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9 views

Marketing_Management_Practical_File

Ok Jjjjjjjjjj

Uploaded by

Hardik Mittal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

**Title Page**

Subject: Business Studies

Topic: Marketing Management

Student Name: [Your Name]

Class: [Your Class]

Roll Number: [Your Roll Number]

School Name: [Your School Name]

Academic Year: [Year]

**Index**

1. Introduction to Marketing Management

2. Importance of Marketing

3. Functions of Marketing

4. The 4Ps of Marketing

5. Product Decisions

6. Pricing Strategies

7. Place (Distribution Channels)

8. Promotion Techniques

9. Market Research

10. Marketing Mix and Its Application

11. Case Study: [Choose a brand, e.g., Amul, Coca-Cola]

12. Conclusion

13. References

**Page 1-2: Introduction to Marketing Management**

Marketing management is the process of planning, organizing, directing, and controlling marketing
activities to achieve organizational goals. It involves identifying customer needs, developing

products,

pricing strategies, promotional activities, and distribution channels to satisfy customers effectively

and

efficiently.

**Page 3-4: Importance of Marketing**

1. Creates awareness of products and services.

2. Helps in building brand reputation.

3. Facilitates customer engagement and satisfaction.

4. Boosts sales and profitability.

5. Provides insights into market trends and consumer behavior.

**Page 5-6: Functions of Marketing**

1. Market Research

2. Product Planning and Development

3. Standardization and Grading

4. Pricing

5. Packaging and Labeling

6. Branding

7. Promotion

8. Distribution

**Page 7-10: The 4Ps of Marketing**

1. Product: Refers to what is being sold. Includes features, design, quality, and branding.

2. Price: Setting a price that reflects the value and competitiveness of the product.

3. Place: Ensuring the product is available where the customers are.


4. Promotion: Communicating with customers to create awareness and drive sales.

**Page 11-13: Product Decisions**

1. Product Design: Color, size, functionality.

2. Product Lifecycle: Introduction, growth, maturity, and decline stages.

3. Product Differentiation: Unique features to stand out in the market.

**Page 14-15: Pricing Strategies**

1. Cost-Plus Pricing

2. Penetration Pricing

3. Skimming Pricing

4. Competitive Pricing

5. Value-Based Pricing

**Page 16-17: Place (Distribution Channels)**

1. Direct Distribution: Selling directly to customers.

2. Indirect Distribution: Using intermediaries like wholesalers and retailers.

3. Online Channels: E-commerce platforms for global reach.

**Page 18-19: Promotion Techniques**

1. Advertising: TV, radio, print, and online ads.

2. Sales Promotion: Discounts, coupons, and contests.

3. Public Relations: Building a positive image through events and media.

4. Personal Selling: One-on-one interaction with customers.

**Page 20: Market Research**

Market research involves gathering, analyzing, and interpreting data about the market. It helps in
understanding customer preferences, market demand, and competition.

**Page 21-23: Case Study: Amul**

Amul's Marketing Strategies:

1. Product: Wide range of dairy products.

2. Price: Affordable pricing targeting the mass market.

3. Place: Extensive distribution network across rural and urban areas.

4. Promotion: Iconic "Amul Girl" advertisements and digital campaigns.

**Page 24: Conclusion**

Marketing management plays a crucial role in the success of businesses by bridging the gap

between

customers and products. Effective strategies ensure customer satisfaction and business growth in a

competitive environment.

**Page 25: References**

1. NCERT Business Studies Textbook

2. Marketing Management by Philip Kotler

3. Amul Official Website

4. Online Resources

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