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Assignment
1. Course Title : English literature II
Course Code : ENG- 302
Assignment on. : The effect of advertisements

in our daily lives
Submitted By: Submitted To:

Name: Sakib Alam Name: Jannatul Ferdoush
ID No: 20212102052 Assistant Professor
Intake: 51 Department of: English
Section: 02 Bangladesh University of
Program:B.A in English Business & Technology.
Date of Submission: 26-11-2024

.
# Introduction
Advertisements are an essential part of modern life, permeating various aspects of our daily
routines. From the TV shows we watch, the websites we visit, to the billboards we pass on
the street, advertisements shape our understanding of products, services, and brands. They
aim not only to inform but to influence consumer behavior, often in subtle yet profound
ways. This report explores the impact of advertisements on our daily lives, examining both
the positive and negative effects.
The Ubiquity of Advertisements

Advertisements are ubiquitous in the modern world, with individuals encountering them
through multiple mediums:
-Television and Radio: Commercial breaks during programs are a traditional way for
advertisers to reach large audiences.
- **Social Media**: Platforms like Facebook, Instagram, and YouTube target users with
personalized ads based on browsing and search history.
-Online Platforms: Websites display banner ads, pop-ups, and video ads to generate revenue
and promote products.
-Physical Spaces: Billboards, posters, transit ads, and advertisements in shopping malls and
airports are part of the urban landscape.
As people increasingly use digital devices, the reach and frequency of advertisements have
expanded, making it difficult to escape their influence.
#The Psychological Impact of Advertisements

Advertisements are designed to evoke emotions, influence perceptions, and change behavior.
Some of the psychological effects include:
-Desire Creation: Many advertisements focus on creating desire by showcasing products as

essential for a better lifestyle, appealing to emotional triggers like happiness, success, and
social acceptance.
-Brand Loyalty: Effective advertising can foster a sense of connection to a brand, creating
long-term customer loyalty. For example, commercials that emphasize a brand’s core values,
like sustainability or quality, can build a loyal consumer base.
-Subconscious Influence: Through repeated exposure, advertisements can subtly influence
choices without conscious awareness. Even when we are not actively watching or listening,
the mere exposure effect can increase familiarity and preference for a product.
#Economic Effects of Advertising

Advertisements play a significant role in driving the economy. The key economic effects
include:
-Consumer Spending: Advertising drives consumer spending by informing people about new
products or services and encouraging impulse purchases. Seasonal ads, like those for holidays
or sales events, can significantly boost retail sales.
-Market Competition: Advertising encourages competition by giving companies the
opportunity to highlight their unique selling points. In a competitive market, well-placed
advertisements can differentiate brands and make them more attractive to consumers.
-Job Creation: The advertising industry is a major economic force, employing millions of
people in creative, marketing, media buying, and data analytics roles.
However, the effect of advertising is not always entirely positive, as it can sometimes lead to
consumerism and unnecessary purchases, often driven by emotional appeals rather than
genuine need.
#Social and Cultural Impact

Advertisements influence societal norms and cultural values. Some of the most prominent
social impacts include:
-Reinforcing Stereotypes: Many advertisements have been criticized for perpetuating gender,
racial, and cultural stereotypes. For example, ads may portray women primarily in domestic
roles or use unrealistic beauty standards that can lead to body image issues.
-Shaping Aspirations: Advertisements often portray idealized lifestyles, setting unrealistic
standards of success, beauty, or happiness. This can lead to a phenomenon known as
"aspirational marketing," where consumers feel pressure to emulate these lifestyles,
sometimes at the cost of their well-being or finances.
-Cultural Shifts: In some cases, advertising can play a role in social change. For example,
campaigns promoting environmental sustainability or diversity can challenge traditional
views and influence public attitudes toward important issues.
#
Negative Consequences of Advertisements
While advertising can be beneficial in many ways, there are significant negative
consequences, particularly when it comes to consumer behavior and well-being:
-Consumerism: Constant exposure to ads can encourage excessive consumerism, where

people feel compelled to buy products they don’t necessarily need. This has implications for
personal finances, mental health, and the environment.
-Manipulation of Vulnerable Groups: Children and adolescents are particularly susceptible to
advertisements. Ads targeting young audiences can encourage unhealthy eating habits, such
as the promotion of sugary snacks or fast food. Moreover, many ads for cosmetic products
contribute to unrealistic beauty ideals, leading to dissatisfaction and poor self-esteem.
-Invasive Advertising: With the rise of digital advertising, privacy concerns have grown.
Personalized ads based on browsing history can feel invasive, and the constant data collection
raises ethical questions about consumer privacy.
#The Positive Effects of Advertisements

Despite the drawbacks, advertisements also have several positive aspects:
-Informing Consumers: Advertisements provide valuable information about new products,

services, and innovations that might otherwise go unnoticed. They help consumers make
informed choices, especially in industries like healthcare, technology, and education.
- **Social Responsibility**: Some brands use advertising to promote social good. Campaigns
focusing on public health issues, environmental causes, and social justice have the potential
to educate the public and raise awareness.
-Creativity and Art: Advertising has evolved into a creative industry, with ads often featuring
cutting-edge design, humor, and artistic elements. The best ads can be seen as mini-movies,
providing entertainment and sparking conversation.
#Conclusion
Advertisements have a powerful influence on our daily lives, shaping consumer behavior,
societal norms, and even the economy. While they have the potential to provide valuable
information and encourage beneficial behaviors, they can also contribute to harmful
consumerism, reinforce stereotypes, and invade personal privacy. The challenge lies in
ensuring that advertising is both ethical and responsible, balancing commercial interests with
social and cultural sensitivities. As consumers, being aware of the techniques used in
advertisements can help mitigate their influence and lead to more informed decision-making.
To ensure a healthier relationship with advertisements, both individuals and policymakers

must encourage transparency and ethical practices in the advertising industry, fostering a
media landscape that benefits society as a whole.

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Assignment

1. Course Title : English literature II

Course Code : ENG- 302

Assignment on. : The effect of advertisements

Submitted By: Submitted To:

Date of Submission: 26-11-2024

The Ubiquity of Advertisements

#The Psychological Impact of Advertisements

-Desire Creation: Many advertisements focus on creating desire by showcasing products as

#Economic Effects of Advertising

#Social and Cultural Impact

-Consumerism: Constant exposure to ads can encourage excessive consumerism, where

#The Positive Effects of Advertisements

-Informing Consumers: Advertisements provide valuable information about new products,

To ensure a healthier relationship with advertisements, both individuals and policymakers

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