MSB

Mediterranean School of Business

02 MSB
Mediterranean School of Business

Welcome

12. Licence
Programs

16. International
Opportunities President’s
Message
18. Master
Programs The strategic location of Tunisia in the heart of
the Mediterranean combined with the diversity
of its cultural heritage constitutes major assets

22.
for the development of a regional hub of

Executive
educational excellence.

Programs
It is in this framework that we have developed
the South Mediterranean University (SMU). On
behalf of all members of our management team,

26.
we want to make your education at SMU a life
changing experience and wish you success in
Resources & your drive for professional excellence.

Services
Mahmoud TRIKI,
Founder & President, SMU
04 MSB
Mediterranean School of Business

SHAPE YOUR FUTURE

AT MSB

OUR VISION
MSB aims to be a regional hub of excellence in business education by
fostering innovative learning and societal impact.

OUR MISSION
Bridging education and the professional world, we offer global business
education for our community of responsible changemakers by developing
skills and refining talents through innovative pedagogy and relevant
research.

A LIFE
CHANGING
OUR VALUES
Diversity | Integrity | Care | Excellence | Creativity

JOURNEY
06 MSB
Mediterranean School of Business

OUR LEARNING
STRATEGY
MSB IMPLEMENTS AN ADAPTIVE LEARNING STRATEGY THAT
OFFERS STUDENTS A LIFE CHANGING EXPERIENCE.

DIGITAL
The education journey at MSB is facilitated with technology and enhanced
using various applications, tools, and resources to improve students learning
experience.

ACTIVE
Through our active pedagogy, students are continuously involved in the
learning process through individual and group activities, bootcamps and
simulation games, enabling them to develop a variety of skill sets highly

MSB
valued by the job market.

FOR A GLOBAL INTERDISCIPLINARY

By achieving our curricular objectives using different disciplines we help our

CAREER
students acquire the knowledge and skills necessary for their personal and
professional development.
08 MSB
Mediterranean School of Business

WHY CHOOSE
MSB ?
The Mediterranean School of Business offers a stimulating environment for students to develop
their creativity and soft skills, while earning an internationally-recognized degree.
The resources and services available along with the high quality programs optimize our students
experience and meet excellence standards.

MESRS

INTERNATIONALLY HIGH GRADUATE SUCCESS

RECOGNIZED DEGREES RATE
Apart being accredited by the MESRS*, MSB Either choosing to be entrepreneurs,
is part of an elite group of Business Schools pursuing further education in an international
around the world holding two of the most academic institution or joining the job market,
prestigious international accreditations, EFMD thanks to the school’s academic and corporate
and AMBA – opening global opportunities to global network, and new incubator, MSB
its students and graduates. graduates enjoy a high success rate in these
different paths.

OPENING NEW INNOVATIVE STUDENT-

CENTERED PEDAGOGY
STIMULATING DIGITAL
LEARNING ENVIRONMENT

PROFESSIONAL
MSB favors students’ personal development, The campus has state-of-the-art facilities that
with available personal advisors and active allow the use of the latest technologies and
pedagogy putting the student at the center of enhanced learning tools for a unique learning

HORIZONS
their learning journey. experience.

TAUGHT
IN ENGLISH
MSB degree-awarding programs are taught in
English by internationally qualified professors.
10 MSB
Mediterranean School of Business

Duration Credits Language

3 years 180 ECTS English

Accreditation

LICENCE
MESRS

PROGRAMS PROGRAMS OBJECTIVES

MSB’s Undergraduate Program in Management (Licence degree) is designed for ambitious
high-school graduates looking to acquire managerial and leadership skills in a dynamic and
multicultural learning environment with the aim of broadening their professional horizons at
the international level.
INTERNATIONALLY ACCREDITED BY

OUR TALENT
MAIN STUDENTS’ PATHS AFTER GRADUATION*

+63 %
+8 %
+27 %

are enrolled in PhD are entrepreneurs joined the business

abroad world

WORLDWIDE GRADUATE OPPORTUNITIES

Our graduates have opportunities to continue studying abroad

FRANCE PORTUGAL SPAIN UK SWITZERLAND USA CANADA

FORMAT & STRUCTURE

Year 1 Year 2 Year 3

Start Smart Analitycal Functional Integration Graduation

Tools Areas of Courses
Business
12 PROGRAMS BREAKDOWN Licence
MSB
Mediterranean School of Business

LICENCE LICENCE
Year 1 Year 3
CORE COURSES CORE COURSES

Microeconomics 1 Introduction Business Computing 1 Business Mathematics 2 Organizational Behavior Strategic Management Introduction to Project
to Management Business Methodology 1 Business Statistics 1 Writing and Internship 2 Management Control Management
Mathematics 1 Financial Ethics and CSR Entrepreneurs Composition Business Law Business Game Analytical Techniques in Business Entrepreneurship & Business Plan
Accounting Introduction to Law of the Future Macroeconomics Business Computing 2 Global Economy Consultancy Project
Academic English Management & Leadership Methodology 2
MINOR COURSES
+ 2 ELECTIVE COURSES
Finance & CFA Marketing Hospitality Management
Psychology American History Arab World International Human Rights
Investment Analysis & Portfolio Marketing Communication Hospitality Revenue & Pricing
Sociology History Curating Identities: Gender Identity
Management Consumer Behavior International Management
Advanced Financial Analysis Marketing Digital Marketing Services Marketing
International Finance & Derivatives Services Marketing Events Management Hospitality
Econometrics Operations

Business Analytics International Business

Management
Machine Learning Business Ethics & Corporate Supply Chain Management
Applied Multivariate Data Analysis Governance International Management
Fundamentals of Data Analysis Organizational Change Creativity & Innovation
& Visualization with Python Management Management
Econometrics Cross Cultural Relations International Political Economy
Management

LICENCE + 2 ELECTIVE COURSES + 2 ELECTIVE COURSES

Coaching Spanish Italian
Year 2 Negotiation German Japanese
Graphic Design Programming Chinese Arabic & French
CORE COURSES Methodology Portuguese for international students

Finance 1 Public Speaking & Social Media Managerial Accounting

Marketing Fiscality HRM
Operations Management Internship 1 Professional Communication
Entrepreneurial Culture Business Solidarity & Diversity Beyond Microeconomics 2
Statistics 2 Borders MIS Business Computing 3 Finance 2

+ 2 ELECTIVE COURSES
Democracy & Diversity Society & Politics in North Africa Gender: Diversity & Inclusion in the
International Relations & Geopolitics Workplace
Diplomacy Development Theories
14 MSB
Mediterranean School of Business

INTERNATIONAL
OPPORTUNITIES
EXCHANGE INTERNATIONAL DOUBLE DEGREE
PROGRAM COLLABORATIVE PARTNERSHIPS PROGRAM*
MSB students are given the opportunity MSB students can benefit from one of our Students in our double degree programs
to spend a semester in one of our partner International Collaborative Partnerships (ICP) can begin their journey at MSB for 2 or 3
universities abroad to discover the university, the and earn a 4-year Bachelor or an MSc in various years and then transfer to one of our double
region and benefit from the amazing experience specializations. Formats are either 2+2 or 3+2. degree partners and earn a second degree
of studying abroad. *Please see our website for more details. simultaneously.
16 MSB
Mediterranean School of Business

PARTNERS IN
CANADA

PARTNERS IN
USA

DOUBLE DEGREE
OPPORTUNITIES
START YOUR JOURNEY
WITH 2 YEARS AT MSB AND
CONTINUE WITH ONE OF OUR
INTERNATIONAL PARTNERS
18 MSB
Mediterranean School of Business

Duration Credits Language

18 Months 120 ECTS English
Full-Time

MSB MASTERS
I Ranking 2021

Accreditation
MESRS

INTERNATIONALLY ACCREDITED BY
PROGRAMS OBJECTIVES
The MSB Masters target ambitious fresh graduates or young professionals holding an
undergraduate degree who aspire to access high managerial positions. It is designed to train
students to analyze and solve complex managerial problems and be proactive and reactive to
change. It also aims to make them act in a manager’s position.

MASTER IN
MARKETING

OUR TALENT
MAIN STUDENTS’ PATHS AFTER GRADUATION*
MASTER IN
FINANCE 4 %
5 %
81 %

pursued a graduate are entrepreneurs are employed within 2

program months

EXAMPLES OF COMPANIES IN WHICH GRADUATES ARE PLACED

ALPHAMENA PWC DELOITTE ORADIST MERCK HENKEL COFICAB UBCI

MASTER IN
COCA COLA UNITED NATIONS VERMEG PHILIP MORRIS MACCANN
BUSINESS ANALYTICS

FORMAT & STRUCTURE

MASTER IN SUPPLY CHAIN MSB Master’s program is a 2-year program with the following structure

& OPERATIONS MANAGEMENT

Pre-Master Business Fundamental Core Advanced Graduation
Principles of specialization Specialization
specialization and strategy
*cohort 2020
20 PROGRAMS BREAKDOWN Masters
MSB
Mediterranean School of Business

MASTER IN MASTER IN
BUSINESS ANALYTICS FINANCE
Year 1 Year 1
SEMESTER 1 SEMESTER 2 SEMESTER 1 SEMESTER 2

Business Principles Core Specialization (Core 2) Business Principles Core Specialization (Core 2)
Business Ethics and ESG Data Analytics Business Ethics and ESG Fixed Income
Business Law Econometrics Business Law Alternative Investment and Risk Management
Behavioral Design Thinking Applied Time Series For Forecasting Analysis with R Business Statistics and Analytics Artificial Intelligence and Quantitative Finance.
Business Communication Tools and techniques: Algorithm Data Structure Financial Economics International Finance and Derivatives
Business Statistics and Analytics Behavioral Design Thinking
Business Economics Strategy & Integration 1 Business Communication Strategy & Integration 1
Financial Accounting and Reporting New Trends in Leadership Business Economics New Trends in Leadership
Business Challenge (MKT, BA, FIN, SCO) Business Challenge

Fundamental of specialization (Core 1) Fundamental of specialization (Core 1)

Data Management Financial Accounting & Reporting
Data Visualization Fundamentals of Financial Engineering

Year 2 Year 2
SEMESTER 3 SEMESTER 3

Advanced Specialization (Core 3) Advanced Specialization (Core 3)

Python and Data Analysis Portfolio and Wealth Management
Applied Linear Algebra for Business Analytics Advanced Corporate Finance
Machine Learning Equity Research and Financial Modeling
Deep Learning Topics in Finance: Global Banking & Fintech
ERP and Process Management (SAP) Ethics and Standards for Investment Professionals
Topic in BA
Strategy & Integration 2
Strategy & Integration 2 Business Strategy
Business Strategy

SEMESTER 4
SEMESTER 4
Specialization Experiential Learning
Specialization Experiential Learning Project Preparation Seminar
Project Preparation Seminar Internship
Internship
22 PROGRAMS BREAKDOWN Masters
MSB
Mediterranean School of Business

MASTER IN MASTER IN SUPPLY CHAIN

MARKETING & OPERATIONS MANAGEMENT
Year 1 Year 1
SEMESTER 1 SEMESTER 2 SEMESTER 1 SEMESTER 2

Business Principles Core Specialization (Core 2) Business Principles Core Specialization (Core 2)
Business Ethics and ESG Marketing Psychology and Consumer Behavior Business Ethics and ESG ISO Certification and Process-Based Management
Business Law Marketing Research & Data Management Business Law Advanced Operations Management
Behavioral Design Thinking Integrated Marketing Communication Behavioral Design Thinking Quality Management and Six Sigma Methods and Tools
Business Communication Customer Intelligence & CRM Business Communication
Business Statistics and Analytics Business Statistics and Analytics Strategy & Integration 1
Business Economics Strategy & Integration 1 Business Economics New Trends in Leadership
Financial Accounting and Reporting New Trends in Leadership Financial Accounting and Reporting
Business Challenge (MKT, BA, FIN, SCO) Business Challenge (MKT, BA, FIN, SCO)

Fundamental of specialization (Core 1) Fundamental of specialization (Core 1)

Marketing Management Project Management
Omnichannel Strategy Data Visualization

Year 2 Year 2
SEMESTER 3 SEMESTER 3

Advanced Specialization (Core 3) Advanced Specialization (Core 3)

Sales Management and Selling Strategies ERP Systems and Digitalization: Implementation and
e-Marketing Challenges
Marketing Analytics in the Digital Era Logistics in Supply Chains
Strategic Marketing and Planning Sustainable Global Supply Chain and Transportation
Topics in Marketing (Hubspot Certifications Training) Management
Warehouse Management
Strategy & Integration 2 Topics in OM
Business Strategy
Strategy & Integration 2

SEMESTER 4 Business Strategy

Specialization Experiential Learning SEMESTER 4

Project Preparation Seminar
Internship Specialization Experiential Learning
Project Preparation Seminar
Internship
24 MSB
Mediterranean School of Business

Duration Credits Language

2 Years 120 ECTS English
Part-Time

MSB PART TIME Accreditation

MESRS

MASTERS
INTERNATIONALLY ACCREDITED BY PROGRAMS OBJECTIVES
The Part-time Master in Business Administration with a focus on Artificial Intelligence is
designed for aspiring junior professionals with a minimum of three years of professional
experience.
The program is tailored to elevate their careers by imparting specialized knowledge in
AI Management, equipping them with the needed skills and tools to confidently secure
managerial positions and thrive in the rapidly evolving landscape of business and technology.
PART-TIME MBA WITH
AI FOCUS

CAREER OPPORTUNITIES
AI Specialist in Marketing, Finance, etc. Risk Management Specialist
Project Manager Consultant
Entrepreneur/Startup Founder AI Strategy Consultant
Account Executive/Account Manager

FORMAT & STRUCTURE

MSB Master’s program is a 2-year program with the following structure

Pre-Master Business Fundamental Core Advanced Graduation

Principles of specialization Specialization
specialization and strategy
26 PROGRAMS BREAKDOWN Masters
MSB
Mediterranean School of Business

PART-TIME MBA WITH

AI FOCUS
Year 1

Business Principles Functional areas of business

Financial Reporting & Analysis Financial Analysis and Forecasting
Corporate Communication Data Analytics
Economics of Platforms Marketing in the Digital Era
Project Management Supply Chain & Operations Management
Business Law
Strategy & Integration
Support Leadership and OB & HRM
Tools and Techniques (algorithmic & Python) Business Strategy (+Business games)
Database Management System CSR
Machine learning
Data visualization

Year 2

Core Courses
Digital Transformation
Artificial Intelligence for OM Analytics. Digital Banking and
Fintech
Artificial Intelligence and Financial Modeling
Governance & Data Security
Artificial Intelligence & Ethics
Digital Marketing
Artificial Intelligence for Marketing Analytics

Specialization Experiential Learning

Project Preparation Seminar
Internship
28 MSB
Mediterranean School of Business

Duration Credits Language

2 Years 120 ECTS English
Part-Time

MSB PART TIME

Virtual
exchange with
Accreditation Georgia State
MESRS University

MASTERS
INTERNATIONALLY ACCREDITED BY
PROGRAMS OBJECTIVES
Understand the functioning and governance of healthcare organizations and industries.
Acquire an understanding of the management and administration functions of the healthcare
enterprise.
Integrate healthcare ethics with knowledge of business and industry.
Develop leadership, learning, and professional development skills.

PART-TIME MASTER IN
HEALTHCARE MANAGEMENT

CAREER OPPORTUNITIES
Healthcare management Healthcare management advisor or
Expert in Health Project Management and consultant
Strategy Executive and expert in the central and
Director of a hospital center/ Clinic local administration of the healthcare
Manager of a healthcare facility system
Director of a private healthcare facility Executive in the pharmaceutical industry

FORMAT & STRUCTURE

MSB Master’s program is a 2-year program with the following structure

Pre-Master Business Fundamental Core Advanced Graduation

Principles of specialization Specialization
specialization and strategy
30 PROGRAMS BREAKDOWN Masters
MSB
Mediterranean School of Business

PART-TIME MASTER IN
HEALTHCARE MANAGEMENT
Year 1

Business Principles Functional areas of business

Financial Reporting & Analysis Health Operations and Supply Chain Management
Corporate Communication Healthcare Marketing and Consumer Behavior
Healthcare Economics and Systems Human Resource Management for Healthcare
Project Management Professionals
Medical Law and Ethics Financial Management in Healthcare

Support Strategy & Integration

Machine Learning Executive Leadership and OB in Healthcare
Database Management System Healthcare Business Strategy
Healthcare Analytics CSR
Data visualization

Year 2

Core Courses
Health Innovation and Entrepreneurship
Healthcare Quality Management and Performance
Improvement
International Health
Topics in Healthcare Management
Digital Health
Health Care Negotiation & Conflict Resolution
Innovative Problem Solving and Design Thinking

Specialization Experiential Learning

Project Preparation Seminar
Internship
32 MSB
Mediterranean School of Business

I Ranking 2020

PARTNERS IN
EUROPE
Students at MSB have the opportunity to work towards an MSc
in Corporate Finance and Fintech of Groupe ESC Clermont after
completing 3 semesters at MSB and receiving two master’s degrees.
Advantages: A 20% scholarship

1+1 Double degree program No language tests

No application fees
Finance
Get 2 diplomas in 2.5 years
International Study trip included
Gain International Experience

This Program offers our Student the opportunity to obtain a

double degree.
Advantages: 40% scholarship
Get 2 diplomas in 2.5 years International Study trip
included Ease of application
1+1 Double degree program Gain International Experience
All the specialties

INTERNATIONAL PARTNERS IN
OPPORTUNITIES CANADA
FOR MASTERS This double degree program offers our masters students the
opportunity to obtain a “Diplôme d’études supérieur spécialisé”

DEGREES
D.E.S.S. en gestion - option chaîne logistique from HEC
Montréal and an MBM in Business Management from MSB.
Advantages: Ease of Application
Save Money by studying 1st year at MSB
2 Master’s degrees in the time it would take to
get one
1+1 Double degree program
Gain International experience
Supply Chain and
Operations Management
34 MSB
Mediterranean School of Business

OUR EXECUTIVE PROGRAMS ARE DESIGNED TO TRAIN VISIONARY

EXECUTIVES CAPABLE OF ANTICIPATING CHANGE AND
MOBILIZING THE REQUIRED RESOURCES TO BE AMONG THE FIRST
MOVERS.
THE EXECUTIVE PROGRAMS OFFERED BY MSB ARE :

EXECUTIVE MBA LCI

The EMBA allows participants to acquire The Language and Culture Institute is a center
up-to-date management concepts and of excellence in language training and cultural
develop their soft skills. High diversified and activities. LCI aims to provide language
motivated participants, world-renowned and professional development courses of
faculty and state-of-the-art facilities make excellence, as well as promote intercultural
the EMBA a program of reference in the awareness leading to a better understanding
Mediterranean region. Language of instruction and bringing together of people from all over
is English. MSB’s EMBA program is part of the world.
an elite group of MBA programs around
the world internationally accredited by the
London based Association of MBAs.

MINI MBA CFA PROGRAM

The Mini MBA is a program co-delivered by The CFA program is a preparation for a
HEC Montréal and MSB to executives who certification to get the most prestigious title in
would like to reinforce their managerial and the financial field; Chartered Financial Analyst.
strategic skills. The program is taught in
French and lasts for 6 months.

OUR EXECUTIVE SEMINARS

PROGRAMS MSB provides a variety of short-term seminars

which focus on the development of specific
skills. These short-term programs can be
delivered in French or in English and are taught
by our network of world renowned faculty.
36 MSB
Mediterranean School of Business

SMU ALUMNI AND

INCUBATOR FAMILY RELATIONS
Launched in September 2019, the SMU Incubator was established to nurture the leadership Serves as a hub for graduates to connect with their former school and each other. It offers networking
community of South Mediterranean University (MSB & MedTech). Embracing innovation within events, and mentorship programs to support alumni’s professional growth. The center also organizes
a vibrant entrepreneurial environment, +10% of our students and alumni are trailblazers, shaping reunions, manages alumni records, to enhance the university’s resources and programs. Its goal
the future and creating value. is to maintain a vibrant alumni community, provide ongoing support to build a strong, engaged
With a wealth of faculty expertise, SMU is dedicated to fostering its driven talents and project SMU community that contributes to the institution’s legacy and supports current students.
leaders by aiding the growth and execution of their business concepts. The Incubator provides
a comprehensive 6-month training for entrepreneurs and spinoffs in the early stage, offering
workshops, mentorship, coaching, and access to MSB & MedTech resources and network. This
culminates in Pitching Sessions before expert panels, potential clients and interested investors
WHERE ARE OUR MSB
The SMU Incubator is not just a training ground; it’s a gateway for entrepreneurs and companies
to expand their horizons to new markets and secure funding through our extensive Alumni and ALUMNI TODAY ?
Partner network and have impact on our communities.
Our Co-working Space is designed as a collaborative hub for each cohort to leverage collective
skills, resources, and business-engineering synergies.
47,11%
Total Distinct count
In its third year, the latest cohort showcased their innovative FinTech, HRTech, and FoodTech
25.24 % of our alumni work in France: 134
startups to investors on DEMO DAY after months of guidance from top mentors and industry
5.65 % of our alumni work in Canada: 30
experts.
4.14 % of our alumni work in USA: 22
3.77 % of our alumni work in Germany: 20

SMU CAREER
20,67%

SERVICES 5,67%
3,25%
3,04%
2,73% 2,73% 1,78% 1,26% 0,94%
In today’s competitive job landscape, effective mentorship is more
essential than ever to make informed career decisions. Our career Canada - - Bulgaria Austria China Qatar Bangladesh - Denmark

center is dedicated to closing the gap between the demands

of professional life and our academic offerings, equipping our
students with the necessary skills and insights for professional
triumph.
MSB SENT TO
SMU Robust corporate partnerships provide students with
essential career development resources and direct pathways to Banque national du Canada Hitlon Amazon
employment opportunities. These collaborations offer internships, UNDP Emporia state university HSBC
job placements, and practical insights into industry trends, greatly Unicef Microsoft EY
enhancing the employability and real-world preparedness of Deloitte Bloomberg Allianz
graduates. New york Stock Exchange British international investment Hitachi energy
38 MSB
Mediterranean School of Business

FONDATION AN EXCITING
SMU STUDENT LIFE
Promotes and supports the development of talents through For broader horizons and for a learning experience that does not stop at the doorsteps of the
academic excellence. classrooms, the campus features many clubs and associations that provide extracurricular and
Fondation SMU is a Tunisian non-profit association created in 2018 by co-curricular opportunities for students, launching social projects, raising funds and donations for
South Mediterranean University to create and manage its Corporate those in need or developing leadership skills and aiming for peace or wining competitions and
Social Responsibility programs. bringing back trophies with SMU Sports Club. Our students are always learning, developing, and
Its aim is to promote and support the development of Tunisian youth most importantly following their passions around and beyond campus.
through the funding of student scholarships, research projects as
well as employability and capacity building initiatives.

Resting area, Mezzanine, MedTech

Cafeteria, ground floor, MedTech

FOSTER TALENT DRIVE RESEARCH

& OPEN QUALITY EXCELLENCE
EDUCATION TO ALL
Offer scholarships and loans to students who Provide an optimal framework for research
have the talent and ability to succeed but around projects that have the potential to
concerns about funding. positively impact the social and economic
sectors.

BRIDGE DEVELOP Cafeteria, ground floor, MedTech

EDUCATION COMPETENCIES & SKILLS

Facilitate employability of young Deploy capacity building programs that

graduates by bringing them into a high-level develop competencies and skills.
training coupled with apprenticeship.

www.fondationsmu.org
40 MSB
Mediterranean School of Business

SMU
MAKERSPACE
Dedicated to creativity and innovation, SMU Makerspace
is a space where students, faculty and alumni can gather
to invent, create and learn with a “do it yourself” spirit.
SMU Makerspace enables SMU Community members to
explore new interests and to develop creative projects
from conception to implementation.

Created on April 1st 2023 at the cutting edge IN THIS SPACE,

YOU MAKE
of technology, the Trading Room of the South
Mediterranean University offers 18 specialized
workstations allowing the University’s students to

YOUR DREAMS
experience the environment and the activity of the
highly performing financial analysis and trading
platforms. Students and faculty members benefit
from access to Refinitiv Eikon and Datastream
platforms and to Cloud / Windows based Financial
Trading and portfolio management simulation
platforms.
COME TRUE
042

info@smu.tn
Campus SMU : Les jardins du Lac 2, Tunis (+216) 28 434 328 www.smu.tn