BRAND CONSISTENCY CHECKLIST

THE BRAND
CONSISTENCY
CHECKLIST
Created by: Hunter Myers
Brand Consistency.
It's safe to say that brand consistency is important for your business, but how important is it
really? Well, according to one study done in 2018, consistent branding across all channels
increases revenue by 23%. To ensure you aren't losing revenue, it is critical that your brand is
consistent wherever your audience comes across it. From your website to your social media,
all the way down to the ads you create, your audience needs to know that what they are
seeing is indeed from your business.
To help ensure that you are consistent in how you show up, I've compiled a checklist that
covers the main areas of brand consistency. Have this list with you as you go through your
videos, social media, and website to make sure you are showing up the same, everywhere
you go.
verduredesignco.com 1
Getting Started.
First things first. Before you can focus on brand consistency, you have to make sure you
have brand elements to USE consistently. The main ones are colors, fonts, logos, and
messaging. Below you'll find a small breakdown of each. Once you have all four ready to go,
you can dive into the consistency checklist.
LOGOS COLORS
If you have a logo, be sure it shows up at Choose 2-3 colors and use them
least once on each platform. Your logo will consistently wherever you show up. You
become the mark that people identify you can use different shades and tints (darker
with. In order for them to be able to do this, and lighter versions) of these colors, BUT
they have to see it often. stick with these few so people can start to
recognize you.
MESSAGING
Use the same language, tone, and voice FONTS
across all of your platforms. This includes Choose 1-2 fonts and use them for all of
both spoken and written word. For your headings and body copy. Make sure
example, if you choose to use the oxford these fonts are legible. Be weary of script
comma, use it everywhere. While this may fonts as they can be more difficult to read.
seem minor, these little consistencies are
what will pull together your branding and
ensure you're building rapport and trust
with your audience.
Your Videos
ARE YOUR VIDEOS CONSISTENT?
You use brand colors on thumbnail image.
You use brand font on thumbnail image.
You use brand colors on any transition slides/graphics (if applicable).
You use brand font on transition slides/graphics (if applicable).
Your videos are all the same quality (all shot in the same way).
Your brand message is present in all videos (either verbally or written).
You use the same tone/voice across all text accompanying the videos.
You wear the same kind of clothing in each video (e.g. casual, business
casual, professional, etc.)... this clothing should match the tone of your
brand. If you have a signature color, it’s fun to include a pop of it.
Your background setting suits the tone of your brand (e.g. office setting
if you are more professional, playground if you work with kids, etc.).
Your Social Media
ARE YOU CONSISTENT ACROSS SOCIAL MEDIA?
You use brand colors across all social media platforms.
You use brand fonts across all social media platforms.
The quality of photographs and graphics you share across social

media is consistent.
Your tone/voice is the same across all platforms.
Your logo is present across all platforms (does NOT have to be your
profile image).
When someone goes from your Facebook to your LinkedIn to your

Instagram, it is obvious all of these accounts belong to the same
business.
Your Website
ARE YOU CONSISTENT ON YOUR WEBSITE?
You use your brand colors on your website.
You use your brand fonts on your website.
You maintain your brand tone/voice among all the messaging that
appears on your website (from your home page all the way to your
404 error page).
Your logo is clearly visible and high quality (not pixelated).
The photos you use are the same quality (preferably well lit, not
pixelated).
The photos you use are the same size (if applicable… think product
photography).
And there you have it.
Showing up consistently across platforms doesn't have to be hard or time consuming. In fact,
once you've developed a brand and have guidelines for it, your life as a business owner
actually gets easier. You don't have to think twice about what fonts or colors to use nor do
you have to worry about what message you want to send. Your audience will begin to
recognize you and take advantage of all you have to offer.
About Verdure Design Co.

My name is Hunter Myers and I'm the
Founding Creative Director at Verdure
Design Co. I work with women-owned
businesses to develop purposeful brands
that help them reach their goals and take
their businesses to the next level.
After working with a marketing agency for

three years, I grew to realize the
importance of branding and how the
wrong branding can significantly impact
the success of your business. I also came
to realize the economic disparities
between men and women-owned
businesses and how branding played a key
part in that.
When I left my agency job to start my own

branding and design studio, I knew I
wanted to help women business owners
show up professionally in their branding
so they can confidently compete in the
market. My mission with Verdure Design
Co. is to bridge the gender gap, one
business at a time.
Still not sure if
your branding is
hitting the mark?
Book a complimentary brand
audit with me here:
verduredesignco.com/contact

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THE BRAND

ARE YOUR VIDEOS CONSISTENT?

You use brand colors on thumbnail image.

You use brand font on thumbnail image.

You use brand colors on any transition slides/graphics (if applicable).

You use brand font on transition slides/graphics (if applicable).

Your brand message is present in all videos (either verbally or written).

ARE YOU CONSISTENT ACROSS SOCIAL MEDIA?

You use brand colors across all social media platforms.

You use brand fonts across all social media platforms.

The quality of photographs and graphics you share across social

Your tone/voice is the same across all platforms.

When someone goes from your Facebook to your LinkedIn to your

ARE YOU CONSISTENT ON YOUR WEBSITE?

You use your brand colors on your website.

You use your brand fonts on your website.

Your logo is clearly visible and high quality (not pixelated).

About Verdure Design Co.

After working with a marketing agency for

When I left my agency job to start my own

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