on the way 12
on the way 12
on the way 12
Sub-units
Exo-CBX
Exo-SC
Artistry
Musical style
Most of Exo's songs blend pop, hip-hop, and R&B with electronic dance
music genres such as house and trap and are produced with onstage
performance in mind.[158][159] The group has frequently worked with veteran
Korean and international producers, including Kenzie, Dean, LDN Noise, The
Underdogs, and MARZ Music.[160][161] Producer Harvey Mason Jr. commented:
"We listen to their material ... and try and go one step further. We try and do
things that are fresh and original but yet still sound like Exo ...They can sing,
they can dance, they have the energy ... It's like a painter having every color
to paint with."[159]
Songwriting
The members of Exo faced criticism early in their careers because of their
lack of involvement in the writing and producing of their songs. [169] However,
in 2015, Exo released their first song to credit lyrics to one of the group's
members on the repackaged version of their second album, Love Me Right.
"Promise (Exo 2014)" was written by Chanyeol, Chen, and Lay and was a
"special gift" to the fans, with lyrics thanking them for their support. [170]
[171]
Since then, Exo have released multiple songs featuring lyrical
contributions from the band's members, including "Heaven" and "She's
Dreaming" from their third album, the special promotional single
"Lightsaber", and most notably, the hit single "Ko Ko Bop" among others from
their 2017 album The War.[172]
Stage
Exo have been praised for their synchronized choreography and elaborate
stage designs. The band was choreographed early in their career by
American hip hop choreographers Tony Testa and Nicholas Bass for songs like
"Wolf" and "Growl", respectively.[176] More recently, Exo collaborated with
choreographer Kim Tae Woo.[177] Dazed admired the band's "seamless...knife-
point choreography", saying it has put them "at the forefront of pop
domination".[178] A recurring stage element on the group's world tours has
been the use of water in the form of rain and shallow pools. Cleo noted that
Exo's "winning formula" was the incorporation of water into their
choreography, describing the water "cascading from above during 'White
Noise' and 'Lightsaber'" that "saw some of the members getting
drenched."[179] Yahoo wrote that "during one segment, the boys stood on an
elevated hexagon-shaped stage (modeled after the band's logo), and danced
sensually while water rained down on them from above." [180]
On their stage design, Music Mind noted Exo's use of "not only ... the stage-
lights and the lightsticks, but also [a] multitude of special effects like water,
flames, and fireworks, not to mention huge screens positioned both on the
substage and across the whole perimeter of the venue". [181] Rappler journalist
Keb Cuevas described Exo's "multi-LED screen stage fitted with holographic
Exo embellishments and choreographed laser lighting", saying "the stage
was literally on fire as pyrotechnic effects were ignited with the electronic
beat."[182] Covering a 2018 concert in Singapore, Bandwagon remarked that
after their "fourth headlining tour [in] four years ... you might [assume] their
setlist and stages would be repetitive and stale. But [that] was not the case
at all."[183]
Impact
With the release of their debut studio album in 2013, Exo became the first
South Korean artist in 12 years to sell over one million copies of an album;
[25]
the previous artist to reach this milestone was g.o.d, in 2001.[184] Following
the release of their fifth studio album, Don't Mess Up My Tempo, Exo became
the first South Korean artist who debuted in the 21st century to sell 10
million albums cumulatively.[89] In 2023, Exo became "septuple million
sellers", meaning the band has sold over one million copies apiece for seven
different albums.[185]
Exo have been described by Dazed as "the biggest boy band in the world",
[178]
and have been referred to as the "Nation's Pick" by the Korea Tourism
Organization.[187][188] They have also been referred to as the "Kings of K-pop"
by international outlets Vogue, PageOne and South Korean outlets such
as OBS.[189] Exo have gained immense popularity in South Korea and were
named by Forbes on the Korea Power Celebrity 40 list as the most powerful
celebrities in South Korea for 2015 and 2016; within the top five for 2014,
2017, and 2018; and within the top 10 for 2019.[190][191] They are considered a
prominent force in the Hallyu Wave, which refers to the rise and spread of
Korean pop culture around the world.[192][193][194] When discussing the
significance of Exo in a global context, Bustle described them as "the
ultimate K-pop sensation": "there's really nothing quite like
Exo."[192] Vulture described Exo as "leaders of a K-pop generation" when
describing the band's ability to consistently release music in the Korean and
Chinese markets while continuing to impress in the United States
with Billboard chartings and arena tours.[195] Similarly, Dazed considered
Exo's success to be that of "a continent-straddling pop juggernaut". [178] In
2016, AsiaOne said "Exo are turning into an omnipresent, unstoppable global
force," citing their worldwide popularity, critical acclaim, and large fandom
size.[196]
In April 2018, Forbes described Exo as one of the two artists worldwide
(alongside fellow K-pop band BTS) that dramatically over-perform on social
media,[197] even exceeding the reach of American artists such
as Beyonce, Justin Bieber and Taylor Swift.[197] Twitter statistics from Next Big
Sound showed that Exo recorded 14,000 times more mentions than
expected, with 24 million in total.[197] In addition, Exo ranked second on
the Billboard Social 50 Year-End Chart from 2018 through 2020.[198] Exo's
work has influenced numerous artists, including MVP,[199] Kim Dong-han,
[200]
NCT 127,[201] Wanna One,[202] Ong Seong-wu and Kang Daniel.[203]
Exo have won numerous awards both in South Korea and internationally. The
band earned their first-ever music show win in June 2013 for their single
"Wolf" on the South Korean music program Music Bank.[204] For four years,
Exo held the record for the most music show wins for a single song, with 18
for "Call Me Baby" (2015).[205] The band have won over 100 music program
awards cumulatively, becoming the second act to do so after their label-
mates Girls' Generation.[206][207] Exo have received 23 Daesang[a] awards from
various year-end award shows, including six from the Mnet Asian Music
Awards, a feat that was recorded in the 2018 Guinness World Records book.
[209]
Other ventures
Endorsements
EXO-M at Nature Republic's press conference
In late 2015, Exo officially endorsed Star Wars: The Force Awakens with the
release of a collaboration film that featured "the nine Exo members in a Star
Wars-inspired world where clubs are 'Jedi Only' and they carry lightsabers",
according to Billboard.[222] In 2016, the group became ambassadors for
American footwear company Skechers, endorsing the D'Lites 2 Sweet
Monster Collection, which became known as the "Exo's sneakers". [223][224] Also
in 2016, the group became the official faces of international clothing brand
SPAO's spring collection, which included limited-edition postcards and
posters for customers.[225]
In 2018, in the lead-up to Exo's performance at the Closing Ceremony for the
2018 Winter Olympics, the group became the faces of the Switzerland-based
snow-sports company Kessler.[226] In March 2018, Exo were announced to be
the new brand ambassadors for Major League Baseball (MLB) in Asia.
[227]
Following this announcement, Chanyeol, Kai, and Sehun attended the
grand opening of the MLB store in Times Square, Hong Kong, on March 23.
[228]
In July 2018, Exo were appointed as Korean Tourism Ambassadors for
2018 by the Korean Tourism Organization, and appeared in a series of
promotional advertisements designed to "promote Korea to the world".
[229]
Exo also maintain partnerships with, or have previously endorsed,
companies including Coca-Cola, SK Telecom, KFC, MCM, Lotte
Confectionery, Lotte World, Goobne Chicken, and Hats On.[230]
Philanthropy
The members of Exo-K became goodwill ambassadors for South Korea's Red
Cross Youth in December 2012.[231] Members of Exo were appointed as official
ambassadors for Fashion-KODE 2014, which was hosted by South
Korea's Ministry of Culture, Sports and Tourism and the Korea Active Content
Agency Fashion Festival in July 2014.[232] That same month, Samsung
announced Exo as its brand ambassadors for the 2014 Summer Youth
Olympics.[233] Since their debut, Exo members have been involved in charity,
such as volunteering for and making personal donations to organizations
including childcare centers, the Korea Childhood Leukemia Foundation,
Siheung Women's Resources Development Center, and
China's Hunan province medical services.[234][235][236][237]
Discography
Tours
Exo from Exoplanet 1 – The Lost Planet (2014) SM Town Live World Tour
Filmography
Selected filmography
Exo's Showtime
XOXO Exo
Exo 90:2014
Notes
References
3. ^ Soh, Serena (July 12, 2018). "3 facts you should know about
EXO". The Korea Herald. Archived from the original on April 25,
2022. Retrieved April 25, 2022.
14. ^ "M-Pop star Lay Zhang tells us about his music, dreams,
and starting his own company". Don't Bore Us. December 16,
2020. Archived from the original on April 16, 2022.
Retrieved April 26, 2022.
15. ^ '인생술집' 시우민 x 최강창민 x 마크, 훈남들의 으른+꿀잼 수다[종합]. March 16,
2018. Archived from the original on July 26, 2019.
Retrieved March 24, 2018.
18. ^ "Exo-K and Exo-M will Make Their Debut on April 8th
both in Korea and China!" (Press release). SM Entertainment.
April 3, 2012. Archived from the original on February 21, 2018.
Retrieved April 26, 2012.
24. ^ Cho Suyoun (May 31, 2013). "EXO to visit Super Junior's
Kiss the Radio". BNT News. Archived from the original on March
30, 2019. Retrieved August 4, 2017. For EXO, it was their first
time uniting all the members from EXO-K and EXO-M as they
have been separated in two unit group and worked separately as
well.
45. ^ 엑소, '콜 미 베이비' M/V.. 2015 상반기 가장 많이 본 K 팝 영상. Naver (in
Korean). Archived from the original on April 6, 2017.
Retrieved June 19, 2016.
51. ^ "EXO to Hold Dome Concert in Korea for First Time Ever |
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2018. Retrieved June 20, 2018.
67. ^ [엑's 이슈] "엑소 파워 시동"...잠실서 또 신기록 세울까 (in Korean). March 30,
2017. Archived from the original on November 5, 2020.
Retrieved February 26, 2018.
68. ^ [단독] 엑소, 레이 제외한 8 인조로 7 월 컴백. Naver. Archived from the
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72. ^ "EXO Goes All Out Teasing Fans With Upcoming 'Power'
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엑소, 올해 최다 앨범판매량 기록경신 [[Official position] "A whopping 1.6 million
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75. ^ Jump up to:a b "EXO Delivers Up Winter Album
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81. ^ [Oh! 재팬] 엑소, 日 첫 싱글→정규앨범도 오리콘 주간차트 1 위.."해외 최초" (in
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Retrieved February 10, 2018.
87. ^ [엑's HD] 엑소 수호-백현-카이 '기념 주화가 나왔어요' (in Korean). April 18,
2018. Archived from the original on October 28, 2020.
Retrieved April 21, 2018.
99. ^ "SM 측 "엑소 첸 결혼, 멤버들과 논의…멤버 변동 없다"(공식입장 전문)" [SM, "EXO
Chen's marriage, discussion with members...there will be no
changes in members"]. Newsen (in Korean). February 20,
2020. Archived from the original on January 20, 2021.
Retrieved October 25, 2020 – via Naver.
106. ^ Hwang You-mee (July 26, 2021). "EXO's D.O. unveils solo
debut album". The Korea Herald. Archived from the original on
July 26, 2021. Retrieved July 26, 2021.
117. ^ Shim Sun-ah (June 19, 2023). "3 EXO members to stay
with SM Entertainment, resolving contract dispute". Yonhap
News Agency. Archived from the original on July 10, 2023.
Retrieved July 10, 2023.
118. ^ Kim Eun-jung (July 10, 2023). "K-pop boy group EXO
releases 7th album 'EXIST'". Yonhap News
Agency. Archived from the original on July 10, 2023.
Retrieved July 10, 2023.
119. ^ "EXO's Kai to enlist in the military next week". NME. May
4, 2023. Archived from the original on June 12, 2023.
Retrieved July 10, 2023.
151. ^ '복면가왕' 엑소 첸, 놀라운 가창력 폭발... "엑소 아닌 목소리로 평가받고 싶었다" (in
Korean). Archived from the original on April 2, 2019.
Retrieved May 19, 2018.
167. ^ [TV 특종] 엑소 이그잭트, '몬스터'로 돌아오다 (in Korean). Archived from
the original on July 29, 2019. Retrieved May 20, 2018.
169. ^ Hwang, Hye-jin (June 18, 2015). 빅뱅 지드래곤 "엑소 샤이니와 다른점?
자작곡으로 대중 어필". newsen. Archived from the original on March 30,
2019. Retrieved March 15, 2018.
171. ^ "5 EXO Songs That Were Specially Written for EXO-
Ls". KStreetManila. April 8, 2017. Archived from the original on
July 30, 2019. Retrieved March 15, 2018.
172. ^ [V 라이브 종합] "1 억하트 돌파" 엑소, 기록은 계속된다 (in Korean). July 18,
2017. Archived from the original on July 29, 2019.
Retrieved March 15, 2018.
173. ^ "Lose Control Over Lay's New Solo Album". The Michigan
Journal. November 1, 2016. Archived from the original on
November 2, 2016. Retrieved June 4, 2018.
174. ^ "Premiere for the new album from EXO's Lay launched in
Beijing". AsiaOne. Archived from the original on June 12, 2018.
Retrieved June 4, 2018.
176. ^ "It's EXO time now". The Korea Times. August 14,
2013. Archived from the original on July 29, 2019.
Retrieved June 4, 2018.
178. ^ Jump up to:a b c "Meeting the K-Pop band who are bigger
than One Direction". Dazed. July 12, 2016. Archived from the
original on June 21, 2018. Retrieved February 13, 2018.
Jee, Won Jeong (July 16, 2017). '글로벌 픽' 엑소, 러시아월드컵·두바이 LED
쇼 수놓은 글로벌 행보. OSEN [ko] (in Korean). Archived from the
original on May 6, 2019. Retrieved May 2, 2019.
"글로벌 Pick"...엑소, 러시아 월드컵-두바이 LED 쇼 수놓았다. Sports Chosun (in
Korean). July 16, 2018. Archived from the original on May
2, 2019. Retrieved July 16, 2018.
189. ^ * Kim, Monica (July 28, 2017). "Is EXO the Most Stylish K-
Pop Band of All Time?". Vogue. Archived from the original on
April 30, 2019. Retrieved March 11, 2018.
Lim, Chae Yeon (February 23, 2015). [창간특집 IV] 2015 KOREA
POWER CELEBRITY 40 – 엑소, 한국 최고의 파워 셀러브리티 (in Korean).
Forbes (via joins). Archived from the original on October
24, 2016. Retrieved August 6, 2016.
Cho, Jin Jin (February 25, 2016). 1 위 지킨 엑소, 단숨에 정상권 오른 유아인·
혜리. Joins (in Korean). Archived from the original on June 5,
2016. Retrieved August 6, 2016.
192. ^ Jump up to:a b Ziss, Sophy. "This K-Pop Band Has Had SO
MANY Members & They're Still Going
Strong". Bustle. Archived from the original on June 12, 2018.
Retrieved June 6, 2018.
193. ^ "Will K-pop 'conquer the World' ?". diggit magazine. June
19, 2017. Archived from the original on June 12, 2018.
Retrieved June 6, 2018.
218. ^ Jeon, Aram (January 31, 2015). 엑소, 서울-부산 팬사인회 3 만여명 운집 '
일대 마비' [EXO, Seoul-Busan fan signing event, 30,000 people
gathered 'paralyzed']. Newsen (in Korean). Archived from the
original on May 22, 2022. Retrieved May 21, 2022.
222. ^ Benjamin, Jeff (October 11, 2015). "K-Pop Boy Band EXO
Collaborate With 'Star Wars' on New Single 'Lightsaber':
Watch". Billboard. Archived from the original on December 15,
2015. Retrieved June 4, 2018.
"Star Avenue > Lotte Duty Free Music Video > Movie
Sketch > EXO | LOTTE DUTY FREE". en.lottedfs.com.
Archived from the original on February 5, 2016.
Retrieved January 29, 2016.
Official website
Exo former official website Archived July 31, 2017, at the Wayback
Machine (in Korean)
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