CESC-Q3W1-Community-Dynamic-and-Action
CESC-Q3W1-Community-Dynamic-and-Action
CESC-Q3W1-Community-Dynamic-and-Action
3. Marketing Plan
a. Creating/Choosing Your Products
Objectives/Research Topics:
Identifying customer needs and gaps in the market to create successful
products.
Product development process and stages.
The concept of product lifecycle and its impact on business decisions.
Include examples and the process of how to do this part of the
business plan
b. Pricing
Objectives/Research Topics:
Different pricing strategies (e.g., cost-plus pricing, value-based pricing).
How to conduct market research to determine pricing.
The role of competition and customer willingness to pay in pricing
decisions.
Include examples and the process of how to do this part of the
business plan
c. Target Market
Objectives/Research Topics:
Techniques for identifying and segmenting your target market.
The importance of demographic, psychographic, and behavioral profiling
in target marketing.
Tools for market research (e.g., surveys, focus groups).
Include examples and the process of how to do this part of the
business plan
d. Competitors
Objectives/Research Topics:
How to analyze and identify your competitors.
The role of competitive analysis in developing your business strategy.
Include examples and the process of how to do this part of the
business plan
e. Promotion
Objectives/Research Topics:
Overview of promotional strategies (advertising, PR, social media, events).
How to create an effective advertising and promotion campaign.
The role of digital marketing in reaching target audiences.
Include examples and the process of how to do this part of the
business plan
4. SWOT Analysis
Objectives/Research Topics:
Understanding the components of a SWOT analysis: Strengths,
Weaknesses, Opportunities, and Threats.
Case studies of businesses using SWOT analysis to adjust their strategies.
The importance of internal and external factors in SWOT analysis.
Include examples and the process of how to do this part of the
business plan
5. Operational Plan
Objectives/Research Topics:
Key elements of an operational plan (e.g., production, logistics, staffing,
technology).
The relationship between an operational plan and business success.
The role of technology and automation in streamlining operations.
Include examples and the process of how to do this part of the
business plan
6. Organizational Plan
Objectives/Research Topics:
The importance of defining roles, responsibilities, and reporting structures.
Employee training, development, and retention strategies.
The role of HR policies and practices in business growth.
Include examples and the process of how to do this part of the
business plan
7. Financial Plan
a. Capitalization
Objectives/Research Topics:
Overview of business funding options: equity, debt, venture capital,
crowdfunding.
Steps to create a solid business pitch for investors.
The role of financial forecasting in determining funding needs.
Include examples and the process of how to do this part of the
business plan
b. Estimated Expenses
Objectives/Research Topics:
Types of business expenses (e.g., fixed, variable, startup costs).
How to create a budget and financial forecast for your business.
How to track and control costs to ensure profitability.
Include examples and the process of how to do this part of the
business plan