpassed
imported blueberries, accounting for a significant portion of blueberry consumption in the
country. The leading brand for packaged blueberries is currently Driscoll’s, with other brands
including Joyvio and Dole, among others.
The primary blueberry-producing region in China is Yunnan, with additional regions such as
Changbai Mountain and the Liao Dong Peninsula also engaging in blueberry cultivation. Given
the relatively high economic returns from blueberry cultivation, it is expected that China's
blueberry production will continue to grow in the future.
As per capita blueberry consumption remains relatively low in China, making it a relatively
new fruit variety for consumers, the rising demand for blueberries is predicted to persist in the
future.

Summary 1 Major Processors of Fruits 2023

Company name Product type Rank

China Supply and Marketing Fruits 1

Agricultural Products
Wholesale Market Holdings
Co Ltd

Beijing Xinfadi Agricultural Fruits 2

Products Co Ltd

Guangzhou Jiangnan Fruit & Fruits 3

Vegetable Wholesale Market

© Euromonitor International
FRUITS IN CHINA Passport 3

Source: Euromonitor International from company reports, company research, trade press, trade sources

CATEGORY DATA
Table 1 Total Sales of Fruits by Category: Total Volume 2018-2023

'000 tonnes
2018 2019 2020 2021 2022 2023

Apples 28,449.5 30,779.2 30,221.3 31,616.0 32,545.3 32,243.5

Banana 9,313.0 9,425.6 9,087.8 9,419.0 9,216.9 9,405.0
Cherries 518.4 623.7 679.2 839.5 940.9 1,065.7
Cranberries/Blueberries 97.6 115.2 181.2 268.4 320.6 408.0
Grapefruit/Pomelo 2,693.8 2,715.7 2,752.2 3,050.4 3,010.1 3,067.0
Grapes 5,508.8 5,722.5 5,001.0 5,218.5 5,310.4 5,366.3
Kiwi Fruit 1,104.0 1,139.7 1,068.2 1,043.4 1,040.1 1,056.6
Lemon and Limes 399.9 417.9 366.6 412.6 409.3 426.1
Oranges, Tangerines and 16,148.7 16,678.1 16,920.5 17,732.7 17,986.3 18,313.6
Mandarins
Peaches/Nectarines 7,929.5 8,524.7 8,195.6 8,769.2 8,626.5 8,947.8
Pears/Quinces 12,183.0 12,862.5 11,329.6 11,762.4 11,700.1 11,951.6
Pineapple 994.0 1,011.0 887.2 1,043.6 928.0 951.4
Plums/Sloes 1,484.2 1,503.4 1,369.1 1,422.9 1,424.5 1,461.3
Strawberries 2,461.5 2,537.9 2,278.6 2,587.1 2,649.6 2,788.2
Other Fruits 36,592.3 35,067.6 38,270.1 39,866.2 40,348.5 40,934.4
Fruits 125,878.2 129,124.6 128,608.1 135,052.0 136,457.0 138,386.7
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023

% total volume growth

2022/23 2018-23 CAGR 2018/23 Total

Apples -0.9 2.5 13.3

Banana 2.0 0.2 1.0
Cherries 13.3 15.5 105.6
Cranberries/Blueberries 27.3 33.1 318.1
Grapefruit/Pomelo 1.9 2.6 13.9
Grapes 1.1 -0.5 -2.6
Kiwi Fruit 1.6 -0.9 -4.3
Lemon and Limes 4.1 1.3 6.6
Oranges, Tangerines and Mandarins 1.8 2.5 13.4
Peaches/Nectarines 3.7 2.4 12.8
Pears/Quinces 2.2 -0.4 -1.9
Pineapple 2.5 -0.9 -4.3
Plums/Sloes 2.6 -0.3 -1.5
Strawberries 5.2 2.5 13.3
Other Fruits 1.5 2.3 11.9
Fruits 1.4 1.9 9.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Retail Sales of Fruits by Category: Volume 2018-2023

© Euromonitor International
FRUITS IN CHINA Passport 4

'000 tonnes
2018 2019 2020 2021 2022 2023

Apples 15,291.5 16,380.3 17,798.8 17,789.9 19,554.7 18,539.3

Banana 4,420.3 4,552.9 4,801.4 4,616.5 4,722.4 4,547.5
Cherries 430.3 526.2 623.7 767.7 874.5 993.6
Cranberries/Blueberries 87.9 104.7 178.7 258.1 311.0 396.5
Grapefruit/Pomelo 1,781.8 1,817.7 2,019.7 2,163.3 2,184.1 2,185.3
Grapes 2,539.7 2,721.1 2,634.6 2,395.2 2,690.3 2,557.3
Kiwi Fruit 595.8 627.7 646.3 583.5 611.1 600.2
Lemon and Limes 143.6 148.8 149.3 151.6 166.3 166.6
Oranges, Tangerines and 7,638.2 7,970.3 8,797.7 9,055.3 9,748.5 9,624.5
Mandarins
Peaches/Nectarines 4,321.8 4,722.2 4,966.1 5,166.5 5,279.3 5,368.0
Pears/Quinces 5,325.2 5,656.6 5,439.5 4,815.3 5,147.2 4,922.8
Pineapple 493.7 508.5 486.5 538.3 463.5 450.0
Plums/Sloes 961.4 985.4 976.1 952.2 984.5 993.2
Strawberries 1,735.7 1,813.8 1,803.0 1,905.7 2,022.8 2,113.9
Other Fruits 24,046.3 23,316.2 29,294.7 28,393.4 29,721.1 29,508.3
Fruits 69,813.0 71,852.4 80,616.0 79,552.5 84,481.1 82,967.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Retail Sales of Fruits by Category: % Volume Growth 2018-2023

% volume growth
2022/23 2018-23 CAGR 2018/23 Total

Apples -5.2 3.9 21.2

Banana -3.7 0.6 2.9
Cherries 13.6 18.2 130.9
Cranberries/Blueberries 27.5 35.2 351.1
Grapefruit/Pomelo 0.1 4.2 22.6
Grapes -4.9 0.1 0.7
Kiwi Fruit -1.8 0.1 0.7
Lemon and Limes 0.2 3.0 16.0
Oranges, Tangerines and Mandarins -1.3 4.7 26.0
Peaches/Nectarines 1.7 4.4 24.2
Pears/Quinces -4.4 -1.6 -7.6
Pineapple -2.9 -1.8 -8.8
Plums/Sloes 0.9 0.7 3.3
Strawberries 4.5 4.0 21.8
Other Fruits -0.7 4.2 22.7
Fruits -1.8 3.5 18.8
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Retail Sales of Fruits by Category: Value 2018-2023

CNY million
2018 2019 2020 2021 2022 2023

Apples 263,324.9 299,562.2 273,211.8 271,217.6 349,728.4 380,309.3

Banana 27,936.0 29,540.3 30,008.5 29,179.2 36,534.6 35,844.9
Cherries 35,398.2 44,935.6 48,944.6 56,642.8 75,183.4 70,167.9
Cranberries/Blueberries 9,519.9 11,116.5 18,255.0 25,673.5 31,198.6 40,047.8

© Euromonitor International
FRUITS IN CHINA Passport 5

Grapefruit/Pomelo 11,118.2 10,921.2 11,902.0 12,540.1 13,107.6 13,535.5

Grapes 28,426.1 30,286.2 26,006.2 23,723.4 30,350.0 27,949.7
Kiwi Fruit 12,232.6 13,003.1 13,346.5 11,978.4 13,187.1 13,749.1
Lemon and Limes 4,312.1 4,243.6 3,902.7 4,300.4 4,967.2 5,103.4
Oranges, Tangerines and 79,360.6 85,652.9 93,589.8 92,901.4 111,243.6 120,943.4
Mandarins
Peaches/Nectarines 33,839.6 36,550.0 38,072.4 38,863.0 44,523.9 44,312.1
Pears/Quinces 50,961.8 53,737.4 53,035.0 54,930.6 68,181.8 67,042.2
Pineapple 6,555.8 6,966.0 6,642.9 7,829.4 6,573.2 6,487.8
Plums/Sloes 10,546.4 11,036.7 10,801.0 10,529.0 11,476.5 12,125.9
Strawberries 78,625.3 83,566.7 83,736.3 87,763.7 97,647.6 107,269.8
Other Fruits 324,826.7 308,013.7 379,998.7 379,999.1 446,295.6 486,613.7
Fruits 976,984.3 1,029,132.1 1,091,453.0 1,108,071.3 1,340,199.0 1,431,502.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Retail Sales of Fruits by Category: % Value Growth 2018-2023

% current value growth

2022/23 2018-23 CAGR 2018/23 Total

Apples 8.7 7.6 44.4

Banana -1.9 5.1 28.3
Cherries -6.7 14.7 98.2
Cranberries/Blueberries 28.4 33.3 320.7
Grapefruit/Pomelo 3.3 4.0 21.7
Grapes -7.9 -0.3 -1.7
Kiwi Fruit 4.3 2.4 12.4
Lemon and Limes 2.7 3.4 18.3
Oranges, Tangerines and Mandarins 8.7 8.8 52.4
Peaches/Nectarines -0.5 5.5 30.9
Pears/Quinces -1.7 5.6 31.6
Pineapple -1.3 -0.2 -1.0
Plums/Sloes 5.7 2.8 15.0
Strawberries 9.9 6.4 36.4
Other Fruits 9.0 8.4 49.8
Fruits 6.8 7.9 46.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023

% retail volume
2018 2019 2020 2021 2022 2023

Packaged 2.5 2.7 2.8 3.0 3.1 3.8

Unpackaged 97.5 97.3 97.2 97.0 96.9 96.2
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028

'000 tonnes
2023 2024 2025 2026 2027 2028

© Euromonitor International
FRUITS IN CHINA Passport 6

Apples 32,243.5 32,791.7 33,303.2 33,833.8 34,376.2 34,899.6

Banana 9,405.0 9,484.0 9,561.3 9,636.9 9,710.8 9,783.0
Cherries 1,065.7 1,133.2 1,203.6 1,276.8 1,353.0 1,433.7
Cranberries/Blueberries 408.0 458.4 509.3 560.2 610.5 663.8
Grapefruit/Pomelo 3,067.0 3,123.8 3,180.5 3,237.1 3,293.5 3,349.2
Grapes 5,366.3 5,442.6 5,522.3 5,605.6 5,692.7 5,783.8
Kiwi Fruit 1,056.6 1,075.6 1,094.3 1,112.8 1,131.0 1,148.9
Lemon and Limes 426.1 442.4 456.7 470.7 484.4 498.1
Oranges, Tangerines and 18,313.6 18,718.9 19,116.3 19,514.1 19,912.0 20,307.1
Mandarins
Peaches/Nectarines 8,947.8 9,271.2 9,596.2 9,922.5 10,249.8 10,577.7
Pears/Quinces 11,951.6 12,288.7 12,627.9 12,966.1 13,302.9 13,638.0
Pineapple 951.4 974.7 997.8 1,020.7 1,043.5 1,066.1
Plums/Sloes 1,461.3 1,497.3 1,533.7 1,570.0 1,607.3 1,643.6
Strawberries 2,788.2 2,895.2 3,004.7 3,116.7 3,231.1 3,347.8
Other Fruits 40,934.4 43,094.7 45,010.8 46,984.3 48,918.4 50,936.6
Fruits 138,386.7 142,692.3 146,718.6 150,828.2 154,917.0 159,077.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028

% total volume growth

2023/24 2023-28 CAGR 2023/28 Total

Apples 1.7 1.6 8.2

Banana 0.8 0.8 4.0
Cherries 6.3 6.1 34.5
Cranberries/Blueberries 12.3 10.2 62.7
Grapefruit/Pomelo 1.9 1.8 9.2
Grapes 1.4 1.5 7.8
Kiwi Fruit 1.8 1.7 8.7
Lemon and Limes 3.8 3.2 16.9
Oranges, Tangerines and Mandarins 2.2 2.1 10.9
Peaches/Nectarines 3.6 3.4 18.2
Pears/Quinces 2.8 2.7 14.1
Pineapple 2.4 2.3 12.1
Plums/Sloes 2.5 2.4 12.5
Strawberries 3.8 3.7 20.1
Other Fruits 5.3 4.5 24.4
Fruits 3.1 2.8 15.0
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Retail Sales of Fruits by Category: Volume 2023-2028

'000 tonnes
2023 2024 2025 2026 2027 2028

Apples 18,539.3 19,137.0 19,658.7 20,176.0 20,683.3 21,173.0

Banana 4,547.5 4,497.5 4,449.4 4,403.3 4,359.5 4,318.0
Cherries 993.6 1,058.1 1,125.4 1,195.7 1,268.7 1,346.3
Cranberries/Blueberries 396.5 442.4 488.1 533.2 577.2 623.8
Grapefruit/Pomelo 2,185.3 2,202.5 2,225.0 2,252.1 2,281.6 2,312.6
Grapes 2,557.3 2,565.5 2,576.2 2,589.8 2,606.3 2,626.1
Kiwi Fruit 600.2 600.6 600.5 601.6 601.6 601.2

© Euromonitor International
FRUITS IN CHINA Passport 7

Lemon and Limes 166.6 169.6 172.3 175.2 177.9 180.6

Oranges, Tangerines and 9,624.5 9,785.5 9,959.2 10,132.9 10,307.1 10,479.1
Mandarins
Peaches/Nectarines 5,368.0 5,449.9 5,524.9 5,592.8 5,653.4 5,706.8
Pears/Quinces 4,922.8 4,968.6 5,017.8 5,055.2 5,083.4 5,107.3
Pineapple 450.0 455.5 460.9 466.2 471.5 476.6
Plums/Sloes 993.2 1,009.7 1,026.8 1,044.1 1,062.6 1,080.4
Strawberries 2,113.9 2,201.0 2,283.0 2,368.9 2,457.2 2,547.7
Other Fruits 29,508.3 31,368.0 32,981.0 34,649.0 36,275.4 37,987.0
Fruits 82,967.0 85,911.3 88,549.1 91,235.9 93,866.6 96,566.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028

% volume growth
2023/24 2023-28 CAGR 2023/28 Total

Apples 3.2 2.7 14.2

Banana -1.1 -1.0 -5.0
Cherries 6.5 6.3 35.5
Cranberries/Blueberries 11.6 9.5 57.3
Grapefruit/Pomelo 0.8 1.1 5.8
Grapes 0.3 0.5 2.7
Kiwi Fruit 0.1 0.0 0.2
Lemon and Limes 1.8 1.6 8.4
Oranges, Tangerines and Mandarins 1.7 1.7 8.9
Peaches/Nectarines 1.5 1.2 6.3
Pears/Quinces 0.9 0.7 3.7
Pineapple 1.2 1.2 5.9
Plums/Sloes 1.7 1.7 8.8
Strawberries 4.1 3.8 20.5
Other Fruits 6.3 5.2 28.7
Fruits 3.5 3.1 16.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Retail Sales of Fruits by Category: Value 2023-2028

CNY million
2023 2024 2025 2026 2027 2028

Apples 380,309.3 390,949.0 400,773.5 410,750.8 420,553.5 429,990.2

Banana 35,844.9 35,531.9 35,223.8 34,917.7 34,626.8 34,348.5
Cherries 70,167.9 74,266.6 78,414.6 82,579.4 86,705.5 91,049.5
Cranberries/Blueberries 40,047.8 44,280.6 48,401.4 52,367.3 56,144.6 60,079.3
Grapefruit/Pomelo 13,535.5 13,530.1 13,574.6 13,669.3 13,776.8 13,894.4
Grapes 27,949.7 27,966.4 28,008.2 28,104.6 28,236.0 28,402.0
Kiwi Fruit 13,749.1 13,857.4 13,953.9 14,075.1 14,167.6 14,249.8
Lemon and Limes 5,103.4 5,190.7 5,255.5 5,336.5 5,416.5 5,493.6
Oranges, Tangerines and 120,943.4 122,648.6 124,490.9 126,490.5 128,489.3 130,455.2
Mandarins
Peaches/Nectarines 44,312.1 44,889.7 45,412.3 45,879.2 46,289.7 46,643.1
Pears/Quinces 67,042.2 68,126.0 69,254.3 70,216.5 71,046.0 71,810.0
Pineapple 6,487.8 6,558.8 6,628.7 6,697.4 6,765.2 6,832.1
Plums/Sloes 12,125.9 12,299.4 12,479.8 12,660.2 12,855.0 13,039.8
Strawberries 107,269.8 112,145.5 116,684.0 122,098.4 127,715.9 133,540.2

© Euromonitor International
FRUITS IN CHINA Passport 8

Other Fruits 486,613.7 514,813.7 539,785.9 564,887.7 589,110.9 614,515.4

Fruits 1,431,502.4 1,487,054.4 1,538,341.2 1,590,730.4 1,641,899.3 1,694,342.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028

% constant value growth

2023/2024 2023-28 CAGR 2023/28 Total

Apples 2.8 2.5 13.1

Banana -0.9 -0.8 -4.2
Cherries 5.8 5.3 29.8
Cranberries/Blueberries 10.6 8.4 50.0
Grapefruit/Pomelo 0.0 0.5 2.7
Grapes 0.1 0.3 1.6
Kiwi Fruit 0.8 0.7 3.6
Lemon and Limes 1.7 1.5 7.6
Oranges, Tangerines and Mandarins 1.4 1.5 7.9
Peaches/Nectarines 1.3 1.0 5.3
Pears/Quinces 1.6 1.4 7.1
Pineapple 1.1 1.0 5.3
Plums/Sloes 1.4 1.5 7.5
Strawberries 4.5 4.5 24.5
Other Fruits 5.8 4.8 26.3
Fruits 3.9 3.4 18.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International