INDUSTRIAL TRAINING REPORT (DDWG3914)

CENTRAL CABLES BERHAD

NO. 7862, BATU BERENDAM, 75350 MELAKA.
TEL : 06-2325821 FAX : 06-2325823
EMAIL : admin@central-cables.com.my
WEBSITE : http://www.central-cables.com.my
PREPARED BY :
NAME : MAH RI WEI
MATRIC NUMBER : AF161WG008KYM
PROGRAMME
: DIPLOMA IN TECHNOLOGY MANAGEMENT
INDUSTRIAL TRAINING PERIOD
: 11 FEBRUARY 2019 – 14 JUNE 2019
ACKNOWLEDGMENT

The internship opportunity I had with Central Cables Berhad was a great
opportunity for learning and professional development. Therefore, I consider myself a
very lucky individual as I was provided with an opportunity to be a part of it. I am
also grateful for having a chance to meet so many wonderful people and professionals
who had led me through this internship period. During my internship period, I have
received generous help from many colleagues and superiors. It is a great and unique
pleasure to me that I have got a chance to thank a large number of individuals for their
help, encouragement, and support to make the internship successful.

First and foremost, I am very grateful to my departmental supervisor,

Norfarahain Binti Mat Isa. She is a purchaser or purchasing executive under the
purchasing department. She allowed me to encroach upon her precious time freely
right from the very beginning till the completion of my internship. Her guidance,
encouragement, and suggestions provided me necessary insight into the problem and
paved the way for the meaningful ending the work in a short duration. I have no
hesitation to say that, without her constant support, I cannot complete my internship
and finish this report successfully.

I am grateful to Khatimah Binti Khama, the logistics executive who teach me

a lot how to do the task well and giving me support to finish this internship too. I
would like to express my gratitude to Mr. On the Boon Chau, assistant manager of the
maintenance department and production executive, Noor Dhafira Abdul Karim about
their constant guidance, support, valuable suggestions, and information are given to
help me finish my report during my industrial training. They keep helping me
whenever I need some helps to solve the problem. They taught me a lot about how to
carry out certain tasks or duties correctly, smoothly and even effectively. Stress-free
working environment experienced in Central Cables Berhad.

In conclusion, I perceive as this opportunity as a big milestone in my career

development. I will strive to use gained skills and knowledge in the best possible way,
and I will continue to work on the improvement, in order to attain desired career
objectives. Hope to continue cooperation with all of you in the future.

ii
DECLARATION

I, Mah Ri Wei hereby declare that this industrial report is an original work and has not
been published or submitted to this organization or any other institution of training for
an academic award. This industrial training report has been checked, approved and
verified by the supervisor. It will be submitted for examination purpose with the
approval and verification of the supervisor.

Your Sincerely,

----------------------------

(MAH RI WEI)

Date

----------------------------

Your Sincerely,

----------------------------

(PUAN NORFARAHAIN BINTI MAT ISA)

Organization Supervisor

Date

----------------------------

iii
 TABLE OF CONTENT

NO. TITLE PAGE NUMBER

1 ACKNOWLEGMENT ii

2 DECLARATION iii

3 TABLE OF CONTENT iv
4 ORGANIZATION BACKGROUND 1–2
5 ORGANIZATION CHART 3–6

6 JOB SCOPE TABLE OF INDUSTRIAL TRAINING 7–9

7 JOB SCOPE CONDUCTED 10 – 13

8 MAIN ACTIVIES CONDUCTED 14 – 15

9 PRODUCTS 16 – 17

10 SWOT ANALYSIS 18 – 20

11 MARKETING ANALYSIS 21 – 23

12 MARKETING STRATEGY 24 – 26

13 PROBLEMS 27

14 SUGGESTIONS 28

15 CONCLUSION 29 – 30

16 REFERENCE 31

17 APPENDIX 32 – 36

iv
INTRODUCTION

Organization Background

Central Cables Berhad (CCB) was incorporated in Malaysia as a private

limited company on 6 June 1967 under the name of Syarikat Central Cables Sendirian
Berhad. It was subsequently converted to a Public Limited Company on 25th
September 1980 under the present name "Central Cables Berhad".

Central Cables Berhad (7169-A) operates from two facilities with a combined
area of 491,000 sqft and production capacity of RM 400 million. CCB possess
professional cable manufacturing solution CCB is headquartered in Batu Berendam in
the historical state of Melaka, Malaysia. It also has a factory which is named Atlas
Wire and Cables Sdn Bhd and located at Senawang in the state of Negeri Sembilan. It
is a cable and wire manufacturing company which produces power and control cables
and bare conductors up to 500kV systems, complying to the International Electro-
technical Commission (IEC), British Standards (BS) and SIRIM (Malaysia) standards.
CCB is accredited with ISO 9001:2015 certification for Quality Management System
by IQNet and SIRIM QAS. The Company's paid-up capital is US 11 million. The
factory has currently about 250 strong combinations of the skilled and semi-skilled
workforce.

The company’s vision is to be among the leaders in cable manufacturer and

related business globally while the mission is we are committed to excellence in our
products and services. Central is a word which has many values and stands for these
core values which are Commitment, Excellence, Nurturing, Together, Responsive,
Accountable and Lead by reputation. The corporate philosophy is always to provide
quality’s products and services at a competitive price that consistently meet Customer
Satisfaction. All employees strive for excellence in quality, productivity and service
by complying to ISO 9001:2015 and to ensure continuous improvement.

The products are widely used in infrastructure, property and mixed

development projects. The products produced are also used in every level of electrical
transmission and distribution, from 500kV transmission lines down to electrical wires
in the home.

1
 Every single product that rolls off the production line is subject to a series of
routine tests to ensure its quality and reliability. On request, Factory Acceptance Tests
(FAT) is performed in the presence of the customers. The company is constantly
working on upgrading employee knowledge and skill as it helps in developing and
nurturing them to become more reliable resources which eventually benefit the
company. In the industry where technology and innovation have no boundaries to
make sure the employees take skill enhancement or employee development activities
seriously.

2
ORGANIZATION CHART

BOARD

OF

DIRECTOR

CHIEF

EXECUTIVE

OFFICER

CHIEF

CORPORATE FINANCIAL OPERATION FACTORY

OFFICER

3
Board of Directors Responsibilities

 Determine the company's vision and mission to guide and set the pace for its
current operations and future development.
 Determine the company policies and values to be promoted throughout the
company.
 Review and evaluate present and future opportunities, threats, and risks in the
external environment, current and future strengths, weaknesses, and risks
relating to the company.
 Ensure that the company's organizational structure and capability are
appropriate for implementing the chosen strategies.
 Delegate authority to management, and monitor and evaluate the
implementation of policies, strategies and business plans.
 Monitor relations with shareholders and relevant stakeholders by gathering
and evaluation of appropriate information.
 Promote the goodwill and support of shareholders and relevant stakeholders.

Chief Executive Officer (CEO) Responsibilities

 Provide inspired leadership company-wide.

 Develop and implement operational policies and a strategic plan.
 Act as the primary spokesperson for the company.
 Develop the company’s culture and overall company vision.
 Oversee the company’s fiscal activity, including budgeting, reporting, and
auditing.
 Assure all legal and regulatory documents are filed and monitor compliance
with laws and regulations.
 Identify and address problems and opportunities for the company.
 Oversee day-to-day operation of the company.

4
Chief Financial Officer Job Duties

 Develops finance organizational strategies by contributing financial and

accounting information, analysis, and recommendations to strategic thinking
and direction.

 Establishes finance operational strategies by evaluating trends; establishing

critical measurements; determining production, productivity, quality, and
customer-service strategies; designing systems; accumulating resources;
resolving problems; implementing change.
 Develops financial strategies by forecasting capital, facilities, and staff
requirements; identifying monetary resources; developing action plans.
 Monitors financial performance by measuring and analyzing results; initiating
corrective actions; minimizing the impact of variances.
 Maximizes return on invested funds by identifying investment opportunities;
maintaining relationships with the investment community.
 Reports financial status by developing forecasts; reporting results; analyzing
variances; developing improvements.

Chief Operating Officer Job Duties:

 Measures effectiveness and efficiency of operational processes both internally

and externally and finds ways to improve processes.
 Develops and implements growth strategies.
 Provides mentoring to all employees, including management
 Motivates staff to meet or surpass organizational goals.
 Oversees daily operations and makes adjustments as necessary.
 Promotes communication between colleagues for the benefit of information
flow and to curb any problems that arise.

5
Manufacturing Operation Managers Responsibilities

 Work and people scheduling, performance management and hiring decisions.

 Supervisor plans prioritize and direct work of subordinates based on general
policies and management guidance.
 Supervisors generate and review reports on attainment of schedules and
objectives relative to Safety, Quality, Waste Elimination and Delivery.
 Supervisors develop working relationships with others inside and outside of
CATD.

6
 JOB
SCOPES FOR INDUSTRIAL TRAINING STUDENT
NAME MAH RI WEI
MATRIK NO AF161WG008KYM
PROGRAM Diploma in Management Technology /Diploma Pengurusan Teknologi

Please tick ( ) if
Bil Job Scopes
applicable
Diploma in Management Technology ( DDPG )
KNOWLEDGE OF THE ORGANIZATION:
Staff at the organization : observing experienced staff to learn
1 
procedure/method
2 Structure of the organization 
3 Office rules, policies & practice 
4 Services offered by the organization 
5 System of recording of staff’s attendance, 
ASSISTING/ PERFORMING / COMPLETING
Work in different departments to gain perspective, including general
6 management operation, marketing, sales, customer services, purchasing, 
merchandising, and personnel departments & IT.
7 Adhere to guidelines of formal written training program.
8 Use company reports to analyze sales, gross profit and inventory activity.
9 Implementation of any and all initiatives put forth by Director/ supervisor 
10 Work with other managers to plan and direct the work of the organization.
11 Reads, interprets and understands documents and specifications. 
12 Handle established accounts to gain familiarity.
Adept well with word, excel, power point spreadsheets, databases and other
13 
computer applications & web research
Participate in weekly & daily meetings, summarize minutes
14

To collect, understand, process, verify and report accounting related-

15
information to his/her vertical head

7
DOCUMENTATION


16 Completes basic tasks on documentation.

17 Maintaining records


18 Filing, printing
Assists in report writing, prepares standard reports/documentation to
19
communicate results to other departments.
20 Identifies areas for improvement, suggests solutions, and submits idea records

To assist in the preparation of monthly or weekly financial reports
21
Manage specialized information, reports, forms dealing with fees, billing,
22 tracking of projects etc

23 Other tasks of assigned projects



ADMINISTRATION /OPERATION

24 Learns and becomes proficient in the company operation.


25 Assists with the development of office schedules and budgets

26 Inventory management

27 Project Management

28 Interact with managers.
Maintain high standard professionalism in attitudes with customers, clients,
29 
employees and management.
Maintain a positive work atmosphere by acting and communicating in a good
30 
manner

31 Be a team player

32 Continue to grow knowledge and made improvement



33 Maintaining compliance to all quality requirements.

34 Line Leader

35 Product Marketing

36 Safety and Health
37 Maintain clean and orderly work areas 

8
 
38 Comply with safety regulations

LOG BOOK RECORD


39 To record daily activities

40 To have the recorded activities submitted to supervisor at the organization

OTHER WORK CARRIED OUT (PLEASE LIST)

- Dealing and communicating with the suppliers when making orders.

______________________________________________________________________

……………………………………………
Norfarahain Binti Mat Isa
Central Cables Berhad

9
JOB SCOPE CONDUCTED

Knowledge of the Organization.

- Observing experienced staff know and learn how they perform and carry out their
duties and tasks with a certain procedure or method. After learning, try to practice.
Trying to become proficient in the tasks which have been doing and carry out many
times.

- Structure of an organization is a system used to define a hierarchy within an

organization. It identifies each job, its function and where it reports to within the
organization. A structure is then developed to establish how the organization operates
to execute its goals. Through it, we can know how the task allocation, coordination,
and supervision are directed toward the achievement of organizational aims.

- On the first day, Human Resources Executive explained to me about the official
rules, policies, and practices. Punctuality is very essential in Central Cables Berhad.
Good discipline can create or produce good quality of employees. If be late, the salary
will be decreased. The working hours are 8 hours. When we enter the area which is
needed to wear safety shoes, we need to follow the rules to prevent us from injuring
or any unexpected things happen.

- Services offered by the company are manufacturing, selling, packaging and

delivering cables and wires which are used in various power connection or
transmission.

- The system of recording the permanent staff’s attendance is using the Radio
Frequency Identification (RFID) attendance system. The employees need to scan their
name tag or card at the machine to record their attendance. Their attendance will be
recorded successfully when it is verified. Interns and probationary employees use the
attendance system which is the punch card machine. The staffs need to insert the card
into that machine. After the machine returns the card, the timing will show directly on
the card. It is easier to track which employees are not punctual to work.

10
Assisting / Performing / Completing

- Working in different departments can learn more different things in the real working
environment and getting to know how a certain department running in order to gain
more experience. I work in the purchasing department and production department.
Mostly, I will assist the purchaser to make orders, create purchase orders, create
goods received notes, filing the purchase orders, factory received notes, purchase
requisitions, and goods received notes, and communicate with staff of the other
departments and the suppliers to follow up the procedure or process of the purchase
order.

- Put initiatives completely when working with supervisor without urging by her.
Follow the instructions are given by her and work what she has asked to do.
Understand the procedure and perform what is needed to do after something is done.
Without waiting for the supervisor to remind, ask to do or give something that is
needed to do and has been taught before.

- In the production department, I need to read, interpret and understand documents

like daily production records. Calculate the production quantity is needed to key in the
Microsoft Excel also.

- In the purchasing department, for ordering drum, and batten wood, I need to
calculate how many kilograms of the batten wood that they request based on their
purchase requisitions.

- Adapt well with Microsoft Excel and other computer appliances AutoCount
Accounting Software, Email, and Web Research.

- In Microsoft Excel, I will key in daily production records with the fixed formula by
referring to the paper works. Using the AutoCount Accounting Software to insert the
creditor details, create purchase orders and goods received notes. The creditor details
are our supplier’s details, the procurement team or the purchasers will refer to it when
we need to contact them. Requesting the quotations, sending the purchase orders
which have been scanned into PC through by email to the suppliers. Follow up with
the suppliers through email also. Researching online to getting know getting more
information about the suppliers and the price of the goods which we want to purchase.

11
Documentation

-Complete basic tasks on documentation. In the purchasing department, I will create

purchase orders by referring to the purchase requisitions.

-Punching and stapling the paper works which are purchase orders, purchase
requisitions, factory delivery note, and goods received a note to the filing. Filing in
the file according to the running number for records and further reference.

- Filing the original copy of purchase orders into envelopes and the envelopes will be
then passed to the suppliers if they come.

- Print the received quotation what we have requested from the suppliers before. Print
the purchase orders after it is created or done.

- Attach the printed quotations, purchase orders, and purchase requisitions together.

-Maintaining records, keep filing the latest paper works in the file for further
reference

- Photocopy the original copy of delivery orders, invoices and other relating
documents after the person who made the purchase requisitions has signed on there.

- Identifies areas for improvement, suggest solutions, and submit idea records

- Tell and discuss with the supervisor about the suggestion on how to make the
process goes smoothly and the filing system is easier for her to filing and refer later.

12
Administration / Operation

-Interact with the managers. To get signatures from them to prove the goods is
purchased and received successfully and help them do the simple things like passing
the documents to the other departments and inform them got a meeting. Ask for the
manager’s ideas to decide which supplier should be purchased with too.

-Complying with safety regulations. I will wear safety shoes when going to the
production line and other areas where are needed and required to wear safety shoes to
make sure the safety of yourself. Follow the way the supervisor and superiors taught
me how to complete the tasks given.

- Maintaining a positive work atmosphere by acting and communicating in a good

manner. Show good attitude when working and speak to the colleague in a respectful
and polite way.

- Be a team player. I will work with the supervisor in a team. I will not work alone
without her permission and knowledge.

- Continue to grow knowledge and made an improvement. Continue learning and do

not make the previous failure, and boost the speed of finishing the tasks given.

- Safety policies and stickers are displayed in the working place to remind all
employees to be alert of their safety when working.

Log Book Record

- To record daily activities what have done and learned before going back home.

- To have the recorded activities submitted to the supervisor at the organization. Daily
activities will be submitted to organziation supervisor after the recording is done. The
supervisor will sign and leave a comment on the log book.

13
MAIN ACTIVITY REPORTS

1) Purchasing Department

- Request quotation from many suppliers at the same time. It aims to compare the
price offered by the suppliers and decide to make an order with the desired supplier.

- Receive purchase requisition (PR) from the other departments and make sure PR is
fully signed which means the purchase is created, requested, confirmed and approved
by someone who is higher in authority.

- Paste the received stamp with the correct date when receiving the PR.

- Make orders by calling a certain supplier directly or chatting through WhatsApp to

purchase goods.

- Create purchase orders in AutoCount software.

- Scan the purchase order into PC and rename it for easier searching.

- Send purchase order to the supplier through email to confirm our order.

- Get the signatures from General Manager in the Production Department and Chief
Executive Officer to make the purchase order officially approved by them.

- Check the quality and quantity of goods and make sure the goods are in good
condition and matching with what we have ordered before.

- Paste the company’s stamp and sign the signature on the delivery orders and
invoices to prove that we have received the goods.

- After receiving the goods, call them who made the purchase requisition to purchase
goods to collect their goods.

- Create goods receive notes (GRN) in AutoCount software when original delivery
orders and invoices are received from suppliers.

- Paste the PR and GRN stamp on the original copy of delivery order or invoice and
then jot down the relevant information about the number of a purchase requisition and
the number for good received notes.

14
- After that, the person who made or prepared or requested the purchase requisition
needs to sign on the stamp what we have pasted on the original copy of delivery order
or invoices.

- Next, photocopy the original copy of delivery order or invoices which have been
signed to record and filing further.

- The original copy of delivery order or invoices will be passed to the accounting
department for them to make the payment later.

- Separate the purchase orders and purchase requisitions according to the relating
department and distribute to them later.

- Filing the original copy of purchase orders into an envelope and give the envelope to
the suppliers by hand. Filing the copy of purchase orders and purchase requisitions
which purchasing department is needed to keep as records.

- Filing factory delivery note (FDN) and goods received notes.

- Distribute to who requests and needs the purchase requisitions and filling up the
relating information.

- Dealing and follow up with suppliers regarding the quotations, orders, purchase
orders, delivery orders, and invoices.

- Complying safety rules when working in factory especially the production area. To
prevent any accident happens.

2) Production Department

- Key in daily production records in Microsoft Excel by referring to the paper works
which are done by the operators. Filing the document which is issuer’s copy of
purchase order.

- Get the factory delivery note (FDN) and filling up the relating information when
taking the FDN.

- Filling FDN when transferring the goods to outside from factory or selling goods to
outside.

15
PRODUCTS

Central Cables Berhad (CCB) engages in the manufacture and sale of cables
and wires. CCB specializes in the manufacture of power cables of copper and
aluminium from 1kV to 33kV. The products produced by CCB are widely used in
infrastructure, property and mixed development projects in Malaysia as well as
Myanmar. CCB is a local brand. It also supplies a wide range of telecommunication
cables and special cables for oil and gas and also marine cables. Products are also
used in various levels of electrical transmission and distribution, which are a power
plant, transmission, substation, distribution (ABC), distribution (UG) and housing
wire.

The products range are PVC housing wires, low voltage cables up to 1kV, low
voltage Aerial Bundled Cables up to 1kV, Medium voltage cables up to 33kV,
Medium voltage Aerial Bundled Cables up to 33kV, Covered conductors up to 11kV,
Bare All Aluminum Conductors (AAC), Aluminium Conductor Steel Reinforced
(ACSR) up to 500kV and Thermal Aluminum Alloy Trapezoid Shaped Wires
(TACSR/TW) up to 500kV.

For transmission, the product produced is overhead bare conductors which are
up to 500 kV. Product standards are BS, ASTM, and TNB Specs. Aerial Bundled
XLPE & PE Cables are produced for distribution (ABC) which has 1 kV, 11 kV, 22
kV, and 33 kV. Product standards are IEC 60502-1, IEC 60502-2, and TNB Specs.
For distribution (UG), underground medium voltage XLPE Cables and Low Voltage
Power & Control XLPE & PVC Cables.

Furthermore, Low Voltage Power & Control XLPE & PVC Cables produced
in the form of 1, 2, 3, 4-cores and multicores. Product standards are IEC 60502-1, and
BS 6346. Underground medium voltage XLPE Cables are produced in the form of 11
kV, 22 kV, 33 kV and also 1-core or 3-cores. Product standards are IEC 60502-2 and
TNB Specs. Moreover, product standards are MS 2112- and MS 2112-4.

The products produced by CCB are certified and recognized internationally

and locally. CCB’s products are complying for the International Electro-technical
Commission (IEC), British Standards (BS) and SIRIM (Malaysia) standards. CCB is

16
accredited with ISO 9001:2015 certification for Quality Management System by
IQNet and SIRIM QAS.

ISO stands for International Organization for Standardization. It is

an organization that makes international rules about the quality of products
and services. ISO 9001 provides a generic yet comprehensive structure on which
organizations can establish processes to help achieve business objectives. It has
received widespread global recognition with around one million certificates issued.

CCB’s products are certified by Suruhanjaya Tenaga. It is also known as The

Energy Commission. A statutory body with the role to regulate the energy sector in
Malaysia. It is certified by TNB which is Certificate of Product Acceptance. IQNet is
an international network of partner certification bodies. Since being established in
1990, IQNet has remained the world’s largest network of leading certification bodies;
with numerous partners spanning hundreds of offices and subsidiaries throughout the
globe.

The testing of the products is certified by KEMA Laboratory. A leading

authority in energy consulting & testing and a reputable awarding body for high
voltage laboratory certificate (a certificate of type tests). The products of CCB are
accredited by UKAS. UKAS stands for United Kingdom Accreditation Service. It is
the most famous accreditation body. UKAS accreditation provides an assurance of the
competence, impartiality, and integrity of conformity assessment bodies.

Services offered by CCB are testing, packaging and delivery. Detailed and
careful testing is carried out to make sure the products are safe to use and suitable to
sell and deliver to clients then. Next, the staff will package the cables and wires in the
drum. Logistics department will arrange the lorry to send the products which are
packed well in the drum. It will be then sent to the place where customers have
requested, organizations, infrastructures or development projects.

17
SWOT ANALYSIS

Situation analysis is defined as an analysis of the internal and external factors

of a business. It clearly identifies a business's capabilities, customers, potential
customers and business environment, and their impact on the company. CCB is
running the business quite successfully. CCB’s products make sure the power
connections are well connected. Without the cables and wires produced by CCB, a
power plant cannot function even though electricity is available. Power generated
cannot be transmitted to the rest of power connections too. CCB’s products play an
essential role in connecting power. Its overall performance is excellent.

A SWOT analysis is a strategic planning technique used to help a person or

organization identify strengths, weaknesses, opportunities, and threats related to
business competition or project planning.

First competitive strength or advantage of CCB is the reputation and

recognition of CCB. It is because CCB has broad, wide, and deep experience in
manufacturing cables and wires which is more than 50 years, compared to most of the
other manufacturing companies in a similar industry. Well quality products produced
by CCB. It is very well integrated into the market which gives it a distinctive edge.

The second strength is effective operation because strong teamwork built

between the superiors and subordinates made the production go smoothly and reduce
the failure and imperfections. Training and learning practice by the employees made
them improved and enhanced their skills which are needed and acquired to perform
the tasks or duties successfully and efficiently too. The high-skilled workforce will
increase productivity indirectly since all the operations are going smoothly.

A third strength is a strong distribution network. Over the years, CCB has built
a reliable distribution network that can reach the majority of its potential market. Due
to consistent quality production of cables and wires, CCB brand products are highly
trusted by the customers. It will lead to a high level of customer satisfaction. Strong
and stable cables and wires market is built. The company with its dedicated customer
relationship management department is able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential

18
customers. It helps CCB build a strong relationship between the customers like TNB
and also continuous cooperation.

The fourth strength is reliable suppliers. CCB has a strong base of a reliable
supplier of raw material thus enabling the company to overcome any supply chain
bottlenecks. For example, the main drum supplier is Tan Song Poh & Manufacturing
(M) Sdn. Bhd. and Zhou Sheng Industries Sdn. Bhd. For batten wood, the suppliers
are Impressive Transforms Sdn Bhd and Boh Huat Chan Sdn. Bhd.

Fifth strength of CCB is practice Just In Time (JIT) technique. A just-in-time

system of manufacturing is based on preventing waste by producing only the amount
of goods needed at a particular time, and not paying to produce and store more goods
that are needed. CCB will produce the cables and wires when orders are received and
confirmed. JIT can reduce waste and keeps inventory levels low. It means that the
inventory holding cost is low too. Production mistakes can be spotted more quickly
and corrected, which results in fewer products being produced that contain defects.

The weakness of CCB is insufficient office staffs. It made the procedure is

delayed, cannot operate smoothly and effectively. Workloads are maximized because
some departments are assigned one person in charge to handle the things and finish
the tasks and duties assigned. The understaffed problem made them accumulate the
tasks they suppose needs to be done soon. When the report submission time is around
the corner, they need to rush to finish the reports. Job quality is reduced or lowered
due to they just need to finish the task as soon as possible. At the time, the job
quantity is more important than job quality.

There are gaps in the product range sold by the company. Lack of choices can
give a new competitor a foothold in the market. Due to backward technology, made
CCB cannot produce more types of products as others. Backward technology defines
unsophisticated technology that having less progress than normal. The technology is
developing slowly. CCB faces technological challenges through limited resource need
to be concerned.

The main opportunity is expansion into the emerging markets like

neighbouring states and even countries. There are more new customers from the
online channel. CCB can communicate with customers online. It will increase the

19
sales of CCB and even the profit also. In the next few years, the company can
leverage this opportunity by knowing its customer better and serving their needs using
big data analytics.

This opportunity will also help strengthen CCB as a company as it presents

more revenue sources and also helps reduce business risks considerably by spreading
its revenue sources. The market development will lead to dilution of the competitor’s
advantage and enable CCB to increase its competitiveness compared to the other
competitors.

Customer retention will be difficult and hard due to the increasing presence of
global brands. Well established competitors pose the biggest threat to CCB. It will
reduce the revenue of CCB because the products sold are less than before and the
profits will be decreased also. Global brands will be more trusted by clients than the
local brands like CCB brand because it is recognized throughout much of the world.

Next threat of CCB is fluctuating economic scenarios which can affect

business operations also. Inflation rate may be increased due to market dynamics. It
will make the rising costs of the raw materials and other things that we need to use in
production will be rose. It will make the rise in expenses and reduce profits.

In addition, the threat to CCB is new and advanced technologies developed by

the competitor or market disruptor could be a serious threat to the industry in the
medium to long term of the future. Advanced technology can improve the quality of
products and shorten the production time and proceed for fast delivery also. If CCB
does not adopt that kind of technology, it will cause the majority of the potential
market and even current CCB’s customers will purchase the cables and wires with
other manufacturers.

20
MARKETING ANALYSIS

In Malaysia, the local market of CCB is mainly focused on TNB and some
OEM. Current export markets of CCB are Australia, Indonesia, Mauritius, Myanmar,
Philippines, Singapore, and Vietnam. Target Market is a group of consumers or
organizations most likely to buy a company's products or services. Target markets of
CCB are private consumption, corporates, government, etc. Market segmentation is
the process of dividing a market of potential customers into groups, or segments,
based on different characteristics. The segments created are composed of consumers
who will respond similarly to marketing strategies and who share traits such as similar
interests, needs, or locations. Market segmentation of Central Cables Berhad is a
power plant, transmission, distribution (ABC), distribution (UG), housing,
infrastructure, marine industry, telecommunication industry and oil, gas industry.

Market Size is the number of individuals in a certain market who are potential
buyers and sellers of a product or service. Estimated market size of CCB is occupied
by Manufacturer (OEM), Tenaga Nasional Berhad (TNB) and Sabah Electricity Sdn.
Bhd (SESB) around 85 % and the remaining (15%) is occupied by Open Market (OM)
and Stocks. The estimated monthly sales of CCB are around RM 25,000,000. The
estimated yearly sales of CCB are around RM 300,000,000. Defect cables or rejected
drums in 2018 are worth RM 500,000.

Competitors of CCB are Universal Cable (M) Berhad and Tonn Cable Sdn.
Bhd. Universal Cable Berhad is well recognized by internationally and locally.
Products range is more than what CCB offered. The wire and cable industry is highly
competitive and by providing a wide variety of products is a competitive strength for
Universal Cable. This diversified product offering helps to reduce the impact of
market volatility in one particular product segment and provides economic stability.
Products are used in industrial, residential and commercial industry.

Universal Cable (M) Berhad is founded in 1967. The parent organization of

Universal Cable is Sarawak Cable Berhad which has 8 subsidiaries. One of the
subsidiaries is Universal Cable. Strong financial investment from the parental
organization will reduce the possibility of incurring a loss. Universal Cable has a
comprehensive range of products for different industries. It cables for Oil & Gas,
Marine & Shipboard, Power Generation and Transmission or others, each product has

21
been specifically designed to the requirements of the particular industry and usage
category. This includes looking into factors such as space limitations, possible
exposure to chemicals & oil, wide temperature fluctuations, continuous vibration
loads, the risk of fire and more. Every product also goes through stringent quality and
safety tests before being delivered to the clients.

Cables produced by Universal Cable wired at many major projects like

infrastructures and buildings in Malaysia and foreign countries too. These projects,
along with the recent acquisition and expansion in other emerging markets, further
Universal Cable’s strategy to expand globally into economies that are building their
energy infrastructure. This creates an opportunity for the company to increase its sales
and brand presence by providing energy and electrical infrastructure cables in these
emerging markets.

In Malaysia, places wired by Universal Cable are Kuala Lumpur International

Airport (KLIA), Petronas Twin Towers (KLCC), PLUS Highway, Petronas, Telekom,
Tenaga Nasional Berhad, Iskandar Development, Malaysia Light Rail Transit, Kuala
Lumpur Sentral Station, Sepang Formula 1 Race Track, Ampang Kuala Lumpur
Elevated Highway and many more. Determining a fair market, the monthly price for
the service is more difficult because there is direct competition from other cable
networks or industry in this area. Therefore, Universal Cable considered two sources
to determine the monthly charges.

Tonn Cable is incorporated in 2002 and located in Beranang, Selangor. Within

a short period of time, it has gained recognition for providing products of superior
quality, excellent customer service, and reliable after-sales support. It is one of the
fastest growing Low Voltage (0.6/1kV) power cable manufacturers in Malaysia.
Within a short period of time, it has gained recognition for providing products of
superior quality, excellent customer service, and reliable after-sales support. Tonn
Cable caters LV Cu Power Cable, LV AL Power Cable, Data Communication Cable,
Copper Tape for Lighting Protection, Fire Resistant Cable (FR) and Flame Retardant
Cables (FRT).

Certification and award of Tonn Cable is less than the certificate what is held
by CCB. Quality is not that assured like CCB’s product. Tonn Cable has less
experience like CCB. Tonn Cable is ISO 9001:2008 accredited for its Quality

22
Management System by TUV SUD PSB of Singapore and SIRIM of Malaysia.
Backed by advanced machinery, facilities, and technology, we manufacture products
that are tested and awarded the Product Certification Scheme by SIRIM of Malaysia,
TUV SUD PSB of Singapore and SNI of Indonesia.

Tonn Cable’s products are listed with the Fire and Rescue Department of
Malaysia, Singapore Housing & Development Board (HDB), Brunei Department of
Electrical Services (DES), Jabatan Kerja Raya (Public Works Department of
Malaysia) and Suruhjaya Tenaga (Energy Commission of Malaysia), Malaysia
Jabatan Bomba dan Penyelamat (Fire & Rescue Department of Malaysia). The
company won the prestigious Malaysia 50 Enterprise Award in 2007. We firmly
believe in continuously improving the quality of our products through research and
development.

Power Cable Projects in Malaysia are Sg. Siput & Tampin KTM Railway
Station, Kuala Lumpur International Airport 2, Naza Plaza in Kuala Lumpur, Viva
Shopping Mall in Kuala Lumpur, Legoland Malaysia Theme Park and Canon Factory
in Shah Alam, University Of Malaya, Universiti Teknologi Malaysia in Skudai and so
on.

There are some power cable projects which have been done in other countries
including Singapore, Brunei, Myanmar, Maldives, etc. In Singapore, the projects
involved are Central Plaza, Austville Residences Condo. Spore, Corporation Place,
China Point Project A & A and many more. For Brunei, Berakas Flyover, and Four
Thousand Homes. In Myanmar, UNITEAM Marine Office Building is cabled by
Tonn Cable. The projects in the Maldives are AAA Resort & Hotel, and Hondaafushi
Project. Tonn Cable does not supply to OEM like what CCB does.

CCB have the strength or advantage what Universal Cable and Tonn Cable do
not provide. CCB is very focus and stress on employee welfare. A loyal employee
with high skilled is much better than a high skilled employee who does not have
passion to work for his job. CCB organizes many events that all employees must join
to enjoy it. There are also many competitions are held by CCB. The rewards of the
competition are medals, cash prizes and hampers. It will lead to high level of
employee satisfaction.

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MARKETING STRATEGY

The marketing mix refers to the set of actions, or tactics, that a company uses
to promote its brand or product in the market. The organization combines all
marketing goals into one comprehensive plan. A good marketing strategy should be
drawn from market research and focus on the right product mix in order to achieve the
maximum profit potential and sustain the business.

Product refers to the goods and services offered by a company to its

customers. The product must deliver a minimum level of performance, otherwise,
even the best work on the other elements of the marketing mix would not do any
good. Product strategy is a plan for marketing a good that is founded upon an analysis
of the nature of the intended market, how much market share is to be achieved, how
the good is to be marketed and how much profit is anticipated. Most business
marketing directors will develop a clear and realistic product strategy prior to the
launch of a new product into its intended market. CCB’s products are used in every
level of power connection.

Designs of CCB’s products are eco-friendly. Nice packaging services to make

sure the cables and wires are in good condition when delivering to the desired place
successfully. The high quality of the CCB product is ensured. Thoroughgoing testing
will be carried out after the cables and wires are produced completely. After
confirming the cables and wires are safe and without any problem, delivery will be
then run. Good arrangement of delivery will make sure the products arrived at the
destination on time.

Price refers to the value that is put for a product or the amount of money paid
by customers to purchase the product. It depends on costs of production, segment
targeted, the ability of the market to pay, supply - demand and a host of other direct
and indirect factors. There can be several types of pricing strategies, each tied in with
an overall business plan.

Pricing strategy is used to determine the price of the products. A pricing

strategy takes into account segments, ability to pay, market conditions, competitor
actions, trade margins, and input costs, amongst others. It is targeted at the defined
customers and against competitors. Price of the products varies for the clients. CCB

24
practice differentiated pricing strategy in the new market. It will enable the firm to
maintain its loyal customers with great service and lure new customers through other
value-oriented propositions.

First pricing strategy is cost-plus pricing. It involves adding a markup to the

cost of goods and services to arrive at a selling price. Under this approach, adding
together the direct material cost, direct labour cost, and overhead costs for a product,
and add to it a markup percentage in order to derive the price of the product. Cost-
plus pricing would result in optimal profit after covering the fixed and variable costs.

Second pricing strategy is competitive pricing which is setting a price based

on what the competition charges. This pricing strategy is used by businesses selling
similar products, as the attributes of a product remain the same, however, services can
differ from business to business. When the prices of similar products are higher than
what the competitors do, CCB’s products are needed to have something special to
offer. Improvements and new product features can explain why a higher price is
charged. For examples, special customer care, installation, delivery or adding more
years of warranty can also mark distinction and explain the price difference between
similar products.

If the price is set lower than what the competitors are charging, this might lead
to a loss. This kind of strategy will be appropriate to maintain and increase the
volumes with no sudden rise in costs. Prior to lowering prices, it is preferable to
reduce costs to maintain stable cash flow and profit margin into the business. If
pricing similar to what the competitors offered, it will diminish the distinguishing
factor. If CCB is selling a product with more features at the same price, then it is
likely to be successful in the market.

Promotion defines the activities that communicate the product’s features and
benefits and persuade customers to purchase the product. This can include
advertising, publicity and so on. A few specific marketing efforts are advertisements
in print materials like local newspapers, billboards, posters, and leaflets. Advertising
in non-printed forms is social media and website. There is not that many promotions
are used by CCB to promote its products because the products sold or supply to
energy utilities and some OEM. Due to strong based experience, made CCB no need
to promote like a startup business. On CCB’s website, potential market can read

25
through it and get some knowledge about the CCB’s products. Sales promotion and
discounts will be given to CCB’s loyal customers according to the situation.

In the marketing mix, the process of moving products from the producer to the
intended user is called the place. In other words, it is how your product is bought and
where it is bought. This movement could be through a combination of intermediaries
such as distributors, wholesalers, and retailers. The activities that make the products
are available to consumers.

There is two distribution channel used by CCB which are a direct channel and
indirect channel to distribute its products. For the direct channel, the manufacturer
directly provides the product to the consumers. Consumers of CCB are an original
equipment manufacturer, private consumption, corporates, government, etc.

CCB supplies the cables and wires to Original Equipment Manufacturer. OEM
is a company that produces parts and equipment that may be marketed by another
manufacturer. For examples, Mitti Cables Manufacturing Sdn. Bhd. (MITTI), Tenaga
Cable Industries Sdn. Bhd. (TCI), and FEC Cables (M) Sdn. Bhd. (FEC).

CCB also supply the cables required by the energy utilities like Tenaga
Nasional Berhad (TNB) which is the largest electricity utility in Malaysia, Sarawak
Energy Berhad (SEB), and Sabah Electricity Sdn. Bhd. (SESB). It acts as a vendor for
Jabatan Kerja Raya (JKR - the Public Works Department of Malaysia) and private
sector clients. CCB’s export market includes Mauritius, Philippines, Indonesia,
Singapore, Australia, Vietnam, Ghana, Zimbabwe, and Myanmar.

For the indirect channel, a company will use an intermediary to sell a product
to the consumer. The intermediary of CCB is the distributor. Distributors are
responsible for selling products and serve as a local sales point. CCB brand products
distributed by Deltric Sdn. Bhd. Deltric Sdn. Bhd. operates as a distributor of
electrical products in Malaysia and internationally. The company offers cables and
cable accessories, as well as associated bulk materials. It serves oil, gas, and
petrochemical industries, and the building and construction sector. For the online
channel, interested consumers can surf the CCB’s website and leave a message
through email to the sales department or at CCB’s official website. They get more
information about CCB’s products from the sales department.

26
PROBLEMS

There are many problems faced during industrial training. Firstly, I need to
assist more departments with many workloads at the same time. It made me cannot
concentrate on certain things fully. It will make the process of the running task cannot
go smoothly and even mess the things up.

The second problem is the communication problem. It occurs when dealing

with suppliers. Due to different languages made me hard to clarify what I want to
speak to or present too. The company has oversea suppliers too who are come from
China, Taiwan, Hong Kong, and others. Different cultures will affect communication
also and make me difficult to communicate with them. Some suppliers who have a
unique personality made me not that easy to communicate with them. The
communication problem is affected by interpersonal skill.

Moreover, the third problem is not an effective way when communicating with
suppliers. Phone calling is not clear and I need to speak very loud until the suppliers
can hear me. It will make me loss confident when communicating with them.

The fourth problem is job rotation keeps running, it makes the process hard to
go smoothly. This is because the person in charge keeps changing. A new person in
charge needs to adapt to work in another department and learn how to carry their duty
in a new and different position. The previous job left by the last person had not
finished yet and it will be then passed to the next person who is the new person in
charge. It will make the condition at sixes and sevens.

In addition, the fifth problem is to understand the real working environment,

the office culture, and the rules when working in the factory especially safety rules.

27
SUGGESTIONS

Adoption of new technology is needed for CCB. It can assure the quality of
the products and produce new products that are required by new technology. The
production capacity will be then increased indirectly.

On the administration part, job rotation should be reduced. Keep changing

position, the employees cannot well adopt the ability required by the job. After the
employees obtain a certain ability, the Human Resource department needs to observe
what position they are suitable to be in. The Human Resource department should
allocate them in that position to increase the business operation. Hire more high
skilled and multitasking employees can increase the effectiveness of the operation too.
High skilled operators can ensure the production capacity is stable and achieve the
target.

Purchasing department needs to purchase the needed goods like spare parts,
materials are used in production and things to keep the production and operation run
effectively. It will help to reduce the expenses on unnecessary stocks, goods or items.
Purchase things with high quality and reasonable price. Consume good and assured
the quality of raw materials.

Penetrating into the new and potential market to promote the CCB’s products
locally and internationally. The target market can be increased. More customers
purchase CCB’s products. The reputation of CCB will be increased and the profit
earned will raise too.

An increased fee at Research and Development is needed to adopt new

technology for improvement of CCB’s products. To makes sure CCB have a
competitive advantage compared to the other cable and wires manufacturers in
Malaysia, customers retention will be increased indirectly.

28
CONCLUSION

Central Cables Berhad (CCB) is a local brand which engages in the

manufacture and sale of cables and wires. CCB specializes in the manufacture of
power cables of copper and aluminium from 1kV to 33kV. The products produced by
CCB are widely used in infrastructure, property and mixed development projects in
Malaysia as well as Myanmar. It also supplies a wide range of telecommunication
cables and special cables for oil and gas and also marine cables. Products are also
used in various levels of electrical transmission and distribution, which are a power
plant, transmission, substation, distribution (ABC), distribution (UG) and housing.

The products range are housing wires, low voltage cables, low voltage Aerial
Bundled Cables, Medium voltage cables, Medium voltage Aerial Bundled Cables,
Covered conductors, Bare All Aluminum Conductors (AAC), Aluminium Conductor
Steel Reinforced (ACSR), and Thermal Aluminum Alloy Trapezoid Shaped Wires
(TACSR/TW). Services offered by CCB are testing, packaging and delivery. Detailed
and careful testing is carried out to make sure the products are safe to use and suitable
to sell and deliver to clients then.

Designs of CCB’s products are eco-friendly. Nice packaging services to make

sure the cables and wires are in good condition when delivering to the desired place
successfully. The high quality of the CCB product is ensured. Thoroughgoing testing
will be carried out after the cables and wires are produced completely. After
confirming the cables and wires are safe and without any problem, delivery will be
then run. Good arrangement of delivery will make sure the products arrived at the
destination on time.

There is no that many promotion activities carried out by CCB because

customer retention is high. There is two pricing strategy used by CCB. First pricing
strategy is cost-plus pricing. Second pricing strategy is competitive pricing which is
setting a price based on what the competition charges.

There is two distribution channel used by CCB which are the direct channel
and indirect channel to distribute its products. For the direct channel, the manufacturer
directly provides the product to the consumers. Consumers of CCB are some original
equipment manufacturers, private consumption, corporates, government, etc. For the

29
indirect channel, a company will use an intermediary to sell a product to the
consumer. The intermediary of CCB is the distributor which is Deltric Sdn. Bhd.

30
REFERENCE

Internet

http://www.central-cables.com.my

http://www.ucable.com.my

http://www.tonncable.com

http://www.businessdictionary.com

https://dictionary.cambridge.org

https://www.scribd.com/doc/27048763/marketing-plan-Cable-Business

https://www.slideshare.net/RajnishKumar41/marketing-plan-31532111

https://www.mbaskool.com/brandguide/telecom-service-providers/10591-service-
electric-cable-tv.html

https://www.tnb.com.my/

http://www.deltric.com.my/index.php?option=com_content&view=article&id=80&Ite
mid=142

https://www.fec.com.my

https://www.ukessays.com/essays/business-strategy/general-cable-swot-analysis.php

http://www.mittigroup.com.my

http://fernfortuniversity.com/term-papers/swot/nyse/2874-houston-wire---cable-
company.php

http://site.central-cables.com.my/main/3134/index.asp?pageid=160226&t=product-
catalogues

Production Completion Report of Central Cables Berhad

January 2018 until January 2019

31
APPENDIX

FRONT VIEW OF
LOGO OF
CENTRAL CABLES BERHAD THE COMPANY

FACTORY LAYOUT PLAN

&
SAFETY & HEALTH
EMERGENCY RESPONSE PLAN
POLICY

32
YELLOW & RED COLOUR WOODEN DRUM

STENCILING DRUM &

BROWN WOODEN DRUM

FRONT VIEW OF STENCILING DRUM PRODUCTION LINE

33
WORKING PLACE

FILE RACKS

DURIAN DAY

DURIAN DAY

34
CHINESE NEW YEAR CELEBRATION

35
PVC INSULATED
POWER CABLES XLPE INSULATED
POWER CABLES

BARE CONDUCTORS

&

AERIAL BUNDLED
CABLES

36