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    DANISH RESUME

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    Nasir Ahmed
    Aybfinhjgjfjgjgjgjghfhfhghfhfhgf

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    DANISH RESUME

    Uploaded by

    Nasir Ahmed
    1 views2 pages
    Aybfinhjgjfjgjgjgjghfhfhghfhfhgf

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    © © All Rights Reserved

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    Aybfinhjgjfjgjgjgjghfhfhghfhfhgf

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    1 views2 pages

    DANISH RESUME

    Uploaded by

    Nasir Ahmed
    Aybfinhjgjfjgjgjgjghfhfhghfhfhgf

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    RESUME

    MOHAMMAD DANISH (Performance Marketer)

    Contact no. - 9582070198/ 8726897341

    Email- mohammaddanish74@gmail.com

    Linkedin profile - https://www.linkedin.com/in/mohammad-danish-035070211/

    About Me
    An experienced and professional Digital Marketer with over 3+ years of expertise and a proven track
    record of effectively scaling brands and driving revenue growth through the strategic use of paid media
    channels (Facebook, Instagram, LinkedIn, Pinterest). Led marketing campaigns and managed cross-
    functional teams, including technology, business, content writing, and design Development.

    Experience
    Nexgen Energia Ltd. June 2022 – Continue (Digital Marketing Analyst)

     Plan and execute all digital marketing, campaigns for Business-to-Business market including SEM,
    SMO & display advertising campaigns (Awareness, Traffic, Sale, Lead, Search, Display
    Campaigns).
     Develop relationships with social platforms, as well as lead communication with the internal team
    to ensure best-in-class performance for traffic, conversion, sales, ROAS and related other
    performance metrics.
     Worked with different media cost structures (CPM, CPL, CPC, CPA, CPR, CTR, ROI, ROAS) and it's
    impact on performance metrics in a Biddable Activation.
     Plan, build and execute bid-managed ad buys across social platforms such as Facebook, LinkedIn,
    Snapchat and Twitter.
     Executed media buying strategies across multiple platforms, including Facebook, Instagram, and
    LinkedIn, achieving a 15% reduction in cost-per-Result (CPR).
     Conducted A/B testing on ad creatives and copy, leading to a 5% improvement in click-through
    rates (CTR) and overall campaign performance.
     Excel and a proficient user (Pivot tables, Vlookup, Xlookup, Hlookup etc.)

    Data Reporting:- Gathers and analyzes data for regular campaign reporting, proactively looking to identify
    potential opportunities for improvement. Constantly strives to improve traffic and sales volume at the
    lowest possible cost.

    Project Management:- Coordinates with internal teams to ensure that all deadlines are met for projects,
    Maintain internal promotional flowchart/calendar providing vital information to all business stakeholders.
    Aider Technology October 2021 - May 2022 (SEO Specialist)

     Strategy recommendations in terms of Backlinking & (page load, Mobile friendly), page speed,
    CWV (core web vitals) etc.
     Familiar with reporting/tracking tools (Site Catalyst/Google Analytics).
     Have experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google
    Search Console, Google Adwords, YT studio and other SEO related tools.
     Perform periodic technical audits on the website/pages, making shortand long-term technical
    SEO.

    Freelance Projects
    Performance Marketer

     Managing paid media buying for markets - Australia, Ireland, UK, New Zealand & USA.
     Clients- Kora Organics, Hyundai forklift, Bird & Knoll, Power Golf, Vegepod, etc.
     Handling account servicing & campaigns with a budget of over $50,000 USD per month.
     Manage rate tracking, benchmarking, planning costs and overall budget for assigned account
     Budget Management and ROI Optimization on multiple platforms.
     Build brand awareness across digital and social media platforms to maximize exposure of the
    organization, drive customer reach and engagement with services and products.
     Manage media executions across multiple channels/accounts simultaneously, providing both
    performance and insight summaries to clients on regular basis.

    Expertise
    Facebook Ads, Google Ads, SEMrush, Google Search Console, Google Keyword Planner, Google Analytics.

    Education
    Bachlor of Arts - Graduate from UPRTOU in 2017. Intermediate - UP Board in 2011.

    Dip. in Electronics Engg. - Govt Polytechnic Azamgarh in 2016. High School - UP Board in 2009.

    Personal Information
    DOB – 19/03/1994

    Address - 19/8 Hamilton Road George Town, Prayagraj UP. INDIA

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