CHAPTER NO.

1
INTRODUCTION

1
MARKETING STRATEGY

A marketing strategy introduction is the initial phase of a comprehensive plan

developed by a company to promote its products or services to its target audience. It
typically outlines the overarching goals, target market analysis, competitive landscape
assessment, and the general approach for achieving marketing objectives. This
introduction sets the tone for the entire marketing plan, guiding decisions on tactics,
channels, messaging, and budget allocation. It's the roadmap that helps businesses
navigate the complexities of reaching and engaging customers in a competitive market.
A market strategy, also known as a marketing strategy, is a plan of action designed to
promote and sell a product or service. It outlines the steps a business will take to reach its
target market and achieve its marketing goals. This strategy typically includes identifying
the target market, understanding competitors, developing a unique value proposition,
deciding on pricing and distribution channels, and creating promotional tactics such as
advertising and branding.
A well-crafted market strategy is essential for businesses to effectively connect with
their customers, differentiate themselves from competitors, and ultimately, drive sales
and growth. It involves thorough research, analysis, and implementation to ensure that
resources are allocated wisely and efforts are focused on activities that yield the best
results.
The word strategy is derived from the Greek word strategies, stratus and ago (reading).
A marketing strategy covers a company's overall approach for promoting its brand to a
target audience. The process involves research, goal-setting, and positioning. A
completed marketing strategy typically includes brand objectives, target audience
personas, marketing channels, key performance indicators, and more. A marketing
strategy is a long-term plan for achieving a company's goals by understanding the needs
of customers and creating a distinct and sustainable competitive advantage. It
encompasses everything from determining who your customers are to deciding what
channels you use to reach those customers.
With a marketing strategy, you can define how your company positions itself in the
marketplace, the types of products you produce, the strategic partners you make, and the
type of advertising and promotion you undertake.
Having a marketing plan is essential to the success of any business. Read on to learn how
to create a successful marketing strategy for your company.

2
 Key takeaways
1) Marketing is more than just advertising and promotion – it's all about connecting with
the customer.
2) A marketing strategy sets the direction for all your product and marketing-related
activities.
3) Having a marketing strategy helps keep all your activities on track.
Marketing strategy involves mapping out the company's direction for the forthcoming
planning period, whether that be three, five, or ten years. It involves undertaking a 360°
review of the firm and its operating environment to identify new business opportunities
that the firm could potentially leverage for competitive advantage. Strategic planning can
also reveal market threats that the firm may need to consider for long-term sustainability.
Strategic planning makes no assumptions about the firm continuing to offer the same
products to the same customers in the future. Instead, it is concerned with identifying the
business opportunities that are likely to be successful and evaluating the firm's capacity
to leverage such opportunities. It seeks to identify the strategic gap, which is the
difference between where a firm is currently situated (the strategic reality or inadvertent
strategy) and where it should be situated for sustainable, long-term growth (the strategic
intent or deliberate strategy). Marketing strategies may differ depending on the unique
situation of the individual business. According to Lieberman and Montgomery, every
entrant into a market – whether it is new or not – is classified under a Market Pioneer.
Feature
1) Generally, strategies are long term in nature as they help to understand the path toward
the future as well as its impact on present activities.
2) Strategy mainly define as the course of action of a business in general which an org. needs
to follow in order to achieve its objective
3) Another important component of strategy is that it is dynamic in nature and its need to be
change or modified according to change in time and condition
4) Strategy are formulating mainly by top level manager and direction are provide to middle
and lower level manager to frame sub strategies
5) Strategies allows business to beat their completion by distributing rare resource efficiently
across different regions result in optimal utilization

3
 Strategies are forward looking because they are developed and implement with the
goal of achieving the firm goal in the future. Market strategy refers to a comprehensive
plan or approach developed by a company to achieve its marketing objectives and goals.
It involves analyzing market conditions, identifying target audiences, and determining the
most effective ways to reach and engage those audiences to promote products or services.
A successful market strategy typically includes elements such as market research,
segmentation, targeting, positioning, and the formulation of tactics and action plans.

Here are some key components of a market strategy:

• Market Analysis: Understanding the market environment, including industry trends,
competitor analysis, and consumer behavior.
• Target Marke:t Identification Identifying specific segments of the market that the
company wants to focus on based on demographics, psychographics, and other relevant
factors.
• Positioning: Defining how the company wants its brand or products to be perceived in
the minds of consumers compared to competitors.
• Marketing Mix: Developing strategies related to product, price, place (distribution), and
promotion (including advertising, sales promotion, public relations, and direct
marketing).
• Marketing Channels: Determining the most effective channels through which to reach
target customers, such as online advertising, social media, traditional media, or direct
sales.
• Budgeting and Resource Allocation: Allocating resources effectively to different
marketing activities based on their expected return on investment.
• Monitoring and Evaluation: Continuously monitoring the performance of marketing
efforts and adjusting strategies as needed based on feedback and results.
• Innovation and Adaptation: Staying flexible and responsive to changes in the market,
consumer preferences, and emerging trends.
• Sustainability and Corporate Social Responsibility (CSR): Incorporating ethical
considerations and sustainability initiatives into marketing efforts, which can enhance
brand reputation and appeal to socially conscious consumers.
• Global Considerations: For companies operating internationally, considering cultural
differences, regulatory requirements, and other factors that may impact marketing
strategy in different regions.
4
 CHAPTER NO.2
ORGANIZATION PROFILE

5
 Mission

To exceed customer expectations and thereby establish "Shree Swami Samarth

Builders and Developers "as a reliable, trustworthy and customer-centric group.

Vision

To construct modern residential and commercial complexes with meticulous planning

of facilities and to ensure that customers get the best value for money, without
compromising on lifestyle.

6
 Why 'SSS Development'?
• Projects at Sambhajinagar's most premium and upcoming locations.
• 100% Trust & Reliability.
• Superior quality of construction.
• Top of the line Amenities & Specifications.

Well planned layouts ensuring maximum green spaces & minimum ground coverage of
the buildings. (Ratio Approx.70:30) All apartments are planned giving importance to
ample natural light & ventilation, with large sized windows; terraces/ sit-outs. Our team
of professional engineers & technical staff take special care to see that our customers get
superior homes by going into minute details of finishing.

• Beautifully landscaped gardens at all our residential projects designed by

renowned landscapists.

• All 'SSS Homes' are approved by all the leading banks & financial institutes.

• Efficient after sales services.

• Dedicated team of Architects. Designers & other Professionals.

7
.
Company Description: Shree Swami Samarth (SSS) Builders Real Estate
Developers in Sambhajinagar, Residential Town Planners was established in the year
2014 with a vision to create landmarks in the city of Sambhajinagar. Since then, the group
has grown not only in stature but has also brought state-of-the-art residency in the city.
The group has developed more than a two million of space in Sambhajinagar. SSS
Developer and Builder has a Customer centric approach and that has been our key to
success. Our customers either purchased or taken on lease premises developed by the
Group and are enjoying benefits of the same. Our Group believes in the induction of
modern techniques and materials in our operation. This translates into cost effective and
state-of-the-art solution without any compromise on the deliverables and strict adherence
to deadlines.
SSS Development are one of Sambhajinagar's premier real estate developers. The Group
has an enviable record of having completed 14 landmark residential and commercial
projects. We are known for our uncompromising dedication towards meticulous planning
of infrastructure and maintenance of the highest quality in construction and design factors
which have left an indelible mark on the growing family of our happy and satisfied
customers.
Shree Swami Samarth Development is built on the strong foundation of 100% customer
trust & Reliability, which is proven over the last two decades. We have won the acclaim
of thousands of our happy and satisfied customers and this reflects in our sales since most
of them take place by word of mouth of our existing.

8
FUTURE PLANS

With easy availability of finance, emergence of double-income families, fall in prices due
to increased competition, government support regarding transparency in real estate,
growth of media, availability of disposable incomes, improvements in technology,
reduction in bank loan rate, growth in consumer base of rural sector, increasing awareness
of people regarding property documents, smart management decision, hardworking
employee shows very bright future of SHREE SWAMI SAMARTH BUILDERS.

9
 CHAPTER NO. 3
OBJECTIVE OF THE STUDY

10
OBJECTIVE OF THE STUDY

▪ To Cultivate Brand Identity To gain insight into Market Dynamics

▪ To identify Competitive Advantages

▪ To innovate marketing Campaign’s

▪ To drive Digital engagements

▪ To Foster Customer relationship

▪ To innovate in Market Expansion

11
 CHAPTER NO.4

SCOPE OF THE STUDY

12
SCOPE OF THE STUDY

During my internship at Shree Swami Samarth Builder's and Developer's, the scope of
my study on marketing strategy encompassed a comprehensive analysis of various key
aspects. Firstly, I delved into an in-depth examination of the local real estate market,
meticulously studying its trends, competitor landscape, and the prevailing dynamics of
demand and supply. This foundational market analysis provided valuable insights into
the competitive environment within which the company operates.
▪ To gain insight into Market Dynamics

▪ To identify Competitive Advantages

``Next, I focused on conducting a detailed product analysis, meticulously dissecting the

unique selling points of the properties offered by the company. This involved evaluating
their pricing strategies, market positioning, and how these factors contributed to their
appeal to potential buyers. By understanding the intricacies of the products on offer, I was
able to identify areas of strength and potential areas for improvement in their marketing
approach.
Another pivotal aspect of my study was a deep dive into the company's marketing mix.
This included a thorough examination of the product, price, place, and promotion
strategies employed by Shree Swami Samarth Builder's and Developer's. By analyzing
the synergy between these elements, I gained insights into the effectiveness of their
overall marketing strategy.

▪ To innovate marketing Campaign’s

▪ To drive Digital engagements

Furthermore, I explored the digital marketing landscape of the company, scrutinizing

its online presence, website functionality, social media engagement, and digital
advertising strategies. In an era where digital channels play a pivotal role in reaching and
engaging with customers, this analysis provided valuable pointers for enhancing their
online marketing efforts.

Additionally, I investigated the company's customer relationship management (CRM)

practices, evaluating their customer service protocols, feedback mechanisms, and
strategies for customer retention. Understanding the pulse of their customer base was
crucial in recommending tailored marketing approaches to strengthen customer loyalty.
13
 CHAPTER NO. 5

METHODOLOGY OF THE STUDY

14
 METHODOLOGY OF THE STUDY

Clearly define the objectives of the study, such as analyzing the effectiveness of
current marketing strategies, identifying areas for improvement, and recommending
actionable strategies for enhancing market presence.
Conduct a comprehensive review of existing literature on real estate marketing
strategies, digital marketing trends, customer relationship management, and related
topics.

Gather insights from industry reports, academic journals, case studies, and reputable
online sources to build a solid theoretical foundation.

Data Collection Methods

Utilize a combination of primary and secondary data collection methods.

1. Primary Data Collection:

• Conduct surveys or interviews with key stakeholders within the company,
such as marketing managers, sales representatives, and customer service
personnel.
• Gather insights on current marketing strategies, customer feedback,
challenges faced, and areas of improvement.
2. Secondary Data Collection:
• Gather relevant data from company reports, marketing materials, website
analytics, social media metrics, and past marketing campaigns.
• Collect industry reports, market trends, competitor analysis, and customer
demographics from reliable sources.

Sampling

• For primary data collection through surveys or interviews, define the

sampling strategy.
• Ensure representation from different levels within the organization and
diverse perspectives to gain a holistic view.
• Use random sampling techniques to minimize bias and ensure data reliability.

15
 CHAPTER NO.6

STUDY OF LITERATURE

16
Study of Literature

1. Real Estate Marketing Strategies

Real estate marketing strategies play a crucial role in attracting potential buyers and
maximizing property sales. Studies by Kotler et al. (2017) emphasize the importance of
understanding customer needs and preferences in crafting effective marketing campaigns.
Successful strategies often involve a mix of traditional methods such as print
advertisements, open houses, and networking events, along with modern digital
marketing techniques like social media marketing and targeted online advertising (Van
den Berg, 2019).

2. Digital Marketing Trends in Real Estate

In the digital age, real estate companies are increasingly leveraging online platforms to
reach a wider audience and engage with potential buyers. Research by Chen et al. (2020)
highlights the impact of digital marketing on customer acquisition and brand visibility.
Strategies such as search engine optimization (SEO), content marketing through blogs
and videos, and virtual property tours have become integral to effective digital marketing
campaigns (Singh & Sirdeshmukh, 2018).

3. Customer Relationship Management (CRM) in Real Estate

CRM systems are essential tools for managing customer interactions, improving
satisfaction levels, and fostering long-term relationships. Studies by Sánchez-Franco and
Roldán (2019) emphasize the role of CRM in personalizing marketing efforts,
understanding buyer behavior, and increasing customer loyalty. Effective CRM practices
involve data-driven approaches, personalized communication, and prompt
responsiveness to customer queries and feedback (Yadav & Sharma, 2021).

4. Marketing Mix and Strategy Formulation

The marketing mix framework, comprising the 4Ps (Product, Price, Place, Promotion),
serves as a foundation for developing effective marketing strategies. Studies by
Armstrong et al. (2020) highlight the importance of aligning product features with
customer needs, competitive pricing strategies, optimal distribution channels, and
creative promotional campaigns. A well-balanced marketing mix ensures a cohesive
approach to reaching target markets and achieving business objectives (Kotler & Keller,
2021).

17
5. SWOT Analysis in Real Estate Marketing

SWOT analysis is a strategic planning tool used to identify internal strengths and
weaknesses, along with external opportunities and threats. In the context of real estate
marketing, studies by Chaffey et al. (2018) emphasize the need to assess factors such as
brand reputation, market trends, competitor strategies, and regulatory changes. A
thorough SWOT analysis enables companies to capitalize on strengths, mitigate
weaknesses, exploit opportunities, and counter potential threats in the market (David,
2020).

6. Industry Best Practices and Case Studies

Examining successful real estate marketing campaigns and industry best practices
provides valuable insights for formulating effective strategies. Case studies such as the
use of targeted social media campaigns by leading real estate firms (Lamb et al., 2019)
and the implementation of customer loyalty programs (Eggert & Ulaga, 2021) offer
practical examples of successful marketing initiatives. Learning from these examples,
Shree Swami Samarth Builders and Developers can adapt proven strategies to enhance
their market presence and achieve sustainable growth.

18
INTRODUCTION TO THE STUDY

Marketing strategy is a process that can allow an organization to concentrate its resources
on the optimal opportunities with the goals of increasing sales and achieving a sustainable
competitive advantage. Marketing strategy includes all basic and long-term activities in
the field of marketing that deal with the analysis of the strategic initial situation of a
company and the formulation, evaluation and selection of market-oriented strategies and
therefore contributes to the goals of the company and its marketing objectives. Marketing
strategies are dynamic and interactive. They are partially planned and partially unplanned.
Marketing strategy involves careful scanning of the internal and external environments.
Internal environmental factors include the marketing mix, plus performance analysis and
strategic constraints. External environmental factors include customer analysis,
competitor analysis, target market analysis, as well as evaluation of any elements of the
technological, economic, cultural or political/legal environment likely to impact success.
Once a thorough environmental scan is complete, strategic plan can be constructed to
identify business alternatives, establish challenging goals, determine the optimal
marketing mix to attain these goals, and detail implementation. A final step in developing
a marketing strategy is to create a plan to monitor progress and a set of contingencies if
problems arise in the implementation of the plan. The marketing concept of building an
organization around the profitable satisfaction of customer needs has helped firms to
achieve success in high-growth, moderately competitive markets. However, to be
successful in markets in which economic growth halved and in which there exist many
competitors who follow the marketing concept, a well-developed marketing strategy is
required. Such a strategy considers a portfolio of products and takes into account the
anticipated moves of competitors in the market. Marketing strategies are the basic guiding
principles organizations follow to achieve their marketing goals. Small towns or
businesses operating in small towns may use several strategies to achieve their objectives.

19
 What Is a Marketing Strategy?
A marketing strategy refers to a business’s overall game plan to facilitate the buying and
selling of its products or services. A marketing strategy determines how to reach
prospective consumers and turn them into customers. It contains the company’s value
proposition, key brand messaging, data on target customer demographics, and other
high-level elements. A thorough marketing strategy covers the four Ps of marketing:
product, price, place, and promotion.

KEY TAKEAWAYS

• A marketing strategy is a business’s game plan for reaching prospective consumers and
turning them into customers of their products or services.
• Marketing strategies should revolve around a company’s value proposition.
• The ultimate goal of a marketing strategy is to achieve and communicate a sustainable
competitive advantage over rival companies.
Understanding Marketing Strategies
A clear marketing strategy should revolve around the company’s value proposition,
which communicates to consumers what the company stands for, how it operates, and
why it deserves its business.

This provides marketing teams with a template that should inform their initiatives across
all of the company’s products and services. For example, Walmart (WMT) is widely
known as a discount retailer with “everyday low prices,” whose business operations and
marketing efforts are rooted in that idea.1

Marketing Strategies vs. Marketing Plans

The marketing strategy is outlined in the marketing plan—a document that details the
specific types of marketing activities that a company conducts and contains timetables
for rolling out various marketing initiatives.

Marketing strategies should ideally have longer life spans than individual marketing
plans because they contain value propositions and other key elements of a company’s
brand, which generally hold constant over the long haul. In other words, marketing
strategies cover big-picture messaging, while marketing plans delineate the logistical
details of specific campaigns.

20
 For example, a marketing strategy might say that a company aims to increase authority
in niche circles where their clients visit. The marketing plan puts that into action by
commissioning thought leadership pieces on LinkedIn.

Benefits of a Marketing Strategy

The ultimate goal of a marketing strategy is to achieve and communicate a
sustainable competitive advantage over rival companies by understanding the needs and
wants of its consumers. Whether it’s a print ad design, mass customization, or a social
media campaign, a marketing asset can be judged based on how effectively it
communicates a company’s core value proposition. Market research can help chart the
efficacy of a given campaign and can help identify untapped audiences to achieve
bottom-line goals and increase sales.

How to Create a Marketing Strategy

Creating a marketing strategy requires a few steps. Here are some of the steps you should
consider when creating your marketing strategy.

1. Identify your goals: While sales are the ultimate goal for every company, you should
have more short-term goals such as establishing authority, increasing customer
engagement, or generating leads. These smaller goals offer measurable benchmarks for
the progress of your marketing plan. Think of strategy as the high-level ideology and
planning as how you accomplish your goals.
2. Know your clients: Every product or service has an ideal customer, and you should
know who they are and where they hang out. If you sell power tools, you’ll choose
marketing channels where general contractors may see your messaging. Establish who
your client is and how your product will improve their lives.
3. Create your message: Now that you know your goals and who you’re pitching to, it’s
time to create your message. This is your opportunity to show your potential clients how
your product or service will benefit them and why you’re the only company that can
provide it.
4. Define your budget: How you disperse your messaging may depend on how much you
can afford. Will you be purchasing advertising? Hoping for a viral moment on social
media organically? Sending out press releases to the media to try to gain coverage? Your
budget will dictate what you can afford to do.

21
5. Determine your channels: Even the best message needs the appropriate venue. Some
companies may find more value in creating blog posts for their website. Others may find
success with paid ads on social media channels. Find the most appropriate venue for your
content.
6. Measure your success: To target your marketing, you need to know whether it is
reaching its audience. Determine your metrics and how you’ll judge the success of your
marketing efforts.

Why Does a Company Need a Marketing Strategy?

A marketing strategy helps a company direct its advertising dollars to where it will have
the most impact. Compared with the data from 2018, the correlation between
organization and success in marketers jumped from being almost four times more likely
to almost seven times more likely in 2022.2

What Do the Four Ps Mean in a Marketing Strategy?

The four Ps are product, price, promotion, and place. These are the key factors that are
involved in the marketing of a good or service. The four Ps can be used when planning
a new business venture, evaluating an existing offer, or trying to optimize sales with a
target audience. It also can be used to test a current marketing strategy on a new audience.

What Does a Marketing Strategy Look Like?

A marketing strategy will detail the advertising, outreach, and public relations
campaigns to be carried out by a firm, including how the company will measure the
effect of these initiatives.

They will typically follow the four Ps. The functions and components of a marketing
plan include market research to support pricing decisions and new market
entries, tailored messaging that targets certain demographics and geographic areas, and
platform selection for product and service promotion—digital, radio, Internet, trade
magazines, and the mix of those platforms for each campaign, and metrics that measure
the results of marketing efforts and their reporting timelines.

22
Is a Marketing Strategy the Same as a Marketing Plan?
The terms “marketing plan” and “marketing strategy” are often used interchangeably
because a marketing plan is developed based on an overarching strategic framework. In
some cases, the strategy and the plan may be incorporated into one document,
particularly for smaller companies that may only run one or two major campaigns in a
year. The plan outlines marketing activities on a monthly, quarterly, or annual basis,
while the marketing strategy outlines the overall value proposition.

The Bottom Line

Companies need to sell their products and services to generate revenue and put them on
the path of being a successful business. To sell their products or services, they have to
let consumers know of them. They must also convince consumers to buy them as well
as convert consumers from competitors. Having a marketing strategy that outlines this
process and more is a crucial step in converting consumers into customers.

23
A marketing strategy refers to a business’s overall game plan for reaching prospective
consumers and turning them into customers of the products or services the business
provides. A marketing strategy contains the company’s value proposition, key brand
messaging, data on target customer demographics, and other high-level elements.
Marketing strategy is used by different companies to collaborate with their consumers. It
is also employed to aware the customers about the features, specifications and benefits of
company’s products. It is basically focused on encouraging target population to buy those
specific products and services. The marketing strategies might be totally innovative or
they can be previously tried or tested strategies. The process generally begins with a scan
of the business environment, both internal and external, which includes understanding
strategic constraints. It is generally necessary to try to grasp many aspects of the external
environment, including technological, Economic, cultural, political and legal aspects.
Goals are chosen. Then, a marketing strategy or marketing plan is an explanation of what
specific actions will be taken over time to achieve the objectives. Plans can be extended
to cover many years, with sub-plans for each year, although as the speed of change in the
merchandising environment quickens, time horizons are becoming shorter.
Ideally, strategies are both dynamic and interactive, partially planned and partially
unplanned, to enable a firm to react to unforeseen developments while trying to keep
focused on a specific pathway; generally, a longer time frame is preferred. There are
simulations such as customer lifetime value models which can help marketers conduct
“what-if” analyses to forecast what might happen based on possible actions, and gauge
how specific actions might affect such variables as the revenue-per-customer and the
churn rate. Strategies often specify how to adjust the marketing mix; firms can use tools
such as Marketing Mix Modelling to help them decide how to allocate scarce resources
for different media, as well as how to Allocate funds across a portfolio of brands. In
addition, firms can conduct analyses of performance, customer analysis, competitor
analysis, and target market analysis. A key aspect of marketing strategy is often to keep
marketing consistent with a company’s overreaching mission statement. Effective
marketing strategies help to get ahead in the competition. A right marketing strategy plays
an important role in the success of a business. Every company chooses and spends a lot
of money for the right marketing strategy to boost their sales.

24
Types of marketing strategies

There are different types of marketing strategies available. Picking up a marketing

strategy includes analysing the needs of your business, your target audience, and
specifications of your products.

The two main types of marketing strategy are:

1. Business to business (B2B) marketing
2. Business to consumer (B2C) marketing

The most common form of marketing is business to consumer (B2C) marketing. Let us
explore a bit
more.

Following are the different types of marketing strategies available.

1. Paid advertising
This includes multiple approaches for marketing. It includes traditional approaches like
TVCs and print media advertising. Also, one of the most well-known marketing approach
is internet marketing. It includes various methods like PPC (Pay per click) and paid
advertising.
2. Cause marketing
Cause marketing links the services and products of a company to a social cause or issue.
It is also well known as cause related marketing.
3. Relationship marketing
This type of marketing is basically focused on customer building. Enhancing existing
relationships with customers and improving customer loyalty.
4. Undercover marketing
This type of marketing strategy focuses on marketing the product while customers remain
unaware of the marketing strategy. It is also known as stealth marketing.
5. Word of mouth
It totally relies on what impression you leave on people. It is traditionally the most
important type of marketing strategy. Being heard is important in business world. When
you give quality services to customers, it is likely that they’d promote you.

25
6. Internet marketing
It is also known as cloud marketing. It usually happens over the internet. All the
marketing items are shared on the internet and promoted on various platforms via multiple
approaches.

Components of Marketing Strategy

Even though there are numerous types of marketing strategies, all of them consists of
these 5 components.
1. Target Market: It is the customer segment to whom all the marketing activities are
directed.
2. Business Offering: The product/service offered by the business.
3. Value Proposition: The benefit that separates the company from the competition.
4. Goal: A milestone which decides whether the marketing strategy was successful or
not.
5. Communication strategy: How the company plans to communicate the marketing
message to the target market. It includes communication channels and tactics to get more
traction and conversion.

26
Marketing Strategy of Shree Swami Samarth Builder's and Developer's

1. Digital Presence Enhancement

• Website Revamp: Develop an updated, user-friendly website showcasing the
company's projects, amenities, and customer testimonials.
• SEO Optimization: Implement robust SEO strategies to improve organic search
rankings and drive more traffic to the website.
• Virtual Tours: Offer immersive virtual property tours on the website to provide
potential buyers with a realistic view of properties.

2. Social Media Engagement

• Content Calendar: Create a consistent posting schedule on social media
platforms (Facebook, Instagram, LinkedIn) with engaging content such as
property highlights, interior designs, and community events.
• Paid Advertising: Utilize targeted social media ads to reach specific
demographics and promote new property launches or limited-time offers.
• Interactive Campaigns: Run contests, polls, and Q&A sessions to encourage
interaction and build a loyal online community.

3. Customer Relationship Management (CRM)

• Personalized Communication: Implement a CRM system to track customer
interactions, preferences, and feedback.
• Email Marketing: Send personalized emails to existing customers with updates
on new projects, exclusive deals, and upcoming events.
• Customer Loyalty Program: Introduce a rewards program for repeat buyers,
offering discounts, special access to amenities, or referral bonuses.

4. Strategic Partnerships and Collaborations

• Realtor Partnerships: Forge alliances with local real estate agents to expand
reach and tap into their networks of potential buyers.
• Interior Designers and Decorators: Collaborate with renowned designers to
showcase model homes, offering inspiration and design tips to potential buyers.
• Financial Institutions: Partner with banks or mortgage lenders to provide
financing options and guidance to prospective buyers.

27
5. Community Engagement
• Local Events: Sponsor or host community events such as charity drives,
workshops, or neighborhood gatherings to foster a positive brand image.
• Green Initiatives: Highlight environmentally friendly features of properties and
participate in eco-friendly initiatives to attract environmentally conscious
buyers.
• Educational Workshops: Organize seminars or webinars on home buying tips,
investment opportunities, and real estate market trends.

6. Traditional Marketing Tactics

• Print Advertising: Place ads in local newspapers, real estate magazines, and
property listings to reach a diverse audience.
• Billboards and Signage: Install eye-catching billboards near properties and
prominent locations to increase visibility.
• Direct Mail Campaigns: Send targeted brochures or postcards to potential buyers
in specific neighborhoods or mailing lists.

7. Monitoring and Analysis

• Data Analytics: Regularly analyze website traffic, social media engagement
metrics, and CRM data to assess the effectiveness of marketing efforts.
• Feedback Mechanisms: Implement customer surveys, reviews, and feedback
forms to gather insights for continuous improvement.
• Competitor Analysis: Monitor competitor marketing strategies, pricing models,
and customer feedback to stay competitive and adapt strategies accordingly.

8. Budget Allocation and ROI Tracking

• Allocate Budget Wisely: Distribute marketing budget across various channels
based on their effectiveness and return on investment.
• ROI Tracking: Implement tools to track the ROI of marketing campaigns,
adjusting strategies based on performance metrics to optimize results.

9. Continuous Innovation and Adaptation

• Stay Updated: Keep abreast of emerging trends in real estate marketing,
technology, and customer preferences to remain innovative.
• Adaptability: Be flexible in adapting strategies based on market dynamics,
customer feedback, and industry changes to stay ahead of the competition.

28
10. Brand Identity Reinforcement
• Consistent Branding: Ensure consistent branding across all marketing materials,
online platforms, and physical properties to build brand recognition.
• Brand Storytelling: Share the company's unique story, values, and commitment
to quality craftsmanship to resonate with potential buyers on an emotional
level.

This comprehensive marketing strategy for Shree Swami Samarth Builder's and
Developer's aims to leverage a mix of digital, traditional, and community-focused
approaches to enhance brand visibility, attract potential buyers, and foster lasting
relationships with customers. By implementing these strategies, the company can position
itself as a trusted and desirable real estate brand in the market, driving sales and
sustainable growth.

29
The 7 Ps of marketing is a framework that helps businesses formulate a
comprehensive marketing strategy.

1. Product
Refers to the goods or services offered by a business. This includes its features, design,
quality, variety, packaging, and branding.
Key considerations:
i. Product differentiation: What makes the product unique compared to
competitors?
ii. Product quality: Ensuring the product meets or exceeds customer expectations.
iii. Product design: Design elements that enhance usability, aesthetics, and
functionality.

2. Price
Involves setting the right price for the product or service, balancing customer perceptions,
competitor pricing, and profitability.
Key considerations:
i. Pricing strategy: Determining whether to use penetration pricing, premium
pricing, value-based pricing, etc.
ii. Discounts and promotions: Offering discounts, coupons, or promotional offers to
attract customers.
iii. Price elasticity: Understanding how demand changes with price variations.

3. Place (Distribution)
Refers to the channels and locations through which the product is made available to
customers.
Key considerations:
i. Distribution channels: Deciding whether to sell through wholesalers, retailers, online
platforms, etc.
ii. Retailer selection: Choosing the right retailers or outlets that align with the brand image.
iii. Inventory management: Ensuring products are available at the right place and time to
meet customer demand.

30
4. Promotion
Involves the communication strategies used to inform, persuade, and influence potential
customers about the product.
Key considerations:
i. Advertising: Using paid media channels such as TV, radio, print, digital ads, etc.
ii. Sales promotions: Offering short-term incentives like discounts, contests,
giveaways, etc.
iii. Public relations: Managing the company's image through media relations, press
releases, events, etc.
iv. Personal selling: Directly interacting with customers through sales
representatives or agents.

5. People
Refers to the employees, sales staff, customer service representatives, and other personnel
who interact with customers.
Key considerations:
i. Staff training: Ensuring employees are knowledgeable, friendly, and able to
provide excellent customer service.
ii. Hiring practices: Recruiting individuals who align with the company's values
and customer-centric approach.
iii. Employee motivation: Keeping staff motivated and engaged to deliver
exceptional customer experiences.

6. Process
Involves the procedures, systems, and workflows used to deliver the product or service to
customers.
Key considerations:
i. Order processing: Streamlining the process from order placement to delivery.
ii. Customer service processes: Ensuring efficient handling of inquiries, complaints,
and feedback.
iii. Quality control: Implementing checks and measures to maintain product/service
quality standards.

31
7. Physical Evidence
Refers to the tangible elements that customers experience when interacting with the
product or service.
Key considerations:
i. Store ambiance: Creating a pleasant and inviting physical environment for retail
stores or offices.
ii. Packaging: Designing packaging that conveys quality, safety, and attractiveness.
iii. Branding materials: Ensuring logos, signage, and other branding elements reflect
the company's image.
iv. By considering each of the 7 Ps—Product, Price, Place, Promotion, People,
Process, and Physical Evidence—businesses can develop a well-rounded and
effective marketing strategy that addresses all aspects of delivering value to
customers and achieving business objectives.

32
7 PS OF SHREE SWAMI SAMARTH BUILDERS AND
DEVELOPEES
1. Product
Property Offerings:
Diverse range of residential properties including apartments, villas, and townhouses.
Emphasis on eco-friendly designs, modern amenities, and high-quality construction.
Customization options for buyers to personalize their living spaces.
2. Price
Pricing Strategy:
Competitive pricing based on market analysis and property features.
Flexible payment plans to cater to different buyer segments.
Transparent pricing with clear breakdowns of costs and value-added services.
3. Place (Distribution)
Distribution Channels:
Direct sales through company-owned sales offices.
Collaboration with reputable real estate agents for wider market reach.
Online platforms for virtual property tours, inquiries, and bookings.
4. Promotion
Marketing Communication:
Targeted digital advertising campaigns on platforms such as Facebook, Instagram, and
Google Ads.
Promotional events and property showcases in key locations.
Content marketing through blogs, videos, and social media to highlight property features
and lifestyle benefits.
5. People
Customer-Focused Staff:
Well-trained sales representatives to provide expert guidance and property tours.
Customer service team for prompt responses to inquiries and assistance throughout the
buying process.
Engaged and knowledgeable employees who embody the company's values of integrity
and customer satisfaction.

33
6. Process
Customer Journey:
Streamlined property booking process with online reservation options.
Efficient handling of legal and documentation procedures for smooth transactions.
Post-sale services including home orientation sessions and assistance with moving-in
logistics.
7. Physical Evidence
Property Showcase:
Visually appealing model homes and showrooms to showcase property designs and
features.
High-quality brochures, floor plans, and marketing materials for property presentations.
Well-maintained construction sites and completed properties to demonstrate the
company's commitment to quality.

Additional Considerations:
a Sustainability Initiatives:

Highlighting eco-friendly construction practices and energy-efficient features in

properties. Promoting green living and sustainability as core values of the company.
Community Engagement: Participation in local events, charity drives, and neighbourhood
initiatives.
Sponsorship of community activities to foster a positive brand image and build
relationships with residents.
b Referral Programs:

Incentivizing existing customers for referrals through discounts, rewards, or special

offers. Encouraging word-of-mouth marketing and testimonials from satisfied buyers.
c Technology Integration:

Implementing virtual reality (VR) tours for remote property viewing experiences.
Utilizing customer relationship management (CRM) systems for personalized
communication and follow-ups.
By aligning these 7 Ps of marketing strategy specifically for Shree Swami Samarth
Builder's and Developer's, the company can effectively promote its properties, engage
with potential buyers, provide exceptional customer experiences, and differentiate itself
in the competitive real estate market.

34
Market Analysis of Shree Swami Samarth Builder's and Developer's
1. Overview of Real Estate Market
Location Focus: Shree Swami Samarth Builder's and Developer's primarily
operates in [insert locations], targeting both urban and suburban markets.
Market Size: Analysis of the overall real estate market size in the target
locations, including total number of properties, sales volume, and market value.
Trends: Identification of current market trends such as demand for specific
property types (apartments, villas, etc.), preferences for amenities, and pricing
trends.

2. Competitive Landscape
• Key Competitors: Identification of main competitors in the target market,
including major real estate developers and builders.
• Market Share Analysis: Assessment of market share held by Shree Swami
Samarth Builder's and Developer's compared to competitors.
• Competitive Advantages: Analysis of unique selling propositions (USPs) of the
company's properties compared to competitors.

3. Target Market Segmentation

• Demographics: Identification of key demographic segments such as age groups,
income levels, family size, and lifestyle preferences.
• Psychographics: Understanding the psychographic profiles of potential buyers,
including their interests, values, and motivations.
• Behavioral Factors: Analysis of buying behavior, preferences for property types,
location preferences, and purchase decision criteria.

4. Property Portfolio Analysis

• Property Types: Overview of the types of properties offered by Shree Swami Samarth
Builder's and Developer's, such as apartments, villas, commercial spaces, etc.
• Price Range: Analysis of the price range of properties, from affordable housing to
luxury segments.
• Amenities and Features: Assessment of the amenities and features offered in
properties, such as parking spaces, recreational facilities, security systems, etc.

35
5. Market Demand and Supply
• Demand Analysis: Evaluation of current demand for residential and commercial
properties in the target market.
• Supply Analysis: Assessment of the existing supply of properties, including new
developments, resale properties, and inventory levels.
• Gap Analysis: Identifying any gaps between supply and demand, potential
underserved market segments, and opportunities for development.

6. Market Entry Strategies

• Expansion Plans: Assessment of the company's expansion plans in existing and
new markets.
• Partnerships and Collaborations: Exploring opportunities for strategic
partnerships with other developers, real estate agencies, or financial institutions.
• Market Positioning: Developing strategies to position Shree Swami Samarth
Builder's and Developer's as a preferred choice in the market, based on its
strengths and USPs.

7. Regulatory and Economic Factors

• Regulatory Environment: Understanding local zoning laws, building codes, and
regulations affecting property development.
• Economic Trends: Analysis of economic indicators such as GDP growth, interest
rates, inflation rates, and their impact on the real estate market.

8. SWOT Analysis
• Strengths: Internal factors such as brand reputation, quality construction, strong
customer base, and experienced team.
• Weaknesses: Areas of improvement such as limited geographic reach,
dependency on specific market segments, or pricing concerns.
• Opportunities: External factors such as emerging markets, new development
projects, expanding customer base, and technological advancements.
• Threats: External challenges such as economic downturns, regulatory changes,
competition from established players, or changing consumer preferences.

36
9. Future Market Outlook
• Growth Projections: Forecasting the growth potential of the real estate market in
the target locations.
• Emerging Trends: Anticipating upcoming trends such as green building
practices, smart homes, co-living spaces, etc.
• Recommendations: Based on the market analysis, provide strategic
recommendations for Shree Swami Samarth Builder's and Developer's to
capitalize on market opportunities, address challenges, and achieve sustainable
growth.

37
 CHAPTER NO 7
DATA ANALYSIS AND INTERPRETATION

38
DATA ANALYSIS AND INTERPRETATION

Monthly No. of

Income respondent

30000- 26
50000
51000- 16
100000
above 8
100000
Table No: 1 Monthly Income

MONTHLY INCOME OF RESPONDENTS

30000-50000 51000-100000 above 100000

16%

52%

32%

Graph no: 2 Monthly Income

39
1. How you become interested about Shree Swami Samarth builders Pvt. Ltd.?

Options No. of Percentage

respondent
News paper 13 26
Trade show 7 14
Internet 10 20
Peer group 15 30
Personal approach by 5 10
dealer
Table no.2 How you become interested about Shree Swami Samarth builders Pvt. Ltd.?

1.HOW YOU BECOME INTERESTED ABOUT SSS

BUILDERS AND DEVELOPERS
newspaper trade show internet peer group Personal approach by dealer

13%, 17%

30%, 39%

14%, 18%

20%, 26%

Graph no 2: How you become interested about Shree Swami Samarth builders Pvt. Ltd.?

Interpretation

According to the chart 26% respondent said that Information source about Rizvi Reality
Pvt. Ltd. by news paper,14% trade show, 20% internet, 30% peer group, 10% personal
approach by dealer.

40
2.Have you seen any Advertisement Campaign about Ramdev’s
products?

OPTIONS NO.OFRESPONDENTS PERCENTAGE

(50)

Yes 37 73%

No 13 27%

Table no : 3 Advertisement Campaign

Advertisement Campaign

27%

yes
no

73%

Graph no 3: Advertisement Campaign

INTERPRETATION: According to the chart 73% of the total respondents have seen
the advertisement campaign about SSS Builders and Developers while 27% have not.

41
3.Do you think advertisement is necessary for the sale of SSS Builders
and developers?

OPTIONS NO. OF PERCENTAGE

RESPONDENTS
(50)

Yes 43 87%

No 7 13%

Graph no : 4.Do you think advertisement is necessary for the sale of SSS Builders
and Developers?

13%

yes
NO

87%

Graph No 4: Do you think advertisement is necessary for sale of SSS Developers?

INTERPRETATION: According to the chart, 87.% of the total respondents think that
advertisement is necessary for the sale of SSS Developers while 13% think it is not
necessary.

42
4.FACTORS INFLUENCING PURCHASE DECISION.

SR.NO Respondents Percentage

1 Property 18 35%
Features
2 Price and 20 40%
affordability
3 Lifestyle and 12 25%
Convenience
Table no 5. FACTORS INFLUENCING PURCHASE DECISION.

Factors influencing Purchase Decision

25%
35% Property features
Price and affordability
Lifestyle

40%

Graph no.5 Factors influencing purchase Decision.

Interpretation:
Property Features (35%) and Price (40%) are the top factors influencing purchase
decisions. Lifestyle and convenience (25%) .

43
5. What Type of Property are you Intrested in ?

SR.NO Options Respondents Percentage

1 Apartment 25 50%

2 Duplex 12 24%

3 Townhouse 13 26%

Table no 6: What Type of Property are you Intrested in ?

what Type of Property are you Intrested in

26%
Apartement
50% Duplex
Townhouse

24%

Graph no 6: What Type of Property are you Interested in ?

Interpetation
According to the pie chart respondents for apartment are 50% respondents for Duplex are
24% respondents for townhouse are 26%.

44
CHAPTER NO. 8
FINDINGS

45
FINDINGS

One of the key findings could be the identification of specific target market segments
for the company's real estate offerings. This might include segments such as first-time
homebuyers, luxury home seekers, or individuals looking for investment properties.
Understanding how the company positions its various real estate projects in the market
could be crucial. This includes whether they focus on affordability, luxury, specific
amenities, or unique selling points like eco-friendly features.
Finding out which promotional channels are most effective for the company could be
insightful. This might include digital marketing through social media, traditional
advertising in print media, participation in property expos, or collaborations with real
estate agents.
Analysing the strategies of competitors in the market can provide valuable insights. This
includes pricing strategies, promotional activities, and unique offerings that differentiate
them from others.

Understanding how the company maintains relationships with its existing customers can
be vital. This could involve loyalty programs, referral incentives, after-sales services,
and customer feedback mechanisms.
Assessing the company's online presence, such as its website quality, search engine
optimization efforts, and online reputation management, can provide insights into its
digital marketing strategy.
Studying the sales process, from lead generation to conversion, can reveal areas of
strength and areas for improvement. This might include sales team training, CRM system
effectiveness, and follow-up processes.
Investigating how the company is perceived in the market, both among customers and
industry professionals, can offer valuable feedback on the effectiveness of its branding
and messaging.

Summarizing the company's strengths, weaknesses, opportunities, and threats in the

market can help in understanding its current position and potential areas for growth.If
the company is using any innovative marketing techniques, such as virtual property
tours, blockchain in real estate transactions, or sustainable living campaigns, these could
be highlighted as part of the findings.

46
 LIMITATION
Though, best efforts have been made to make the study fair, transparent and error free.
But there might be some inevitable and inherent limitations.
Though outright measure are undertaken to make the report most accurate.

The limitation of the survey is narrated below:

▪ The project is valid for Chhatrapati Sambhajinagar city only.

▪ It was not possible to cover each and every site due to time constrains.

▪ There may be some biased response form the respondents

▪ Some respondents did not provide the full data.

▪ Unwillingness on the part of the customers to disclose the information as per the
questionnaire.
▪ The decisiveness on the part of the customers regarding some question

Hence, difficulty faced in recording and analysing the data.

47
 CHAPTER NO. 9
CONCLUSION & SUMMARY

48
Conclusion:
In conclusion, the study of Shree Swami Samarth Builder's and Developer's marketing
strategy has revealed several key insights into their approach to the real estate market.
Through an analysis of target market segmentation, product positioning, promotional
channels, competitive landscape, customer relationship management, online presence,
sales process, brand perception, and potential areas of innovation, a comprehensive
understanding of their marketing strategy has been gained.
The company has demonstrated a clear focus on identifying and targeting specific market
segments, tailoring their real estate offerings to meet the needs of diverse customer
groups. Their product positioning emphasizes unique selling points, such as affordability,
luxury amenities, or eco-friendly features, to differentiate themselves in a competitive
market.
Utilizing a mix of promotional channels, including digital marketing, traditional
advertising, and participation in industry events, Shree Swami Samarth Builder's and
Developer's has been able to reach a wide audience of potential buyers. They have also
shown a commitment to maintaining strong customer relationships through loyalty
programs, after-sales services, and customer feedback mechanisms.
Through a thorough competitive analysis, the company has been able to identify areas
of opportunity and differentiation, ensuring that their offerings stand out in the market.
Additionally, their online presence reflects a modern approach to marketing, with a focus
on user-friendly websites, search engine optimization, and reputation management.
While the company has several strengths in its marketing strategy, such as targeted
segmentation and strong customer relationships, there are also areas for potential growth.
These include exploring innovative marketing approaches, enhancing brand perception,
and further optimizing the sales process for increased efficiency and conversion rates.
In essence, Shree Swami Samarth Builder's and Developer's marketing strategy is a
dynamic and multi-faceted approach aimed at capturing the attention of diverse market
segments while maintaining a strong brand presence and customer loyalty. By leveraging
their strengths and addressing potential areas of improvement, the company is well-
positioned for continued success and growth in the competitive real estate market.

49
Summary:
The study of Shree Swami Samarth Builder's and Developer's marketing strategy has
provided valuable insights into their approach to the real estate market. Here is a summary
of the key findings:

Target Market Segmentation: The company focuses on identifying and targeting specific
market segments, such as first-time homebuyers, luxury seekers, and investors.
Product Positioning: Shree Swami Samarth Builder's and Developer's emphasizes unique
selling points, such as affordability, luxury amenities, or eco-friendly features, to
differentiate their offerings.
Promotional Channels: They utilize a mix of digital marketing, traditional advertising,
and industry event participation to reach a wide audience.
Competitive Analysis: The company has conducted a thorough analysis of competitors,
identifying areas of opportunity and differentiation.
Customer Relationship Management: Strong emphasis is placed on maintaining customer
relationships through loyalty programs, after-sales services, and feedback mechanisms.
Online Presence: The company has a modern approach to online marketing, focusing on
user-friendly websites, SEO, and reputation management.
Sales Process: Opportunities exist to optimize the sales process for increased efficiency
and conversion rates.
Brand Perception: Continued efforts to enhance brand perception can further strengthen
the company's position in the market.
Innovation: Exploring innovative marketing approaches can provide new avenues for
growth and market penetration.
In conclusion, Shree Swami Samarth Builder's and Developer's marketing strategy is
dynamic, customer-centric, and focused on differentiation in a competitive market. By
leveraging their strengths and addressing areas for improvement, the company is poised
for continued success and growth.

50
BIBLIOGRAPHY

51
 BIBLIOGRAPHY

Books-

Kotler Philips, Marketing Management: Analysis, planning implementation & control 9th
edition, 1998.
Marketing Management – By Philip Kotler
Marketing Management- By C.B.Gupta

Website:

• www.webindia.com
• www.wikipedia.com
• www.ukessays.com

52
ANNEXURE
 ANNEXURE

1.How you become interested about Shree Swami Samarth builders Pvt. Ltd.?
a) News paper
b) Trade show
c) Internet
d) Peer group
e) Personal approach by dealer

2. Have you seen any Advertisement Campaign about Ramdev’s products?

a) Yes
b) No

3.Do you think advertisement is necessary for the sale of SSS Builders and developers?

a) Yes
b) No

4. Factors influencing purchase decision?

a) 25
b) 12
c) 13
5. What Type of Property are you Intrested in?
a) 25
b) 12
c) 13
6.Have You participated in any property tours or consultation with our sale
representative?
a) yes
b) no
7. Have would you rate your overall experience with our sales team?
a) Good
b) Better
c) Best
d) worst
8. what factors influenced your decision to purchase a property ?
a) Property Feature
b) Life style
c) Cost
e) other factors

9. Would you recommend Shree Swami Samarth construction and Developers?

a) Yes
b) No