CLG REPORT mba
CLG REPORT mba
CLG REPORT mba
MANAGEMENT, NAGPUR
(Formerly known as G H Raisoni Institute of Engineering &
Technology, Nagpur)
Masters of Business Administration (MBA)
TITLE:-___________________________________________________________
Submitted to:-
Guided By:-
Address of Industry : - HDFC Bank Ltd, Yash Arcade Plot No 1, Laxmi Nagar South
Designation :- _ PBA/TA
Email id :- ABHISHEK.GHULE@HDFCBANK.COM
Domain Area of Internship :- Banking Procedure And Marketing Activity of HDFC Bank.
This research work has been carried out under my supervision and is
of sufficiently high standard to warrant its presentation for the
examination leading to the Degree of Master of Business
Administration (MBA).
HDFC Bank. I would also like to thank HDFC bank Staff Mr.
Abhishek Ghule (PBA) and Mr. Rohit Urkhade (BSO) for their
Name of Student
01 Introduction
a. Introduction to topic
b. Introduction to company (SWOT
Analysis, Products & Services)
c. Sector Introduction(SWOT Analysis,
Future Potential)
02 Objectives of the Study
06 Conclusion
07 References/Appendices/Bibliography
INTRODUCTION
The report contains organizational study done at HDFC Bank. There is detailed
description of all the products and services of HDFC Bank. The report topic is
Banking Procedure And Marketing Activity of HDFC Bank. The report
gives an overview of banking sector and company profile and also awareness of
customer about different type of product and services offered by HDFC Bank.
On whole HDFC Bank is a good place to work at. Every new recruit is provided
with extensive training on the products of HDFC Bank. Market research is a
function that links the consumer, customer and public to the market through
information. Information are used to identify and define marketing opportunities
and problems, evaluate market actions, monitor marketing performance and
improve understanding of marketing as process.
The topic of this study revolves around understanding the Banking Procedures
and Marketing Activities that contribute to the operations of HDFC Bank, one
of the leading private-sector financial institutions in India.
Marketing activities, on the other hand, are all the strategies and tactics that
banks use to promote their services and attract and retain customers. Marketing
in banking is unique because it combines traditional marketing methods with
the latest digital tools and platforms, catering to a wide demographic that spans
across various age groups, income levels, and regions.
The main objective of this study is to explore these two crucial areas—banking
procedures and marketing activities—within the context of HDFC Bank, to
understand how these practices support the bank’s growth, customer
acquisition, and competitive positioning in the Indian financial sector.
In today’s rapidly evolving financial environment, banks must not only provide
efficient services but also stay ahead in terms of marketing and customer
relationship management. HDFC Bank, established in 1994, is an example of a
financial institution that has effectively blended traditional banking services
with modern marketing strategies. With a broad range of banking services,
including retail banking, corporate banking, wealth management, and treasury
operations, HDFC Bank has managed to establish itself as a leading player in
the Indian banking industry.
Marketing activities, which form the second key area of focus in this study, are
equally significant in the modern banking landscape. Marketing in the banking
sector is not only about creating brand awareness; it is also about creating a
value proposition that resonates with potential customers. In a competitive
market like India’s, where multiple banks vie for the attention of a large, diverse
customer base, HDFC Bank has established itself by focusing on innovation,
customer service, and personalized offerings.
INTRODUCTION TO COMPANY
HDFC Bank was incorporated in August 1994, becoming one of the first banks
in India to receive approval from the Reserve Bank of India (RBI) under the
liberalization of the Indian banking industry. The bank was promoted by
Housing Development Finance Corporation (HDFC), one of the top housing
finance companies in India, which itself was founded in 1977. Since its
inception, HDFC Bank has focused on providing a wide range of financial
products and services to its customers, leveraging both traditional and digital
channels.
From a modest start, HDFC Bank rapidly grew through both organic expansion
and strategic acquisitions. In 2008, it merged with Centurion Bank of Punjab,
further strengthening its position in retail banking. HDFC Bank has consistently
been one of the most profitable and well-regarded banks in the Indian banking
industry, with a strong focus on technology, innovation, and customer service.
HDFC has developed significant expertise in retail mortgage loans to different
market segments and also has a large corporate client base for its housing
related credit facilities. With its experience in the financial markets, a strong
market reputation, large shareholder base and unique consumer franchise,
HDFC was ideally positioned to promote a bank in the Indian environment In a
milestone transaction in the Indian banking industry
As of today, HDFC Bank has a wide network of branches across India and has
made significant progress in the digital banking space. The bank is known for
its wide product portfolio, strong financial performance, and its contributions to
social causes through its corporate social responsibility (CSR) initiatives.
Management Structure.
SWOT ANALAYSIS OF HDFC BANK
STRENGTH OPPORTUNITIES
Right strategy for the right products. • Profit margins will be good.
Superior customer service vs.
• Could expand to overseas broadly.
competitors.
Great Brand Image • New specialist applications.
Products have required accreditations.
• Could seek better customer deals.
High degree of customer satisfaction.
Good place to work • Fast-track careere development
Lower response time with efficient opportunities on an industry-wide
and effective service. basis.
Dedicated workforce aiming at
making a long-term career in the field.
WEAKNESSES THREATS
• Some gaps in range for certain sectors. • Legislation could impact.
• Customer service staff need training. • Very high competition prevailing in the
industry.
• Processes and systems, etc
• Vulnerable to reactive.
• Sectoral growth is constrained by low
unemployment levels and competition for • Competition by major competitors.
staff.
• Lack of infrastructure in rural areas could
constrain investment.
PRODUCTS & SERVICES
In today’s dynamic world banks are inevitable for the development of a country.
Banks play a pivotal role in enhancing each and every sector. They have helped
bring a draw of development on the world’s horizon and developing country
like India is no exception. Banks fulfills the role of a financial intermediary.
This means that it acts as a vehicle for moving finance from those who have
surplus money to (however temporarily) those who have deficit. In everyday
branch terms the banks channel funds from depositors whose accounts are in
credit to borrowers who are in debit. Without the intermediary of the banks both
their depositors and their borrowers would have to contact each other directly.
This can and does happen of course. This is what has lead to the very
foundation of financial institution like banks. Before few decades there existed
some influential people who used to land money. But a substantially high rate of
interest was charged which made borrowing of money out of the reach of the
majority of the people so there arose a need for a financial intermediate.
The Bank have developed their roles to such an extent that a direct contact
between the depositors and borrowers in now known as disintermediation.
Banking industry has always revolved around the traditional function of taking
deposits, money transfer and making advances. Those three are closely related
to each other, the objective being to lend money, which is the profitable activity
of the three. Taking deposits generates funds for lending and money transfer
services are necessary for the attention of deposits. The Bank have introduced
progressively more sophisticated versions of these services and have diversified
introduction in numerable areas of activity not directly relating to this
traditional trinity .
SWOT ANALYSIS OF THE INDIAN BANKING SECTOR IN
2024
Strengths:-
Contributor to economic growth- The banking sector is a major contributor to
economic growth, employing 1.57 million people and contributing 7.7% to
GDP.
Large customer base and reach- Large and growing customer base, with over
80% of the population having a bank account in comparison to 17% in 2009.
Weaknesses :-
High capital requirements- High capital requirements increase risk and
discourage new entrants, leading to undervaluation’s. Banks are trading at about
1.0 times book value, versus 3.0 times for all other industries.
Low financial inclusion- Low financial inclusion in India, with only 53.1%
having a bank account.
Opportunities:-
Neo Banking Model- Neo banks are rising, while the metaverse offers new
opportunities for banks to innovate with MetaFi. Fintech firm Razorpay is a
standout example.
Government Schemes- Govt initiatives like PLI scheme and make in India
attract the foreign, boost consumer spending, and create new income sources for
banks.
Threats :-
Data breaches- Data breaches a major risk for Indian banks, with 248 incidents
reported in four years.
Online phishing scams and its impacts- Online phishing scams increasing,
costing customers nearly Rs 1500 crore in two years, hampering growth. Such
scams increase the fear among masses and make them question the reliability
and safety of “technology”.
The Indian banking sector is poised for growth, driven by several factors:
1. Technological Advancements:-
2. Government Policies:-
Initiatives like Digital India, financial inclusion programs, and the push for
cashless transactions are providing a favorable environment for banking growth.
Customers now demand convenience, speed, and security, which are pushing
banks to innovate constantly.
The rural market offers untapped potential, especially for products like
microfinance, crop loans, and insurance.
Study how HDFC Bank uses traditional and digital marketing to attract and
retain customers. Investigate market segmentation and targeted campaigns for
different customer demographics.
Analyze the role of digital tools like Oracle Flexcube , CRM , ISAC , DSM ,
LTR , Xpressway , Well come calling , Mobile apps and core banking solutions
in improving banking processes and customer engagement.
Investigate how HDFC Bank manages financial risks and adheres to regulatory
requirements, ensuring smooth operations.
Actual Work Done(Week Wise)
The second week of the internship was focused on gaining a deeper understanding
of the core banking operations. This week involved shadowing bank employees,
engaging in customer service training, and studying transaction processes and
compliance protocols.
The third week of my internship at HDFC Bank was centered around customer
service and relationship management, two critical components for ensuring
customer satisfaction and loyalty in the banking industry. This week was
designed to provide interns with practical knowledge and skills in handling
customer interactions, resolving complaints, and building long-term
relationships with clients. By focusing on these areas, HDFC Bank aims to
enhance the overall customer experience and foster a positive, enduring
relationship with its customers.
Product Training
• Savings Accounts: -
Different varients of savings accounts offered by HDFC Bank, including regular
savings accounts, max saving account, my choice my account, senior citizen
account, speciale senior citizen, women’s saving account, Digisave youth
account , Kid’s advantage account, super kids speciale platinum, speciale Gold,
saving farmers account and salary account .
• Current Accounts:-
Various current account options tailored for businesses and professionals with
features like high transaction limits and customized services and Different
varients of current accounts offered by HDFC Bank, including Regular current
account, Activ current account, Premium current account , Ascent current
account ,Plus current account, Max Advantage current account , Agri current
account, Professionals current account , E-comm Current Account and Start Up
Current Account
• Fixed Deposits:-
Understanding the different fixed deposit schemes, interest rates, and tenure
options available to customers. HDFC Bank Fixed Deposits and the interest on
them are a good source of income – in a safe and assured manner. Choose a
tenure and amount of your choice to grow your income in a steady fashion.We
can open an FD for as less as ₹ 5,000, and use it as a back-up for your savings
or current account with Sweep-in and Super Saver Facilities. HDFC Bank Fixed
Deposits easy and convenient to open or liquidate whenever necessary. various
types of fixed deposits like Regular Fixed Deposits, Direct Deposit FD, HDFC
Bank HealthCover FD, Five Year Tax Saving Fixed Deposit and Overdraft
Against Fixed Deposits.
HDFC Bank General Loans: A head start to new beginnings. Karo Har Dil
Roshan! Buy a home, car or bike; invest in your business; or get home the latest
gadgets. HDFC Bank helps you achieve a variety of goals with a wide range of
loan products. Attractive interest rates, flexible tenures and repayment options,
minimal documentation and quick disbursals are some of the features of HDFC
Bank loans.
Mutual Funds :-
Different mutual fund schemes, their risk profiles, and investment strategies.
including SIP Insurance ProductsLife insurance, health insurance, and general
insurance products offered in collaboration with insurance partners. Wealth
ManagementServices aimed at high-net-worth individuals, including portfolio
management and financial planning.
CARD SERVICES –
Bank ranges of Cards help to meet financial objectives. So whether persons are
looking to add to his buying power, conducting cashless shopping, or budgeting
his expenditure, he will find a card that suits him. If a person wanted fulfill his
wants he can get benefits from the HDFC bank’s credit cards facilities.
Different types of credit cards like Millennia Credit Card, Indian Oil HDFC
Bank Credit Card, MoneyBack+ Credit Card, Regalia Gold Credit Card and
Diners Club Privilege Credit Card.
Different types of Debit cards like Millennia Debit Card, MoneyBack Debit
Card, Infiniti Debit Card, Imperia Platinum Debit Card, Preferred Platinum
Debit Card, Classic Platinum Debit Card and Platinum Debit Card.
Saving account :-
Following officially valid documents (OVDs) can be considered for Identity and
address proof:
1. Valid Passport
2. PAN CARD
3. Voter's Identity Card issued by the Election Commission of India
4. Valid Permanent Driving license
5. Aadhaar
6. Job card issued by NREGA duly signed by an officer of the State
Government
7. Letter issued by the National Population Register containing details of name
& address
Current account :-
➢ PAN No, valid OVD as ID & address proof (Pan is not considered as OVD
proof)