BC
BC
Business Communication
Sec : CAP II Dec 23 Date: Kartik 22, 2080
Full Marks : 50 Time: 3 hrs
1) Read the following case and answer the questions asked below:
Nestled in the heart of the bustling city, there stood a tech startup by the name of "InnoSys." At first glance, it
appeared to be a hub of innovation and cutting-edge technology, but beneath the surface lay a more subtle
challenge.
The workspace was vibrant and open, filled with a diverse group of engineers, designers, and project managers.
Each day, they poured their creative energies into their tasks, yet something peculiar seemed to linger. While
the teams shared the same space, they operated in parallel universes, scarcely engaging in conversation.
Colleagues who sat side by side would send emails or direct messages rather than exchanging a few words in
person.
InnoSys boasted an array of communication tools, from Slack to Zoom to email, but paradoxically, the more
means they had to communicate, the more isolated their conversations became. Rather than speaking face-to-
face or picking up the phone, the team members engaged in protracted email threads and digital exchanges that
often led to confusion. Messages tended to lose their core meaning in the vast ocean of electronic chatter.
The leadership of InnoSys sensed that something was amiss, but they grappled with identifying the source of
this subtle tension. They observed the symptoms - missed deadlines, quality lapses, and increasingly
disheartened employees - yet the root of the matter remained elusive. Despite their technological acumen,
InnoSys was wrestling with an issue that quietly sapped their productivity and camaraderie, while their external
image remained that of a beacon of innovation.
Certainly, here are the questions categorized in the order of problem identification, causes of the problem,
alternatives for the solution, and the best alternative as a solution:
Issues: [5+5+5+5=20]
a. Why did InnoSys employees lean toward written communication, and how might this relate to workplace
challenges and interactions?
b. In InnoSys, digital tools were less effective. Can you pinpoint issues related to communication clarity and
suggest how workplace culture could address them?
c. Have you seen similar situations where workplace factors affected effective communication and teamwork?
Can you share an example?
d. As an InnoSys leader, how would you address these subtle communication challenges to enhance team
collaboration?
2) Conflicts within an organization need to be settled as early as possible. Suggest five specific techniques
of conflict resolution within a business organization. [10]
3) Answer the following questions briefly.
a. What are the reasons to resist organization wide change? Explain any five briefly. [5]
b. Enumerate the supplementary parts of a report chronologically, and explain each of them in brief. [5]
Thank You!