Page wise guideline for Entrepreneurship

Project 2 (Business Plan)

Page 1 Cover Page

Design and attractive cover page and write following things:

Business Plan

Under the guidance of : Submitted by:

(Name of teacher) (Name of student)

Roll no:

Logo of school

Name and Address of the school

Batch 2015-16

Page 2 Certificate of Authenticity - Print the certificate

Page 3 – Acknowledgement

I , ______________________, do hereby declare that this project is my original work and I would like
to thank Ms _______________________, my Entrepreneurship teacher, for her wholehearted
support and guidance for making it possible to complete this project on time. I would also like to
thank CBSE for giving us an opportunity to widen our knowledge base by introducing this topic of
study and my school for giving us this subject option.

I would also like to thank my friends and family members for their kind support and guidance
without which this project could not have been completed.

.Page 4 Objectives

1 page and Give 3 to 4 objectives in points

Examples of Objectives:

1. To understand the Hair oil industry

2. To find out the possibility of marketing a new brand of hair oil
3. To understand my competitor and their products
4. To identify the details about my target market
5. To estimate my start-up cost, risk associated and selling price.
6. To prepare my projected statement of profit and loss
7. To conduct a break-even analysis

Page 5 Index

S.NO PARTICULARS PAGE NO

1. Name Of The Business, Logo And Tagline

2. Competing Product/Services
3. Marketing Plan

4. Cost Decisions

5. Selling Price

6. Start-up Costs

7. Risk Analysis

8. Statement of Profit And Loss

9. Break Even Analysis

10. Bibliography

11. Appendix

12. Teacher’s Observations

13. Signature of Teachers

Page 6 Name of the Business, Logo and Tagline

1. Name of your business and reasons for choosing it.

2. Define a ‘Logo’ giving the benefits of having a logo and draw a logo for your business.

3. Define a ‘tagline giving the benefits of having a tagline and draft a tagline for your business.

Page 7 Competing Product/Services and our USP

1. Are there similar products and services in the market? Give details of at least 3 such competitors.

2. Also, give what you consider to be your competitive advantage and your USP (Unique Selling
Proposition) that will beat the competition.

Page 8 Marketing Plan

a. Market Research Plan.

● Talk about your competitor, demand for your product and service - is it there or do
you think that you can create it?
● Talk about at least 3 competitors if it is an existing product (compare it with your
product). If it is a new product, then analyse the demand for the product.

b. Target customers and how will you reach them.

● What do you mean by Target Market

● Define who constitutes a firm’s target Market.
● Dive details about your target market with reasons for your choice. Example
children, teenagers, housewives, working women etc. (You can also select target
market on basis of income level, gender, marital status, education level, occupation,
Age etc.)

c. Your advertising and promotion idea.

● Define Promotion Mix and its components.

 ● Mention the tools of promotion mix that you would be using. (include Advertising ,
Public relations , Sales Promotion and Personal selling and also give reasons for your
choice )

d. Packaging (if applicable) Eco friendly packaging

e. Distribution (how do you intend to reach your consumers)

● Define Channels of distribution – Direct and Indirect

● Explain the reasons for your choice of Channels of Distribution

f. What does quality mean for your product/service?

● Including applicable standardization marks such as Agmark, FPO, ISI etc.

Page 9 Costing decisions

What is the cost of a unit of your product or unit service?

● Define ‘Costs’ and its components: i. Fixed costs ii. Variable costs
● Show the computation or explain the logic here.
● Compute the Fixed Costs. i. Consultation Charges ii. Salary iii. Rent iv. Insurance
● Compute the Variable Costs - Any of the following details can be added: i. Packing
Charges, ii. Raw Material iii. Power IV. Wages

Page 10 Selling Price

● What is your selling price and the reason for it?

● Name the pricing strategy adopted by you

Page 11 Start-up Costs

● Give details of your Start Up costs here:

● Land ii. Building iii. Computers iv. Equipment’s v. Machinery vi. Vehicles vii. Vessels
viii. Software ix. Hardware x. Inauguration ceremony expenses xi. Raw materials xii.
Salary xiii. Rent in advance etc.
● How would you meet your start-up costs?( How much will be owner’s fund and how
much will be borrowed and at which rate of interest)

Page 12 Risk Analysis

● Define Business Risk

● Explain the causes of Business risk
● What are the likely risk factors of your business and how would you meet them?

Page 13 Statement of Profit and Loss

 l. Let us say that it’s now a year since you started your Business. Give us one month’s Profit
and Loss Statement for the first month of the second year to cover the following main items:
(All figures to be for one whole month)

S.no Particulars Units Rupees Rupees

a Sales xxxx

b Cost Of Sales xxxx

c Gross Profit = a - b xxxx

Fixed Expenses:

Salaries xxxx

Rent xxxx

Utilities xxxx

Monthly Interest Only On The Loan taken xxxx

Transport xxxx

Miscellaneous xxxx

d Total Fixed Expenses ( Cash) xxxx

e Depreciation (Non-Cash) xxxx

f Total Fixed Expenses (Cash And Non-Cash) = d+e xxxx

g Operating Profit Or Loss = c-f xxxx

h Taxes = Use 25% On Profits Only xxxx

i Profit Or Net Loss = g-h xxxx

Page 14 Break Even Analysis

Define Break-even point

What is the Break-even point of your business? Show the computation assuming the selling
price and the units that will be sold.

Page 15 Conclusion & Recommendations

The complete findings of the project to be presented here in points in one or two pages.

Page 16 Bibliography

Names of books used and website addresses.

Page 17 Appendix

● Any specific terms used are to be defined here

● Questionnaire to be attached here.

Page 18 Business Plan Evaluation Performa – Take Print