Principles of

Effective
Speech Writing
At the end of the lesson,
students will be able to:

Define the principles of speech

writing.
Analyze effective design,
development, and delivery of
speeches.
Write well-organized speech
outlines that show their ability
to employ organizational
formats for a specific purpose.
1. AUDIENCE PROFILE
Knowing your audience specifically their
general age, gender, educational level,religion,
culture and group membership is one of the
most important aspects in developing your
speech. Basically, so that you may adjust the
content and tone of your speech to your
audience.
Analyzing your audience will help you
discover the information you can use to build
a connection between you and members of
your audience
03
GUIDE QUESTIONS IN
MAKING SPEECH
Who is the audience?
How many?
What does the audience know about the
subject?
Why should they be interested?
 2. Logical Organiztion
Once you have already analyzed your target
audience, the part is to organize your speech
manuscript. The logical organization or
arrangement of thoughts when t come to speech
writing can be defined as all aspects of your
writing that help the reader move smoothly from
one sentence to the next, and from one
paragraph to another. Thus, carefully planning
the content of your speech is also necessary.
 The written speech has three
parts: the introduction, body
and conclusion.

The role of introduction and conclusion is mostly similar in

many speeches, the introduction presents the main idea of
your speech, and the key point is repeated in the conclusion.
The body offers definitions, examples, or any information that
can help you convey your intent and clarify the main concept
of your speech.
The Introduction
The introduction is the most crucial part of
the speech. It is generally only 10 to 15 percent of
the time the speaker spends speaking. According
to Wrench (2012), a good introduction serves five
functions: (1) you should be able to gain audience
attention and interest, (2) it states the purpose of
your speech, (3) it establishes your credibility, (4) it
should provide reasons for your audience to listen
and (5) your introduction should preview the main
idea of your speech.
 The Body
The body of the speech is the core part of the speech that addresses the
main ideas and principles of the speech. It consists of the main points. This
is presented using method of organization (Flores 2016)

1.Problem-Solution Order- 2. Categorical/Topical Order- It

It Explains the problem divides the topic into subtopics based
and suggests a possible on the importance or interest value or
solution. simply because the topic requires it.

Topic Example: Importance of

Topic Example: Cleaning up
Promoting the Reduce, Reuse and
Manila Bay
Recycle program.
3. Chronological Order 4. Comparison and 5. Spatial/Geographical
- A historical or time Contrast Order - It Order - Going from
approach whis is from presents comparison one place to another,
the past to the present.
and contrast of two from one direction to
It presents idea in time
or three points. another.
order.
Topic Example: Topic Example: Traveling
Topic Example: The
significant devolopment of Comparison between around the wonders of
the province of Laguna from living in the city and life Siargao Islands.
Spanish period to present. in the province.
6. Casual Order - It involves a
discussion of both cause and
effect of an issue.

Topic Example: The Fish Kill in

Laguna de Bay
Transitional words - are used to
connect words, phrases, or
sentences. They help the reader
to move from one idea to the
next to build coherent
relationship within the text.
 Table for Different Transitional 08

words and their functions

Function Examples
Again,also, and, and then, besides, equally important, further,
Addition furthermore, in addition, in the first place, moreover
Comparison Also, in the same way, likewise, similarly

Contrast Although, yet, but, despite that even so, even though, for all
that, however, in contrast, in spite of, instead, nevertheless,
notwithstanding, on the contrary, on one hand-on the other
hand, otherwise, regardless, still, though
 Emphasis
08
certainly, indeed, in fact, of course

Example or as an illustration, for example, for instance, namely,

Illustration specifically, that is, to illustrate

Summary or all in all, altogether, as has been said, finally, in brief, in

Conclusion conclusion, in short, in simpler terms, in summary, on the
whole, to summarize
After a whilem afterward, again, and then, as long as, at last,
Time Sequence at length, at that time, before ,earlier, eventually, finally, first,
formerly, in the past, last, lately, meanwhile, next, now,
presently, second, shortly, simultaneously, since, so far, soon,
still, subsequently, then, thereafter, until, until now, when.
The Conclusion
After writing the body of your
speech following the methods of
organization, the last thing that you
need to work on is how to end it.
The conclusion functions as the
summarizer of the entire speech. The
conclusion has to be written using
different strategies (Tandoc, 2016).
 Present a summary
Repeat the key ideas presented
Repeat the central idea for
emphasis
Different Go back to the strategy used in the
introduction
Strategies in Signal the end of your speech
making End with an impact:
Thought-provoking questions
conclusion Humor
Quotation
A call for action
A connection to a larget context
3.Duration 13

No matter how long the speech is, always divide it into five parts:
an introduction, the body (paragaraph 2, paragraph 3, and paragraph 4)
and a conclusion. This format is adaptable to a speech of almost any
length. By doing this, you can actually monitor the time and length of your
speech or the so-called Duration. Most expert say that the ideal length of
speech is up to 20 minutes. (Gray Grant, 2017).

Introduction: 2 minutes (250 words)

Body: Point 1: 5 minutes (625 words)
Point 2: 5 minutes (625 words)
Point 3: 5 minutes (625 words)
Conclusion: 3 minutes (375 words)
Total word count: 2,500 words (20 minutes)
 4. Word of Choice Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more.
It is mostly presented before an audience.

There are a lot of vocabularies available to describe one's idea.

However, the speaker should carefully use the correct word in
writing the speech. The use of conversational language helps put
the audience feel at ease and creates a special bond between the
speaker and the audience. However, there are things that you
should consider in choosing your word.
Following words should be avoided in a written speech. (Tandoc, 2016)

A. Jargons or technical terms specific only for a group of people

B. Redundancy or excessive repetition of words
C. Language inapproriate for the audience
D. Language inappropriate for the ocassion
Jargons are specific words or phrases used by a certain individual or
group which are difficult for others to understand. For Example, the word
circumstantial (specific details) this is commonly heard in the field of Law, and
the word idiopathic (which means unknown cause) this is commonly heard in
medical fields. These words can be confusing if you are speaking in front of a
general crowd of audience.
 Using correct grammar when

5. Grammatical you give a speech is important to

prevent misunderstanding and
Correctness misinterpretation between you
and the audience. Good command
of the language helps listeners
understand you quickly. Grammar
inconsistencies slow down the
communication process and
generate negative impressions for
the audience. as your ideas and
thoughts are not clear and
coheretly conveyed.
 What I Have Learned
1. Why is it important to anaylze the audience profile before writing
a speech?
2. If you are going to write a pssech about the advantage of Home
Schooling and the utilization of Social Media platforms in the
learning continuity of students like you, what are the possible
points that you will tackle in the body of your speech? Give at
least three main points.
3. What do you think will possibly happen if the speaker
unconsciously put some jargons and technical terms in his or her
speech or committed grammatical errors or inconsistencies while
writing his/her speech?