Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    Bcp-187 E-Tourism

    Uploaded by

    msmuskan31bhardwaj2004
    E TOURISM SEC

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Bcp-187 E-Tourism

    Uploaded by

    msmuskan31bhardwaj2004
    31 views12 pages
    E TOURISM SEC

    Original Title

    Bcp-187 E-Tourism Ppt

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    E TOURISM SEC

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views12 pages

    Bcp-187 E-Tourism

    Uploaded by

    msmuskan31bhardwaj2004
    E TOURISM SEC

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 12

    MUSKAN BHARDWAJ

    (SEC) BCP/22/187
    SECTION-"C"

    E-TOURISM
    IIIRD YEAR,SEM V

    SUBMITTED TO
    DR. GARIMA
    Transforming the Tourism Industry...
    ICT and
    E-TOURISM
    Information and Communication Technology
    (ICT) refers to the integration of:
    • Information Technology (IT): hardware, software,
    and infrastructure
    • Communication Technology: networks,
    internet, and telecommunication systems

    E-tourism, also known as electronic tourism or


    online tourism, refers to the use of information
    and communication technologies (ICTs) to
    facilitate and enhance the tourism experience. It
    encompasses various aspects of the tourism
    industry.
    Role of ICT
    in the E-Tourism
    Online Booking and Reservation Systems: ICT enables tourists to book and reserve travel services
    online, making it convenient and accessible.
    Digital Marketing and Advertising: ICT allows tourism businesses to reach a wider audience
    through social media, email marketing, and online advertising.
    Virtual Tours and Destination Information: ICT provides tourists with virtual tours, videos, and
    detailed information about destinations, helping them make informed decisions.
    Social Media Engagement and Customer Support: ICT enables tourism businesses to engage
    with customers on social media, respond to queries, and provide 24/7 support.
    Mobile Applications: ICT enables the development of mobile apps for navigation, travel planning,
    and accessing tourist information.
    Big Data Analytics: ICT helps tourism businesses analyze market trends, track customer behavior,
    and make data-driven decisions.
    Benefits of ICT in
    E-tourism
    For Tourists: For Tourism Businesses: For Destination
    Convenient booking and
    Increased online visibility and Management:
    reservation systems. reach.
    Access to comprehensive Improved customer Integrated tourism information
    destination information. engagement and interaction. systems.
    Personalized travel Enhanced booking and Real-time monitoring of tourist
    reservation management. flows and demographics.
    recommendations
    Efficient customer service and Data-driven decision making for
    Real-time updates on travel
    support. tourism development.
    schedules and availability. Enhanced destination
    Data analysis and market
    Secure online payment systems. marketing and promotion.
    research capabilities.
    Mobile applications for Targeted marketing and Improved tourist infrastructure
    navigation and travel planning. advertising opportunities. planning and management.
    Social media platforms for Cost savings through Sustainable tourism
    sharing experiences and automation and digitalization. development and management.
    Crisis management and
    feedback
    emergency response systems.
    Functions of Distribution Channels
    in Tourism Industry
    Product Promotion and Advertising: Distribution channels promote tourism products
    and services to potential customers.
    Inventory Management and Availability:Distribution channels manage inventory
    and availability of tourism products and services.
    Pricing and Revenue Management:Distribution channels optimize pricing and
    revenue for tourism businesses.
    Booking and Reservation Processing:Distribution channels process bookings and
    reservations for tourism services.
    Customer Support and Service Delivery:Distribution channels provide customer
    support and deliver tourism services.
    Market Research and Feedback Collection: Distribution channels collect feedback
    and conduct market research to improve tourism services.
    Types of Distribution
    Channels

    Direct Distribution Channels: Indirect Distribution Channels: Online Travel Agencies (OTA) and
    Suppliers sell directly to consumers (e.g., Intermediaries (e.g., travel agents)connect Tour Operators:
    hotel websites like Marriott International). suppliers to consumers.Traditional OTAs like Tripadvisor sell tourism services
    intermediaries providing personalized online.
    services.
    Impact of ICT Reintermediation:

    on Distribution New online intermediaries (e.g., OTAs) emerge,


    offering specialized services.

    Channels
    Changes in Consumer Behavior and
    Disintermediation:
    Expectations:

    ICT enables direct communication between


    ICT influences consumer behavior, expecting
    suppliers and consumers, bypassing
    instant information and seamless booking
    intermediaries.
    experiences.
    Challenges and
    Opportunities
    CHALLENGES OPPORTUNITIES
    Security and Data Privacy Personalization and Customization:
    Concerns: Tailoring experiences to individual
    Protecting sensitive customer information. preferences.

    Competition and Market Real-time Information and Updates:


    Saturation: Providing instant information and
    Managing competition in a crowded updates.
    online market.
    New Business Models and Revenue
    Technological Advancements and Streams: Exploring innovative revenue
    Obsolescence: Staying up-to-date streams (e.g., subscription-based
    with rapidly changing technology. services).
    Best Practices for
    E-Tourism
    Develop User-Friendly Websites and Mobile Apps: Ensure seamless user
    experience.

    Implement Secure Payment Systems: Protect customer financial


    information.

    Utilize Social Media and Digital Marketing- Engage with customers and
    promote services.

    Provide Real-Time Information and Updates: Keep customers informed.

    Monitor and Respond to Customer Feedback: Improve services based on


    customer feedback.
    FUTURE TRENDS

    Artificial Intelligence & Virtual & Augmented


    Machine Learning Reality

    Enhancing customer's Immersive experience for


    experience with Ai tourists.
    powered chatbots.

    Blockchain Technology & Internet of Things(Iot) &


    Secure payments Smart tourism

    Ensuring secure transactions. Integrating technology for


    efficient toursim management.
    CONCLUSION
    The integration of Information and
    Communication Technology (ICT) in e-tourism has
    revolutionized the way tourists interact with
    tourism services, and distribution channels play a
    vital role in facilitating this interaction.
    effecrive ultilization of ICt and distribution
    channels can enhance customer experience, drive
    revenue growth and ensure success . The
    continuous innovation and adaptation are
    necessary for growth and success.
    THANK
    YOU!!

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy