SAP

C_C4H63_2411 Exam
SAP Certified Associate

Questions & Answers

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Version: 4.1

Question: 1

What are the possible application identifier conflict policy options when ingesting customer data
using the Unified Customer Profile? Note: There are 2 correct answers to this question.

A. Raise an error and abort the entire ingestion operation

Answer: AC
Explanation:

In the context of SAP Customer Data Platform and specifically when dealing with the Unified
Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and
coherence. The possible application identifier conflict policy options are designed to provide flexible
handling of such conflicts based on the business requirements.
A . Raise an error and abort the entire ingestion operation: This option is used when the system
encounters a conflict with the application identifiers during the ingestion process. The approach here
is to prioritize data integrity by stopping the ingestion process if there's any ambiguity or conflict in
the identifiers. This ensures that no erroneous data is incorporated into the Unified Customer Profile,
maintaining its accuracy and reliability.
C . Create new Customer Profile: When a conflict is detected with application identifiers, another
approach is to create a new customer profile. This option is chosen in scenarios where the incoming
data is considered to be representing a new customer entity, and therefore, warrants the creation of
a new profile to avoid overwriting or merging with existing data inaccurately.
Options B and D are not standard practices within the SAP Customer Data Platform for handling
identifier conflicts during data ingestion into the Unified Customer Profile, as they could lead to data
duplication or loss, compromising data quality.
Reference:
SAP Customer Data Cloud documentation on data ingestion and conflict resolution.
SAP help articles and tutorials related to the Unified Customer Profile in the SAP Customer Data
Platform.

Question: 2
Which of the following flow controls are supported in CX flows? Note: There are 2 correct answers to

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this question.

A. Split
B. Wait until duration
C. Trigger
D. Join

Answer: B D
Explanation:

The SAP Customer Data Platform supports various flow controls within CX flows to manage the
customer journey. Specifically, the ‘Wait Until Duration’ control allows the stalling of a CX flow’s path
for a specified period or until a certain date and time. The ‘Join’ control enables the merging of
different paths of a CX flow into one. These controls are essential for orchestrating complex customer
interactions and ensuring timely engagements.
Reference = The information is verified and matched with the details provided in the SAP Customer
Data Platform documentation and learning resources, particularly the SAP Help Portal and SAP
Learning Journey123.

Question: 3
You are creating a new legacy variant business unit.
Which matching rules does SAP Customer Data Platform preconfigure for both the Contextual Profile
view and the Unified Profile view? Note: There are 3 correct answers to this question.

A. CDC ID
B. Master Data ID
C. CIAM ID
D. CRM ID
E. C4C ID

Answer: B C D
Explanation:

The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data
matching. These rules are applied sequentially; if no match is found using the first identifier, the next
identifier is tried. The predefined matching rules include:
Match Customers based on masterDataId
Match Customers based on crmId
Match Customers based on ciamId
This setup helps in identifying and matching customer data accurately for both the Contextual Profile
view and the Unified Profile view.
Reference = The information is verified and matched with the details provided in the SAP Customer

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Data Platform documentation and learning resources12.

Question: 4
For an incoming event, what value can SAP Customer Data Platform store for an active processing
purpose status field?

A. 1
B. Yes
C. Allowed
D. Granted

Answer: C
Explanation:

In the context of the SAP Customer Data Platform, the active processing purpose status for an
incoming event is always attached to the event. This status indicates whether the data is allowed to
be stored in the system, and which data may be sent out to destination applications. The processing
purpose can be dynamic, meaning it is part of the incoming event’s data model and is saved to the
customer profile with the status and timestamp data that was sent with the event. This is achieved by
mapping the event purpose nodes to the data privacy framework within the platform.
Reference = The information is based on the SAP Help Portal documentation on Processing Purposes,
which details the use cases, core concepts, and data governance enforcement related to processing
purposes within the SAP Customer Data Platform1.

Question: 5
The customer schema of a group includes two predefined attributes that can be used for B2B
scenarios. Which one of the following attributes is one of the two predefined ones?

A. BusinessName
B. Accountid
C. Customerld
D. Businessld

Answer: D
Explanation:

In B2B scenarios within the SAP Customer Data Platform, accurately identifying and managing
business entities is crucial. The customer schema is designed to accommodate the complexities of
B2B interactions, including the need to manage relationships between individual contacts and their
associated organizations.
D . BusinessId: This predefined attribute is essential in B2B scenarios, as it serves as a unique

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identifier for business entities within the platform. The BusinessId allows for the clear distinction and
management of business accounts, facilitating effective B2B data handling, segmentation, and
personalized engagement strategies.
The inclusion of predefined attributes like BusinessId in the customer schema underscores the
platform's capability to cater to both B2C and B2B environments, providing the necessary tools for
comprehensive customer data management.
Reference:
SAP Customer Data Platform documentation on customer schemas and B2B capabilities.
SAP help articles and best practices for managing B2B scenarios within the SAP Customer Data
Platform.

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