Sharvari's Blackbook 2 2

A
PROJECT REPORT
ON
BUSINESS INTELLIGENCE ANALYTICS
A Summer Internship Project (SIP) done in
Finance and Business Analytics

Submitted in partial fulfillment of the requirement for the requirement for the award of
degree of Bachelor of Business Administration (BBA) under the Bharati Vidyapeeth
(Deemed to be University), Pune
Submitted by
Sharvari Yogesh Chavan
ROLL NO: 08 PRN: 2247100242
BATCH: 2022-2025 ACADEMIC YEAR: 2024-2025
Under the guidance of

Prof. Neel Ramesh
Bharati Vidyapeeth (Deemed to be University)
Department of Management Studies, kharghar ,

Navi Mumbai
A
PROJECT REPORT
ON
BUSINESS ANALYTICS
“Empowering decision-making with real-time analytics in Iron Ferro Castings”
A Summer Internship Project (SIP) done in

“ Finance and Business Analytics”
Submitted in partial fulfillment of the requirement for the requirement for the award of
degree of Bachelor of Business Administration (BBA) under the Bharati Vidyapeeth
(Deemed to be University), Pune
Submitted by
Sharvari Yogesh Chavan
ROLL NO: 08 PRN: 2247100242
BATCH: 2022-2025 ACADEMIC YEAR: 2024-2025
Under the guidance of

Prof. Neel Ramesh
Bharati Vidyapeeth (Deemed to be University)
Department of Management Studies, kharghar ,
Navi Mumbai
Certificate
This is to certify that Summer Internship Project (SIP) titled “ Business Intelligence Analytics from Raghu
Ferro Castings PVT LTD ” is successfully done by Mrs. Sharvari Yogesh Chavan 08, Batch 2022-2025,
Academic year 2024-2025 a student of Bharati Vidyapeeth (Deemed to be University), Department of
Management Studies, Navi Mumbai, submitted in partial fulfillment of BBA- Bachelor in Business
Administration programme affiliated to Bharati Vidyapeeth (Deemed to be University), Pune from 2nd July
2024 to 30th August 2024 at Raghu Ferro Castings PVT LTD, Sinnar.
Date : 30/09/2024
Singnature : Singnature :
Prof. Neel Ramesh Prof. Dr. Premasish Roy
(Project Guide) (Director)
(BVDU, DMS, Navi Mumbai)
COMPANY CERTIFICATE
Certificate from Organization

DECLARATION
I hereby declare that the project work entitled “ Business Analytics in Business Intelligence Analytics”
submitted to the Bharati Vidyapeeth Deemed to be University ( Pune ), is a record of an original work done
by me under the guidance of Prof. Neel Ramesh this project is submitted in partial fulfillment of the
requirements for the award of the degree of Bachelor of Business Administration.
The results embodied in this thesis have not been submitted to any other University or Institute for the award
of any degree or diploma.
Further, I also confirm that the report is only prepared for my academic requirement.
SHARVARI YOGESH CHAVAN
ACKNOWLEDGEMENT
I have pleasure in successful completion of this project titled “ Business Intelligence Analytics from
Raghu Ferro Castings PVT LTD”.
The special environment at Department of Management Studies, Bharati Vidyapeeth (Deemed to be

University), Navi Mumbai that always supports educational activities, facilitated my work on this project.
This project is my intense hard work and dedication during my training session and project work. It gives
me a great pleasure to submit this project to Bharati Vidyapeeth Institute of Management Studies. I take this
opportunity with great pleasure to present this project with “Raghu Ferro Castings PVT LTD”.
I thank Prof. Dr. Premasish Roy { Director, department of Management Studies, Bharati Vidyapeeth
( Deemed to be University ), Navi Mumbai for his encouragement extended for this study.
I am very much thankful to Prof. Neel Ramesh for this encouragement and guidance for this project work.
It would not have been possible for me to complete this work without his suggestion on every part of the
work.
I acknowledge the authors, whose work gave me insight and information related to this subject. I am
thankful to administrative staff of DMS, BVDU who directly, or indirectly, have all been helpful in one or
another way. I thank my parents who encouraged me to extend my reach with their help and support ; I have
been able to complete this work.
( Sharvari Yogesh Chavan)
Index
Chapter Number Particulars Page Number
Title Page
College Certificate
Certificate from organization
Acknowledgement
Index
Executive summary
1 1.1 Introduction to company 09
1.2 Introduction about study 09
1.3 Need/significance of 10
study
1.4 Company details 11
1.5 Process Flow 14
1.6 Introduction about the BI 16
Analytics 17
1.7 Why is BI Analytics is 18
important sector in economy.
1.8 Types of BI analytics 20
1.9 Introduction of the study 21
1.10 Need of the Project 22
1.11 Scope of the Project 22
2 2.1 Review Literature 23
3 3.1 Methodology 26
3.2 Objective of the study 27
3.3 Hypothesis 28
3.4 Scope of the study 29
3.5 Data collection 30
3.6 Sampling Plan 32
3.5 Analysis tools and 33
techniques
4 4.1 Findings & Analytics 35
4.2 Analysis & Interpretation 37
4.3 Summary of Findings & 39
Analytics.
5 5.1 Brief Summary of the 52
project
5.2 Major findings from the 53
study
5.3 Conclusion 54
5.4 Recommendation 54
5.3 Limitations of study 55
6 6.1 Bibliography 56
6.2 Copy of questionnaire 57
used
Executive Summary
Raghu Ferro Castings Private Limited (RFPL) is a Private Limited Indian Non-Government Company
incorporated in India on 01 September 1984 and has a history of 40 years, 1 months old Private
company incorporated with MCA on 1st September, 1984. Raghu Ferro Castings PVT LTD is listed in the
class on private company and classified as Non-Government Company. This company is registered at
Registrar of Companies (ROC), RoC- Mumbai with an Authorized share capital of Rs.1,00,00,000 and
paid-up capital is Rs.5,00,000.
The company has 2 directors/Key management personal RANJANA ARVIND GUNJAL,

ARVIND RAGHUNATH GUNJAL.
As per MCA records RAGHU FERRO CASTINGS PRIVATE LIMITED is involved in

activities such as Extra territorial organizations and bodies.
It helps me to explore company’s deep domain expertise with connectivity and software
innovation to empower data decisions for safe and smart operations that maximize resource efficiency.
During my internship programme with Raghu Ferro Castings PVT LTD. During my internship programme,
right from identification or need to supplier performance, Enhance customer experience by personalizing
offers, Improve customer retention through personalized content, Reduce fraud and enhance customer trust,
Project experience, Collaboration, soft skills and Understanding of BI Concepts.
Daily functions were carefully observed.
It was a great experience understanding and learning the above-mentioned things.
Chapter 1
INTRODUCTION
1.1 Introduction to Company
The general idea of the Raghu Ferro Castings PVT LTD Company mission is transformation of society
and industry toward a productive, sustainable future. Raghu Ferro Castings PVT LTD is also one of the
leading business companies in Nashik that deals with Cast Iron Dealers. It is well known for iron dealers
cast iron dealers, etc.
Raghu Ferro Castings PVT LTD in Sinnnar, Nashik is the largest player in the category of Cast Iron
Dealers in Nashik. This leading service provider is acting as a one-stop shop where customers can get
varying solutions under one roof. The products and services offered at this well-established entity cater to
people in the local area along with other parts of Nashik. This business house has established a firm
foothold with wide acceptance. The belief in customer satisfaction going hand in hand with its products
and services has made this establishment attract many customers, which forms a base and continues to rise
by the day. This business employs individuals dedicated towards their respective roles and put in a lot of
effort to achieve the common vision and larger goals of the company. This business will expand its
product lines and services and will serve a much wider client base in the future.
1.2 Present Profile
Raghu Ferro Castings Private Limited is a Private incorporated on 01 September 1984. It is classified as
Non-government company and is registered at Registrar of Companies, ROC Mumbai. Its authorized
share capital is Rs. 10,000,000 and its paid up capital is Rs. 500,000. It is inolved in EXTRA
TERRITORIAL ORGANIZATIONS AND BODIES.
As per the MCA, Ministry of Corporate Affairs records, the last Annual General Meeting of Raghu Ferro
castings Private Limited took place on N/A. Its balance sheet was last filed on 31 Mar 2023.
The directors of Raghu Ferro castings Private Limited are Ranjana Arvind Gunjal and Arvind Raghunath
Gunjal.
Raghu Ferro Castings Private Limited CIN U99999MH1984PTC033906 REGISTERED OFFICE The
Company has its registered office at PLOT NO. D-1, STICE, SINNAR, Maharashtra, India - 422112. E-
mail address is argunjal@gmail.com.
STATUS Current Status for Raghu Ferro castings Private Limited is Active.
1.3 Future Plans

In Raghu Ferro Castings PVT LTD some of the common strategies the firm may employ for growth and
sustainability include the following:
Technological Upgrade: More investments in advanced technology to manufacture products, including

investments in automating processes, consequently lowering cost while improving efficiency.
Sustainability practices: The use of recycled materials by the environmental-friendly practices might
also prove to be an adaptation towards becoming more sustainable through cleaner production ways,
taking into consideration the increasing regulatory expectations as well as expectations of customers
towards having a more sustainable nature of products.
Market Development: This is the pursuit of new markets, both at home and abroad, whereby the firms
diversify their customers and their sources of revenue.
Product Development: One whole production line can be retained for specific castings or components
which supply developing markets, renewable energies or electric vehicles for example.
Strategic Alliance: Alliances with other businesses and/or research organizations to access new
technologies and/or market opportunities.
Resource deployment to develop new worker skills: Worker training to master modern techniques of
production and technologies.
Quality: Quality control measures through improvement in the reliability of products, increasing customer
satisfaction in terms of product offerings, and thereby enhancing market share.
Customer relation: Customer contact through which existing customers are developed; studying the
communications received from them to develop the product according to market needs.
Details about the specific business, such as Raghu Ferro Castings, can be accessed by checking with
company releases or current news publications.
Company Details
Company Details
CIN U99999MH1984PTC033906
Company Name RAGHU FERROCASTINGS PRIVATE

LIMITED
Company Status Active
RoC ROC Mumbai
Registration 33906
Number
Company Category Company limited by shares
Company Sub Non-government company

Category
Class of Company Private
Date of 01 September 1984

Incorporation
Age of Company 40 years, 1 month, 1 days
Activity EXTRA TERRITORIAL ORGANIZATIONS

AND BODIES
Click here to see other companies involved in
same activity.
Number of 0
Members
Directors of RAGHU FERROCASTINGS PRIVATE LIMITED

Director Identification Number Name Designation Date of Appointment
RANJANA ARVIND GUNJAL 01 December 1995

00979846 Director
ARVIND RAGHUNATH GUNJAL 30 September 2013

06489092 Director
Quality policy
The quality policy of our company is to provide high quality castings and customer services that
meet our customer’s expectations. We are committed to continually improving our quality of our castings
and increasing Customer Satisfaction through quality management systems.
Our Esteemed Customer
 Aurangabad Electricals Ltd. (Pune)
 Aurangabad Electricals Ltd. (Aurangabad)
 Aurangabad Electricals Ltd. (Pantnagar)
 Sipra Engineers Pvt Ltd. (Nashik)
 Pavna Goyam Auto Pvt Ltd. (Aurangabad)
 Aakar Foundry Pvt Ltd. (Pune)
Our Products- Iron casting is a known procedure being done in manufacturing. This process involves
melting material and poured into a mold.
Process Flow of Iron Castings Company
Creating a process flow for an iron casting company involves several key stages, from raw material
procurement to final product delivery. Here’s a structured overview:
Iron Casting Process Flow
1.Raw Material Procurement: The process begins with sourcing high-quality raw materials,
primarily scrap iron and additives like alloying elements. Reliable suppliers are critical for maintaining
material standards.
2. Melting: The collected scrap iron is fed into a melting furnace, where it is heated to high temperatures
(around 1400°C to 1600°C). This process can utilize various furnace types, including induction furnaces
or electric arc furnaces, depending on the company’s capabilities.
3. Casting Design: Engineers design the casting based on specifications and requirements. This includes
creating detailed CAD models and patterns that dictate the shape and dimensions of the final product.
4. Mold Making: Patterns are used to create molds, typically from sand or metal. The mold-making
process involves forming the sand around the pattern and allowing it to set, resulting in a cavity that
matches the desired shape.
5. Pouring: Once the molds are prepared, the molten iron is carefully poured into them. This step
requires precision to avoid defects and ensure that the metal fills the mold uniformly.
6. Cooling: After pouring, the castings are allowed to cool and solidify, which can take several hours
depending on the size and thickness of the parts. Cooling must be controlled to prevent cracks and
ensure the integrity of the casting.
7. Mold Removal: Once cooled, the molds are broken away to reveal the cast parts. This step may
involve shaking, vibrating, or manually dismantling the molds.
8. Cleaning and Finishing: The castings often require cleaning to remove sand and residual material.
Additional processes like shot blasting, machining, or grinding may be employed to achieve the required
surface finish and dimensional accuracy.
9. Inspection and Quality Control: Each casting undergoes rigorous inspection to ensure it meets the
specified tolerances and quality standards. This may involve non-destructive testing methods like
ultrasonic or radiographic inspection.
10. Packaging and Delivery: Finally, approved castings are packaged appropriately for transportation.
The logistics team coordinates delivery to customers, ensuring timely and safe arrival of the products.
11. Post-Sales Support: After delivery, the company may provide support for installation, maintenance,
and addressing any customer feedback to enhance future production.
Introduction
1.4 Introduction about the Business Intelligence Analytics
This is the technical infrastructure that collects, stores, and analyses company data.
Business analytics is simply the technologies, practices, and tools that organizations use to analyze
business data and provide actionable insights that guide informed decision-making. Today, when business
life generates unprecedented data, turning them into meaningful information is what's the key to any
competitive edge a company may wish to obtain.
Business Intelligence Analytics refers to the manipulation of raw data with analytics and visualization
tools for support in organizational decision-making. It has various approaches in predictive modeling, data
mining, and performance metrics towards the extraction of actionable insights from crude data. BIA helps
businesses sharpen their processes, intensify customer experience, and enhance strategic initiatives by
transforming raw data into meaningful information.
BI Analytics encompasses a range of processes and technologies, including:
1. It includes gathering information from different sources, whether databases, spreadsheets or cloud
services. It might be structured data- for example, sales-or unstructured data-for example, customer
feedback.
2. Raw data processing: It is cleaning and getting the data ready in an organized and clean way to present
useful information for accuracy and consistency. This implies that only accurate work can be performed
accordingly.
3. Data analysis: Using statistics and analytics to analyze patterns, trends, and correlation in the data.
Some involve predictive analytics, data mining, and machine learning.
4. Data visualization : Presenting processed data, arranged in a format that is pleasing to see and provides
better understanding, using dashboards, charts, and graphs. Clear visualization enables stakeholders to
easily understand insights and make proper decision-making.
5. Reporting: Facilitating summary reports of findings and actionable recommendations, thereby making it
possible to monitor the business performance and the opportunity to enhance the performance
BI Analytics has several advantages. Organizations are capable of improving their operational efficiency,
searching out market trends, satisfying their customers better, and therefore profitability. Change under
hesitant conditions can be avoided with the help of data-driven insights which enables the use of the
information to make strategic decisions that lead to growth.
1.5 Why is Business Intelligence Analytics is important sector in economy.
Business analytics plays a vital role in the economy for many reasons.
1. BI will provide an organization with data-driven insights, from which leaders can make informed
decisions. Therefore, it improves strategies and operational efficiency.
2. Higher Competitiveness: With analytics, the market trends, customer preferences, and competitive
landscapes are known to a company. This moves the companies one step ahead of competitors and
changes course according to emerging conditions in the market.
3. Cost Efficiency: BI tools help in identification of inefficiencies and areas to cut the costs. This resource
optimization can, therefore, lead to handsome savings and profitability.
4. Customer Insights: Analysis through analytics about customer behaviour helps businesses tailor
products and services to meet consumer needs. Enhanced customer satisfaction and loyalty are achieved
this way.
5. Risk Management: BI helps the organization study risk trends and develop strategies to prevent them. It
is a prudent approach in the sense that it prevents the loss of finances, as well as any disturbances in
operations.
6. Market Development: Successful BI implementation can help businesses discover new markets to enter
through market expansion or product development or through strategic partnerships.
7. Measuring Performance : Organizations can monitor KPIs and measure their performance in comparison
with set goals. This will in still accountability and lead to an improvement process.
8. Data-Driven Culture: Setting a focus on BI develops a data-literate organization where it empowers

employees with data to perform daily work and, consequently, innovation.
In summary, BI analytics are integral to efficiency, competitiveness, and growth in the economy and are
therefore vital for individual businesses as well as the economy at large.
1.6 Types of Business Intelligence Analytics
. Business Intelligence (BI) analytics can be generally categorized into several buckets, all of which come
with a type of different function and insight. Here are the primary ones:
1. Descriptive Analytics
• Definition: Analyzes historical data to understand what has taken place in the past.
• Use Case: Monthly sales reports, customer demographics.
2. Diagnostic Analytics
• Definition: Examines past data to understand why certain things happened.
• Use Case: Identify why a sale volume dropped or customers churned.
3. Predictive Analytics
• Definition: Utilizes statistical models and machine learning algorithms to make forecasted outcome
predictions that can be based on historical data.
• Use Case: Sales forecasting, risk assessment.
4. Prescriptive Analytics
• Definition: Outputs recommendations for the next set of actions to take that can originate from data
analysis.
• Use Case: Inventory management decisions, marketing campaign strategies.
5. Real-Time Analytics
• Definition: Analysis that is performed on data as it's generated, providing immediate insights.
• Use Case: Monitoring website traffic, real-time fraud detection.
6. Cognitive Analytics
• Definition: Uses artificial intelligence and machine learning that takes on human thought patterns to
analyze complex data artificially.
• Use Case: Customer sentiment analysis, auto-decision.
7. Spatial Analytics
• Definition: Geographical and spatially related data helps in finding patterns and relationship.
• Use Case: Analysis by region, spot selection for new stores.
Each one of these categories of BI analytics makes important contributions to enabling organizations to
make data-driven decisions and helps them enhance the operational efficiency and gain a competitive
edge.
1.7 Introduction of the Study
In today's entirely data-driven environment, organizations are replete with islands of data; diverse sources
and generative capacities have transformed business activities. Due to such information overload, the
discipline, which now takes centre stage, is Business Intelligence (BI) analytics. Business management
can cut through this noise to turn the data into actionable insights. This report has looked at all aspects of
BI analytics with a special interest in the significance of BI analytics, methods of application, and its use
in various organizational contexts.
BI analytics encompasses the technical and financial approaches that allow for gathering, integrating,
analyzing, and presenting business data. This range of techniques and tools makes use of both backward-
looking historical information and real-time information to help organizations understand their operations,
customer behaviour, and market trends. Such capability enhance their decision-making processes,
strategize, and ensures greater operational efficiency.
Needless to say, BI analytics is extremely important; this can enable an organization to identify
opportunities, reduce the risk of certain threats, and respond to shifts in market volatility. All types of
analysis- from descriptive analytics that illuminate past performance up through predictive and
prescriptive analytics that describe the future possibilities and suggest the next actions-constitute an
understandable view of business dynamics.
This research explores the seven core types of BI analytics- namely, descriptive, diagnostic, predictive,
prescriptive, real-time, cognitive, and spatial-analytics distinctive features, methodologies, and their
applications in real-life contexts. It applies case studies and the latest trends to conceptualize how
organizations can use BI analytics effectively for competitive advantage and data-driven culture.
Summarily, research into BI analytics gives invaluable insight into how to catalyze informed decision-
making and strategic success. We, therefore, seek in this paper to make the transformative power of
business intelligence clear in all of its details and even more importantly, the principal part in tailoring the
future for organizational growth and innovation.
1.8 Need of the Project

Implementing a Business Intelligence (BI) analytics project in an iron castings company can provide
significant advantages. Here are some key aspects to consider:
1. Improved Decision-Making
 Data-Driven Insights: BI tools can analyze historical data to identify trends and patterns, enabling
management to make informed decisions regarding production, inventory, and sales strategies.
 Scenario Analysis: Conduct simulations to understand the impact of different decisions on
production efficiency, costs, and sales.
2. Operational Efficiency
 Production Monitoring: Real-time analytics can track production processes, helping to identify
bottlenecks and inefficiencies.
 Predictive Maintenance: Use predictive analytics to foresee equipment failures and schedule
maintenance, reducing downtime.
3. Cost Reduction
 Inventory Optimization: Analyze inventory levels and turnover rates to minimize excess stock and
reduce holding costs.
 Waste Reduction: Identify areas of waste in the production process, helping to streamline operations
and reduce material costs.
4. Customer Insights
 Market Analysis: Analyze customer data and market trends to tailor products and marketing
strategies, enhancing customer satisfaction and loyalty.
 Sales Performance: Evaluate sales data by region, product, and customer segment to identify growth
opportunities.
5. Quality Control
 Defect Analysis: Use data analytics to identify patterns in defects or quality issues, leading to
improved product quality and reduced rework.
 Compliance Tracking: Monitor compliance with industry standards and regulations through
automated reporting.
6. Supply Chain Management
 Supplier Performance: Assess supplier performance through analytics, allowing for better
negotiation and selection of vendors.
 Demand Forecasting: Predict customer demand more accurately, enabling better production planning
and resource allocation.
7. Strategic Planning
 Long-Term Forecasting: Use historical data and trends to inform long-term business strategies and
expansion plans.
 Competitive Analysis: Analyze competitor performance and market positioning to refine your
company’s strategy.
8. Reporting and Visualization
 Dashboards: Create interactive dashboards for real-time insights into key performance indicators
(KPIs).
 Automated Reporting: Streamline reporting processes, reducing the time spent on manual data
compilation and allowing for more frequent updates.
Project Steps
1.Define Objectives: Set clear objectives of the BI project in relation to business needs.
2.Data Analysis: Analyze existing sources of data, namely ERP systems, production databases, sales
records.
3.Tools Selection: Choose tools adequate for budget and technical requirements, including Tableau, Power
BI, etc.
4.Implementation : Design and implement the BI solution, integrating it with other systems.
5.Training Staff are trained on proper use of the BI tools.
6. Monitoring and optimization: Checking the performance of the BI system and making adjustments as
necessary.
1.9 Scope of the Project
It may have all such scope to make the decision even better, save cost through efficient operation, and
gain market competitiveness through the complete analytics solution of Business Intelligence for any
company trading in iron castings. The essential important ones to be addressed along with data analysis
would be the method of production optimization, quality control improvement through monitoring defect
rates, and predictive analytics use for the management of inventory and demand forecasting. It will source
the internal resources, which are the ERP system and production logs with reports from the market in
partnership with customer's feedback. The initiative will thus engage the BI platforms, Power BI and
Tableau, to offer live interactive dashboards to the stakeholders, combining and automating reports from
the platform for dynamic insights across management, production, and assurance teams; sales and
marketing departments; and IT integration into the system. The engagement will go through several
phases, such as data assessment, choices, and implementation of the tools; then, user adoption training and
ongoing monitoring with optimization. In short words, the project will be oriented toward providing data-
driven insights into the concretization of more operational efficiency, lower costs, better product quality,
and responsiveness to marketplace demands.
Chapter 2
2.1 LITERATURE REVIEW

A literature review is the comprehensive critical evaluation of work, theories, and publications that exist
on a given subject or research question. It is very much a summary of the body of knowledge in a given
field by pointing out key findings, methodologies, and current disputes surrounding the topic. It also
provides a critical analysis of what earlier studies have undertaken, their strength and weaknesses, and
what has been found to be lacking and requiring further work. Contextualizing current work within the
larger academic discourse, a literature review illustrates the way in which new studies follow the thought
train or provide opposition to previous work. Ultimately it is a valuable source for gaining insight into
existing knowledge and for providing a foundational framework for justifying new research endeavors.
This Research Studies are listed below :-
Research studies on business intelligence (BI) analytics usually relate to discussing how data-driven
decision-making processes and analytical tools help organizations improve performance in different
industries. Here is what such studies often include:
1. Definition of Business Intelligence Analytics :-

Business Intelligence: That refers to technologies, processes, and tools used for data analysis in the
presentation of actionable information aimed at helping the executive, managers, and other corporate end-
users make informed business decisions.
Analytics: This is the broad spectrum of techniques and methodologies when one analyses data. Under
analytics, there are four types which include descriptive, diagnostic, predictive, and prescriptive analytics.
2. Areas of Research :-
Impact on Decision Making: Researchers are interested to study the effect of BI tools on decision processes
and outcomes within organizations.
Performance Improvement: This research has usually centered around how BI analytics is interlinked with
organizational performance metrics such as efficiency, productivity, and profitability.
Implementation Problems: Many studies discuss issues that an organization might face in the
implementation of BI systems using technical, cultural, and resource-related issues.
User Adoption: Research could be related to factors that affect user adoption, user satisfaction, or rather
dissatisfaction with BI tools, focusing on issues like usability, training, and support.
Data Quality and Governance: Most of the studies cite the relevance of data quality, governance, and
management practices for effective BI analytics.
1. Martin Miskuf ( 2015 )
Business intelligence solutions can be used for reporting and analyzing manufacturing data.
Application of business intelligence solutions on manufacturing data.
Martin Miskuf, I. Zolotova
International Symposium on Applied Machine Intelligence and Informatics
2015
10 citations
Semantic Scholar
DOI
Abstracted summary
A business intelligence solution can carry out reporting and analysis on manufacturing data.
Almost all large companies use different packages of software from the so-called business intelligence
(BI) category. These allow creating various reports and analyses. BI idea was primarily used for business
data, but now many companies like Wonderware, Rockwell are offering solutions for manufacturing data,
so new form of intelligence was formed. It is called Manufacturing intelligence or Enterprise intelligence.
This paper discusses the idea that standard Business Intelligence solutions can be used for simple
reporting of manufacturing data that meets broad ranges of user needs. We applied data from the largest
private employer in Slovakia, U.S. Steel in Kosice and BI solutions named Cognos from IBM and second
from Oracle. Results were presented to management focused on new IT solutions.
2. Ernie Mazuin Binti Mohd Yusof (2013)

Business intelligence can improve decision-making in manufacturing organizations by extracting
valuable information from operational data.
The Study on the Application of Business Intelligence in Manufacturing: A Review

Ernie Mazuin Binti Mohd Yusof, Ahmad Rizal Mohd Yusof
International Journal of Business Intelligence Research
2013
27 citations
Semantic Scholar
DOI
Abstracted summary
A manufacturing based organization performs operations in an environment where there is a need for
speed and efficiency of fast decision making. That is so as to meet the output with compliance by
customers. There are manufacturing systems that collect the operational data, and the data turns out in a
high volume due to the state of the art of the abundant manufacturing operational data.
Having lots of data without the tool to analyze and extracting valuable information from it increased the
time spent by employees focusing on the data itself. Eventually, it delays decision-making processes,
causing products delivery to customers. To fill the gap, we will review the implementation of Business
Intelligence (BI), with an aim of executing the right action at the right time or, in other words, improving
the decision-making process of an organization.
3. Bella Selene Xia ( 2014 )
This paper explores the role of business intelligence and data analysis in improving quality and
efficiency in a consulting company, but does not specifically address iron castings.
Review of business intelligence through data analysis

Belle Selene Xia, Peng Gong
2014
69 citations
Semantic Scholar
DOI
Abstracted summary
The purpose of this paper is the role of business intelligence within a consulting company, and the authors
propose analysis of quality through data analysis and efficiency with various business contexts. The best
processes and tools in data mining are also searched. Management perspectives of data analysis from
Florilla Consulting Company are collected using an inductive research approach. Based on a large sample
of quality data, the technologies of BI have been done with cost-and-benefit analysis to determine whether
or not they represent some strategic necessity for Florilla Consulting Company., –Findings categorize the
best processes and tools of data analysis under different business scenarios. The authors also give
recommendations to a revised process and tools proposed for Florilla Consulting Company that future
research could further test., - The knowledge brought in this paper brings real value to any consulting firm
that wants to take advantage of all the opportunities created by the BI technologies. Quality management
assumes a new dimension when technology is integrated into business, - This research has challenged the
way quality is managed at Florilla Consulting Company. The aim of this paper is to reveal the connection
of BI to quality management by bridging theory with practice through an empirical investigation of a
consultancy company.
Chapter 3
METHODOLOGY
3.1 Research Methodology
Methodology in research refers to the systematic framework and processes guiding the doing of research
in a rigorous and valid manner. Research methodology, in fact, encompasses the entire overall research
design, together with the choice of a specific kind of research-research type-being either qualitative,
quantitative, or mixed methods-and identification of the population in focus with sampling techniques
employed for data gathering.
Another choice is the description of methods of data collection, which may include, for example, surveys
or interviews and the strategy for analyzing the data as either qualitative or quantitative. The Ethical
consideration constitutes another phase of methodology that details how participants' confidentiality
would be ensured and obtaining an informed consent from the participants. Thus, research methodology
helps in defining each of these components clearly and then provides a structured way to investigate a
particular research question, which eventually adds up in making study findings credible and reliable.
Research methodology simply refers to the practical “how” of a research study. More specifically, it’s
about how a researcher systematically designs a study to ensure valid and reliable results that address
the research aims, objectives and research questions. Specifically, how the researcher went about deciding:
 What type of data to collect (e.g., qualitative or quantitative data)
 Who to collect it from (i.e., the sampling strategy)
 How to collect it (i.e., the data collection method)
 How to analyse it (i.e., the data analysis methods)
Research methodology is a science of solving the research problem in a methodical way. It may be termed
as a science of studying how research is conducted scientifically. Here we study the different steps, which
are generally followed by any researcher while studying his research problem along with the rationality
behind them.
3.2 About the study
To analyse the different strategies used by Business Intelligence Analytics with the study on Business
Intelligence (BI) analytics in an iron castings company focuses on the transformative impact of data-driven
decision-making within the manufacturing sector.
As the iron castings industry faces increasing competition and the demand for high-quality products, the
implementation of BI analytics has become essential for improving operational efficiency and enhancing
product quality.
3.3 Research Design
Research design is the strategic framework that outlines how a research study is going to be carried out,
incorporating the general structure, methodology, and specific procedures that would follow. Such a
framework provides a blueprint of the research process, explaining what kind of study is to be undertaken-
between qualitative, quantitative, and mixed methods-and defining the population to be targeted, sampling
strategies, and techniques for collecting data. A well-designed research design should also consider plans
on data analysis, ethical issues, and limitations of the study. A good research design will bring clarity in
research, ensuring that findings are valid, reliable, and relevant to the research problem, hence
systematically leading to an investigation of the topic.
3.4 Objectives of the Study
Business intelligence (BI) analytics can significantly enhance the operations and decision-making
processes of an iron castings company. Here are some key objectives for implementing BI analytics in this
context:
Operational Efficiency: Identify bottlenecks in production processes to optimize workflows and reduce
downtime, leading to improved efficiency and reduced costs.
Quality Control: Analyze defect rates and quality metrics to enhance product quality, reduce scrap rates,
and minimize rework costs.
Supply Chain Optimization: Monitor supplier performance and inventory levels to streamline
procurement processes, reduce lead times, and manage stock more effectively.
Market Analysis: Evaluate market trends and customer preferences to inform product development,
pricing strategies, and marketing efforts.
Financial Performance: Analyze sales data, profitability, and cost structures to drive better financial
decision-making and resource allocation.
Customer Insights: Gather and analyze customer feedback and purchasing patterns to improve customer
satisfaction and tailor offerings to specific needs.
Predictive Maintenance: Utilize data analytics to predict equipment failures and schedule maintenance
proactively, reducing downtime and repair costs.
Competitive Analysis: Monitor competitors’ activities and market positioning to identify opportunities
and threats, allowing for more informed strategic planning.
Regulatory Compliance: Track compliance with industry standards and regulations, ensuring that
processes align with safety and environmental requirements.
Employee Performance: Assess workforce productivity and performance metrics to identify training
needs and optimize staff allocation.
Sales Forecasting: Utilize historical sales data to predict future demand, enabling better production
planning and inventory management.
Cost Management: Analyze costs associated with materials, labor, and overhead to identify areas for
cost reduction and improve overall profitability.
By focusing on these objectives, an iron castings company can leverage BI analytics to drive informed
decision-making and enhance overall business performance.
3.5. Hypothesis ( Business Intelligence Analytics)
Here are some working hypotheses on BI analytics related to an iron castings company for your college
black book project:
Hypothesis 1: BI analytics will dramatically reduce the company's production downtime and streamline
processes by highlighting bottlenecks in its manufacturing line.
Hypothesis 2: The use of BI tools to monitor the production process quality control will lead to reduction
in defect rates in the castings, customers' satisfaction and associated reworks costs
Hypothesis 3: BI analytics in supply chain data analysis would improve supplier performance and lead to
improved inventory management system with a reduction in carrying cost.
Hypothesis 4: BI will enable the company to better align its offerings with the needs of the customer, thus
increasing sales and market shares.
Hypothesis 5: Predictive analytics would enable the company to predict equipment failures well enough
in order to schedule, or even perform maintenance accordingly, and thus reduce unexpected downtime,
coupled with the costs of repair.
Hypothesis 6: The introduction of a customer feedback analysis system utilizing BI will facilitate an
improvement in the retention rate of customers by providing more personalized services and products.
Hypothesis 7: With the help of BI financial performance metrics will show inefficiencies in cost
management, hence strategic cuts will be made into unrestrained expenses.
Hypothesis 8: Using analytics for employee performance, it will be noticed that there exist correlations
between training programs and productivity, that is, productivity at a workplace increases with targeted
trainings.
Hypothesis 9: BI to enhance the sales forecasting will ensure that the production plan will be accurate, as
the given production capacity will be more aligned with the corresponding market demand.
Hypothesis 10: Competitor analysis done through BI will enable the company to create an effective
marketing strategy for bettering the brand position and customer acquisition.
These hypotheses can thus form the basis of your project as you seek to explore how BI analytics could
impact the everyday activities and overall performance of an iron castings firm.
3.6 Scope of the Project
Scope of your project on Business Intelligence (BI) analytics in an iron castings company can be
structured as below:
1. Introduction :- Overview of Business Intelligence: Define BI and its importance in manufacturing
industries, particularly in iron castings.
Industry Context: Brief description about the iron castings industry, including the key challenges and
opportunities.
2. Objectives of the Project :- Examine ways in which BI analytics can enhance operational efficiency
and better quality of products and decision-making practices within the company.
Areas for Improvement that could be quantified through BI.
3. Research Methodology
Data Collection: Identify how data shall be collected relevant to the issue on hand and include data such as
production data, quality metrics, customer feedback, and financial reports.
Tools and Technologies: Discuss the involvement of BI tools and software such as Tableau, Power BI,
SQL
Analysis Techniques: Discuss applicable analytical methods, for example, descriptive analytics and
predictive analytics.
4. Main Areas of Emphasis

Production Analytics- Reviewing production data in terms of waste, so inefficiency and bottleneck can be
found.
Quality Management: Review quality control data by analysing defects rates and strategies for
improvement.
Supply Chain Optimization: Explore supplier performance and inventory management using BI.
Customer Insights: Collect customer data to gain insight to improve customer satisfaction and retention.
Financial Performance: Review financial metrics to know the areas for cost savings and profitability
analysis.
5. Expected Outcome :-
The potential improvements would be in production efficiency and in quality control as a whole. Suggest
some common, viable ways of the implementation of BI analytics in the company. Provide a plan for
continuous BI activities and data-driven decision-making.
6. Limitations :-
Outline possible limitations of the research, such as inadequacies of the data set, overly complicated
process of the implementations, or organizational resistance.
7. Conclusion :-
Conclude on the gist of BI analytics for the iron castings industry and probable business performance
impact.
8. References :-
Literature, Case Studies, and Resources on BI and the Iron Castings Industry: Scope of this scope can,
therefore, enable a structured framework for the project to be produced, thereby addressing the critical
aspects of business intelligence analytics in the context of an iron castings company.
3.7 Data collection methods and instruments
This paper describes various methods and techniques to gather information and for research purposes. As
previously stated, data collection methods may be just a survey that is reported by oneself; in other
experiments, data collection methods could be really complex and highly significant in quantitative or
qualitative experiments. The most common method of data collection includes surveys, interviews,
observations, focus groups, and forms.
Here is a summarized outline of data collection procedures and tools put together in close collaboration
with your black book business intelligence analytics project in iron casting companies.
Data Collection methods for Business Intelligence Analytics
Data Collection Methods for BI Analytics Specifically in an Iron Castings Company Some of the
fundamental methods of data collection include:
1. Surveys
Purpose: Collect quantitative feedback from the employees, managers, and customers
Implementation : Structured questionnaires to assess the level of satisfaction with BI tools, identify
challenges, and obtain suggestions for improvements.
2. Interviews
Purpose: Qualitative insights from key stakeholders.
Implementation: Interview production managers, quality control members, and IT staff one-on-one or in
small groups to understand their experiences with BI systems.
3. Observations
Purpose: To observe how data is being used and process on the fly.
Implementation: Spend time on the floor of operations observing how data is gathered, analyzed, and
utilized and where opportunities for improvement and areas of inefficiency are.
4. Focus Groups
Purpose: To capture various perspectives from multiple departments.
Implementation: Involves people in the production, sales, and finance team to discuss how the BI tools
have helped them so far.
5. Document Review
Purpose: Observe the data as it exists and reports in place.
Implementation: Analysis of the production reports, quality metrics, and financial documents to
understand the extent of current performance as well as how BI analytics can be used effectively.
6. BI Tool-Based Data Analytics

Objective: To get insights directly from existing BI systems.
Implementation: Analyze historical data in production rates, quality control, and sales using BI software to
identify trends and enable informed decision-making.
7. Feedback Mechanisms
Objective: Inbuilt provision for continuous feedback from the employees.
Implementation: Suggestion boxes or digital feedback forms must be instituted for collection of employee
views on BI systems on periodic basis.
Conclusion
All these data collection methods will consequently help the role of BI analytics in the iron castings
company be understood and yield more profound information for better decisions and operations. Each of
them holds priceless information for future enhancements and strategies.
Data Collection Instruments
Surveys and questionnaires are structured data-gathering tools that tend to collect quantitative data from
employees and customers in regard to their perception of BI tools and processes within an iron castings
company. They can be easily circulated through electronic platforms such as Google Forms or
SurveyMonkey. Interview guides might lead one to conduct one-on-one or group interviews. This
approach ensures in-depth discussions with key stakeholders and ensures every topic is covered. Site visits
observation checklists can be used to systematically note the real-time usage of data and production
processes so as to pin-point inefficiencies. For instance, extracting insights from history data on
production and quality is very critical in the utilization of any data analytics tool, say Microsoft Power BI
or Tableau. Reviewing templates in the analysis of existing reports standardized the process so that one
may analyze current effectiveness in business intelligence. Simple feedback forms enable organizations to
obtain continuous and ongoing feedback from employees on the BI systems, while recording devices, such
as a smartphone or digital voice recorder, prove useful for capturing interview discussions and focus
group discussions accurately and doing qualitative analyses. Combining them altogether, these
instruments help in a more comprehensive data gathering that may promote further effective decision-
making and better operational performances.
3.8 Sampling Plan
Designing a sampling plan for BI analytics in an iron castings company indicates how you will draw
participants or data points that are representative of the analysis that you want to present. Here is how you
can do that.
1. Identify your population of interest. This could be the following:

Employees: production staff, quality control, management, IT, etc.
Customers: clients who buy their iron castings.
Suppliers: vendors who supply them with materials.
2. Select a Sampling Method
Probability Sampling: All members of a population have known chances of being selected.
Simple Random Sampling: Subjects randomly drawn from the sampling universe. This is possible by
using random number generators.
Stratified Sampling: The population is stratified into sections-strata according to some belief
characteristic, such as department or job, and then random samples are drawn from each stratum to be
representative.
Non-Probability Sampling: The chance of selection by the members is not known.
Purposeful Sampling: Participants are selected for participating in the research based on predetermined
criteria, like experience with BI tools or involvement in decisions that require data-based reasoning.
Convenience Sampling: Accessible participants can be those willing to participate. This includes the
inclusion of employee participants for the simple reason that they are accessible.
3. Sample Size Estimation

Determine the appropriate sample size by using statistics procedures and criteria. This under an
assumption that one should consider such factors as;
Desired confidence level, say 95%
Margin of error, say ±5%
Population if population size is known.
4. Data Collection Tools

Identify suitable data collection tools, as discussed above including tools such as questionnaires,
interviews, and observation checklists.
5. Sampling Implementation
Describe how the sampling will be carried out in the process, which involves:
How to approach and contact the respondents to participate in the sampling.
How long it will take before the data is collected.
Any consent that will be required, or any ethical considerations about the study.
6. Analysis Plan
State how the data collected will be analyzed to provide insights into any needs for BI to be implemented
by the firm concerning the iron castings.
Conclusion
The sampling plan is such that your data collection for BI analytics will be systematic and representative,
hence more reliable with insights and recommendations on how to improve operations and decision-
making in the company that manufactures iron castings.
3.9 Analysis tools and techniques
Statistical Tools And Analytical Tool Helps To Collect The Sample Data To Identify Patterns .
These Insights Helps For The Predictions . That Can Be Helpful While Taking Decisions. The
main statistical tool use for the collection of data for this report are;
• CHARTS
• TABLES
• PRESENTATIONS
Here are some business intelligence (BI) analytics tools and techniques applicable in an iron castings
company:
Tools for Analysis
1. Microsoft Power BI
An extremely powerful data visualization software that allows the user to make interactive dashboards and
reports.
Usage-applies when showing production metrics, quality control data, and financial performance.
2. Tableau
Data visualization application that supports innumerable graphical representations of the data
Usage: Suitable for analysis on large data sets and to disseminate knowledge across different levels of the
organization.
3. Excel
Description: It is a multi-purpose spread sheet utility providing wide-scale tools for data analysis.
Usage: Suitable for any kind of simple data analytics, creating pivot tables and executing what-if
scenarios.
4. SQL (Structured Query Language)

Description: A programming language dealing with management and querying relational databases.
Usage: Required to extract data from company databases and manipulate the same to support BI analytics.
Description: A self-service business intelligence tool providing data visualization and analytical ability.
Usage: Interactively supports dashboards and enables the ability to explore data on oneself.
5. R and Python
Description: These are the programming languages that are often used in the statistical analysis of data as
well as manipulation of the same.
Usage: Ideal to be used in advanced analytics, predictive modeling, and cleaning of data.
Analysis Techniques
1. Descriptive Analytics
Description: It summarizes history to understand past performance.
Usage: It has to be used to track production output, quality metrics, and financial trends over time.
2. Predictive Analytics
Description: It makes use of historical data combined with statistical algorithms to show a prediction
about the future outcome.
Usage: It can be used in machines failing, demand forecasting, or even desired inventory.
3. Diagnostic Analytics
Description: It looks at the data and provides insight about causes behind past performance or outcomes.
Usage: It will help in determining root causes of the quality problems or production delays.
4. Prescriptive Analytics
Description: Provides insights through statistical analysis.
Usage: It would help the company refine the schedules of production, inventories, and resources.
5. Data Mining
Description: The process of discovering patterns or relationships from large sets of data.
Usage: It may throw up information on customer preference, production efficiency, and defect rate.
6. Benchmarking
Description: Comparing operational performance metrics against the best in the industry or peers.
Usage: Find out the degree of efficiency of the company operation to know where it stands and what
improvements are required..
Chapter 4
FINDINGS AND ANALYSIS
4.1 Findings
In business intelligence analytics, "findings" are those insights and conclusions developed from the
systematic analysis of data. Findings are very important to organizations because they transform raw data
into actionable information that may form the bed of strategic decision-making processes and should,
therefore, be taken into consideration.
Businesses find areas for improvement and gaps for growth by spotting trends, patterns, and anomalies.
Overall, general findings would encompass assessments of metrics involved in the research and
comparisons to benchmarks or historical data, in which case organizations can accurately measure their
performance. Predictive insights from BI analytics might also be used to anticipate future trends of
behaviour, hence making the overall quality of planning and strategy-building within the organization
better. Finally, BI analytics findings act as a basis for effective decision-making by the businesses so that
the businesses can make changes in their operations to achieve maximum competitiveness in their
particular markets.
Some of the significant findings included in BI analytics are:
Data interpretation: Raw data converted into usable and actionable insight.
Trend and Pattern: Consistency over time-for example, consistent growth in sales, customer behaviour, or
change in the market.
Performance Metric: Commenting on performance based on KPIs of the business.
Comparative Analysis: Used for benchmarking, historical performance, or competitor performance.
Predictive Insights: Prediction of future outcomes or behaviours that may aid strategic planning by using
data.
Generally, the findings should serve as the basis for strategic decisions that would orient businesses
toward optimization of their operations so as to develop competitiveness.
Findings ( Business Intelligence Analytics ) in Iron Castings Company
Internship work at an iron castings company can be in business intelligence work. Here are the major
areas that you would use to cover:-
Data Collection:- You will get the data from various sources within the company, which can include
production schedules, levels of inventory, sales figures, and customer feedback.
Data Cleaning and Preparation:- Collected data needs processing and cleaning to make it error-free. So,
it makes it consistent and ready for an analysis.
Analysis and Reporting:- This tool of BI will come up with an analytical result from the data and thus
identifies the trends in production efficiency, sales performance, and customer demands. It can develop
accordingly visual reports and dashboards.
Performance Metrics:- Monitoring and analyzing key performance indicators of concern to an iron
castings sector such as this - yield of productions, scrap rates, order fulfillment times.
Market Analysis:- Research undertaken in the markets on trends, the performance of competitors,
opinions of customers to make strategic decisions.
Recommendations:- Recommendations based on results acquired in the related fields such as, for
example, higher operational efficiency, reduced costs, or increased customer satisfaction.
Documentation:- Such processes, findings, and recommendations should be well-documented so that it

may contribute to the overall knowledge of the company and thus help later in decision-making.
This study will be very valuable not only to the company but will also raise your awareness about how BI
can foster improvement in manufacturing and production settings.
Analysis
4.2 Company Overview Analysis Report
1. Company Overview
Company name -Raghu Ferro Castings Company PVT LTD located at [PLOT NO. D-1, STICE, SINNAR,
Maharashtra, India - 422112 ], dealing in Cast Iron Dealers. The company is clear regarding its follow-up
of certain [Quality Assurance, Customer Satisfaction, Operational Efficiency, Innovation and Technology
Adoption, Market Expansion, Market Expansion, Market Expansion, Employee Development] due to
which the company became the effective market leader. Innovation and quality emphasis over the years
have enabled us to build an excellence reputation for our customers and stakeholders in the industry.
2. Quality Policy
Quality policy of Raghu Ferro Castings Company stating the quality of products and services: continually
better than or at least meeting the level of quality expected by our customers. The quality control is strictly
followed in our operations to test and inspect each product rigorously. Commitment toward continuous
improvement: such an approach will drive us to update our processes, improve efficiency, and adopt
sustainability practices. Quality is not only an objective but an integral part of corporate culture at Raghu
Ferro Castings Company.
3. Our Valued Customers
Our valued customers include diversified mixes of Pune, Aurangabad, Pantnagar, and Nashik]. Our
customer portfolio varies between small businesses and large corporations; all of whom trust us for the
quality of our products and extraordinary service we give them. We believe that long-term partnerships
are established by listening to the special needs of customers and offering customized solutions for their
benefit.
4. Our Products
Raghu Ferro Castings Company has a whole line-up of products designed to answer the complicated
demands of our customers.
Product Gray Cast Iron Castings Grades
Continuous research and development drive our innovation-obsessed approach, helping us to add ever
more depth and richness to our products in line with the most demanding industry standards and the
greatest expectations of our customers.
5. Strategic Items/Beliefs
Among the strategic beliefs that characterize our strategic framework include the following:
Customer-centric approach: we place customers at the centre of all that we do and let our products and
services adjust to what our customers need.
Innovation and agility: we embrace culture in an ever-changing business environment to remain at the
top.
Sustainability: Sustainability practices with minimal damage to the environment are what we always
target in order to have improvement on wellness in communities.
Mutual respect and trust: Strong, respectful relationships with our employees, suppliers, and customers
are essential to our continued success.
6. Facilities
Our state-of-the-art facilities use the latest technology and equipment guaranteeing efficiency in
production while ensuring quality output. Located in Sinnar, our manufacturing facility encompasses a
factory of Iron Castings Company and variety of technology/ machinery. This infrastructure further
commits us towards quality and innovation.
7. Capability
Advanced Manufacturing: New methods and technologies achieving precision and efficiency.
Involvement of R&D that drive innovation and product development.
Quality Assurance: Highly stringent quality control measures for delivering excellence in products.
Logistics and Supply Chain Management: Planning of logistics systems to ensure on-time delivery and
manage inventory.
4.3 Analysis and Interpretation
Q. 1 How familiar are you with the concept of business analytics?

RESPONSES Very familiar Somewhat Not very familiar Not familiar at all
familiar
Number of
Respondents 13 9 5 1
Total Percentage
% 46.4% 32.1% 17.9% 3.6%
INTERPRETATION :
I am fully aware that there is a concept referred to as business analytics; that is, the use of systematic
analytics of data with statistical methods to develop insight into a firm's business in the hope of driving
out effective decisions. Business analytics assumes several forms. There is the descriptive analytic
summarizing historical data; the diagnostic analytic aimed at scrutinizing data to find causes for given
trends; the predictive analytic basing the forecasting of future outcomes on historical data; and
prescriptive analytics, which comes up with optimal solutions. With these analytics techniques, an
organization can understand the patterns, improve operations efficiencies, make better customer
experiences, and eventually leads them toward strategic growth. Business analytics has really become
much important in this data-driven world, through which business organizations are making better
decisions and gaining competitive advantage in their chosen markets.
Q. 2 How do you prefer to receive analytics reports?

RESPONSES Email Interactive Printed reports In-person
dashboards presentations
Number of
Total Percentage
% 67.9% 25% - 7.1%
INTERPRETATION :
I like to ensure that analytics reports are quite clear and visually involving and make them easier to
understand quickly; reports should support the offering of interactive dashboards that allow me to
dynamically explore data, drill down to the specific metrics, and trends when needed. Infographics, charts,
and graphs can present insights and make complex data a much easier thing to access. I would like to have
concise summary or executive overviews distilling down to the most important findings and actionable
recommendations so that I could get a feel for what the implications were without having to sift through
copious details. Updating at regular intervals, like monthly or quarterly updates, with some time to discuss
or ask questions for further analysis of trends over time would really help.
Q .3 What challenges do you face when using business analytics?

RESPONSES Lack of data Complexity Insufficient None of
availability of tools training the above
Number of
Total Percentage
% 21.4% 25% 35.7% 17.9%
INTERPRETATION :
There are several issues in the application of business analytics that may defeat effective analysis and
decision-making: The biggest challenge related to data quality leads to misleading perceptions and poor
business decisions when imprecise, inconsistent, or incomplete datasets are available. The biggest
challenge is integration of data coming from multiple sources since the format and structure may vary
across sources and would complicate analysis. Lack of analytical skill also comes as an issue because not
everyone in the team may have the right knowledge to make sense of data for complex analysis or proper
leveraging of the power of advanced analytics. The second part involves a hard task of convincing
stakeholders that insights derived are adequate and well understood by analytics. Reports from analytics
might be too technical for the reader or will simply lack some good visualization of detail. Finally, the
speed of change in data technology and analytics methodologies requires constant learning and adjustment
that can be an expensive exercise in an endeavour that may finally hobble an organization's capability to
stay ahead. Overcoming these factors is essential to maximize value realized from business analytics.
Q.4 What type of data do you think is most important for improving production efficiency?
RESPONSES Machine Employee Quality control Inventory levels
Performance data Productivity data data
Number of
Total Percentage
% 21.4% 35.7% 35.7% 7.1%
INTERPRETATION :
In fact, inputting data from different types actually maximizes the production efficiency. More critically,
live operation data contains the metric of machine performance, cycle times to produce, and downtime
incidents-on-hand data. Such data gives the most direct insight into the production process and may point
out bottlenecks and inefficiencies that can act upon fast. In the longer time horizon, history on production
data is also important to see a pattern that may provide for a more accurate forecast and hence plan for
capacity. The quality control data is also important because it points out defects and changes that may
reflect a need for efficiency; learning those factors can automatically point to improvement of the process
with less wastes. An inventory level with the kind of data required from the supply chain supports also the
determination of whether materials are there at the right time, thus preventing production delay. Finally,
employee performance data could help determine workforce efficiency and identify training needs or
procedure changes to achieve increased effectiveness as a whole. Using all this together and analyzing
them, the organizations benefit in decision-making as regards optimization of their processes to find a
fruitful way for actual production.
Q.5 How do you primarily access BI reports?

RESPONSES Desktop computer Mobile device Printed reports I do not access BI
reports
Number of
Total Percentage
% 32.1% 39.3% 17.9% 10.7%
INTERPRETATION :
I have access mainly to a central dashboard or business intelligence platform that collects data from
multiple sources in one place, presented in a way that is easily accessible. Often in the form of a portal,
this comes with interactive visualizations in which I can drill down into the data, giving me dynamic
options to find the underlying information and view it according to specific criteria, such as time frames,
product categories, or geographic regions. Mobile accessibility is also quite an important requirement as I
can view reports on-the-go; whether I am in the office or traveling, I can ensure that I'm updated about
things happening around. Also, I will appreciate if scheduled reports are sent to my email account along
with a summary of the key metrics and insights on a regular basis. Many times, generating ad-hoc reports
as needed is really important because that would have allowed me the ability to drill down into those areas
of interest or specifically the urgent questions being asked. After all, a mix of interactive dashboards,
mobile access, and scheduled reports gets me closer to really being able to apply BI for smarter decision-
making.
Q.6 Which data Visualization type do you prefer for analyzing production data?
RESPONSES Bars charts Line graphs Pie charts Tables
Number of
Total Percentage
% 46.4% 42.9% 35.7% 25%
INTERPRETATION :
Clear graphical representations such as bar charts and line graphs are much more useful to an analyst's eye
because it is easily applied for drawing trends and comparisons-which is the exact form of analysis I need
to draw from the data on production. With this, it makes good comparison between categories like
productions across various shifts or machines that one can easily see where exactly the differences come
in. The strength lies in using a line graph because value changes over time and will prove quite easy to
observe some important metrics like production rates or incident downtimes over days, weeks, and
months. Additionally, I also find a pie chart useful in the composition of production metrics, although less
frequently used, such as proportion of total defects by type. Combining such visualizations into
dashboards allows one to see everything at a glance for more factual understanding of production
efficiency and makes better decisions. A combination of such visualization types in general may give a
way to communicate complex data in an accessible manner where insight comes quickly to be acted upon.
Q.7 What is your primary goal when using BI tools?

RESPONSES Improving Enhancing product Increasing sales Monitoring
production quality and revenue financial
efficiency performance
Number of
Total Percentage
% 46.4% 32.1% 17.9% 3.6%
INTERPRETATION :
My goal would be to harvest actionable insights that will help to generate decision-making with relevant
know-how for the operating improvement. Therefore, I would use the tools making them convert raw data
into meaningful information to identify trends or point out areas of inefficiency and opportunities for
improvement within an organization. I will, therefore, monitor performance indicators specific to the
strategic objectives of the company in real time, thus giving room for data-driven adjustments.
Additionally, I must enhance the strength of data-driven culture with the team so that they are motivated
toward collaboration and sharing knowledge anchored on BI analysis. Empowering all stakeholders
throughout the organization to make better decisions and, hence, better results-whether these are in
production processes, customer engagement, or business strategy-can no longer simply be a matter of data
analysis.
Q.8 Which BI feature do you find most useful?

RESPONSES Data Visualization Real-time Predictive Data integration
reporting analytics
Number of
Total Percentage
% 42.9% 28.6% 17.9% 10.7%
INTERPRETATION :
My goal would be to harvest actionable insights that will help to generate decision-making with relevant
know-how for the operating improvement. Therefore, I would use the tools making them convert raw data
into meaningful information to identify trends or point out areas of inefficiency and opportunities for
improvement within an organization. I will, therefore, monitor performance indicators specific to the
strategic objectives of the company in real time, thus giving room for data-driven adjustments.
Additionally, I must enhance the strength of data-driven culture with the team so that they are motivated
toward collaboration and sharing knowledge anchored on BI analysis. Empowering all stakeholders
throughout the organization to make better decisions and, hence, better results-whether these are in
production processes, customer engagement, or business strategy-can no longer simply be a matter of data
analysis.
Q . 9 Which data source do you rely on the most for your analysis?
RESPONSES Production data Sales data Quality control Financial data
data
Number of
Respondents 9 9 6 4
Total Percentage
% 32.1% 32.1% 21.4% 14.3%
INTERPRETATION :
Among the prime sources of data that I analyze are the company's operational databases. These databases
have quite rich records of the activities that go on in terms of production, along with details related to
levels of inventory and sales transactions. Using this source is possible to have real-time insights into the
core functions of the business, and I am able to monitor trends directly related to production efficiency
and customer demand through performance metrics. Besides that, I collect information from several
sources, including CRM systems and financial databases, to get a better understanding of how a number of
factors play upon overall performance. This multi-faceted approach will ensure that my analyses are
holistic and data-driven with resultant more accurate conclusions and actionable recommendations. Thus,
from the sum of such interlinked data sources, then the organization shall get more depth, which may lead
to informed decision-making in any given part of the organization.
RESPONSES Accuracy of data Timeliness of Depth of analysis User accessiblility
reporting
Number of
Total Percentage
% 35.7% 17.9% 42.9% 3.5%
INTERPRETATION :
In the best improvement aspect in production data, accurate data and constant accuracy should
characterize the whole manufacturing process so that inaccurate or inconsistent data would end up
misleadingly identifying insights and poor decision-making that will affect the overall efficiency of
operations.
Data Integrity: The inputs of data should be accurate so that the findings are not misleading.
Consistency: The data formats and processes followed by all departments should be uniform to minimize
inconsistencies.
Real-Time Collection of Data: Institute automated systems that monitor in real-time to enhance reaction-
orientation.
Data Integration: All forms of data should be optimized regarding the integration of data types, not just
limited to: machine-related data, inventory data, quality control data, etc. thereby offering a 360-degree
view.
Data Quality Controls: System-wide regular audits and checks need to be instituted to ensure excellent
quality of the data.
User Training : Educate the staff on how to avoid error during entry and handling of data.
Feedback Mechanisms: Open routes that encourage users asking or making recommendations concerning
the completeness of their data.
Q.11 What is the most important factor for you when choosing suppliers?
RESPONSES Price Quality of Delivery time Customer

material service
Number of
Total Percentage
% 21.4% 46.4% 17.9% 14.3%
INTERPRETATION :
For me, reliability and the ability of suppliers to meet the standards of quality and on-time delivery would
be the most important considerations when selecting the supplier. For me, for reliability, I do know that if
their suppliers are reliable enough, then the support given by that supplier is reasonably ensured on time. I
really focus on suppliers with a history of quality output. Defects and low homogeneity in products
provided can hurt our operations much and then lead to customer dissatisfaction; effective communication
and responsiveness are also important since they help in teamwork as well as solving problems that may
emerge. Sustainability and ethics increasingly form part of my decision-making process as partnering with
suppliers who share our values can really help improve our brand reputation and contribute to long-run
success. Bottom line, it all boils down to the quality relationship with the supplier derived from the level
of communication and values, sooner or later.
Q.12 What do you consider the biggest benefit of using BI analytics in our company?
RESPONSES Improved Increased Enhanced Better quality

decision-making efficiency competitiveness control
Number of
Total Percentage
% 57.1% 60.7% 25% 28.6%
INTERPRETATION :
This is one of the greatest strengths of BI analytics for our company; it lets us use data in decision making,
always improving the overall efficiency and strategic planning of the organization. BI analytics transforms
raw data into an actionable step, allowing us to identify trends, track key performance indicators, pinpoint
areas of improvement, and carry out action points across different departments. This continues into making
better and more informed decisions through being able to appropriately allocate resources, optimize the
production process, and react to several changes in the market ahead of time. BI analytics helps develop a
culture of transparency and accountability through being able to track performance metrics and collaboration
based on real-time data. All things considered, leveraging BI analytics will make our organization more
competitive, agile in catering to shifting demands, and sustainable by having our strategies settled in line
with actionable insights from our operations.
4.4 Summary of Findings and analysis
The business intelligence of this iron castings company analytics revealed some insights that significantly
informed business decisions at both operational and strategic levels. The analysis of such production data, as
well as levels of inventory and sales trends, may let the company know the spots where the inefficiencies
lay, which included scrap taking a rather high percentage. Further, it also realized bottlenecks along the
production chain. The KPIs all pointed to areas that could enhance order fulfillment times, not to mention
that customer satisfaction metrics were some of the targets that could be bettered. Industry benchmarking
and the comparison of the company revealed that it had done some things right, but critically there are areas
where improvements would be able to create real competitiveness. Predictive analytics was further identified
to highlight changes in customer preferences, allowing for adjustments in production and marketing
strategies before the actual shift happens. Overall, these results gave clear insight into the operating
environment of the business, thus helping the iron castings company maximize operations, enhance the
quality of its product, and better respond to the demands of customers.
Chapter 5
CONCLUSIONS AND RECOMMENDATIONS
5.1 Brief summary of the project
This report outlines the findings of a Summer Internship Project (SIP) undertaken by Sharvari Yogesh
Chavan at Raghu Ferro Castings PVT Ltd, focusing on Business Intelligence Analytics. The report is
submitted as part of the requirements for the Bachelor of Business Administration (BBA) degree from
Bharati Vidyapeeth (Deemed to be University), Pune, under the supervision of Prof. Neel Ramesh.
Raghu Ferro Castings is an Indian Non-Government firm incorporated on 01st September 1984, mainly
working within extra-territorial organizations and bodies. This company has an authorized capital of Rs.
10,000,000 and paid-up capital amounting to Rs. 500,000. The business is located in Sinnar, Nashik. In
the cast iron sector, this company is applauded.
This internship went from July 2 to August 30, 2024. Opportunity has been given to work on improving
the operational efficiencies through data insights and analytics. It aimed to empower decision-making with
real-time analytics that might also enhance customer experience with performance monitoring.
The internship experience made abundantly clear why BI tools and technologies are important, supported
the development of a number of practical skills, such as data analysis, customer personalization, and fraud
reduction, and also focused on the most advanced measures for the company's growth, such as investments
in technology, sustainability initiatives, market development, and employee skill enhancement.
A word of thanks is then extended to academic mentors and the company for which these support has been
received during preparation of the report, giving prominence to the fact that only through the
amalgamation of practicals and theory can one gain the full extent of knowledge. This project, based on
the information gathered, would adorn the Business Intelligence, keeping with the strategic outputs for
Raghu Ferro Castings and the future needs in the marketplace for activities with efficient data-driven
mechanisms.
5.2 Major finding from the study
Major SIP findings synthesized in bullet points:-
Efficiency in Operations:
Streamlining production flow and optimal resource usage were ensured by using real-time data analytics.
Better Informed Decisions:

Faster and better-informed decisions facilitated by real-time data insights improved performance
monitoring overall.
Delivering Enhanced Customer Experience:

Personalization of customers through BI tools ensured increased satisfaction levels along with focused
services rendered.
Fraud Cases and Risk Reduction:

Risk areas identified through analytics led to a reduction in fraud cases along with improved operational
security.
Strategy-Based Growth Initiatives:

I have researched innovative approaches, which includes investing in technology and sustainable efforts,
aligning with market trends and corporate growth.
Employee Skills Training:

The aspect of employee training in technology and data management was encouraged as it would be
indispensable for long-term growth.
These critical points indicate how Business Intelligence would be a prime driver of efficiency, growth,
and wise decision-making at Raghu Ferro Castings Pvt Ltd.
5.3 Conclusion
In conclusion, the SIP in Raghu Ferro Castings Pvt Ltd proved a valid input method on how Business
Intelligence Analytics can be a powerful tool for transformation in operational efficiencies and strategic
growth. Real-time data insights have helped the company improve production workflows, customer
experience, and significantly reduced fraud instances. It then highlighted informed decision-making by
demonstrating how BI tools are used to respond appropriately and in a timely manner to market needs as
well as operational challenges. Further, innovative growth strategies with the investment in technology
and enhancement of employee skills align with the larger trend for industry competitiveness against more
data-driven operations and sustainability goals. This experience has been enlightening in discovering the
irreplaceable role that business intelligence plays for an organization like Raghu Ferro Castings to
cultivate a culture of continuous improvement and adaptation in the iron casting industry for long-term
survival and sustainability.
5.4. Recommendation
Being a part of the Summer Internship Project, SIP, at Raghu Ferro Castings Pvt Ltd, I thus suggest that
organizations point towards data-driven decision-making by following the business intelligence tools as an
important component of their operations. Investment in advanced technologies, as well as well-planned
training programs and workforce schemes, will familiarize the latter with all the skills needed in the usage
of data analytics to help support a corporate culture of continuous improvement. Focus the companies on
the personalization of the customers, where analytics is used to analyse customer behaviour and
preferences for the betterment of satisfaction and loyalty. Sustainable initiatives should be integrated into
business strategies because green practices not only meet market demands, but they also create long-term
growth. Organizations must put in place proactive risk management strategies through BI tools that can
help identify a risk as well as fraud in the organization to help avert financial losses. Cross-departmental
collaboration will be promoted in data sharing and solving problems through a 360-degree approach,
meaning deeper insights, hence better performance. In the final recommendation, KPIs will be real-time
tracked through dashboards to support timely interventions and strategic readjustments. Implementing
these recommendations can truly make organizations more operational effective and customer engaged,
ensuring sustainable success with an ever-growing competitive market.
5.5 Limitation of the study
Here are some limitations of the study based on your Summer Internship Project (SIP) at Raghu Ferro
Castings Pvt Ltd you can include in your black book project :
Scope of Data Availability:

Data availability and quality was limited to the level of doing the study. Partial and inconsistent data
might have influenced the actual insights obtained by using the BI tools.
Time Constraints:
The time scope for the internship - July 2 to August 30, 2024-was too short, allowing only restricted
analysis. Such a much longer time scope would have allowed much more detailed collection of data and a
far greater diversity of insights in generation.
Integrations Issues:
Difficulties occurred during integration of BI tools with existing systems and processes. Employee
resistance to change and inadequate training might have further narrowed the utilization of BI capabilities.
Resource Constraints:
Limited availability of sophisticated BI technologies and tools could hinder the scope of analysis. The
research could have gone better with better tool and technologies.
Focus on Specific Areas:

The two significant areas focused on in the project are operational efficiency and customer experience;
this has the tendency to cause a lack of focus in other essential areas such as financial analysis or market
trend that could offer broader valuable insights.
Engagement with Stakeholders:

The study has been conducted keeping in consideration the response of particular stakeholders only. There
could be a potential bias or limitation regarding perspectives. If a larger segment of stakeholders had been
considered, then the analysis and solutions that could be suggested would have been even more elaborate.
Dynamic Industry Environment:

The study is industry-specific to the iron casting industry at one point in time. An industry can develop
very rapidly within the marketplace and technology and consumers' preferences can change in a moment
rendering recommendations and findings obsolete.
These limitations indicate some of the shortcomings that characterized the study and can therefore be used
to gain an even deeper understanding of both the results and recommendations.
Chapter 6
6.1 Bibliography
https://www.cio.com
https://www.cognitivemarketresearch.com
https://adseed.in
https://www.bizporto.com
https://www.falconebiz.com
6.2 A copy of the questionnaire
Q.1 How familiar are you with the concept of business analytics?
• A. Very familiar
• B. Somewhat familiar
• C. Not very familiar
• D. Not familiar at all
Q.2 How do you prefer to receive analytics reports?
• A. Email
• B. Interactive dashboards
• C. Printed reports
• D. In-person presentations
Q.3 What challenges do you face when using business analytics?
• A. Lack of data availability

• B. Complexity of tools
• C. Insufficient training
• D. None of the above
Q.4 What type of data do you think is most important for improving production efficiency?
• A. Machine performance data

• B. Employee productivity data
• C. Quality control data
• D. Inventory levels
Q.5 How do you primarily access BI reports?
• A. Desktop computer
• B. Mobile device
• C. Printed reports
• D. I do not access BI reports
Q.6 Which data visualization type do you prefer for analysing production data?
• A. Bar charts
• B. Line graphs
• C. Pie charts
• D. Tables
Q.7 What is your primary goal when using BI tools?
• A. Improving production efficiency

• B. Enhancing product quality
• C. Increasing sales and revenue
• D. Monitoring financial performance
Q.8 Which BI feature do you find most useful?
• A. Data visualization
• B. Real-time reporting
• C. Predictive analytics
• D. Data integration
Q.9 Which data source do you rely on the most for your analysis?
• A. Production data
• B. Sales data
• C. Quality control data
• D. Financial data
Q.10 Which aspect of production data do you think needs the most improvement?
• A. Accuracy of data
• B. Timeliness of reporting
• C. Depth of analysis
• D. User accessibility
Q.11 What is the most important factor for you when choosing suppliers?
 A. Price
 B. Quality of material
 C. Delivery time
 D. Customer service
Q.12 What do you consider the biggest benefit of using BI analytics in our company?
• A. Improved decision-making
• B. Increased efficiency
• C. Enhanced competitiveness
• D. Better quality control

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A

Finance and Business Analytics

ROLL NO: 08 PRN: 2247100242

BATCH: 2022-2025 ACADEMIC YEAR: 2024-2025

Under the guidance of

Bharati Vidyapeeth (Deemed to be University)

Department of Management Studies, kharghar ,

A Summer Internship Project (SIP) done in

ROLL NO: 08 PRN: 2247100242

BATCH: 2022-2025 ACADEMIC YEAR: 2024-2025

Under the guidance of

Bharati Vidyapeeth (Deemed to be University)

Department of Management Studies, kharghar ,

Prof. Neel Ramesh Prof. Dr. Premasish Roy

(Project Guide) (Director)

(BVDU, DMS, Navi Mumbai)

Certificate from Organization

SHARVARI YOGESH CHAVAN

The special environment at Department of Management Studies, Bharati Vidyapeeth (Deemed to be

( Sharvari Yogesh Chavan)

The company has 2 directors/Key management personal RANJANA ARVIND GUNJAL,

As per MCA records RAGHU FERRO CASTINGS PRIVATE LIMITED is involved in

Daily functions were carefully observed.

It was a great experience understanding and learning the above-mentioned things.

1.2 Present Profile

1.3 Future Plans

Technological Upgrade: More investments in advanced technology to manufacture products, including

Company Name RAGHU FERROCASTINGS PRIVATE

Company Status Active

RoC ROC Mumbai

Company Category Company limited by shares

Company Sub Non-government company

Class of Company Private

Date of 01 September 1984

Age of Company 40 years, 1 month, 1 days

Activity EXTRA TERRITORIAL ORGANIZATIONS

Directors of RAGHU FERROCASTINGS PRIVATE LIMITED

RANJANA ARVIND GUNJAL 01 December 1995

ARVIND RAGHUNATH GUNJAL 30 September 2013

Our Esteemed Customer

 Aurangabad Electricals Ltd. (Pune)

 Aurangabad Electricals Ltd. (Aurangabad)

 Aurangabad Electricals Ltd. (Pantnagar)

 Sipra Engineers Pvt Ltd. (Nashik)

 Pavna Goyam Auto Pvt Ltd. (Aurangabad)

 Aakar Foundry Pvt Ltd. (Pune)

Iron Casting Process Flow

1.4 Introduction about the Business Intelligence Analytics

BI Analytics encompasses a range of processes and technologies, including:

8. Data-Driven Culture: Setting a focus on BI develops a data-literate organization where it empowers

1.8 Need of the Project

6. Supply Chain Management

1.9 Scope of the Project

2.1 LITERATURE REVIEW

This Research Studies are listed below :-

1. Definition of Business Intelligence Analytics :-

1. Martin Miskuf ( 2015 )

2. Ernie Mazuin Binti Mohd Yusof (2013)

The Study on the Application of Business Intelligence in Manufacturing: A Review

Review of business intelligence through data analysis