DECLARATION

I do hiseby declare that all the information collected for this project report is collected through my own efforts and is true to my best of my belief. This work has not been submitted to any othis institutions.

I furthis declare that the project work is original genuine to the best of my knowledge and information. The honorable authority meet a necessary discipline action against me, if find the report of misleading and false.

Amiya Kumar Panda

EXAM ROLL NO: - 05C52006 B.COM FINAL YEAR SESSION -2007-08

INTERNAL CERTIFICATE
This is to certify that Amiya Kumar Pandaa student of B.COM Final year in Marketing Honours, of Fakir Mohan Autonomous College, Balasore, has carried out his study work titled
A

PROJECT REPORT ON INSTATING A MARKET FOCCUSED RURAL ENTERPRISE DEVELOPMENT STRATEGY FOR BAMBOO AND NATURAL FIBER PRODUCTS FROM THE STATE OF

UTTARANCHAL.

As partial fulfillment of Bachelor Degree in

Commerce and has not been submitted by any body else whise any purpose under my guidance.

NIRANJAN DHAL
Faculty P.G. DEPARTMENT OF COMMERCE FAKIR MOHAN (A) COLLEGE, BALASOR

AKNOWLEDGEMENT
This project reports marks the end of my Bachelor Degree In Marketing Hons..I take this opportunity to express our deep sense of gratitude to my faculty guide Bholanath Kamila, FAKIRMOHAN AUTONOMUS COLLEGE, BALASORE. for his valuable guidance all through the study. I am grateful to for giving me information to complete this project.

Amiya Kumar Panda

EXAM ROLL NO: - 05C52006 B.COM FINAL YEAR SESSION -2007-08

CHAPTER - 1

INTRODUCTION
The annual turnover of tyre industry exceeds about Rs.15, 000 crores and thisefore plays an important role in the economic development of the country. Tyre export has exceeded the Rs.15, 000 crores mark.30% of this export goes to U.S.A. about 15 million people over their employment to the Indian tyre industry. With most of existing vehicle manufacturers plants in India, 5% to 6% demand growth for tyres is expected, once the present recession is over. The Indian tyre market is such that only 4 or 5 companies dominate the market and rest is somehow able to survive. The tyre market in India can be divided into six main end users segment - Truck and Buses, Passengers cars, Jeeps, Light commercial vehicles, Tractors, Two and Three Wheelers. At present Indian market is dominated by six major players namely-J.K, Apollo, Ceat, M.R.F, Goodyear and Bridgestone. Today radials are standard fitments on major cars manufactured in India. Radials are superior in terms of road - grip, handling, tyre - life, car - dynamics and safety. On the othis hand thise are critics who say radial play havoc (destruction) Indian roads. This may be true for older cars such that Ambassador and Padmini. Radial tyres are manufacture through hi-tech process and are built to exacting standards and tolerance. These are ideally suited to the suspension systems of new generation cars. When it comes to brands of car radials, it is matter of personal choice. Today, manufactures such as J.K, Apollo, M.R.F, and Goodyear offer a wide range of radial tyres suited to the new vehicle in the country.

The tyre industry is currently having a boom simply because of car industry in India is booming. The Indian tyre manufactures have to be extra careful about quality and must deliver thise best in order to be compete in the market, which will soon be followed with foreign competitors. With the Indian - crazy about foreign goods, it is essential for the Indian tyre manufactures to not only increase their production and improve their quality, but also cultivate essence of being Indian to touch the patriotic feeling of the people.

CHAPTER - 2

THE INDIAN TYRE INDUSTRY

INDIAN TYRE INDUSTRY - A PROFILE Tyre industry in India comprises of: 40 tyre companies (53 factories) 12 companies account for over 85% of total production (in nos.)

Industry Turnover (2005-2006) (E) Rs. 100,000 million Installed Capacity (E) 5730 million Postproduction (E) 4140 million Nos. Capacity Utilization (2005-2006) (E) 72%Taxes & Duties Paid (E) Rs. 28,500 million Excise Duty Contribution Rs. 12,530 million

Tyre industries are 11th Highest Contributor of excise revenue to Indian government.

THE HISTORY OF TYRE INDUSTRY

The tyre industry in India is about 80 years old. The first two companies to setup trading activities in India were Dunlop and Firestone, which started functioning in late thirties and early forties. Firestone was the first company to enter in the Indian tyre market in 1920, followed by Goodyear in 1926. These companies set up their sales unit through, which imported tyres, were distributed. The manufacturing of tyre in India commenced when Dunlop started the first factory at Shah Gang, West Bengal, in 1936 followed by Firestone in Bombay. Ever since the industry has undergone continues expansion and technology up gradation, emerging as a fore - runner among Indias major manufacturing enterprises.

In early 1960s the pioneers of Indian tyre industries setup fully indigenous factories, with the help of liberalize governmental policies. Then they enter into collaboration with leading transnational and have over the years to keep up worldwide trends in tyre technology.

While dealing with the history of tyres, it is important to mention whise it all began with the invention of wheel. This is now regarded as a major step taken by human towards civilization. The Indian tyre industry, too, can be said to have played a major part of the countrys development as a modern industrialized nation.

INDIA TYRE INDUSTRY - SALIENT FEATURES

Adaptability & Absorption Successful and fast absorption of international technology, availability of technical expertise and professions, to absorb and implement technical advancement is one of the salient features. Innovativeness Several innovations introduced to apply international technologies / processes to Create tyre suitable for Indian road conditions. Exports Sustained exports for over a decade to move than 50 countries. All large tyres Companies are exporting, with over 30% exports to U.S. Approx. 20% of total truck and bus tyres produce domestically are exported. Indian cross ply tyres have excellent acceptance in developed countries. All large Tyre companies are engaged in sustained exports as a long-term commitment. Technology progression Within a span of four decades, technology progression from cotton (Reinforcement) carcass to high performance radial tyres.

Indigenous and Ready Availability New vehicle manufactures, while launching a series of latest model, have easy access to (and ready availability of) indigenous tyre of their respective specification and matching international standards. Self Sufficiency and Vibrant Marketing Set up Except Aero and some othis specialized categories, domestic production / capabilities fully meet indigenous requirement. Ready availability of tyres at retail label even in remotest parts of the country achieved through a mix of responsive marketing channels.

FUTURE OF TYRE INDUSTRY

From both the short and long term points of view, overall future outlook for the tyre industry is indeed bright. In the short term, given the encouraging progress of the monsoon and the basic strength of our economy, the process of industrial recovery that began in 2000 will continue. As such, activity in construction, housing and roads will rise. The fortune of these three sectors are directly linked with transportation sector, with which, in turn, the type industry is directly connected.

In the long term, one notes with satisfaction the continued upward trend in recent years of the share of roads vis--vis rail transportation in India. This trend is expected to strengthen with the government's initiative for developing a network of multi-lane highways and for giving shape to the "Golden Quadrangle. The Indian scenario will hope fully transform to one of world - class automobile running on roads. This is the best outcome that any Indian tyre manufacturer can hope for.

CHAPTER - 3 OVERVIEW OF INDUSTRY AND J.K.TYRE JK INDUSTRIES MISSION TO BE AMONGEST THE MOST ADMIRED COMPANIES IN INDIA COMMITED TO EXCELLENCE. To be the largest and most profitable company in India. To retain no.1 truck and bus segment and to be amongst top two in all othis 4wheeler tyre. To be the most preferred tyre brand in India. To be the largest Indian tyre exporter .continue to be a significant player in the world in truck and bias market. To make truck/bus radial operations profitable and retain leadership in the passenger radial market.

J.K. ORGANISATION over its name of Late Lala Juggilal Singhania & his son Late Lala Kamalapat Singhania inspired by the cause of Swedish Movement of Mahatma Gandhi and driven by zeal to set up an Indian enterprise, Lala Kamlapat Singhania founded J.K. Organization in the 19th century.

Vast in its operation and massive in its scale of activities, J.K. Industries is a Mega Corporate Empire that is emblematic of excellence, diversified and pioneering new technologies. A part of J.K. Organization, which ranks among three top private groups in India, J.K. Industries is an index of achievements. Aside from JK Tyre, the flagship brand of the corporation, JK Industries includes:

JK Sugar

J.K. Sugar is the manufacturer of the best quality sugar in the country. JK Paper

JK paper is the manufacturer of best quality of paper in the country. JK CEMENT

JK lakshmi cement is the manufacturer of best quality of cement in the country. JK PHARMA

JK pharmaceutical is the manufacturer of best quality of drugs in the country. JK SEEDS

JK Seeds is the manufacturer of best quality of seeds in the country. The Principal business of the JK Organization includes Tyre, Paper, Cement, Drugs & Pharmaceuticals, Agri Genetics, Dairy and Food Products, Audio Magnetic Tapes, Sugar, Cosmetics, Woolen Textiles, Steel, Engineering Files, International Trading, Hybrid Seeds, Industrial Rubber Products, Material Handling System etc.

OVERVIEW OF J.K. TYRE

Excellence comes not from words or procedures. It comes from an urge to strive and deliver the best. A mindset that says, When it is good enough, improve it". It is a way of thinking that comes only from a power within. Mr. Hari Shankar Singhinia Chairman, J.K. Industries Ltd.

J.K. Tyre is Indias leading manufacturer of radial tyres for truck and for passenger car segment as well. We pioneered the radial revolution in India in 1977 - through products like Ultima, Ultima XS and Aquasonic - bringing about a fundamental shift in the driving comforts of our consumers. JK Tyre has the distinction of being the largest Original Equipment supplier to car manufacturers in India. JK Tyre is the only Indian OW supplier for Mercedes Benz and the first tyre manufacturer in the world to get ISO 9001 certification for our entire operations. today is the second largest manufacturer of four wheeler tyres in India. JK Tyre

Technolog ically advanced plants, and the HASETRI research center are othis components of our vision and dedication. Having promoted rallying and racing in India, JK Tyre is also spearheading Go-Karting, family navigational rallies, and a revival of India road racing. We continue to support Indian motor sport through a host of measures and initiatives. J.K.Tyre continues to lead the field with innovative development and as the 16 th largest tyre manufacturer in the world: European rubber journal has earned itself a place among the elite of global tyre industry.

PLANTS OF JK TYRE

With four plant located in Rajasthan, Madhya Pradesh, Karnataka, JK Tyre, India's No.1 tyre company has the tremendous advantage of strategic locations across the country to serve the market. Kankroli Tyre plant in Rajasthan Operated at full capacity despite acute shortage of water due to severe drought, by transporting large quantities of water by tankers. Banmore Tyre plant also operated at all capacity.

ISO--9001 CERTIFICATION JK Tyre is the "First Tyre manufacturer in the world" to get the ISO 9001 certification for its entire operations, including marketing, design, development, manufacturing, testing, stocking, distribution, sales and services of conventional (Bias) and radial tyres, tubes and flaps. This is recognition of excellence that acknowledges JK Tyre's quality management in every sphise of its operations and its approach towards total quality management. All of this basically means that millions of our valued customers can expect a world-class products and services which would also help us to take on the world with greater confidence.

To cope up with the demand in the market most of the companies in JK Organization are certified for International Quality Systems like ISO 9001, ISO 14001 and QS 9000.

MEMBERSHIPS Department of Scientific and Industrial Research (DSIR) Bureau of Indian Standards (BIS) Indian National Scientific Documentation Centre (INSDOC) Foundation for Innovation and Technology Transfer (FITT), Indian Institute of Technology (IIT), New Delhi.

JK Tyre attaches tremendous value to R&D in its efforts to maintain the high quality of its products and lead the field in innovation. HASETRI, a world class research and development centre is a symbol of this.

The Hari Shankar Singhania Eastover & Tyre Research Institute (HASETRI) is the very first of its kind in India. Established in October 1991, HASETRI has already been recognized under SIRO (Scientific and Industrial Research Organization) by the Department of Scientific & Industrial Research (SDIR), Govt. of India. And has been acknowledged by the Indian Institutes of Technology (IITs) and othis universities for registration leading to highis studies. HASETRI fulfills the research requirements for services related to the Eastover and Tyre industry.

CHAPTER - 4 BRIEFING ABOUT THE OTHIS TYRE COMPANIES APOLLO TYRES Apollo Tyres Ltd. (ATL) is one of the leading tyre manufacturing companies in India.ATL manufactures automobile's tyres, tubes and flaps and is well entrenched in the truck and bus tyre replacement segment, which companies the bulk of the market. However, its presence in the fast growing passenger car and two-wheeler segment is low. ATL has grown rapidly in the last decade, and as being a marginal player, it has raised head to become the third largest player in the tyre industry. ATL management has been quick to spot opportunities and has displayed remarkable market savvy CEAT LTD. Ceat Ltd. a part of the RPG Goenka group is the second largest tyre manufacturer in the country after MRF. Ceat manufacturers truck & bus and passenger car tyre segment with a market share of 14% and 17% respectively. It is presently focusing on catering to the fast growing passenger car and two wheeler industries. Ceat is a part of RPG group, which is diversified, with presence in major sectors like power fertilizers, pharmaceuticals, tyres, computer, telecom, financial services, GOODYEAR INDIA LTD. Goodyear India Ltd. (GIL) is a 74% subsidiary of the $13.5 bn Goodyear Tyre ad Rubber Company, U.S., the world's third largest company. GIL has now come to occupy 11.3% of the domestic market share in the industry. During the year, GIL widened its product range to include nine new tyres. These include farm segment tyres, passenger car tyres and LCV/MUV tyres. GIL has good parental support, which has enabled it to bring in the best of the technology in the country. The management has also been aggressive in terms of introducing new products and marketing initiatives. MRF LTD MRF manufactures automobiles tyres, tubes, trade rubber and precured treads. MRF is increasing its market share inspite, increased competition in most segments of the tyre sector. The company has considerable lead over its rivals in the car, scooter, and othis type segments but faces stiff competition from othis global players in the truck and tractor tyre segment. Though the company has a head start ahead of all othis in the Indian market 1960, thanks due to fragmented (uneven) nature of the market, yet the leaders who have recently made in roads are catching up. Due to considerable brand equity and better quality, MRF tyres fetch a price premium. However the company will face a stiff competition from foreign companies like Bridgestone, Michelin and Goodyear in the radial tyre segment.

CHAPTER - 5 RESEARCH STUDY Call Centre Fleet owner SIGNIFICANCE OF STUDY

Gurgaon the city of call centers, multiplex and malls, it is quite enthusisiastic to do a project over hise as it is clear from the name our topic is concentrated upon the fleet owners whose vehicle's run on these call centre for pick and drop services. As these fleet owner possess 50 to 500 fleets so it is quite useful for a tyre industry to collect information regarding their perception, buying behavior, and mode of payment for various tyres. We hope the data and information collected through our project will be important and purposeful for JK tyres.

OBJECTIVES: the over all perception about J.K. Tyre company as well as the mode of purchase. out for the market regarding JK in these call centre fleet owner. out for various dealers from Gurgaon region. UNIVERSE Universe includes the fleet owner in Gurgaon region. To find othis brands of tyre. To clarify To search To search

SAMPLE SIZE Sample size under taken by us to conduct the survey was 50 in number.

DATA COLLECTION METHOD The data collected by us is primary as their is a better scope of getting required information and also in the form we want for the purpose of collecting data, questionnaire method was adopted. For JK Tyre promotional work we distributed cap, pen, key-chain and etc. this has helped us in getting positive responses form the respondent, which is beneficial for our project and JK Tyre.

SAMPLING TECHNIQUE Stratified Random Sampling-: As the size of universe was quite large so a relatively small group of individuals from the universe was selected.

RESEARCH DESIGN The research conducted is an exploratory field setting qualitative research. The result were obtained in analytical form, the survey was conducted using questionnaire method. By using this method we found the qualitative importance of each key areas and the present condition of fleet owners, what are their perception about JK tyre, the exploratory study describe the state as it exist at present, the analysis and its finding is described in the next part.

ANALYSIS AND FINDING IS BASED ON THE FOLLOWING CALL CENTRE AND THEIR FLEET OWNER

Name of the call centre -: IBM Daksh Address -: Cyber city, DLF Building 3, 25(A), B-block, Gurgaon. Transport Head -: Sajag Saxena Attached Vehicle -: 130 No. of Transport -: 7

Transport Ganga Travel HMC Travel Morgan Travel Lord Krishna Travel Rishi Travel

Head Tej Singh Praveen Kumar Surendra Sharma Bikash H, Sharma

Phone No. 9810954177 9891756656 9811232888 9313165030 9350961677 9818176502 9871221234

No. Vehicle 75 150 250 150 120 120 25

of Dealer Mahadev Tyre Mahadev Tyre CP Any Dealer in Mahipal pur Vishal Tyre, Gng. Nariana Tyres Apollo Tyre

Shri Ram Ram Kumar Travel Meghalaya Suresh Travel Yadav

Name of the call centre -: Hyper Quality Address -: Plot No.34, Udogh Vihar, Phase 5, Gurgaon. Transport Head -: Siddharth Saxena Attached Vehicle -: 28 No. of Transport -: 3

Transport

Head

Phone No.

Mahindra & Mr. Piyush 9910112518 Mahindra RanaTravel Ajay & 9811773536 Vinod Rana Aditya Subodh 9810259699 Travel Yadav

No. Vehicle 1200 35 150

of Dealer None Kali Tyre Mahadev Tyre

Name of the call centre -: Flex Tronics Address -: Plot No.314, Udogh Vihar, Phase 4, Gurgaon. Transport Head -: Sanjay Saxena Attached Vehicle -: 30 No. of Transport -: 2

Transport

Head

Phone No. 01155384831 9891541121

Star Moon Tej Singh Travel Chabbi Chandan Travels

No. Vehicle 60 40

Of Dealer Mahadev Tyre Vishal Tyre

Name of the call centre -: Convergys Address -: DLF Building, Near Atlas Chowk 3 Gurgaon. Transport Head -: Pravindra Singh Attached Vehicle -: 225 No. of Transport -: 11 Transport Head Sea Hawk Praveen Yadav Travels CBT Travel Mr. Sandeep Hill Top Origin Travel Mahima Travel Durga Travel Balajee Travel Amrita Travel Oscar Travel Holiday Travel Sunil rana Harmeet Singh Pappu Kataria Ajit Kegriawal Krishna Phone No. 9811644491 9310089001 9312689976 9899995282 9811332825 9871221144 9810221344 No. of vehicle 150 100 150 60 80 75 65 38 90 40 Dealer Standard tyre, Jail Road,Gng. Ravindra tyre, old Delhi Road, Gng. Jatin Tyre Gng. Reliance Tyre, Janakpuri Star wheels, Gng. Mahadev Tyre Any Dealer in Azadpur Reliance Tyre Surendra Tyre, Palam Vihar Chawala Tyre, Near Gng. Bus Stand Chawala Tyre

Rahul Singh 9899019948 Ashwani Yadav 9899600094 Kaushal Kumar 9811558272

Pooja Travel

Narendra Rana

9818664000

560

Name of the call centre -: Global Vantage Address -: Plot no.77 (b), Ifco Road, Sec. 18, Gng. Transport Head -: Bhup Singh Pavbar Attached Vehicle -: 150 No. of Transport -: 7

Transport Echo Mandia Sea Hawk Hill Top Destination Pooja Lord Krishna

Head Rajesh lumba Kulvindra singh Praveen yadav Sunil rana Upendra singh Narendra rana Vikash

Phone No. 9891574304 9818694378 9811644491 9312689976 9810315645 9818664000 9891943851

No. of Vehicle 500 15 150 150 350 560 150

Dealer Any dealer Vishal tyre Standard tyre Jatin tyre Delhi tyre Chawla tyre Any dealer

Name of the call centre: Gee money Address: plot no.90 (A) sec 18 Gng Transport head: Subir chanda Attached vehicle: 250 No. of transport: 1

Transport Megha

Head Satish seharawt

Phone no. 9810072517

No. of vehicle 300

Dealer Om tyre

Name of the call centre: Omni globe Address: plot no. 313 sec 18 Gng Transport head: Prem Mohanti Attached vehicle: 75 No. of transport: 2

Transport Maha Laxmi Kuber

Head J.N. Agarwal Umesh Singh

Phone No. 9818695790 9811300516

No. of vehicle 250 100

Dealer Mahabir Tyre Sainik Tyre

Name of the call centre -: Baxy Infosol Address -: Plot No109, Udogh Vihar, Phase 4, Gurgaon. Transport Head -: Gagan Bajaj Attached Vehicle -: 70 No. of Transport -: 3

Transport

Head

Phone No. 9818176502 9891943851 9811693225

Shri Ram Ram Kumar Travel Lord Bikash Krishna Travel BP Travel JP Yadav

No. Vehicle 120 150 80

of Dealer Naraiana Tyre Any Dealer in Gng. Vishal Tyre

Name of the call centre: India Bulls Address: plot no.48 Phase 3, Gng. Transport head: Kapil Attached vehicle: 70 No. of transport: 1

Transport Shiv tour Travel

Head & Dilip

Phone no. 9899019901

No. of vehicle 90

Dealer Kali

Name of the call centre: Cybiz Address: plot no.309-310 Phase 4, Gng. Transport head: Mr. Sandeep Attached vehicle: 20 No. of transport: 1

Transport MahaDev Travel

Head Ram Yadav

Phone no. Saran 9891890684

No. of vehicle 60

Dealer Chawla Tyre

Name of the call centre: American Express Address: plot no.40 Phase 3, Gng. Transport head: Ram Gopal Attached vehicle: 90 No. of transport: 1

Transport Head Sagar Tour & Anil Travel

Phone no. 9871221344

No. of vehicle 230

Dealer Sangat Tyre

Name of the call centre -: Dell Address -: 4th Floor Bipul Aorag Building M.G. Road Gurgaon. Transport Head -: Ajit Singh Attached Vehicle -: 120 No. of Transport -: 3

Transport Goel Travel Radhika Travel Arihant Travel

Head Gagan Anil Badra Sunil

Phone No. 9899683671 9812671532 9811441211

No. Vehicle 50 75 35

of Dealer Sangat Tyre Sainik Tyre Mahadev Tyre

Name of the call centre -: Arbato Services Address -: Plot no.78, Sec. 18, Gng. Transport Head -: Amandeep Singh Attached Vehicle -: 150 No. of Transport -: 4

Transport Saya Travel BP Travel City Life Vacation Travel

Head Pawan JP Yadav Rimpy Singh Toni Sharma

Phone No. 9811977521 9811693225 9899190990 9312689976

No. of Vehicle 40 80 250 150

Dealer OM Tyre Vishal tyre Haryana Tyre Kali Tyre

Name of the call centre -: Venguard Address -: Plot no.78, Second Tower, Sec. 18, Gng. Transport Head -: Anil Pandey Attached Vehicle -: 200 No. of Transport -: 4

Transport Destination Travel Mandia Travel Sea Hawk BP Travel

Head Upendra Singh

Phone No. 9810315645

No. of Vehicle 350 15 150 80

Dealer Delhi tyre Vishal tyre Standard tyre Vishal tyre

Kulvindra singh 9818694378 Praveen yadav 9811644491 JP Yadav 9811693225

Name of the call centre: Info Vision Address: plot no.313 Phase 4, Gng. Transport head: Dilip Pandey Attached vehicle: 20 No. of transport: 1

Transport Head Manish & Manav Singh Manoj Travel

Phone no. 9812298925

No. of vehicle 36

Dealer Any Dealer in Azad Pur

Name of the call centre -: I-Process Address -: Plot no.218, Phase 5, Gng. Transport Head -: Vivek Kumar Attached Vehicle -: 300 No. of Transport -: 4

Transport Shiv Travel Madhu Travel Amba Travel Amrita Travel

Head Dilip Chandra pratap Vinod Singh Rahul Singh

Phone No. 9899019901 9818712051 9213772131 9899019948

No. of Vehicle 90 40 25 38

Dealer Kaykee tyre Pratap tyre Pratap tyre Reliance tyre

Name of the call centre: Core BPO Address: Plot no.238 Phase 4, Gng. Transport head: Pawan Kumar Attached vehicle: 15 No. of transport: 1

Transport Legend Travel

Head Tarun Jain

Phone no. 9811117972

No. of vehicle 225

Dealer Narayna Tyre

Name of the call centre -: WNS Address -: Infinity Tower, 6th floor, Phase - 3, Gng. Transport Head -: Rajeev Kumar Attached Vehicle -: 300 No. of Transport -: 3

Transport Velocity Travel Balajee Travel Amrita

Head Suresh Chadda Krishna Travel Rahul Singh

Phone No. 9213154418 9810221344 9899019948

No. of Vehicle 65 65 38

Dealer Chawala Tyre Any Dealer in Azadpur Reliance Tyre

Name of the call centre -: Jenpact Address -: Plot no.90 (D), Sec. 18, Gng. Transport Head -: Deepak Gulani Attached Vehicle -: 300 No. of Transport -: 6

Transport Megha Travels Velocity Travel Saya Travel Hill Top Arihant Travel Madhu

Head Satish Shisawat Suresh Chadda Pawan Sunil rana Sunil Chandra Pratap

Phone No. 9810072517 9213154418 9811977521 9312689976 9811441248 9818712051

No. of Vehicle 300 65 40 150 35 40

Dealer OM Tyre Chawala Tyre OM Tyre Jatin tyre Mahadev Tyre Pratap Tyre

NOTE-: from the above data it is clear that big fleet owner is Mahindra & Mahindra, Megha, Pooja, Maha Laxmi, Sea Hawk, and Hilltop in Gurgaon region so; it is advisable for the JK Tyre to concentrate & motivate these travel agencies to capture the market strongly in Gurgaon. These transport agencies provide pick and services to more then four call centers.

CHAPTER - 6 DATA ANALYSIS AND INTERPRETATION

TOTAL NUMBER OF VEHICLES ATTACHED TO THE FLEET OWNERS. NO.OF VEHICLE LESS THAN50 50-100 100-150 MORE THAN 150 NO.OF FLEET OWNER PERCENTAGE 15 30 15 30 9 18 11 22

N O .O F F L EET O W N ER

MO RE THA N 150 22%

L ES S T H A N 5 0 30%

L ES S TH A N 5 0 5 0-10 0 1 00-1 50

100 -150 18%

50-1 00 30%

MO RE THA N 150

INTERPRETATION As analysis shows, 60% of fleet owner have less than 100 vehicles, and 40% of fleet owner have more than 100 vehicles.

OWNERSHIP STYLE OF FLEET OWNERS

OWNERSHIP STYLE SINGLE MULTIPLE

NO. OF FLEET OWNER

PERCENTAGE 38 76 12 24

NO. OF FLEET OWNER

MULT IPLE, 12, 24% SINGLE MULTIPLE SINGLE, 38, 76%

INTERPRETATION As analysis shows, 76% of the fleet owners have single ownership, and rest 24% has multiple ownership style.

TYPES OF VEHICLES USED BY FLEET OWNERS

TYPES OF VEHICLE SUMO QUALIS INDICA TAVERA OTHIS

NO. OF FLEET OWNER 50 50 42 35 15

N . O FLEET O N O F W ER

O H , 15 T ER T AVER A, 35 SU O 50 M , SU O M Q ALIS U IN IC D A T AVER A IN IC 42 D A, Q ALIS, 50 U OH T ER

] INTERPRETATION As the analysis, shows that almost all the fleet owner has Sumo and Qualis, but 42 fleet owners have Indica and 35 fleet owners have Tavera.

AVERAGE DISTANCE TRAVELLED BY EACH VEHICLE PER DAY

DISTANCE COVERED PER DAY LESS THAN 300KM MORE THAN 300KM

PERCENTAGE NO. OF FLEET OWNER 13 37 26 74

NO. OF FLEET OWNER

LESS THAN 300KM, 13, 26% LESS THAN 300KM MORE THAN 300KM MORE THAN 300KM, 37, 74%

INTERPRETATION As the analysis, shows that 74% of the fleet owner vehicle cover more than 300km/day and rest that is 26%covers less than 300km/day.

REPLACEMENT OF TYRE AFTER WHAT PERIOD OF TIME

TIME PERIOD A) BEFORE 6 MONTHS B) AFTER 6 MONTHS

NO. OF FLEET OWNER 12 38

% 24 76

80 70 60 50 40 30 20 10 0 NO. OF FLEET OWNERS PERCENTAGE BEFORE 6 MONTHS AFTER 6 MONTHS

INTERPRETATION As the analysis, shows that 76% of fleet owner replace their tyre of vehicles after a period of 6 months and rest 24% of fleet owner replace it before 6 months. RETREATED TYRE USED BY THE FLEET OWNERS

RESPONSE YES B) NO

NO. OF FLEET OWNERS 5 45 10

90

90 80 70 60 50 40 30 20 10 0 NO. OF FLEET OWNER

YES NO

PERCENTAGE

INTERPRETATION As the analysis, shows that 90% of fleet owner do not use retreated tyres, only 10% of fleet owners uses retreated tyre.

AFTER WHAT PERIOD OF TIME FLEET OWNER RETREATED

THEIR VEHICLES TYRE.

TIME PERIOD BEFORE 6 MONTHS AFTER 6 MONTHS

NO. OF FLEET OWNER 12 38

N . O FLEET O N O F W ER

BEFO E 6 R M NH O T S 24%

BEFO E 6 R MO T S NH AFT 6 ER MO T S NH

AFT 6 ER M NH O T S 76%

INTERPRETATION As the analysis, shows that out of 5 fleet owners 3 retreated their tyre before 3 months i.e.60% and rest 40% retreated their tyre after 3 months.

PLACE WHISE FLEET OWNER BALANCE THEIR TYRE.

RESPONSE A) OWN GARAGE B) AUTHORISED DELEAR C) UNAUTHORISED DELEAR

NO. OF FLEET OWNER 36 04 10

% 72 08 20

80 70 60 50 40 30 20 10 0 NO. OF FLEET OWNERS PERCENTAGE OWN GARAGE AUTHORISED DELEAR UNAUTHORISED DELEAR

INTERPRETATION As the analysis, shows that 72% of the fleet owners have their own garage and 8% of the fleet owners go to balance their vehicle tyre in an authorized service center and rest 20% balance their vehicle tyre in unauthorized service center. FROM WHISE FLEET OWNER PURCHASE THEIR TYRE RESPONSE DEALER COMPANY NO. OF FLEET OWNER 49 1 PERCENTAGE 98 2

NO. OF FLEET OWNER

COMPANY 2% DEALER COMPANY DEALER 98%

INTERPRETATION As the analysis, shows that 98% of fleet owner purchase their tyre from dealers and only 2% purchase directly from company.

MODE OF PURCHASE RESPONSE A) CASH B) CREDIT FOR 1 MONTH C) CREDIT FOR MORE THAN 1 MONTH NO. OF FLEET OWNER 07 32 11 % 14 64 22

70 60 50 40 30 20 10 0 NO. OF FLEET OWNERS PERCENTAGE CREDIT FOR 1 MONTH CREDIT FOR MORE THAN I MONTH CASH

INTERPRETATION As the analysis, shows that only 14% of fleet owner purchase their tyre in cash and 64% of fleet owner purchase their tyre in credit for a period of 1 month and rest 22% pay their payment after a period of 1 month.

PREFERENCES OF TYRE BEFORE PURCHASING RESPONSE A) PRICE B) BRAND C) BOTH NO. OF FLEET OWNERS 3 2 45 % 6 4 90

N . O F E TO N R O F L E WE

P IC , 3 R E B A D2 RN, P IC R E BAD RN B T OH B T ,4 OH 5

INTERPRETATION As the analysis, shows that 90% of fleet owners prefer both brand & price, and only 4% of fleet owner prefer brand and rest 6% prefer price.

PREFERENCE OF TYRE BY THE FLEET OWNERS TYRES A) J.K.TYRE B) M.R.F C) BRIDGESTONE D) APOLLO E) CEAT NO. OF FLEET OWNER 27 35 40 25 10

N . O F E TO N R O F L E W E

C A ,1 E T 0 AP L O OL , 2 5

J .K.T R , Y E 2 7

J .K.T R Y E M .F .R B ID E O E R G ST N

M .F 3 .R , 5 B ID E T R G S O E, 4 N 0

A OL P LO C AT E

INTERPRETATION As the analysis, shows that out of 50 fleet owners 40 prefer Bridgestone first, 35 fleet owner prefer M.R.F, 27 fleet owner prefer J.K, 25 Apollo and 10 CEAT.

CHAPTER - 7

CONCLUSION The main purpose of our survey is to find out that person in transport agency whose has got the purchasing power of tyre, which is mostly in the hand of owner or supervisor. Ownership style is mostly single and very few transport agencies has got multiple owner. Average number of vehicles in the transport agency lies between 200 250.Types of vehicles are mainly Sumo, Qualis, Tavera, Indica and etc. Average distance covered by each vehicle per day is about 400km 450km.Thise are very few transport agencies that prefer retreated tyre. Most of the owners have own garage but some also prefer authorize service centre. Most of the owners of the vehicle purchase their vehicles tyre from dealer and hardly thise are any transport agencies that purchase their vehicle tyre directly from company. Generally, most of the fleet owner purchase tyre on one-month credit or more than onemonth credit very few fleet owner purchases on cash. Most of the fleet owner prefers both, brand and price for purchasing the tyre and thise are very few fleet owners who prefers only price. Most of the fleet owner prefers Bridgestone first and after this they go for M.R.F and then they go for J.K. Tyre because of their good performance. After covering the entire call center fleet owner the company can capture a big market for the tyre industry and by this process we can easily achieve the target of selling. And beneficial for the tyre company.

CHAPTER-8 RECOMMENDATION AND SUGGESTION PRODUCT:Company should focus and centre to the customer. Thisefore a product is to be designed for high mileage, longer life and more retreads. PRICE:Pricing should be in line with major competitors and thise should be tyres on Cash n carrybasis. PLACE:Tyre purchased decision are influenced by the availability of tyre to a large extent, as distribution network of JK is not so strong, existing dealers to be strengthened and more dealers to be appointed. PROMOTION: As the tyre marketing is facing tough from imported /foreign brands, JK should focus on product awareness and product preference advertisement. Dealers should be involved in developing strategies, providing feedback and strengthening consumer relations, so that market network may improve qualitatively as well as quantitatively.

JK should also do aggressive ad campaign with celebrity endorsement and innovative and creative logo should be thise, which matches the product and signifies the strength of tyre. Attractive free gifts and festive discount should be offered to customers to boost sales. Attractive billboards and hoardings should be placed at specific places and ecofriendly message should be conveyed. JK should sponsor programs on vernacular basis, like local newspaper, local cable, on radio, etc.

CHAPTER 9 LIMITATION

Whenever a report is made, a researchis has to work under several constraints and limitation. As far as this report is concerned, constraints and limitations are given below: The survey and research has been done mainly in Gurgaon, and not covered all the fleet owners thisefore it cannot be the representative total fleet owners.

During any research work, it is very much possible that respondents may not have been true to answering various questions and may be biased to certain othis questions also. Respondents were reluctant to answer some questions, as they never cared about that, thisefore, increasing the possibility of error. It is possible that all the parameters relevant to judge the brands performance in the market might have not been covered by the questionnaire.

CHAPTER 10 SWOT ANALYSIS STRENGTHS: Brand Image J.K. Tyre Co. is recognized and has strong brand image in the market that helps it to increase the market share: Various ranges in car tyre: Availability of different tyre for different cars i.e. diversified range of tyre helps J.K. to capture all kind of consumer segment. Radial and tubeless tyre J.K. is only company, which have radial and tubeless tyre in India. Now a day trend is moving towards radialisation or tubeless tyre.

Rural market J.K. is trying to capture rural market as maximum as possible. WEAKNESS: Dealers Network: Buying decision of consumer is also affected by availability of product mix and J.K. is lacking in making vast dealer network.

Promotions: As, promotional schemes help people to know more about the product. In the area J.K. is not good.

OPPORTUNITIES: Foreign Market: As, J.K. is number one tyre manufacturer in India, thisefore, thise are chances for establishing of foot-hold in foreign market. Radial and Tubeless Tyre: By providing wide range in radial and tubeless tyres, J.K. can increase its market share. THREATS: Competitors: The recent growth in tyre sector has sparked off a whole range of expansion plans by major competitors. Foreign Competitors: Entrance of foreign players like China, can affect the market share of existing tyre co. by providing the tyre of better technology at lower price.

CHAPTER 11 ANNEXURES The following important annexure relevant to this study are enclosed-: Questionnaires for Transport Head of the Call Centre Fleet Owners of the Transport Agency QUESTIONNAIRE Do Hello, I am a student of Fakir Mohan Autonomous College, Balasore.is conducting survey regarding call centre fleet owner in Balasore. Kindly give your responses by answering the following questions. Name of the call centre________________________________________ Address ____________________________________________________________________ ____________________________________________________________________ _________________________________________ Name of the transport head of this call centre and contact number ___________________________________________________________ Shift details of call centre ___________________________________________________________ Number of vehicles used by the call centre for pick and drop services ___________________________________________________________ Number of fleet owners or transport under this call centre ___________________________________________________________ Name of all the transport agencies ____________________________________________________________________

____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ ________________________________________________________________ Thanking you QUESTIONNAIRE Do Hello, I am a student of Fakir Mohan Autonomous College, Balasore.is conducting survey regarding call centre fleet owner in Balasore. Kindly give your responses by answering the following questions Name of the transport agency and contact number ___________________________________________________________ Ownership type of the transport agency a) Single b) Multiple Name of the owner/owners of transport agency _______________________________________________________________________ _______________________________________________ Total number of vehicle in your transport agency ___________________________________________________________ Type of your vehicles a) Sumo b) Quails c) Indica d) Tavera e) Any othis specify(____________________________) Specify the call centers whise your vehicle runs ____________________________________________________________________ ____________________________________________________________________ _________________________________________ Date:

Average distance covered by each vehicle per day a) <300km b) >300km

After what you prefer retreated tyre a) Yes b) No If yes , after what period a) Before 6 months b) After 6 months Place whise you balanced the tyres

a) Own garage b) Authorized dealer c) Non- authorized dealer From whise you purchase the tyres and specify a) Dealer b) Company (_______________________) What you prefer before purchasing the tyres a) Brand b) Price c) Both (a) and (b)

Which companys tyre do you prefer most a) J.K. Tyre b) M.R.F C) Bridgestone d) Apollo e) Any othis specify (______________________________) Any othis opinion/ comment ____________________________________________________________________ __________________________________________________ Thanking you Date:

CHAPTER 12 BIBLIOGRAPHY MARKETING MANAGEMENT MARKETING RESEARCH JOURNALS OF J.K. INDUSTRY INTERNET PHILIP KOTLER C.R. KOTHARI