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Publicis groupe

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64 views

Publicis groupe

Uploaded by

Arun kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Publicis Groupe is a French multinational advertising and public

relations company. One of the oldest and largest (by revenue) marketing
and communications companies in the world, it is headquartered in Paris.

After 1945, the little-known Paris-based advertising agency grew rapidly,


becoming the world's fourth-largest agency. [when?] It was a leader in
promoting France's post-war economic boom, especially the expansion of
the advertising industry; it was successful because of its close ties with
top officials of the French government, its clever use of symbols to
promote itself, and its ability to attract clients from widely diverse growing
industries.[5]

It is one of the "Big Four" agency companies,


alongside WPP, Interpublic and Omnicom.[6] Publicis Groupe S.A. is headed
by Arthur Sadoun, and its agencies provide digital and traditional
advertising, media services and marketing services (SAMS) to national
and multinational clients.

History

[edit]

The company was founded by 20 year old Marcel Bleustein-Blanchet in


1926.[7]

In 2011, Publicis was named the third-largest marketing group worldwide


by revenue, surpassing Interpublic.[8] By the end of 2010, the twin sectors
of digital activities and high-growth emerging countries represented one-
half of Publicis Groupe's total revenue.

The group had operations in over 202 cities in 105 countries, including a
strategic alliance with Dentsu.

In July 2012 it was announced that Publicis Groupe and Omnicom


Group would merge to form Publicis Omnicom Group, but by May 2014 it
was announced that the deal had fallen through and the Publicis-Omnicom
merger would not happen.[9][10]

In February 2015, Publicis acquired Sapient Corporation to form


Publicis.Sapient as the world's largest digital network, which at the time
included SapientNitro, Sapient Consulting, the community, DigitasLBI and
RazorfishGlobal.[11]

In September 2015 The Publicis Groupe acquired the South African


marketing, promotions and activations agency The Creative Counsel. The
acquisition was reported as the largest agency buyout ever to happen in
South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.
[12][13][14]
In December 2015, Publicis announced a new organisation with four main
divisions:[15]

 Publicis Communications (gathering creative networks Leo Burnett


Worldwide, Publicis Worldwide, Saatchi & Saatchi, Bartle Bogle
Hegarty (BBH), global design and technology consultancy Nurun,
and creative production group Prodigious Brand Logistics and global
PR agency MSLGROUP) under the leadership of Arthur Sadoun;

 Publicis Media (gathering the media planning and buying


capabilities of Starcom Mediavest Group and ZenithOptimedia)
under the leadership of Steve King;

 Publicis.Sapient (gathering technology and digital


agencies Razorfish, DigitasLBi and Sapient Corporation) under the
leadership of Alan Herrick;

 Publicis Healthcare, already in existence, will remain under the


leadership of Nick Colucci.

In addition, in January 2016, Laura Desmond became Chief Revenue


Officer.[16][17]

Since 2016, Publicis has co-organised, with Groupe Les Echos, the annual
technology conference, Viva Technology.[18]

In 2017, CEO Maurice Lévy replaced Elisabeth Badinter (Bleustein-


Blanchet's daughter) as chairman of the supervisory board and was
succeeded as CEO by Arthur Sadoun.

On 21 January 2019, Publicis announced the deal to sell two of their


Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form
a new marketing firm under the group umbrella BancroftX. [19]

On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data


marketing firm Epsilon.[20

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