NAME-CALLING

This poster was created by the United States during the horrifying events of World War II. In this piece of
propaganda, a murderous, deformed Japanese soldier clutching a wicked knife with a claw-like hand,
attempts to murder a poor civilian brutally. A caption below, in all capital letters, calls out, THIS IS THE
ENEMY. Due to this, it is an example of a propaganda technique called Name Calling. This technique
attempts to smear the opposition’s name and insult them severely. It’s clearly evident to anyone in their
perspectives that the Japanese are depicted as monsters by the U.S., making them inhuman and
unrelatable instead of a perfectly rational, humane group, and as such it is a name calling propaganda.

King, Mike. Digital image. Dailystormer.com. N.p., 8

Oct. 2013. Web.
<http://www.dailystormer.com/americas-
disgusting-idiotic-propaganda-posters-of-world-
war-ii/>.

This type of propaganda is name-calling. Name-callling propaganda is a type of propaganda that down
talks another product,person, or group so they can make their product, theirselves, or their group
sound better. In this photo they are calling Mary Landrieu a liar causing people like me to vote for the
competition so Mary would get less votes thinking she's a liar

Comments

Card Stacking
This advertisement is a great example of card stacking. With facts and figures, this
advertisement looks rather pleasing with numerous statistics about the Burger King
Satisfries. However, the three statistics are the only ones bolded with a bigger white
font, as it is hard to read the actual and relevant facts about the fries. The crispy looking
fries makes the viewers hungry to eat the fries right at the moment when they see the
advertisement. The advertisement uses loaded words like less and big to only show the
big and huge idea. They do not tell us how “big” the taste actually is. Although in the
poster it says that there is “40% less fat” and “30% less calories,” there might be a
hidden unhealthy factor that makes the big taste. This propaganda uses card stacking
by leaving out details, presenting only some parts of truth and showing only the benefits
of the Satisfries.

Propaganda Techniques
What are propaganda techniques? They are the methods and approaches used to
spread ideas that further a cause
–
a political, commercial, religious, or civil
cause.
1.
Name Calling
–
This t
echnique
consists of attaching a negative label to a person or thing
. People
engage in this type of behavior when they are trying to avoid supporting and/or
defending their own
opinions with facts. Rather then explain what they believe in, they prefer to t
ry to tear their opponent
down.
Example: In a campaign speech to a logging company, the Congressman referred to
his environmentally
conscious opponent as a “tree hugger.”
Or
A battery company like Energizer claims that their brand can outlast
the Ray
ovac
brand.
2.
Glittering Generalities
–
This
technique uses important sounding “glad words” that have little or
no meaning. These words are used in general statements that cannot be proved or
disproved.
Words like “good,” “honest,” “fair,”
“best,”
“f
amily values,” “rights,” and “perfect”
are examples
of “glad” words.
This type of technique appears often in politics and political propaganda.
Example:
In a magazine you see an ad for a vacation to Disney World. The ad claims that it is
the best
family
vacation destination and the kids will have the most fun ever,
3.
Plain Folks
–
this
technique uses a folksy approach to convince us to support someone or
something. These ads depict people with ordinary looks doing ordinary things.
These ads have a
down h
ome folksy appeal to them.
Example: After a morning speech to wealthy Republican donors, George W. Bush
stops by McDonald’s
for a burger, fries, and
photo
-
op.
4.
Testimonials
–
are quotations or endorsements which attempts to connect a famous or respectf
ul
person with a product or item
. Testimonials are closely related to the transfer technique. Testimonials
are often used in advertising and political campai
g
ns.
Oprah appears in a television ad supporting Barack Obama for our next President.
Or
Jes
sica Simpson for Proactive Acne Medicine...she states that Proactive works for her
and keeps her
skin looking clear.
Or
A commercial shows a doctor (possibly wearing a white lab coat). He states that if
you have asthma you
should use this brand of medicine
because it is the best one on the market
.
.
Transfer
–
an attempt to make the subject (you) view a certain item in the same way as they
view
another item
.
(to link the two things together in the subject’s mind)
By linking an item to something
the subject re
spects or enjoys, positive feelings can be generated for it. However, in politics, this
technique is mostly used to transfer bad feelings towards a politician.
Transfer employs the use of
symbols, quotes, or the images of famous people to convey a message
not necessarily associated
with them. When using transfer, the speaker attempts to persuade us through the
indirect use of
something we
respect,
such as a patriotic or religious image, to promote his/hers idea.
Example:
A candidate for a political offic
e is running an ad that has him standing in front of an
American Flag.
Or
You see an ad with a picture of Tiger Woods holding a bottle of Gatorade.
6.
Bandwagon
–
the basic idea behind the bandwagon approach is just that, “getting on the bandwa
gon.”
The propagandist puts forth the idea that everyone is doing this, or everyone
supports this
person/cause, so...so should you
. (nobody wants to be left out of what is perceived as a popular trend)
Example: Everyone in Lemmington is behind Jim Duff for
Mayor. Shouldn’t you be part of this winning
team?
Or
Millions have tried this product. Don’t be the last one.
7.
Repetition
–
The product name or keyword or phrase is repeated several times.
8.
Emotional Words
–
This technique
involves the propagandist
using words that stimulate positive
feelings in the viewer.
Words such as: luxury, beautiful, paradise, and economical.
Many times the
advertisers are trying to tug at your heart strings.
Example: A high class car dealer runs an ad for an expensive car.
They describe the car as luxurious and
spacious. It is different than any other car that you have driven or seen.
Or
You see a family making holiday memories together by baking cookies.
9.
Exaggeration/Hyperbole
–
This technique involves exaggerating or
overstating an idea or product’s
value.
Propagandists use exaggeration or "hype" to create impressive sounding words that
are
nonetheless meaningless and vague.
Examples: You will never need another cleaning product!
Your kids will ask for it ever
yday!

10.
Euphemism
-
A
euphemism
is a substitution of an agreeable or less offensive expression in place of
one that may offend or suggest something unpleasant to the listener
. THINK POSITIVE
CONNOTATIONS!
Examples:
Pre
-
owned
for used or second
-
hand
,
re
stroom
for
toilet, downsizing
for
laying off
11.
Stereotyping (or Simplification)
-
A conventional, formulaic, and oversimplified conception, opinion,
or image. One that is regarded as embodying or conforming to a set image or type.
Example: Women shopping
at a clothing store or grocery store. Men shopping at hardware or a home
improvement store.
Or
Women clean
ing the house. (ads for cleaning products)
Men driving large trucks or working with tools.
12.
Fear
–
This technique is very popular among political p
arties and Political Action Committees in the
U.S. The idea is to present a dreaded circumstance and usually follow it up with a
kind of behavior
needed to avoid that horrible event. This technique is used a lot during wartime and
political issues.

WHO supports efforts to

enhance workplace safety
systems to curb the spread
of COVID-19 in the
Philippines
17 May 2021

Highlights

Workplace transmission of COVID-19 continues to be a challenge in the Philippines and

dedicated efforts are needed to break the chains of transmission to save lives and
livelihoods.

To enhance workplace safety, the World Health Organization (WHO) Country Office in
the Philippines, in partnership with the Department of Health (DOH) Center for Health
Development Metro Manila and in collaboration with the Occupational Safety and Health
Center (OSHC) of the Department of Labor and Employment (DOLE) conducted a
session on ‘COVID-19 Response in the Workplace’ for safety officers of local
government units (LGUs) on 30 April 2021.

“The Philippines has been profoundly affected by the COVID-19 pandemic resulting in
loss of lives and livelihoods. As we support the response to the pandemic, we also need
to support economic revival though ensuring safety of workplaces. The health and
safety of our entire workforce is of paramount importance,” said Dr Rabindra
Abeyasinghe, WHO Representative to the Philippines. “To protect those at risk, it is
imperative that local health systems redouble their efforts to implement effective
infection, prevention and control strategies in all settings including workplaces.

Measures to protect workers from exposure to and infection with COVID-19 depends on
exposure risk. That risk varies based on the type of work, the level of interaction with
people, and contamination of the work environment. To assess and mitigate these
factors, employers should conduct a thorough risk assessment and implement robust
infection, prevent and control strategies, including contact tracing, to keep workplaces
open and operational. Building capacity and strengthening information sharing practices
with respective local health offices is crucial to these efforts and will allow for a more
coordinated and effective response.

Additional measures to ensure physical distancing, improve ventilation and strengthen

occupational health safety protocols in the context of COVID-19, enhance early
detection and isolation of cases and quarantining contacts, and protect workers in their
dormitories and family homes are all important to bring back production capacity in a
safe and sustainable manner.

The workplace session was attended by commissioned safety officers from different
LGUs nationwide and supplemented the 40-hour mandatory course on Basic
Occupational Safety and Health Training Course of the Occupational Safety and Health
Services of the DOLE.

WHO will continue to provide support to the DOH and response partners to make
workplaces healthier and safer by strengthening prevention and response systems to
prevent, detect and respond to COVID-19 cases and establish information sharing
across LGU boundaries and settings to enhance response efforts.
Protect yourself to protect
others, say Philippine
COVID-19 survivors
11 February 2021

Worrying about their families was the worst part of testing positive for COVID-19, say
two survivors from the Philippines, Drew and Yang.

Drew, 35 and a father of one, works in the aviation industry. After developing symptoms,
he tested positive for COVID-19.

“The stress and anxiety were very difficult to handle because I didn't know if I had
infected my family already. I worried that they might not be able to handle what I was
going through if they got infected by me.

“That’s what scared me the most.”

Meanwhile, Yang, 26, a manufacturing employee who lives with her parents and other
family members, began wearing a face mask and avoided touching the handrails in
public transport as coronavirus cases rose.

Still, three days after her birthday, she became ill. She had to tell her parents that she
had tested positive.

“I saw the sadness and feeling of defeat in their eyes.”

“Why did I get this disease?,” she asked herself at the time. “What if I infected them?
What if I die and leave my family because of this?”

After weeks of isolation, Yang recovered. When her swab tests came back negative,
she cried tears of relief, and so did her father.

Today, she wants everyone to protect themselves to protect others.

“We have to be more responsible with our actions, and especially with keeping safe.”

Drew, who also followed the advice to isolate, also recovered. The experience also
taught him a lesson.

“Let’s make sure our sources of information are correct. The first people we should
approach are the doctors, since they the ones who know what we should do.”

Watch Drew and Yang tell their stories.

Both Drew and Yang are keen to help every individual, family and community stay safe
by sharing their stories and encouraging frequent hand washing, covering coughs and
sneezes, maintaining at least one meter physical distance from others, cleaning
surfaces, limiting time in enclosed or crowded spaces.
Watch video on how to protect yourself from COVID-19.

For more information on WHO's response to COVID-19 in the Philippines, click here.

For information on how to protect yourself against COVID-19, click here.

COVID-19 transmission and

protective measures
COVID-19 spreads primarily from person to person. Fighting this disease is our joint
responsibility.

Protect yourself and others by making these 6 simple precautions your new habits:

 Clean your hands often

 Cough or sneeze in your bent elbow - not your hands!
 Avoid touching your eyes, nose and mouth
 Limit social gatherings and time spent in crowded places
 Avoid close contact with someone who is sick
 Clean and disinfect frequently touched objects and surfaces
COVID-19 and mental
health
It is normal to feel anxious and stressed during the COVID-19 outbreak.

We all have a role to play in protecting the physical and mental health of ourselves and
others. Know the facts about COVID-19 and help to support positive mental well-being.