“BUSINESS PLAN”

“Connect with nature“

Teacher: Rafael Rodríguez

Members: Natalia Rodríguez /Tonka Papic
 Index

1. Introduction.
2. Branding.
3. Brand philosophy/Golden circle
4. Values/Beliefs.
5. Mision /Vision / General objetives / SMART objetives
6. Analysis Pestel.
7. Analysis SWOT.
8. Business Proposal
9. Product offerings
10. target market
11. Interest and lifestyle / distribution channels.
12. Pricing strategy.
13. Launch strategy.
14. Mail proposals and answers/ link video call.
15. Conclusion
16. Teacher Evaluation Rubric
17. Self and peer evaluation rubric
 INTRODUCTION.
In this report we present Nat Nomade, a clothing brand that fuses
contemporary design with sustainability and a lifestyle inspired by the
connection with nature. Our aim is to share with you a complete
overview of our proposition, highlighting why Nat Nomade represents a
unique opportunity to invest and collaborate in the growth of a brand
with purpose.

The spring-summer 2025-2026 collection reflects our essence: versatile

and timeless garments that inspire freedom and authenticity. This report
details the key aspects of our brand, including its philosophy, mission,
vision, values ​and the objectives that guide our development. It also
includes a comprehensive analysis of our environment (Pestel) and a
strategic diagnosis (SWOT), which allow us to understand our current
position and our growth prospects.

In addition, we delve into the interests of our consumers, the pricing

strategy, distribution channels and the design of the garments, essential
pillars of our value proposition. Finally, we present our collaboration
proposal.

This report aims not only to showcase Nat Nomade's potential as a

brand, but also to invite you to be part of a project that combines
innovation, commitment and strategic vision. We trust that this
presentation will allow you to assess the scope and opportunities that
arise from collaborating with Nat Nomade.
 NAT NOMADE

Logos Slogan

“Connect with nature“

Social networks Color palette Inspiration Packaging

Fonts Clothing label

BEBAS NEUE

Beauty Salon Script

Avenir
 Brand Philosophy
We create comfortable, quality and stylish clothing for everyday
use, connecting people with nature and with themselves. Our
unisex and timeless designs are inspired by the national flora
and fauna, generating a sense of belonging.

GOLDEN CYCLE
I think this aligns with the golden circle, as we move from
emotional to rational purchasing. We create garments that
allow us to feel that our purchase has a purpose, providing
more than one benefit, which goes beyond simply dressing us.
It gives us an identity.
 Values
"In our production process, we focus on six fundamental values:

Quality: We subject each of our products to quality tests before

launching them on the market.
Social Commitment: We have a commitment to our work team.
Environmental Awareness: We emphasize sustainability and
promote care and respect for the environment.
Passion for design: We have a vision of meaningful design, taking
nature as a source of inspiration.

Customer Orientation: We focus on both the satisfaction and loyalty

of our customers.
National Identity: We highlight indigenous cultures and promote
articles of national origin.
Transparency: We value open and transparent communication with
both our customers and our work team."

Beliefs
At Nat Nomade we believe in creating clothing that connects the city
with nature, combining functional design and style inspired by
Chile's rich culture and unique landscapes. We are driven by a
commitment to sustainability, transparency and respect for people
and the planet, promoting responsible practices at every step. Each
garment reflects our passion for design and is designed to
accompany you on your adventures, celebrating our roots and
building a more conscious and authentic future together.
 Mision y Vision.
Misión: Connecting people with nature and the culture of
indigenous peoples, promoting a conscious lifestyle.

Visión: Nat Nomade connects people with nature and the

outdoors through clothing and also inspires people to explore,
respect and care for the environment.

General objetive.
Manage physical sales instances that allow us to have greater
interaction with our clients and consolidate our online network to
build a Nat Community throughout Chile.

S.M.A.R.T objetives.
Specific: Expand our team, integrating women and men from the
Atacama and Coquimbo Region.

Measurable: measurable: Let's consider that we need between 6 and

10 people to work well.

Actionable: Start by integrating one or two people to the Nat team

and also fashion design interns.

Realistic: It is possible to integrate people with sufficient resources to

pay them a decent salary.

Timely: Within 1 or 2 years, form a team of approximately 2 to 4

people, with assigned roles within the company.
 Analysis PESTEL
POLITICAL: Chile is stable, but recent political changes and protests
have created uncertainty.
Trade agreements facilitate the import of fashion, but there are
customs regulations that can affect costs.

ECONOMIC: The economy has been hit by the pandemic and

inflation, which reduces purchasing power. Exchange rate
fluctuations impact the prices of imported products.

SOCIAL: Consumers are more interested in sustainable fashion and

online shopping. Young people and the middle class are the main
fashion buyers.

TECHNOLOGICAL: E-commerce and the use of social media such as

Instagram and TikTok are key to fashion sales. Technology for
personalising products is growing.

ENVIRONMENTAL:There is a growing demand for sustainable fashion

products. Environmental regulations are increasing the pressure on
companies to adopt sustainable practices.

LEGAL:Strict rules on employment contracts and intellectual

property. Compliance with import regulations is essential, especially
for foreign products
SWOT analysis
 BUSINESS PROPOSAL

PRODUCT OFFERINGS

TARGET MARKET
People who have a strong affinity for nature and, at the same time, value
fashion and comfort when dressing. Our users are characterized by
being environmentally conscious, active, and concerned about their
physical and emotional well-being, without sacrificing their personal
style.

Demographic Profile:
- Age: Between 25 and 45 years old.
- Gender: It covers both men and women.
- Socioeconomic level: Medium to high, they have stable income, which
allows them to invest in products that combine quality, sustainability and
style.
- Geographic location: They live in urban areas, but have a strong bond
with nature, so they often go on outdoor getaways or live in places close
to natural parks, mountains or rural areas.
- Marital status: They can be single or have a partner, and many could
have young children who also share their love of outdoor activities.
 INTERESTS AND LIFESTYLE
Love of nature: They practice activities such as hiking, camping, cycling
or outdoor yoga. They value direct contact with nature, which can
influence their purchasing decisions, looking for clothing and accessories
that allow them to enjoy these activities without losing style.

Healthy lifestyle: They exercise regularly, either at the gym or outdoors,

and seek a balance between physical and mental health. They are
interested in healthy eating and may be vegetarian, vegan or follow
other conscious diets.

Conscious fashion: They look for clothing that is not only comfortable
and stylish, but also sustainable. They prefer brands that use organic,
recycled or ethically produced materials. They are interested in versatile
clothing that can be worn both for outdoor activities and for everyday
use in the city.

Eco-conscious: They are concerned about the environmental impact of

their consumption decisions, so they choose brands that promote
sustainability and ethics in their production. They prefer products with a
lower carbon footprint, and they lean towards the use of biodegradable
or recycled materials.

DISTRIBUTION CHANNELS
Online sales on the website
Sales in the store itself.
Sales in consignment stores.
 PRICING STRATEGY
Accessible Premium Positioning

Set competitive prices within the mid-high segment. They should reflect
quality, signature design and sustainability, but without being prohibitive
for the target audience. Example: a street outdoor technical jacket could
be 10-15% below similar international brands.

Launch Price with Incentive

During the first month, apply a limited launch promotion, such as a 10%
discount or free shipping for first purchases. This creates urgency and
attracts early users.

Progressive Margin Structure

Flagship Products: Such as technical jackets or pants, with higher

margins (40-50%) because they are the core of the brand.
Accessories and basic products: Such as t-shirts or hats, with slightly
lower margins (30-40%) to encourage cross-selling.
Special Editions: Premium prices (margin 50-60%) due to their exclusivity
and unique design.

Price Anchoring Strategy

Introduce products in different ranges (basic, technical and special) so

that customers perceive value when comparing. For example:

Star product: A functional jacket at $120 USD.

Basic option: An outdoor t-shirt at $30 USD.
Premium option: A special edition jacket at $160 USD.
Consistent Multi-Channel Sales
 LAUNCH STRATEGY:
The “Con-Secuencia” collection will be presented in the Atacama Desert,
a poignant setting that highlights the environmental repercussions of
fast fashion. The garments, in soft tones in contrast to the arid
landscape, transform the presentation into a statement of protest and
art.

This collaboration aims to redefine contemporary luxury through

sustainable fashion and emphasizing that every decision about our
clothing has a consequence.
 Proposal

Answer.

Link Video call.

 CONCLUTION
This report presents Nat Nomade as a brand that combines
contemporary design, sustainability and an innovative approach to
connect with the needs of today's consumers. Our Spring-Summer 2025-
2026 collection reflects this commitment by offering unique, functional
and responsible garments, which align with the values ​of those who seek
conscious fashion and connection with nature.

We have detailed our philosophy, mission and vision, along with a

strategic analysis (Pestel and SWOT) that highlights our strengths and
growth opportunities. In addition, we show how our consumers,
interested in nature, a healthy lifestyle and sustainable products, find in
Nat Nomade a proposition aligned with their values.

Our pricing strategy positions the brand as an accessible premium,

offering high-quality products at competitive prices within the mid-high
segment. With multi-channel sales and a focus on key products, we seek
to maximize the impact on the market.

The collaboration proposal is not only an investment opportunity, but an

invitation to be part of a project that promotes innovation and respect
for the environment. Together we can take Nat Nomade to new
horizons, generating a positive impact and shared value.