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    CAT 2 Nov

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    CAT 2 Nov

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    Download as docx, pdf, or txt
    7 views2 pages

    CAT 2 Nov

    Uploaded by

    qevvinmuiruri

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    UNIVERSITY EXAMINATIONS: 2023/2024

    EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN


    BUSINESS INFORMATION TECHNOLOGY
    BIT 02201/BSD02205/BAC 2105:
    E_COMMERCE
    CAT 2
    DATE: NOVEMBER 13, 2024 TIME: 1:30 HOURS

    INSTRUCTIONS: Answer all the Questions

    QUESTION ONE (7 marks)

    a) Differentiate the following terms (1 marks)


    i. E-mall and virtual community
    ii. E-shop and market integrator

    b) Discuss any FOUR characteristics of successful e-payment methods (1 marks)


    c) Differentiate between forward and backward integration in relation to value chain (1 marks)
    d) Using an example of any successful company that you are familiar with, discuss the role of IT
    in achieving forward integration. (1 marks)
    e) Thrifty threads is a well-established brick and mortar boutique specializing in unique, pre-
    owned clothing and accessories. They cater to a young environmentally conscious clientele
    who value sustainability and affordability. However, their reach is limited to their local
    community, The owner, Linet, is considering launching an e-commerce platform to expand
    their customer base and cater to the growing demand for online shopping.
    Challenges:
     Standing out in a crowded Market place. Major online retailers and established e-commerce
    platforms dominate the sector.
     Effectively capturing the essence of pre-owned clothing. Showcasing the unique details and
    condition of pre-owned pieces can be challenging online compared to a physical state.
     Building trust with online customers: ensuring secure transactions and fostering a sense of
    reliability for a niche market.
     Balancing affordability with sustainable practices. Implementing eco-friendly packaging and
    shipping options while maintaining competitive pricing.
    i. Analyze the challenges Linet faces and suggest two key strategies thrifty threads can
    implement to overcome them. (1marks)
    ii. Discuss TWO potential benefits and two potential drawbacks of launching an e-commerce
    platform for Thrifty Threads. (1marks)

    1
    iii. Recommend one key metric Linet should track to measure the success of the e-commerce
    platform in its initial launch phase. Briefly explain why this metric is important. (1marks)

    QUESTION TWO (8 marks)

    1.Imagine you are designing a distributed multimedia system for a popular live-streaming platform.
    This platform allows users to host live concerts, educational lectures and granting sessions. The
    system needs to deliver high quality audio and video streams to a geographical disperse audience
    with varying internet connection speeds.
    Challenge:
    One of the critical challenges in such a system is capacity planning and resource allocation,
    particularly concerning bandwidth while maintaining consistent video quality and minimal latency.
    a) Explain the two factors that significantly impact the bandwidth required for streaming
    multimedia content. (1 marks)
    b) Briefly discuss two trade-offs you can make when optimizing bandwidth usage for live
    streaming. (1marks)
    c) Describe two approaches for scaling the distributed multimedia system to accommodate
    varying audience sizes and bandwidth limitations. (1marks)
    d) Explain how content delivery networks (CDNs) can be used to improve bandwidth efficiency
    and reduce latency in your system. (1marks)
    e) Briefly mention TWO potential drawbacks of relying on CDNs. (1marks)

    2.Internet and its use in E-commerce have raised pervasive ethical, social and political issues on a
    scale unprecedented for computer technology.

    Explain the following ethical, social and political issues that have issues that have developed
    around e-commerce. (1 marks)

    i. Information rights

    ii. Property rights

    iii. Governance

    f) When confronted with a situation that seems to present ethical dilemma, outline how you
    would analyze and reason about the situation. (1 marks)

    g) Outline THREE key factors for the success of an E-commerce business. (1marks)

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