Dr.

Khirod Chandra Maharana

M.Com | M.Phil | Ph.D. | PGDMC | CEC
Specialisation: Business Analytics and Digital Marketing
Email: khirod82@gmail.com, Mobile: +91-9938525597
LinkedIn: https://linkedin.com/in/khirod-maharana-7164b026

About Me: Accomplished professional with an M.Com, M.Phil, Ph.D. in Commerce, and a PG Diploma
in Mass Communication. Certified E-Commerce Consultant and Data Analyst (Google, IBM) with
expertise in Business Analytics. Passionate faculty member dedicated to fostering student success in
commerce and management studies.

Educational Qualifications
Degree University Year Division Mark Specialisation
Doctor of Philosophy Gangadhar Meher University 2023 Awarded Operations
Master of Philosophy Sambalpur University 2006 First 7.10 Finance
Master of Commerce Sambalpur University 2005 First 67.30% Finance
Bachelor of Commerce Sambalpur University 2003 First 70.70 % Accounting (Hons)
10 + 2 Commerce CHSE, Odisha 2000 First 75.18% Business Studies
th
10 (Matric) BSE, Odisha 1998 First 78.13% General
I. P G Diploma in Mass Communication (2004) Indira Gandhi National Open University (First Class: 82.2)
II. Certificate in E-Commerce (2018) Odisha State Open University (First Class: 73.44%)

Doctoral Thesis Submitted

Maharana, K.C. (2023). Supply Chain Management Practices of Sambalpuri Bastralaya: A
Multidimensional Study (Doctoral thesis, Gangadhar Meher University).
➔ Web Link: http://hdl.handle.net/10603/519662
➔ doi: https://doi.org/10.13140/RG.2.2.25629.08167

Experience (Academics and Corporate)

Institute Designation Period Appointment
Rajkumar College of IT & Management Assistant Professor 10th July 23 to 29th Feb 24 Regular
Gangadhar Meher University Researcher 1st Jan 20 to 6th July 23 Full Time
Rajkumar College of IT & Management Assistant Professor 1st Aug 17 to 31st Jan 20 Regular
DDCE, Sambalpur University Assistant Professor 1st Aug 15 to 30th June 17 Regular
Govt. Women’s College Lecturer 9th July 13 - 31st July 15 Contractual
Eastern Media Limited E-Com Associate 5th May 07 - 30th June 13 Full Time
Areas of Teaching: Research Methodology, Statistical Methods, Business Operations and Project Management, Digital
Marketing, E - Commerce, Quantitative Techniques for Management, Analytics Lab

Academic Counsellor (Open and Distance Learning)

● Indira Gandhi National Open University (2024 to Present)
● Odisha State Open University (2019 to Present)

Technical Skill Sets

➔ Programming Language: Python, R
➔ Data Visualization: Tableau, Power BI
➔ Database: My SQL
➔ Statistical Analysis: SPSS, STATA, Excel Solver
 Research and Publications
Research Network Web Link
ORCID https://orcid.org/0000-0002-9862-7519
Scopus ID https://www.scopus.com/authid/detail.uri?authorId=59153647900
Research Gate https://researchgate.net/profile/Khirod-Maharana-2
Google Scholar https://scholar.google.com/citations?user=rM7M0QEAAAAJ&hl=en
Web of Science (Author) https://www.webofscience.com/wos/author/record/JEZ-7317-2023
Web of Science (Reviewer) https://publons.com/wos-op/review/author/Y36RHdQX
Academia https://independent.academia.edu/khirod82
Vidwan ID https://vidwan.inflibnet.ac.in/profile/486193

Research Articles
● Maharana, K. C., & Acharya, S. C. (2023) Exploring Consumer Loyalty towards Sambalpuri
Handloom: A Structural Equation Modeling Approach. Orissa Journal of Commerce, 44(1), pp.
27–43. https://doi.org/10.54063/OJC.2023.V44I01.03
● Maharana, K. C. & Acharya, S. C. (2023). Training Initiatives for Weavers' Skill Enhancement: An
Impact Assessment Study. IITM Journal of Business Studies, 11(1) pp.261- 269.
● Maharana, K.C., & Acharya, S.C. (2023) Evolution of Sambalpuri Handloom in Odisha:
Retrospect and Prospects International Journal of Research Publication and Reviews, 4(2) pp.
1449-1455, https://doi.org/10.55248/gengpi.2023.4231
● Maharana, K.C., & Acharya, S.C. (2023) Customers' Attitude towards Online Shopping of
Sambalpuri Handloom: A Study on Sambalpur District, International Research Journal of
Modernization in Engineering Technology and Science, 5 (1) pp. 822 – 828
● Maharana, K.C., & Acharya, S.C. (2022) Mapping the Research Landscape of Indian Handloom:
A Bibliometric Analysis, Odisha Journal of Commerce and Management, 8(1) pp. 109-120
● Tripathy, P.C. and Maharana, K.C. (2015) Do Violent Movies Create Violence In Youths? -A
Study, Journal of Commerce and Management Thought, 6(3) pp.427- 444,https://doi.org/
10.5958/0976-478X.2015.00026.9
● Tripathy, P.C. and Maharana, K.C. (2015). " Effectiveness of Creativity and Innovation in
Advertising-An Empirical Analysis towards Changing Market Attitude" Management Today, 5 (1)
pp.33-40

Book Chapters

● Maharana, K. C., & Acharya, S. C. (2023). A qualitative evaluation of transfer pricing mechanism
of select multinational enterprises. In Taxation and economic development. Blue Rose Publishers.
● Panda, P., Maharana, K. C., & Munda, R. (2022). Strategic transformation from food to e-food: A
customer perspective analysis. In Artificial intelligence and digital diversity inclusiveness in corporate
restructuring. Nova Science Publishers. https://doi.org/10.52305/DPEM1704
● Maharana, K. C., Acharya, S. C., & Guru, S. (2024). Deciphering marketing challenges in the
Sambalpuri handloom industry and predicting future trends through univariate time series
modelling. In The handloom weaving: A multidimensional analysis. Royal Book Publishing.

Book Authored
● Maharana, K.C. (2023) Digital Marketing: Strategies for Success in the Digital Age, Amazon
Kindle Publishing. (ISBN-13: ‎979-8862463125)
➔ Web Link: https://.amazon.com/dp/B0CM9NCRY3
● Maharana, K., Mishra, S., Mishra, P. (2023) Digital Banking: Transforming Finance and Service
Delivery, Notion Press Publication, India.
➔ Web Link: https://notionpress.com/read/digital-banking.
● Maharana, K.C. (2023) Data Science Methodology: Transforming Insights into Success. Amazon
Kindle Publishing. (ISBN-13 : ‎979-8868196904)
➔ Web Link: https://www.amazon.com/dp/B0CNPXTVN9
Self-Learning Materials (E-Content) For Odisha State Open University

Course Writer
● Electronic Banking & CBS (2022) SLM of ‘Technology in Finance & Service Delivery’ (DBI 06)
● Electronic Payment System (2022) SLM of ‘Technology in Finance & Service Delivery’(DBI 06)
● International Financial Environment (2020) SLM of “International Business” (DSE 02 Block 03)
● Corporate Accounting (2021) SLM of Core 5, Bachelor of Commerce
● Fundamentals of Agency Law (2020) SLM of “Indian Banking & Insurance System” (DSE 01
Block 04)

Course Editor
● GST & Indirect Taxes (2020), SLM of Core 8, Bachelor of Commerce
Analytics Projects (GitHub Portfolio Web Link : https://github.com/khirod82)
I showcase my expertise through a diverse range of projects on my GitHub portfolio.

● My work includes customer churn prediction using K-Nearest Neighbors (KNN), online
fraud detection with logistic regression, image classification with Convolutional Neural
Networks (CNN), smart product recommendations, and stock market analysis.
● Additionally, I have also developed solutions for credit risk modelling, product
recommendation systems, customer segmentation, sentiment analysis, and sales
forecasting. I leverage contemporary analytics tools and algorithms to solve business
problems with high accuracy.

Data Science Professional Certifications (https://coursera.org/learner/kcm)

1. IBM Data Science (10 Modules), Completed on 22nd December 2022
2. Google Data Analytics (08 Modules), Completed on 31st May 2021
3. Business Analysis & Process Management, Completed on 20th October 2023
4. IBM Applied Data Science (05 Modules)
5. Machine Learning with Python (with Honors)

Digital Marketing Professional Certifications (Google)

● Fundamentals of Digital Marketing (Certificate ID 67P K3U HDX))
● Google My Business Basics (Certificate ID 9185064)
Profile Link: https://skillshop.exceedlms.com/

Financial Modeling Professional Certification

● Advanced Financial Modeling and Valuation (Udemy)
➔ Web Link: https://udemy.com/certificate/UC-f35918a0-a197-4598-b7fb-88ebe56e1070
Capstone Projects
● IBM Applied Data Science Capstone Project, Coursera
https://coursera.org/account/accomplishments/certificate/5NKP6ZAT44LP
● Google Data Analytics Capstone Project, Coursera
https://coursera.org/account/accomplishments/certificate/E6FK8T6SDVEP

Course Introduced (Odisha State Open University)

● Diploma in Banking and Insurance
○ Platform: E-Gyanagaar, Odisha State Open University, 2021
○ Course Credit: 32, Course Duration: 1 Year, Total Modules: 8
➔ Web Link: https://egyanagar.osou.ac.in/prog-slm-dbi.html?d=090324013822
MOOC (Massive Open Online Course) : Draft Stage
● Fundamentals of Business Analytics
○ Platform: Udemy, 2024
○ Course Content 10 Sections and 30 Lectures
➔ Web Link: https://udemy.com/course/draft/5862482

Editor / Reviewer
● International Journal of Research and Analytical Reviews (Reviewer ID: 118665)
● Asian Journal of Economics, Business and Accounting
● Odisha Journal of Commerce and Management
● International Journal of Innovative Science and Research Technology
● The Commerce Katha, Official Newsletter of School of Commerce, G M University

FDPs and Workshops

● Qualitative Research on NVivo by Commacad on 9th and 10th July 2022
● Data Analysis with Python by Commacad on 23rd and 24th April 2022
● FDP organised by HRD Centre, Kalinga Institute of Social Science from 8th to 16th May 2023
● Commonwealth Digital Education & Leadership Training in Action (C -DELTA)10th Aug 2019
● Data Analysis with R Programming by Commacad on 11th and 12th December 2021
● Data Analysis with SPSS by Commacad on 19th and 21st November 2021
● Case Teaching and Writing by Gangadhar Meher University on 16th and 17th December 2022
● Advanced Microsoft Excel Techniques by Gangadhar Meher University on 3rd to 7th March 2022

Conferences

● Maharana, K.C., and Acharya, S.C. “Mapping the Research Landscape of Indian Handloom: A
Bibliometric Analysis” National Seminar on People Planet and Profit: A Journey towards
sustainable development goals, Gangadhar Meher University, Sambalpur, Odisha, India, 28th -
29th March 2023.
● Maharana, K.C., and Acharya, S.C. “Productivity Analysis of Handloom Industry: Pre and Post
GST Regime” National Seminar on Taxation and Economic Development, Gangadhar Meher
University, Sambalpur, Odisha, India, 17th - 18th March 2022.
● Maharana, K.C., and Acharya, S.C. “Evolution of Sambalpuri Handloom from Local to Global'',
National Seminar on Innovation and Sustainability: Application assessment in emerging business
environment ISAAEBE - 21, Gangadhar Meher University, Sambalpur, Odisha, India, 28th -
29th June, 2021
● Maharana, K.C, “Social Media as a Marketing Tool: A study on its effectiveness and usage to
Bhubaneswar Marketers”. National Seminar on Reviving Indian Economy: Issues and Challenges,
Sambalpur University, Odisha, India, 15th -16th March 2014.
● Maharana, K.C., “Do Violent Movies Create Violence In Youths?-A Study”, National conference
on Electronic Media and Youth Violence, NCEMYV - 14, DAMITS, Rourkela, Odisha, India,
11th and 12th October 2014

Honours and Awards

● Best Faculty in Commerce (2013), Govt. Women's College, Sambalpur
● Odisha Topper in Post Graduate Diploma in Mass Communication (2004), Indira Gandhi
National Open University
Moderated Panel Discussions and facilitated Q & A Sessions.

● Online Workshop on ‘Fundamentals of Stock Trading’ on 20th August 2021, Odisha State Open
University..
● National Webinar on ‘2019-nCoV and Intricacies of Indian Business’ on 4th September 2021,
Odisha State Open University.
● National Webinar on ‘National Education Policy 2020, Implications for ODL and Online
Learning’ on 15th October 2020, Odisha State Open University.

Speaking Engagement as Resource Person

● Garrett Ranking Technique: Departmental Seminar, School of Commerce G M University, Sambalpur.
● Foundations of Research: Departmental Seminar, School of Commerce G M University, Sambalpur

Membership in Professional Bodies

● Odisha Commerce Association
● Open Science Framework
● Odisha Corporate Foundation
● Indian Society for Training and Development
● Education Research and Development Association

Other Activities / Responsibilities (Academic / Administrative)

● Question Setter / Evaluator / Moderator for Sambalpur University, Odisha State Open
University and Gangadhar Meher University
● Conducted Induction Programmes for Students under ODL System.
● Program / Course Coordinator (Master of Commerce and Diploma in Accounting)
● Committee Member (Syllabus), Master of Commerce, Diploma in Banking and Insurance
● Committee Member (Examination)
● Committee Member (Unnat Bharat Abhiyan, UBA )
● Guided MBA and BBA Students for making Industrial Projects and Publishing of Research
Papers.

Personal Details
● Gender: Male
● Nationality: Indian
● Religion: Hindu
● Marital Status: Married
● Language Known: English, Hindi, Odia
● Permanent Address: At Pragati Vihar, Near Press Club, Ainthapali, Sambalpur 768004
● Date of Birth: 1st May 1983

I hereby declare that the information furnished above is true to the best of my knowledge.

Dr. Khirod Chandra Maharana