1

CHAPTER - 1

INTRODUCTION

2
3
1.1 INTRODUCTION OF INDIAN RETAIL INDUSTRIES
The largest industry in India is retail, which contributes 8% of employment and more than 10% of the
nation's GDP. India's retail sector is at a turning point. With the few firms joining the industry, it has become
one of the fastest-growing industries. However, obtaining a break is challenging because to the significant
expenditure needed, and many of these players have yet to experience success. The market is expected to
expand, government regulations will be strengthened, and new technologies will assist, according to
predictions for the future. The next big business in India is quietly beginning to emerge: sales.

India's population is experiencing a significant change as a result of the census. The organised retail industry
in India will grow mostly as a result of the increasing number of young people working under the age of 24,
nuclear families in metropolitan areas, an increase in working women, and new opportunities in the service
sector.

Sales are the last stage of the distribution process and the key link in the supply chain that links various
makers of goods with end customers. Numerous things, including footwear, consumer goods, financial
services, and leisure, are included in sales.In developed countries, the retail industry has evolved into a full-
fledged industry where more than three-quarters of the total retail trade is done by the formal sector. Major
retail chains such as Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. now they have replaced
individual small shops. Large sales formats, with high quality ambiance and respect.

Sales are the means by which a manufacturer and each customer who wants to buy for himself communicate.
Direct communication between the institution's producer and its consumer, such as the government or any
other client, is not included in this. The manufacturer's property is in the care of the seller, who also

4
participates in the sale process for each buyer for a profit. Reselling serves as the last link between each
customer and the manufacturing and distribution networks.

1.2 STRUCTURE OF RETAIL INDUSTRY

Up until the 1980s, India's retail sector was run similarly to the Kiranas.
Following the development of the Indian retail sector, other businesses, like
Bombay Dyeing and Grasim, began to enter the market. In India, the industry can
be roughly divided into the formal and unofficial sectors.

 Organized Retail:

The Indian retail industry has begun to advance with modern development, systematisation, and integration
after 50 years of Kiranas informal and distinct establishments. Today's catchphrase, "flexibility," is essential
to comprehending sales throughout the coming ten years. Vendors have typically operated locally. With low
growth rates and dwindling profitability in domestic markets, the local industrial environment is changing
for us dealers. The new market conditions enable them to expand their top line while also enabling global
availability and consolidating the advantages of finding high-quality goods at higher prices on a global
scale..

 Unorganized Retail:

The Indian retail industry has begun to advance with modern development, systematisation, and integration
after 50 years of Kiranas informal and distinct establishments. Today's catchphrase, "flexibility," is essential
to comprehending sales throughout the coming ten years. Vendors have typically operated locally. With low
growth rates and dwindling profitability in domestic markets, the local industrial environment is changing
for us dealers. The new market conditions enable them to expand their top line while also enabling global
availability and consolidating the advantages of finding high-quality goods at higher prices on a global scale.

1.3 Benefits of Retailing

When retailing has a favourable impact on inflation and product availability, it

benefits national economies. It also makes its owners extremely wealthy and
provides a tonne of jobs.

India has essentially been the only developing nation in the world to adopt this
structured retailing system very slowly.

5
 • Higher-quality goods
 Opportunities for employment
 an improvement in social infrastructure
 increased foreign exchange
 favorable effects on tourism
 a better platform for exports
 increased tax revenue.

1.4 INTRODUCTION OF FASHION INDUSTRY

The multibillion-dollar global clothing and apparel business is known as the fashion industry. Some analysts
see a line between the garment industry, which creates "mass fashion," and the fashion industry, which
creates "high fashion," but by the 1970s, these distinctions had become less clear. The best way to define
fashion is as the style or types of clothing and accessories worn by various groups of people at any given
time. The pricey designer clothing that is on show in Paris or New York may appear to be very different
from the mass-produced sportswear and streetwear seen in supermarkets and markets around the world.

The fashion industry was born in the contemporary era. Nearly all clothing was created for individuals
before the middle of the 19th century, either at home or on demand from tailors and tailors. Clothing was
becoming more and more widespread at the turn of the 20th century, thanks to the development of new
technologies like sewing machines, the spread of capitalism worldwide, the rise of the manufacturing plant,
6
and the proliferation of stores serving as supermarkets. produced in large quantities, come in conventional
sizes, and have set prices. Despite the fact that the fashion business first took off in Europe and the
Americas, it is now the biggest and most diverse one in the world, with most items being produced in one
nation, then sold in another.

There are four layers to the fashion industry: the production of basic materials, primarily fibres and fabrics
but also leather and fur; the manufacturing of trendy things by designers, manufacturers, contractors, and
others; retail sales; and various forms of advertising and marketing. These standards encompass a wide range
of diverse but interconnected sectors, all of which are committed to meeting consumer demand for apparel in
ways that enable market participants to operate successfully.

1.5 MAJOR CHALLENGES FACING BY FASHION RETAIL INDUSTRY

TODAY
Many merchants have encountered a variety of difficulties in maintaining their items in the fiercely
competitive fashion market as a result of the rise of the fashion business and public knowledge of the fashion
industry.

The following are some of the main issues the fashion industry is now facing:

 Customers' Changing Needs

Social media, blogs, and forum debates have all greatly increased the public's awareness of fashion.
Customers' fashion preferences can change drastically very rapidly, making it challenging for fashion shops
to meet demand. A clothes retailer searching online can discover a huge selection that will satisfy clients'
wants. It can be required to carry out a thorough poll, study the fashion industry, or participate in online
forums in order to comprehend customer demands and expectations.

 Exposure to the Market

The quick emergence of fashion trends and the abundance of trends that are available to consumers have
both increased competition in the fashion business. Segregating products so they stand out from the
competition has always been a difficult task for fashion shops.

Online fashion stores are becoming more and more popular.

Brick and mortar fashion retailers are currently compelled to compete with online sellers. Because they can
"shop anytime, anywhere," many young women choose to do their shopping online. Additionally, because
they do not have to pay rent for virtual locations, internet retailers frequently offer comparable fashion
products at lower prices.

7
  Clothing Inventory Control

Numerous fashion fads are cyclical, unpredictable, and frequently transient. By selecting an efficient pricing
and maintaining the profit margin, many merchants are attempting to fast offload their shop goods. After the
season's fashion dwindles and the majority of people lose interest in purchasing it, discounted pricing are
made available. For fashion stores, this cycle has always been difficult, especially with the development of
vertical fashion's designs.

When it comes to clothing, fashion retailers have a variety of difficulties in addition to keeping up with the
newest and most well-liked trends. Fashion retailers can use historical data on demand variation by season,
year, region, promotion, and event to accurately plan product distribution, price, assortment, and the addition
of new goods. In order to develop a plan for gathering useful information, fashion retailers must possess a
keen sense of style and the capacity to foresee fashion trends.

Consumers are extremely cautious about the costs established for each product due to their financial
difficulties, and they have easy access to the internet to compare price data. Retailers of clothing are starting
to understand that consumers would rather spend time exploring the Internet for clothing that is more
valuable than spending hours wandering through supermarkets. As a result, fashion enthusiasts can now
access a range of retailers thanks to the internet, rather than only the local market. Technology has made it
possible for consumers to learn more about the fashion industry. Access to this knowledge has made fashion
retailers increasingly cautious about establishing their prices.

8
1.6 COMPANY PROFILE

KAILSH FASHION

Retailing is the practise of purchasing goods or products in bulk quantities from manufacturers or importers,
either directly or through a wholesaler, and then offering them for sale to the general public or to end users
in small or individual quantities, typically in a store or other type of retail establishment. Retailers are at the
end of the supply chain, which connects producers, wholesalers, further suppliers, and customers. Retailing
is viewed by marketers as a component of their broader distribution strategy. The value of manufactured
items is zero until they pass the harsh retail distribution test.

9
in 2019, Kailashbhai Patel launched the men's line in Ahmedabad. They began by opening a retail clothes
store in the neighbourhood of Vastral in Ahmedabad. The shop opened with ready-made clothing when it
first opened. They slowly and steadily grow their business and offer a variety of clothing categories,
including leggings, shocks, kurtis, jeans, and T-shirts. They aim to sell top-notch goods at fair prices to
middle-class households, and they concentrate on a wide age range of potential customers.

By focusing on the needs of the consumer, KAILSH FASHION became well-known in the neighbourhood for their
retail clothing stores and other aspects of the apparel industry. The shop owner manages the entire business.
Additionally, KAILSH FASHION advertises and conducts promotional activities on its Facebook and Instagram
pages.

10
1.7 SWOT ANALYSIS
SWOT analysis is a framework used to assess a company's competitive position and to create strategic
planning. It stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis evaluates
internal and external variables as well as present and anticipated future situations.

Strength

• Ingenious pairing of each and every product.

• Advantages of making decisions on one's own.

• They do a good job with product decoration.

• Good-quality goods.

• Dresses provide greater comfort.

Weakness

• Capital constraints.

• Public policy.

• Utility costs.

• Tax quotas.

• Popularity and repute in the market.

11
Opportunities

• Increase business variety.

• The creation of new products.

• Cut costs.

• Benefit from emerging trends.

• Be more stylish, better, quicker, and easier.

• Innovation in the creation of technology.

Threats

• Potentially more potent rivals.

• Developments in technology

• Chang in style.

• Rising client expectations.

• Stress over inventory control.

• Loss of important clients.

12
CHAPTER - 2

DIAGNOSIS PHASE

13
2.1 Clarity of problem
 The biggest problem of KAILSH FASHIONS is convert a customer into a loyal customer.
 Second problem of KAILSH FASHIONS lack of awareness of their shop in the Vastral.
 The problem of the awareness is directlyaffectthe KAILSH FASHION sales and marketing. Therefore,
they want to working on their awareness, customer satisfaction and boosting the sales of KAILSH
FASHIONS. Hence our group are work on various activity like awareness and increase customer
satisfaction through distributing template, social media campaign, discount coupon, sales promotion etc.
for KAILSH FASHION.

2.2 Define and analyze the problem

 We find that the customer are less satisfied towards KAILSH FASHIONS because they not given extra
promotional scheme like discount, coupon card etc.
 We find that the awareness and advertisement of the KAILSH FASHION are less.
 We observed that the lack of awareness is cause of less selling of the KAILSH FASHION.
 We observed in retailing fashion industry the quality of the cloth and fashion trends are main reason to
attract the customer.

2.3 Define the objectives

 To increase customer satisfaction.
 To promote the awareness regarding the KAILSH FASHION.
 To increase the sales volume with the help of awareness.

14
2.4 Road-map of project

Serial Activities Activities Dates

No.
1. GroupRecognitionActivities  Introduction ofgroup. 21/11/2022
To
 Co-ordinationwith group members 28/11/2022

2. IntroductionphaseActivities  Selection ofOrganization 29/11/2022

To
 Meeting with theowner 22/12/2022

15
3. DiagnosisphaseActivities  Observingtaskandassigningtasktogroupmember 23/12/2022
To
 Identificationofproblem 12/01/2023
 Discussion with group about objective
 Defining theobjectives

4. Designing and  Selection ofDatacollectionMethods 11/01/2023

To
Analysis phaseActivities  Analyze thecollecteddata 04/02/2023
 Define therelevantFunding’s byusing analysed
data
5. Implementationphaseactivitie  Analysis of the outcome of the project 05/02/2022
s To
06/02/2022

16
CHAPTER - 3

DESIGN & ANALYSIS

3.1 Approaches for the Data Collection

17
 Source of data

The present study is based on primary data as well as secondary data which was collected by using face to
face interaction with the customer method with also use of internet and other sources of secondary data.

1) Primary Data:

Sources for primary data are limited and difficult to obtain data from those primary sources because of
scarcity of population or lack of cooperation. Regardless of any difficulty one can face in collecting primary
data. It is the most authentic and reliable data sources. Following are some of the sources of primary data.

 Observation
 Face to face interaction with the customer.

2) Secondary Data:

Secondary data is easily available. Following are some of the sources of primary data.

 Internet/websites
 Social sites

 ResearchProcess

Theresearchprocessinvolvesanumberofinterrelatedactivitieswhichdoesnotrigidlyfollowaparticularsequencefol
lowingarethevariousstepsintheresearchmethodologyprocess.

1. Formulatingtheresearchproblem
2. Choiceofresearchdesign
3. Determiningsource ofdata
4. Conductingasurvey
5. Analysingthedata

 Approaches

Firstly, we went to KAILSH FASHIONS and talked to owner regarding our map project. After that we
18
discussed about their problems and difficulties. Ultimately, we come to the conclusion that they were lacking
of sales and customer satisfaction. Therefore, we gave them suggestion that make a promotional activity
along with awareness through campaign in surrounding area to promote KAILSH FASHION. We got
support from owner of KAILSH FASHION who share their business detail and co-operate with us for our
MAP.

3.2 Source and Research Tools

PrimaryData:

19
Here data is collected of the customers of the KAILSH FASHION and their perception was collected
through themethod ofquestionnaires.

Sample Size: - 310 Respondent

ResearchTools:

Toolsandtechniquesusedinresearchare: -
1) Questionnaire’s

2) SPSS

1. INTERPRETATION: (Age)
The above chart shows the Out of the 310 consumers, I have found that there are 35.2 % consumers are of
age group between 18-25, 41% consumers are of age group between 26 to 35, 16.1% consumers are age of
group between 36 to 45 and 7.7% consumers are of age group is 46 & above..
20
 2. INTERPRETATION: (Gender)
The above chart shows the Out of 310 consumers 63.5% consumers are male and 36.5% consumers are
female.

3. INTERPRETATION: (monthly income)

The above chart shows the Out of 310 consumers, out of which 16.1% are respondent have their monthly
income less than Rs.25,000, 42.9% are consumers have their monthly income between Rs.25,001-50,000,
31.3% are consumers have their monthly income between Rs.50,001-75,000, 9.7% are consumers have their
monthly income is Rs.75,0001 and above.

4. INTERPRETATION: (Marital status)

The above chart shows the Out of 310 consumers 54.2% consumers are married and 45.8% consumers are
unmarried.

5. INTERPRETATION:(qualification)

The above chart shows the Out of 310 consumers, I found that out 20.3% consumers have done graduation,
46.1% consumers have done Post graduation, 28.4% consumers have done professional, and 5.2% have done
others.

6. INTERPRETATION:(occupation)

The above chart shows the Out of 310 consumers, 13.5% consumers are students, 31.3% consumers are
doing a job, 38.1 % are doing a business, 12.9% consumers are housewife and 4.2% consumers are
others.

Please rate the following attributes based on your preference while buying the clothes.
A) Store Attribution: [Price of clothes]

21
 Frequency Percent Valid Percent Cumulative Percent
Valid strongly agree 91 29.4 29.4 29.4
agree 75 24.2 24.2 53.5
neutral 51 16.5 16.5 70.0
disagree 28 9.0 9.0 79.0
strongly disagree 65 21.0 21.0 100.0
Total 310 100.0 100.0

as per responses there are 91 responders who are strongly consider price of cloths and 75 are just agree to consider
price were 51 are neutral about it and 28 are disagree and at last 65 strongly disagree that they don’t consider price

Please rate the following attributes based on your preference while buying the clothes.
A) Store Attribution: [Availability of quality]

Frequency Percent Valid Percent Cumulative Percent

Valid strongly agree 51 16.5 16.5 16.5
agree 97 31.3 31.3 47.7
neutral 90 29.0 29.0 76.8
disagree 48 15.5 15.5 92.3
strongly disagree 24 7.7 7.7 100.0
Total 310 100.0 100.0

as per responses there are 51 responders who are strongly consider availability of quality of cloths and 97 are just
agree to consider price were 90 are neutral about it and 48 are disagree and at last 24 strongly disagree that they don’t
consider the quality.

B) Promotion Schemes: [BOGO Offer]

Frequency Percent Valid Percent Cumulative Percent
22
Valid strongly agree 42 13.5 13.5 13.5
agree 116 37.4 37.4 51.0
neutral 58 18.7 18.7 69.7
disagree 59 19.0 19.0 88.7
strongly disagree 35 11.3 11.3 100.0
Total 310 100.0 100.0

As per responders there are 42 responders who are strongly attract by bogo(buy one get one) offers
Were 116 responders are just agree with that offer and 58 are neutral about were at the same time 59
responders are disagree and 35 strongly disagree that they don’t get attract by bogo offers.

B) Promotion Schemes: [Discounts/Offers]

Frequency Percent Valid Percent Cumulative Percent
Valid strongly agree 55 17.7 17.7 17.7
agree 104 33.5 33.5 51.3
neutral 63 20.3 20.3 71.6
disagree 55 17.7 17.7 89.4
strongly disagree 33 10.6 10.6 100.0
Total 310 100.0 100.0

As per responders there are 55 responders who are strongly attract by discounts
Were 104 responders are just agree with that offer and 63 are neutral about were at the same time 55
responders are disagree and 33 strongly disagree that they don’t get attract by discounts

C) Salesmanship and Courtesy: [Product knowledge of sales personnel]

Frequency Percent Valid Percent Cumulative Percent

23
Valid strongly agree 40 12.9 12.9 12.9
agree 109 35.2 35.2 48.1
neutral 85 27.4 27.4 75.5
disagree 58 18.7 18.7 94.2
strongly disagree 18 5.8 5.8 100.0
Total 310 100.0 100.0

As per responders there are 40 responders strongly agree think that a sale person should have product
knowledge were 109 just agree with that and 85 are neutral about it were at the same time 58 and 18 are
disagree and strongly dis agree with that

C) Salesmanship and Courtesy: [Ability of sales personnel to respond to customer request]

Frequency Percent Valid Percent Cumulative Percent
Valid strongly agree 61 19.7 19.7 19.7
agree 102 32.9 32.9 52.6
neutral 69 22.3 22.3 74.8
disagree 55 17.7 17.7 92.6
strongly disagree 23 7.4 7.4 100.0
Total 310 100.0 100.0

As per responders there are 61 responders strongly agree think that a sale person should have a Ability of sales
personnel to respond to customer request were 102 just agree with that and 69 are neutral about it were at the
same time 55 and 23 are disagree and strongly dis agree with that

D) Customer Satisfaction: [Overall quality]

24
 Frequency Percent Valid Percent Cumulative Percent
Valid strongly agree 88 28.4 28.4 28.4
agree 73 23.5 23.5 51.9
neutral 68 21.9 21.9 73.9
disagree 28 9.0 9.0 82.9
strongly disagree 53 17.1 17.1 100.0
Total 310 100.0 100.0

So as per buyers there are 88 responders are strongly satisfy with kailash overall quality and 73 responders
are just agree with that and 68 are neutral with satisfaction from kaillash overall quality and at last there are
28 and 53 responders are as follows disagree and strongly disagree for satisfaction from overall quality

D) Customer Satisfaction: [Purchase experience]

Frequency Percent Valid Percent Cumulative Percent
Valid strongly agree 57 18.4 18.4 18.4
agree 89 28.7 28.7 47.1
neutral 87 28.1 28.1 75.2
disagree 59 19.0 19.0 94.2
strongly disagree 18 5.8 5.8 100.0
Total 310 100.0 100.0

as per buyers there are 57 responders are strongly satisfy with kailash purchase experience and 89
responders are just agree with that and 87 are neutral with satisfaction from kaillash purchase experience
and at last there are 59 and 18 responders are as follows disagree and strongly disagree for satisfaction from
purchase experience

25
How often do you buy new clothes?
Frequency Percent Valid Percent Cumulative Percent
Valid occasionally 57 18.4 18.4 18.4
gift porpose 91 29.4 29.4 47.7
function oriented 108 34.8 34.8 82.6
festival oriented 54 17.4 17.4 100.0
Total 310 100.0 100.0

A responder who are buying cloths occasionally their numbers are 57 (18.39%)
A for gift purpose buyers are 91 (29.35%) and for function oriented buyer are 108 (34.84%)
And 54(17.42%) buyers are festival oriented .

Which factor you consider while purchasing clothes?

26
 Frequency Percent Valid Percent Cumulative Percent
Valid colour 34 11.0 11.0 11.0
cloth type 94 30.3 30.3 41.3
fashion/trend 100 32.3 32.3 73.5
brand 59 19.0 19.0 92.6
price 23 7.4 7.4 100.0
Total 310 100.0 100.0

There are total 310 responders and out of them there are 34 consumers are more consider colour of cloths
while 94 are mostly consider cloth type or we can say fabric and 100 are majorly consider the fashion or
trends. The 59 are consider a more branded cloths and for about 23 responder price is more concern

Who influence you to purchase the clothes?

27
 Frequency Percent Valid Percent Cumulative Percent
Valid peer group 36 11.6 11.6 11.6
advertisement 92 29.7 29.7 41.3
self 93 30.0 30.0 71.3
social media 60 19.4 19.4 90.6
fashion trend 29 9.4 9.4 100.0
Total 310 100.0 100.0

there are 36 responders are ther who get influenced by peer group and 92 are get influenced by
advertisements while 93 are get self-influenced for purchasing cloths and 60 responders are get influenced
by social media and at last there are 29 responders who get influenced by present fashion trends.

28
Do you recommend Kailash Fashion to others?
Frequency Percent Valid Percent Cumulative Percent
Valid yes 225 72.6 72.6 72.6
maybe 85 27.4 27.4 100.0
Total 310 100.0 100.0

Out of 310 responders 225 responders are agree to recommend lailash fashion to others. And 85 are not
agree with that.

Crosstabs

29
 Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

Age : * Who influence you to

310 100.0% 0 0.0% 310 100.0%
purchase the clothes?

Age : * Who influence you to purchase the clothes? Crosstabulation

Count

Who influence you to purchase the clothes? Total

peer group advertisement self social media fashion trend

18 to 25 14 28 33 23 11 109

26 to 35 10 45 36 24 12 127
Age :
36 to 45 9 12 15 9 5 50

46 &Above 3 7 9 4 1 24
Total 36 92 93 60 29 310

30
31
Crosstabs

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

Gender: * Who influence you to

310 100.0% 0 0.0% 310 100.0%
purchase the clothes?

Gender: * Who influence you to purchase the clothes? Crosstabulation

Count

Who influence you to purchase the clothes? Total

peer group advertisement self social media fashion trend

male 23 59 61 39 15 197
Gender:
female 13 33 32 21 14 113
Total 36 92 93 60 29 310

32
33
 CHAPTER 4

IMPLEMENTATION PHASE

4.1 Implementation of alternative course of Action

 Finding out an alternative course of procedure is much important step in the customer satisfaction.
 Engaging with customer one to one.
 Provide Product knowledge to the customer for increasing awareness about KAILSH FASHION product.
 Provide Extra benefits to the loyal customers.
 Try new Modern online marketing strategies with collaborating online platforms like Myntra, Amazon,
and Flipkart etc.

34
4.2 Feasibility of implementing proposed solution
We did face to face communication with owner of KAILSH FASHION a after knowing the problem we
gave them solution for distributing template, offer card, discount offer card and timing of closing and
opening and we took interview of the potential customer of KAILSH FASHION and these all solutions were
feasible in all aspects.

4.3 Implementation of solution

 The biggest problem of KAILSH FASHIONS is convert a customer into a loyal customer for this to
create a customer problem statement, you need to describe your customer’s current conditions and
situation. How they feel, the frustrations that they face, their thoughts or feelings, can provide valuable
insight and will help your team align their efforts around a common goal. By taking this information into
consideration, you will be making sure you’re creating something your customers will find valuable,
increasing your chances of them buying it or investing in your product.

 Second problem of KAILSH FASHIONS lack of awareness of their shop in the Vastral for this we will
try to increase awareness through distributing the template
In the near society, apartment, supermarket, mall etc. with this advertisement on the
Social media platform like Instagram, Facebook, WhatsApp etc.

The problem of the awareness is directly affect the KAILSH FASHION sales and marketing. So we help to
suggest them to define strategy for the marketing through the collaboration with online platform and expand
their product in social media. It is directly help to increase the sales volume of the store and increase
customer satisfaction level with help of taking advantage of technologies.

4.4 Benefits delivered to the organization

 In spite of all this our project has helped them to get idea of the customer how they are think about the
product and the problem facing by them and how to deal with it problem by define or implementing
strategies.
 In spite of all this project has helped them to get new customer on the basis of survey and group member
has also done a one to one customer survey.
 In spite of all this project has helped them to awareness of their shop in the area.
 They are also start online platform promotion through the Facebook, Instagram, and WhatsApp etc.
35
 In spite of all this our project has helped them into increase their sale volume with the help of
promotional activities along with this many customers are converted into loyal customers.

4.5 Future recommendation

 KAILSH FASHION can make their own website.
 KAILSH FASHION can collaborate with giant online shopping application like Myntra, Amazon, and
Flipkart etc.
 They can also start with their own brand cloths and take advantage from its compare to their competitors.
 KAILSH FASHION should expand their business in different area or cities also.
 They should launch some schemes which can help them to increase their sales and customer satisfaction.

4.6 Outcome of project

 Working in group of 5 has given us brief encounter of situation how teamwork leads to success.
 We got an opportunity to understand actual retail market of fashion industry and with what strategies
they can increase their accountability.
 We got on opportunity to be in touch with KAILSH FASHION. Which help us to understand how to
focus on the promotional activities and the business strategies required for the business.

36
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 https://www.slideshare.net/c143k/project-report-on-retail-management
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38
Appendix: Survey Questionnaire

A Survey on customer satisfaction towards KAILSH FASHIONS (Vastral) with

reference to retail fashion industry

Age:

A.18-25 ( )

B.26-35 ( )

C.36-45 ( )

D.46 & above ( )

Gender:

A. Male ( )

B. Female ( )

Marital status:

A. Married ( )

B. Unmarried ( )

Monthly Income (Per Month):

A. Below 25000 ( )

B. 25001-50000 ( )

C. 50001-75000 ( )

D. Above 75000 ( )
39
Qualification:

A. Graduation ( )

B. Post Graduation( )

C. Professional ( )

D. Other ( )

Occupation:

A. Student ( )

B. Job ( )

C. Business ( )

D. House wife ( )

E. Other ( )

How often do you buy new clothes?

A. Occasionally ( )

B. Gift purpose ( )

C. Function Oriented ( )

D. Festival Oriented ( )

Who influence you to purchase the cloths?

A. Peer group ( )

B. Advertisement ( )

C. Self ( )

D. Social media ( )

40
 E. Fashion Trend ( )

Which factor you consider while purchasing a clothes?

A. Color ( )

B. Cloth type ( )

C. Fashion/Trend ( )

D. Brand ( )

E. Price ( )

Please rate the following attributes based on your preference while buying the clothes.

A) Store Attribution:

Factors Strongly Disagree Neutral Agree Strongly

Disagree Agree
1. Price of clothes
2. Variety of clothes
3. Availability of quality
4. Billing process& services
5. Stock availability

B) Promotion Schemes:

Factors Strongly Disagree Neutral Agree Strongly

Disagree Agree
1. Price off
2. Exchange Offer
3. Combo Offer
4. Discounts/Offers
5. Free Coupons

41
C) Salesmanship and Courtesy:

Factors Strongly Disagree Neutral Agree Strongly

Disagree Agree
1. Sales Personnel Appearance
2. Product knowledge of sales
personnel
3. Friendliness of sales
personnel
4. Willingness of the salesperson
to help customer
5. Ability of sales personnel to
respond to customer request

D) Customer Satisfaction:

Factors Strongly Disagree Neutral Agree Strongly

Disagree Agree
1. Overall quality
2. Value
3. Purchase experience
4. Usage experience
5. After purchase service

Do you recommend KAILSH FASHION to others?

A. Yes ( )

B. May be ( )

42
As per your instruction 65 citations

Map topic “customer satisfaction towards KAILASH FASHION “

Map group members

Hansrajsinh Parmar (218070592029)

Birva thummar (218070592107)

Parth patel (218070592086)

Akshay raval (218070592085)

Aman sinhg gaur (218070592086)

(H Ajmera, 2020) (H Borikar, 2021)

(Bhatt H. D., 2021)

(Bhatt V. , 2021)

(Bhatt H. , 2020)

(Keyurkumar, 2021)

(D Joshi, 2021)

(V Bhatt, 2018)

(V Bhatt S. S., 2018)

(A Banker, 2020)

(PPP, 2020)

(MH Borikar, 2020)

(V Bhatt B. M., 2020)

(media, 2019)

(V Bhatt S. S., Classification of factors respect to Microfinance relate to Women Empowerment in women of rural
Gujarat, 2018)

(Bhatt F. D., 2018)

(D Joshi, Positive Impact of Social Media on youth An Empirical Study in Ahmedabad city, 2018)

(H Raval, 2020)

(D FaranaKureshi, 2018)

(DS Jadhav, 2021)

43
(DJ Dr. Viral Bhatt, 2020)

(K Prajapati, 2019)

(JD Sheth, 2019)

(K Prajapati, A Study of an Influencing Factor in the Expansion of Brand in the Road Machine Market: An Impassive
Study on the Heavy Machinery Production Company (HEPCO), 2019)

(V Bhatt M. S., 2015)

(DV Bhatt, 2020)

(IH Patel, 2018)

(M HiralBorikar, 2020)

(Bhatt D. , 2022)

(Patel D. I., 2018)

(V Bhatt B. P., 1997)

(Bhatt V. , “Does Experience of Distributor Has Moderating Effect on The Mediating Factors Affecting the
Performance of Mutual Fund Distributors?, 2021)

(S Thomas, 2022)

(HP Raval, 2021)

(MJ Nagvadia, 2020)

(Joshi D. D., 2018)

(R Patel, 2022)

(S Thomas R. P., 2022)

(MSS Malek, 2022)

(H Borikar, AN EMPIRICAL STUDY TO DETERMINE FACTORS AT WORKPLACE STRESS IN FINANCIAL SECTOR (WITH
SPECIAL REFERENCE TO AHMEDABAD DISTRICT), 2021)

(HB Dhal, 2022)

(D Nagar, 2022)

(V Bhatt T. T., 2022)

(H AJMERA, 2021)

(JJ Nagvadia, 2021)

(Bhatt D. N., 2021)

(Bhatt D. J., 2021)

(Bhatt D. J.,
DOES_THE_ADVERTISEMENT_AND_SALES_PROMOTION_HAVE_IMPACT_ON_BEHAVIORAL_INTENTIONS_OF_ONLINE
_FOOD_DELIVERY_APPLICATION_USERS?, 2021)

(DJ Dr. Viral Bhatt A. B., 2020)

(V Bhatt S. S., Measuring the Impact of Microfinance on women empowerment amongst the women in Rural Gujarat,
2018)
44
(Shastri, 2018)

(Trivedi, 2018)

(Patel D. I., Development of Model to Evaluate Service Quality Gap in the Generation of Digital Banking, 2018)

(G.Bhatt, 2018)

(G.Bhatt, A STUDY ON RELATIONSHIP AMONGST DESIGNATION AND CHANGE READINESS WITHIN EMPLOYEES OF
BANKING SECTOR IN GUJARAT, 2018)

(Bhatt P. D., 2008)

(Bhatt V. , 2006)

(F Prajapati)

(JD Sheth, A Study On Distribution Channels of Indian Mutual Fund Industry With Special Reference to “No Entry
Load Regime–Post 2009”)

(CAAH Vyas)

(Bhatt H. )

(VG Bhatt)

(LM Dani)

(N Patel)

(V Bhatt L. D.)

(K Jethwani)

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51