BP techno
BP techno
BP techno
TECHNOPRENEURSHIP
BUSINESS PLAN
GROUP NO. 4
Section/Time/Day
CEIT-02-603E / 11:00-2:00 / W
Submitted to:
Assistant Professor Zorahayda V. Concepcion
INSTRUCTOR
I. Executive summary
At our company, we have clear business objectives. Our top priority is to build a loyal
customer base and achieve positive cash flow within the first year of operation. Over the next
three years, we plan to expand into new markets while adding new services to our portfolio.
Ultimately, our goal is to become a leading provider of sustainable design solutions within five
years.
We serve homeowners, business owners, and real estate developers who value
sustainable design. Our unique selling points are innovative design, personalized attention, and
a comprehensive range of services tailored to each client's needs.
To launch our business and cover operating expenses for the first two years, we are
seeking PHP 20 million in funding. Our financial projections show that we anticipate breaking
even within the first year and achieving a net profit of PHP 12.5 million in the second year. We
plan to reinvest our profits to expand our operations and service offerings.
● Service Description
MLLBC Design is an architecture firm that offers a wide range of services for residential
and commercial projects. Its services include:
1. Architectural Design - The company offers architectural design services that cater to
the requirements, inclinations, and financial constraints of its clients, whether for
residential or commercial projects. The team of professionals collaborates to produce
environmentally sustainable designs that are practical and visually appealing.
2. Interior Design - The company offers interior design services tailored to each client's
unique needs and style preferences. The team of experienced designers work with
clients to carefully select colors, fabrics, furniture and other design elements to create a
cohesive and welcoming space.
3. 3D Rendering - The company offers 3D rendering services that utilize cutting-edge
technology to produce accurate and lifelike visualizations of designs. This feature
enables clients to preview the project beforehand, enabling them to make any necessary
modifications or adjustments.
4. Sustainable Design - The company endeavors to integrate environmentally conscious
design principles into all of its projects. This entails utilizing energy-efficient materials
and systems, optimizing the use of natural light and ventilation, and implementing
sustainable construction methods.
5. Construction Administration - The company offers construction administration
services, managing the construction process to guarantee that the designs are
implemented according to the plan and completed on time. The team collaborates
closely with contractors and other stakeholders to ensure that the project meets the
company's high standards and satisfies the clients' expectations.
MLBBC Design is dedicated to delivering custom designs that cater to the unique needs
and preferences of each client. The team's proficiency in architecture and interior design
ensures that the end result is both practical and visually appealing. The company also
emphasizes sustainability in all their designs to ensure that the client's vision is brought to life in
an eco-friendly and responsible manner.
● Pricing
MLBBC Design's pricing strategy is dependent on the nature and intricacy of the project.
The fees for its products and services are determined by the extent of work involved in each
project.
I. Architectural and interior design services will be priced based on a percentage of the
total project cost, typically ranging from 5% to 15%.
II. For 3D rendering services, a flat fee will be charged based on the number of renderings
required.
III. Our sustainable design and construction management services are charged on an
hourly basis and rates are based on time spent on the project.
Our pricing strategy positions us as a medium-sized company that offers quality design
services at competitive prices. We believe this will attract a wide range of customers, including
those looking for quality design services at reasonable prices. The expected profit margin varies
from project to project, but we aim for a profit margin of 20-30% for each project.
●Management Team
The MLLBC Designs management team consists of the Architect, Project manager,
Draftsperson, Interior Designer, and Accountant:
● Advisors
Zorahayda Concepcion, Design Professor: Zorahayda's experience in design education
would also allow her to offer insights into best practices for talent development and workforce
training. She could provide guidance on how to attract and retain top design talent, and how to
foster a culture of innovation and creativity within the firm.
V. Market Analysis
MLLBC Design Firm is a full-service architecture and design company that focuses on
residential, commercial, and institutional projects. The goal of this market analysis is to give a
general overview of the competitive environment in the architectural sector and to pinpoint
chances for MLLBC Design Firm to flourish in the market.
Market Overview
The architecture industry is a highly competitive and dynamic market that includes many
established players. According to GlobalData, the Philippine construction industry to expand by
7% in real terms this year, before recording an annual average growth of 7.2% between 2024
and 2027, supported by a gradual recovery in tourism and leisure and hospitality activities,
coupled with investments in the Build, Better, More (BBM) program. The market is driven by
increasing demand for sustainable design, technological innovation, and urbanization.
Competitive Landscape
The architecture sector has a broad competitive landscape, with many businesses
providing a range of services. Large architecture firms, upscale design studios, and independent
architects are a few of the top players in the market. These businesses have made a name for
themselves as industry leaders, with well-known brands and devoted clientele.
Target Market
The target market for MLLBC Design Firm is businesses and organizations that require
high-quality architecture and design services. This may include commercial developers,
residential homeowners, and institutions such as schools and hospitals. Businesses and
organizations who get the value of architecture in forging a distinctive corporate identity and
developing practical, sustainable environments are those that are driving the market.
Market Strategy
To succeed in this market, MLLBC Design Firm will need to develop a comprehensive
marketing strategy that focuses on building brand recognition and establishing itself as a leader
in the architecture industry. Building connections with companies and organizations, producing
interesting material for social media and other digital platforms, and collaborating with other
companies to broaden visibility and reach are a few examples of how to do this.
Conclusion
The architecture industry is a rapidly growing and competitive market that offers
significant opportunities for businesses that specialize in architecture and design services.
MLLBC Design Firm can position itself for success in this competitive market by creating a solid
marketing plan, enhancing brand recognition, and concentrating on providing high-quality,
efficient architecture services.
To generate sales, M.L.L.B.C. Design will use a variety of marketing channels, including
targeted advertising, social media marketing, email marketing, and content marketing. The
company will also attend trade shows and networking events to build relationships with potential
clients and industry partners.
To increase sales and revenue, M.L.L.B.C. Design will also focus on upselling and
cross-selling services to existing clients. By building strong relationships with clients and
understanding their needs and preferences, the company can identify opportunities to provide
additional design services and expand its revenue streams.
Dear [Investor/Bank],
M.L.L.B.C Design's financial projections indicate that it will break even within the first
year and achieve a net profit of PHP 12.5 million in the second year. The company plans to
reinvest its profits into the business to expand its operations and service offerings.
The company's target market includes homeowners, business owners, and real estate
developers interested in sustainable design solutions. Its unique selling proposition is its
commitment to personalized attention, innovative design solutions, and a full range of services,
which sets it apart from competitors.
M.L.L.B.C Design's business goals and objectives are to provide high-quality services
that meet the unique needs of its clients, grow its customer base and increase revenue, expand
its service offerings and enter new markets, and become a leading provider of sustainable
design solutions in the construction industry.
The company would be delighted to discuss its business plan and financial projections in
greater detail with you. Thank you for considering its funding request.
Sincerely,
M.L.L.B.C Design
VIII. Financial projection
M.L.L.B.C. Design
Balance Sheet
December 31, 2023-2024
Assets 2023 2024
Current Assets
Cash 6,150,000 6,800,000
Accounts receivable 12,300,000 20,800,000
Inventory 6,100,000 5,200,000
Prepaid expenses 700,000 700,000
Short-term investments 1,500,000 2,000,000
Total current assets ₱26,750,000 ₱35,500,000
Fixed (Long-Term) Assets
Long-term investments 5,000,000 4,200,000
Property, plant, and equipment 5,800,000 5,700,000
(Less accumulated depreciation) (800,000) (800,000)
Intangible assets 1,010,000 1,100,000
Total fixed assets ₱11,010,000 ₱10,200,000
Cash Balance
Beginning of the Year 8,100,000 6,150,000
Increase / (Decrease) - 1,950,000 650,000
End of the Year ₱6,150,000 ₱6,800,000
Cash Balance
Beginning of the Year 8,100,000 6,150,000 6,800,000
Increase / (Decrease) - 1,950,000 650,000 400,000
End of the Year ₱6,150,000 ₱6,800,000 ₱7,200,000