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Assignment: 1

Instructions:
Number of Questions: 20
Maximum Marks: 20
Each question carries 1 Mark.
All questions are compulsory.
Attempts: 1
1
Which of the following factors are responsible for leaving an impact on the Google
PageRank?

The text depicting inbound links to a page of a website.

A total number of inbound links to a website's page.
The subject matter of the site providing the inbound link to a page of a website.
The number of outbound links on the page that contains the inbound link to a
page of a website.

2
Which of the following is the correct depiction of optimization strategy?

Orange Hat Techniques

Grey Hat Techniques
Shady Hat Techniques
Blue Hat Techniques

3
Which of the following features of SFA helps to integrate the financial functionality of
the back and front office of an organization?

Contract management
Opportunity management
Asset management
Data quality management

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4
Which among the following is defined as an ability to track and respond to clients in an
individualized manner?

Personalization
Automation
Inbound management
Outbound management

5
Companies like Flipkart, Amazon and Myntra belong to which type of Ecommerce (EC)
segment.

B2B
B2C
P2P
C2B

6
This E-Commerce commercial enterprise model specifically specialises in selling
services or products online.

Indirect Marketing
Online Direct Marketing
Brick & Mortar
Marketplace

7
Which of the following softwares could be used to build a website

Power Point
Excel
Dream Weaver
ERP

8
Bank of Mathura is offering high rate of interest on fixed deposite to senior citizen of 60
years and above. The bank is practicing what?

promotional pricing
psychological pricing
segmental pricing
product mix pricing

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9
How important is the authentication process in email marketing?

Not Important
Can be skipped
Very Important
depend on individual

10
In which type of email campaige, advertisment are sent to target group of customer?

Direct email marketing

Indirect email marketing
Spamming
spoofing

11
What does the Law of Quality state?

Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable
us to share content with multiple audiences
Invest time in finding and connecting with online influencers in the market,
since they have the highest demand.
Rather than dealing with 10,000 online customers who read our content only
once and never share it with others, it is better to deal with 1000 customers
who frequently read our content and frequently share it.
It takes time and hard work to achieve success in Social Media Marketing, so
we have to maintain patience and work hard to achieve it at the right time.

12
What we use to display our latest content, our working hours, and also our location on
a map so that our audience can get to know us better.

Twitter
Instagram
Facebook
Snapchat

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13
Which of the following is NOT a type of mobile ad extension?

App extension
Call extension
Sitelink extension
Download extension

14
What traditional marketing technique is YouTube closest to?

Print advertising
Radio advertising
Mail Advertising
Television advertising

15
Using Quara, we can send messages, images, audio, and videos to friends, relatives,
colleagues, and customers.

True
False

16
The percentage of times your ad was displayed when it was eligible to be displayed is
Impression Share

True
False

17
NFO is New Facebook Optimization

True
False

18
_______features offered by LinkedIn for paid business accounts.

Facilitate posting pictures

Facilitate to connect directly and send messages to people
Ability to post in Groups and create a Group
Ability to block users

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19
The objective of data mining is to detect ___ relationships among data

Vendor
Customer
Application
Hidden

20
_________is a retail fulfillment approach in which a shop doesn’t hold the goods it
sells in stock.

Aggregator Model
Affiliate
Dropshipping
Advertising Model

Assignment: 2

Instructions:
Assignment 2 is based on the following text/paragraph of case study/situational exercise etc. You first
need to read this text and then answer the following MCMR i.e. Multiple choice multiple response
questions.
Select compulsory TWO OPTIONS for each MCMR question Not More than Two OR Not Less than Two.
Number of Questions: 5
Each question carries 2 Mark
All Five Questions are Mandatory.
Attempts: 1

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Slack - the Searchable Log of All Communications and Knowledge – may, at first sight, seem like a
run-of-the-mill messaging app. However, its massive range of integrations and use of separate
channels set it apart from many others, and its visual identity and user interface add to a general
sense of ease and even fun when using it. It offered users a way to synchronize all communications in
the workplace. It didn’t matter whether you used email, social media, messaging apps, Google Docs,
Asana, or Trello. Suddenly, there was a channel to bring everything together. Slack can integrate with
hundreds of third-party apps, and operates on a system of channels, which allows teams to set up
dedicated `chat rooms’ and ‘huddles’ for each project, client, or task. By comparison, Slack rapidly
became the digital water cooler in many businesses, instigating more conversations around projects,
and helping create a more welcoming, inclusive group atmosphere. Even new members can jump into
a channel and catch up quickly by reading through the archives - something that would be impossible
if all communications were done through email. Customer service reports show that a typical
business handles about 52 tickets and 976 chats each month. Every month, Slack addresses about
8,000 Zendesk help tickets, and responds to an additional 10,000 tweets. This may be a massive job in
itself, but the company has always valued user feedback, and the team is constantly learning from it.
Slack has a popular blog titled ‘Several people are typing‘ which is inspired by the message that
appears when teams chat on Slack workspace. Its colors and typography is on brand and the content
is easy to navigate by category or through the ‘most read’ section.
1

2 What sets Slack apart from other messaging apps?

Its limited range of integrations
Use of separate channels
Visual identity and user interface
Lack of third-party app integration

3 Which functionalities does Slack offer for workplace communication?

Synchronizing all communications
Integrating with Google Docs, Asana, and Trello
Operating without channels
Didn’t using dedicated chat rooms and huddles

4 What is an example of Slack's customer service performance?

Handling about 52 tickets and 976 chats each month
Addressing about 8,000 Zendesk help tickets monthly
Responding to 10,000 tweets monthly
Ignoring user feedback

5 Which features of Slack's blog, 'Several people are typing', are highlighted?
Inspired by a Slack message
Off-brand colors and typography
Easy navigation by category or 'most read' section
Content is hard to find

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6 How does Slack's functionality as a 'digital water cooler' benefit businesses?

Instigating more conversations around projects
Reducing communication to a single channel
Creating a more welcoming group atmosphere
Decreasing overall communication within teams

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