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    SEO

    Uploaded by

    usahsan1989
    SEO Basics

    Copyright:

    © All Rights Reserved
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    SEO

    Uploaded by

    usahsan1989
    14 views5 pages
    SEO Basics

    Copyright

    © © All Rights Reserved

    Available Formats

    RTF, PDF, TXT or read online from Scribd

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    SEO Basics

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    14 views5 pages

    SEO

    Uploaded by

    usahsan1989
    SEO Basics

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    You are on page 1of 5

    SEO Notes

    · onpage SEO

    · Offpage SEO

    · Keyword Research

    · Content creation

    · AI SEO#

    · Local SEO

    · Guest Posting

    · Wordpress SEO

    · Shopify SEO

    · E|commerce SEO

    · Technical SEO

    · SEO Audit

    · Google Analytics

    · Google Algorithm Updates

    · Advanced SEO

    · Schema SEO

    · YOutube SEO

    · SEO Freelancing

    SEO Fundamentals:

    1. SEO Search Engine Optimization

    2. Search Engine : Google, Bing, Yahoo

    3. Google ___ Google SEO-98% searches on Google worldwide.

    4. Browsers : Opera, Chrome, Firefox Mozilla, Bing

    5. Optimization- Optimize - Improve


    6. SEO- Optimize websites for Search Engine

    7. Major Types of DM(Digital Marketing)

    8. Social Media-- Paid

    9. Google ads-- Paid

    10. SEO-- Free

    11. Email Marketing

    SEO Approaches

    12. White Hat SEO- Legal, ethical-Does take time.

    13. Black hat SEO - Illegal, unethical-- Quick Rankings, google penalty.

    14. Grey Hat SEO - Between Black Hat and white hat SEO.

    15. How much does it take for a website to rand in google?

    It depends on

    · Target industry/niche

    · Target Region

    · SEO Strategy/Expertise

    · Domain Age

    On the average 4-6 month for new website

    SERP- Search Engine Result Page

    Anatomy/Structure

    Sponsored are paid results

    SEO Class 2 lecture

    How do search engines work?

    Crawlers - Spiders-Bots

    Imagine a search engine as a librarian. When new books arrive in the library, the librarian reads through
    each book to see what it’s about. In a similar way, search engines send out web crawlers (also called
    spiders) to explore web pages across the internet. These crawlers go from link to link, gathering data
    from each website.
    Example: If you create a new website, a web crawler might visit your site, read its content, and note any
    links to other pages you have. It’s like a librarian going through a new book chapter by chapter.

    Google Crawlers __googlebot

    Bing Crawlers__ Bingbot

    Yahoo Crawlers__ Yahoo Slurp

    16. Search Engine Crawlers Crawl the webpages

    17. Make a copy of the webpages being crawled (cache)

    18. Save its copy in its database (data centers)- Website in Indexed

    Keyword Research:

    Keywords?

    website : usmanrentcar.com

    Example: organicfoods.co.uk

    Target Region - UK

    Keywords

    Organic food

    Natural food

    healthy diet

    organic lunch

    organic store in UK

    Keyworth Research Tools:

    · Ahrefs/SEMrush-best paid seo tools

    · chatgpt - free alternative

    · Group buy SEO tools- digitavision.com - Azadseo-Semrush- PKR 800/month


    · azadseo - semrush-(azadseo - +447458939453)

    Keyworth Research

    · SEMRush - Keyword Research (Video 2 keyword research intro)

    Class 3 :

    · Keyword Research

    19. Target region UK

    20. Website---www.chelseachauffeurs.co.uk

    · chaufferus in London

    · rent a car in London

    · Hire Chauffeur in London

    · Book a car

    · S class in London hire

    · V class in london Hire

    21. Keyword Research Tools

    22. SEMRush/ahrefs -- best tools

    23. Chat Gpt

    Keyword Searching using semrush:

    Volume - Monthly search volume - Higher the search value is,

    more irganic traffic - →

    KD→Keyword Difficluty→How tough is to ran on a keyword→

    Keyword Difficulty /Competition →0-100

    KD → 0-20 → Very Easy to rank

    KD

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