MATTA FAIR ®

As at
27 MAY 2024

6-8
RULES AND SEPT
REGULATIONS 2024
MITEC,KL
MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

INDEX PAGES INDEX PAGES

1 INTRODUCTION TO MATTA FAIR® 2 11 RESPONSIBILITIES OF EXHIBITORS 16
1.1 Trademarks 2 12 DISCIPLINARY ACTIONS 16
1.2 Definitions and Conventions 2 13 TERMINATION 17
1.3 Exhibitor Categories 2 14 RIGHTS OF OFFICIAL SPONSORS AND PARTNERS 17
2 APPLICATION TO PARTICIPATE 3 15 DISCLAIMER 17
3 BOOTH CONFIGURATIONS AND FEES 3 16 APPENDIX A - Diagram 1 (Entrance and Exit of Halls) 18
3.1 Booth Configurations 3 APPENDIX A - Diagram 2 (Booth Specification) 19
3.1.1 Standard Shell Scheme Booths 3 APPENDIX A - Diagram 3 (Shell Scheme Booth Layout) 20
3.1.2 Space-Only Booths 3 APPENDIX A - Diagram 4 (Do and Don't of Booth Layout) 21
3.2 Hall Designation 4 17 APPENDIX B (On-Site Services and Facilities) 22
3.3 Domestic Hall 4 18 APPENDIX C (Useful List of Contact) 23
3.4 Standard Booth Fees 4 19 APPENDIX D (Important Deadlines and Exhibitor Manual) 24
3.5 Premium Areas 5 20 APPENDIX E (Timeline for Exhibitors) 25
3.6 Refundable Security Deposit 5
3.7 Registration Fee 5
3.8 Double-Decker Booths 5
4 PAYMENT TERMS AND CANCELLATION CHARGES 6
4.1 Terms of Payment 6
4.2 Payment Methods 6
4.3 Cancellation Charges 6
4.4 Terms of Cancellation / Not Eligible
to Participate 6
5 BOOTH SELECTION 6
5.1 Booth Balloting, Selection and Assignment of Booths 6
5.2 Booth Height Restrictions and Limitations for All
Levels 7
5.3 Booth Availability by Hall 7
6 EXHIBITION RULES AND REGULATIONS 7
6.1 Exhibitor Badges 7
6.2 Booth Designs 7
6.3 Booth Fittings 8
6.3.1 Contractors 8
6.3.2 Booth Fittings and Displays 9
6.4 Fascia Board 9
6.5 Loading and Unloading Procedures 10
6.6 Performance, Audio-Visual Equipment and
Potted Plants 10
6.7 Sale of Tour Services and Products 10
6.8 Sale of Souvenirs or Products / Services 11
6.9 Manning of Booths and Conduct of Booth Personnel 11
6.10 International Tourism Organisations 11
6.11 Security 11
6.12 Insurance 12
6.13 Food and Beverage 12
6.14 Handing Over of Hall 12
6.15 Dilapidation 12
6.16 Failure to Exhibit 12
6.17 Infringement and Enforcement 12
7 OTHER IMPORTANT INFORMATION 13
7.1 Important Dates and Times 13
7.2 Storage and Removal of Waste Materials 13
7.3 Rights to Cancel, Postpone or Shorten the Fair 13
7.4 Final Decision 13
7.5 Advertising, Publicity and Promotion 13
7.5.1 Promotional Activities 13
7.6 MATTA Fair Branding 13
8 SAFETY AND SECURITY MEASURES 14
8.1 Practical Safety and Security Recommendations 14
8.2 Fire 14
9 CLEANLINESS 15
10 NON – COMPLIANCE [THE DO’s AND DON’Ts] 15

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

1 INTRODUCTION TO MATTA FAIR®

1.1 TRADEMARKS
IMPORTANT: Please note that MATTA Fair® is a registered trademark. Your use of the trademark, except as provided
in these rules and regulations, without the written permission of the Malaysian Association of Tour and Travel Agents
(MATTA) is strictly prohibited. You are also advised that MATTA will aggressively enforce its intellectual property rights
to the fullest extent of the law, including the seeking of criminal prosecution.

1.2 DEFINITIONS AND CONVENTIONS

Please note that the following definitions will apply to this entire document:
i. MATTA refers to the Malaysian Association of Tour and Travel Agents.
ii. MATTA Fair®, ‘Fair’ or ‘Exhibition’ refers to the MATTA Fair® 6-8 SEPTEMBER 2024 held at Malaysia International
Trade and Exhibition Centre (MITEC), Kuala Lumpur from 10.00am to 9.00pm.
iii. Organiser refers to MICEM SDN BHD (a wholly owned subsidiary of MATTA).
iv. Exhibitor refers to any participant who has purchased exhibition space and/or who is promoting, selling, displaying, or
advertising any products and services during the MATTA Fair® at the venue.
v. ‘Booths’ refers to both standard shell scheme booths and space-only booths.
vi. ‘Official Contractor’ refers to Qube Integrated Malaysia Sdn Bhd – the official contractor appointed for this MATTA
Fair® for all shell scheme booths.
vii. ‘Venue’ or ‘Landlord’ refers to the management/owners of Malaysia International Trade and Exhibition Centre
(MITEC), Kuala Lumpur.
viii. ‘Premises’ refers to the MATTA Fair® exhibition areas and the general property of the Malaysia International Trade
and Exhibition Centre (MITEC), Kuala Lumpur.

1.3 EXHIBITOR CATEGORIES

Please note the following categories of exhibitors below. Rates and requirements for participation depends on the
category you have successfully registered for the Fair.

CATEGORY DEFINITION

A Travel Agencies which are MATTA's ACTIVE MEMBER only, as defined in the MATTA Constitution.

Non-MATTA members, State Tourism Organisations (STO), National Tourism Organisations (NTO),
B
Hotels, Cruise, Airlines, Theme Parks and Attractions.

C Any other company that do not fall into category A and B.

Note:
• Timeshare companies, Online Travel Agency (OTA), Banks (except sponsors) and non-Malaysian licensed travel agencies are
not allowed to participate.

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

2 APPLICATION TO PARTICIPATE
i. All applications to participate as Exhibitors in the MATTA Fair® must be made via online using the official MATTA Fair®
Registration Link.
ii. All travel agencies/tour operators must submit a copy of their valid travel license (KPL/KPK) issued by the Ministry of
Tourism, Arts and Culture, Malaysia, during the registration through the period of the MATTA Fair®. Those without
the travel license (KPL/KPK) will not be entertained. All other exhibitors are required to submit the relevant licences
upon request by the Organiser.
iii. The submission of the MATTA Fair® Registration via online shall be deemed as the applicant’s interest to participate
as an Exhibitor in the MATTA Fair® and the applicant’s acceptance and agreement to be bound by the Rules and
Regulations of the MATTA Fair®.
iv. MATTA reserves the right to accept or reject any application without disclosing the reasons thereof.
v. Registration of Exhibitors on the registration day will be by the sequence of the registration number generated once
online registration is completed by the applicant.
vi. The MATTA Fair® online registration will start from Tuesday, 4 June 2024 at 10.00am until all booths are subscribed.
vii. Although Exhibitors have registered, applicants are reminded that booths are subject to availability and
not guaranteed.
viii. Upon confirmation and prior to booth balloting, the Organiser will issue an invoice to your company.
ix. Acceptance of registration during the registration period is subject to availability of booths. Once the maximum
number of booths available is taken up, all subsequent requests will be placed in a waiting list.
x. Reservation of booth is not allowed and will not be entertained.
xi. The Organiser reserves the right to cancel, postpone or shorten the MATTA Fair® in the event of any unforeseen
circumstances that are beyond the control of the Organiser.
xii. If the Fair is cancelled, all payments made shall be refunded. No other claims or compensation will be entertained.

3 BOOTH CONFIGURATIONS AND FEES

3.1 BOOTH CONFIGURATIONS
i. Exhibitors can opt to purchase standard shell scheme or space-only booths in 9 sq. metre (3m x 3m) blocks. Please note
that special conditions apply to booths designated as Premium Areas (See “Section 3.5 - Premium Areas” for more details).
ii. Exhibitors who have registered and paid for standard shell scheme booths are strictly not allowed to change to
space-only booths area during the Fair (6 - 8 September 2024).
iii. Exhibitors occupying shell scheme booths must use the system exactly as erected by the Main Contractor. Exhibitors,
who are found to have dismantled any part of the structure provided, will be required to have the structure re-installed
prior to the opening of the show.
iv. Any change of booth type after 9 August 2024 is strictly no refund.

3.1.1 STANDARD SHELL SCHEME BOOTHS

i. Each standard shell scheme booth (3m x 3m) with 2.5m height includes the following:
• 350 mm Fascia board with exhibitors’ booth number, name and travel license (KPL/KPK) number (for Travel
Agencies)
• 2x units fluorescent lights
• 1x unit 13-amp electrical point
• 1x information desk
• 2x folding chairs
• 1x wastepaper basket
• Needle-punch carpet flooring (booth area only)
ii. No financial credit will be given for any shell scheme package item not utilized.

3.1.2 SPACE-ONLY BOOTHS

Exhibitors wishing to purchase space-only booths are required to purchase a minimum of 18 sq. metres (i.e. 2 x booth
spaces of 3m x 3m each).

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

3.2 HALL DESIGNATION

Note that halls may be designated for certain types of products and services themes and may be restricted to certain
categories of Exhibitors. Please choose your desired halls carefully when making your registration.
LEVEL THEME ALLOWED PRODUCT TYPES
Level 1 Domestic Domestic travel packages and related products
Level 2 International Tour and travel packages and related products
Level 3 International Tour and travel packages and related products

i. Please be advised level 1 has one entrance and one exit only.
ii. Please be advised level 2 and level 3 entrance and exit will be at all doors.
iii. Visitors’ movement are on free flow basis i.e. free to enter any level of their choice (see “appendix a - diagram 1”, page 18
for more details).
iv. Exhibitors may take different location either in international or domestic hall.
v. Level 1 is strictly for the sale and promotion of domestic travel packages and related products only.
vi. Outbound packages are not allowed to be sold, promoted or displayed and related products in any form or manner
knowingly or unknowingly in level 1. If found, Organiser will take action towards the exhibitor involved.
vii. Allocation of booths for category ‘C’, will be based on availability of booths after the booth selection process for categories
A and B.

3.3 DOMESTIC HALL

i. Each State will have a designated zone consisting of State Tourism Organization (STO) and MATTA Chapter
together with the State local Travel Agents, Tour Operators, Hotels, Homestays, Resorts, Theme Parks, Attractions, Airlines,
Cruise Operators and related tourism products.
ii. Travel Agents, Tour Operators, Hotels, Homestays, Resorts, Theme Parks, Attractions, Airlines and Cruise Operators are
not allowed to participate under the State Tourism Organization (STO) booths.
iii. Only non-trade exhibitors such as arts, culture, handicrafts and local specialty cuisines are permitted inside the STO
booths. Food and beverage products are subject to approval by the Organiser and Venue owner.
iv. Travel Agents, Tour Operators, Hotels, Homestays, Resorts, Theme Parks, Attractions, Airlines and Cruise Operators that
intend to transact any sale activity, need to register in the Fair directly with the Organiser.
v. Participating travel agents (active MATTA members) may engage with another partner such as hotels, theme parks or
attractions in respective registered booth(s). All transactions must be made through the travel agents.
vi. Please note the following categories of exhibitor inside the State Zone below:
CATEGORY DEFINITION
Travel Agents, Tour Operators, Hotels, Homestays, Resorts, Theme Parks, Attractions, Airlines,
Trade
Cruise Operators and Tourism Products Owners
Non-Trade Arts, Culture, Handicrafts, Local Specialty Cuisines.
NOTE:
• Exhibitors who fall under Trade category are not allowed to participate in STO booths.
• Only non-trade exhibitors are permitted inside STO booths.

3.4 STANDARD BOOTH FEES

i. Booth rates are according to the floor level and category as in the table below:
ii. * See Section 3.6 – Refundable Security Deposit for details.

DOMESTIC HALL (LEVEL 1)

PRICE PER 3m x 3m BOOTH (RM) REFUNDABLE
REGISTRATION
CATEGORY SECURITY DEPOSIT*
FEE (RM)
SPACE-ONLY SHELL SCHEME (RM)

A (MATTA's Active Members) 1,000 1,000 600 per booth 200

B (Trade Category) 2,500 2,500 600 per booth 200

B (STO and NTO) 4,300 4,600 600 per booth 200

C 5,300 5,600 600 per booth 200

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

INTERNATIONAL HALL (LEVEL 2)

PRICE PER 3m x 3m BOOTH (RM) REFUNDABLE REGISTRATION FEE
CATEGORY
SPACE-ONLY SHELL SCHEME SECURITY DEPOSIT* (RM) (RM)

A 3,500 3,800 600 per booth 200

- Level 2 is available for Category ‘A’ exhibitors only.

INTERNATIONAL HALL (LEVEL 3)

PRICE PER 3m x 3m BOOTH (RM) REFUNDABLE REGISTRATION FEE
CATEGORY
SPACE-ONLY SHELL SCHEME SECURITY DEPOSIT* (RM) (RM)

A 2,500 2,800 600 per booth 200

B 3,200 3,500 600 per booth 200

C 5,300 5,600 600 per booth 200

3.5 PREMIUM AREAS

i. The Organiser has designated specific Premium Areas in International Hall at Level 2 only.
ii. Premium Area booths are available for Category ‘A’ Exhibitors only.
iii. Allocation of Premium Area booths will be assigned during the booth balloting session.

PRICE PER 3m x 3m BOOTH (RM) REFUNDABLE

CATEGORY REGISTRATION FEE (RM)
SPACE-ONLY SHELL SCHEME SECURITY DEPOSIT* (RM)

A 4,000 4,300 600 per booth 200

* See Section 3.6 – Refundable Security Deposit for details.

3.6 REFUNDABLE SECURITY DEPOSIT

i. Exhibitors from all categories are required to pay a refundable security deposit to the Organiser.
ii. Security deposit will be refunded when Feedback and Statistic Forms are submitted by 13 SEPTEMBER 2024. Failure to
submit within the deadline, security deposit will not be refunded.
iii. Security deposit will be refunded within 30 - 60 days after the Fair.

3.7 REGISTRATION FEE

Registration fee of RM 200.00 is applicable for Category A, B and C. In the event of a cancellation or not eligible to
participate for whatever reason, the registration fee is non refundable.

3.8 DOUBLE-DECKER BOOTHS

i.
A minimum 1 island of booths is required and only 50% of total booth space can be used to construct double-decker
booths.
ii. Any Exhibitor intending to construct double-decker booths, must submit booth design to the Organiser for approval.
iii. Please note that other technical restrictions and limitations may apply depending on booth design and Venue rules
and regulations which shall be approved by the technical division of the Venue.
iv. Maximum height for Double Decker booth is 6.0 metres with endorsement by the Venue.

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

4 PAYMENT TERMS AND CANCELLATION CHARGES

4.1 TERMS OF PAYMENT
i. Registration must be made together with full payment before the Balloting of Booths.
ii. Full payment consists of the following:
a. Booth Rental
b. Registration Fee of RM 200.00
c. Refundable Security Deposit
iii. All registrations made with full payment are subject to final acceptance by the Organiser.
iv. Payments shall be refunded in the event registration is rejected.

4.2 PAYMENT METHODS

i. Payment shall be made to the following bank account:

Name of beneficiary : MICEM SDN BHD

Company Registration No : 732247-K
Bank account number : 3209193736
Name of bank : Public Bank Berhad
Address of bank branch : Bandar Sunway Branch
SWIFT Code : PBBEMYKL

ii. Kindly email (mattafair@matta.org.my) a copy of the payment transaction slip to the Organiser immediately.

4.3 CANCELLATION CHARGES

i. In the event of any cancellation and/or default in payment by an Exhibitor, the Organiser reserves the right, on a strictly
without prejudice basis, to cancel the application without any refund of payment made.
ii. The Organiser shall also have the right to re-let these booths to another Exhibitor.
iii. Where the Organiser has chosen to re-let said booths but is unable to do so or otherwise is only able to re-let the same
at a lower rate, the Exhibitor in default shall, without derogation of the Organiser’s other rights in law or in equity, be
liable to pay, amongst others, the losses incurred by the MATTA Fair® as a result thereof as damages.
iv. In the event of a cancellation, the registration fee is non refundable.

4.4 TERMS OF CANCELLATION/NOT ELIGIBLE TO PARTICIPATE

i. Exhibitors/travel agencies that have issues with their travel license (KPL/KPK) issued by the Ministry of Tourism, Arts and
Culture Malaysia or any other issues, for the MATTA Fair®.
ii. Other Exhibitors that have issues with their payment, and/or other issues that disqualify them from the Fair.
Cancellation Received Cancellation Charges
Before 5.00 pm 9 August 2024 50% of total cost of booth/space
After 5.00 pm 9 August 2024 100% of total cost of booth/space

5 BOOTH SELECTION
5.1 BOOTH BALLOTING, SELECTION OF LOCATION AND ASSIGNMENT OF BOOTHS
i. Booth Balloting and Selection will be held at MATTA HQ Office, Kuala Lumpur on a date and time to be advised.
ii. Balloting and Selection Process will be done separately on a level by level basis.
iii. Exhibitors will select their booths from the areas designated for them based on their pre-defined categories (see
“Section 1.3 – Exhibitor Categories” page 2 for more details).
iv. Highest number of booths registered will select the location of booths first. Exhibitors with the same number of booths
taken, will have to ballot for their turn for selection of booths.
v. Exhibitors must make full payment before the booth balloting session. If an Exhibitor could not make full
payment on the day of booth balloting, the next Exhibitor will be informed and shall have the priority.
vi. Exhibitors must be present during booth selection. If an Exhibitor is not present, the next Exhibitor will be called. However,
if and when the Exhibitor arrives, they shall have the next priority.
vii. Exhibitors will be informed of the session they are required to attend.
viii. The Organiser reserves the right to allocate and reserved booths for sponsors prior to opening for booth selection by
Exhibitors.
ix. The Organiser reserves the right to relocate any booths after booth selection to better manage the Fair.

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MATTA FAIR ® 6 - 8 SEPTEMBER 2024
Rules and Regulations

x. When, in the Organiser’s opinion and in the best interest of the Fair and/or its participants, the Organiser reserves the
right at any time to re-designate certain booths/halls for certain Exhibitors or not to make such booths available.
xi. Final booth assignment remains the prerogative of the Organiser.
xii. In the interests of the exhibition as a whole, it may be necessary to remove or alter anything in - or forming part of - any
stand. The exhibition floor plan is subject to change at the discretion of the Organiser.
xiii. Exhibitors are not allowed to select booth location which cross the designated "Highway Area".

5.2 BOOTH HEIGHT RESTRICTIONS AND LIMITATIONS FOR ALL LEVELS

• Ground structure - from ground to top structure maximum 5 metres height
• Hanging structure - from ground to top structure maximum 6 metres height

5.3 BOOTH AVAILABILITY BY HALL

The total number of available booths is 1,450 booths.
LEVEL NUMBER OF AVAILABLE BOOTHS
1 354
2 621
3 475

6 EXHIBITION RULES AND REGULATIONS

6.1 EXHIBITOR BADGES
i. Each exhibitor is entitled for five (5) Exhibitor Badges per booth on complimentary basis. A maximum of
additional three (3) Badges can be purchased for each booth from the Organiser at RM10.00 per badge before the Fair.
ii. Additional badges purchased and paid on-site at the Venue will be charged at RM40.00 per badge, notwithstanding
any tax invoice issued on an earlier date.
iii. An activation charge of RM 40.00 per Exhibitor Badge shall apply to any Exhibitor Badges confiscated by the Organiser
for infringement of the Rules and Regulations of the Fair.
iv. Exhibitors are required to wear their official MATTA Fair® Exhibitor Badges and lanyard at all times within the Fair area.
v. Exhibitor Badges are non-transferable.
vi. A completed Exhibitors Badge form must be submitted to the Organiser latest by 5:00 pm on Friday, 9 August 2024. If
an Exhibitor Badge entitlement is not fully utilized all remaining badge entitlement will be forteited.

6.2 BOOTH DESIGNS

i. All booths must be carpeted.
ii. All ticketing agent exhibitors must designate queuing area for customers without disturbing and blocking the
passageway, and neighbouring booths. For example, to build queuing system using queue rope. (See Appendix
A - Diagram 4, page 21 for more details).
iii. The use of balloons filled with inert gas and the distribution of balloons in the halls and at the outdoor area are strictly
prohibited.
iv. If an Exhibitor intends to construct a stage, the stage stucture must be built in the middle of booths area and must be
facing inwards.
v. The standard height of perimeter walls must not exceed hall’s booth restriction from the floor level (See "Section 5.2" for
more details).
vi. Carpet cannot be installed in between island booths at walkway near entrance/exit area. Additional charges will
be incurred for walkway usage (Not applicable for "Highway Area").
vii. Exhibitor wishing to install carpet or walkway arch in between their island booth are subject to approval from the
Organiser (Not applicable for "Highway Area").
viii. For “Space-Only” booths, a drawing in duplicate showing the plan view (with measurements in metres and centimetres)
and an artist’s impression must be submitted to the Organiser prior to commencement of work.
ix. For “Space-Only” booths the Organiser reserves the right to require the Exhibitor to change, modify, lower or shorten
any back and/or side walls proposed in the drawings if, in the opinion of the Organiser, such walls will obstruct the
reasonable exposure of any adjacent booths.
x. All booths must be constructed with back and side walls, except for island booths which do not require any walls.

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xi. In the case of a one-corner booth, a back wall and one side wall must be constructed, while a two-cornered or perimeter
booth requires only a back wall.
xii. Where a structure such as a wall or a sign exceeds the height of the neighbouring booth, the Exhibitor with the higher
wall must decorate the visible portion to a standard acceptable to the Organiser.
xiii. Booth drawings and lighting plans must be submitted to the Organiser no later than 5:00 pm on Friday,
9 August 2024, failing which the Organiser is entitled to terminate the contract strictly without liability and retain all
payments made by the Exhibitor. Original drawings (hard or soft copy) and not facsimile transmitted copies are required.
xiv. No booths may be constructed until these plans/drawings have been duly approved by Organiser. Stand structures or
designs which are not approved, must be altered or removed. Exhibitors or their appointed contractors will be
responsible for all costs incurred with regards to the necessary alterations.
xv. Non-submission of these drawings within the stipulated period is considered a breach of the Rules and Regulations of
the MATTA Fair®.

6.3 BOOTH FITTINGS

6.3.1 CONTRACTORS
i. The Organiser has appointed an Official Contractor for all the construction of all shell scheme booths. However, an
Exhibitor may employ a contractor of his choice to construct booth interiors and any free-standing displays or fitments
which may be required provided that the said contractor concerned is registered with and approved by the Venue and
has conformed to all the rules and regulations of the MATTA Fair®.
ii. All contractors are required to wear safety vest and shoes at all times during setup and dismantle.
iii. For safety reasons, only the Official Contractor can carry out any and all electrical wiring and connections.
iv. Exhibitors must refer to the Official Contractor to obtain approval if changes need to be made to the standard wiring
laid out by the Official Contractor. The Organiser reserves the right to stop all activities of an Exhibitor should it deem
that electrical rules and regulations have been breached.
v. All contractors are expected to clean the booths and remove all construction debris before hall closing on build-up day.
vi. Before a contractor is permitted to start work, either the contractor or the Exhibitor is required to place a refundable
Performance Bond of RM3,000.00 for booth space less than 36 sq. metres and RM5,000.00 for booth space more
than 36 sq. metres with the Organiser and sign an undertaking to guarantee conduct, proper schedule of production
and observance of the MATTA Fair® and Venue rules and regulations. Only when this Performance Bond is placed
and the undertaking signed, would the contractor be allowed to bring in materials into the halls to commence work.
vii. The Performance Bond is to ensure that the rules and regulations are abided by, to cover any damages arising directly
or indirectly from any infringements, and to settle all payments for supply and services rendered during the exbition or
for the purposes of the exhibition.
viii. Provided no damage is caused during build-up, fair days and teardown, the Performance Bond shall be returned
to the contractor / Exhibitor, in full within 60 days of the completion of the MATTA Fair®.
ix. Any other contractor is required to pay a non-refundable administration fee of RM 20.00 per sq. metre to the Official
Contractor prior to commencing work, processing of communications, management function including securing
approval from the relevant authorities.
x. Contractor will not be permitted to start the work if there any outstanding payment with the Organiser and/or
Official Contractor. Contractor badges will not be released until all the payment has been settled.
xi. Contractor badges can be purchased at RM10.00 per badge. Contractor Badges can be replaced at a cost of
RM20.00 per badge. Contractor Badges are valid only for build-up and teardown days and not during the 3
days of the MATTA Fair®.
xii. Contractor badges purchased and paid on-site at the Venue will be charged at RM40.00 per badge, notwithstanding
any tax invoice issued on an earlier date.
xiii. Only contractors for “Space-Only” booths are allowed to enter the halls on 4 September 2024. Exhibitors for Shell
Scheme booths are permitted to start booth setup on 5 September 2024, from 2:00 pm to 10:00 pm (See “Appendix
E”, page 25 for more details).
xiv. The Organiser reserved the right to charge the exhibitor for late check out/finish work after 10.00pm,
on Wednesday, 4 September 2024 and Thursday, 5 September 2024. The charges will be advised later.

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Rules and Regulations

6.3.2 BOOTH FITTINGS AND DISPLAYS

i. For shell scheme booths, no additional booth-fittings or displays may be attached to the shell scheme structure except
for those approved by the Organiser. Any protruding or cantilever signage must conform to the specifications approved
by the Organiser (See “Appendix A - Diagram 2”, page 19 for more details).
ii. Neither fittings, displays or self-adhesive stickers/signs may be attached to or suspended from the pillars/
ceiling of any part of the exhibition halls, nor any item be nailed, screwed, drilled or punched into the floor.
If this instruction is ignored, the Venue/Organiser has the right to remove the items and charge the Exhibitor/
contractor concerned for any damage caused.
iii. Exhibitors wishing to construct a false ceiling at their booths must submit duplicate drawings to the Organiser for
approval by the Fire and Safety Authority. Ceilings can only be constructed of large mesh or egg box materials which
permit the passage of water in the event of a fire.
iv. False ceiling above 18 sq. metres is required to provide with fire protection equipment (Smoke detector, fire extinguisher
or sprinkler system)
v. No devices such as electricity cables, water/compressed air pipes and telephone lines inside or near the booth may be
removed, cut or diverted without the permission of the Organiser.
vi. No nailing, drilling, painting or wall papering on the Shell Scheme booth panels is allowed. If you require
assistance in hanging or displaying your exhibits, must consult the Official Contractor. Exhibitors who wish
to have the panels painted must inform the Official Contractor who will provide quotations on request.
vii. The details for lightings inside booth are as follows:
a. Exhibitors can bring their own lightings or order from the Official Contractor.
b. All lighting order to submit with lighting plan indicating position of lighting or power socket location.
c. Lighting installation on site will be given priority for those submitted together with full payment.
d. Any changes on site will be imposed and relocation fee of RM50.00 per unit.
viii. Each 13 Amp single-phase power outlet is allowed to accommodate up to a maximum sharing of two (2) PC terminals only.
ix. Application of any electrical isolator such as 30 Amp three-phase power outlets will be subject to the approval of the
Organiser. Application must come with the drawing plan. Any changes on site will be imposed and relocation
fee of RM500.00.
x. All Malaysian-registered travel agency Exhibitors MUST prepare and to display prominently an A4-sized copy of their valid
travel license (KPL/KPK) issued by the Ministry of Tourism, Arts and Culture (MOTAC). Non-display of a valid travel
licence is a serious breach of the Tourism Industry Act 1992.
xi. The official registered name of the Exhibitor must be more prominently displayed at all times, together with the travel
license (KPL/KPK) number. For exhibitors that are non travel agents, the registration number of the Companies
Commission of Malaysia must be displayed.

6.4 FASCIA BOARD

i. Only the official registered name of Exhibitors will appear on the official supplement, directional/information signage
and on the fascia board as well as on the backdrop. Exhibitors may change the prints/fonts on the fascia board to
suit the company’s image and logo provided that the identity of the registered Exhibitor is maintained.
ii. The official registered name of the Exhibitor MUST be more prominently displayed at all times, together with the travel
license (KPL/KPK) number.
iii. The names of products/brands may appear inside the Exhibitor’s booths but not the name of other travel agents or
companies. Such names must not change the identity of the registered exhibitors.
iv. For all shell scheme booths:
a. Fascia Board: Standard letterings as provided by the Official Contractor.
b. Exhibitor may change the prints/fonts and paste the company logo on the Fascia Board provided it accurately reflects
the registered identity of the Exhibitor.
c. Exhibitors are not allowed to cover the Fascia Board with their promotional materials.
v. For all space-only booths, Exhibitors may be allowed to design the Fascia Board provided that:
a. The name shall appear as registered and/or reflect the identity of the Exhibitor.
b. The official registered name with MATTA Fair® must be at a minimum size of 21 cm (8 inches) and prominently
displayed at all times at all sides of booths/open space during the Fair.
c. The name shall not exceed the length and height permitted and shall not encroach into the space of another
Exhibitor.
vi. Fascia Board changes onsite shall be charged RM100.00 per unit.

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6.5 LOADING AND UNLOADING PROCEDURES

i. Exhibitors exhibit materials must enter and exit through the approved loading bay.
ii. Exhibitors will be allowed to hand carry items in or out of the exhibition halls during move in and move out days.
iii. Vehicle Permit to access the loading bay will be issued as follows:
(a) For exhibitors: Will be provided by the Organiser near to Fair date. Need to print and display to the security.
(b) For contractors: Can be collected from Main Contractor service counter during Build-Up day.
iv. Vehicle permit is required to be displayed before entering the loading bay. This applies to all Exhibitors and
contractors.
v. Exhibitors are required to go to the Vehicle Holding Area (VHA) to queue for unloading in the dock area.
Exhibitors will not be allowed to unload at the loading dock area without going to the Vehicle Holding Area (VHA) first.
vi. Access to exhibition halls will be via a loading dock and will be under the supervision of the Centre’s Traffic Marshal.
vii. Hand carry loading procedures are limited to cars, mini-vans, station wagons or pick-up trucks (cannot exceed 20 feet
(6.1 metres) in length and 12.5 feet (3.8 metres) in height. No full-sized trucks or trailers will be allowed to unload via
the hand carry loading procedures.
viii. Should Exhibitors need assistance with load in/out, they will be referred to the appointed Official Freight Forwarder at
which time fees may apply.
ix. Vehicles are allowed to load/unload only and shall not park at the loading bay area. Once vehicles are unloaded, they
must move out of the loading bay area.
x. Upon the close of the exhibition, there will be a 1-hour allowance for removal of hand carry exhibits. Exhibitors can load
the hand carry exhibits to their vehicles in the loading bay area during teardown.
xi. Exhibitors will be brought to the loading bay from the Vehicle Holding Area (VHA) on a first come-first served basis in
combination with the trucks and van lines coming to pick up exhibitor materials.
xii. During exhibition hours (10am - 9pm), only handcarry items are allowed, strictly no trolley movement.
xiii. Trolley is not permitted at the foyer.

6.6 PERFORMANCE, AUDIO-VISUAL EQUIPMENT AND POTTED PLANTS

i. Exhibitors are permitted to bring their own audio-visual equipment such as televisions and CD players into the
exhibition area. These must be placed inside the confines of the Exhibitor’s booth and must not be on walkways or any
other common area.
ii. Exhibitors may use their PA/sound system but must ensure the volume is kept at an acceptable level and is not disruptive
to their immediate neighbours. However, microphones usage for announcements are not allowed. The Organiser
reserves the right to stop the use of audio-visual equipment if it is deemed to be disruptive to the other Exhibitors.
iii. Should Exhibitors intend to do any activity involving performance, e.g. dance, quiz with visitors and the
use of any musical gadget or instrument, they must get the prior written approval from the Organiser and
Organiser may provide a fixed schedule of performance which all have to follow accordingly. This is to avoid
any disturbance from the activities for the neighbouring Exhibitors that may affect their business transaction
with customers. Any performance without prior approval from the Organiser will be stopped by the Organiser.
iv. Exhibitors intend to play any music and performances at booths must apply Public Performance Malaysia (PPM) and
Music Authors' Copyright Protection (MACP) license.
v. Performances must be coordinated with the neighbouring booth and must be held at a moderate volume. Noise
emanating from a stand may not exceed an average level of 70 dB (A) at the boundaries of the booth. The Organiser
is entitled to prohibit music and cultural performances and any such activities at any time with immediate effect
in the event of non-compliance.
vi. Exhibitors can rent potted plants from the Venue. The application form can be found on the official MATTA Fair®
website.

6.7 SALE OF TOUR SERVICES AND PRODUCTS

i. Only companies with valid relevant Malaysian licenses are allowed to sell tour services and products.
ii. Exhibitors are required to practice principles of professional conduct in the promotion of their services/products and
are not allowed to undertake promotional activities and publicity programmes deemed disruptive to the MATTA Fair®.
iii. All special offers for tour packages are only valid for sale for the duration of the MATTA Fair® at the official Venue.
iv. All Exhibitors must exercise professional and ethical best practices in honouring and delivering on the items in their
products and services sold to customers during the MATTA Fair®. Any complaints received from consumers and found
to be substantiated against any Exhibitors will allow MATTA to take such action as considered appropriate, including
limiting the Exhibitor’s participation in future fairs.
v. Airlines companies are not allowed to sell their tour services and products directly to the consumers at the Fair.

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6.8 SALE OF SOUVENIRS OR PRODUCTS/SERVICES

i. Approval to sell souvenir items bearing the MATTA/MICEM Sdn Bhd or the MATTA Fair® logo must be obtained from
the Organiser.
ii. International companies not incorporated in Malaysia are not allowed to sell souvenirs or any other product/service at
the fair.

6.9 MANNING OF BOOTHS AND CONDUCT OF BOOTH PERSONNEL

i. Exhibition booths must be fully staffed and operational throughout the operating hours of the Fair.
ii. Booths and exhibits must not be dismantled or packed until the Fair is closed at 9.00 pm on Sunday, 8 September 2024.
iii. All activities of the Exhibitors and their employees/approved agents/temporary staff must be confined to their allocated
booths. Exhibitors must not participate in any activities which may cause or is likely to cause annoyance to visitors or
other Exhibitors. No promotion, advertising and canvassing for businesses can take place elsewhere on the exhibition
premises and neither can recruiting of staff be carried out during the exhibition.
iv. All Exhibitor and their employees/approved agents/temporary staffs must wear their Exhibitor Badges
at all times. Failing to do so will result in penalty charges towards the Exhibitor.
v. No person participating in the exhibition is to behave or act in a manner which may cause harm, injury or damage to
other persons, exhibits, the exhibition halls, properties and fixtures.
vi. Only one (1) foreign staff to three (3) local staffs is allowed per booth (applicable to local travel agents only.)
Participation of any international Exhibitor must adhere to Malaysian Immigration Laws and other related laws.
vii. Exhibitors are not allowed to place a third party company/promoter in their booth.

6.10 INTERNATIONAL EXHIBITORS

i. Participants of international tourism organisations at the Fair must adhere to Malaysian Laws.
ii. International exhibitors participating in the Fair through any tourism organisation, are not allowed to transact any
sale with the customers at the Fair. Sales, if any, must be transacted through registered MATTA members and licensed
Malaysian Exhibitor at the Fair. The full particulars (including company name, Ministry of
Tourism, Arts and Culture (MOTAC) license number, etc) of the Malaysian exhibitor engaged for this purpose must be
clearly indicated on all promotional materials used at the Fair. This is to comply with requirements of the Ministry of
Tourism, Arts and Culture (MOTAC).

6.11 SECURITY
i. The Organiser reserves the right to evict any Exhibitor found not wearing the official MATTA Fair® Exhibitor Badges
together with the official lanyard provided.
ii. All personnel working in the exhibition halls MUST wear the official MATTA Fair® Badge and lanyard at all times.
iii. Opening Ceremony Badges and Contractor Badges are NOT to be used when working inside the exhibition halls or
for the distribution of flyers or any other materials at any time during the MATTA Fair®. Anyone found misusing these
Badges will be asked to leave the exhibition halls immediately and all materials shall be confiscated.
iv. Contractors working on build-up and teardown days MUST wear the official MATTA Fair® Contractor Badges and
lanyard at all times. Security guards on duty have the right to refuse entry to any contractor not wearing the official
MATTA Fair® Contractor Badge.
v. It is strongly recommended that at least one person to be at the exhibition booth at 9.00 am on teardown day (Monday,
9 September 2024).
vi. Exhibitors shall be responsible for all their exhibits in transit to and from and within the confines of the exhibition area
at the venue at all times.
vii. Exhibitors are advised to remove all promotional items/inventory/easily removable items upon the closing of each fair
day to avoid having them stolen/lost.
viii. Exhibitors will not be allowed in the exhibition halls after the exhibition hours.
ix. Exhibitors wishing to hire security personnel to attend to their booths exclusively are to contact the Organiser and
Venue to make the necessary arrangements.

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6.12 INSURANCE
i. Every reasonable precaution will be undertaken by the Organiser to ensure the security and safety of the exhibition
halls and adjacent areas. However, the Organiser will not be responsible or be liable to any Exhibitor, their employees,
contractors or agents in respect of any direct or indirect loss or damage to any exhibit, person or property, arising out
of or in any way connected with the exhibition. Exhibitors are strongly advised to insure their exhibits against such
loss or damage, including risk of fire, throughout the duration of the exhibition.
ii. Exhibitors will also be held responsible for the loss or damage to property (including those belonging to other Exhibitors
and persons) caused by themselves, their employees, contractors or agents. Each Exhibitor participating in the
exhibition must indemnify the Organiser, Contractor and Venue against all claims of whatever nature (which may
be made against the Organiser) arising out of or in any way connected with such Exhibitor’s participation in the
exhibition. This provision is specifically agreed to be fair and reasonable by the Exhibitor participating in the exhibition.

6.13 FOOD AND BEVERAGE

i. The Venue strictly prohibits outside food/drinks of any kind to be brought onto the Premises. Food and drinks are to
be purchased at the cafes/outlets setup by the Venue on the premises or can be catered from the approved caterer.
ii. Exhibitor wishing to do food sampling activity must inform the Organiser in writing, but there is no guarantee of
approval by the Venue.
iii. The Venue strictly prohibits sale of any kind of outside food and beverages.

6.14 HANDING OVER OF HALL

i. The halls must be handed back promptly to the Venue at 2.00 pm on Monday, 9 September 2024. Any exhibit and/
or materials which still remain in the halls during teardown from 1.00 pm onwards on the same day will be disposed of
immediately by the Official Contractor and the cost of disposal will be charged to the Exhibitor concerned.
ii. The Organiser shall not be held responsible for any loss or damage.

6.15 DILAPIDATION
i. The Organiser, together with the Landlord, will inspect the halls before build-up and after teardown of the Fair.
ii. Exhibitors are responsible for the cost of making good or replacing any damage or dilapidation to the exhibition
premises, whether caused by themselves, their agents, contractors or by any person employed or engaged on their
behalf by such agents or contractors.
iii. Exhibitors occupying shell scheme booths are also responsible for the cost of making good, restoring or renewing
any damage or dilapidation to their booth structure, floor coverings, light fittings, or any part thereof whether caused
by themselves, their agents, contractors or by any person employed or engaged on their behalf by such agents or
contractors.
iv. The cost of making good for any damages will be assessed by the Official Contractor and charged to the Exhibitor
concerned.

6.16 FAILURE TO EXHIBIT

Any organisation which, having signed a contract for the exhibition but fails to exhibit for whatever reason shall be liable
for the full amount stated in the contract plus any additional costs that may be incurred by the Organiser. Such
organisations may also be blacklisted from future Fairs.

6.17 INFRINGEMENT AND ENFORCEMENT

i. The appointed enforcement officers shall be responsible for enforcing the Rules and Regulations of the Fair and
therefore are empowered to demand immediate compliance from the Exhibitors and its agents.
ii. The Organiser shall deal with all infringements and breaches of the Rules and Regulations.
iii. The Organiser is empowered to order any Exhibitor and their agents to remove any materials which may obstruct or
interfere or contravene any part of the Rules and Regulations of the Fair.
iv. All written feedback or reports of unethical practices shall be made using the official feedback forms provided and
forwarded to the Organiser for preliminary investigations.
v. The Exhibitor against whom the allegation has been made shall provide, at the request of the Organiser, such further
information or documents as may be required within such period as may be specified.

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vi. The Organiser shall evaluate the merits of complaints/reports and if, after the investigation, the facts alleged against
an Exhibitor appears to constitute a prima-facie infringement of the Rules and Regulations of the Fair, the Organiser
shall be empowered to implement the following penalties:
a. To take appropriate action against any Exhibitor and, if deemed necessary, evict them from the Fair if found
to have violated the Rules and Regulations of the Fair. The Organiser may cancel participation by the Exhibitor
immediately and all monies paid by the Exhibitor shall be forfeited.
and/or
b. To prohibit such Exhibitor from participating in any future fairs. Any disciplinary action or penalty decided by the
Organiser shall take effect immediately. The Organiser shall not entertain any claims for costs or refund of monies
as a result of such action.
vii. All appeals for infringement must be submitted for the Organiser’s consideration within two (2) weeks after the
conclusion of the Fair.

7 OTHER IMPORTANT INFORMATION

7.1 IMPORTANT DATES AND TIMES
Please refer to Appendix E, page 25 for Pre-Fair, Fair Day and Post-Fair Schedules.

7.2 STORAGE AND REMOVAL OF WASTE MATERIALS

i. No storage area is available. Exhibitors must make their own storage arrangements for the exhibit, displays,
equipments or other promotional materials.
ii. All Exhibitors’ materials and properties kept within the hall shall be at the Exhibitor’s own risk.
iii. All Exhibitors are required to store their materials in an orderly manner so as not to cause any obstruction.
iv. At the end of each day, Exhibitors are responsible for ensuring that their contractors remove all unwanted materials
from the exhibition halls.
v. Contractors are expected to clean their booths and remove all debris. The Organiser shall invoice Exhibitors for the
removal of wastes such as packing materials, crates and cartons etc. that are left behind by Exhibitors or their contractors
vi. Exhibitors are responsible to manage their own waste materials, if failed to comply a minimum penalty will be imposed
from the security deposit or performance bond. The skips provided by venue are for the Organiser use only.

7.3 RIGHTS TO CANCEL, POSTPONE OR SHORTEN THE FAIR

i. The Organiser reserves the right to cancel the MATTA Fair® if, in the opinion of the Organiser, for whatever reasons
that requires the cancellation.
ii. The Organiser also reserves the right to cancel, postpone or shorten the MATTA Fair® in the event of any
unforeseen circumstances.
iii. If the Fair is cancelled, all payments shall be refunded. No other claims or compensation will be entertained.
iv. If the Fair is shortened, there will be no refund of payments made. No other claims or compensation will be
entertained.

7.4 FINAL DECISION

The decision of the Organiser on any matter arising before, during and after the Fair shall be final.

7.5 ADVERTISING, PUBLICITY AND PROMOTION

7.5.1 PROMOTIONAL ACTIVITIES
i. Exhibitors can organize promotional activities within their booth(s), provided approval has been obtained from the
relevant local government authorities and duly notified to Organiser at least two (2) weeks before the Fair.
ii. The Organiser reserves the right to stop any promotional activity as and when deemed fit.

7.6 MATTA FAIR® BRANDING

The use of the official MATTA Fair® logo and the phrase MATTA Fair® September 2024 or any derivative thereof can
be used in all media one (1) month before the Fair and one (1) week after the Fair by confirmed and registered MATTA
Fair® Exhibitors only. MATTA is entitled to revoke this permission to use at any time.

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8 SAFETY AND SECURITY MEASURES

8.1 PRACTICAL SAFETY AND SECURITY RECOMMENDATIONS
As safety and security is everyone’s responsibility, Exhibitors are requested to commit to collaborating with the Organiser
in observing the following guidelines:
i. Your safety and security, that of the persons that depend on you, and that of the visitors is our foremost consideration.
Accordingly, please bear in mind the following practical safety and security recommendations and locate the
emergency exits, alarms and fire-fighting equipment that are nearest to your booth(s).
ii. Do not forget that the Venue, like any other public place, there is the risk of theft.
iii. Naked lights and lamps, or temporary gas. Explosives, petrol, dangerous gasses or highly inflammbale substance are
not allowed into the exhibition halls.
iv. Before concluding the decoration of your booth(s), check that the locks on your storerooms, cabinets and showcases
are tightly secured.
v. Remember that the periods with maximum security risk for your belongings are the days of exhibition goods’ entry
and removal and the clearance time at the end of each Fair day.
vi. Before leaving your booth(s):
a. Make sure that you have unplugged / disconnected all the booth’s electrical appliances and devices.
b. Turn off all booth lights.
c. Place objects that you consider to be of greatest value or the easiest to be stolen due to their size or interest (like
portable computers, small LCD displays, jewellery, photographic or video cameras, etc.), under suitable lock and
key throughout the whole two (2) days.
vii. During the Exhibition:
a. Assign each of your fellow Exhibitors a specific observation point at your booths (especially those with many
booths).
b. Do not lose sight of your valuable exhibition objects and property.
c. Avoid being surrounded by groups of two or three persons that might attempt to distract you whilst others
‘remove’ your belongings.
d. Do not leave any personal items (bags, briefcases, clothing, mobile phones, etc.) on desks, counters, chairs, etc. It
is advisable to leave these objects inside your booth storerooms or office section.
e. Keep your storeroom doors shut at all times.
f. Beware of couples that separate upon entering your booth, with one person addressing you while the other
moves around.
g. Take special precaution at meal times and do not leave your booth(s) unattended.
h. Attempt to memorise and retain the personal characteristics (age, height, hair colour, colour and type of clothing,
accent, etc.) of any person that raises your suspicion.
viii. If you are the victim of an offence, let the Organiser knows immediately so we can assist you accordingly. Subsequently,
report the incident to the Venue security and the Police (Sentul Police Station at (+603) 4048 2222).
ix. Smoking is strictly prohibited in the MITEC. All public area, inclusive of foyers, Registration Counters, Meeting Rooms,
Organisers Office, Restrooms, Hospitality Lounges and Exhibition Halls are designated as NON-SMOKING ZONES.
x. While we take available measures to protect your exhibition goods, please remember that you are fully
accountable for the safety and security of your booth(s), goods and all other belongings.

8.2 FIRE
In the event of a fire, do not panic, and follow the guidelines below:
i. Locate the nearest fire extinguisher and try to put out the fire. Alert the Organiser immediately.
ii. If the fire is ‘out of control’ and an evacuation is necessary, alert the Organiser and proceed in an orderly manner to the
nearest emergency exit away from the fire.
iii. In case of a fire, you can contact Fire and Rescue Department of Malaysia Sri Hartamas at +603 6203 2071.
iv. Exhibitors are to follow the instructions and cooperate with the Organiser, Venue or security personnel at all times.
v. Upon arrival of the Official Fire Response Team, they will supersede all prior instructions.

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9 CLEANLINESS
i. The Organiser is committed to keeping the Exhibition areas clean by employing cleaners to remove any rubbish such
as brochures and leaflets or unwanted materials left behind by the visitors in the common areas.
ii. Exhibitors are responsible for any rubbish within the confines of their booths. The cleaners are not permitted to enter
any Exhibitor’s booth area for security and safety reasons. As such, please place any unwanted materials or rubbish in
the walkway for the cleaners to remove at the end of the day or early in the morning.
iii. It is understood that it is the Exhibitors’ obligation that booths should be kept clean at all times to project a good image
of your company to visitors and fellow Exhibitors.
iv. The Organiser reserves the right to charge Exhibitor a cleaning fee for those who failed to remove graphic/poster/
foamboard and anything else from their shell scheme or decorations in Open Space area.

10 NON – COMPLIANCE [THE DO’s AND DON’Ts]

Non-compliance to any of the stipulated rules and regulations of the Fair may result in the:
A) Forfeiture of Security Deposit and/or
B) Suspension of Exhibitor from Participating in Future Fairs
Official Identification
a) All Exhibitors must wear and display the official MATTA Fair® SEPTEMBER 2024 Exhibitor Badges and lanyards at all
times in the exhibition halls. These badges are non-transferable.
b) Anyone not wearing and displaying the appropriate Identification Badge and lanyard will be denied entry to the
Fair.
c) No one is allowed to be on duty using either the own company’s name tags or the Opening Ceremony/Guests
Name Badges/Contractor Badges.

Promotional Activities
a) Exhibitors are only allowed to distribute flyers, pamphlets, brochures or any promotional items (in any form)
within their own booths.
b) Exhibition booths must be manned by personnel at all times during the operational hours of the Fair .
c) Exhibitors are not allowed to dismantle their booths while the Fair is in progress.
d) Exhibitors may use their PA/sound system but must ensure the volume is kept at an acceptable level and is not
disruptive to the immediate neighbours. The ringing of bells or the blowing of whistles is strictly prohibited.
e) Any activity involving performance, e.g. dance and the use of any musical gadget or instrument without permission
is strictly prohibited.
f ) Presentations such as optical, slow-moving or auditory advertising, as well as the reproduction of music
are permitted provided that they do not cause annoyance to adjoining booth or congestion in the aisles
and do not drown out public announcements from the Organiser PA systems in the halls and event areas.
The sound level of acoustic or musical performance shall not exceed 70 dB (A) at the boundaries of the booth or
event area. Even if a performance has already been approved, the Organiser still reserves the right to restrict or
prohibit performances which cause excessive noise or visual annoyance or considerally endanger or impair the
ongoing exhibition / event of visitors, other exhibitors and event Organiser.
g) Exhibitors are only permitted to distribute printed matter and use other means of advertising on their own
booth or own event areas. Exhibitors should inform the Organiser if they intend to operate larger stage areas for
presentations/performances of any kind in their booth or event area.
h) No animals are permitted in the venue or exhibition halls without prior approval of MITEC management. If found,
the venue/Organiser has the right to remove the animals.

Booth Layout / Design

a) All Exhibitors must display clearly their registered company name and booth number(s).
b) It is mandatory for Travel Agency Exhibitors to display an A4-sized copy of their valid travel license (KPL/KPK)
issued by the Ministry of Tourism, Arts and Culture (MOTAC) at a prominent location easily visible to visitors and
the Organiser.
c) Exhibitors are not allowed to place exhibits/tables/chairs/banners/buntings or any materials outside the allocated
booth area. All materials must be within the confines of a booth area.
d) Exhibitors are only allowed to carpet the common walkway in between their island booths.
e) Fittings and displays of any sort are not permitted to be fixed by any means to the walls, pillars, floors, ceilings of
the exhibition halls and shell scheme fittings.

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f) Cantilever dimensions must NOT exceed 61cm in length and 20cm in breadth. The cantilever has to be placed at a
minimum height of 3.0m up to a maximum height of 3.2m from the ground. The name to appear on the cantilever
must be the same as that on the fascia board or an associated brand name. (See “Appendix A - Diagram 2”, page
19 for more details).
g) Exhibitors must submit their Booth Designs and have them approved within the stipulated deadline. Unapproved
booth designs are considered a serious infringement and may result in the non-participation of the Exhibitor
penalties being levied.

11 RESPONSIBILITIES OF EXHIBITORS
While MATTA Fair® is the platform for registered Exhibitors to promote and sell their products and/or services, the
Organiser shall be absolutely entitled to take such steps necessary to ensure that the name of MATTA is not compromised
by shoddy products, non-delivery of services and unethical practices by the Exhibitors.
Please take note the following rules and regulations.
i. Exhibitors who are Travel Agents are reminded to ensure that the Terms and Conditions of their tour packages are in
accordance with the Tourism Industry Act 1992.
ii. All Exhibitors are not allowed to consolidate, sublet, assign or redistribute any part of their booth/space to other
parties (including exhibitors’ dealers, agents and representatives) either in whole or in part.
iii. Exhibitors are not allowed to form a Consortium booths of several agents / members together under a ‘common
branding’ for the purpose of booth management / balloting in the MATTA Fair.
iv. All Exhibitors are to ensure that their staff are properly briefed on their products and not to give promises/services that
cannot be kept or delivered.
v. All Exhibitors must provide consumers with document which clearly states their cancellation policy, schedule of
refund and any other terms and conditions with regards to purchase of their products. This document has to be
explained clearly for every client who purchases their products and the client has to agree with such terms. The
consumer reserves the right to cancel any altered or revised tour packages. Full refund must be returned to the consumer
by the Exhibitor in the event such a situation arises.
vi. An official receipt must be issued.
vii. All Exhibitors must be professional in their dealings with the consumer.
viii. It is recommended that all Exhibitors (Travel Agents and Tour Operators) offer a Basic Tour Insurance Protection Plan to
their customers. In the event that the consumer does not require the basic Insurance coverage, Exhibitors/members
must obtain a signed waiver from the consumer.
ix. All Exhibitors are responsible to advise the consumers about their Travel Documents (e.g. passports) and Visa
requirements and health regulations at the time of booking.
x. Should there be any cases/issues of complaints from consumer towards Exhibitors after MATTA Fair® in regards of
sales /service arrangements, Exhibitor should settle the issues with the consumer directly.

12 DISCIPLINARY ACTIONS
i. MATTA will call the Exhibitor for clarification and for the Exhibitor to explain his side of the story in response to any
complaints made against him.
ii. All Exhibitors are encouraged to reach an amicable and satisfactory solution with consumers on complaints received.
iii. All Exhibitors are encouraged to avoid any legal actions by consumers.
iv. MATTA, after due process and, at its discretion, can and will impose Disciplinary Actions against any Exhibitors for non-
compliance and/or for going against the above Addendum to the Rules and Regulations. Disciplinary actions can
include but is not limited to the following:
a. A warning
b. A forfeiture of Security Deposit
c. Bar from future participation in MATTA Fair® and related activities
d. Suspension of membership (for Exhibitors who are MATTA Members)
e. De-listing of membership (for Exhibitors who are MATTA Members)

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13 TERMINATION
In the event of any breach of the Rules and Regulations, the Organiser reserves the right to suspend or terminated the
Exhibitor who has committed the breach during the period of MATTA Fair®.

14 RIGHTS OF OFFICIAL SPONSORS AND PARTNERS

i. The Organiser shall be absolutely entitled to protect the rights, interests and privileges of the MATTA Fair® official
sponsors and partners.
ii. No Exhibitor is allowed to have any direct or indirect joint promotion with competitors of our official sponsors and
partners without prior approval from the Organiser.

15 DISCLAIMER
Changes to these Rules and Regulations will only be applicable if confirmed in writing by the Event Organiser.
Exhibitors should advise their Contractors to obtain copies of these Rules and Regulations from the Organiser before
providing quotations. If you require clarification of any these Regulations, or further information, please contact
the Organiser.

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APPENDIX A - Diagram 1
ENTRANCE AND EXITS OF HALLS

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APPENDIX A - Diagram 2
BOOTH SPECIFICATION

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Rules and Regulations

APPENDIX A - Diagram 3
SHELL SCHEME BOOTH LAYOUT

3M x 3M Shell Scheme Booth

230v socket 13amp
Waste paper basket
Carpet
White powder coated
aluminium frame
White panel melamine

Folding chair

Information desk

0.5m

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APPENDIX A - Diagram 4
DO AND DON'T OF BOOTH LAYOUT

230v socket 13amp

Waste paper basket

Carpet

White powder coated

aluminium frame

Folding chair

Information desk

Queue rope

CANNOT
(AS IT IS OUTSIDE)

230v socket 13amp

Waste paper basket

Folding chair

Information desk
White powder coated
aluminium frame

Carpet

Queue rope

OKAY
(AS IT IS WITHIN)

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APPENDIX B
ON-SITE SERVICES AND FACILITIES

i. First Aid Service

First aid room is located at Level 1 (South Entrance) and Level 2 (Hall Management Office 7)

ii. Prayer Room

Prayer rooms are available at Level 1A and 2.
Dedicated female prayer room is at Level 2 (Hall 5). Available from Friday, 3pm onwards

iii. Business Centre

a. The Centre is located at Level 1, provides facilities such as internet, fax, photocopy, etc. Charges apply.
b. Operation Hours: 9:00am - 5:00pm (Closed on Sunday and Public Holidays)

iv. Security
a. Security within the Exhibition Halls is the responsibility of the Event Organiser. While every effort will be made,
the Event Organiser cannot guarantee the protection of Exhibitors’ property. As there is an increased risk of theft
during the build or dismantling period, Exhibitors would be expected to strengthen their own security
arrangements at this time. During the exhibition hours each Exhibitor will be responsible for the security of his
exhibits and property.
b. Exhibitors shall ensure that they are fully covered by insurance and take up public liability and comprehensive
protection as the Event Organiser will not be responsible for the safety of all that have been brought into the
venue by the exhibitors, their agents, sub-contractors and visitors.
c. Exhibitors are strongly advised to remove from the venue all portable and valuable items at the end of each day
when the exhibition closes. All of these items must not be left unattended during the opening hours of the
events.
d. All laptops should have an anti- theft lock installed.

v. Loss Property
A Lost and Found counter is available at Registration Counter at Level 1. In any case, the security department deals
with all reported incidents of theft as well as items that are lost or found.

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APPENDIX C
USEFUL LIST OF CONTACT
Organiser MATTA Fair Secretariat
No. 6, Jalan Metro Pudu 2 Off Jalan Yew, Fraser Business Park,
Wilayah Persekutuan, 55100 Kuala Lumpur
Email: mattafair@matta.org.my / mattafairfinance@matta.org.my
Contact/WhatsApp: Amir: +6011 2323 7746
Puteri: +6013 3170 015
Nuraisyah: +6016 5606 845
Mei: +6016 254 1932
Main Contractor (Stand Construction, Qube Integrated Malaysia Sdn Bhd
Furniture, Lighting, Electrical, Printing and Audio Mr Bowie Khuah
Visual) Manager - Exhibition Division
Contact: +6012 369 9418
Email: bowie.khuah@qube.com.my / operation@qube.com.my
Venue (Beverage, Internet and Telecommunication, Malaysia International Trade and Exhibitor Centre (MITEC)
Water, Drainage and Compressed Air, Stand Catering, Ms Kavitha
Packed Meals, Security, Plant and Flower, Stand Contact: +603-6206 0100
Cleaning and Rigging/Hanging) Email: salesoperation@mitec.com.my

Freight Forwarder TBA

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APPENDIX D
IMPORTANT DEADLINES (EXHIBITOR MANUAL)
1. MATTA (ORGANISER)
NO REQUEST FOR DEADLINE REMARKS
1 Additional Exhibitor Badges 9 August 2024 Optional

Compulsory to Space-Only Booth

2 Contractor Badges 9 August 2024
Appointed Contractor

Compulsory to Space-Only Booth

3 Refundable Performance Bond 9 August 2024
Appointed Contractor
4 On-Site Advertisement 9 August 2024 Optional

2. QUBE (MAIN CONTRACTOR)

NO ORDER FORM DEADLINE REMARKS
Compulsory to Space-Only Booth
1 Open Space Booth (Admin Fees) 9 August 2024
Appointed Contractor
2 Furniture On Hire 9 August 2024 Optional
3 Lighting and Power 9 August 2024 Optional
4 Poster Graphic Printing 9 August 2024 Optional
5. Audio Visual 9 August 2024 Optional

3. MITEC (VENUE)
NO ORDER FORM DEADLINE REMARKS
1 Rigging / Hanging 2 Weeks before event date Optional

2 Beverage 2 Weeks before event date Optional

3 Internet / Telecommunication 2 Weeks before event date Optional

4 Water / Drainage / Compressed Air 2 Weeks before event date Optional

5 Stand Catering 2 Weeks before event date Optional

6 Packed Meals Service 2 Weeks before event date Optional

7 Security 2 Weeks before event date Optional

8 Plant / Flower 2 Weeks before event date Optional
9 Stand Cleaning 2 Weeks before event date Optional

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APPENDIX E
TIMELINE FOR EXHIBITORS

PRE FAIR
DETAILS DATE TIME
Online Registration 4 June 2024 10.00am
Booth Balloting TBA
Booth Design Submission 9 August 2024 5.00pm
Exhibitor Badge Form Submission 9 August 2024 5.00pm
Build-Up

Contractors Move In 4 September 2024 2.00pm - 10.00pm

(Space-Only Booths) 5 September 2024 9.00am - 10.00pm
Exhibitors Move In 5 September 2024 2.00pm - 10.00pm
Close Of All Halls 5 September 2024 10.00pm
FAIR DAYS
Halls Open For Exhibitors Only 6 - 8 September 2024 9.00am
Opening Ceremony
7 September 2024 10.00am
(Invited Guests Only)
Halls Open For Public 6 - 8 September 2024 10.00am - 9.00pm
Manning Of Booth/Conduct of Booth
6 - 8 September 2024 10.00am - 9.00pm
Personnel
Halls Closure 6 - 8 September 2024 10.00pm
Exhibitors Move Out
8 September 2024 9.00pm - 10.00pm
(Hand Carry Item Only)
POST FAIR
Dismantling and Tear-Down 9 September 2024 9.00am-2.00pm
Feedback and Statistic Evaluation Form Submission by 13 September 2024
NOTE:
• The above dates and times may change if necessary.
• Exhibitors and Contractors MUST wear official MATTA Fair September 2024 Badges.
• Vehicle permit is required before entering loading bay.
• Safety vest wearing is mandatory during Build-Up and Tear-Down.

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