BBA Syllabus 2022-23 - First Year Structure

Shri Guru Ram Rai University Department of Management
SHRI GURU RAM RAI UNIVERSITY

[Estd. by Govt. of Uttarakhand, vide Shri Guru Ram Rai University Act no. 03 of 2017 &
recognized by UGC u/s (20 of UGC Act1956]
Syllabus
for
Bachelor of Business Administration (BBA)
(In accordance with New Education Policy 2020)
School of Management and Commerce Studies
(W.E.F 2022-2023)
Approved as per (Agenda 2, point no. 14) of 8th Academic Council Meet, dated 4th February, 2023.
Vision
Developing future leaders to transform the world.
Mission
1. To provide holistic education with experiential learning.

2. To develop students who could contribute to the betterment of the society.
3. To develop future researchers through our research and training program.
Approved as per (Agenda 2, point no. 14) of 8th Academic Council Meet, dated 4th February, 2023. 2|Page
Program outcomes (POs)
PO-1 Students will have strong conceptual knowledge in the core areas of
management and respective domains
PO-2 Students will demonstrate an ability to critically analyze problems using
an in-depth understanding of the domain dynamics
PO-3 Students will effectively apply their learnings to evaluate business
situations and evolve alternative solutions to real-world managerial
issues
PO-4 Students will be able to integrate functional knowledge with domain
capabilities to implement comprehensive solutions
PO-5 Students will determine desirable qualities to facilitate
sustainable employment/deployment.
PO-6 Students will be able to exhibit leadership, networking, and team-

building skills in handling business situations
PO-7 Students will have excellent oral and written communication.
PO-8 Students will be able to demonstrate employability traits in line with

the changing dynamics of the industry.
PO-9 Students will have the ability to comprehend retain and apply the
business concepts and evaluate them throughout their life.
PO-10 Students will be able to understand and apply various tools and
techniques of decision making to relevant parts of decision making.
PO-11 Students will be able to think in changing scenarios and provide

solutions to the business problems.
PO-12 Students will be able to adapt themselves in the various business

situations.
Bachelor of Business Administration

OUTCOME-BASED EDUCATION
Program Specific Outcome (PSOs)
PSO 1 Gain in-depth knowledge of various management fundamentals, theories, and

principles related to functional areas of management.
PSO 2 Understand the leadership skills through internship training.
PSO 3 Apply the managerial knowledge in the business for effective decision-making.
INTRODUCTION
The curriculum framework for B.B.A. degree is structured to offer a broad outline that helps in
understanding the creative potential of new career growth opportunities based on changing
industrial and societal needs. The course is upgraded keeping in mind the aspirations of
students, changing nature of the subject as well as the learning environment. The core concepts
within subject have been updated to incorporate the recent advancements, techniques to upgrade
the skills of learners to create a focus on various functional areas of business. Problem Based
learning has been integrated into the curriculum for a better understanding of various concepts
in business and commerce. The syllabus under NEP-2020 is expected to enhance the level of
understanding among students and maintain the high standards of graduate program offered in
the country. Effort has been made to integrate the use of recent technology and MOOCs to assist
teaching-learning process among students. The major objective of the graduate program is to
elevate the subject knowledge among students, and making them as critical thinkers thereby
students can address the issues related to industry and other business sectors. In a nutshell, the
course serves as plethora of opportunities in different fields' right from accounting, financial
markets, marketing, and human resource management.
AIMS AND OBJECTIVES OF UG PROGRAMS IN B.B.A:
✓ To provide knowledge regarding the basic concepts, principles, and functions of

management.
✓ To develop business and entrepreneurial skills among the students.
✓ To provide knowledge and requisite skills in different areas of management like human
resource, finance, operations, and marketing to give a holistic understanding of a
business system.
✓ To equip the students with knowledge related to qualitative and quantitative techniques
for critical thinking and problem solving.
✓ To provide practical industrial exposure to the students to gain managerial
competencies and business acumen while attaining a holistic understanding of a
business/industry.
✓ To inculcate global view of the industrial and organizational establishments and their
functions for taking viable decisions in international business setting.
DEPARTMENT OF MANAGEMENT
1. TITLE AND COMMENCEMENT:
a) These regulations shall be called “The Regulations Governing the Choice Based Credit
System Semester Scheme with Multiple Entry and Exit Options in the Undergraduate, and
Postgraduate Degree Programmes in the School of Management and Commerce Studies.
b) Regulations shall come into force from the Academic Year 2022-23.
2. SALIENT FEATURES OF THE FOUR YEARS MULTIDISCIPLINARY

UNDERGRADUATE PROGRAMME WITH MULTIPLE ENTRY AND EXIT OPTIONS:
a) The program shall be structured in a semester mode with multiple exit options with
Certification, Diploma and Basic Bachelor Degree at the completion of first, second and
third years, respectively. The candidate who completes the four years Undergraduate
Program, either in one stretch or through multiple exits and re-entries would get a
Bachelor's degree with Honours/ Research.
b) The four-year undergraduate Honours degree holders with research component and a
suitable grade are eligible to enter the 'Doctoral (Ph.D.) Program' in a relevant discipline
or to enter 'Two Semester Master's Degree programme with project work'.
c) Candidates who wish to enter the Masters/Doctoral programme in a discipline other than the major
discipline studied at the undergraduate programmes, have to take additional courses in the new
discipline to meet the requirement or to make up the gap between the requirement and the courses
already studied.
d) The curriculum combines conceptual knowledge with practical engagement and understanding
that has relevant real-world application through practical laboratory work, field work, internships,
workshops, and research projects.
e) The academic calendar for each semester shall be notified by the University, well before
the commencement of the semester.
f) Eligibility: Any candidate having passed the Intermediate (10+2) Examination in any
discipline with minimum 45% marks, from a recognized Examination Board, shall be
eligible to apply for the course. The other terms and conditions shall be applicable as per
university norms.
g) Examination: There shall be two sessional tests and one End-semester examination. The
sessional test shall carry 30 % of the total marks of the course. The marks of sessional
tests shall be taken into account for the computation of Grades.
3. THE CREDIT REQUIREMENTS ARE AS FOLLOWS.

Exit With Minimum Credits Required
Certificate at the Successful Completion of First Year (Two
Semesters) of Four Years Multidisciplinary UG Degree 40
Programme
A Diploma at the Successful Completion of the Second Year
(Four Semesters) of Four Years Multidisciplinary UG Degree 80
Programme
Basic Bachelor Degree at the Successful Completion of the
Third Year (Six Semesters) of Four Years Multidisciplinary 122
Undergraduate Degree Programme
Bachelor Degree with Honours/ research in a Discipline at the
Successful Completion of the Four Years (Eight Semesters) -
Multidisciplinary Undergraduate Degree Programme
* Details of credits are described later in the syllabus
Examination Scheme:
Components Ist Internal IInd Internal Presentation/ External
Assignment/ Project (ESE)
Weightage (%) 10 Marks 10 Marks 10 Marks 70 Marks
Semester-I
S. No Course Code Course Name Credits Course Type
1 BBAMC101 Principles and Practice of 5 Core Subject – I

Management
2 BBAMC102 Business Accounting 5 Core Subject – II
3 BBAME103 Business Statistics 5 Major Elective
4 BBAOE104 Entrepreneurship 2 Minor Elective

Development-I
5 BBAVC105 Environmental Studies 3 Ability Enhancement
Compulsory Course – I
6 BBACC106 Spread Sheet Modeling - Co-Curricular Course
Semester-II
1 BBAMC201 Human Resource Management 5 Core Subject
2 BBAMC202 Managerial Economics 5 Core Subject
3 BBAME203 Business Environment 5 Major Elective
4 BBAOE204 Entrepreneurship 2 Minor Elective

Development -II
5 BBAVC205 Business Communication 3 Ability Enhancement
Compulsory Course
6 BBACC206 Advanced Spreadsheet - Co-Curricular Course
Modeling
Note: After completion of second semester, student has to undergo Summer Internship of
4 to 6 weeks and submit the certificate in the department.
Semester-III
1 BBAMC301 Accounting for Management 5 Core Subject
2 BBAMC302 Organizational Behaviour 5 Core Subject
3 BBAME303 Indian Financial System 5 Major Elective
4 BBAOE304 Indian Business & Economy-I 2 Minor Elective
5 BBAVC305 Darbar Sahib-A Legacy 3 Ability Enhancement

Compulsory Course
6 BBACC306 Yoga - Co-Curricular Course
Semester-IV
1 BBAMC401 Research Methodology 5 Core Subject
2 BBAMC402 Marketing Management 5 Core Subject
3 BBAME403 Production Management 5 Major Elective
4 BBAOE404 Indian Business & Economy-II 2 Minor Elective
5 BBAVC405 Business Ethics and Corporate 3 Ability Enhancement

Social Responsibility Compulsory Course
6 BBACC406 Personality Development and - Co-Curricular Course
Soft Skills
Note: After completion of fourth semester, student has to undergo Summer Internship of 4
to 6 weeks and submit the certificate in the department.
COURSE STRUCTURE AND EXAMINATION SCHEME

FOR BBA -3 YEARS
SEMESTER–I
S.No. Subject Paper Code
1 Principles and Practices of Management (Core) BBAMC101
2 Business Accounting (Core) BBAMC102
3 Business Statistics (Major Elective) BBAME103
4 Entrepreneurship Development-I BBAOE104
(Minor Elective)
5 Environmental Studies (Ability Enhancement BBAVC105
Compulsory Course)
6 Spreadsheet Modeling (Co-Curricular Course) BBACC106
EXAMINATION -SCHEME
Course Evaluation-Scheme
S.No. Code Subject Credit Period Sessional Examination
L T P TA CT TOT ESE Total
Theory
BBAMC101 Principles and
Practices of 5 1
1 4 - 10 20 30 70 100
Management
BBAMC102 Business
Accounting 5 1
2 4 - 10 20 30 70 100
Business
3 BBAME103 5 4 - 10 20 30 70 100
Statistics 1
BBAOE104 Entrepreneurship
Development-I
4 2 2 - 10 20 30 70 100
BBAVC105 Environmental
5 Studies 3 3 - 10 20 30 70 100
6 Spreadsheet
BBACC106 Modeling - - - - 100 - 100
Total 20 17 3 - 50 100 250 350 600
*1 Credit=12 Lectures
Approved as per (Agenda 2, point no. 14) of 8th Academic Council Meet, dated 4th February, 2023. 10 |
Page
SEMESTER–II
S.no. Subject Paper Code
1 Human Resource Management (Core) BBAMC201
2 Managerial Economics (Core) BBAMC202

3 Business Environment (Major Elective) BBAME203
4 Entrepreneurship Development -II (Minor BBAOE204
Elective)
5 Business Communication (Ability Enhancement BBAVC205
Compulsory Course)
6 Advanced Spreadsheet Modeling (Co-Curricular BBACC206
Course)
EXAMINATION -SCHEME
Course Code Evaluation-Scheme

S.No. Subject Credit Period Sessional Examination
L T P TA CT TOT ESE Total
Theory
Human Resource
BBAMC201 Management
1 4 - 10 20 30 70 100
1
5
Managerial
BBAMC202 Economics 1
2 5 4 - 10 20 30 70 100
Business
3 BBAME203 5 4 - 10 20 30 70 100
Environment 1
Entrepreneurship
4 BBAOPE204
Development-II -
2 2 10 20 30 70 100
Business
5 BBAVOC205 Communication 3 3 10 20 30 70 100
6 BBACO206 Advanced - -
Spreadsheet Modeling - - 100 - 100
Total 20 16 3 1 50 100 250 350 600
*1 Credit=12 Lectures
Page
Course Code BBAMC101

Subject Principles and Practices of Management
Semester Ist
L T P C
4 1 0 5
Course Objectives
1. To help the students gain understanding of the functions and responsibilities of managers.
2. To provide them tools and techniques to be used in the performance of the managerial job.
3. To enable them to analyze and understand the environment of the organization.
4. To help the students to develop cognizance of the importance of management principles.
Course Content
Unit-1 Introduction 12 Lectures

Definition, Functions, Process, Scope and Significance of Management. Nature of
Management, Managerial Roles, Managerial Skills and Activities, Difference between
Management and Administration.
Unit-2 Evolution of Management 12 Lectures
Evolution of Management Thought Approaches of Management Thought. Significance of
Values and Ethics in Management
Unit-3 Planning and Organizing Nature of Management 12 Lectures
Planning and Organizing Nature, Scope, Objective and Significance of Planning, Elements and
Steps of Planning, Decision Making Organizing Principles, Span of Control, Line and Staff
Relationship, Authority, Delegation and Decentralization. Effective Organizing,
Organizational Structures, Formal and Informal Organizations, Staffing.
Unit-4 Supervision, Motivation and Leadership 12 Lectures
Directing Effective Directing, Supervision, Motivation, Different Theories of Motivation-
Maslow, Herzberg, Mc Clelland, Vroom, Porter and Lawler. Concept of Leadership- Theories
and Styles. Communication Process, Channels and Barriers, Effective Communication.
Unit-5 Controlling and Coordinating 12 Lectures
Controlling and Coordinating- Elements of Managerial Control, Control Systems, Management
Control Techniques, Effective Control Systems. Coordination Concept, Importance, Principles
and Techniques of Coordination, Concept of Managerial Effectiveness.
Page
Text Books:
1. Koontz, H, &Weihrich, H (2020). Essentials of Management: An International Perspective
(8th ed.), Tata McGraw Hills, New Delhi.
2. Ghuman, K &Aswathapa, K, (2021). Management concepts and cases (11th ed.), Tata
McGraw Hills, New Delhi.
3. Telsan, M.T. (2019). Industrial and Business Management, (6th ed.), S. Chand, New Delhi.
Reference Books:
1. Robbins, S. (2017). Management, (13th ed.), Pearson Education, New Delhi.
2. Ramaswamy, I. (2021). Principles of Business Management, (12th ed.), Himalaya
Publishing House, New Delhi.
Course Outcomes
Course Code (CC): BBAMC101
CO 1 To understand management principles required for effective functioning of an
organization.
CO 2 To apply the basic concepts related to Business.
CO 3 To demonstrate the roles, skills, and functions of a manager.
CO 4 To analyze the environment of the organization for effective decision making thereby
ensuring business sustainability.
CO 5 To summarize the ability to work in diverse teams.
CO 6 To create a management structure for a small hypothetical firm/organization.
CO-PO Mapping
Course PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
CO 1 3 2 2 1
CO 2 3 2 3 1 1
CO 3 3 2 2 1 3 2
CO 4 2 3 1 1 3
CO 5 3 1 2 1 1
CO6 1 1
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Subject Business Accounting
Semester Ist
L T P C
4 1 0 5
Course Objectives
1. To help the students to develop cognizance of the importance of accounting in
organisations.
2. To enable students to describe how people analyze the corporate financial accounting
under different conditions and understand why people describe the financial statements
in different manner.
3. Accounting and their future action for expenses and income.
Course Content
Unit-1 Introduction to Accounting 12 Lectures

Introduction to Accounting: Meaning, Nature, Objective, Scope, Users, importance, and
limitations of Accounting, GAAP, Accounting Principles, Double Entry System, Journals,
Ledger, Purchase Book, Sales Book, Cash Book, single and double column Cash Book, Trial
Balance, Posting of Entries in Accounts Books. Post adjusted Trial Balance.
Unit-2 Preparation of Financial Statements 12 Lectures
Preparation of Financial Statements: Preparing Manufacturing Account, Trading Account,
Profit and Loss Account and Balance Sheet for a sole proprietor. Final account with adjustment.
Unit-3 Capital and Revenue 12 Lectures
Capital and Revenue: Classification of Income: Classification of expenditure: Classification of
receipts., Accounting for Depreciation Significance and methods, Straight line, Diminishing
balance. Rectification of Errors, Bank Reconciliation Statement.
Unit-4 Analyzing Financial Statements 12 Lectures
Analyzing Financial Statements: Objectives of financial statement analysis, Sources of
information, Standards of comparison, Techniques of financial statement analysis- Horizontal,
Vertical, and Ratio analysis. Meaning, usefulness, limitations, and classification of financial
ratios.
Unit-5 Fund Flow and Cash Flow Statement 12 Lectures
Preparation of Fund Flow statement and Cash Flow statement as per AS-3 (revised).
Text Books:
1. Sehgal, Deepak (2019), “Financial Accounting”, Vikas Publishing H House,5th Edition,
New Delhi.’
2. Goyal, Bhushan Kumar; Tiwari, HN (2021), “Financial Accounting”, 5th Edition
Taxmann Publications
3. Goldwin, Alderman; Sanyal (2019), “Financial Accounting”,2nd Edition, Cengage
Page
Learning.
Reference Books:
1. Lal, J ; Srivastava , S (2019) , “ Financial Accounting; Principles and Practices”, 4th
Edition , S Chand, New Delhi
2. Robert N Anthony, David Hawkins, Kenneth A. Merchant (2020), “Accounting: Text
and Cases”, 13thEd, McGraw-Hill Education
3. Charles T. Horngren and Donna Philbrick (2017), “Introduction to Financial
Accounting”, 11th Edition, Pearson Education.
Course Outcomes
CO1 To understand accounting and bookkeeping.
CO2 To Identify the accounting rules required for business enterprises.
CO3 To Apply the rules of accounting in determining financial results.
CO4 To summarize financial statements.
CO5 To Compare the specificity of different accounts within the accounting policies.
CO6 To create a financial report of organization from given data.
CO-PO Mapping
CO 1 3 2 2 1 1
CO 2 2 2 1 1 3 2
CO 3 1 3 2 2
CO 4 3 2 1 1
CO 5 3 3 2 1 3
CO6 3 2 1
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Course Code BBAME103

Subject Business Statistics
Semester Ist
L T P C
4 1 0 5
Course Objectives
1. To develop the concepts of business statistics to deal with numerical and quantitative issues in
business
2. To enable the application and use of statistical, graphical, and algebraic techniques wherever
relevant.
3. To analyze the Statistical applications in Economics and Management.
Course Content

Introduction, Importance, Uses of Statistics, and quantitative techniques, Methods of
Presenting Statistical Informations and Collection of Data, Frequency Distribution,
Unit-2 Measure of Central Tendency and Dispersion 12 Lectures
Measure of Central Tendency and Dispersion. Measure of Dispersion, Measure of Skewness
and Kurtosis.
Unit-3 Probability Theory 12 Lectures
Probability Theory: Definition of Probability, events, Counting rules and Computation of
Probabilities: Addition, Multiplication rules, Conditional Probability, Rules of Bayes and
Permutation and Combination. Probability Distribution: Binomial, Poisson and Normal
Distribution.
Unit-4 Sampling 12 Lectures
Sampling –need of Sampling, Sampling and Non-Sampling Errors, statistics and parameters,
selection of sample, Probability, and non- probability sampling techniques.
Unit-5 Correlation 12 Lectures
Nature and Significance of Correlation, Types of Correlation. Business forecasting: techniques
of forecasting- linear regression Analysis, Curve Fitting and Method of Least Square.
Text Books:
1. Gupta, S. P., & Gupta, M. P. (2020). Business statistics. S. Chand, New Delhi.
2. Gupta, C. B., & Gupta, V. (2019). Introduction to Statistical Methods. Vikas Publishing House
Pvt Ltd
Reference Books:
1. Follet, P., Likert, R., Bernard, C., McGregor, D., Drucker, P., Porter, M., & Prahlad, C. K.
(2019). Management Concepts and Applications.
Page
2. Balakrishnan, V. K. (2017). Schaum's Outline of Graph Theory: Including Hundreds of Solved

Problems. McGraw Hill Professional.
Course Outcomes
Course Code (CC): BBAME103
CO1 To summaries various mathematical statistical formulae related to economical and
business-related concepts.
CO2 To analyze statistics to ascertain output and input variables including revenue and cost.
CO3 To identify data in tabular form and get the required business information
CO4 To acquire knowledge and skills with practical problems in business practice.
CO5 To gather different statistical concepts and apply them in real world situations.
CO6 To create a critical summary of a given statistical report over the years.
CO-PO Mapping
CO 1 3 2 1 1
CO 2 3 2 1
CO 3 2 3 1 1 2
CO 4 3 3 1 1 2
CO 5 3 2 1 1
CO6 2 1
Page
Course Code BBAOE104

Subject Entrepreneurship Development-I
Semester Ist
L T P C
2 0 0 2
Course Objectives
1. Understanding basic concepts in the area of entrepreneurship,
2. Understanding the role and importance of entrepreneurship for economic development,
3. Developing personal creativity and entrepreneurial initiative.
Course Content
Unit-1 Foundation of entrepreneurship 8 Lectures
Foundation of entrepreneurship: Entrepreneur- meaning, importance, qualities.
Entrepreneurship and its Evolution, study of John Kao’s model, Factor Affecting
Entrepreneurial Growth – Economic, Non-Economic Factors, Entrepreneurial Training, Role
of Innovation, Idea Generation and the era of Start-ups.
Unit-2 Forms of ownership 8 Lectures
Forms of ownership: Various forms of ownership - advantages and disadvantages, Franchising,
advantages/disadvantages, types, functions of the Franchise, Harvesting and Exit Strategy,
Financial Entrepreneurship ventures, Corporate Entrepreneurship, Family businesses- Concept,
role and functions, drawbacks, conflict, and its resolution in family business.
Unit-3 Social entrepreneurship 8 Lectures
Social entrepreneurship: Introduction to Social Entrepreneurship; Characteristics and Role of
Social Entrepreneurs; Innovation and Entrepreneurship in a Social Context; Women
Entrepreneurship: challenges and opportunities.
Text Books:
1. Khanna, S. S., Entrepreneurial Development, S. Chand, New Delhi.
2. Hisrich D. Robert, Michael P. Peters, Dean A. Sheperd, Entrepreneurship, McGraw-Hill,6 ed.
3. Zimmerer W. Thomas, Norman M. Scarborough, Essentials of Entrepreneurship and Small
Business Management, PHI,4 ed.
Reference Books:
1. Desai, Vasant, Dynamics of Entrepreneurship: New Venture Creation, Prentice-Hall of
India, New Delhi, Latest edition.
2. Patel, V. G., The Seven Business Crises and How to Beat Them, Tata McGraw-Hill, New
Delhi, 2017.
Page
Course Outcomes
Course Code (CC): BBA0E104
CO1 To Analyze projects on the basis of their feasibility.
CO2 To understand the process of project implementation.
CO3 To devise methods to identify opportunities in the field of entrepreneurship
CO4 To evaluate the contribution of Small-Scale Industries in the growth and development of
individual and the nation
CO5 To analyse the sources of project financing according to the conditions given.
CO6 To create a business report of a local business for presentation to financial institutions.
CO-PO Mapping
Course PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PSO1 PSO2 PSO3
CO 1 3 2 1 1
CO 2 3 2 2 1 2
CO 3 3 2 2 1 1
CO 4 3 2 1 1 1
CO 5 3 2 1
CO6 3 2 1
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Course Code BBAVC105

Subject Environmental Studies
Semester Ist
L T P C
3 0 0 3
Course Objectives
1) To help the student to acquire the knowledge in those aspects of environmental science
and ecology that are particularly valuable to bright young student.
2) Fostering the development of analytical and technical skills in the environment, promoting
a sense of responsibility, and helping students deal effectively with ambiguity and
disagreement about environment issues.
3) To provide fundamental knowledge of various aspects of pollution and to motivate to
adopt ecofriendly technologies to facilitate conservation and regeneration of natural
resource.
Course Content

Introduction to environmental studies Multidisciplinary nature of environmental studies;
Scope and importance; Concept of sustainability and sustainable development. Structure and
function of ecosystem; Energy flow in an ecosystem: food chains, food webs and ecological
succession.
Unit-2 Natural Resources 7 Lectures
Natural Resources: Renewable and Non--‐renewable Resources Land resources and landuse
change; Land degradation, soil erosion and desertification. Deforestation: Causes and impacts
due to mining, dam building on environment, forests, biodiversity and tribal populations.
Water: Use and over--‐exploitation of surface and ground water, floods, droughts, conflicts
over water (international & inter--‐state).
Energy resources: Renewable and non-renewable energy sources, use of alternate energy
sources, growing energy needs, case studies.
Unit-3 Environmental Pollution & Policies 7 Lectures
Environmental Pollution & Policies: Environmental pollution: types, causes, effects, and
controls; Air, water, soil and noise pollution nuclear hazards and human health risks Solid waste
management: Control measures of urban and industrial waste.
Pollution case studies, Climate change, global warming, ozone layer depletion, acid rain and
impacts on human communities and agriculture Environment Laws: Environment Protection
Act.
Page
Unit-4 Human population growth 7 Lectures

Human population growth: Impacts on environment, human health, and welfare. Resettlement
and rehabilitation of project affected persons; case studies. Disaster management: floods,
earthquake, cyclones, and landslides. Environmental movements: Chipko, Silent valley,
Bishnois of Rajasthan. Environmental ethics: Role of Indian and other religions and cultures
in environmental conservation. Environmental communication and public awareness, case
studies (e.g., CNG vehicles in Delhi).
Unit-5 Biodiversity and Conservation Levels of biological diversity 8 Lectures

Biodiversity and Conservation Levels of biological diversity: genetic, species and ecosystem
diversity; Biogeographic zones of India; Biodiversity patterns and global biodiversity hot spots
India as a mega--‐biodiversity nation; Endangered and endemic species of India Threats to
biodiversity: Habitat loss, poaching of wildlife, man--‐wildlife conflicts, biological invasions;
Conservation of biodiversity: In--‐situ and Ex--‐situ conservation of biodiversity. Ecosystem
and biodiversity services: Ecological, economic, social, ethical, aesthetic, and Informational
value.
Text Books:
1. Carson, R.2020. Silent Spring. Houghton Mifflin Harcourt.
2. Gadgil, M., & Guha,R. 2018.This Fissured Land: An Ecological History of
India. Univ. of California Press.
Reference Books:
1. Bhushana, P.S. Rao. Environment Management
2. Text and Cases. Environmental Management
Course Outcomes
Course Code (CC): BBAVC105
CO-1 To demonstrate awareness in society, and appreciate the environmental assets of the
places they inhabit.
CO-2 To understand the current local, national and global environmental issues and looking
at the science behind them.
CO-3 To apply the concept of reduce, reuse and recycle for the conservation of natural
resources and environment
CO4 To compare between eco-friendly and environmental destructive practices/approaches
and communicate appropriately.
CO5 To summarize the concept of net zero and its application into real life.
CO6 To create an environment cost benefit analysis for local ecosystem.
CO-PO Mapping
CO 1 3 2 2 1 1 1
CO 2 3 2 2 1 3
CO 3 3 2 1 1 3
CO 4 3 2 1 1 3
CO 5 3 2 1 1
Page
CO6
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Course Code BBACC106

Subject Spreadsheet Modeling
Semester Ist
Course Objectives
1. To familiarize students with the basics of the common software applications Microsoft Excel.
2. Access and Outlook to illustrate ways in which these programs can be used to solve business
problems and efficiently present information.
Course Content

Introduction to computer (Generations), Ms. Excel and Basic Excel Operations. Entering labels and
values, using AutoSum, editing cell entries, simple formulas, printing options, worksheet views.
Unit-2 Formulating 8 Lectures

Creating complex formulas, inserting, and typing a function, moving, and copying data, adjusting
font, alignment, column width, row height, colors, patterns, and borders Insert and delete rows and
columns, apply conditional formatting. Name and move a sheet.
Unit-3 Uses and Functions 8 Lectures

Use a variety of functions: concatenate, Use named ranges. Filter and extract data, look up values,
data base functions, data validation, subtotals. Drawing / Pictures / Flow Charts: How to use Microsoft
Excel's drawing tools to create graphics on the worksheet including business flow charts. Business
Report Generation: How to use Microsoft Excel as a daily or weekly business report generator.
Text Books:
1. Microsoft Office Excel 2010 Quick Steps John Cronan. Tata McGraw Hill.
2. First Look 2007 Microsoft® Office System MURRAY. Prentice Hall of India
Reference Books:
1. Microsoft Office 2003 – The Complete Reference. Tata Mc graw Hill.
2. Microsoft Office Word 2007: Essential Reference for Power Users. Review from Bill
Coan.by Matthew Strawbridge Software Reference Ltd
Page
Course Outcomes
Course Code (CC): BBACC106
CO 1 To reproduce the major steps in the design and implementation phases of the system.
CO 2 To understand the application of the various tools.
CO 3 To illustrate how current technologies and decision-support tools can be utilized to the
advantage of business operations.
CO 4 To analyze ethical awareness and moral reasoning applied to an Micro soft excel problem,
issue, or case study.
CO 5 To evaluate an understanding of IT in business organization.
CO 6 To design mapping of IT requirements of organizations according to the size, sector and
geography.
CO-PO Mapping
CO 1 3 2 2 1
CO 2 3 2 3 1 1
CO 3 3 2 2 1 3 2
CO 4 2 3 1 1 3
CO 5 3 1 2 1 1
CO6 1 2 1
Page

Subject Human Resource Management
Semester IInd
L T P C
4 1 0 5
Course Objectives
1. To enable the students to understand the HR Management and system at various levels
in general and in certain specific industries or organizations.
2. To help the students focus on and analyse the issues and strategies required to select and
develop manpower resources.
3. To develop relevant skills necessary for application in HR related issues.
Course Content

Human Resource Management: Concept, Functions, roles, skills & competencies, HRD-
definition, goals and challenges. The changing environment of HRM – globalization, cultural
environment, technological advances, workforce diversity, corporate downsizing, changing
skill requirement, HRM support for improvement programs Work life balance, HR role in
strategy formulation & gaining competitive advantage. HRM issues in Indian Organizations
Unit-2 Human Resource Planning 12 Lectures
Human Resource Planning: Process, forecasting demand & supply, Skill inventories Human
Resource Information System (HRIS) succession planning, Job analysis – Uses, methods, Job
description & Job specifications. HR accounting and Human Resource Development (HRD)
audit concept. Recruitment, Selection & Orientation: internal & external sources, e-
recruitment, selection process, orientation process.
Unit-3 Training 12 Lectures
Training: Concept, Needs, Systematic approach to training, Methods of training. Management
development: Concept & Methods. Performance management system: concept, uses of
performance appraisal, performance management methods, factors that distort appraisal,
appraisal interview. Career planning: career anchors, career life stages.
Unit-4 Compensation 12 Lectures
Compensation: Steps of determining compensation, job evaluation, components of pay
structure, factors influencing compensation levels, wage differentials & incentives, profit
sharing, gain sharing, employees’ stock option plans. Brief introduction of social security,
Page
health, retirement & other benefits.

Unit-5 Industrial Relations 12 Lectures
Industrial Relations: Introduction to Industrial Relations, Trade union’s role, types, functions,
problems, industrial dispute- concept, causes & machinery for settlement of disputes-grievance,
concepts, causes & grievance redressal machinery, discipline-concept, aspect of discipline &
disciplinary procedure, Collective bargaining- concept, types, process, problems, essentials of
effective collective bargaining.
Text Books:
1. George W Bohlander and Scott A Snell (2019), “Principles of Human Resource Management”.
Fifteenth Edition”; Thomson Publications.
2. VSP Rao, “Human Resource Management”, (2020), Excel Books, 3rd Edition
Reference Books:
1. K Aswathappa, “Human Resource and Personal Management” (2017) Tata McGraw Hill, 8th
Edition
2. Stephen P. Robbins, “Human Resource Management”, (2020), Pearson Education Asia
3. Sarah Gilmore and Steve Williams (2017). “Human Resource Management”. Oxford University
Press.
4. Tayeb, M. (2016). International human resource management. Oxford University Press.
Course Outcomes
CO 1 To memorize the basic concepts of human resource management.
CO 2 To state and describe the business problems from an HR perspective.
CO 3 To utilize HRM concepts to get related social, cultural, ethical, and environmental
responsibilities and apply learning to issues in a global context.
CO 4 To analyze training strategies for the delivery of training programs.
CO 5 To evaluate the knowledge and skills required to effectively manage a diverse
workforce.
CO 6 To create HRM practice report for a business organization by identifying their
practices and principles.
CO-PO Mapping
CO 1 3 2 1 2 3
CO 2 3 2 2 1 3 1
CO 3 3 2 1 1 1
CO 4 3 2 1 2
CO 5 3 2 2 1 2
CO6 2 1
Page

Subject Managerial Economics
Semester IInd
L T P C
4 1 0 5
Course Objectives
1. To understand the demand and supply forces in the economy.
2. To forecast demand for various Industries.
3. To know the interaction of government and market forces in the economy.
Course Content

Demand, Supply and Market equilibrium: individual demand, market demand, individual
supply, market supply, market equilibrium; Elasticity of demand and supply: Price elasticity of
demand, income elasticity of demand, cross price elasticity of demand, elasticity of supply
Unit-2 Theory of consumer behavior 12 Lectures
Theory of consumer behavior: cardinal utility theory, ordinal utility theory (indifference curves,
budget line, consumer choice, price effect, substitution effect, income effect for normal, inferior
and giffen goods), revealed preference theory.
Unit-3 Producer and optimal production choice 12 Lectures
Producer and optimal production choice: optimizing behavior in short run (geometry of product
curves, law of diminishing margin productivity, three stages of production), optimizing
behavior in long run (isoquants, isocost line, optimal combination of resources) Costs and scale:
traditional theory of cost (short run and long run, geometry of cot curves, envelope curves),
modern theory of cost (short run and long run), economies of scale, economies of scope.
Unit-4 Theory of firm and market organization 12 Lectures
Theory of firm and market organization : perfect competition (basic features, short run
equilibrium of firm/industry, long run equilibrium of firm/industry, effect of changes in
demand, cost and imposition of taxes) ; monopoly (basic features, short run equilibrium, long
run equilibrium, effect of changes in demand, cost and imposition of taxes, comparison with
perfect competition, welfare cost of monopoly), price discrimination, multiplant monopoly ;
monopolistic competition (basic features, demand and cost, short run equilibrium, long run
equilibrium, excess capacity) ; oligopoly (Cournot’s model, kinked demand curve model,
dominant price leadership model, prisoner’s dilemma)
Unit-5 Factor market 12 Lectures
Factor market: demand for a factor by a firm under marginal productivity theory (perfect
competition in the product market, monopoly in the product market), market demand for a
factor, supply of labour, market supply of labour, factor market equilibrium.
Page
Text Books:
1. . Salvatore, D. & Rastogi, S. K. (2016). Managerial Economics: Principles and Worldwide
Application: (Eighth Edition). Oxford University Press.
2. Aswathappa, K (2018), Essentials of Business Environment, Himalaya
Reference Books:
1. Cherunilam Francis (2019), Business Environment, Himalaya Publishing House, New
Delhi.
Course Outcomes
CO1 To reproduce underlying mechanism of demand and supply and use them to
appropriately allocate resources.
CO2 To understand the impact of demand and supply on markets and various stakeholders.
CO3 To apply the understanding of decision process of the individual customer to the
benefit of the firm.
CO4 To analyze the process of arriving at costs in the production.
CO5 To evaluate key characteristics, advantages, and limitations of various market
structures.
CO6 To create a report on local economy or local firms.
CO-PO Mapping
CO 1 2 3 1 1 1
CO 2 3 2 3 1 3 2
CO 3 2 3 2 1 3
CO 4 3 2 2 1 1
CO 5 3 2 1 3 2
CO 6 2 2 1
Page
Course Code BBAME203

Subject Business Environment
Semester IInd
L T P C
4 1 0 5
Course Objectives
1. To make students understand the basics of business environment, the application of
various laws and policies on a business firm.
2. To Outline various components of Business Environment.
3. To make the students understand the role of environment in the business firms.
Course Content
Unit-1 12 Lectures
Introduction to business, characteristics & Nature, Types of environments, Internal & external
environment, social responsibility of Business, environmental analysis techniques.
Unit-2 12 Lectures
Economic System, Capitalism, Socialism, Mixed Economy, Features of Indian Economy,
Public Sector, Private Sector, Small Scale industries: Concept, Significance, Issues and
Priorities. Role of Public Sector in Indian Economy and its Problems.
Unit-3 12 Lectures
Industrial policy, 1948, 1956, 1991, liberalization, privatization, globalization, MNCs and their
role in developing economies.
Unit-4 12 Lectures
Consumer Protection Act 1986, IDR Act 1951, TRCCI, GST.
Unit-5 12 Lectures
International Business Environment- An overview, International Economic Groupings: GATT,
WTO, UNCTAD, World Bank, IMF, European Union.
Text Books:
1. Misra S. K & Puri V. K, Economic Environment of Business, 6E, Himalaya
publishing house, 2018.
Reference Books:
1. Aswathappa, K (2018), Essentials of Business Environment, Himalaya

2. Cherunilam Francis (2019), Business Environment ,Himalaya Publishing
House, New Delhi.
Page
Course Outcomes
Course Code (CC): BBAME203

CO1 To recognize the concept, significance, and changing dimensions of the
Business Environment.
CO2 To state the effect of government policy on the business environment.
CO3 To apply the business concepts learnt to the relationship between businesses
and stakeholders.
CO4 To compare the impact of changing laws and regulations on a business firm
CO5 To evaluate the cooperative organizations, their management and contribution
to rural economic development.
CO6 To create an impact and design report of local laws on business.
CO-PO Mapping
CO 1 3 2 1 1
CO 2 3 2 1 3 2
CO 3 3 2 1 2 1
CO 4 3 2 1 1
CO 5 3 1 2 2 1 2
CO 6 2 1
Page
Course Code BBAOE204

Subject Entrepreneurship Development -II
Semester IInd
L T P C
2 0 0 2
Course Objectives
1. To understand the Materials Management function starting from Demand Management
through Inventory Management.
2. To involve integration of numerous activities and processes to produce products and
services in a highly competitive global environment
Course Content
Unit-1 Financing in entrepreneurship 8 Lectures

Financing in entrepreneurship: Arrangement of funds, Financing and Risks associated,
Institutional Finance for Entrepreneurs.
Unit-2 Presentation and Preparation of Business Plans 8 Lectures
Preparation of Business Plans, Role of Commercial Banks, Other financial institutions like
IDBI, IFCI, ICICI, IRBI, LIC, UTI, SFCs, SIDCs, SIDBI, EXIM Bank Venture capital.
Unit-3 Contribution of Entrepreneurship to society 8 Lectures
Role of entrepreneurship in economy: Rural Entrepreneurship-Types, promotional programs,
Agricultural Entrepreneurship. EDP’S and their significance.
Text Books:
1. Khanka, S. S., Entrepreneurial Development, S. Chand, New Delhi.
2. Hisrich D. Robert, Michael P. Peters, Dean A. Sheperd, Entrepreneurship, McGraw-
Hill,6 ed.
3. Zimmerer W. Thomas, Norman M. Scarborough, Essentials of Entrepreneurship and
Small Business Management, PHI,4 ed.
Reference Books:
1. Desai, Vasant, Dynamics of Entrepreneurship: New Venture Creation, Prentice-Hall
of India, New Delhi, Latest edition.
2. Patel, V. G., The Seventh Business Crises and How to Beat Them, Tata McGraw-Hill,
New Delhi, 2019.
Page
Course Outcomes
Course Code (CC): BBA0E204
CO1 To Analyze projects on the basis of their feasibility.
CO2 To understand the process of project implementation.
CO3 To devise methods to identify opportunities in the field of entrepreneurship
CO4 To evaluate the contribution of Small-Scale Industries in the growth and development of
individual and the nation
CO5 To analyse the sources of project financing according to the conditions given.
CO6 To create a business report of a local business for presentation to financial institutions.
CO-PO Mapping
CO 1 3 2 1 1
CO 2 3 2 2 1 2
CO 3 3 2 2 1 1
CO 4 3 2 1 1 1
CO 5 3 2 1
CO 6 3 2 1
Page
Course Code BBAVC205

Subject Business Communication
Semester IInd
L T P C
3 0 0 3
Course Objectives
1. To provide an overview of Prerequisites to Business Communication.
2. To put in use the basic mechanics of Grammar.
3. To provide an outline to effective Organizational Communication.
Course Content
Meaning of business communication, Objectives, Types, Process
Unit-2 Public Speaking skills 7 Lectures
Public Speaking skills (monologue, dialogue, pronunciation, accent, intonation and rhythm)
Listening to talk and presentations, Speech.
Unit-3 Writing Skills 7 Lectures
Communication within the organization memo writing, proposal writing, report writing, office
order, circular, writing notes.
Unit-4 Communication Outside Organisation 7 Lectures

Communication outside the organization Tender, Orders, Drafting of sales letter, Circular,
Proposal, follow-ups Correspondence with banks regarding over drafts., Soft Skills, Interview
skills.
Unit-5 Techniques of Communication 8 Lectures
Listening as a communication, techniques of better communication.
Text Books:
1. Mishra. B, Sharma. S (2019) Communication Skills for Engineers and Scientists. PHI
Learning Pvt. Ltd. ISBN: 8120337190
2. Chaturvedi P. D, Chaturvedi M. (2020) Business Communication: Concepts, Cases and
Applications. Pearson Education India. ISBN: 8131718727.
Reference Books:
1. Pal, Rajendra and Korlahalli, J.S. (2018) Essentials of Business Communication. Sultan
Chand & Sons. ISBN: 9788180547294.
2. Kaul, Asha. (2014) Effective Business Communication. PHI Learning Pvt. Ltd. ISBN:
9788120338487.
3. Murphy, R. (2017) Essential English Grammar, CUP. ISBN: 8175960299.
Page
Course Outcomes
Course Code (CC): BBAVC205
CO1 To memorize the process and associated communication patterns in a business
organization.
CO2 To describe and choose among appropriate organizational formats and channels used
in developing and presenting business messages.
CO3 To apply concept of collaborative work skills by participating in team activities.
CO4 To analyze the effectiveness of business documents using the latest trends in
technology.
CO5 To evaluate the communication design and deliver oral presentations.
CO6 To design a report on communication patterns of the group of participants at local
level communication processes.
CO-PO Mapping
CO 1 3 3 1 1 1
CO 2 3 3 1 1 3 2
CO 3 3 2 2 1 1 1
CO 4 3 2 2 1 3
CO 5 3 2 1 3
CO 6 2 1
Page
Course Code BBACC206

Subject Advanced Spreadsheet Modeling
Semester IInd
Course Objectives
1. To familiarize students with the basics of the common software applications Microsoft Excel.
2. Access and Outlook to illustrate ways in which these programs can be used to solve business
problems and efficiently present information.
Course Content

Opening a workbook, Ribbon, The Quick Access Toolbar, Worksheets, Moving Around a
Worksheet and Workbook, printing a Worksheet, saving a Workbook File Cells and Ranges,
Selecting Ranges, Selecting All Cells in a Dataset Using Shortcut Keys, Selecting All Cells
on a Worksheet, Selecting Non-Contiguous Ranges, Selecting Cells and Named Ranges,
Selecting Otherwise Difficult to Select Cells with Go to Special, Filling Series, Copying and
Moving Cell Entries, The Undo Command.
Unit-2 Formulae and Application 8 Lectures
Copying Formulas, The AutoComplete Formula Option, Entering Formulas by Pointing, Other
Ways to Copy Formulas, Absolute Addressing, Hierarchy of Mathematical Operations,
Summation Icon, Editing or Correcting Formulas, Showing the Actual Formula in a Cell.
Unit-3 Data output and Web Query 8 Lectures
Importing From a Text or Word File, MS Access, Using Web Queries to Import Data from
the Web.
Text Books:
1. Microsoft Office Excel 2010 Quick Steps John Cronan. Tata McGraw Hill.
2. First Look 2007 Microsoft® Office System MURRAY. Prentice Hall of India
Reference Books:
1. Microsoft Office 2003 – The Complete Reference. Tata Mc graw Hill.
2. Microsoft Office Word 2007: Essential Reference for Power Users. Review from Bill
Coan.by Matthew Strawbridge Software Reference Ltd.
Page
Course Outcomes
Course Code (CC): BBACC206
CO 1 To reproduce the formulae and short cuts required to do the basic operations.
CO 2 To describe the formats of spreadsheets and their types.
CO 3 To apply and compare various types of formats in practical working.
CO 4 To analyze various types of method and compare their relative strengths and arenas of
improvement.
CO 5 To evaluate the office methods and present the findings.
CO 6 To present a report having data in required format.
CO-PO Mapping
CO 1 3 2 2 1
CO 2 3 2 3 1 1
CO 3 3 2 2 1 3 2
CO 4 2 3 1 1 3
CO 5 3 1 2 1 1
CO6 1 2 1
Page

BBA Syllabus 2022-23 - First Year Structure

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Shri Guru Ram Rai University Department of Management

SHRI GURU RAM RAI UNIVERSITY

Developing future leaders to transform the world.

1. To provide holistic education with experiential learning.

Program outcomes (POs)

PO-6 Students will be able to exhibit leadership, networking, and team-

PO-8 Students will be able to demonstrate employability traits in line with

PO-11 Students will be able to think in changing scenarios and provide

PO-12 Students will be able to adapt themselves in the various business

Bachelor of Business Administration

Program Specific Outcome (PSOs)

PSO 1 Gain in-depth knowledge of various management fundamentals, theories, and

AIMS AND OBJECTIVES OF UG PROGRAMS IN B.B.A:

✓ To provide knowledge regarding the basic concepts, principles, and functions of

1. TITLE AND COMMENCEMENT:

2. SALIENT FEATURES OF THE FOUR YEARS MULTIDISCIPLINARY

3. THE CREDIT REQUIREMENTS ARE AS FOLLOWS.

1 BBAMC101 Principles and Practice of 5 Core Subject – I

3 BBAME103 Business Statistics 5 Major Elective

4 BBAOE104 Entrepreneurship 2 Minor Elective

1 BBAMC201 Human Resource Management 5 Core Subject

2 BBAMC202 Managerial Economics 5 Core Subject

3 BBAME203 Business Environment 5 Major Elective

4 BBAOE204 Entrepreneurship 2 Minor Elective

1 BBAMC301 Accounting for Management 5 Core Subject

2 BBAMC302 Organizational Behaviour 5 Core Subject

3 BBAME303 Indian Financial System 5 Major Elective

4 BBAOE304 Indian Business & Economy-I 2 Minor Elective

5 BBAVC305 Darbar Sahib-A Legacy 3 Ability Enhancement

1 BBAMC401 Research Methodology 5 Core Subject

2 BBAMC402 Marketing Management 5 Core Subject

3 BBAME403 Production Management 5 Major Elective

4 BBAOE404 Indian Business & Economy-II 2 Minor Elective

5 BBAVC405 Business Ethics and Corporate 3 Ability Enhancement

COURSE STRUCTURE AND EXAMINATION SCHEME

2 Managerial Economics (Core) BBAMC202

Course Code Evaluation-Scheme

Course Code BBAMC101

Unit-1 Introduction 12 Lectures

Course Code BBAMC102

Unit-1 Introduction to Accounting 12 Lectures

Course Code BBAME103

Unit-1 Introduction 12 Lectures

2. Balakrishnan, V. K. (2017). Schaum's Outline of Graph Theory: Including Hundreds of Solved

Course Code BBAOE104

Course Code BBAVC105

Unit-1 Introduction 7 Lectures

Unit-4 Human population growth 7 Lectures

Unit-5 Biodiversity and Conservation Levels of biological diversity 8 Lectures

Course Code BBACC106

Unit-1 Introduction 8 Lectures

Unit-2 Formulating 8 Lectures

Unit-3 Uses and Functions 8 Lectures

Course Code BBAMC201

Unit-1 Introduction 12 Lectures

health, retirement & other benefits.

Course Code BBAMC202

Unit-1 Introduction 12 Lectures

Course Code BBAME203

1. Aswathappa, K (2018), Essentials of Business Environment, Himalaya