CESC-Q3W1-Community-Dynamic-and-Action

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ENTREPRENEURSHIP – REPORT TOPICS AND SAMPLE OBJECTIVES

1. Creating the Name of Your Business


Objectives/Research Topics:
 The importance of a business name in branding and customer perception.
 How to brainstorm and select a memorable business name.
 Legal considerations in choosing a business name (e.g., trademarks,
domain names).
 Include examples and the process of how to do this part of the
business plan
2. Vision, Mission, and Values
Objectives/Research Topics:
 The difference between vision, mission, and values in a business context.
 How vision and mission statements influence business strategy and
decisions.
 Case studies of companies with strong vision, mission, and values (e.g.,
Google, Tesla).
 Include examples and the process of how to do this part of the
business plan

3. Marketing Plan
a. Creating/Choosing Your Products
Objectives/Research Topics:
 Identifying customer needs and gaps in the market to create successful
products.
 Product development process and stages.
 The concept of product lifecycle and its impact on business decisions.
 Include examples and the process of how to do this part of the
business plan
b. Pricing
Objectives/Research Topics:
 Different pricing strategies (e.g., cost-plus pricing, value-based pricing).
 How to conduct market research to determine pricing.
 The role of competition and customer willingness to pay in pricing
decisions.
 Include examples and the process of how to do this part of the
business plan
c. Target Market
Objectives/Research Topics:
 Techniques for identifying and segmenting your target market.
 The importance of demographic, psychographic, and behavioral profiling
in target marketing.
 Tools for market research (e.g., surveys, focus groups).
 Include examples and the process of how to do this part of the
business plan

d. Competitors
Objectives/Research Topics:
 How to analyze and identify your competitors.
 The role of competitive analysis in developing your business strategy.
 Include examples and the process of how to do this part of the
business plan
e. Promotion
Objectives/Research Topics:
 Overview of promotional strategies (advertising, PR, social media, events).
 How to create an effective advertising and promotion campaign.
 The role of digital marketing in reaching target audiences.
 Include examples and the process of how to do this part of the
business plan

4. SWOT Analysis
Objectives/Research Topics:
 Understanding the components of a SWOT analysis: Strengths,
Weaknesses, Opportunities, and Threats.
 Case studies of businesses using SWOT analysis to adjust their strategies.
 The importance of internal and external factors in SWOT analysis.
 Include examples and the process of how to do this part of the
business plan

5. Operational Plan
Objectives/Research Topics:
 Key elements of an operational plan (e.g., production, logistics, staffing,
technology).
 The relationship between an operational plan and business success.
 The role of technology and automation in streamlining operations.
 Include examples and the process of how to do this part of the
business plan

6. Organizational Plan
Objectives/Research Topics:
 The importance of defining roles, responsibilities, and reporting structures.
 Employee training, development, and retention strategies.
 The role of HR policies and practices in business growth.
 Include examples and the process of how to do this part of the
business plan

7. Financial Plan
a. Capitalization
Objectives/Research Topics:
 Overview of business funding options: equity, debt, venture capital,
crowdfunding.
 Steps to create a solid business pitch for investors.
 The role of financial forecasting in determining funding needs.
 Include examples and the process of how to do this part of the
business plan

b. Estimated Expenses
Objectives/Research Topics:
 Types of business expenses (e.g., fixed, variable, startup costs).
 How to create a budget and financial forecast for your business.
 How to track and control costs to ensure profitability.
 Include examples and the process of how to do this part of the
business plan

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