Fin620 Crown Cement_Safkat
Fin620 Crown Cement_Safkat
Fin620 Crown Cement_Safkat
Literature Review
3.1 About the Company (develop this part based on the company website and annual
report information) (not more than 500 words)
Crown Cement, being a Bangladeshi company, is a prominent brand in Bangladesh’s cement
industry. It is a part of M.I Cement Factory Ltd., which was established in 1994. Over the last
few decades, Crown Cement rose to prominence by supplying high quality cement products and
ensuring sustainable business practices. It also operates with a strong foothold in both domestic
and global markets. Crown Cement has solidified itself as a trusted brand in the construction
sector.
3.1.1 Mission & Vision of the firm
Crown Cements mission is, as a modern cement company, they produce cement like Crown
Cement to meet the needs of clients through innovative products and services delivering value
across all our stakeholders.
Crown Cements, Vision is to make a positive contribution to the nation by creating opportunities
in the arena of Industrial growth and development of Bangladesh and to provide a prominent
foundation for society’s future.
3.1.2 Products of the company
Crown Cement offers a diverse range of products catering to various construction needs. They
are as follows-
Ordinary Portland Cement (OPC): Used in general construction.
Portland Composite Cement (PCC): Ideal for durable and cost-effective construction.
Ready-Mix Concrete: Tailored for rapid infrastructure projects.
3.1.3 Target Customers
Since cement is mostly used in construction purposes, Crown Cement primarily serves
Large Infrastructures such as Sky Scrappers, Bridges, Flyovers
Real Estate Developers
Builders
Small to Medium construction firms and individual contractors
Economic risks such as currency fluctuations which may lead to increase cost of raw
materials
Competitive pressure such as increased competition from other local and international
brands.
Environmental Regulations such as strict government policies which highlight
environmentally sustainable products and practices.
Supply Chain Vulnerabilities which is directly related to dependency on imported
clinkers.
References-
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