Personal Branding New Record
Personal Branding New Record
Personal Branding New Record
Course Objectives:
To understand about the personality self-development for career
To understand the concepts of body language for professional grooming
To understand the communication and leadership qualities for professionalism
To understand social imaging qualities for an interview
To practice the personality development attributes for self-assessment.
Course Outcome
To evaluate the quality of personality for self-development in career perspective.
To apply the body languages in his professional interview modes.
Apply the communication and leadership styles in the public speaking.
Apply the social imaging qualities in their presentation skill.
Demonstrate the personality development in mock interview
For a SWOT analysis to be effective, company founders and leaders need to be deeply involved. This is
not a task that can be assigned to others. Innovative companies even look outside their own internal
ranks when they perform a SWOT analysis and get input from customers to include their exclusive voice
to the mix.
Existing businesses can use a SWOT analysis to assess their current situation and establish a policy to
move forward. But, remember that things are constantly changing and you’ll want to re-examine your
approach, starting with a new SWOT analysis every six to 12 months.
Select a team of people together to work on a SWOT analysis. One or two hours should be more than
plenty to work.
Doing a SWOT analysis is similar to brainstorming meetings, and there are right and wrong ways to run
them. I suggest giving everyone a pad of sticky-notes and have everyone quietly produce ideas on their
own to start things off.
After five to 10 minutes of private brainstorming, put all the sticky-notes up on the wall and group
similar thoughts together. Allow anyone to include additional notes at this point if someone else’s idea
glows a new idea.
Once all of the ideas are prepared, it’s time to rank the ideas. I like using a selection system where
everyone gets five or ten “votes” that they can allocate in any way they like. Sticky dots in different
colors are useful for this portion of the exercise.
Based on the voting exercise, you should have categorized list of ideas. Of course, the list is now up for
discussion and debate, and someone should be able to make the final call on the main concern. This is
usually the CEO, but it could be assign to someone else in charge of business tactics.
You’ll want to follow this process of creating ideas for each of the four quadrants of your SWOT
analysis: Strengths, Weaknesses, Opportunities, and Threats.
Here are a few questions that you can inquire your team when preparing SWOT analysis. These
questions can facilitate each section and ignite creative thinking.
Strengths
Strengths reflect the internal, positive features of your personality. These are resources that are within
your control.What do you do well?
________________________________________________________________________
_______________________________________________________________________.
What assets do you have in your team, such as knowledge, education, network, skills, and reputation?
________________________________________________________________________
_____________________________________________________________________.
What physical assets do you have, such as customers, equipment, technology, cash, and patents?
________________________________________________________________________
_____________________________________________________________________.
________________________________________________________________________
___________________________________________________________________.
Weaknesses
Weaknesses are negative factors that divert from your strengths. These are things that you might need to
improve on to be spirited. What could you improve?
________________________________________________________________________
_____________________________________________________________________.
________________________________________________________________________
_____________________________________________________________________.
Are there physical assets that suit your needs, such as money or equipment?
________________________________________________________________________
_____________________________________________________________________.
Is there cooperation between your team to attain the target?
________________________________________________________________________
_____________________________________________________________________.
Opportunities
Opportunities are external factors in your environment that are likely to contribute to your success.What
opportunities are open to you?
________________________________________________________________________
_____________________________________________________________________.
Is your talent been recognized and are there any new trends that will push you to the next position?
________________________________________________________________________
_____________________________________________________________________
Are there upcoming events that you may be able to take advantage to learn and upgrade yourself?
________________________________________________________________________
_____________________________________________________________________.
Are there upcoming programmes to regulate the impact of your skill set?
________________________________________________________________________
_____________________________________________________________________.
If your growth is up and running, do friend think highly of you?
________________________________________________________________________
____________________________________________________________________.
Threats
Threats are external factors that you have no control over. You may want to consider putting in place
contingency plans for dealing them if they occur.What threats could harm you?
________________________________________________________________________
_____________________________________________________________________.
What threats do your weaknesses expose you to?Do you have potential competitors who may be the
competitor for you?
________________________________________________________________________
_____________________________________________________________________.
Will the technical programmes have a reasonable registration rate which you can bear?
________________________________________________________________________
____________________________________________________________________.
Are there any innovative trends to be learned in order to develop your personality?
________________________________________________________________________
____________________________________________________________________.
Name:
Reg. No:
Department:
Academic year:
Date:
Points
Criteria Out of
Faculty’s signature
Exercise No. : 2 Art of Storytelling, Marketing & selling yourself
Date:
Date:
The art of storytelling, marketing, and selling yourself are crucial skills
for personal and professional growth.
What is Story telling?
Storytelling is the art of sharing and interpreting events in a way that engages and inspires others.
It's a powerful tool for communication, entertainment, education, and connection.
Marketing yourself:
Marketing yourself is essential for personal branding, career advancement, and business success.
Here are some tips to help you effectively market yourself:
Identify your unique strengths and skills
Develop a personal brand statement
Showcase your achievements and impact
Selling yourself:
Selling yourself effectively is crucial in various situations, such as job interviews, business
meetings, or personal branding. It is is not about bragging, but about showcasing your value and
potential to achieve great things!
Confidently communicate your value proposition
Highlight your accomplishments and results
Build strong relationships and networking skills
1. Know your strengths: Identify your skills, achievements, and experiences that make you unique.
2. Set clear goals: Define what you want to achieve and tailor your pitch accordingly.
3. Develop a strong personal brand: Establish a consistent online presence and showcase your
expertise.
4. Craft a compelling story: Share your experiences, successes, and lessons learned in a narrative
format.
5. Highlight your achievements: Quantify your accomplishments and focus on impact rather than
just responsibilities.
6. Show enthusiasm and confidence: Display passion for your work and believe in your worth.
7. Be authentic and genuine: Be yourself, and don't try to be someone you're not.
8. Prepare an elevator pitch: Develop a brief, persuasive speech that summarizes your value
proposition.
9. Use positive body language: Make a good impression with your posture, eye contact, and smile.
10. practice: Rehearse your pitch to feel comfortable and confident when selling yourself.
Prepare a one page write up by marketing & s e l l i n g yourself following the above
guidelines in the form of story Narration:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_____________________________________________________________________.
Upload your story telling video resume in UTUBE & create a QR code for the same
UTUBE LINK :
Faculty’s signature
Evaluation sheet of Self Introduction.
Name:
Reg. No:
Department:
Academic year:
Date :
Criteria Out of Points
Narration/Creativity 2
Total 10
Goal setting is a powerful tool for achieving success in various aspects of life. By setting SMART goals,
individuals can clarify their objectives, focus their efforts, and make progress towards their desired outcomes. The
definition of goal setting is the process of discovering something that you want to achieve and launch
considerable goals within the particular period of t ime. Goal achievement involves a dedicated, determined and
dependable work moral to make your ideas into certainty. The process of setting your goals help you elucidate
what you need to do, comprehend the importance of following them and execute yourself to making t hem
happen.
By following these guidelines, you can create a roadmap for success and make steady progress towards your
goals. Remember to review and adjust your goals regularly to stay on track .
Stepping stone goals - process you must complete in order to achieve your main goal.
Short term goals - something you want to do in the near future.
Long term goals and - something you want to accomplish in t he future.
Lifetime goals - major goals that you would like to accomplish over your lifet ime.
SMART Goal Setting Worksheet
6. Action Plan: What steps will you take to achieve this goal?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
3) Does the goal answers the question of how many, how much, and how often?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
4) Can you get the support needed to support to achieve the goal by t he target date?
Do you have all t he resources needed to achieve t he goal? Are the results expected
realistic?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
5) Does the goal make a difference in your career? Is it going to make an improvement in
your personal life? Is it go ing to make an improvement in your personal life? Is it going
to significantly make a difference in your business?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
_____________.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
7. List potential problems that might keep you from completing your goal?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
8. What are the remedies to overcome our potential problems (Reefer the SWOT Analysis – Weakness )
Achieved
(Yes/NO)
1 CLT
2 CFC
S.No Pillar Action Item August September October Goal
Achieved
(Yes/NO)
3 SCD
4 SRI
5 IIPC
PERSONAL BRANDING
UNIT II
grooming, dressing, and photo shoots: Remember, confidence and self-assurance are the ultimate keys for
Grooming:
2. Hair care: Style your hair neatly, trim regularly, and use products suitable for your hair type.
4. Skincare: Establish a skincare routine, moisturize, and protect your skin from the sun.
5. Shaving: Shave regularly, use a clean razor, and apply aftershave or balm.
Dressing:
1. Know your style: Understand your body shape, skin tone, and personal preferences.
2. Dress for the occasion: Choose attire suitable for the event or purpose.
3. Invest in quality: Purchase a few timeless, well-fitting pieces rather than cheap, trendy items.
4. Accessories matter: Add a watch, jewelry, or a simple handbag to complete your look.
5. Pay attention to details: Ensure clothes are clean, ironed, and fit well.
Photo shoot:
2. Choose a photographer: Select a professional with a style that suits your needs.
3. Relax and be yourself: Take deep breaths, and let your personality shine through.
4. Experiment with poses: Work with the photographer to find flattering angles and expressions.
5. Review and select: Choose the best photos that showcase your confidence and style.
Total 30
Body Language:
Posture: Maintaining eye contact, standing up straight, and uncrossing arms conveys
confidence.
Facial expressions: Smiling, nodding, and raised eyebrows show interest and
engagement.
Proximity: Respect personal space, but leaning forward slightly indicates attention.
Handshaking:
Smile
Introduce yourself to someone while maintaining eye contact, smiling, and using a firm
________________________________________________
Evaluation sheet.
Name:
Reg. No:
Department:
Academic year:
Date :
Criteria Out of Points
Posture 2
Total 10
PERSONAL BRANDING
PERSONAL BRANDING
Square
Rounded corners
Folded or multi-page
Name
Title/Position
Company
Digital Card: Create a digital-only business card using platforms like Canva or
Prepare your own business card using CANVA and paste your card here for evaluation
FRONT VIEW
BACK VIEW
Evaluation sheet.
Name:
Reg. No:
Department:
Academic year:
Date :
Overall Impression 3
Total 10
organization through social media platforms, online directories, and other publicly available
sources.
2. Online search: Searching for information on search engines and online directories.
Give your dream company’s complete details through social profiling. Use the questions
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
4. Who is the target audience for the organization's social media presence?
____________________________________________________________________________
____________________________________________________________________________
5. How does the organization engage with followers (e.g., respond to comments, answer
questions)?
____________________________________________________________________________
____________________________________________________________________________
6. What is the tone of the organization's social media presence (e.g., formal, friendly,
humorous)?
____________________________________________________________________________
__________________________________________________________________
7. Are there any specific social media campaigns or initiatives the organization has
launched?
____________________________________________________________________________
____________________________________________________________________
8. How does the organization use social media to share news, announcements, or
company updates?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
10. How does the organization monitor and measure social media performance?
____________________________________________________________________________
__________________________________________________________________________
11. Are there any social media policies or guidelines for employees?
____________________________________________________________________________
____________________________________________________________________________
12. How does the organization handle social media crises or negative feedback?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
14. How does the organization use social media to support its mission, values, or
____________________________________________________________________________
____________________________________________________________________________
15. Are there any plans for future social media initiatives or expansions?
____________________________________________________________________________
____________________________________________________________________________
Source link
FB:_________________________________________________
Insta:_______________________________________________
Linkedin:____________________________________________
Personal Website:_______________________________________
Faculty Sign
Exercise No. :13 Networking Event- Online/Offline Date:
Conferences
Seminars
Workshops
Trade shows
Meetups
Webinars
Industry-specific events
Alumni events
with them, either online or offline. Record the conversation and upload it in YouTube,
____________________________________________________________________
UNIT V
PERSONAL BRANDING
Exercise No. : 1 4 The Big Five Personality Test
Date:
Instructions: This is a personality test, it will help you understand why you act the way that you do and
how your personality is structured. Circle the number that indicates how much you disagree or agree
with each statement. Begin each statement with “I….”
Instructions: Calculate your scores using the specific math string for each personality trait. The numbers
in the parentheses are the item numbers. The numbers in the parentheses tell you what score to write on
the line. Each of these numbers correlate with the specific item number in the test. For example, when
you see “(6)” in the math string, this is a prompt for you to enter the number on the line that follows this
with the person’s answer choice for item #6. Be aware that there is addition and subtraction within all of
the math strings. Each personality trait will have a score between zero and forty.
Extroversion
Extroversion (E) is the personality trait of seeking fulfillment from sources outside the self or in
community. High scorers tend to be very social while low scorers prefer to work on theirprojects
alone.
E = 20 + (1) ___ - (6) ___ + (11) ___ - (16) ___ + (21) ___ - (26) ___ + (31) ___ - (36) ___ + (41) ___ - (46)
___ = _____
Agreeableness
Agreeableness (A) reflects how much individuals adjust their behavior to suit others. High scorersare
typically polite and like people. Low scorers tend to 'tell it like it is'.
A = 14 - (2) ___ + (7) ___ - (12) ___ + (17) ___ - (22) ___ + (27) ___ - (32) ___ + (37) ___ + (42) ___ +
(47) ___ = _____
Conscientiousness
Conscientiousness (C) is the personality trait of being honest and hardworking. High scorers tend to
follow rules and prefer clean homes. Low scorers may be messy and cheat others.
C = 14 + (3) ___ - (8) ___ + (13) ___ - (18) ___ + (23) ___ - (28) ___ + (33) ___ - (38) ___ + (43) ___ +
(48) ___ = _____
Neuroticism
Neuroticism (N) is the personality trait of being emotional. High scorers tend to have high emotional
reactions to stress. They may perceive situations as threatening and be more likely to feel moody,
depressed, angry, anxious, and experience mood swing. Low scorers tend to be more emotionally
stable and less reactive to stress.
N = 38 - (4) + (9) - (14) + (19) - (24) - (29) - (34) - (39) - (44) - (49) = _
Openness to Experience
Openness to Experience (O) is the personality trait of seeking new experiences and intellectual
pursuits. High scores may day dream a lot (enjoy thinking about new and different things). Low
scorers tend to be very down to earth (more of a ‘hear and now’ thinker). Consequently, it is thought
that people with higher scores might be more creative, flexible, curious, and adventurous, whereas
people with lower score might tend to enjoy routines, predictability, and structure.
O = 8 + (5) ___ - (10) ___ + (15) ___ - (20) ___ + (25) ___ - (30) ___ + (35) ___ + (40) ___ + (45) ___ +
(50) ___ = _____
Faculty’s signature