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    Text 1

    Uploaded by

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    Read the text. Then choose the right answer: a, b, or c.

    IS CELEBRITY THE ANSWER TO EVERYTHING?


    The news-stand is clogged with A-list to Z-list ‘celebrity’ faces beaming down from the
    shelves. A Hollywood starlet on a tastefully photographed Vogue cover, a grainy picture
    of an ex-TV series startelling the world about her ‘drugs hell’, and any number of exclusive
    wedding pictures of actors, pop stars, soap stars and ‘personalities’.
    You might think this is the natural product of a celebrity-obsessed nation, but a recently
    formed group of magazine titles begs to differ.
    They claim that the general public is fed up with ‘celebrity tat’ and that people want a more
    serious read. The Cultural Publications
    Group (CPG) has been set up to dispel the myth that magazines have to be ‘dumb and
    glossy’, and to prove that the public’s appetite for entertainment is not limited to where
    Jamie Oliver buys his underpants. CPG is made up of magazines such as The Spectator,
    New Statesman, and The Week, who are offering readers discounts on subscriptions to
    coincide with the launch of the group.
    Mark Frith, editor of celebrity magazine Heat, is philosophical about this latest
    development: ‘Celebrity is definitely not dead, and our circulation figures are proof of that.
    The magazine market is big enough to accommodate all sorts of titles, so if CPG have
    found a niche I wish them luck.’ Jo Elvin, editor of Glamour, agrees: ‘The success of Heat,
    Hello! and Now proves that the public’s appetite for celebrity news has not diminished.’
    She acknowledges that glossy magazines have been responding to the trend by replacing
    photographs of models on the front cover with pictures of personalities, saying: ‘The
    bigger the celebrity, the more copies a magazine will sell. The best-selling issues of
    Glamour have been the ones with Jennifer Lopez on the front, and an interview inside
    abouther new boyfriend, and Posh Spice’s spat with Tamzin Outhwaite.
    People see the celeb on the front, and buy the magazine to read about them.’
    However, she does sound a warning bell that all is not well in celeb-land: ‘The current
    wisdom is to use celebrities on the front cover of glossies. But I wish it were otherwise.
    Celebrities have become a bit like covermounts. They give magazines a big circulation
    boost at first, but they have become an expectation, so the boost is becoming less and
    less. I’d love to find out what would happen if we didn’t put a celebrity on the cover, but
    we are not going to risk it. Yet.’

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