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Fast Food in The Philippines

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35 views2 pages

Fast Food in The Philippines

Uploaded by

nacua.paulhezron.c.1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Fast Food in the Philippines

Food is one of the basic necessities of man in order to stay alive. Whether he likes it or not, man
needs sufficient amount of food to sustain his being. This need to meet the food intake parallel with
the essential meals per day results to the materialization of the food service industry which deals with
preparation and sale of food items or products. Therefore, the food service industry will always remain
in high demand because of its category. This industry embraces but is not limited to businesses such
as fast food restaurants, school and hospital cafeterias, catering operations, food carts, and
bakeshops.

The term “Fast food” is commonly attributed to restaurantssometimes known as a quick service
restaurants or QSRs. It is a specific type of restaurant characterized both by its fast food cuisine and
by minimal table service. The growing popularity of this type of restaurant resulted to changes in the
world society. The fast food industry brought shifts to the consumers’ diet, economy, workforce and
popular culture.

Restaurants and fast foods are meant for same services except that restaurants offer a large menu
including a variety of cuisines as compared to fast foods, which usually offers a small menu with quick
service. Another difference between a restaurant and fast food is, restaurants offer meals that are
cooked and prepared and is eaten at the premises while fast food usually is pre-cooked meals or
serves meals that are cooked easily. Diners may eat it inside the store or they can order their food “to-
go”. In fast foods you usually pay before eating unlike full service restaurants.
(http://manilareviews.com/2010/07/food-service-industry-philippines.html) Like every other country,
the food industry has flourished very well in Philippines. Filipinos love to eat and that’s the reason why
you will see a lot of restaurants and fast foods restaurants scattered in the cities.

These restaurants and fast foods can be local or international food chains. Filipino food and chefs are
considered one of the best in the world. Some of the popular fast food chains of Philippines are
Jollibee, McDonald, KFC, Chowking, etc. and popular restaurants being Abe, Chelsea, Friday’s,
Chili’s and a lot more. More and more studies prove the extraordinary growth of the Fast food service
industry in the country. In a recent study, fast food retains its position as the largest and the fastest-
growing category in the Philippine consumer food service industry. During 2012, this category
reported total foodservice revenue of Php 121.9 billion taking 30% of total value sales in consumer
food service. Growth in terms of outlets, transactions and value sales remains vibrant brought by the
support of increasing number of shopping centers and small community supermarkets in Metro
Manila and key cities nationwide. (http://www.marketresearch.com/Euromonitor-International-
v746/Fast-Food-Philippines-7890756/)

Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a
limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is
usually available ready to take away, though seating may be provided. Fast food restaurants are
usually part of a restaurant chain or franchise operation, which provisions standardized ingredients
and/or partially prepared foods and supplies to each restaurant through controlled supply channels.

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