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Business Plan For Egg Sales

egg sales

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Anderson Jonathan
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571 views4 pages

Business Plan For Egg Sales

egg sales

Uploaded by

Anderson Jonathan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Plan for Egg Sales – Premscobb Innovations Ltd

1. Business Overview
Business Name: Premscobb Innovations Ltd
Business Focus: Sales of Fresh Eggs
Established: November 1, 2024
Location: Accra, Ghana

2. Sourcing of Eggs
Source of Eggs:
Premscobb Innovations Ltd plans to source eggs directly from local farms and suppliers within
Ghana. Partnering with certified farms ensures the quality and freshness of the eggs.
Key Suppliers:
 Local poultry farms such as Asase Farms
 Agro Foods
 Golden Egg Farms

3. Cost Analysis
Cost Breakdown:
 Egg Purchase Cost: GHC 6 per dozen
 Packaging and Handling: GHC 2 per dozen
 Storage and Transportation: GHC 1 per dozen
 Total Cost per Dozen: GHC 9
Profit Margin:
 Selling Price per Dozen: GHC 15
 Profit per Dozen: GHC 6

4. Target Market
Primary Target Market:
 Local consumers in Accra
 Hotels, restaurants, and catering businesses
 Retail outlets and supermarkets
 Educational institutions and hostels
Secondary Target Market:
 Organic and health-conscious consumers
 Distributors for bulk sales

5. Projected Daily Sales


 Daily Sales Target:
o 300 dozen eggs per day
 Monthly Sales Projection:
o 9,000 dozen eggs

6. Marketing Plan
1. Online Presence:
 Website: Showcase egg products and order placement.
 Social Media Marketing: Instagram, Facebook, LinkedIn to reach local and regional
markets.
 Google Ads for targeting potential customers and businesses.
2. Offline Marketing:
 Collaborations with hotels and restaurants for partnerships.
 Distributing flyers, posters, and promotional materials.
3. Branding:
 Premscobb Eggs: Emphasizing freshness, local sourcing, and quality assurance.

7. Storage and Handling


 Cold Storage: Eggs will be stored in refrigerated conditions at 2°C - 4°C to maintain
freshness.
 Handling: Proper handling will ensure eggs are not cracked or broken during storage
and transportation.

8. Transportation
 Delivery Vehicles: Use of refrigerated trucks for bulk deliveries to retail outlets, hotels,
and catering businesses.
 Short-term Storage: Temporary storage at partners' distribution centers for further
distribution.

9. Handling Wastages
 Quality Control: Regular checks on egg quality to minimize wastage.
 Returns and Refunds: Offering replacement services for damaged goods or expired
products within a set period.

10. Financial Projections


Monthly Revenue Forecast:
 GHC 135,000 (Based on 300 dozen eggs per day at GHC 15 per dozen)
Break-even Analysis:
 Break-even within the first 4 months of operation.
Profit Margin:
 GHC 6 profit per dozen.

11. Risks and Mitigation Strategies


 Risk: Supply chain disruptions
o Mitigation: Diversifying suppliers and maintaining a buffer stock.
 Risk: Price fluctuations in egg sourcing
o Mitigation: Establish long-term contracts with suppliers to stabilize costs.
This business plan provides a structured approach for Premscobb Innovations Ltd to efficiently
and profitably enter the egg sales market.

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