Fin620 Crown Cement_Safkat

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3.

Literature Review
3.1 About the Company (develop this part based on the company website and annual
report information) (not more than 500 words)
Crown Cement, being a Bangladeshi company, is a prominent brand in Bangladesh’s cement
industry. It is a part of M.I Cement Factory Ltd., which was established in 1994. Over the last
few decades, Crown Cement rose to prominence by supplying high quality cement products and
ensuring sustainable business practices. It also operates with a strong foothold in both domestic
and global markets. Crown Cement has solidified itself as a trusted brand in the construction
sector.
3.1.1 Mission & Vision of the firm
Crown Cements mission is, as a modern cement company, they produce cement like Crown
Cement to meet the needs of clients through innovative products and services delivering value
across all our stakeholders.
Crown Cements, Vision is to make a positive contribution to the nation by creating opportunities
in the arena of Industrial growth and development of Bangladesh and to provide a prominent
foundation for society’s future.
3.1.2 Products of the company
Crown Cement offers a diverse range of products catering to various construction needs. They
are as follows-
 Ordinary Portland Cement (OPC): Used in general construction.
 Portland Composite Cement (PCC): Ideal for durable and cost-effective construction.
 Ready-Mix Concrete: Tailored for rapid infrastructure projects.
3.1.3 Target Customers
Since cement is mostly used in construction purposes, Crown Cement primarily serves
 Large Infrastructures such as Sky Scrappers, Bridges, Flyovers
 Real Estate Developers
 Builders
 Small to Medium construction firms and individual contractors

3.1.4key risk factors the company faces


Since the market of market is highly unstable and the economy is down, crown cement faces
numerous challenges. They are as follows-

 Economic risks such as currency fluctuations which may lead to increase cost of raw
materials
 Competitive pressure such as increased competition from other local and international
brands.
 Environmental Regulations such as strict government policies which highlight
environmentally sustainable products and practices.
 Supply Chain Vulnerabilities which is directly related to dependency on imported
clinkers.

3.1.5 Description about Industry of the company


Since Bangladesh is over-crowded with buildings and offices, it can be said that Crown Cement
operates within Bangladesh’s robust cement industry, which has witnessed exponential growth
over the last decades due the rapid rising of urbanization and large government investments in
Mega Infrastructures such as The Padma Bridge & Metrorail. The industry is marked by
overcapacity, price competition and an increasing focus on eco-friendly production approach.

3.1.6 Period and process of capital market listing


Crown Cement was listed in the Dhaka Stock Exchange (DSE) in 2011, which allowed it to
expand its market reach and helped it grow since a lot of people would have able to invest in the
company. Also, the company’s shares have remained a preferred choice for investors due to
consistent dividend payouts and strong fundamentals.
3.1.7 CSR Activities
Crown Cement actively contributes to social and environmental initiatives such as
 Aiding education through scholarships and school infrastructure projects.
 Supporting various healthcare programs and providing funds to disaster relief efforts
 Supporting the environment by promoting tree plantation and reducing carbon footprint
through advanced manufacturing technologies.
Crown Cement's commitment to quality, innovation, and sustainability has solidified its
leadership in Bangladesh's competitive cement industry. Its purpose-driven operations and
strategic growth initiatives have established it as a key contributor to the nation's development.

References-

1. Crown Cement. (n.d.). Vision & mission. Retrieved from https://crowncement.com/vision-


mission/
2. Dhaka Stock Exchange. (n.d.). Listed companies: M. I. Cement Factory Ltd. Retrieved from
https://www.dsebd.org
3. M. I. Cement Factory Ltd. (2024). Annual report 2023–24. Dhaka, Bangladesh: Author.

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