English for Managers

UNIT 4
PRESENTATIONS

Warming up activity
Try to find out the differences at the following pictures

What are they doing?

What is the teacher doing?
Do you think that the students really listen to the teacher explaination?
Do you think that the teacher is a good prensenter?
What do you know about a good presenter

Watch the short movie as there are some tips for being a good presenter
and bad examples of presentation.

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 Public speaking is speaking to a group of people in a structured,

deliberate manner intended to inform, influence, or entertain the listeners.
In public speaking, as in any form of communication, there are five basic
elements, often expressed as "who is saying what to whom utilizing what
medium with what effects?
http://www.publicspeaking.co.nz/public_speaking_definition.html
 Public speaking is:
1. the act or process of making speeches in public
2. the art of effective oral communication with an audience

http://www.merriam-webster.com/dictionary/public%20speaking

Here, one type of public speaking is presentantion. Then, you should know that there are
various presenstations. Examples of them are written bellow

Press conference : two chief executives tell journalist why their companies have

merged

Briefing : a senior officer gives information to other officers about a

police operation they are about to undertake

Demonstration : the head of research and development tells non-technical

colleagues about a new machine

Product launch : a car company anoounces a new model

Lecture : a university professor communicates information about

economics to 300 students

Talk : a member of a stamp collecting club tells other members about

19th century British stamps

Seminar : a financial adviser gives advice about investments to eight people

Workshop : a yoga expert tells people how to improve their breathing

techniques and gets them to practice

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The following is the checklist for one’s presentation whether she is good or not in
speaking in front of audience

Checklist

Overall

Does she/he consider the audience

Does she have clear objectives (to inform, to amuse, to persuade)

System

Is her/his presentation well-prepared

Is there a clear structure (beginning, middle, end)

Does she link the parts together

Is the content relevant and interesting

Has she considered the timing

Delivery

Does she speak clearly?

Does she speak at the right speed?

Does she use appropriate language?

Body language

Does she use her body to emphasize meaning?

Does she maintain eye contact with the audience?

Does she appear confident and positive?

Visual aids

Are the visual aids clear?

Do they suport her message?

Does she use the equipment professionally?

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Language Focus

There are some tenses that can be implemented in one’s presentation. They are written
bellow. Try to study the them.

Past time The past simple

Sometime ago
lastyear The past simple is used to indicate finished time:
in the past Size joined the company in 1994.
back in 1978
Regular verbs form the past simple by adding -ed to the verb stem.
The -ed end ing can be pronounced in th ree different ways:
It / announced /Id/ started Id! ordered

Irregular verbs form the past simple in a number of ways. It sometimes

helps to group them by sound:
buy – bought, catch - caught , teach- taught

Recent time The present perfect

Over the last
few years The present perfect is used when the time is unfinished or not stated.
recently lt is formed with have/has+ the past pa rt iciple:
since 1992 He has resigned.
They have retired.

The auxiliary have/has usually co n tracted in spoken English:

'He's just started:
'They've already left .'

Present time The present simple

currently
at the moment The present simple is used to report on current status:
now It currently stands at 180.
at present He is retired 'IOW.

Don't forget to pronou nce the -s in the third person:

It stands.
He lives.

For making good presentation there are some steps that sould be followed. They are
1. Introducing yourself and your talk
2. Presenting the materials
3. Signalling the end
4. Summarizing,
5. Closing
6. Inviting questions

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Introducing yourself and your talk

For the introduction you can implement the following expressions

Greeting, name and position

Good morning. My name’s Mathew. I'm the New Finance Manager.

Ladies and gentlemen, It's an honour to have the opportunity to address such a distinguished
audience. My name’s Mathew. I'm the New Finance Manager.

Title/Subject
I'll like to talk (to YOU ) today about .. .
I'm going to present the recent ...
brief you …
inform you about ..
describe ...
The Subject of my Talk
Focus Presentation
Topic paper (academic)
Speech (usually to public audience)

Purpose/Objective

We are here today to decide…

Agree..
Learn about..
The purpose of this talk is to update you on...
put you in the picture about...
give you the background to…

Length
I shall only take (.. ..minutes of your time.)
I plan to be brief

Outline/Main Parts
I’ve divided my presentation into four parts/section
They are…
The subject can be looked at under the following headings …

We can break this area down it/to the following field:

Firstly/ first of all
Secondly/then/next
Thirdly/and then we come to…
Finally/lastly of all

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Question
I’d be glad to answer any question at the end of my talk.
If you have any question. Please feel free to interrupt.
Please interrupt if there’s something which needs clarifying. Otherwise, there’Il be time for
discussion at the end

The following is the example of introduction in presentation

Then, please practice by repeating your teacher!

Exercise 1
1. Fill in the blank spaces bellow!
Ladies and gentlemen, It's an honour to have the opportunity to address such a distinguished
audience. .......... Puji Wibowo. I'm the new Sales Manager.

At this moment, I am going to inform you about my hotel, Inay Hotel which is located at Banyumanik. The
........of this talk is to update you on the new hotel amenitiess that we have now. Here, I plan to be brief

Then, I can break this area to the following field:

........, I will inform you various rooms at the hotel and their rates.
........, it will be about the amenities, provided by the hotel
........, I will inform how to make reservation

Ladies and gentlemen, if ...............have any question. Please feel free to interrupt.

2. Try to search a restaurant with the menu and the prices at the internet. Please make an
introduction for your presentation about that restaurant

3. As a presenter, try to make introduction by using the above expresions. Then, the text about
competition bellow is the material for your presentation.

COMPETITION

Rivalry among businesses and service industries is called competition. This feature of a
market economy encourages businesses to improve their goods and services, keep their prices
affordable, and offer new products to attract more buyers,

There are four basic types of competition in business that form a continuum from pure
competition through monopolistic competition and oligopoly to monopoly (see diagram). At one end

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of the continuum, pure competition results when every company has a similar product. Companies
that deal in commodities such as wheat or corn are often involved in pure competition. In pure
competition, it is often the ease and efficiency of distribution that influences purchase.

In contrast, in monopolistic competition, several companies may compete for the sale of items
that may be substituted. The classic example of monopolistic competition is coffee and tea. If the
price of one is perceived as too high, consumers may begin to purchase the other. Coupon and other
discounts are often used as part of a marketing strategy to influence sales.

Oligopoly occurs when a few companies dominate the sales of a product or service. For
example, only five airline carriers control more than 70 percent of ll tickets sales in the United States.
In oligopoly, serious competition is not considered desirable because it would result in reduced
revenue for every company in the group. Although price wars do occur, in which all companies offer
substantial savings to customers, a somewhat similar tendency to raise prices simultaneously is also
usual.

Finally, monopoly occurs when only one firm sells the product. Some monopolies have been
tolerated for producers of goods and services that have been considered basic or essential, including
electricity and water. In these cases, it is government control, rather than competition, that protects
and influences sales. The following chart represents the competition continuum.

PRESENTING THE MATERIALS

Read to the examples of main part of one’s presentation!

Example 1
‘Ok. To begin, let’s look at the first type of skills that consultants need: technical skills. Of course,
related to technical skill is a good general knowledge of management subjects..... But I’m digressing:
let’s get back to the technical skills themselves...... That’s all I have time or on technical skills
Let’s move on to the second area: interpersonal skills. As you can see on this transparency, There are
two keys areas in relation to interpersonal skills themselves..... That’s all I have time or on technical
skills.
Let’s move on to the second area: interpersonal skills. As you can see on this transparency, there are
two key areas in relation to interpersonal skills.... I think that covers everything on interpersonal
skills.
Time is moving on, so let’s turn to the third area: people management issues’

Example 2
Good afternoon, Ladies and Gentlemen. At this point, I’d like to say a few words about the
organizational of “Benefit and Profit” Ltd. On the transparency, you will see that Mr. Lucky
Luck,Mr. Smiley Rich, and Mrs. Nancy Money are sitting on the Board of Directors

The board is headed by Mr. Lucky Luck. He is the chief executive of Benefit and Profit Ltd
and he has overall control of the whole company. Mrs. Nancy Money who graduated from
Finance Faculty of Harvard University is the chief accountant of the company. She deals with
finances and investment of the organization.

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In 2005, the Board elected Mr. Happy as the managing director of Benefit and Profit Ltd. He
is responsible for running the company and is involved with the total managing of the
company from the factory floor up to the board room.

Now, Mr. Happy is assisted by four executive managers. First, Mr. Caring, he is the
personnel manager and is responsible for recruitment, personnel, training, management
development, staff conditions, health and safety, first aid nurse, and is also responsible for
general maintenance and security. He does have a lot of jobs to handle.

Second, Mrs. Cash, she is the finance manager who takes care of the corporate finance and
accounting as well as credit control, purchase and sales. She does internal audit and handles
the welfare of the employees, you know, wages, salaries, pension and insurance.

Next, we have Sales Department which is led by Mrs. Friendly. Mrs. Friendly is in charge of
handling incoming orders from home and abroad. She will organize all areas of selling in the
company, manage linking with representatives and agents, do market research, advertising,
and promoting products. Ms Friendly is assisted by the warehouse department who is
responsible for stock control and export department which takes care of shipping,
transportation, and document handling.

Last but not least is Mr. Planning. Mr. Planning has a solid team of designers, engineers,
qualitycontroller and factory maintenance officers. He is responsible for all the production
process.
That’s about the people in the company. Now the company itself was set up in 2004 and for
the last two years, many reliable esteem companies around the world have proposed to be our
agent or sales representatives of our products in their areas. We have carefully selected the
companies who want to be our agent. These agents of ours must have their own office, paper
ones. They also must have a showroom and a group of technician. So far we have 17
representatives in all, 4 Offices in Asia countries, 8 in some cities in USA, and the rest in
European countries. Detail info on our offices and representatives can be read from the
information sheet you have.
Well that‟s a brief overview about our company. Are there any questions?

Exercise 2

Try to present the main parts of presentation by using:

a. Text, written at exercise 1, number 3
b. Information bellow

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 English for Managers

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Signalling the end

That brings me to the end of my presentation.

That completes my presentation...
Before I stop/finish. Let me just say. ..
That covers all I wanted to say today.

Summarizing
Let me just run over the key points again.
I'll briefly summarize the main issues.
To sum up.. .
Briefly·· .

The following is the example of summarizing

Let me sum up. Firstly, we looked at technical skills, secondly, at management skills and last, but by
no means, at interpersonal skills. In my view, the secret for success in the future is going tobe
interpersonal skills. That brings me to the end of my presentation. Are there any questions?

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Closing

Thank you for your attention.

Thank you for listening.
I hope you will have gained an insight into. ..

Inviting questions
I'd be glad to try and answer any questions.
So. let's throw it open to questions.
Any questions?

Exercise 3

Based on exercise 2 (a and b), try to end your presentation by signalling the end,
summarizing, closing and inviting question.

Language Focus
Linking ideas
Sequencing/Ordering Contradicting Summarizing
firstly secondly.. . thirdly ... In fact To sum up
then next finally lastly. actually in brief
let's start with ... in short
let's move/go on to...
now we come to ...
that brings us to ...
let's leave that...
that covers...
let's get back to...

Giving reasons/causes Contrasting Comparing

therefore but similarly
so however in the same way
as a result
that's why

Concluding High lighting Digressing

in conclusion in particular by the way
to conclude especially in passing

Giving examples Generalizing

For example usually
for instance generally
such as as a rule

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Asking and Answering Question

Direct questions
Do you have any plans for a flew production plant?
Where do you plan to locate it?

Polite questions and answers

QUESTION
Do you mind If I asked you telling me

Could/can you tell me… if whether…

I’m interested to know… what/where/elc…
I’d like to know… about…
ANSWERS
Go ahead/Please do/Certainty.
That's a good question.
That's interesting.

Clarifying a question
If I understand you correctly, you are saying/asking...
I didn't quite catch tha t.
Could you go over that again?
I'm not sure what you 'regetting at.

Avoiding giving an answer

Perhaps we could deal with that later.
Can we talk about that on another occasion?
I'm afraid that's not my field.
I don't have the figures with me.
I'm sure Mr (... ) could answer that question.
That '5 interesting, but I'd prefer not to answer that today

Checking the questioner is satisfied

Does that answer your question?
Is that clear?
May we go on?

There are some phrases which can be useful when answering questions

 That’s a fair point. I know that some consultants don’t have avery good image. But I
think that Gem Consultants have helped companies reduce costs and increase profits
enormously.
 That’s confidential. I’m afraid i’m not at liberty to tell you.
 That’s not really my field. But I can put you in touch with someone in my
orgainzation who is working on Internet applications.
 The questioner would like to know what sort of background the people we recruit
usually have. Is that right?

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 Well I think that goes beyond of today’s presentation. Today I wanted to

concentrate on consultants’ skills, not going into particular case study in consultancy

 I’m afraid we’ve run out of time. But if ypu’d like to come and discuss that with me
now, I’ll try and give you an answer

If a member of the audience didn’t hear aquestion, he might say:

Sorry, I didn’t catch the question- could you repeat what the questioner said

Exercise 4

Please have a presentation at the class individually. The topics for the presentation are:

1) A bank and its products

2) A hotel and its products
3) A restaurant with its menus, prices, and facilities
4) A lecture of introduction to Business
5) A lecture of introduction to Economics

Then, you can choose one of them

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