Estd:1962

NAAC Grade with CGPA 3.52

SHIVAJI UNIVERSITY, KOLHAPUR

CENTRE FOR DISTANCE AND ONLINE EDUCATION (CDOE)

Syllabus For

Master of Business Administration (MBA)

Through Online Mode
Part I (Semester- I & II)

Under the Faculty of Commerce and Management

(To be implemented from 2021-22)

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 SHIVAJI UNIVERSITY, KOLHAPUR
CENTRE FOR DISTANCE AND ONLINEEDUCATION (CDOE)
MASTER OF BUSINESS ADMINISTRATION (MBA) PROGRAMME
Through Online Mode
(AICTE Approved)
(Introduced from the Academic Year 2021-2022 onwards)

Shivaji University, Kolhapur is one of the oldest, premier, NAAC 'A++' Reaccredited,
State University. Centre for Distance and Online Education is offering AICTE Approved
Master of Business Administration (MBA) programme through Online Mode from the
academic year 2021-2022 under the Faculty of Commerce and Management. It has one
thousand intake capacities and the programme is designed by considering the achievements
of the following aims:

1. Aims of the Programme:

1. To strengthen conceptual base of executives.
2. To help them improve decision making ability, creative and logical thinking.
3. To improve analytical ability, problem solving skills and judgmental ability.

2. Duration of the Programme:

The duration of the programme is two years divided into four semesters.

There will be semester end examination in the winter and summer session for all the

semesters, besides that in each semester, a candidate has to complete continuous internal

evaluation as prescribed by the Centre for Distance and Online Education.

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3. Eligibility Criteria for Admission:
A Learner residing within or outside India may enroll for M.B.A. through Online
Mode programme by fulfilling following norms:
Graduate of minimum 03 years duration from any faculty from any
recognized University with minimum 50% marks for General Category and
45% for reserved categories. (for reserve category, candidate has to produce
relevant documents that are applicable to concern Reservation Policy from
time to time.)

If Candidate obtained Graduation from any Foreign Institute, then Learner

for admissions.

4. Entrance Test

5. Fee Structure

Fee Structure for MBA through Online Mode Programme

Learners have to pay the prescribed fees through Internet Banking, Credit Card/

Debit Card (RuPay/Visa/MasterCard/Maestro), Internet Banking, IMPS, Cash Cards/

Mobile Wallets (additional service charges, as per rules, shall be applicable in addition to

the application form processing fees). This fee is non- refundable and non-transferable

under any circumstances.

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 For Learners from India 1,20,000 /- (Excluding Examination and
Other Fees)
(For 4 Semesters)

For Foreign Learners US $ 1760 (Excluding Examination and

Other Fees)
(For 4 Semesters)

6. Documents Required for the Admission

For Indian Learners

Colour Scan Copy of SSC, HSC and Graduation mark sheets.

Caste Certificate (If applicable).

Recent passport size photograph Scan copy and Scan signature of the student.

Any Govt. ID Proof such as Aadhaar Card, PAN Card, Passport etc.

For Foreign Learners

If Learner obtained Graduation from any Foreign Institute, then he / she has
to
admissions.

7. Pattern of Examination:
Examination of each course will be divided as 20 Marks for Internal Evaluation and 80

Marks for Semester-End-Examination.

1. Internal Evaluation (of 20 Marks) for each Course will consists of;

a. For Semester-I and II:

Home Assignments to be hand written by Learner and to be uploaded on LMS.

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 b. For Semester- III and IV:

Uploading the Recorded Video on Case Presentation on LMS.

2. Semester End Evaluation (of 80 Marks) for each Course will consists of;

Nature of Question paper and Scheme of marking for all courses are as
follows:

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8. Standard of Passing
1. Standard of Passing:

1. There will be separate head of passing for internal evaluation and Semester-

End-Examination. Such internal evaluation is of the 20 Marks and learner

required to earn at least 10 Marks for passing of one course and there are 80

Marks for Semester-End-Examination and learner has to earn at least 40

Marks for one course, that means 50% Marks learner has to earn for passing

under each head.

2. No Class / Grade will be awarded to any part of examination. It will be

awarded in aggregate; after successfully completion of all the courses.

2. Passing Rules:

1. For admission to MBA Part-II, a Learner has to clear at least 11 courses of

Sem-I and II all together.

2. If a Learner fails in any no. of Courses of Sem.-I; shall be allowed to proceed

to Sem.-II. Similarly, if a Learner fails in any no. of Courses of Sem.-III;

shall be allowed to proceed to Sem.-IV.

3. Learners have to complete MBA Programme within 2+4 years from the date

of admission. If Learners fail to complete the programme within the

stipulated period, then their registration to the said programme stand cancel.

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9. Program Outcomes:
1. Recognize the functioning of business opportunities involvement of business enterprises and
exploring the entrepreneurial opportunities.

2. Develop incubation center and entrepreneurship development center for students who intent to take
up start up or grow existing business.

3. Develop skills on analyzing the business data application of relevant analysis and problem solving.

4. Demonstrate a global outlook with the ability to identify aspects of the global business and cross-
cultural understanding.

5. Identify the contemporary social problems, exploring the opportunities for socialentrepreneurship,
designing business solutions and demonstrate ethical standards in organizational decision making.

6. Develop effective and oral communication especially in business applications, with the use of
appropriate technology.

7. Collaborate and lead teams across organizational boundaries and demonstrate leadership qualities,
maximize the uses of diverse skill of team members in the related context.

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10. Syllabus of Master of Business Administration through Online Mode:
The entire MBA through Online Mode programme is of 2900 Marks.

Each paper is of 100 marks. Project Viva Voce is of 200 Marks.

MBA Part-I Semester-I

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks

1 Management Philosophy 4 20 80 100

2 Management Accounting 4 20 80 100
3 Business Statistics 4 20 80 100
andAnalytics for
Decision
Making
4 Managerial Economics 4 20 80 100
5 Computer applications for 4 20 80 100
business
6 Managerial Skills for 4 20 80 100
Effectiveness
7 Organizational Behavior 4 20 80 100
Total 28 140 560 700

MBA Part-I Semester-II

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks

8 Marketing Management 4 20 80 100

9 Financial Management 4 20 80 100
10 Human Resource 4 20 80 100
Management
11 Operations Management 4 20 80 100
12 Legal and Business 4 20 80 100
Environment
13 Research Methodology 4 20 80 100

14 Strategic Management 4 20 80 100

Total 28 140 560 700

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MBA Part-II Semester-III

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks
15 Chh. Shivaji Maharaj 4 20 80 100
-The Management Guru
16 Project Report and Viva 8 100 100 200

17 Elective I Paper I 4 20 80 100

28 Elective I Paper II 4 20 80 100
19 Elective I Paper III 4 20 80 100
20 Elective II- Paper I 4 20 80 100
21 Elective II- Paper II 4 20 80 100
22 Elective II- Paper II 4 20 80 100
Total 36 240 660 900

MBA Part-II Semester-IV

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks
23 Elective I- Paper IV 4 20 80 100
24 Elective I- Paper V 4 20 80 100
25 Elective I- Paper VI 4 20 80 100
26 Elective II- Paper IV 4 20 80 100
27 Elective II- Paper V 4 20 80 100
28 Elective II- Paper VI 4 20 80 100

Total 24 120 480 600

*27courses of 100 Marks each and 1 course of Project Viva Voce of 200 Marks
-Grand Total 2900 Marks. Each course is of 4credits. Total programme is of 116
credits.

* Candidates are required to select any Two Electives (Elective I & Elective II) from
the lists given below for the two courses separately.
Each elective has 6 papers which are included in
(i) Semester- III
Elective-I (Paper I, II and III)
Elective-II (Paper I, II and III)
(ii) Semester- IV
Elective-I (Paper IV, V and VI)
Elective II (Paper IV, V and VI)

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Electives:

1. Marketing Management 6. Entrepreneurship

2. Financial Management 7. Business Analytics

3. Human Resource Management 8. Hospitality Management

4. Production & Operations Management 9. Health Care Management

5. International Business

Project Work:
The students have to undergo practical training of 50 days in any manufacturing or
service organization and they have to submit their project report up to the fourth
semester. The project work must have a Certification from the organization.

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 List of Elective Courses:

Courses Elective 1 Elective 2 Elective 3 Elective 4 Elective -5 Elective-6 Elective-7 Elective-8 Elective-9
Marketing Financial Human Production International Entrepreneurship Business Hospitality
Management Management Resource and Business Analytics Management Management
Management Operations
Management
Semester Sales and Indian Human Operations International Project Planning Business Fundamentals Fundamentals
III
Paper-I Distribution Financial Resource Management Business and Data of Hospitality of Hospital
Management System Planning and Strategy Environment Implementation Management Management Administrations
Procurement
Semester Integrated Financial Human Production Export and Startups and Business Hotel Health Care
III
Paper-II Marketing Decision Resource Planning Import New Venture Analytics in Management Service
Communication Analysis Development and Control Policy Management Management
Semester Consumer Project Compensation Materials Cross Institutional Data Tourism Medico Legal
III
Paper-III Behaviour Appraisal Management and Cultural Support and Visualization Management Environment in
and Finance Inventory Management Venture Funding for Managers Healthcare
Management
Semester Service Investment Strategic Supply Issues in Family Business Cloud Travel Facility
IV
Paper-IV Marketing Management HRM and Chain International Management Computing Agency and Management
And Retail and International Management Business and Tour
Marketing Portfolio Perspectives Virtualization Operations
Analysis Management
Semester Digital Behavioural Industrial Global International Venture Business Customer Healthcare
IV
Paper-V Marketing Finance Relations and Operations Marketing Valuation and Analytics Relationship Marketing
Labour Laws and Accounting using R Management
Logistics
Semester Contemporary International Organizational World Class International Innovation Business Event IT Applications
IV
Paper-VI Issues in Finance Change and Production Business Technology Forecasting Management in Healthcare
Marketing Organizational Management Negotiations Management
Development

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 Shivaji University, Kolhapur
Master of Business Administration through Online Mode
MBA I Sem I

MBA Through Online Mode

MBA -I, SEM-I
PAPER-I
MANAGEMENT PHILOSOPHY
Course Outcomes: After studying this course students will
1. Understand various approaches to management
2. Illustrate functions of management
3. Demonstrate business ethics and its relevance to business
4. Understand corporate governance and CSR
5. Application of different management functions
Syllabus Contents:
Introduction and Evolution of Management: Definition-Scope of
management. Classical Approach-Scientific Management Approach-
Unit 1 Behavioral Approach-Human Relations Approach- Contingency, Operational
Approach
Levels of Management: Different levels of Management and skills required.
Management by Objectives (MBO) Definition, Meaning and Significance,
MBO process

Functions of Management:
Planning: Nature, Principles, Process, Types and Limitations of Planning.
Unit 2 Organizing: Basic concept, Importance of Organizing, Process of
organizing, and Span of control, Types of Organization, Structure and
Design.Staffing- Importance and process of Staffing, recruitment,
selection, induction and placement
Directing: Nature and Principles, Purpose and need of Directing, Elements
of directing
Controlling: Process, Requirement for effective control, Control
Techniques, Types of Control and Use of IT in controlling.

Business Ethics Definition and its relevance to Business, Historical

Perspective of Ethics, Global perspectives on business ethics. Approaches to
Unit 3 managerial ethics.
Trusteeship Management- Philosophy of Wealth Management.

Corporate Governance Concept, importance, Benefits of corporate

governance, role of board of directors, auditors and stakeholders in corporate
Unit 4 governance, Principles of good corporate governance.
Corporate Social Responsibility Meaning, Need, Benefits, Responsibilities
of business, Areas of CSR.

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Reference Books:
Agarwal. Tushar, (2019). Business Ethos in Management. New Delhi: Himalaya Publishing House.
Daltion. M, (1974). Management Principles and Practices. New York: Macmillan Publications.
Drucker, P. (2020). Essentials of Management. Brighton, Massachusetts: Harvard Business Review Press.
Kelekar. Ravindra, (1960) Trusteeship: M. K. Gandhi. Ahmedabad: Navjeevan Publishing House.
Koontz. (2008). Essential of Management. New Delhi: McGraw-Hill.
Mrutunjaya. H, (2013). Business Ethics and Value System. Delhi: PHL Learning.
Prasad. L, (2001). Principles of Management. New Delhi: Sultan Chand & Sons.
Stephen. R, (2013). Fundamentals of Management. New Jersey: Pearson Education, Inc.
Srivastav. R, (2010). Principles of Management. Mumbai: Himalaya Publishing House Pvt. Ltd.
Sherlekar. S, (2019). Modern Business Administration and Management. New Delhi: Himalaya
Publishing House.
Shaw. William, (2019). Business Ethics. San Francisco: Cengage Learning.
Rao. C.et.al. (2008). Strategic Management and Business Policy. New Delhi: Excel Books Pvt. Ltd.
Richard. L, (2003). Management. Open Library: Thomson South-Western
Velasquez. Manuel, (2006). Business Ethics. New Delhi: Prentice Hall India Pvt. Ltd.

9
 MBA Through Online Mode
MBA -I, SEM-I
PAPER- II
MANAGEMENT ACCOUNTING
Course After studying this course students will
Outcomes: 1. Describe concepts in management accounting.
2. Understand financial statements
3. Prepare final account of a company
4. Prepare cost sheet of a company
5. Produce CVP analysis.
Syllabus Contents:
Introduction to Accounting-
Accounting Concepts, Convention & fundamental accounting assumptions. Journal,
ledger, subsidiary books, Trial balance & final accounts (Trading, P&L A/C & B/S)
Unit 1
Use of Computers in Accounting Meaning, Role, Terms, Tally
packages in Accounting, recent trends

Management Accounting-
Concept, Meaning, Scope, Limitations of management Accounting,
Unit 2 Functions of finance manager, Distinction between financial Accounting
Cost Accounting
Management Accounting.
Analysis of Financial Statements-
Nature, objectives, uses & limitations of financial statements, Techniques
Unit 3 of financial analysis- Comparative financial statements, Common size
financial statements, Trend percentage ratios.

Cost Accounting-
Meaning, Scope of Cost Accounting, Distinction between Financial & Cost
Accounting Material, Labour, Overheads classification of cost, preparation of
Unit 4 cost sheet
Marginal Costing Contribution Key factor, BEP, MOS, Decision making through
CVP analysis.

Reference Books:
Arulanandam M A, M. A. (1989). Advanced Accountancy. Mumbai: Himalaya Publishing.
Colin, D. (2015). Management and Cost Accounting with CourseMate. India: Cengage India.
Colin, D. (2015). Management and Cost Accounting with CourseMate. India: Cengage India.
Goel, M. &. (1996). Principles and Practice of Management Accounting. Chennai: Pearson.
Gupta, N. S. (2018). Management Accounting: Principles and Practices. New Delhi: Kalyani Publishers.
Jeff O. Schatzberg Charles T. Horngren, G. L. (2013). Introduction To Management Accounting. Chennai:
Pearson.
Lal Jawahar (Author), S. S. (2019). Cost Accounting. New York, USA: Mc Graw Hill.
Pandey., I. M. (2018). Management Accounting. Noida, Uttar Pradesh: Vikas Publication House Pvt Ltd.
Rao Tukaram, M.E. (2004). Cost and Management Accounting. Mumbai: Newagepublishers.
Sheridan Titman, A. J. (2019). Financial Management: Principles and Applications. Chennai: Pearson.
Shukla M.C. and Grewal T.S. Gupta, S. (2016). Advanced Accountancy, Vol-I,. New Delhi: S Chand
Publishing.
Shukla, M. G. (2016). Advanced Accountancy Vol-II. New Delhi: S Chand Publishing.
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 MBA Through Online Mode
MBA -I, SEM-I
Paper - III
BUSINESS STATISTICS AND ANALYTICS FOR DECISION MAKING
Course Upon successful completion of this course, students will be able to:
Outcomes: 1. Obtain summary statistics of numerical data.
2. Represent numerical data diagrammatically and graphically.
3. Perform simple correlation and simple linear regression analysis.
4. Compute probability of events.
5. Explain binomial, Poisson, and Normal distributions.
6. Perform elementary hypothesis testing

Syllabus Contents:
Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean,
Unit 1 harmonic mean. Measures of Dispersion: range, quartile deviation, mean deviation,
standard deviation, variance, coefficient of variation. Graphical representation: bar
chart, histogram, pie chart
Correlation: concept of correlation between two variables, types of correlation, scatter
Unit 2
Regression: meaning and utility of regression analysis, simple linear regression,
interpretation of regression coefficients, coefficient of determination.

Probability: random experiment, sample space, event, mutually exclusive events,

Unit 3 exhaustive events, independent events, classical definition of probability, addition
and multiplication laws of probability, conditional probability. Probability
distributions: discrete and continuous random variables, Binomial, Poisson, and
Normal distributions.
Testing of hypotheses: null and alternative hypotheses, procedure of testing of a
Unit 4 hypothesis, critical region, type I and type II errors, one sample and two sample t-
tests, paired t-test, chi-square test for variance, F-test for two variances, chi-square
test of independence
Reference Books:
Arora, A. P. (2007). Statistics for Management. New Delhi: S.Chand (G/L) & Company Ltd.
Bowerman. Bruce,(2015). Essentials of Business Statistics . Ne-York, USA: McGraw Hill.
Gupta. S,(2018). Business Statistics. Mumbai: Himalaya Publishing House.
Gupta.S,(2019). Fundamentals of Statistics. Mumbai: Himalaya Publishing House.
Richard. Levin,(2017). Statistics for Management. Chennai: Pearson.
McEvoy. D,(2018). A Guide to Business Statistics. New Jersey, USA: John Wiley and Sons Ltd.

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 MBA Through Online Mode
MBA -I, SEM-I
Paper - IV
MANAGERIAL ECONOMICS
Course After studying this course students will be able to -
Outcomes: 1. Understand managerial economics and its practices
2. Demonstrate the production function
3. Illustrate pricing practices
4. Explain market structure and price determination under different market
situations
5. Understand capital budgeting and business cycles
Syllabus Contents:
Introduction to Managerial Economics
Managerial Economics : Nature, Scope and significance in Business Decisions
Unit 1 Demand Analysis- Types, Law of demand, factors affecting on demand
Elasticity of Demand - Types of elasticity and its significance in Business
Decisions Measurement of elasticity of demand- Methods and Applications

Production, Cost, Revenue and Profit

Production function - Meaning, Short run and Long run Production function
Unit 2 Cost of production Cost Concepts and its curve in short and long run
Revenue - Concepts of Revenue- Revenue curves under different markets
Profit - Gross and Net Profit, factors affecting on profit Break Even Analysis
Market Structure and Pricing methods
Perfect Competition - Features -Price and Output Determination
Monopoly- Features-Price and Output Determination
Unit 3
Monopolistic Market- Features-Price and Output Determination
Oligopoly Market Features Kinked Demand Curve Price leadership.

Pricing Methods and Investment Analysis

Factors affecting on Pricing of Products and Services
Unit 4 Full Cost Pricing- Multi Product Pricing method
Price Discrimination - Dumping Prices- Peak Load Pricing method
Capital Budgeting - Methods, Significance and Limitations
Reference Books:
Dwivedi.D, (2021). Manegerial Economics. New Delhi: S Chand And Company Ltd.
Mehta. P, (2013). Managerial Economics Analysis, Problems and Cases. New Delhi: Sultan Chand &
Sons.
Nick, W. (2005). A Problem Solving Approach. UK: Cambridge University Press.
Paul Keat, P. Y. (2013). Managerial Economics: Economic Tools for Today's Decision Makers. New
York, USA: Pearson Prentice Hall.
Prince.M, (2021). Managerial Economics & Business Strategy. New York: McGraw-Hill Education.
Varshney.R,(2014). Managerial Economics Text Problems & Cases. New Delhi: Sultan Chand & Sons.

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 MBA Through Online Mode
MBA -I, SEM-I
Paper - V
COMPUTER APPLICATIONS FOR BUSINESS
Course After completion of course students will be able to:
Outcome: 1. Demonstrate computer applications
2. Make use of Ms-Office for business applications.
3. Organize data using MS-Excel
4. Analyze and Visualize business data using Ms-Excel.
5. Create interactive presentations and documents.

Syllabus Contents:
MS-Word and PowerPoint:
MS-Word-Word Processing: Introduction to MS Office components, Introduction
and working with MS Word, Word basic commands
Unit 1
Formatting Documents- Setting Font style, alignment, Indent, paragraph setting,
page setting, and document style.
Tables- Creating and formatting table, Border setting, Merging, Splitting, Sorting,
Insertion and deletion of row column.
Tools: Word completion, spell check, Mail merge, Macros, Temples, using wizards
document security,
Drawing: Inserting picture, drawing, formatting picture, grouping, ordering, and
rotating picture.
Ms-PowerPoint: Creating presentation, using templates, setting presentation
layout.
Unit 2 Formatting Presentation: Adding style, management objet, header & footer, slide
background, slide layout.
Graphics and Effects: Inserting, drawing pictures, setting animation & transition
effect, Adding multimedia files to presentation.
Ms-Excel:
Unit 3 Introduction to spreadsheet, sorting, filtering of data, Relative reference, absolute
reference and mixed reference formula, editing formula, Naming cell and range.
Formatting Worksheet: Assigning and removing formats, using auto formats,
custom formats, custom borders, controlling column height and width.
Analysing Data: Entering Functions in worksheet, Mathematical functions, text
functions, logical functions, and financial functions.
Statistical Analysis: Average, Median, Min, Max, Median, Mode, Standard
deviation, variance, percentile function, quartile function COUNT, COUNTA,
Unit 4 COUNTIF, COUNTBLANK , SUM, SUMIF. What-If-Analysis, Goal Seek,
Solver, Scenario Manager, Pivot table, Pivot Chart.
Data Visualization: Introduction to data visualization, Basic Charts in Excel,
Creating Embedded charts, Creating charts and chart sheet. Different types of
charts.

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 Reference Books:
Basandra. Suresh, (1995). Computer Today . New Delhi: Galgotia Publications Pvt Ltd.
Courter, G., & Marquis, A. (1999). Mastering Microsoft Office 2000. U.S.A.: Sybex.
Dumpeti Harikanth, R. N. (2010). Computer Application in Business. Republic of Moldova: LAP
Lambert Academic Publishing (Publisher).
Panchal Sangeeta, S. A. (2013). Foundations of Information Technology Coursebook 9: Windows 7 and
MS Office 2007. India: Oxford University Press.
Rajaraman., V. ,. (2014). Fundamentals of Computers. New Delhi: Prentice Hall India Learning Private
Limited.
Sinha Priti, S. P. (2004). Computer Fundamentals : Concepts, Systems & Applications. New Delhi: BPB
Publications.

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 MBA Through Online Mode
MBA -I, SEM-I
Paper VI
MANAGERIAL SKILLS FOR EFFECTIVENESS
After completion of course students will be able to:
Course 1. Demonstrate the art of getting things done in the modern business world.
Outcome: 2. Apply written and oral communication skills
3. Analyze the appropriate use of communication principles in various business
situation
4. Develop efficiency in the way how employers are performing the working
tasks.
5. Adapt managerial skills with the purpose of effective and efficient fulfillment of
the tasks
Syllabus contents:
Business Communication - Meaning, Importance & objectives, process of business
communication, Techniques of Effective Communication
Written Communication -Business Letters- Types, Purchase letter, Sales letter,
Inquiries, Circulars, Quotations , Orders , Acknowledgments Executions , Complaints ,
Unit 1
Claims &adjustments Collection letter ,Banking correspondence , Agency
correspondence Meetings-Notice-Agenda, Resolutions in minutes, and Minutes
writing.
Oral Communication- Listening & Speaking, Meeting speeches, & techniques of
electing response, probing questions, Recording and closing, Observations,
Unit 2 group communication
Meaning and importance of group discussions, Interviews and interview methods,
Nonverbal Expressions-Body Languages, Gestures, Postures, Facial Expressions,
Dresscodes.
Managerial Skills & Personal Skills for Managers
a) Essential management skills, Different methods of Improving management skills
Unit 3
An approach to skill development - leadership & management.
b) Personal Skills (Skill Learning) Developing Self-Awareness, Managing
PersonalStress, Solving Problems Analytically and Creatively
c) Presentation Skill
Interpersonal Skills for Managers
a) Methods of Building Relationships by Communicating Supportively-
Unit 4 Skill Assessment; Skill learning; Skill Analysis; Skill practice and skill application.
b) Gaining Power and Influence: Meaning; difference between power and influence
c) Motivational tools d) Conflict Management- Meaning; style; process
Group Skills for Managers - a) Empowering and Delegating, b) Building Effective
Teams and Teamwork c) Leading Positive Change
Reference Books:
Balasubramanian. M, (2003). Business communication. New Delhi: Kalyani Publishers.
MaArcher. Robert, (2008). Basic Business Communication. New Delhi: Tata McGraw Hill.
Murphy, (2017). Effective Business Communication. New Delhi: Tata McGraw Hill.
Pradhan, (2003). Business communication. Mumbai: Himalaya Publishing House.
Thill, (2016). Excellence in Business Communication. New Jersey, USA: Pearson Prentice Hall.
Whetten. David, (2011). Developing Management Skills. New Jersey: Pearson Prentice Hall.

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 MBA Through Online Mode
MBA -I, SEM-I
Paper VII
ORGANIZATIONAL BEHAVIOUR
The students should be able to:
Course Outcome: 1. Understand the approaches and models of organizational Behaviour.
2. Illustrate the concept & determinants of personality.
3. Explain the concept of perceptron and process of perception.
4. Outline the concept of attitude; types and sources of values.
5. Understand the concept of organizational culture organizational change and
development.
6. Demonstrate the various strategies for managing conflicts in organization.
7. Apply different theories of motivation and leadership with current situation.

Syllabus contents:
Introduction to O.B. - Concept, Historical Overview of OB;
Unit 1 Disciplines contributing to OB;
Approaches to the study of OB,
Models of OB
Micro Perspectives of O.B.
Individual Behaviour: Personal factors Biographical characteristics & learned
characteristics, Environmental factors & organizational factors. Personality concept,
Unit 2
Determinants of Personality; Development of Personality Perception Meaning,
nature & process; Attitude- concept components of Attitude, Measurement of Attitude;
Values concept, types of values, Sources of values.
Micro & Macro Dynamics of OB
Motivation Concept, Theories of Motivation Maslow, Alderfer, Herzberg,
McClelland, Vroom & Theory Z; Money & Motivation, Non Financial incentives
Unit 3 and motivation conflicts concept, Types of conflict, Resolution of conflict stress
concept, causes, strategies to reduce the stress. Leadership Styles, Functions,
Theories of Leadership Power & Authority Concept, Types of Power, Difference
between Authority & Power.
Macro Perspectives of OB
Organizational Culture Meaning, Emerging Issues Organization
Unit 4 change Nature, Factors in Organization change Resistance to
change, Overcome resistance to change.
Organizational Development OD Techniques -
Reference Books:
Aswathappa. K, (2017). Organizational Behavior. Mumbai: Himalaya Publishing House.
Brooks. Ian, (2018). Organizational Behaviour. New Jersey: Pearson
David Buchanan. David, (2020). Organizational Behaviour. New Jersey: Pearson.
Gupta. C, (2014). Organizational Behavior. New Delhi: S. Chand & Company.
Huczynski. Andrzej, (2015). Organizational Behaviour. Oxford, UK: Oxford University Press.
Lawley. Scott, (2019). Organizational Behaviour. Oxford: Oxford University Press.
Luhans. Fred, (2017). Organizational Behavior. New York: McGraw Hill.
Pettinger. Richard, (2010). Organizational Behaviour. London UK: Routledge Group.
Robbins. Stephan, (2018). Essentials of Organizational Behavior. London: Pearson Education.
Smith. Paul, (2012). Organizational Behaviour. London: Routledge Group.
Tosi. Henry, (2002). The Fundamentals of Organizational Behaviour. New Jersey: Wiley- Blackwell

16
 Shivaji University, Kolhapur
Master of Business Administration through Online Mode
MBA I Sem II

MBA Through Online Mode

MBA -I, SEM-II
PAPER-VIII
MARKETING MANAGEMENT
After completion of this course students will be able to:
Course Outcomes: 1. Understand marketing, and its impression on business.
2. Illustrate the dynamic marketing environment
3. Examine buying influences
4. Explain new edge of marketing.
5. Analyze the market and develop suitable marketing strategy
Syllabus Contents:
Market and Marketing Environment
Introduction to Market, classification of market, Meaning & Definition of marketing,
Need, scope of marketing, Objectives of marketing, Marketing functions, Core
concepts of marketing, Company orientation towards market place.
Unit 1
Introduction, Meaning, Scanning the environment, Environmental analysis, Importance
and Need, Microenvironment and Macro environment of marketing, Market Plan-
Importance, marketing planning process.

Buying Behavior and Marketing Information System

Meaning & Definition of consumer behavior, Importance, Factors influencing consumer
behavior, Buying decision process, Buying motives. Banding- meaning, advantages &
disadvantages, Packaging-meaning, function of packaging
Unit 2
Introduction to Marketing Information System, Importance & Requisites.
Segmentation- Meaning & Importance, Bases for consumer market segmentation,
Selection of segment, Market targeting, Product positioning.

Strategies of
Meaning & Definition of product, Classification of product, Product Life Cycle &
Marketing strategies, New product development process,
Pricing- Meaning, Pricing objectives, Factors affecting pricing price determination
policies, Pricing methods.
Unit 3
Promotion mix-publicity, Sales Promotion - Nature & Techniques, Personal selling-nature
& Importance, Process of personal selling.
Channels of distribution-concept & importance, channels of distribution for consumer
product & industrial product, Selection of channel for logistics management

17
 New Edge of Marketing-
Unit 4 Neuro-marketing- concept, meaning, Neuroscience and Consumer
Thinking,Methodology, overview of Applications.
Green Marketing- Concept, Importance, Green Marketing Mix,
Digital Marketing- Concept, importance, benefits, limitations. Social MediaMarketing.

Reference Books:
Ahuja. Vandana, (2015). Digital Marketing. New Delhi: Oxford University Press.
Grewal, D. (2016). Marketing. New Delhi: Tata McGraw Hill Education Pvt. Ltd.
Kamat. Nitin, (2015). Digital Social Media Marketing. New Delhi: Himalaya publishing House.
Karunakaran. K, (2010). Marketing Management. New Delhi: Himalaya publishing House.
Kotler, Philip. (2017). Marketing Management. New Delhi: Prentice Hall India Ltd.
Loss. Monica, (2013). Green Marketing: Marketing Strategy and Consumer Behaviour. New Delhi: Global..
Vision Publishing House.
Ramaswamy, (2017). Marketing Management. New Delhi: Tata McGraw Hill publishingCompany Ltd.
Saxena. Rajan, (2005). Marketing Management. New Delhi: Tata McGraw Hill publishing Company Ltd.
Shimp, T. (2013). Integrated Marketing Communication in Advertising and Promotion. San Francisco:
Cengage Learning.
Singh. Surabhi (2021). Neuromarketing and its Applications. New Delhi: Himalaya publishing House.
Walker, (2007). Marketing Strategy. New Delhi: Tata McGraw Hill.

18
 MBA Through Online Mode
MBA -I, SEM-II
PAPER-IX
FINANCIAL MANAGEMENT
Course Outcomes After completion of this course students will be able to:
1. Understand Financial Management
2. Illustrate strategic financial planning and models.
3. Demonstrate working capital management.
4. Analyze statements of accounts.
5. Estimate time value of money
Syllabus Contents:
Introduction to Financial Management- Introduction, Meaning,
Unit 1: Objective, role and functions of financial management
Ratio Analysis- Meaning, Nature and interpretation of ratios Profitability, Solvency,
Leverage, Turnover ratios, Computation and Comparison of ratios.

Working capital management Meaning, Significance, type and determinants

of working Operating cycle and estimation of working capital, requirement,
Unit 2: Sources and application of working capital.
Operating & Financial Leverage- Meaning, Concept and measurement of
leverage. Calculation of operating, financial and combined leverage.
Cost of Capital- Meaning and Significance of cost capital.
Capital structure, Calculation of cost of capital-preference, equity and debt.
Capital Budgeting- Concept, meaning & importance of capital budgeting.
Unit 3:
Factors influencing budgeting Investment evaluation criterion NPV, PI, PBP,
IRR.
Budget and Budgetary Control- Meaning, objective, limitations of budgetary
control system. Types of budget. Sales, purchase, Fixed Flexible, Cash, Master
Unit 4: budget.
Management Reporting- Meaning, objective, essentials of good report.
Characteristics of good reporting system. Types of report.
Reference Books:
Gitman, Lawrence. (2017). Principles of Managerial Finance. New Jersey, USA:Pearson
Education.
Horne, J. (2002). Financial Management & Policy. New Jersey: Pearson Education.
Knott, G. (1991). Financial Management. London: Palgrave Publications.
Khan, M. (1982). Financial Management. New Delhi: Tata McGraw Hill.
Prasanna Chandra, Prasanna. (2005). Fundamentals of Financial Management. New
Delhi: Tata McGraw Hill.
Rustagi, R. (2021). Financial Management. New Delhi: Taxmann Publications.
Seeba, Kapil. (2015). Fundamental of Financial Management. New Delhi: Wiley India.
VanHorne. (2001). Financial Management and Policy. New Delhi: Prentice Hall Publications.

19
 MBA Through Online Mode
MBA -I /SEM-II
HUMAN RESOURCE MANAGEMENT
Paper X
Course Outcome: The students should be able to:
1. Understand the concept of HRM, Functions & Development of HRM
2. Illustrate the concept of Strategic HRM
3. Demonstrate the process of HRP.
4. Explain the sources of recruitment, selection and placement process.
5. Outline the concept of Employee health and safety.
6. Illustrate the methods of wage payment and the types of incentives
andbenefits.
7. Understand the concept of virtual organization; flexi time & flexi-work,
moonlighting, Employee engagement, Employee branding HR Capital &
Talent Management.
Syllabus contents:
Human Resource Management
Concept , Nature, Scope & Functions; Development of Human Resource
Unit 1
Management; Strategic Human Resource Management Concept, Difference
between Traditional HRM & Strategic HRM
Human Resource Planning
Meaning, Objectives, Importance & Process, Barriers of HRP Job Analysis-
Unit 2 Concept, Uses, Process; Job Description & Job Specification; Recruitment
Objectives, Sources of Recruitment, Factors of Recruitment; Selection Process
Placement Concept, Process; Socialization Phases.
Maintenance of Manpower
Employee Health & Safety Concept; Occupational Hazards& Accidents types
and causes; Safety Significance; Social Security- Concept, Objective, Scope,
Unit 3
Types. Wage & Salary administration objectives, Methods of wage payment,
Factors, affecting wage & salary level, Incentives Concept, Types, Benefits

HR in new era
Virtual Organization, Flexi time, Flexi work, moonlighting by employees; Human
Unit 4 Resource Accounting Meaning, Objectives, Methods, Limitations;
Employee Engagement, Employee Branding, Green HRM, HR Capital, Talent
Management.
Reference Books:
Aswathappa, K. (2010). Human Resource Management. New Delhi: McGraw Hill Publication.
Byars, Lloyd. (2000). Human Resource Management. New York: McGraw Hill.
DiCenzo, David. (2021). Human Resource Management. New Delhi: Wiley India Publications.
Gary Dessler, Gary. (2017). Human Resource Management. New Jersey: Pearson Prentice Publications.
Gilbert, Joaquina (2020). Human Resource Management. Mumbai: Vibrant Publication.
Stweart, Greg (2019). Human Resource Management. USA: Wiley.
Joh M. Ivancevich, Joh. (2007). Human Resource Management. New York: McGraw Hill
Khanka, S. (2003). Human Resource Management. New Delhi: S. Chand Publications.
Mondy, Wayne. (1993). Human Resource Management. University of Michigan: Allyn and Bacon
Rao, V. (2020). Human Resource Management. New Delhi: Taxmann Publications Pvt. Ltd.
Subba Rao, P. (2011). Human Resource Management. Mumbai: Himalaya Publications.
Verhulst, Suson. (2018). Human Resource Management. USA: Wiley

20
 MBA Through Online Mode
MBA -I, SEM-II
PAPER-XI
OPERATIONS MANAGEMENT
Course Outcomes: After completion of this course students will be able to:
1. Understand Operations management system
2. Interpret issues pertaining to management of productivity, manufacturing
technology and facilities.
3. Explain an appreciation of the crucial role of operations management in
the efficiency, competitiveness, and profitability of business operations.
4. Demonstrate the formulation and application of methods and models for
inventory management.
5. Illustrate various aspects of quality management.
Syllabus Contents:
Introduction to Production Management
Production Management- Introduction, Nature and scope of operations
Management, Historical Evolution of Operations Management, Interface with other
functional areas such as Marketing Personnel Finance, Purchasing, Maintenance,
Research and Development. Operations Research-Computers and advanced
Unit 1
Operations Technology
Production Systems and PPC
Types of Production Systems Intermittent and continuous, Job Batch, Mass and
flow production systems, Assembly lines balancing, E- Manufacturing- Emerging
Manufacturing Technology, Option and Choice.

Production Planning Control Objectives, Types and functions of PPC, The

Aggregate Planning process, Elements of scheduling, - Master Scheduling, priority
planning, Facility Loading, Sequencing problem of Scheduling. Production
Control- Control Techniques.
Unit 2 Plant location and plant Lay Out- Need, Importance and Selection of exact
location, Factors affecting plant location selection, plant Lay out-Importance,Types
of Plant Lay Out, Criteria for good layout.
Quality and Material Management
A) Quality Management Meaning and Importance, Inspection, and Quality
Control, Quality Assurance, Strategic role of Quality Management, Purpose of
Quality Control- Cost of Quality- Total Quality Management, ISO Certifications.
Unit 3 Computers in Quality control.
Maintenance and Material Management - Introduction to Materials
Management, types of maintenance, Modern approaches to Maintenance
Management, Primary and Secondary Objective of Material Management, Scope of
Material Management organization. Materials Management Techniques.

Store and Inventory Management

Unit 4
Purchasing and Store Management - Importance of Purchasing- Purchasing
Procedure and policies. Responsibilities of Purchase Manager, Store Keeping-
Objective, and Importance of Store Lay Out.
Inventory Management-Types of inventory Management Systems, Objectives of
MRP, Fix Order Quantity Periodic Review System, Selective Control of Inventory
ABC Analysis, VED Analysis.

21
Reference Books:
Aswathappa, K. (2017). Production & Operations Management. Mumbai: Himalaya PublishingHouse.
Buffa, E. ( 1980 ) . Operations management. New Delhi: Wiley India Private Limited.
Cherry, S. (2009). Production and Operations Management. New Delhi: Tata McGraw Hill Education
Pvt. Ltd.
Chunawala, S. (2018). Production & Operations Management. Mumbai: Himalaya Publishing House.
Gupta, P. (1976). Operation Research. New Delhi: S. Chand publication.
Pannerselvan, R. (2012). Production & Operations management. New Delhi: Eastern Economy Edition.
Swaroop, Kanti. (2019). Operation Management. New Delhi: Sultan Chand & Sons publication.
Wagner, Harvey. (1975). Principles of Operation Research. New Delhi: PHI publication.

22
 MBA Through Online Mode
MBA -I, SEM-II
Paper XII
LEGAL AND BUSINESS ENVIRONMENT
Course Outcomes: After studying this course students will be able to:
1. Understand Legal Aspects of Business with respect to Indian economy.
2. Identify various legal provisions relevant to business aspects and situations.
3. Illustrate components of business environment.
4. Examine Business Environment.
5. Appraise Globalization trends a, challenges and environment for foreign trade
and investments.
Syllabus Contents:
Introduction to Business Law and Mercantile Law
Importance of legal knowledge to managerial personnel and Entrepreneurs.
Unit 1
Structure of Indian Legal system.
Fundamentals of Indian Contract Act 1872
General rules relating to formulation of contract, Performance and discharge of
contract.
Breach of contract and remedies for Breach of contract, Quasi contracts,
Various special contracts like Bailment, agency, indemnity and guarantee
General principles of sale of goods Act
Principles of Laws relating to Business organizations.
Formation of partnership firms and company
Unit 2 Protecting Company/ Business Property.
Dissolution of partnership and winding up of company
Intellectual Property Rights Copy right, Trademarks, Patents etc
Registration and protect of IPRs, Remedies for infringement of IPRs.
Business Environment - Macro and Micro Indicators of Business environment,
Growth Indicators and Development Indicators.
Unit 3 Sectors of Indian economy and Emerging sectors during last 20 years.
Relative Size and growth of Public and Private Sectors.
Global Business Environment -
Globalization trends and challenges,
Unit 4 Development of Rural sector since globalization, Environment for Foreign Trade
and foreign investment. Exchange rate movements and its impact on economy.
competitiveness in the world economy and ease of doing business in India.
Reference Books:
Cherunilam, Fransis. (2018). Business Environment. Mumbai: Himalaya Publication.
Davis, Keith. (2015). Business and Society. New York, USA: McGraw Hill Publications.
Dutt, Rudder. (2019). Indian Economy. New Delhi: Vikas Publishing House.
Hulleman. Wim, (2021). Economics and Business Environment. London, UK: Routledge Publication.
Maheswari, (2020). Mercantile Law. Mumbai: Himalaya Publishing House.
Pailwar, Veena. (2020). Economic Environment of Business. New Delhi: PHI learning Pvt. Ltd.
Pathak. (2018). Legal Aspects of Business. Mumbai: Tata McGraw- Hill Publishing Company Limited
Sulphey, M.M. (2014). Laws for Business. New Delhi: PHI Learning Pvt. Ltd.

23
 MBA Through Online Mode
MBA -I, SEM-II
PAPER-XIII
RESEARCH METHODOLOGY
Course Outcomes: After studying this course student will be able to:
1. Explain various terms used in research process
2. Understand research design, sample design and sampling methods
3. Apply appropriate methods for data collection for research work
4. Make use of appropriate statistical tools for data analysis and interpretation
5. Design sampling frame
Syllabus Contents:
Introduction to Research and Research Design:
Meaning, objectives &Motivation in research: Types of research Research
Approach Research process, relevance & scope of research in management. Ethics
Unit 1 in Research.
Research Design: Features of good Design, Types of Research Design, and Basic
principles of experimental Design.
Sampling Design: steps in sample Design, Characteristics of a good Sample Design,
Different Types of Sample Designs: non-probability sampling and probability
sampling.
Measurement and Data Collection:
Measurement & scaling techniques: Errors in measurement test of sound
measurement, scaling & Scale construction technique, reliability and validity of
Unit 2 scale.
Methods of data collection: Primary data Observation, Interviews Questionnaire
and schedule, Collection of secondary data.
Processing and analyzing data: Measures of central tendency, measures of
dispersion and skewness, simple and multivariate regression analysis
Sampling and Testing of Hypothesis:
Testing of Samples: Sampling distribution, sample theory determining size of
Unit 3 sample, confidence level.
Testing of Hypothesis: Procedure for hypothesis testing. Use of statistical
techniques for testing of hypothesis.
Interpretation of Data, report Writing Plagiarism and research in Functional
areas:
Interpretation of data: Techniques of Interpretation, report writing, layout of a
Unit 4 project report. Writing and publication of a research article.
Plagiarism: Meaning, importance of plagiarism in research. Ways of checking the
plagiarism. How to avoid or reduce the Plagiarism. Use of Computers and software
in research.
Research in general management: Research in functional areas marketing,
finance, HR, production.
Reference Books:
Bryman, Alan. (2016). Business Research Methods. A South Asian Perspective with Course Mate,
Boston: Cengage Learning.
Cooper, Donald (2018). Business Research Methods. New York: McGraw Hill
Hair, Joseph (2011). Business Research Methods. London: Routledge Group.
Kothari, C.R. (2019). Research Methodology. Mumbai: New Age International Publishers.
Michael, Dr. V.P. (2010). Research Methodology in Management. Pune: Himalaya Publishing House.
Pannerselvan, R. (2014). Research Methodology. New Delhi: PHI Learning.
Zikmund, William (2019). Business Research Methods. Boston, San Francisco: Cengage Publications.

24
 MBA Through Online Mode
MBA -I , SEM-II
PAPER-XIV
STRATEGIC MANAGEMENT
Course After studying this course students will be able to:
Outcomes: 1. Understand the concept and process of strategic management
2. Illustrate various tools used for strategic choice
3. Demonstrate strategy evaluation and control
4. Evaluate external and internal business environment
5. Analyze situational SWOT
Syllabus Contents:
Introduction to Strategic Management - Concept of strategy, levels at which
strategy operates, strategic decision making, approaches to strategic decision making,
Unit 1 Definition of strategic management, strategic management process,
Strategic intent: Vision, Mission, Goals and Objectives.
Environmental scanning and appraisal, Organizational appraisal, ETOP, Strategic
Advantage Profile
Strategy Formulation and Choice - Corporate level strategies- Stability, Expansion,
retrenchment, and Combination strategies
Unit 2 -Business level strategies- Generic business strategies; Survival and Growth
strategies.
-Strategic analysis and choice- Tools and techniques for strategic analysis, GAP

Matrix
Strategy Implementation: Inter-relationship of formulation and implementation,
Unit 3 Project Implementation, Procedural implementation, Resource Allocation,
Behavioral implementation, Structural implementation, Functional implementation.

Strategy Evaluation & Control - Strategy Evaluation: Importance, Overview of

Unit 4 strategic evaluation, strategic control, Operational Control, techniques of strategic
evaluation and control
Reference Books:
Arthur A. Thompson et.al., (2019). Crafting and Executing Strategy. New York: McGraw Hill companies .
Gerry Johnson et.al., G. J. (2019). Exploring Corporate Strategy . Chennai: Pearson Publication.
Hoskisson, M. (2009). Strategic Management, . Ireland: Cengage Learning.
Kazmi, A. (2008). Strategic Management and Business Policy. TMH, Europe: The McGraw Hill companies.
McMillan, E. (2008). Complexity Management and the Dynamics of Change. UK: Routledge: Howick place,.
Rao, B. P. (2011). Business Policy and Strategic Management. Pune: Himalaya Publishing House .
Wheelen, T. (2018). Concepts in Strategic Management and Business Policy, . Chennai: Pearson Publication.
 Estd:1962
NAAC with CGPA 3.52

SHIVAJI UNIVERSITY, KOLHAPUR

CENTRE FOR DISTANCE AND ONLINE EDUCATION (CDOE)

Syllabus For

Master of Business Administration (MBA)

Through Online Mode

Part II (Semester- III& IV)

Under the Faculty of Commerce and Management

(To be implemented from 2022-23)

1
 SHIVAJI UNIVERSITY, KOLHAPUR
CENTRE FOR DISTANCE AND ONLINE EDUCATION (CDOE)
MASTER OF BUSINESS ADMINISTRATION (MBA) PROGRAMME
Through Online Mode

MBA Part-II Semester-III

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks
15 Chh. Shivaji Maharaj 4 20 80 100
-The Management Guru
16 Project Report and Viva 8 100 100 200

17 Elective I Paper I 4 20 80 100

28 Elective I Paper II 4 20 80 100
19 Elective I Paper III 4 20 80 100
20 Elective II-Paper I 4 20 80 100
21 Elective II-Paper II 4 20 80 100
22 Elective II-Paper II 4 20 80 100
Total 36 240 660 900

MBA Part-II Semester-IV

Paper Course Course Titles Course Internal University Total

No. Code credits Evaluation Evaluation Marks
23 Elective I-Paper IV 4 20 80 100
24 Elective I-Paper V 4 20 80 100
25 Elective I-Paper VI 4 20 80 100
26 Elective II-Paper IV 4 20 80 100
27 Elective II-Paper V 4 20 80 100
28 Elective II-Paper VI 4 20 80 100

Total 24 120 480 600

Electives:

1. Marketing Management 6. Entrepreneurship

2. Financial Management 7. Business Analytics
3. Human Resource Management 8. Hospitality Management
4. Production and Operations 9. Health Care Management
Management
5. International Business

2
 List of Elective Courses:

Courses Elective 1 Elective 2 Elective 3 Elective 4 Elective -5 Elective-6 Elective-7 Elective-8 Elective-9
Marketing Financial Human Production Business Hospitality Health Care
Resource and Business Analytics
Operations

Semester Sales and Indian Human Operations International Project Planning Business Data Fundamentals Fundamentals of
III Distribution Financial Resource Management Business and Implementation Management of Hospitality Hospital
Paper-I Management System Planning and Strategy Environment Management Administrations
Procurement
Semester Integrated Financial Human Production Export and Startups and New Business Hotel Health Care
III Marketing Decision Resource Planning and Import Policy Venture Analytics in Management Service
Paper-II Communicati Analysis Development Control Management Management
on
Semester Consumer Project Materials and Cross Cultural Institutional Data Tourism Medico Legal
III Behaviour Appraisal and Management Inventory Management Support and Management Environment in
Paper-III Finance Management Venture Funding using Python Healthcare

Semester Service Investment Strategic HRM Supply Chain Issues in Family Business Cloud Travel Agency Facility
IV Marketing Management and Management International Management and Tour Management
Paper-IV And Retail and Portfolio International Business and Operations
Marketing Analysis Perspectives Virtualization Management
Semester Digital Behavioural Industrial Global International Venture Valuation Business Customer Healthcare
IV Marketing Finance Relations and Operations Marketing and Accounting Analytics Relationship Marketing
Paper-V Labour Laws and Logistics using R Management
Semester Contemporary International Organisational World Class International Innovation Business Event IT Applications in
IV Issues in Finance Change and Production Business Technology Management Healthcare
Paper-VI Marketing Organisational Management Management
Development

3
 Shivaji University, Kolhapur
Master of Business Administration Through Online Mode
MBA II - Sem III

MBA Through Online Mode

M.B.A.-II SEM-III
Paper-XV
Chh. Shivaji Maharaj The Management Guru
Course Students of this course will be able to:
Outcomes 1. Describe functions and skills adopted by Chhatrapati Shivaji Maharaj.
2. Relate Strategies used by Chhatrapati Shivaji Maharaj with Modern
management.
3. Evaluate the planning and strategic options.
4. Design the planning and strategic options.
Syllabus Contents:
Unit 1: Chhatrapati Shivaji Maharaj and Management
a) Management Activity 1.Management
as Process 2.Management as an
Activity 3.Management as a Discipline
4. Management as a Group
5. Management as an Art
6.Management as a Science
b) Management Function
Flawless Planning
Organization,
Human Resource Development,
Co-ordination,
Leadership,
Control
Management of Change
Decision Making,
c) Chhatrapati Shivaji Maharaj Management Skills
Fair Administration
Despised Discrimination
Ahead of Time Thinking
Timeless Techniques, relevance tomodern management
Communication and Motivation skills
Rational Thinking
Foresight
Unit 2: Chhatrapati Shivaji Maharaj: Administration Management
a. Administration of Civil Department, Revenue and Finance,
Custom and Taxes, Trade and Commerce, Banking, Total Revenue
b. Administration of Military Department Infantry, Cavalry,
Navy, Intelligence Department, Fort Management

4
 c. Ashta Pradhan Mandal Administration, Secretariat and Judicial
Machinery, Concept of Swarajya.
d. Welfare leader: Justice System, cultural system, economic system, social
and cultural systems, conflict resolution and rewarding systems.
e. Chatrapati Shivaji Maharaj and Henry Fayol's 14 principles.
Shivaji Maharaj and Sun thirteen Principles of Art of War.

Unit 3: Chhatrapati Shivaji Maharaj: Modern management Strategies

Battle Management: Battle of Purandar, Battle of Pratapgad, Afjal Khan
and Chhatrapati Shivaji Maharaj conference,Arrest in Agra and Escape.
Policy Management: Economic policy, Revenue system and welfare
policy of Chhatrapati Shivaji Maharaj
Strategies used by Chhatrapati Shiv
corporate world: Guerrilla technique, Innovations,Minimize Risk, Establishing
the Sequence of Activities,Proper Judgments, Patience.
Unit 4: Chhatrapati Shivaji Maharaj: Visionary Leader
a) Leadership Traits.
Ethical setup, Diplomacy, continuous improvement, expansion policy,
mergers and acquisition, conversion of Vision to reality, Shivaji Maharaj and
Alexander, Shivaji Maharaj and Julius Caesar
b) Shivaji Maharaj as tactician:
1. The principle of the maintenance of the aim.
2. Principle of security
3. Principle of mobility
4. Offensive techniques
5. Economy and concentration of force
6. Surprise attack on the enemy
7. Breaking the outer front and inner front.
Reference Books:
1. Administrative System of Chhatrapati Shivaji: Relevance to Modern
Management Dr. Kedar Phlke, Publisher; Shri. Shivaji Raigad Smarak Mandal,
Pune.
2. Raja Shiv Chatrapati - B. M. Purandare
3. Shrimanyogi - by Ranjeet Desai.
4. Chhatrapati Shivaji Maharaj memorial book by Dr. Jaysingrao Pawar.
5. Shivaji the Great republished by Dr Balakrishna published by Shivaji University,
Kolhapur.
6. Shivaji his life and times Gajanan Bhaskar Mehendale.
7. The generalship of Alexander the Great J.F.C. Fuller.
8. Hannibal enemy of Rome Leonard Cottrell
9. Julius Caesar Man, Soldier and Tyrant J.F.C.Fuller.

Suggested Case Studies: on Management Function, Modern management Strategies,

Management Skills

5
 MBA Through Online Mode
M.B.A.-II SEM-III
Paper-XVI
PROJECT REPORT AND VIVA
Student has to undergo a practical training of minimum fifty days. MBA being professional
course it is essential for each student to practically apply or understand theoretical concepts what
he/she learn during the course. During the training programme student is expected to collect vital
information through internal and external source so as to reach concrete conclusions on the given
subject. Student has to prepare the project report under the guidance of a research guide either
allotted from the approved list of guides by university or students can selected the eligible guide
from their vicinity. The last date of submission of final copy of project will be declared time to
time by the director of distance education, Shivaji University, Kolhapur. Student should submit
two typed copies to the University. One copy for the university and another copy for his/her
personal record. Students may prepare additional copies for the organization guide etc.
A viva-voce examination will be conducted online before the Semester IV examination. A viva
voce committee will be appointed by the university. A committee will consist of three members.
Number of committees to conduct the viva voce has to be decided by Chairman BOS in
Management, Faculty of Commerce and Management, Shivaji University, Kolhapur in the
consultation with the Director of Distance Education Center, Shivaji University, Kolhapur.

A viva-voce committee will be appointed by the university. A committee will consist of 3

members.
Constituent of the committee for viva voce
1. Chairman of the committee Doctorate in the concern faculty
2. Member of the committee - Doctorate in the concern faculty
3. Member of the committee - Doctorate in the concern faculty

Guidelines for the project report

Declaration from the student that the research work is not copied from any other existing reports.
Certificate of the guide - Guide should certify that the research work is original and completed
satisfactorily under his guidance.
The Chapter scheme for the project report will be as follows

Chapter No. I: Introduction to the study.

1.1 Introduction
1.2 Objectives and importance of the study
1.3 Scope and limitations of study
1.4 Research Methodology

Chapter No. II: Introduction to the organization

2.1 Introduction to the industry
2.2 Brief History of organization
2.3 Subsidiaries, Associates of the company
2.4 Departments/Manufacturing process

6
2.5 Important statistical information
2.6 Future prospect
2.7 Organization Structure

Chapter-III: Theoretical Background

Basic concepts Necessary theoretical inputs may be added to support the research work.

Chapter-IV: Data Analysis and Interpretation

Data should be analyzed with help of various tools studied in the Subject "Application of
Research Methods in Management".

CHAPTER-V: FINDINGS/OBSERVATIONS

CHAPTER-VI: SUGGESTIONS/CONCLUSION
Appendix
The document charts, questionnaires, tables, schedules etc. which are actually referred to in the
body of the project report (this consists of chapters I to V) are to be included under appendix or
appendices.
So, the appendices may include.
Questionnaires used for collecting information. Schedules used for collecting information.
Tables formed for presenting the data.
Documents/forms etc., referred to in the body of the project report. Diagram, graphs etc. referred
to in the body of the project report.
Guide student meeting record form.
Joining letter of industry Progress reports duly signed
Performance appraisal report duly signed by industry authority
Bibliography
Bibliography means list of books, journals, published work actually referred to or used in the
writing of the project report. This is not a separate chapter. The bibliography has to be written in
a specific manner
The above guidelines are not the prescription on writing the project report but can be used as a
milestone while writing the Project Report. The guide has every discretion to change the chapter
scheme as per the requirement
Note: 1) There should be proper linkage between objectives, data analysis and interpretation,
findings and suggestions.
2) Student should not use logos and name of company on the project report pages. Header and
Footer shall consist of university name and institute name respectively. No other information
should be included in the Header and Footer.
3) Use of colours in text matter should be avoided.
4) Student has to check the plagiarism percentage of project report before submission of the hard
copy of the project report. The accepted plagiarism level is less than Five percent. Plagiarism check
should be done at Shivaji library. Plagiarisms check done at any other institutes or at
any other softwares will not be accepted. Plagiarism check report should be attached in the hard
copy of the project report.

7
Eligibility of the Guide:
1. Director, Distance Education Center, Shivaji University, Kolhapur will declare an updated
list of approved guides every year. Students may opt the guidance of experts from the list.
2. Students can select a guide for project report from their vicinity. An expert teacher
working at PG level dealing with Commerce & Management courses working full time
approved teacher of any university, autonomous institute is eligible to guide the student
for project report. (The formal permission from the Director, Center of Distance Education,
Shivaji University, Kolhapur need to be taken in writing.)
3. The teacher dealing with PG courses in Economics, Psychology, Sociology, Statistics are
also eligible. Student has to take prior permission from CDE SU, Kolhapur for the same.
4. Student has to write to university for guide approval, along with brief profile of expert
conveying his eligibility to guide the student for MBA project.
Note: The detailed discussion and procedures have been detailed in the Self Instructional Material
of University.

JOINING REPORT
Date:
To,
The Director,

Sub: Joining Report

Respected Sir,
I, Shri/Ms.
joined
-
plant training from ............................... for the Project Work to be carried
out.
I would be carrying out project work under the guidance and supervision of Shri. /Ms.
(designation)

The title of my project work is

I shall join the college immediately after completion of my training i.e. on 1st August 20 without
fail.
(Name & signature of the Student) (Name and Signature of the Industry Guide)
Seal of Organization.

8
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE - I- MARKETING MANAGEMENT
PAPER-I
SALES AND DISTRIBUTION MANAGEMENT
Course After studying this course students will be able to
Outcomes: 1. Understand sales management functions and sales forecasting
2. Illustrate sales force management
3. Demonstrate personal selling process
4. Explain logistic management
5. Understand advances in Supply Chain Management
Syllabus Contents:
Sales Management Evolution, Definition, sales management functions, place &
importance of sales management in the organization. Sales forecasting Meaning,
Unit 1 Importance, Types of forecasting, Forecasting methods and procedure,
Importance, merits & demerits of various methods. Sales related marketing
policies
Sales Force Management Determining size of sales force, Determining kind of
sales personnel, Controlling sales personnel, evaluating and supervising, Sales
Unit 2
Meeting & Sales Contests, Sales Quota, sales Territory, Sales control and cost
analysis The sales audit, sales analysis, marketing cost analysis
Personal Selling Importance of personal selling, Formulation of personal selling
strategy, Personal selling objectives, Personnel selling situations, Personal Selling
Unit 3
Process, Characteristics of good sales person, Selling skills, Negotiation
Skills, Different phases of negotiation, B2B Selling
Logistics & Supply Chain Management - Definition & scope of logistics, key
Unit 4 logistics activities, market logistics decision, emerging concepts in logistics.
Concept of supply chain management, need for SCM, advances in SCM.
Reference Books-
1. Sales Management: Decision, Strategies and Cases- R.R.Still , E.W.Cundiff , N.A.P.Govani,
Pearson Education
2. Sales and Distribution Management K.K. Havaldar, V.M. Cavale, Tata McGraw Hill
Company
3. Professional Sales Management -Anderson, Hair and Bush, McGraw Hill Company
4. Effective Salesmanship Richard T. Hise
5. Sales Management RustomDavar
6. Marketing Management- Kotler, Keller, Koshy, Jha, Prentice Hall.
7. Marketing Management - Ramaswamy,Namakumari, McGraw Hill Education
Suggested Additional Readings: (if web source then provide url)
1. American Marketing Association: https://www.ama.org/Pages/default.aspx.

9
Suggested Research Journals:
1. International Journal of Retail and Distribution Management
2. Indian Journal of Marketing
3. The IUP Journal of Marketing Management

10
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE - I- MARKETING MANAGEMENT
PAPER II
INTEGRATED MARKETING COMMUNICATION
Course 1. To make students learn about various means of marketing communication and its
Outcomes effectiveness.
2. To make students understand the importance of marketing communication in
marketing.
3. To help them study the measurement of effectiveness of advertisement
4. To make them understand the ethics in advertising.
Syllabus Contents:
Unit 1 Meaning, Evolution of IMC----Role of IMC in Marketing --- Establishing
Objectives and Budgeting: Determining Promotional Objectives, Sales vs.
Communication Objectives, DAGMAR, Problems in Setting Objectives, Setting
Objectives for the IMC Program
Unit 2 Elements of IMC
1. Sales Promotion Different Types of Sales Promotion, Advantages and
Disadvantages.
2. Public Relation and Publicity Types of PR, Advantages and Disadvantages,
Types of Publicity.
3. Direct Marketing Features, Advantages and Disadvantages.
4. Personal Selling Features, Advantages and Disadvantages.
5. Advertising Features, Advantages and Disadvantages
Unit 3 Advertising
1. Advertising Media---Print, Electronic, Broadcast, outdoor, direct mail, transit,
and digital media. Advantages and disadvantages
2. Advertising Agencies Function Types In-house Agencies Direct
Response Agencies Sales Promotion Agencies PR Firms Interactive
Agencies Advertising Agency Structure Client-Agency Relationship Agency
Selection Agency Compensation
Unit 4: 1. Advertising budget: Meaning, Types of advertising budgets
2. Measuring Effectiveness of Advertisement.
Ethics in advertising.
Reference Books:
1. Integrated Marketing Communication and Advertising, Prof. Subhashini Naikar,
Himalaya publication
2. Marketing Communication, Olujimi Kayode 1st edition, 2014 bookboon.com
3. Foundations of Advertising - Theory and Practice by S.A. Chunawalla Himalaya
publication
Suggested Research Journal :
1. The Journal of Marketing
2. Journal of Marketing Communications
3. Journal of Advertising
4. International journal of advertising

11
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE - MARKETING MANAGEMENT
PAPER III
CONSUMER BEHAVIOUR
Course Outcomes 1. To have insight of consumer behavior psychology
2. To understand different buying influences
3. To know the organizational buying behaviour
4. To able to compare and contrast the individual buying
behavior and organizational buying behaviour
Syllabus Contents:
Introduction Meaning and Definition of consumer behavior-
Scope and significance to study the consumer behavior-
Participants in individual buying -Buying process- Consumer
behavior Model concept, Traditional and Modern behavior
models, Basic factors influences the consumer behavior-
Unit 1
Demographic, Technological, Economic, Social and cultural and
Political and Legal and Natural environment analysis ofbusiness
environment to determine the demand understand changing
individual buying behavior to design the Marketing
Mix.
Individual Determinants of Consumer behavior- Personal
demographic factors, Psychological factors- Perception,
perceptual process and perceptual distortion, Learning- elements
influences in individual buying, Personality- concept, different
types of personality, How it determines individual buying
behavior. Self-concept or Self-image- role in consumer buying
behavior, Attitude-concept and relationship between attitude and
Unit 2
individual buying behavior, Factors involved in attitude
formation, Motivation- concept, How need and goals determines
the individual buying behavior. Social Class- concept, role of
social class in individual buying behavior, Group Dynamics-
Types of Groups relevant to consumer behavior, Family lifecycle,
Friendship Group, Formal social clubs, Shopping Friends
groups, Work group, Reference group.
Industrial \ Organizational Buying Behavior Concept,
Participants in Industrial/ organizational buying- Industrial
buying process- Industrial buying behavior models- Factors
influencing industrial buying behavior, Compare and contrast
Unit 3 between individual buying behavior and industrial buying
behavior. Impact of cross culture and Legal and political
influence in organization/industrial buying behavior.
Online Consumer Behaviour

12
 Brand Concept- Functions of Branding, Advantages and
disadvantages of branding to the marketer, Types of Brands,
Process of Brand building, Concept of Brand Management, Brand
Management Process, Managing Brands-Selecting brand name
and logo, brand extension, brand rejuvenation, rebranding, co-
Unit 4
branding, brand re-launch, brand proliferation, celebrity
endorsement, brand development through acquisition and
takeover, brand portfolio restructuring. Brand Positioning.Brand
Equity concept, Measuring of brand equity, Brand equity
models.
Reference Books:
1. Marketing Management-Ramswamy V. S., Namakumari S., Macmil lion Publishers
India Ltd.
2. Leon Schiffman, Leslie Lazar Kanuk,
3. Suja Nair, Consumer Behaviour,Himalay publishing house Pvt Ltd.
4. Consumer Behavior Leon Schiffman, Leslie Lazar Kanuk, Pearson Prentice Hall
5. Consumer behavior Loudon, Della Bitta, Tata McGraw Hill
6. Industrial Marketing Hill, Alexander, Cross, Prentice Hall
7. Marketing Management Kotler, Keller, Koshy, Jha, Prentice Hall.
8. Consumer Behaviour with DDB Lifestyle Study Data Disk(Consumer Behaviour:
Building Marketing Strategy)- Delbert Hawkins, David Mothersbaugh, Published
by McGraw-Hill Education. 2009, 11th edition.
9. d
Managing Brand Equity: Prentice Hall. 1998
10. Brand Management the Indian Experience: Vikas Publishing, House Pvt, Ltd.,
1999.
Suggested Additional Readings: (if web source then provide url)
https://scholar.google.co.in/scholar?q=Consumer+behaviour+psychology+journals&hl=en
&as_sdt=0&as_vis=1&oi=scholart
Suggested Research Journal : Indian Journal of Marketing, Journal of Consumer
Marketing, Journal of Marketing Analytics by Spinger. Vikalp IIM Ahmedabad
Suggested case studies: Watch Consumer Behaviour Study, by VivekBindra,on
https://www.youtube.com/watch?v=iWuYUhSHXHg

13
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE II- FINANCIAL MANAGEMENT
PAPER I
INDIAN FINANCIAL SYSTEM
Students of this course will be able to:
Course Outcome: 1. To Describe the Role of Financial Sector in the economy.
2. To recognize availability of various financial markets
3. To analyze the Trading Mechanism in Stock Exchanges.
4. To define different financial services.
Syllabus Contents:
Introduction to Indian Financial System: -Development of Financial
System in India, Structure of Indian Financial System, Role of Financial
Unit1 Sector in the economy, Institutional framework of Indian Financial
System-Regulatory, Intermediaries, Non-Intermediaries Institutions,
Reserve Bank of India (RBI), Securities Exchange Board of India (SEBI)
and Insurance Regulatory and Development Authority (IRDA)-
their Objectives and Functions
Financial Markets:
a) Capital Market: concept, types of markets-primary and secondary,
Instruments in Capital Market-Shares, stocks, Debentures, bonds
Unit 2 b) Money Market: concept, Instruments in Money market,
Recent Developments, Composition of Money market
c) Commodities and Derivatives Market: concept, Transactions-Swaps,
Options and Futures
d) Foreign Exchange Market: concept and characteristics
Stock Exchanges:
a) Stock Exchanges in India: National Stock Exchange (NSE), Bombay
Unit 3 Stock Exchange (BSE), Over the Counter Exchange of India (OTCE)and
other exchanges, SENSEX NIFTY
b) Trading Mechanism in Stock Exchanges: Demat, National Exchange
of Automated Trading (NEAT), BSE Online Trading (BOLT), Screen
based trading.
c) Depositories: Role of depositories, National Securities Depository
Limited (NSDL) and Central Depository Services Limited (CDSL),
Eligibility and functions of Depository Participants (DPs).
Financial Services:
a) Venture Capital, Merchant Banking, Hire Purchase and Leasing and
Credit Rating.
Unit 4 b) Insurance: concept and importance, types of insurance- Life Insurance
and General Insurance, Privatization and Globalization of Insurance in
India.
C)NBFCs: Classification of NBFCs, Prudential Norms for NBFCs, Role
of NBFCs in asset financing, Asset Reconstruction Companies,
Implications of SARFAESI Act.

14
Reference Books:
1. Bhole, L.M.and Mahakud Jitendra (2009), Financial Institutions and Markets,
Tata McGraw-Hill Education Private Limited, New Delhi.
2. Khan, M.Y. (2013), Indian Financial System, Tata McGraw-Hill Education Private
Limited, New Delhi.
3. Pathak, Bharati (2014), Indian Financial System, Dorling Kindersley India Pvt.Ltd. Lic
4. Bhalla, V.K. (2004), Management of Financial Services, Anmol Publishing House
5. Ramesh Babu (2009), Indian Financial System, Himalaya Publishing House, Mumbai.
6. Gordon, E. and Natarajan A. (2015), Financial Markets and Institutions,
Himalaya Publishing House, Mumbai.
7. Desai, Vasant (2010), Financial Markets and Financial Services, Himalaya Publishing
House, Mumbai.
Suggested Additional Reading:
1. www.finmin.nic.in
2. www.sebi.gov.in
3. www.rbi.org.in
Suggested Research Journals:
1. Indian Journal of Finance
2. RBI Bulletin
3. Finance India
4. Journal of Banking and Finance
5. Banking and Finance Review

15
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE II- FINANCIAL MANAGEMENT
PAPER- II
FINACIAL DECISION ANALYSIS
Students of this course will be able to:
1. To evaluate capital structure and dividend decision
Course 2. To manage cash flows by using techniques of cash management.
Outcomes 3. To summarize objectives and provisions of receivables
management
4. To differentiate between Merger and Acquisition
5. To analyze the financial management of sick units.
Syllabus Contents

Capital Structure Decision and Dividend Decision

Capital Structure Decision: Financial leverage, Operating leverages,
Unit 1 Indifference points. Approaches to appropriate Capital structure-
EBIT-EPS Analysis, Guidelines for capital structure planning,Capital
structure policies in practice.
Dividend Decision: Determinants of Dividend Policy, Dividend
policy in practice. Bonus Shares- regulation, reasons, deciding
bonus ratio. Bonus shares and stock splits.
Cash Management and Receivables Management
Cash Management- Motives of holding cash, Factors determining the cash
balance, Managing the Cash Flow, Cash Budget, Cash Management models
The Baumol Model, The Miller-Orr Model.
Unit 2 Receivables Management - Concept, Costs - Collection Cost, Capital Cost,
Delinquency cost, Default Cost. Benefits of Management of Receivables, Credit
Policies- Evaluating the Debtor; Credit Analysis and Decision, Credit Terms and
Collection Policies. Control of Account Receivables, Heuristic Approach
Corporate Restructuring
a) Reasons for merger, Mechanics of Merger, Cost Benefits of Merger, Terms
Unit 3 of Merger, Takeovers, Joint ventures, Managing and acquisition,
b) Portfolio Restructuring, Financial Restructuring, Organizational
Restructuring.
Financial Management in Sick Units-
Unit 4 Definition of Sickness, Causes of Sickness, Symptoms of sickness,
Prediction of Sickness, Revival of a Sick Units.

Problems should be covered on following topics only.

a) Capital structure Decisions
Note: b) Cash Management and Receivables Management
c) Merger and Takeover

16
Reference Books
1. Prasanna Chandra, Financial Management- Mc Graw Hill Publication
2. Van Horne, Financial Management- James C., Prentice-Hall Publication
3. Bhalla V.K. Financial Management and Policy- Anmol Publication
4. Khan and Jain ,Financial Management-Mc Graw Hill Publication
5. I.M.Pandey ,Financial Management-Pearson Publication
6. R.P.Rustagi , Principles of Financial Management-Taxmann Publications Pvt Ltd.
7. V.K.Bhalla, Working Capital Management- S Chand Publication
8. Scherr F.C., Working Capital Management- Prentice Hall Publication
9. Rachana Jawa Mergers, Acquisition and Corporate Restructuring in India_ procedure
and Case Studies.
10. Das Ranjan-Corporate Restructuring -Mcgraw Hill Education.
11. Rabi Narayan Kar and Minakshi - Merger, Acquisition and Corporate
Restructuring-Strategies and Practices-, Taxmann Publications (P.) Ltd.

17
 MBA Through Online Mode
M.B.A.-II SEM-III
ELECTIVE II- FINANCIAL MANAGEMENT
PAPER-III
PROJECT AP PRISAL AND FINANCE
Students of this course will be able to:
1. To understand concept of project management and techniques of project
Course planning & monitoring.
Outcomes 2.To Equip the students with entrepreneurial skills like project formulation,
valuation, monitoring and control etc.
3.To apply various methods to appraise a proposal to check the feasibility of
Project
4.To acquaint the students with the decision-making skills to select the projects
on various criteria
Syllabus Contents
Project Planning
Introduction to Projects; Nature of planning projects; Project Life Cycle;
Unit 1 Identification of projects, Project manager roles and responsibilities, basics of
quantitative techniques useful in project planning, preparation and contents of
Detailed Project Report
Project Formulation and Appraisal
Project Formulation Project identification, Project formulation and preparation :
Unit 2 Market and Demand estimation, market survey, demand forecasting. Cost of
project, means of financing, estimates of cost, financial projections. Project
Appraisal Criteria Payback period, ARR, NPVI, IRR and risk analysis
Process of Project Appraisal
Technical, economic, financial, legal and social appraisal of the industrial
Unit 3 projects. Implementation, Monitoring and Control of Projects Project
scheduling, network techniques for resource, project management teams and
coordination. Monitoring and post implementation, evaluation of the projects.
Regulatory Frameworks
Governing Projects National Rehabilitation and Resettlement Policy (2007) -
Social Impact mitigation; National Environmental Policy (2006)
Unit 4 Environmental Impact Assessment (EIA) and Environmental Management Plan
(EMP), PPP based projects, guidelines for formulation of project using PPP
mode, standard procedure of formulating tender contract documents for the
government and multilateral organizations.

18
Reference Books
Prasanna Chandra, Project : Preparation, Appraisal, Budgeting and Implementation,
Tata McGraw-Hill
Nagendra P. Singh ,Emerging Trends in Entrepreneurship Development, Intercultural
Foundation for Development Management Publisher
D.K. Jain, Project Planning and Appraisal in Planned Economy, Uppal Publishing
House
M. Mohsin ,Project Planning and Control, Vikas Publication House
R. Burke, Project Management: Planning and Control Techniques, John Wiley & Sons
Ltd.

19
 MBA Through Online Mode
MBA -II SEM-III
ELCETIVE III-HUMAN RESOUCRE MANAGEMENT
PAPER-I
HUMAN RESOURCE PLANNING AND PROCUREMENT
Course Students will be able to;
1. Explain the theoretical foundations of key areas associated with
Outcomes
Human Resource Planning in the organization.
2. Apply the HRP practices at various levels in industries or
organizations.
3. Analyze the issues and strategies required to select the human
resources.
Syllabus Contents:
Unit 1 Human Resource Planning: Concept of HRP, Factors affecting HRP,
Techniques of HRP -employee Forecasting Trend analysis, Ratio
Analysis, Scatter Plot, Computerized Forecasting, Delphi Method,
Managerial Judgment, Supply forecasting.
Job Analysis - Meaning, Purpose, Methods of Collecting Data, Process of
Job analysis; Job design Techniques of job design, Concepts of Job
Enlargement and Job Enrichment
Unit 2 Procurement of Human Resource
Recruitment Meaning and Process; Factors affecting recruitment, Modern
Techniques of Recruitment, Various sources of Recruitments, Online
Recruitment portal, Challenges in Talent Hunting. Concept of Selection,
difference between Recruitment and Selection, Selection Process Interview
Types of Interviews- Preliminary, Core and decision-making interview,
Principles of Interviewing and Closing the interview,
Meaning, Importance of Induction Program
formal or informal,
individual or collective, serial or disjunctive, Investiture or Disinvestiture,
Requisites of effective programme. Placement concept & process.
Unit 3 Internal Mobility & Employees Separation
Internal Mobility: Promotion Types Of Promotion; Promotion Policy;
Transfer; Need, Types And Policies Demotion- Pros & Cons Of Demotion.
Separations Policy- Retirement, Resignation, Retrenchment & Dismissal;
Quality of Work Life, Employees Approaches towards Work Life Balance
& work life integration

Unit 4 Changing environment of HRM HRIS- Need, Advantages & Uses of

HRIS. Competency Mapping - Concept, Competency Model Pyramid,
Application of competency model into various HRM functions, benefits
of using competency mapping model in organizations, Benefits of using
competency based performance appraisal system.

20
Reference Books:
1. Personnel Management by Edwin Flippo.
2. Personnel & Human Resource Management Text & Cases By P. SubbaRao.
3. Human Resource Management, Gary Dessler Dorling Kindersley Pvt Ltd.
4. Human Resource Management An Experiential Approach by H. John Bernandin&
Joyee E. A. Russell.
5. Human Resource Management- S. S. Khanka ( S.Chand& Company Ltd. New Delhi)
6. Human Resource Management and Personnel Management Aswathappa
7. urce Management Practice - A guide to people
management, Michael Armstrong, Koganpage.

21
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE - III- HUMAN RESOURCE MANAGEMENT
PAPER-II
HUMAN RESOURCE DEVELOPMENT
Course Students will be able to;
1. Explain the theoretical foundations of key areas associated with HR
Outcomes
development in the organization.
2. Apply the HRD practices at various levels in industries or
organizations.
3. Analyze the issues and strategies required to select and develop human
resources.
Syllabus Contents:
Unit 1 Human Resource Development :Overview
Concept, Scope, Features, Importance of HRD. Techniques of HRD,
Limitations & Challenges of HRD , Relationship between HRM &HRD,
Roles & Competency of HRD Professionals, HRD Intervention
HRD process Designing & Developing ,Implementing, Evaluating
Effectiveness of HRD Program, HRD Audit, HRD Culture &Climate
Unit 2 Human Resource Training Development & Career Management
Employees Training & Development concept , needs, Training
Methods On the job and Off job Methods, E-Training Computer
Based training.
Management Development -Needs and Importance of Management
Development, Methods.
Career Management Concept, career anchors, career mechanism
Succession planning
Unit 3 Performance Appraisal -Definition, Objectives, process, benefits of
of performance appraisals, Methods of Performance Appraisal
Traditional and Modern Methods of performance appraisal Computerized
& web based performance appraisal, Problems & solutions in PA
Unit 4 HR Analytics:-
Evolution of Business Analytics, Rise of HR Analytics, Levels of HR
Analytics, Application of HR Metrics, HR Dashboard Creation by Using
Excel, Reinforcement of HR strategy factor with HR Analytics:- workforce
planning, Recruitment and Selection Analytics, Engagement analytics,
predicting employee turnover, measuring employee
performance
Note: Case Studies on Each of the Aspects Mentioned in the Syllabus need to be
discussed.

22
Reference Books-
1. P. L. Rao, International Human Resource Management Text and Cases Excel Books
2. Jaffrey A Mello , Strategic HRM, Cengage Learning
3. Charles R. Greer, Strategic Human Resource Management, Pearson Education.
4. M.N Rudrabasavara, Global Human Growth Model, Himalaya Publications,
5. Peter Dowling and Denice Welch, International Human Resource Management, , Cengage
Learning
RajibLochanDhar, Strategic Human resource Management Excel Books New Delhi
6. Srivastava, R.M., International Strategic Management, Himalaya Pub., House, Mumbai.
7. Tony Edwards , International Human Resource Management, , Pearson Education
Suggested Additional Readings: (if web source then provide url)
1.https://www.geektonight.com/international-human-resource-management/
2. https://www.aihr.com/blog/what-is-hr-analytics/
3.https://www.shrm.org/resourcesandtools/tools-and-
samples/toolkits/pages/practicingstrategichumanresources.aspx
Suggested Research Journal :
1. International Journal of Human Resource Management, Taylor & Francis
2. Journal of Human Resource Management
3. Journal of Service Research

23
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE - III- HUMAN RESOURCE MANAGEMENT
PAPER III
COMPENSATION MANAGEMENT
Course Students will be able to;
1. Gain insights of various conceptual aspects of Compensation and
Outcomes
related laws to achieve organizational goals.
2. Evaluate the implication of Job Evaluation methods, incentives
and fringe benefits
3. Design a compensation system and policy which is consistent,
attracting and retaining high quality workforce in modern
organization.
Syllabus Contents:
Unit 1 Compensation Management: Wage and Salary Administration:
Calculation of Wage, Salary, Prerequisites, Compensation Packages, Cost
of Living Index and Dearness Allowance, Job Evaluation:- Major
Decisions in Job Evaluation, Job Evaluation Methods, Competitive study
and Compensation management
Unit 2 Incentives and Fringe Benefits:-
Individual Incentives and organization wide incentives, Designing and
operating incentives and deferred compensation plan,
Managing Employee Benefits: Nature and types of benefits, employee
benefits programs
Unit 3 Employee Contributions: Pay For Performance (PFP): Competency
Based Pay, Skill based Pay, Team based pay, Gain and Profit sharing
Designing PFP Plans, Merit Pay/Variable Pay. Code on wages 2019
Minimum Wages, Payment of Wages, Payment of Bonus.
Unit 4 Wage Determination: internal and external equity in compensation
systems, wage administration in India: wage policy in India, wage boards:
structure, scope and functions Recent Pay Commissions. Executive
compensation: - elements of executive compensation and its management,
cafeteria compensation , Recent trends in compensation Management:-
Restructure pay for remote working, Differentiate rewards for critical
digital talent, Measure return-on-investment (ROI) on compensation
spending, Golden parachute (VRS)compensation.
Note: 1. Case Studies on Each of the Aspects Mentioned in the Syllabus need to
be discussed.
2. Video cases and Documentary Films relating to the syllabus to be
exhibited in the class

24
Reference Books:
1. Strategic Compensation, Joseph J. Martocchio, 3rd Edition, Prentice Hall, 2004.
2. Compensation Management in Knowledge based world, Richard I. Anderson, 10th
edition, Pearson Education.
3. Compensation Management, ErSoniShyam Singh, Excel Books.
4. Compensation, Milkovich& Newman, 9th edition, 2017, Irwin/McGraw-Hill.
5. Bashker D. Biswas, Compensation and Benefit Design, , FTPress, 2012.
6. Steven Balsam, An Introduction to Executive Compensation, Academic Press, 2002.
7. Srivastava S.C., Industrial Relations and Labour Laws, Vikas Publishing House Pvt.
Ltd.,
8. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and
perspectives Routledge,
9. Richard I. Henderson, Compensation Management in a Knowledge-Based World,
Pearson Education, 2009, 10th Edition.
10. B D Singh, Compensation And Reward Management, Excel Books, 2008
11. Tapomoy Deb, Compensation Management, Text and Cases, Excel Books, 2009, 1st
Edition
Suggested Additional Readings: (if web source then provide url)
1. https://www.toolbox.com/hr/performance-management/articles/what-is-performance-
management/
2. https://www.hibob.com/hr-glossary/compensation-management-planning/
Suggested Research Journal :
4. IOSR Journal of Humanities And Social Science
5. Indian Labour Journal
6. Journal of Human Resource Management
7. Journal of Business and Management

25
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- I
OPERATIONS MANAGEMENT STRATEGIES
Course Outcomes After studying this course students will be able to
1. Describe various Operations Management Strategies.
2. Create comprehensive product development framework.
3. Explain Decision Areas for Formation of operations strategy.
4. Formulate outline for project scheduling.

Syllabus Contents:
Unit 1 Concept of Manufacturing and Operations Strategy :
Operation strategies in global economy Formation of operations strategy
Formulation &implementation of manufacturing policies Building
competitive advantage through manufacturing policy Technology
management and competitiveness
Unit 2 Product Development :
Product Development-Production Process design -Product proven Design-
Product life testing- Product designing standardization and diversification.
Unit 3 Decision Areas:
Structural decision areas:
Facilities management- Capacity planning process technology
Infrastructural Decision Areas:
-Planning and Control Quality- responsibilities and accountabilities in
operations- Human factor in Production
Unit 4 Production system and project scheduling-
Analysis of production system, planning for project production system,
crashing, manpower planning through PERT, CPM Utility data and time cost
curves Direct indirect cost, Optimum cost, and resources allocation and
leveling project programme review Updated network Activity based
costing.
Reference Books:
1) Norman Gaither, Greg Fraizer, Thomson Asia Pvt. Ltd.,Singapore
2) Chary S.N. and Operations Tata McGraw Hill, NewDelhi.
3) An applied modern
John Wiley and Sons (Asia) Pvt. Ltd., Singapore

Suggested Research Journal :

-International journal of operations & production management.
-Journal of operations & strategic planning.
-Journal of operations management.
Suggested Case Studies: on
Operations strategies in global economy, product development & designing, structural decision areas,
project scheduling techniques.

26
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- II
PRODUCTION PLANNING AND CONTROL
Course Outcomes Students of this course will able to :
1. Understand objectives, functions and characteristics of PPC
2. Understand forecasting techniques of PPC
3. Explain routing ,scheduling and dispatching in PPC
4. Understand applications of computer in PPC
Syllabus contents-
Unit-1 Introduction to production planning and control (PPC)-Objective, Meaning,
characteristics, stages, functions and scope. Challenges of PPC, factors affecting
PPC. Types of planning-job based, batch method, flow method, mass production
method, process manufacturing method.

Unit-2 (A)Production planning System-Making the production plan, Process

planning, manufacturing planning and control system. Role of PPC in
manufacturing industry. (B)Forecasting-Importance of forecasting, types of
forecasting and uses, forecasting techniques-qualitative and quantitative.

Unit-3 (A) Routing Definition, procedure, route sheet, Bill of material, factors
affecting routing procedure. Scheduling- definition, standard scheduling
methods-job shop, flow shop, line balancing, aggregate planning, chase
planning, expediting.
(B) Dispatching- Activities of dispatching, dispatching procedure, follow up-
definition, types of follow up.
Unit-4 Application of computer in PPC- Computer Aided Process planning (CAPP),
Steps in CAPP, benefits of CAPP, ERP production planning module- objectives,
features, benefits

Reference Books:
Production and Operations (4th edition) ,TMH
2. Samuel Elements of Production Planning Universal publishing corporation.
th
edition,John Wiley,

TMH

Suggested Research Journal-

1. Journal of production engineering research and development.-Springer
2.International Journal of Operations and Production Management-Emerald
3.Journal of Operations Management- Wiley online libraray
Suggested case studies on-
Production Planning, Forecasting, Computer applications in PPC

27
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- III
MATERIALS & INVENTORY MANAGEMENT
Students of this course will be able to:
Course 1. Describe various functions of materials management.
Outcomes: 2. Formulate inventory planning with various aspects.
3. Implement various inventory control techniques.
4. Explain various other aspects of Materials Management
Syllabus Contents:
Introduction to Materials Management:
Unit 1: Meaning, Objectives, functions, Importance of materials management,
purchasing of material, 5R purchasing, Purchasing cycle, Vendor rating and
development, Vendor managed inventory.
Inventory Planning:
Inventory planning-effect on service level, integration with sales forecasting.
Unit 2: Purpose of Inventory, Inventory cost, Lot size & safety stock, Material
requirement planning, Bill of Material, MRP records, Surplus management.
Inventory Control:
Unit 3: Inventory models - EOQ, Inventory Model with price discounts, Selective
Inventory Control techniques ABC, VED, HML, FSN,
fixed period model
Other aspects of Materials Management:
Unit 4: Codification, standardization, material handling, stores management,
location of Warehouses, Material Cost reduction techniques, Future of materials
management, Challenges in materials management.
Reference Books:
1. Production and Inventory control handbook Greene, James H.
2. Production and Inventory control Mc Leavey, Dennis W & Narasimhan SL
3. Manufacturing Planning and Control Valimari T.E.
4. Materials Management An Integrated Approach Prentice Hall India, New Delhi
P. Gopalkrushnan & M. Sudarshan
5. Materials Management Procedure, Text & Cases Prentice Hall India A. K. Dutta.
6. Production & Opn. Management S.N. Chary McGraw Hill Publication
7. Operations Management Amol Gore, Robert Pannizolo Cengage Learning
8. Materials and logistics Management Prof. Shailesh Kasande
9. Materials and logistics Management Dr. L. C. Jhamb
10. Materials Management Mr. K. K. Ahuja.

28
Suggested Additional Readings:
1. https://quickbooks.intuit.com/Inventory/Solutions
2. https://www.manageengine.com/DesktopCentral/InventoryMgmt
3. https://www.goodfirms.co/blog/best-free-open
4. https://www.computerworld.com/article/3430223
Suggested Research Journals:
1. International Journal of Supply Chain Management and Inventory Management.
2. International Journal of Inventory Research.
3. International Journal of Inventory Control and Management.
4. Production and Inventory Management Journal.
Suggested Case Studies:
1. Inventory Management Amazon FBA - Million Dollar Case Study
2. Inventory Management Case Study - AB&R (American Barcode
3. Case Studies of Successful Enterprise Resource Planning
4. Inventory / Warehouse Management Case Studies

29
 MBA Through Online Mode
MBA -II SEMESTER -III
ELECTIVE - V- INTERNATIONAL BUSINESS
PAPER-I
INTERNATIONAL BUSINESS ENVIRONMENT
Course Outcomes Students of this course will be able to:
1. Explain business expansion abroad and key issues related to their
operations in other countries.
2. Compare and contrast cultures and societies globally using
socioeconomic and cultural frameworks.
3. Develop an entry strategy into other markets recognizing the nature
of institutions and forces governing the process of globalization.
Syllabus Contents:
Unit 1 An overview of Business Environment ,Business Environment and Strategic
Decisions in International Business , Economic Environment , Political and
Regulatory environment, Demographic Environment, Social/Cultural
Environment, Geographic Environment , Ethics and CSR in International
Business.
Unit 2 Foreign Investments - Pattern, Structure and Effects. Theories of Foreign
Direct Investment, Traditional and Modern Theories of FDI, Modes of FDI -
Greenfield, Brownfield Investments, Mergers and Acquisitions, Motives of
FDI, FDI Contrasted with FPI. Basics of Forex Market.
Unit 3 WTO, IMF, World Bank, UNCTAD Tariff and Non-Tariff Barriers. Balance
of Payment Account: Concept and Significance of Balance of Payments,
Current and Capital Account Components. Introduction to Basic Concept of
IFRS.
Unit 4 Growing Concern for Ecology, Digitalization; Outsourcing and Global Value
Chains. Labor and Other Environmental Issues, Impact of Pandemic COVID-
19 on International Trade.
Reference Books:
1. Francis Cherunilam-International Business environment, Himalaya Publishing House
2. Anant K Sundaram and J Stewart Black-he International Business Environment, PHI New
Delhi, Estern Economy Edition
3. Charles W L Hill and Arun Kumar Jain-International Business Competing in the Global
Marketplace , The Tata McGraw Hill publishing Company Ltd.
4. John D Daniels and Daniel P Sullivan- , International Business Environments and
Operations, Pearson
5. K. Aswathappa-Essentials of Business Environment, Himalaya Publishing House

30
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE - V INTERNATIONAL BUSINESS
PAPER-II
EXPORT AND IMPORT POLICY
Course Outcomes Students of this course will be able to:
1. Understand the export import procedure and documentation.
2. Demonstrate export and import process.
3. Illustrate Foreign Investment Policy.
Syllabus Contents:
Unit 1 Introduction to Export and Import: Meaning and Basics of Export and Import,
Licenses & Documentation, Selection of Products, Various Registration
Authorities, Types of Export, General, EOU(Export Oriented Units), SEZ (
Special Economic Zones) ,EH(Export Houses ), TH (Trading Houses ), SSTH
(Super Star Trading Houses)
Unit 2 EXPORT: Selection of Importers, Pre-shipment and Post shipment
Documentation, Certificate of Origin, Free Trade Agreements (FTAs) and
Preferential Trade Agreements (PTAs), Importing Countries Rules of origin,
Documents required as per the commodity and Country, Import Licenses.
Overview of various export promotion schemes
Unit 3 IMPORT: Import Procedures, Selection of Exporters, Import of Samples, Trade
Enquiry and Finalizing the Terms of Import, Project Import/EPCG, Import
Licensing Policy, Custom Clearance of Imported Goods, Custom Duty
Calculation, Import Documents - Import General Manifest (IGM), Bill of Entry
and Other required documents as per Import Country Customs. Pre-shipment
Inspection & Quality
Unit 4 Foreign Investment Policy: Direct Foreign Investment, Foreign Collaborations,
Inter Government Loans, and Loans from international institutions and External
Commercial Borrowings (ECB), FDI policy. Risks of Export and Import business
and How to avoid those Risks.

Reference Books:
1. New Import Export Policy - Nabhi Publications
2. A Guide on Export Policy Procedure & Documentation Mahajan
3. Foreign Trade & WTO- M.L.Narasaiah Discovery Publishing House, New Delhi.
4. Foreign Exchange Hard Book H. P. Bhandari
5. International Business, K. Ashwatthapa, Himalaya Publication.
6. Export Import Management- Justin Paul, Rajiv Aserkar
7. Annual Report (Recent Years) Ministry of Commerce, Government of India
8. India Balance of Payments, RBI Bombay
9. Economic Survey Ministry of Finance Government of India.
10. EXIM Policy & Handbook of EXIM Procedure VOL I & II

31
Suggested Additional Readings:
1. https://dgft.gov.in/sites/default/files/ft17-051217.pdf (Foreign Trade Policy)
2. http://www.pib.nic.in
3. https://www.eximbankindia.in/
4. www.cbic.gov.in
5. http://www.cbec.gov.in/
6. http://www.icegate.gov.in/
7. http://www.nacen.gov.in/
8. http://www.ltu.gov.in
9. https://cbec-easiest.gov.in/EST/
10. https://www.india.gov.in/
Suggested Research Journal:
International Journal of Export Marketing
RET Academy for International Journals of Multidisciplinary Research (RAIJMR)
FOCUS: Journal of International Business
International Journal of Economics and Financial Issues

32
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE - V- INTERNATIONAL BUSINESS
PAPER-III
CROSS CULTURAL MANAGEMENT
Course Outcomes 1. To understand Importance of cross-culture, Values, culture and styles of
Management, communication in different cultures
2. To understand the implications of the globalization of business for
effective management
3. Exhibit a high degree of cultural intelligence and cross-cultural
communication skills applicable to the real world of business and travel
4. Acquire a sharper understand of their own culture and how it impacts
their behavior in a multicultural setting
5. Interpret behavior, attitudes and communication styles of people from
different cultures correctly
6. Deal with ambiguity in an ever-changing and unpredictable context that
results from the globalization of business and people
7. Exhibit a high degree of effectiveness when working in culturally
diverse group
Syllabus Contents:
Unit 1 Introduction to cross-cultural management, the globalization of business and
people in the 21st century, Understanding culture and cultural differences
around the globe, Key cultural values and concepts, how culture affects
behavior. Culture and Organizations: Culture and corporate structures Culture
and Leadership -Culture and Strategy Cultural change in Organizations-
Culture and marketing Cultural Diversity.
Unit 2 Developing cultural intelligence: Stages, process and supporting activities,
National and global cultures explored, Decision-making models across cultures,
Goals, motivation and ethics in decision-making, Culture and Communications:
Business communication across cultures Barriers to intercultural
communication. Cross-cultural communication failures, the cross-cultural
communication process, Verbal language, codes and conventions, Non-verbal
communication.
Unit 3 Leadership across cultures: styles, expectations and management examples,
culturally intelligent leadership in a globalized business world, Working in
multi-cultural teams: concepts, processes and performance, culturally intelligent
team management: skills and strategies. Multicultural Teamwork -Managing
diversity in the global work culture. Synergetic team management. Strategies of
cross-

33
 Unit 4 Leadership and Culture-The process of leadership and interaction in a
multicultural team. Key concepts of global leadership. Global leadership and
the change in knowledge about cultural differences. The role of leadership in
the change of the organizational culture. National culture knowledge
management. The role of leadership in creating cultural synergy. Problems of
global leadership. Negotiations and Culture. Conflict Behaviour and Culture-
Conflict resolution.
Reference Books:
1. Marie-Joelle Browaeys and Roger Price: Understanding Cross-Cultural Management,
Pearson, 2015.
2. David C.Thomas: Cross Cultural Management, 2/e, Sage Publications, 2014.
3. Nigel Holdon, Cross Cultural Management: Knowledge Management Perspective, Pentice
Hall, 2012.
4. ParissaHaghirian: Multinational and Cross-Cultural Management, Routledge, 2012.
5. Richard Mead: International Management-Cross cultural Dimension, 3/e, Blackwell, 2015.
6. Jerome Dumetz -Cross-cultural management textbook: Lessons from the world leading
experts in cross-cultural management, Create Space Independent Publishing Platform;
Student edition (September 5, 2012), Oakland, USA
7. Beer, L. A. (2012). Essential Concepts of Cross-
We All Share (Vol. 1st ed). [New York, N.Y.] [222 East 46th Street, New York, NY 10017]:
Business Expert Press. Retrieved from
http://search.ebscohost.com/login.aspx?direct=true&site=eds-
live&db=edsebk&AN=493190

34
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VI- ENTREPRENEURSHIP
PAPER - I
PROJECT PLANNING AND IMPLEMENTATION
Course Students of this course will be able to:
Outcomes 1. Comprehend the concept and significance of project.
2. Understand management of functional dimensions of Project.
3. Analyze risk and opportunities involved in project management.
4. Apply feasibility test to the given project
Syllabus Contents:
Unit 1: A. Project: Nature, Classification, Project Cycle.
B. Project Idea : Sources of idea generation; New product development
process; Product planning and development strategy
C. Project Formulation: Stages of project formulation; Risk and uncertainty
in investment decisions; Project Profitability Projection. Project Design
and Network Analysis: Importance of network analysis,
PERT and CPM
Unit 2: A. Marketing Management: Importance of marketing, Marketing
segmentation;, Marketing Mix.
B. Production Management : Plant location; Layout; Production
design; inventory, control and quality control; material handling
C. Human Resource Management : Job requirement, Human Resource
Planning, Recruitment, Selection, Training and development;
Remuneration
D. Total Quality Management: Need, Importance and Process
Unit 3: A. Financial management: Sources of Long term and short term finance;
Venture Capital funding in India, Venture capitalfunding process
B. Institutional Finance: Commercial Banks, Other financial institutions.
C. Lease Financing and Hire Purchase: Advantages and disadvantages,
difference.
D. Taxation benefits Tax benefits and tax concessions

Unit 4: A. Business Plan: Contents, formulation of business plan

B. Planning guidelines for formulating project report:
C. Project Report: Contents of project report; Format of project report
D. Preparation of Feasibility Report on innovative business planProcedure
and documentations for establishment of new business enterprise

35
Reference Books:
1. Essentials of Entrepreneurship and Small Business Management; Thomas W. Zimmerer, Norman
Scarborough; PHI
2. Entrepreneurship- New Venture Creation; David H. Holt; PHI
3. Entrepreneurship Development; Dr. S. S. Khanka; S. Chand
4. The Dynamics of Entrepreneurial Development and Management; Vasant Desai; HPH
5. Entrepreneurship; R.V. Badi and N. V. Badi; Vrinda Publications
6. Theories of Entrepreneurship; Vasant Desai; HPH
Suggested Additional Readings:
1. Entrepreneur
2. Journal of Entrepreneurship and innovation in emerging economics
3. Journal of business venturing

36
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VI- ENTREPRENEURSHIP
PAPER - II
STARTUPS AND NEW VENTURE
Students of this course will be able to:
1. Comprehend various structures of business enterprises.
Course 2. Enable recognition and shaping of various opportunities for new venture.
Outcomes 3. Evaluate the role of different institutions providing a support system for new
ventures.
4. Explore the challenges of starting new ventures.
5. Understand and develop a credible business plan for real life situations.
Syllabus Contents:
MSME (Micro Small and Medium Enterprises) - Meaning, definition, types.
Rationale behind micro and small enterprises.
Launch a Start-up- Opportunity creating, shaping, recognizing & seizing.
Screening venture opportunities, gathering information and analyzing. Evaluating
Unit1 venture opportunities develop start-up strategy. Feasibility analysis, risk taking
ability
Legal Issue and Other Formalities- Legal form of new venture. Entrepreneurial
challenges as an individual and as an entrepreneur, both. Skills of managingbusiness
risk enhancing success.
Types of Enterprises- Features, Advantages and limitations of Sole
proprietorship, Partnership, Private Limited Company, Public Limited Company,
Unit2 Co- operatives, Joint Hindu Family business and Limited liability partnership,
Franchising, Problems of MSME.
Business Incubation Centre- Meaning, Role and importance, Centre for
innovation, incubation and Entrepreneurship IIMA, NSRCEL, IIM Bangalore.
Venture Feasibility Study- Market feasibility, financial feasibility, technical
Unit3 feasibility and organizational feasibility
IPR- Concept, Significance of IP, Types of IP, IP Audit
Totals Quality Management - Principles of TQM, Elements of TQM, Core
concepts of TQM.
Developing Team and Presenting Business Plan Importance of team, forming
and building team. Examining sample business plans and writing business plan.
Understanding the perspective and presenting the business plan.
Unit4
Valuation of business plan and the elevator arena.
E-Commerce: E- commerce; meaning, evolution, prospective areas.
International business: Meaning, forms of business, types of documents.

37
Reference Books:
1. Satish Taneja, S. L. Gupta- Entrepreneurship Development New Venture Creation,
Galgotia Publishing House
2. Anjan Raichaudhuri, Managing New Ventures Concepts and Cases, Prentice Hall
International.
3. David H. Holt - Entrepreneurship New Venture Creation, 2010, Prentice-Hall Of India Pvt.
Limited
4. Dr. S. S. Khanka - Entrepreneurship Development, 1999, S. Chand and Company Ltd. New
Delhi,
5. H. Stevenson, H. Irving Grousbeck, M. J. Roberts and Amar V. Bhide- New Business
Ventures and the Entrepreneur, 1999, 5th edition, Irwin/McGraw-Hill.
6. Kuratko F. Donald and Hornsby S. Jeffery (2009): New Ventures Management,
Entrepreneur Road Map, and Pearson Education.
7. Jeffry A. Timmons, Stephen Spinelli -New Ventures Creation; Entrepreneurship for the 21st
Century, 2009, McGraw Hill.
8. PoornimaCharantimath - Total Quality Management;3rd edition 2017 ; Pearson India
Education Services Pvt. Ltd. Chennai
9. AlpanaTrehan Entrepreneurship, 2011, Wiley India Pvt. Limited
10. Michael Roberts, Howard Stevenson, William Sahlman, Paul Marshall, Richard
Hamermesh- Business Ventures and the Entrepreneur, 6th Edition, 2006, McGraw-Hill India.
11. S. James; Writing and presenting business plan, Cengage Learning, 2016
12. Richard Stutely- The Definitive Business Plan, 2nd Edition, 2002, FT Prentice Hall

38
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VI- ENTREPRENEURSHIP
PAPER - III
INSTITUTIONAL SUPPORT AND VENTURE FUNDING

Course Students of this course will be able to:

Outcomes 1. Understand need for financial support for entrepreneurship
development
2. Understand role of various financial and non-financial institutions
3. Analyze role of institutional support with international perspective
4. Understand the concept of venture funding
Syllabus Contents:
Unit 1: Introduction to Institution Finance: Need for Institutional Finance;
Types of Industrial Finance-Short term, Medium term, Long term
Planning for Fixed and Working Capital; Source of Finance Estimation of
Working Capital Sources of Working Capital
Unit 2:
Financial Institutions: Objectives, Roles and Functions of Financial
Institutions at National and State level. SIDBI BANKS. Commercial
Banks. RRBs. Co-op. banks STATE LEVEL: 1. SFCs 2. SIDCs 3. SIICs4.
SSIDCs OTHERS: 1. NABARD 2. NSIC.3 Rural Small Business
Development Centre (RSBDC). Other Central or State Government
funding schemes like-Start-up India, Stand Up India, Case study of any one
national and international incubation center
Unit 3: Institutional Support to Entrepreneurs: Institutional Support to Small
Entrepreneurs 1)NSIC, 2) SIDO, 3) SSIB, 4) SSID, 5) SISIs, 6) DICs,
7)Industrial Estate, 8) Technical Consultancy organizations (TCOs), 9)
Specialized Institution Central Institute of Tool Design , Hyderabad,
Central Tool Room Training Centers, Central Institute of Hand Tool ,
Jaladpur, Institute for design of Electrical Measuring Instruments
(IDEM),Mumbai, National Institution of Entrepreneurship and Small
Business Development ( NIESBUD), Hyderabad
Case study of any one
support system (Preferably members of OECD)
Unit 4: Venture Capital: Meaning of Venture capital. Features of Venture Capital
Investments, Methods of Venture Capital Financing, and types of VC
funding. Venture capital Vs. Angle Investor and seed capital. VC vsLoans,
VC vs. Crowd funding. Process of venture capital funding, Advantages and
disadvantages of venture capital funds.
Case study of any one International venture capital providing institutions

39
Reference Books:
1) Entrepreneurial Development by Dr. S. S. Khanka, S. Chand publication
2) Fundamentals of Entrepreneurship 2nd edition by H. Nandan.
3) Entrepreneurship and Small Business Management by Dr.(prof.) S. K. Sarangi.
4) Entrepreneurship Development by C. B. Gupta and N.P. Srinivas
5) Entrepreneurial Development by Manish Vohra, Animal publication.
6) Entrepreneurship Development by VassantDessai
Suggested Additional Readings: (if web source then provide url)

1. https://www.oecd.org/industry/smes

40
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VII- BUSINESS ANALYTICS
PAPER-I
BUSINESS DATA MANAGEMENT
Course Students of this course will be able to:
Outcomes 1. Understand DBMS and components of DBMS.
2. Explain the basic concepts of relational data model, entity-relationship
model, relational database design, relational database Design for
business applications.
3. Apply relational database theory to construct relation and various
operations on relations.
4. Apply advanced SQL to fulfill an industry perspective.
Syllabus Contents:
Unit 1 Introduction to DBMS
Introduction to Databases and Transactions ,DBMS,, Need and advantages of
DBMS, view of data, relational databases, database architecture, Applications
of DBMS for business data management
Unit 2 Concept of RDBMS, Difference between DBMS and RDBMS, Features of
RDBMS. Role and responsibilities of DBA. entity-relationship model,
Relational Model ,RDBMS Terminology- Relation, Tuple, Cardinality,
Attribute, Degree,
Primary Key, Domain, Rules, Normalization
Unit 3 Structures Query Language
Features of SQL, Data types, Classification of SQL Commands DDL (create,
alter, drop), DML (insert, update, delete), DCL (grant, revoke), TCL (rollback,
commit).
DQL(select) SQL Integrity Constraints-(Primary key, Foreign key, unique key,
not null, default, check), group by and order by clause , SQL Operators-
arithmetic, relational, Logical, Like, Between, IN operator ,SQL Functions- ,
String functions,. Arithmetic functions, Conversion Functions, Aggregate
functions
Unit 4 Advanced SQL
Join types - Inner Join, Outer Join, Cross Join and self-Join
Sub-queries, Multiple sub queries, nesting of sub queries, sub queries in
DML commands. Correlated queries, Indexes, Sequences. Views-Create View,
Drop, View audits Advantages.

Reference Books:
Database System Concept Henry korth and A. Silberschatz
Fundamentals of Database System- Ramez Elmasri, Shamkant B. Navathe(Pearson)
Database Management System- Raghu Ramkrishnan, Gehrke(McGraw Hill)
SQL, PL/SQL: The Programming Language- Ivan Bayross- (BPB)
Structured Query Language- by Osbome
SQL by Scott Ullman.

41
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VII - BUSINESS ANALYTICS
PAPER-II
BUSINESS ANALYTICS IN MANAGEMENT
Course Students of this course will be able to:
Outcomes 1. Understand basics of business analytics
2. Describe business analytics in different functional areas of business
3. Create basic calculations including basic arithmetic calculations and
aggregations.
4. Applications of Ms- excel for visualizations of business data.
Syllabus Contents:
Unit 1 Business Analytics Basics: Definition of analytics, Evolution of analytics,
Need of Analytics, Business analytics vs. business analysis, Business
intelligence vs. Data Science, Data Analyst Vs Business Analyst, Types of
Analytics, Tools for Analytics. Concept of insights. Importance of data in
business analytics, Differences between data, information and
knowledge and data maturity.
Unit 2 HR Analytics Overview: Workforce Analytics: definition, evolution,
function of Workforce analytics,
Marketing Analytics: Overview, Segmentation Analytics, Analytics for
Tracking Customer Growth
Supply Chain Analytics: Overview, store operation analytics, vendor
analytics, Production and quality analytics
Financial Analytics: overview, Financial statement Analytics, analysis of
bonds and long term financing, capital structure analysis,
Unit 3 Excel Basics: Introduction to spreadsheets, Office and Excel overview- Basic
text and cell formatting ,Basic arithmetic calculation, Special paste , Freeze
pane, Auto completion of series ,Sort and filter, Charts
Unit 4 Advanced Excel Capabilities: Conditional formatting, Importing data and
text to columns, Functions o Mathematical o String o IF, AND, OR o Searching:
match, search, vlookup, Dates, Misc\ Pivot tables, Recording and
editing, Macros Excel Dashboard.

42
References:
1. The Practical Guide to HR Analytics: Using Data to Inform, Transform, and
Empower HR Decisions, Shonna D.Waters, Valerie N. Streets, LindsayMcfarlane,
Rachael Johnson-Murray
2. HR Analytics: Understanding Theories and Applications , Dipak Kumar Bhattacharyya
3. Marketing Analytics: Strategic Models and Metrics, Stephan Sorger
4. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on
Learning, Paul Farris, RajkumarVenkatesan, and Ronald T. Wilcox
5. The New Science of Retailing: How Analytics are Transforming the Supply
Chain and Improving Performance, Fisher and Raman
6. The Little Book on Big Data: Understand Retail Analytics Through Use Cases
and Optimize Your Business, Mahogany Beckford
7. Financial Analytics with R: Building a Laptop Laboratory for Data Science
Hardcover by Mark J.Bennett
8. Excel with Microsoft Excel: Comprehensive & Easy Guide to Learn Advanced
MS Excel Paperback 2019by Naveen Mishra

43
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE-VII - BUSINESS ANALYTICS
PAPER-III
DATA VISUALIZATION USING PYTHON
Course Students of this course will be able to:
Outcomes 1. Understand the importance of data visualization.
2. Identify the process data manipulation in the Python
3. Analyze different data visualization tools available with Python.
4. Apply Matplotlib to create plots using Jupyter notebooks.
Syllabus Contents:
Unit 1 Introduction to Python
Importance of data visualization, Data Visualization Process, Data visualization
formats, Introduction to Python: History, Features and Applications, Installing
and Running Python Program, Modes: Interactive Mode, Script Mode,
Exploring Jupyter Notebook: Overview of Jupyter Notebook, Setting up Jupyter
Notebook, Running code in Jupyter Notebook.
Unit 2 Data Manipulation in Python
A Modular Approach to Program Organization, Importing Modules, Packages
in Python, Mathematical Computing with Python: NumPy and Ndarrays,
Ndarray Properties, Data Manipulation with Pandas: Series in Pandas, Basic
operations on Series, Data frames in Pandas, Reading Data stored in CSV
Format.
Unit 3 Data Visualization in Python
Introduction to Matplotlib, Data Visualization in Python using Matplotlib:
Simple Line Plots, Simple Scatter Plots, Visualizing Errors, Density and
Contour Plots, Histograms, Customizing Plot Legends, Customizing Colorbars,
Multiple Subplots, Text and Annotation, Three-Dimensional Plotting in
Matplotlib.
Unit 4 Advanced Visualization in Python
Visualizing Graphs and Networks, Geographic Data with Basemap, Plotting
data on Maps, Data Visualization with Seaborn: Introduction to Seaborn, Using
Pandas for Seaborn, Plotting Bars with Seaborn, Understanding Aggregates,
Plotting Aggregates, Box and Whisker Plots in Seaborn.
Reference Books:
1. Python Data Science Handbook, Jake Vander Plas, 2016, First edition,
2. Data Visualization with Python, Mario Dobler, Tim Grobmann, 2019, Apress.
3. Python Data Visualization: An Easy Introduction to Data Visualization in Python with
Matplotlip, Pandas, and Seaborn, 2019, Samuel Burns.
4. Data Visualization with Python for Beginners: Visualize Your Data using Pandas,
Matplotlib and Seaborn, 2020, AI Publishing.
5. Practical Python Data Visualization, Ashwin Pajankar, 2021, First edition, Apress

44
Practical List
1. Write a Python program to draw a line with suitable label in the x axis, y axis and a title
using Matplotlib.
2. Write a Python program to plot two or more lines on same plot with suitable legends of
each line using Matplotlib.
3. Write a Python program to plot two or more lines with different styles using Matplotlib.
4. Write a Python programming to display a bar chart of the popularity of programming
Languages using Matplotlib. Use uniform color.
Sample data:
Programming languages: Java, Python, PHP, JavaScript, C#, C++
Popularity: 22.2, 17.6, 8.8, 8, 7.7, 6.7
5. Write a Python program to create bar plot from a Data Frame using Matplotlib.
Sample Data Frame:
abcde
2 4,8,5,7,6
4 2,3,4,2,6
6 4,7,4,7,8
8 2,6,4,8,6
10 2,4,3,3,2
6. Write a Python programming to create a pie chart of the popularity of programming
Languages using Matplotlib.
Sample data:
Programming languages: Java, Python, PHP, JavaScript, C#, C++
Popularity: 22.2, 17.6, 8.8, 8, 7.7, 6.7
7. Write a Python programming to create a pie chart of gold medal achievements of five most
successful countries in 2016 Summer Olympics using Matplotlib.

45
Read the data from a csv file.
Sample data:
medal.csv
country,gold_medal
United States,46
Great Britain,27
China,26
Russia,19
Germany,17
8. Write a Python program to draw a scatter plot comparing two subject marks of
Mathematics and Science using Matplotlib. Use marks of 10 students.
Sample data:
Test Data:
math_marks = [88, 92, 80, 89, 100, 80, 60, 100, 80, 34]
science_marks = [35, 79, 79, 48, 100, 88, 32, 45, 20, 30]
marks_range = [10, 20, 30, 40, 50, 60, 70, 80, 90, 100]
9. Write a Python programming to display a bar chart of the popularity of programming
Languages using Seaborn. Use uniform color.
Sample data:
Programming languages: Java, Python, PHP, JavaScript, C#, C++
Popularity: 22.2, 17.6, 8.8, 8, 7.7, 6.7
10. Write a Python programming to display a Box Plot for Forest Fires dataset.

46
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-I
FUNDAMENTALS OF HOSPITALITY MANAGEMENT
Course Outcomes After studying this course students will be able to-
1. Understand nature and characteristics of Hospitality Industry
2. Identify demand and supply in hospitality services
3. Able to analyze marketing of hospitality firm
4. Design blue print for hospitality firm
5. Evaluate services quality of hospitality organization
Syllabus Contents:
Unit 1 Introduction to Hospitality Industry Meaning and nature, Characteristics of
Hospitality Industry, Growth and change in hospitality industry, Factors
influencing hospitality industry, Major companies in Hospitality Industry in
India, Career Prospects of Hospitality Industry
Unit 2 Service Management in Hospitality Characteristics of services,
Service design, Managing Demand and Supply in Hospitality-
Service Capacity, Demand for services, Demand and Capacity Interfaces,
Strategies to deal with imbalances
Unit 3 Marketing of Hospitality Services STP for hospitality services, Consumer
Behaviour, 7 of service marketing Hospitality Product, Pricing, Place,
Promotion, Process, People, Physical Evidence
Unit 4 Service Quality Quality in Services, Service Quality and Quality Dimensions,
Service Quality Model- Gaps Model, SERVQUAL Model of measuring service
quality, Improving service quality- Root-Cause Analysis, Blueprinting
Reference Books:
1. Introduction to Hospitality Management - John Walker, Pearson Education.
2. Introduction to Management of Hospitality Industry - Clayton Barrows, Tom Powers, Denis
Reynolds, Wiley Publications
3. Hospitality Management - JagmohanNegi, GauravManohar, University Science Press
4. Service Management CengizHakserver, Barry Render, Pearson Education Inc.
5. Service Marketing Harsh Verma, Pearson Education
6. Service Marketing: People, Technology, Strategy Christoper L., Jochen W. Jayanta C., Pearson
Education

47
 MBA Through OnlineMode
MBA-II, SEM-III
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-II
HOTEL MANAGEMENT
Course At the end of this course students will be able to
Outcomes: 1. Understand various types of hotels.
2. Demonstrate various front office functions.
3. Illustrate housekeeping functions
4. Apply standard housekeeping practices to deliver quality service to the
customer.
5. Develop Banquet plan.
Syllabus Contents:
Introduction to Hotel Industry - Types of hotels, Advantages and disadvantages of
different types of hotels, Various departments of hotel, Organization of Hotel, Types
Unit 1 of Hotel ownership, Modes of Hotel Management, Growth and
Development of hotel industry in India
Front Office Operations - Significance and importance of the front office
Unit 2 department, Types of Rooms and Criterion for charging room rents, Room pricing
method, Reservation function, Front office functions, Interdepartmental
coordination
Housekeeping in Hotel Operations: Importance and Functions of Housekeeping-
Organization of Housekeeping Departments, Housekeeping SOP (Standard
Unit 3 Operating Procedure) and Its Importance, Attributes of staff-Job Descriptions and
Specifications, Skill Training and Coordination, Motivation and Employee
Discipline, Standard Housekeeping Practices; Housekeeping as a business.
Food and Beverage Production and Service Introduction to Food and beverage
production, Importance and classification, Different sections of kitchen,
Functions of Food and Beverage department, Types of restaurants, Menu planning,
Unit 4 Concept of Banquet- types, functions and recent trends, Banquet planning, pricing

48
Reference Books:
1. Denney G. Rutherford, Hotel Management and Operations, 2 Ed., Wiley,1994.
2. GRaghubalan,Hotel housekeeping Operations and Management, 3/e, Oxford University
Press, 2015.
3. J M S Negi, Professional Hotel Management, S. Chand Publishing, 2014.
4. Jatashankar R. Tiwari, Hotel Front office and Operations management, Oxford University
Press.
5. Peter Jones, Andrew Lockwood, Management of Hotel Operations, Cengage Learning
EMEA, 2002.
6. Sudhir Andrews, Hotel House Keeping Training Manual, Tata McGraw Hill Publishers,
New Delhi, Edition 2,2005.
7. Sudhir Andrews, Introduction to Tourism and Hospitality Industry, Tata McGraw-Hill
Education, 2007
8. Tarun Bansal, Hotel Facility Planning, Oxford University Press India,2010
9. Bhakta Anutosh, Professional Hotel Front Office Management, Tata McGraw Hill
Education Pvt. Ltd.

49
 MBA Through Online Mode
MBA -II SEM-III
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-III
TOURISM MANAGEMENT
Course Outcomes 1. To Understand Various Tourism Trends
2. To Know the Tourism Development Policies of India
3. Role of Tourism Organization in Tourism Development.
4. To Manage Tourism Marketing Mix
5. To Develop Tourism Product
Syllabus Contents:
Tourism Concept- Meaning and Definition, Need and Importance of Tourism
development in India, Classification tourist, Types of tourism, Emerging Trends in
Unit 1 Tourism. Management of Tourism Components-
Accessibility Amenities, Attractions and Activities and its impact on tourism.
Compare and contrast inbound and outbound tourism
Tourism resources -natural, manmade, cultural, social, business and other. Indian
Unit 2
Tourism Policies for Tourism Planning and Development. Role and importance of
various Tourism Organization and its organizational structure - United Nations
Educational, Scientific and Cultural Organization (UNESCO Indian Tourism
Development Corporation(ITDC) , Indian Association of Tour Operators(IATO) and
State tourism development corporations like MTDC.
Concept of Tourism management-Functions of Tourism management Principles
of Tourism Management, Transport System in tourism- Role of IRCTC for tourism
Unit 3 promotion in India Role of Travel Agency and Tour Operation in tourism
development. Accommodation options in tourism -Information Technology and its
application in tourism. Government laws in tourism management.
Concept of Tourism Marketing Mix, Marketing Mix Management, Developing the
Tourism Product / Service, Product Decisions-Product Line, Product Mix, New
Product Development, Branding Decisions, Pricing Decision - Pricing Considerations
and Approaches in tourism product- Pricing Strategies, Problems in tourism
Unit 4 marketing. Importance of social media marketing for tourism promotion. Changing
Marketing trends in tourism industry in India and outside India. Role and Importance
of People, Packaging, Partnership and Physical Evidence in Customer Satisfaction
and to obtain new customer.
Virtual Tourism Concept, nature and scope

50
Reference Books:
1. Kamra, K. and Chand M.(2002), Basics of Tourism: Theory, Practice and Operation, Kanishka
Publisher and Distributors, New Delhi
2. Stephen J., Tourism Management, Elsevier Limited, U.S.A.
3. Tourism Principles and Practice, Swain Sampad Kumar and Mishra Jitendra Mohan, published by
Oxford University press, 2011
4. A.K.Bhatia, Tourism Development Principles & Practices
5. JagmohanNegi, Tourism & Travel : Concepts &Principles
6. Rabindranath Seth and Om Gupta, Tourism in India-An overview, Published by Kalpaz publication,
2005, Vol.2
7. R.B. Gupta, Transportation Management
8. Philip T. Kotler, John T. Bowen, Marketing for Hospitality and Tourism
9. P.K.Mishra and J.K. Verma, Tourism in India-Potential, Problems and Prospects, New Century
Publication 2018, 1st edition.

51
 MBA II - Sem IV

MBA Through Online Mode

M.B.A.-II SEM-IV
ELECTIVE I- MARKETING MANAGEMENT
PAPER IV
SERVICES MARKETING AND RETAIL MARKETING
1. Explain the role of Extended Marketing Mix in Services
2. Analyze the significance of services marketing in the Indian and global
Course Outcomes economy
3. Evaluate Segmentation, Targeting & Positioning of Services in dynamic
marketing environment
4. Develop marketing mix for various services offering
5. Analyze the contemporary issues affecting Retail marketing decisions
6. Evaluate the effectiveness of Retail marketing mix used by different
Retail formats
7. Formulate effective retail marketing strategy
Syllabus Contents:
Services Marketing- An Insight into Emerging Sector of Economy
Introduction, Nature & Definition of Services, Difference between goods &
Services: Service-Continuum, Key classifications of the Services, Service
Unit 1 Characteristics; Traditional elements of Services Mix; Need for extended
marketing mix elements in Services. Need to study Service Marketing:
Evolution of Services as Value
Contributors, Service Sector beyond 2020 - Indian, Asian & Global perspectives
Role of Process, People& Physical Evidence in Services Marketing:
Process - Service system - Service system, Services cape and Servuction system,
Importance of Process in Services; Service Blueprint; Mapping the Process-
Horizontally & Vertically; Variety in Service Process; Value addition in
Unit 2 Process. People- The Key to a Service Marketing; People Dimensions in Services
Marketing; Service Encounters; High- Contact & Low-Contact Services;
Emotions in Service Situations; Service Profit Chain; Service Culture Physical
Evidence- Contribution of Physical Evidence to the Service
Understanding, Managing the Physical Evidence in Service Marketing
Introduction to Retailing: Meaning, Nature and Scope of Retailing, Evolution of
Retailing, Global and Indian Scenario in retailing, Drivers of Retail change in
India, Opportunities and Challenges in Retailing in India, Major Players
Unit 3 nationally and internationally Importance and Functions of Retailing,
Classification of Retailing, Product Retailing vs. Service Retailing.
Online Retailing: Different platforms on online retailing, Significance of online
retailing. Online Retailing strategy

52
 Retail Marketing Strategies: Definition, scope, Importance of Market
Segmentation in Retailing, Targeted Marketing Efforts, and Criteria for Effective
Segmentation, Dimensions and Differentiation Strategies, Limitations of Market
Segmentation. Retail Planning Process, Retail Models, Retail model.
Formats of Retailing: Super markets, Hyper Markets, Departmental stores,
Convenience store. Retail Institutions categorized by ownership: Independent,
Unit 4
franchising, leased, vertical marketing system; Non- store Retailing. Store
Location -Introduction, Types of Retail Stores Location, Factors Affecting Retail
Location Decisions, Location & Site Evaluation, Site Selection. Store design and
Retailing mix, store layout , circulation plan, Floor Space management Retail
Merchandising, Understanding Merchandising Management, Activities of a
Merchandiser. Planogram, Visual Merchandising
Reference Books:
1. Service Marketing Concepts Applications & Cases Mk Rampal, S Gupta, Galgotia Publishing
Company
2. Services Marketing: People Technology Strategy, by WirtzJochen (Author), Lovelock Christopher
(Author),
ChatterjeeJayanta, Pearson Education; 8thedition (2017)
3. Services Marketing by Zeithaml, Bitner, Gremler&Pandit, TMGH, 4th Edition
4. Services Marketing: Global Edition by Christopher Lovelock (Author), Jochen Wirtz, Pearson
Education; 7 Edition
5. Services Marketing- Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit,
Mcgrawhill
6. Retailing Management by Swapna Pradhan, TMGH Publication
7. Retail Marketing Management by David Gilbert, Pearson Publication
8. Retail Business Management by R. Perumalsamy, Anmol Publications
9. Retailing Management by Arif Sheikh, Himalaya Publication
10. Retail Management by Gibson, Pearson Publication
Suggested Additional Readings
1. https://www.youtube.com/watch?v=5MBEHY7Q0Ls
2. https://www.youtube.com/watch?v=xFvbgddv7C4
3. https://www.youtube.com/watch?v=1zYsQSJvbog
4. https://www.youtube.com/watch?v=MnsVEKEqVoM

53
 MBA Through Online Mode
M.B.A.-II SEM-IV
ELECTIVE - I- MARKETING MANAGEMENT
PAPER V
DIGITAL MARKETING
1. DEFINE various concepts related to Digital Marketing.
2. EXPLAIN the role of Face book, Google Ad words, YouTube and Email
indigital marketing.
Course Outcomes 3. DESIGN digital media campaign using appropriate mix of Face
book,Google Ad words, you tube and Email.
4. CREATE appropriate content for Face book, Google Ad words,
YouTube and Email campaigns.
Syllabus Contents:
Introduction to Digital Marketing Objectives, Concept and process, Scope and
importance of Digital Marketing today, Digital Marketing Landscape. Online Buying
Behaviour and The Digital Consumers, For B2C and For B2B. Concepts of Digital
Marketing - Basic Definitions and Terminology. Online + Offline Marketing for
Unit 1 Business Growth and Development.
Website Development: Concept, Process and implementation- WWW, Domains,
Buying a Domain, Website Language & Technology, Core Objective of Website and
Flow, One Page Website, Strategic SEO Overview, Google Analytics Tracking Code,
Website Auditing, Designing Word press Website.
Face book Marketing Fundamentals: Profiles and Pages, Business Categories,
Getting Assets Ready, Creating Face book Pages, Page Info and Settings, Face book
Unit 2 Page Custom URL, Invite Page Likes, Featured Video, Pin Post and Highlights,
Scheduling Posts, Face book Events, Reply and Message, Face book Insights
Reports, Competitor's Face book Page, Ban User on Face book Page, Connect with
Twitter. Face book Ad Campaigns: Organic v/s Paid, Face book Ad Structure,
Setting Up Face book Ad Account,
SEO: Search Engine Optimization + Online Campaign management-
Introduction to Google Analytics, Off-page SEO- Schema Markup, Page Speed
Optimization, On-page SEO- Content Optimization, Keyword Optimization,
Keyword Placement, Local Search Optimization, Localized Content Back link
Creation. Online Ads- Introduction to Online Display Advertising, Digital
Unit 3 Advertising Media, Buying Models of Online Ads, Related terms and concepts:
Display Ads, Cost per 1000 impressions, Cost per Click (CPC), Cost per Lead (CPL),
Cost per Acquisition (CPA).
Google Adwords: Understanding Adwords, Google Ad Types, Pricing Models,
PPC Cost Formula, Ad Page Rank, Billing and Payments, Adwords User Interface,
Keyword Planning, Keywords Control.

54
 YouTube Marketing: Video Flow, Google Pages for YouTube Channel, Verify
Channel, Webmaster Tool Adding Asset, Associated Website Linking, Paid You
tube Channel, Channel Analytics, Real Time Analytics, Case Studies.
Email Marketing - Content Writing: Email Machine The Strategy, Email
Unit 4
Frequency, Triggers in Email using 4Ps, Sequence of Email Triggers, Email
Example - Topic, Intro, Product, Auto-Responder Series, Triggering Auto
Responder Emails, Auto Responder Actions.
Marketing Analytics, Marketing Automation
Note: Students are expected to visit Facebook, You tube, Google website.
Reference Books:
1. Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising, Cory Rabazinsky,
2. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales
With Email Marketing, Ian Brodie
3. Social Media Marketing All-In-One for Dummies, Jan Zimmerman and Deborah
Suggested Additional Readings:
www.google.com
www.facebook.com
www.youtube.com

55
 MBA Through Online Mode
M.B.A.-II SEM-IV
ELECTIVE - I- MARKETING MANAGEMENT
PAPER VI
CONTEMPORARY ISSUES IN MARKETING
1. Analyze the significance of global marketing.
2. Evaluate Segmentation, Targeting & Positioning of global marketing
environment
Course Outcomes
3. Develop marketing mix for rural market offering
4. Formulate effective event management planning
5. Analyze the importance of green Marketing
Syllabus Contents:
Global Marketing: Global Marketing Environment, Entry Strategies, Global
market segmentation, targeting and Positioning, Global Marketing mix- Product
Design Decisions, Geographic expansion strategic alternatives, New product in
Unit 1
Global Market, Global Pricing Strategies, Global Pricing Policy alternatives,
Channel Objectives and constraints, Channel Structure, Advertising decisions in
Global marketing.
Event Marketing: Meaning and importance, STP for event marketing, Event
Marketing Mix- Product, Price, Place, Promotion, Partnership, physical evidence,
Unit 2
People, Programming, Applications of event marketing Entertainment, Sports,
Festivals, Social events, Corporate events
Rural Marketing: Introduction, Characteristics of rural marketing, Rural
marketing mix challenges, Rural marketing environment, Rural consumer behavior,
Unit 3 STP for Rural Markets, Rural Marketing mix strategies, Services Marketing in rural
areas, ICT in Rural Areas, The future of Rural marketing in
India. Marketing of Agricultural Inputs, agricultural products, nonfarm products
Green Marketing: What does it mean to be green? The environment and
consumption, providing value via green marketing & communications,
Unit 4 Consumption paradigms, Green Consumers, the new green marketing paradigm,
Designing green products and Innovation, The role of the corporate spokesperson.
Outreach and partnerships.
Reference Books:
1. Global Marketing Management Keegan W.J., Bhargava N. K., Pearson Education
2. Global Marketing Management Lee K., Carter S., Oxford University Press
3. Rural Marketing- C S G Krishnamacharyulu ,Lalitha Ramakrishnan, Pearson Education
4. Rural Marketing: Pradeep Kashyap, Siddhartha Raut ,Biztantra, New Delhi
5. Rural Marketing- T P Gopalaswamy, Vikas Publishing House New Delhi
6. Event Marketing Preston C.A., John Wiley and Sons Inc., New Jersey
7. Event Marketing and Management Gaur S., Saggere S. V., Vikas Publications
8. Green Marketing Management, Robert Dahlstrom. # South-Western College Pub; ISBN: 978-
0324789140

56
Suggested Additional Readings

http://sinsofgreenwashing.org/findings/greenwashing-report-2010/.
"Green Marketing Myopia," available as a free download at
www.greenmarketing.com/files/articles/Stafford-MyopiaJune06.pdf

57
 MBA Through Online Mode
M.B.A.-II SEM-IV
ELECTIVE II - FINANCIAL MANAGEMENT
PAPER-IV: INVESTMENT MANAGEMENT AND PORTFOLIO ANALYSIS

Course Students of this course will be able to:

Outcomes 1. Comprehend fundamental concepts of investment avenues.
2. Evaluate risk and return in different investment avenues.
3. Apply Fundamental and Technical analysis in portfolio management.
4. Prepare and evaluate the performance of different investment plans for
individual.

Syllabus Content
Introduction to the Investment Management
a) Investment: Introduction, Concept, Objectives, Investment vs. Saving,
Investment v/s speculation, Features of good Investment
b) Avenues of Investment: Non-marketable Fixed Income Avenues- Bank
Deposit, Fixed Deposit with companies, PPF scheme, PF, National Savings
scheme, National Pension Scheme, National Savings Certificates and Ponzi
schemes. Marketable Fixed Income Avenues- Preference Shares, FCD, NCD,
Bonds, Govt. Floating Rate Savings Bonds, Gilt edged securities. Other
Unit-1
Avenues- Equity Shares, Antiques and Art, Mutual Fund, Life Insurance, Real
Estate, Sovereign Gold Bond Scheme, Sovereign Gold Bonds vs. Gold ETF
,Digital Currency-Crypto
c) Risk and Return: Meaning of Risk, Types of Risk, Systematic Risk and
Unsystematic Risk, Measurement of systematic risk- Calculation of Risk and
return, Expected Return of a portfolio, Calculation of portfolio Risk and return,
risk-return trade off and precautions to minimize the risk.
d) Investment Management Process: Review of investment avenues,
Specification of investment objectives, Formulation investment strategy, Selection
of securities/assets, Performance Evaluation.
Portfolio Analysis for investment
a) Fundamental Analysis: Introduction, Economic Analysis, Industry Analysis
and Company Analysis.
b) Technical Analysis: Introduction, Technical vs. Fundamental Analysis, The
Indicators, Indices and moving averages applied in
Unit-2
Technical Analysis.
c) Portfolio Analysis: Portfolio Selection, Feasible set of portfolio, efficient set of
portfolio-The Efficient Frontier, Selection of optimal portfolio. Random Walk
Theory-Assumptions of Random Walk Theory, Capital Asset Pricing
Model(CAPM), Efficient Market Hypothesis

58
 Debt and Mutual Fund as Avenues of Investment
a) Debt Instruments: Risk in Debt, Innovations in Debt Securities, Structure of
Interest Rates in India, Bank Fixed Deposits, Company Fixed Deposits,
Introduction to Bond-Features, Bond Valuation, Bond Duration, Bond Yields,
Current Yield, Yield to Maturity.
b) Mutual Funds: Concept, Advantages of MF, Management of MF, Role of
Unit-3 SEBI in MF, Types of Funds- Open-end vs. Close-end Funds, Mutual Fund
Types based on Nature of Investment, Investment Objective and Risk Profile.
Investment in MF- Investment in Units- Purchase and redemption of units, entry
and exit load.
Personal Investment Management at various life cycle stages
A) Investment Plans as per Life cycle Stages:
a) Young unmarried stage b) Young Married stage: i) Where both partners work
Unit-4 ii) If only one of the two partners earns in the family living c) Young Married
with Children Stage, d) Married with Older Children Stage e) Pre- retirement
Stage f) Retirement Stage.
B) Income tax Provisions pertaining to investment plan
Reference Books:
1. Donald E. Fischer and Ronald J. Jordon, Security Analysis and Portfolio Management,
Pearson India Education, New Delhi.
2. V.K. Bhalla , Investment Management, S. Chand Publication
3. Preeti Singh , Investment Management, Himalaya Publishing House, Mumbai.
4. Prasanna Chandra , Investment Analysis and Portfolio Management, Tata McGraw Hill, New
Delhi, Mumbai.
5. Punithavathy Pandian, Securities Analysis and Portfolio Management, Vikas Publishing
House, New Delhi.
6. N.J.Yasaswy, Personal Investment & Tax Planning, Vision Books Pvt. Ltd., New Delhi.
Gerald Krefetz , The Basics of Investing ,Vision Books Pvt .Ltd., New Delhi. M.
Ranganathan & R. Madhumathi, Investment Analysis and Portfolio Management, Pearson
Education, New Delhi.
7. V.A. Adhvani, Security Analysis and Portfolio Management, Himalaya Publishing House
8. Suyash N.Bhatt, Security Analysis and Portfolio Management, Wiley
9. S. Kevin, Security Analysis and Portfolio Management. PHI Learning

59
 MBA Through Online Mode
M.B.A.-II SEM-IV
ELECTIVE II- FINANCIAL MANAGEMENT
PAPER V
BEHAVIORAL FINANCE
Course Outcome 1. Understand the key terms associate with behavior finance and
investment in financial markets &corporate finance.
2. Enumerate the various theories associated with behavior finance and
parameters of investing in financial market.
3. Analyze the various behavioural finance factors related to corporate
&individual investors.
4. Apply various investment strategies of effective investment in the
financial market on the basis of various theories and factors of
behavioural finance.
Syllabus Contents
Introduction: Meaning, nature, scope and history of Behavioural Finance;
Unit1 Comparison between Behavioral Finance and Standard Finance; Economics of
Decision Making, Limitation of Efficient Market Hypothesis, Behavioral
Financial Market Strategies, Behavioral Indicators,
Psychology: Social, Behavioral, Physiological, Applied, Educational, Cognitive
Psychology, Boom & Bust Cycles, Prospect Theory, Loss aversion theory,

Unit 2 Behavioral Biases theories : Heuristics, Overconfidence Bias,

Representativeness, Anchoring and Adjustment bias, cognitive dissonance bias
availability bias, self-attribution bias, illusion of control bias conservation bias,
endowment bias, optimism bias, confirmation bias, Impact of bias on investors,
External factors defining investors behavior, Fear and Greed in Financial Market,
Finance &Emotions, Investors & types, Characteristics of extremely
successful investor, Bubbles and systematic investors sentiments
Behavioral Corporate Finance: Introduction, Corporate decision making:
Unit 3 Heuristic approach, prospect theory, market variables, herding effect, behavior
of investor and inefficiency of market, Behavioral life cycle
Emotions and Decision Making: Experimental measurement of risk-related
Unit4 Measuring Risk, Emotional mechanisms in modulating risk-taking attitude
Neuro finance: Neural processes during financial decision making, Future of
Neuro finance.
References Books-
1. Behavioral Finance: Psychology, Decision-Making, and Markets", by Ackert and Deaves.
2. Understanding Behavioral Finance by Ackert
3. The Psychology of Investing by John R. Nofsinger, Pearson Prentice Hall, (4th Edition)
4. What Investors Really Want - Learn the lessons of behavioral Finance, Meir Statman,
McGraw-Hill
5. Behavioral Finance by Shuchita singh, Shilpa Bahl
6. Mihe Elvin, An Introduction to the psychology of Trading and Behavioural
Finance, John Wiley.

60
 MBA Through Online Mode
M.B.A.-II SEM-IV
ELECTIVE II- FINANCIAL MANAGEMENT
PAPER-VI
INTERNATIONAL FINANCE
Students of this course will be able to:
Course 1. To discuss international financial markets and institutions.
Outcomes 2. To analyze Exchange Rate Mechanism
3. To appraise Export Import Financing Mechanism.
4. To enumerate Financial Management of Multinational Corporations
Syllabus Contents
International Finance:
a) Concept and Scope of International Finance, Foreign Exchange
Unit 1 Reserve, Balance of payment current Account, Convertibility-Current
Account and Capital Account.
b) World Financial Markets and Institutions: International Banking,
International Bond Market, International Equity Market, World Bank and
International Monetary Fund (IMF).
Foreign Exchange Market:
a) Foreign Exchange Market: Structure, Types of Transactions, Exchange Rate
quotations and arbitrage between Exchange rate and Interest Rate
Unit 2 b) Exchange Rate Mechanism: Determination of exchange rate in spot market
and forward market, Factors influencing exchange rate, Theories of Exchange
Rate Behavior.
c) Risks in International Operations: E x c h a n g e rate risk, Interest
rate risk and Political risk.
Import-Export Mechanism and Finance:
a) Export Credit Guarantee Corporation, EXIM Bank, Foreign
Exchange Association of India.
Unit 3 b) Export Import Financing Mechanism: Credit,
Suppliers Financing in foreign currency for exports and rupee
finance
c) Non-resident Accounts: Repatriable and Non-Repatriable, Significance
of NRA
Financial Management of Multinational Corporations(MNCs):
Unit 4 Foreign Direct Investment, Cost of Capital and Capital Structure of a MNC,
Capital Budgeting and Cash Management of MNC, Country Risk Analysis,
International Taxation, and Double Taxation Avoidance Agreements
Problems should be covered on following topics only.
a) Exchange Rate quotations and arbitrage
Note: b) Determination of exchange rate in spot market and forward market.
c) Techniques of covering risks
d)Multinational Capital Budgeting

61
1. Vij, Madhu (2006), International Financial Management, Excel Books, New Delhi.
2. Avadhani, V.A.(2013),International Financial Management, Himalaya Publishing
House,Mumbai.
3. Apte,P.G.(2011),InternationalFinancialManagement,TataMcGraw-HillPvt.Ltd., New Delhi.
4. Rajwade, A.V.and Desai, H.G.(2014),Foreign Exchange International Finance
and RiskManagement, Shroff Publishers and Distributors Pvt.Ltd., Mumbai.
5. Cowdell, Paul; Hyde;Watson,Alasdair(2000),Finance of International Trade, Financial
WorldPublishing.
6. CheolD.Eun & Burce G. Resnick (2001), International Financial
Management, IrwinMcGraw-Hill.
7. M.Y.Khan&P.K.Jain, Fifth Edition, Financial Management, Tata McGraw-Hill
8. P.K.Jain, Josette Peyrard & Surendra S. Yadav (2007), International Financial Management,
Macmillan India Ltd.

62
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE - III - HUMAN RESOURCE MANAGEMENT
PAPER-IV
STRATEGIC HRM AND INTERNATIONAL PERSPECTIVES
Course Outcomes 1. Identify the concept of cultural difference, HR Analytics, SHRM and
IHRM
2. Assess the theories and methods which can be integrated into practical
applications of IHRM and SHRM
3. Design metrics that measure financial impact
Syllabus Contents:
Unit 1 Strategic Human Resource Management: - Human Resource Strategy (HRS):
Concept, Approaches, 5P Models of SHRM, Efficient Utilization of Human
Resources:- Dealing with employee shortage and employee surpluses. Strategic
HRP types, Strategies for Recruitment and Selection and strategies for
retention of employees.
Unit 2 Strategies for HR Functions:
Training & Development: Planning and strategizing training, creating learning
organizations, linkage between business strategy and training, training
evaluation, Kirk- Patrik model, ROI approach, cross cultural training, multi-
skilling, succession planning.
Managing career and aspirations: A SHRM approach.
Unit 3 Introduction to IHRM: - Definition, The drivers of internationalization of
business. The different setting of International Human Resource Management.
Development of IHRM. Difference between IHRM and Domestic HRM. Models
of IHRM-Matching model, Harvard Model, Contextual Model,
European Model.
Unit 4 Country Culture versus MNE Culture. Culture and employee management issues,
impact of Country culture on IHRM. Multi-culturalism, Cultural pre-
dispositions- Ethno-centralism Polycentricism Regio-centricism-
Geocentricism.
Geert cultural dimensions, Communication, Leadership and
Motivation across cultures, Issues in International Human Resource Planning,
International Staffing: Linking staffing with stage of MNC
Note: Case Studies on Each of the Aspects Mentioned in the Syllabus need to be
discussed.

63
Reference Books:
10. P. L. Rao, International Human Resource Management Text and Cases Excel Books
11. Jaffrey A Mello , Strategic HRM, Cengage Learning
12. Charles R. Greer, Strategic Human Resource Management, Pearson Education.
13. M.N Rudrabasavara, Global Human Growth Model, Himalaya Publications,
14. Peter Dowling and Denice Welch, International Human Resource Management, , Cengage
Learning
15. RajibLochanDhar, Strategic Human resource Management Excel Books New Delhi
16. Srivastava, R.M., International Strategic Management, Himalaya Pub., House, Mumbai.
17. Tony Edwards , International Human Resource Management, , Pearson Education
Suggested Additional Readings: (if web source then provide url)
1.https://www.geektonight.com/international-human-resource-management/
2.https://www.aihr.com/blog/what-is-hr-analytics/
3.https://www.shrm.org/resourcesandtools/tools-and
samples/toolkits/pages/practicingstrategichumanresources.aspx
Suggested Research Journal :
1.International Journal of Human Resource Management, Taylor & Francis
2.Journal of Human Resource Management
3.Journal of Business and Management

64
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE - HUMAN RESOURCE MANAGEMENT
PAPER-V
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Outcomes Students will be able to
1. Discuss the concepts and theories to manage Industrial Relations and
Labor Laws
2. Apply the concept of industrial relations, legal issues to the system in
which it operates.
3. Solve industrial related legal issues used in the resolution of conflict.
4. Design the collective bargaining process, including preparation,
negotiation, and settlement.
Syllabus Contents:
Unit 1 INDUSTRIAL RELATIONS:-
Background of Industrial Relations - objectives, factors affecting IR,
participants of IR, importance of IR. Approaches to Industrial relations, system
of IR in India - Historical perspective & post-independence period.
Causes of Industrial Disputes, Prevention and Settlement of Industrial
Unit 2 TRADE UNION , GRIEVANCES AND DISCPLINARY PROCEDURE
Meaning, Objective, role and functions of the Trade Unions in Modern
Industrial Society of India, Grievance - Meaning and forms, sources of
grievance, Grievance procedures, model grievance procedure. Disciplinary
procedure

Unit 3 COLLECTIVE BARGAINING AND NEGOTIATION

Collective Bargaining: Definition, Meaning, Nature, essential conditions for
the success of collective bargaining, functions of collective bargaining,
importance of Collective Bargaining, collective bargaining process,
prerequisites for collective bargaining, implementation and administration of
agreements.
Forms of Workers Participation in Management
Unit 4 LABOUR LAWS IN INDIA introduction to different codes
The code on social security 2020
Industrial Relation code 2020
Occupational Safety, Health and working conditions code 2020

Reference Books:
1. ArunMonappa, Industrial Relations, Tata McGraw Hill Publishing Company Ltd.
2. Dhyani S.N., Industrial Relations Systems, PrintwellPublishers
3. John Fossum, Labour Relations, Development, Structure, Process, McGraw
HillEducation
4. Mamoria C.B, Dynamics of Industrial relations, HimalayaPublishing House

65
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE - III -HUMA RESOURCE MANAGEMENT
PAPER VI
ORGANIZATIONAL CHANGE AND ORGANISATIONAL DEVELOPMENT
Course Outcomes Students will be able to;
1. Insights of various conceptual aspects of Organizational Change &
Organizational Development
2. Evaluate the process Organizational Development
3. Apply the OD interventions in industry or organizations.
Syllabus Contents:
Unit 1 Introduction to Organizational Change & OD
Meaning of Organizational Change & organizational development, history of
OD, Theories of planned change, types of change, competencies of an effective
OD practioner
Unit 2 Process of OD:
Entering & contracting, diagnosing, collecting, analyzing & feedback diagnostic
information, designing interventions, managing change, evaluating &
institutionalizing OD
Unit 3 OD Interventions in HR
Human process interventions interpersonal & group process approaches,
organization process approaches
Techno-structural Interventions restructuring Organizations, employee
involvement, work design
HR interventions Performance Management, Talent Management, Workforce
diversity & Wellness
Strategic change Interventions Transformational change, continuous change,
trans organizational change
Unit 4 Special applications of OD OD for economic, ecological & social outcomes
OD in Non-industrial settings Health care, school system, public sector and
family owned business
Future directions in OD trends within OD
Reference Books:
1. Organization Development and Change Thomas G. Cummings and Christopher G. Worley,
Cengage Publication, 10th edition
2. Organizational Behaviour, Text & Cases Kavita Singh, Vikas Publications, 3rd edition
3. Organizational Behaviour Hellriegel& Slocum & Woodman, South Western Thomsan
learning publication, 9th edition.

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 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- IV
SUPPLY CHAIN MANAGEMENT
Course Outcomes Students of this course will be able to:
1. Describe the key concepts and structure of Supply Chain Management
and the driving forces in contemporary Supply Chain Management.
2. Identify the various flows in real world supply chains.
3. Compare and contrast push and pull strategies in Supply Chain
Management.
4. Illustrate the relationship between Customer Value and Supply Chain
Management and understand the current trends in SCM
Syllabus Contents:
Unit 1: Supply Chain Structure:
Introduction to SCM, Shift from enterprise to network, Structure of a SC, Push
based SC, pull based SC, Tradeoff between Push & Pull, identifying appropriate
Push & Pull Strategy for SC, Commodity & cost centric SC, Agile SC. Flows in
Supply Chain: Forward & Reverse SC, Product, Services, Information, Funds,
Demand, and Forecast flows in Upstream & Downstream direction.

Unit 2: Total Supply Chain Management:

Changing business landscape driving forces: Shift from Operations to Services,
Impact of globalization & technological revolution, Shift from linear SC to
collaborative networks, power shifts in the SC- demands for flexibility of
partnerships, core competencies, growth in outsourcing, Increased complexity of
processes.
Customer Value:
Empowered consumer, Customer focused Marketing & SC service outputs,
customer service availability, operational performance, reliability. Customer
satisfaction customer expectations, enhancing customer satisfactions,
limitations of customer satisfaction. Customer success achieving customer
success, value added services, customer value requirement mapping, CRM.
Unit 3: SCM Building blocks:
Overview of customer focus & demand, resources & capacity management,
procurement & supplier focus, inventory management, operations management,
distribution management in SCM. Key Operational Aspects in SC, Creating the
Lean SC JIT Purchasing, JIT Transportation and JIT Production. Kanban,
VMI.
Unit 4: Current Trends in SCM:
Current trends in Warehousing, IT/Digitization in SCM, AI, ML, IOT
Application in SCM, Sustainability in SCM, Cloud Technology in SCM etc.

67
 Reference Books:
Supply Chain & Logistics Management, Bowersox, Closs & Cooper, Tata McGraw Hill
Designing & Managing the SC Concepts, Strategies & Case studies, Levi, Kaminsky et. al., Tata
McGraw Hill
Supply Chain Management: Strategy Planning & Operations, Sunil Chopra, Peter Meindl, Pearson.
Supply Chain Management Process, System & Practice, N.Chadrasekaran, Oxford
Total Supply Chain Management, Basu & Wright, Elsevier
Logistics Management & Strategy, Harrison and van Hoek, Prentice Hall
Supply Chain Management, Mentzer, Response Books.
8. Logistics Management: The Supply Chain Imperative, Vindo Sople, Pearson Education.
Suggested Research Journal :
-Journal of Supply Chain Management - Wiley Online Library
-Supply Chain Management | Emerald Insight
-International Journal of Integrated Supply Management

Suggested Case Studies: on

Supply chain management, forces or factors affecting the supply chain management, recent trends in
supply chain management etc.

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 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- V
GLOBAL OPERATIONS & LOGISTICS

Course Outcomes Students of this course will be able to:

1. Describe various global operations & logistics strategies.
2. Formulate Supply Chain Network Design.
3. Explain Risk Management in global operations & logistics
4. Outline effective management of global operations & logistics.

Syllabus Contents:
Unit 1: Global Operations & Logistics Strategies:
Global Logistics, Concepts, GOL Strategies, Strategic Role and strategies of Storage,
warehousing, materials handling, Packaging, Inventory, Transport, Information and
control, Reverse Logistic in logistics & supply chain management.
Unit 2: Supply Chain Network Design
Supply Chain Network Design: Concepts, Supply Chain Network process design:
Procurement, Manufacturing, Finished good, factors influence the Supply Chain design
network: Strategic, Technological, Macro economical, Designing Supply Chain
Network, Network Design cost optimization
Unit 3: Risk Management in Global Operations
Operating exposure: Concept, Operating exposure to exchange rate risk and its
management- Managing operating exposure-Use of operational flexibility to
minimize operating exposure.

Unit 4: Effective Management of Global Operations & Logistics

Information management for global logistics performance measurement & evaluation
in global logistics measuring performance in functional integration, organization
structure for global logistics excellence.
Reference Books:
1. Global Operations & Logistics (Text and Cases) by Phillippe-Pierre Dornier, Ricardo Ernst,
Michel Fender &Panos Kouvelis.
2. Logistics Management by V.V.Sople, Pearson Publication
3. Sunil Chopra And Peter Chain Management Strategy Planning And
Pearson Education (Singapore) Pvt. Ltd., Indian Branch, Delhi.
4. Sunil Sharma, Chain University Press.
5. Donald J.Bowersox& David J. Closs The integrated supply Chain
Process, Tata,Mc-grawhill Edition.
6. S.K. Bhattacharya, Logistics management, S.Chand publication.
7. John T. Mentzer, damentals Of Supply Chain Management (5th Response
Books.

69
Suggested Research Journal :
1. International Journals of logistics research and applications
2. International Journals of logistics management
3.International Journal of Integrated Supply Management

Suggested Case Studies: on

Supply Chain Network Design, measuring performance in functional integration, organization structure
for global logistics excellence.

70
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-IV- PRODUCTION AND OPERATIONS MANAGEMENT
PAPER- VI
WORLD CLASS PRODUCTION MANAGEMENT
Course Outcomes Students of this course will be able to:
5. Understand the philosophy of World class manufacturing
6. Evaluate the competitiveness of manufacturing
7. Explain labour and HRD requirements in WCM
8. Understand the system and tools for world class manufacturing

Syllabus Contents:
Unit 1: World Class Manufacturing Environment
Different manufacturing eras, Global business condition today, strategic
decisions in manufacturing management, Emergence of information age, Global
competitiveness and manufacturing excellence, problems in manufacturing
industry. Concept, principles of world class manufacturing, Schonberger
framework of WCM, Various models of WCM , framework of value added
engineering
Unit 2: System and Tools for World class manufacturing
Role of IT in world class manufacturing, types of manufacturing automation,
automated production system, group technology/cellular manufacturing.
software systems for automation, automation issues, Product and process design
tools, material processing and material handling tools, lean production tools,
poke yoke
Unit 3: Total Quality Management and Total Productive Maintenance
Definition, Evolution and Stages of TQM, Principles of TQM, Tools of TQM,
Quality management systems, introduction to ISO 9000,QS 9000
Definition of total productive maintenance, Pillars and activities in TPM, Role
of employees in TPM, concept of reliability, maintainability, reliability
improvement, maintainability improvement
Unit 4: JIT and WCM
Concept of JIT , Mechanism of JIT Production, Reducing machine breakdowns,
Quality and JIT Production, continuous improvement techniques, implementing
JIT Production , JIT in world class manufacturing
HRM Dimensions in WCM- Morale, Teamwork, Cross Functional Teams,
Work study methods

71
Reference Books:
1) Norman Gaither, Greg Fraizer, Thomson Asia Pvt. Ltd.,S ingapore
2) Chary S.N. and Operations Tata McGraw Hill, New Delhi.
3) An applied modern
John Wiley and Sons (Asia) Pvt. Ltd., Singapore
4) Richard Schonberger, World class manufacturing, Free Press
5) Richard Schonberger, World class manufacturing Next Decade , Free Press
6) Merek Szwejczewski, Malcolm Jones, Learning from World Class Manufacturers, Palgrave
Macmillan
7) Joseph Helm, Manufacturing System Foundation of World class Practice, National Academy Press

Suggested Research Journal :

-International journal of operations & production management.
-Journal of operations & strategic planning.
-Journal of operations management.
- Journal of Production Research and Management
-International Journal Of Production Research

Suggested Case Studies: world class manufacturing, total quality management, total productive
maintenance, J

72
 MBA Through Online Mode
MBA -II SEMESTER -IV
ELECTIVE - V INTERNATIONAL BUSINESS
PAPER-IV
ISSUES IN INTERNATIONAL BUSINESS
Course Outcomes Students of this course will be able to:
1. Understanding of International Logistics
2. Understanding role of International transportation.
3. Enhancing knowledge of supply chain management.
4. Creating awareness of Ethics and CSR at international business.
Syllabus Contents:
Unit 1 International Logistics:-- Meaning and objectives, Make or buy Global
sourcing, INCO TERMS, Logistical Packaging, Types of
shipping, International laws related to logistics and transportation of goods,
Financial processing and distribution channels.
Unit 2 International Transportation:-Importance of Transport in Global
Logistics, Containerization, International Sea Transport, Air Transport,
Road Transport and Multimode Transport, Characteristics of all Mode of
Transport, Factors influencing Mode and Carrier Selection decision.
Role of Shipping Lines, Freight Forwarder, Custom House
Agent. Vessel details How to select FF and CHA,CHA License, Containers
Types, Standard Dimension
Unit 3 International Supply Chain Management:-Planning the Global Supply
Chain, Risk Management in the Global Logistics, Measuring the Logistic
Cost and Performance, Travel Times, Country Sea Ports, Air Ports. Free
Trade Zone and their Impact on Supply Chain Management. Customs and
Regulations, Trade
Documentation.
Unit 4 Ethics and CSR in International Business :-
Business ethics, Social responsibility of Business, Environmental issues,
labour issues, TRIPS & TRIMS, Trademark and Copy
Rights, Intellectual property rights laws and impact on developing
countries. Other Agreements on Goods andServices
Reference Books:
1. International Business Text and Cases by Dr. P. SubbaRao, Himalaya Publishing House,
Delhi.
2. International Business by K. Aswathappa, Tata McGraw Hill Education Private Limited,
NewDelhi
3. International business Test and Cases by Francis Cherunilam. PHI Learning Pvt.Ltd. New
Delhi.
4. International Business by Justin Paul. PHI Learning Pvt. Ltd, NewDelhi.
5. International Business by Rakesh Mohan Joshi, Oxford Publication.
6. International Logistics: The management of International Trade Operations- Pierre A.David
7. International Logistics: Global Supply Chain Management- Douglas Long- Southern
MarylandBooks.
8. Global Supply Chain Management and International Logistics- Alan E.Branch
73
Suggested Additional Readings: web sources-FEMA Act, Hedging of Currency, World Bank,
EEFC, FDI, FII
Suggested Research Journals :
1. Asian Journals of Shipping andLogistics
2. Asia Pacific Journals of Marketing andLogistics
3. International Journals of Shipping and TransportLogistics
4. International Review of Retail, Distribution and ConsumerResearch
5. International TradeJournals
6. International Journals of Business Governance andEthics
7. International Journals of Business Performance and Supply ChainModeling

74
 MBA Through Online Mode
MBA -II SEMESTER-IV
ELECTIVE - V INTERNATIONAL BUSINESS
PAPER-V
INTERNATIONAL MARKETING
Course Outcomes 1. Student will able to understand the concept of international marketing.
2. Students will learn the market entry strategies.
3. Students will understand, how to take international product, pricing, and
promotion and distribution decisions.
Syllabus Contents:
Unit 1 Introduction to international marketing
Internationalization stages, international marketing decisions, scope of
marketing Indian products abroad, driving and restraining forces.
Market selection.
Market selection process, determinants of market selection, market profiling,
market segment selection
Unit 2 Market entry strategies.
Licensing and franchising, exporting, contract manufacturing, turn key contracts,
fully owned manufacturing facilities, joint ventures, mergers and acquisitions,
strategic alliances.
International organization.
Built in export deportment , separate export department, export sales subsidiary,
international division, global organization
Unit 3 Market coverage strategies.
Concentrated marketing strategy, niche marketing, market segmentation and
differentiated marketing strategy
International Product decisions.
Product decisions, product, product mix, product life cycle, new product
development, branding, packaging and labeling, business environment and
product strategies, product communication strategies.
Unit 4 International pricing.
cost, pricing objectives, factors affecting pricing, pricing
methods/approaches, transfer pricing, dumping, steps in pricing, retrograde
pricing, export price structure, export price quotations and inco terms,
information requirements for pricing,
International distribution.
International channel system, direct exports, indirect exports, types of
intermediaries. Marketing environment and distribution strategies. International
logistics,
International promotion.
Marketing environment and promotion strategies, major decisions in
international marketing communications, communication mix, role of export
promotion organizations, trade fairs and exhibitions, personnel selling in
international marketing, Problems in international marketing communication.

75
Reference Books:
1. International Marketing (text and cases), Francis Cherunilam , Himalaya Publishing House
2. International Marketing, Analysis and strategy, SakOnkvisit and John J. Shaw by Routledge
publication
3. International Marketing Within And BeyondVisegrad Borders, Elena Horská et al. by
WYDAWNICTWO EPISTEME publication.
Suggested Research Journal:
1. Journal of International Marketing
2. The International Journal of Research in Marketing
3. Journal of Global Marketing
4. International Marketing Review

76
 MBA Through Online Mode
MBA -II SEMESTER -IV
ELECTIVE - V INTERNATIONAL BUSINESS
PAPER-VI
INTERNATIONAL BUSINESS NEGOTIATIONS
Course Outcomes Students of this course will be able to:
1. Effectively prepare to any negotiations;
2. Find and use an effective leverage in negotiations
3. Elaborating the plan of the negotiation game
4. Correctly analyze the negotiations outcome
Syllabus Contents:
Unit 1 Introduction to Negotiations: Alternative Negotiation Strategies (Cooperation
vs. Competition, and Various Intermediate Approaches). Defining and
Quantifying your Interests and Objectives. Defining Goals and Limits. Basic
Factors Affecting Negotiation. Classification of Negotiator Types. Ideal
Negotiator: a Set of Qualities. Personal Power. Understanding the Limits of
Your Negotiating Authority.
Unit 2 Preparation for Negotiation: Public Speaking and Persuasion skills. Disputing
Technique. Presenting Information. Using Visual Aid. Building Argument. Using
Rhetorical Questions. Emphasizing and High-lighting Key Points. Controlling
the discussion. Negotiating Games/Techniques. Perception of the Opponent. Art
of Listening to Hear. Skills of a Good Listener. Verbal and Non-
Verbal Communication. Preparing to Negotiate. The Preliminary Stage. The
Information Stage.
Unit 3 Implementing the Negotiations: Question-Answer Skills. Important Factors:
Time, Place, Authority, Participants etc. The Competitive/Distributive Stage.
Psychological Entrapment. Tension Between Principals and Agents. The Pros
and Cons of Using an Agent. Tacit and Overt Advising. Expectations. Tension
Between Empathy and Assertiveness. The Ability to Exploit an Inequality and
Unleveled Playing Field. The Ability to Fish Out and Protect Sensitive
Information. The Ability to Be Believable and to Spot the Bluff. The Ability to
Strike the Right Balance in Competing and Compromise. Post Negotiation
Assessment
Unit 4 International Negotiations: Negotiation Ethics. Multilateral Negotiations.
Coalitions. Devising a Constructive Concession Pattern. Control of Emotions of

Negotiators. Separating Factual Differences/Disagreements from Emotional.

Playing several games at the same time. Combining Negotiations and litigation.
Russian realities of negotiating procedure.
Closing of the Deal. The Closing Stage. The Cooperative/Integrative Stage.
Drafting Definitive Documentation. Importance of Due Diligence.

77
Reference Books:
1. R. Fisher, W. Uri with B. Patton, GETTING TO YES, Penguin Books, ISBN 0 14 01.5735 2
2. William Uri, GETTING PAST NO, Negotiating Your Way From Confrontation to Cooperation,
3. Bentam Books, ISBN 0-553-37151-2, 200 p., available in PDF.
4. Michael Wheeler, Harvard Business School. The Art of Negotiation: How to Improvise
Agreement in a Chaotic World. Simon & Schuster, 2013, ISBN 978-1-4516-9042-2, ISBN 978-1-
4516-9042-6 (ebook);
5. Pet The How-To Handbook Of Win/Win Tactics, Jossey-
Bass Pfeiffer, ISBN 0-88390-418-7, pp. 53-113 (Fifty Tactical Techniques For Successful
Negotiation), available in WORD.
6. Peter D. Johnston, Negotiating with Giants, Negotiation Press (Cambridge, Massachusetts),
2012, ISBN: 978-0-9809421-0-1;
7. Gov. Bill Richardson, How to Sweet-Talk a Shark, Rodale Books, 2013, ISBN-10:
1623360579, ISBN-13: 978-1623360573
8. George Ross, Trump Style Negotiation: Powerful Strategies and Tactics for Mastering Every
Deal, ISBN -13 978-0-470-04586-2
Suggested Additional Readings: web sources-Business Resources, Harvard Law School, The Reagon
Method, Game of Thrones.
Suggested Research Journals:
1. Asian Journals of Shipping and Logistics
2. Asia Pacific Journals of Marketing and Logistics
3. Journals of Business and Industrial Marketing
4. International Journal of Business and Management Studies
5. International Trade Journals
6. International Journals of Business Governance and Ethics
7. International Journals of Business Research.

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 MBA Through Online Mode
MBA -II SEM-IV
Elective-VI- Entrepreneurship
Paper - IV
Family Business Management
Course Outcomes Students of this course will be able to:
1. Understand the concept and dynamics of family business management
2. Analyze the challenges and dynamics of family business
3. Diagnose the principles of successful family business
4. Understand features of Joint Hindu Family Business
Syllabus Contents:
Unit 1 1. Family Business: - Meaning, Types, Advantages and Disadvantages.
2. Family Business in India- A Historical Perspective
3. Business succession planning
Case study of TATA group and Birla group with special focus on succession
planning
Unit 2 1. The Family Dynamics Challenge
2. Role of genograms and family messages in helping us understand the
family system
3. Family Emotional Intelligence
4. The family business interaction factors
Any one case study of family business conflict
Unit 3 1. Diagnosing the family business
2. Enterprise sustainability
3. The 12 elements of strategic fit
Case study of any one oldest family businesses in India
Unit 4 1. Evolution and Meaning of Joint Hindu Family business
2. Features of Joint Hindu Family Businesses
3. Advantages and Disadvantages of HUF
Case study of any one firm registered under Hindu Undivided Family Act.
Reference Books:
1. Essentials of Entrepreneurship and Small Business Management; Thomas W. Zimmerer, Norman
Scarborough; PHI
2. Entrepreneurship Development; Dr. S. S. Khanka; S. Chand
3. The Dynamics of Entrepreneurial Development and Management; Vasant Desai; HPH
4. Entrepreneurship; R.V. Badi and N. V. Badi; Vrinda Publications
5. Theories of Entrepreneurship; Vasant Desai; HPH
Suggested Additional Readings: (if web source then provide url)
1. Business Legends; GeetaParimal
2. Stay Hungry Stay Foolish
3. www.entrpreneur.com
Suggested Research Journal : Entrepreneur
Journal of Entrepreneurship and innovation in emerging economics
Journal of business venturing

79
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-VI- ENTREPRENEURSHIP
PAPER - V
VENTURE VALUATION AND ACCOUNTING
Course Students of this course will be able to:
Outcomes 1. Understand the technique of venture valuation
2. Comprehend different joint venture models
3. Illustrate financial estimates
4. Apply financial projections to venture under consideration
Syllabus Contents:
Unit 1: Meaning Need and significance of Venture Valuation Factors considered in Venture
Valuation Management, Market, Science and Technology, Financials and funding phase
Basics of Accounting Journal, Ledger, Income Statements and Balance Sheets
Unit 2: Joint Venture Accounts
1. Features Accounting for joint ventures, Amalgamation, Absorption and External
Reconstruction
2. Meaning Types of Amalgamation Purchase Consideration Meaning and
computation;
3. Valuation of shares; Methods of accounting for Amalgamation Pooling of Interests
Method and Purchase Method
Model Journal entries and Ledger Accounts Simple problems only.
Unit 3: Financial Estimates and Projections:
1. Cost of Project, Means of Finance, Estimates of Sales and productions
2. Cost of production- Working capital requirement and its financing, Profitability
projections
3. Projected cash flow statement; Projected balance sheet
Financial Modeling using spreadsheet.
Unit 4: Sources of Finance
1. Internal and External Sources; Debt and Equity Merits and Demerits
2. Initial Public Offering; Term Loan; Commercial Paper; Factoring
3. Raising capital in International Markets
Approach of financial institutions while appraising venture; discuss format of any
financial institute while appraising venture funding.
Reference Books:
1. Projects- Planning, Analysis, Selection, Financing, Implementation and Review; Prasanna
Chandra; The McGrawHill Companies
2. Financial Management; I M Pandey; Vikas Publishing House PVT
3. Project Management; Clifford Gray and Erik W. Larson; The McGraw Hill Companies
4. Venture Capital and the Finance of Innovation; Andrew Metrick and Ayaka Yasuda; John Wiley
and Sons.
Suggested Additional Readings: (if web source then provide url)
1. Connect Dots

80
 2. https://www.mca.gov.in/Ministry/notification/pdf/AS_14.pdf
3. www.entrpreneur.com

Suggested Research Journal : Entrepreneur

Journal of Entrepreneurship and innovation in emerging economics
Journal of business venturing

81
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-VI- ENTREPRENEURSHIP
PAPER - VI
INNOVATION TECHNOLOGY MANAGEMENT
Course Outcomes Students of this course will be able to:
1 Understand the concept and dynamics of innovation
2 Analyze the challenges of innovation.
3 Diagnose the principles of innovation and creativity.
4 Illustrate process of innovation
Syllabus Contents:
Unit 1: Innovation-Meaning, Characteristics, Purpose/ goals of innovation, Sources of
innovation, Types of innovation. Differences between invention and innovation,
brain hardware and innovation process, Innovation and entrepreneurship,
Sustainability and Innovation, Innovation Management Strategies.
Theories of Innovation- Peter Drucker, Schumpeter, X- Efficiency Theory.
Unit 2: Planning and organizing for innovation-Innovation Environment, Innovation
Opportunities, Strategizing Innovation, Innovative Organization Structures
Unit 3: Creative Thinking-What is Creativity, Components of Creativity, Creativity
Process and Techniques for improving creativity process, Mechanism of
Thinking. Barriers to creativity, Organization and personal factors to promote
creativity. Principles and Techniques for Creative Ideas, Six Hat Thinking
Exercises and Lateral Thinking Exercises. Methods and Tools for Creative
Problem Solving.
Unit 4: Managing Innovations:- Product Innovations, Process Innovations, Innovation
Diffusion, Legal Aspects of Innovation ,innovation in services, protecting the
innovation, commercializing the innovation
Reference Books:
1. Khandwalla, N. Pradip (2009). Lifelong Creativity An Unending Quest, New Delhi: Tata
McGrawHill
2. Drucker, F. Peter (2015). Innovation and Entrepreneurship, UK: Elsevier, John Wiley
3. Christensen, M. Clayton, Raynor, E. Michael (2003). The Innovators Solution, Harvard Business
School Press Boston
4. De Bono, Edward (2008). Creativity Workout: 62 Exercises to unlock Your Most Creative Ideas, 2/e;
Amorata Press

82
5. De Bono, Edward (2015). Lateral Thinking: Creativity Step by Step, International Edition; Harper
Perennial Publishers
6. Business Innovation in the 21st Century, Praveen Gupta, S Chand.
7. Entrepreneurship & Innovation Management ( An Industry Perspective) by R. Gopal and Pradip M
anjrekar, Excel Books
8. Paul Trott, Innovation Management and New Product Development, 4e, Pearson, 2018.
9. Vinnie Jauhari, Sudanshu Bhushan, Innovation Management, Oxford Higher Education, 2014.
10. Innovation Management, C.S.G. Krishnamacharyulu, R. Lalitha, Himalaya Publishing House, 2010.
11. A. Dale Timpe, Creativity, Jaico Publishing House, 2003.
12. Brian Clegg, Paul Birch, Creativity, Kogan Page, 2009.
Suggested Additional Readings:
A. Business Legends; GeetaParimal
B. Stay Hungry Stay Foolish
C. www.entrpreneur.com
Suggested Research Journal :
Journal of Entrepreneurship and innovation in emerging economics
Journal of Innovation and Entrepreneurship
International Journal of Entrepreneurship and Innovation Management

83
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-VII - BUSINESS ANALYTICS
PAPER-IV
CLOUD COMPUTING AND VIRTUALIZATION
Course Students of this course will be able to:
Outcomes 1. Defining different types and services of cloud computing.
2. Determining the role of virtualization in cloud computing.
3. Understanding security issues in cloud computing.
4. Describe risk assessment and management in cloud.
Syllabus Contents:
Unit 1 Introduction to Cloud Computing :Introduction to cloud, Centralized and Distributed
Computing, Layers and Types of Cloud, Desired Features of a Cloud, Cloud
Architecture, Services and Applications: Infrastructure as a Service, Platform
as a Service, Software as a Service. Benefits and Disadvantages of Cloud Computing,
Unit 2 Virtualization: Introduction to Virtualization Technologies, Load Balancing and
Virtualization, Understanding Hyper visors, Understanding Machine Imaging, Porting
Applications, Virtual Machines Provisioning and Manageability Virtual Machine
Migration Services, Virtual Machine Provisioning and Migration in Action,
Unit 3 Cloud Management &Security: Administrating the Clouds, Cloud Management
Products, Emerging Cloud Management Standards, Securing the Cloud, SecuringData,
Establishing Identity and Presence, Storage Area Networks, Disaster Recovery
in Cloud.
Unit 4 Risk Assessment & Management: Risk of Cloud computing and Related Cost ,Risk
Assessment and Management , Risk of Vendor Lock- in, Risk of Loss of control over
IT services, Risk of Poor Provisioning, Risk of Multi tenancy environment , Risk
failure of cloud provider. Risk management framework,
Reference Books:

1. U S Pandey and Kavita Choudhary, S.Chand, 1st edition, 2014

2. Computing Sosinsky B., Wiley India ISBN 13: 9788126529803.
3. J., Goscinski A., John Wiley &
Sons ISBN NO: 81 7758 575-4
4. Computing A practical T., Velte A., Elsenpeter R., Tata McGrawHill.
5. loud Computing with NareshKumarSehgal, Springer, 2019
6. Computing Black KailashJayaswal, JagannathKallakurchi, Donald J. Houde, D. Deven
Shah, DreamTech Press,2014

84
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-VII - BUSINESS ANALYTICS
PAPER-V
BUSINESS ANALYTICS USING R
Course Students of this course will be able to:
Outcomes 1. Understand basics of programming and R.
2. Install and configure software necessary for data analytics
3. Make use of various functions and control statements.
4. Analyze data graphically by creating a variety of plots using the appropriate
visualization tools of R.
Syllabus Contents:
Unit 1 Programming Fundamentals and Overview of R:
Introduction, Algorithm, Flowchart, Programming Languages, History and Overview
of R, Basic features of R, R Resources, Limitations of R
Unit 2 R Environment
R Installation, Getting started with R interface, Basic Syntax, R Data Types,
Variables, Objects, Attributes, Vectors, Matrices, Lists, Factors, Operators, Getting
data into R, Data Frames, R Environment
Unit 3 Control Statements and Functions
Manage Data Frames with R Packages, Decision Making, Control Structures If Else,
Looping Statements For Loop, While Loop, Functions, Loop Functions, Argument
Matching, Develop R Scripts, Dates and Times, Data Interfaces, Removing NA
Values
Unit 4 Data Visualization
Introduction, Data Visualization using R packages, Visualizing Distributions, Plots for
Data Visualization, Basic Statistical Analysis, Model Basics, Primary R Functions, R
objects for Statistical modeling, Model
building, Visualizing Models
Reference Books:
1. R for Business Analytics, A Ohri
2. Hadley Wickham, Garrett Grolemund, R for Data Science: Import, Tidy, Transform, Visualize, and
Model Data, O'Reilly Media; 1 edition
3. Murray Aitkin, Brian Francis, John Hinde, and Ross Darnell, Statistical Modelling in R, Oxford
University Press; 1 edition, 2009
4. Statistical data analysis explained: applied environmental statistics with R, Clemens Reimann.
Chichester: JohnWiley and Sons
5. Data science in R: a case studies approach to computational reasoning and problem solving, Deborah
Nolan.Boca Raton: CRC Press

85
 MBA Through Online Mode
MBA -II SEM-IV
ELECTIVE-VII - BUSINESS ANALYTICS
PAPER-VI
BUSINESS FORECASTING
Course Students of this course will be able to:
Outcomes 1. Understand business forecasting
2. Explain qualitative methods of business forecasting
3. Illustrate quantitative methods of business forecasting
4. Demonstrate statistical tools for business forecasting
5. Use statistical tools for business forecasting
Syllabus Contents:
Unit 1 Concepts: Definition, Objectives, Principles of forecast, Collection of data, Types of
Forecasting: General Business Forecasting, Financial Forecasting, Accounting
Forecasting, Demand Forecasting, Sales Forecasting and Capital Forecasting. Parameters
to choice of forecasting methods, Advantages of Business Forecasting, Limitations of
Business Forecasting.
Unit 2 Qualitative Methods of Business Forecasting: Grass Roots, Market Research, Panel
Consensus, Historical Analogy, Market surveys, sales force opinion, Life cycle analysis,
Nominal group testing, Delphi method, Executive opinion.
Unit 3 Quantitative Methods of Business Forecasting: Intrinsic and Extrinsic Average
Demand, Time Series Analysis: Simple Moving Average, Weighted Moving average,
Exponential smoothing, Naïve Method; Seasonal Index, Regression analysis, Box
Jenkins Technique
Unit 4 Statistical Tools for Business Forecasting: Factor Analysis, Cluster Analysis, Logistics
Regression analysis, Conjoint Analysis.
Forecast Accuracy: Concept, Factors affecting accuracy of forecast, Monitoring of
Forecast Accuracy, Forecast Errors, and Forecast Accuracy Metrics. Assessing Forecast
Quality. Case studies related to business forecasting.

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Reference Books:
1. Basic econometrics Gujarati D. N., 4th International Ed., McGraw Hill, Singapore.
2. Business Statistics Hooda R. P.
3. Business Statistics Sharma J K
4. Basics of Supply Chain Management Study Guide for APICS, CPIM Course Certification
Course of Institute of Manufacturing Resource Management of India.
5. Business Forecasting- John E. Hanke, Dean Wicheren
6. Econometric Models and Economic Forecasts - Pindyck, R. S., and D. L., Rubinfeld, McGraw
Hill, New York.
7. Forecasting: in Business and Economics Granger C. W. J.
8. Forecasting Methods and Applications- Makridakis, S., S. C., Wheelwright and V. E. McGee,
John Wiley & Sons, New York.
9. Future Ready: How to Master Business Forecasting- Steve Morlidge Methods and Techniques of
Business Forecasting, Butler, W. F., Prentice-hall, Inc., New Jersey.
10. Practical Business Forecasting - Michael K. E., Wiley.

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 MBA Through Online Mode
MBA-II, SEM-IV
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-IV
TRAVEL AGENCY AND TOUR OPERATIONS MANAGEMENT
Course Outcomes: After studying this course students will be able to
1. Identify the future trends in travel agency.
2. Manage employees in a travel business.
3. Understand scope in tour and travel business.
4. Know the rules and policies.
5. Develop tour package
Syllabus Contents:
Travel Trade - Historical Perspectives - Emergence of Incredible India
- Types of Tour Operators - Wholesale and Retail Travel Agency
Unit1
business- Linkages and Integration with the Principal Service
Providers - the Changing Scenario of Travel Trade.
Travel Agency- Definition, Concept, Origin of Travel Agency,
Development of Travel agency Business. Functions and
Unit2
Organizational structure of travel agency. Approval of Travel agency
Rules of IATA, Dept. of Tourism , Govt. of India (DOT)
Tour Operations Management- Different functions of a travel agent,
Services of Travel Agents Liasioning, Counseling, Organizing &
Unit3 Distributing, Functions of Travel Agents Itinerary planning,
reservations, hotel booking, and car rental services.

Itinerary Planning - Importance, Types of Itinerary -Resources and

Steps for Itinerary Planning - Tour Formulation and Designing Process.
Tour Packaging - Importance, Components, Classifications of Tour
Unit4
Packages. Costing - Types of costs Components of it- cost sheet
Preparation - Tour pricing - Calculation of tour price Pricing
strategies

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Reference Books:
1. Mohinder Chand, Travel Agency Management, Anmol Publications Pvt. Limited, 2009
2. Sudhir Andrews, Introduction to Tourism and Hospitality Industry, Tata McGraw-Hill
Education, 2007
3. JagmohanNegi, Travel Agency and Tour Operation -Concepts and Principles, Kanishka
Publishers, Distributors, 2006
4. Dennis L. Foster, The Business of Travel - Agency Operations and Administration, Glencoe
Division, Macmillan/McGraw-Hill, 2011
5. SunetraRoday, ArchanaBiwal, Joshi Vandana, Tourism Operations and Management, Oxford
University Press, 2009
6. Ralph G. Phillips, Susan Webster, Group Travel Operating Procedures, Van Nostrand
Reinhold Company, 1993
7. Chuck Y. Gee, James C. Makens, Dexter J. L. Choy, The Travel Industry, Van Nostrand
Reinhold Publication, 2011
8. Holloway, J.C. (2002), The Business Of Tourism, Prentice Hall, London, pp.220- 279.
9. Roday. S, Biwal. A & Joshi. V. (2009), Tourism Operations And Management, Oxford
University Press, New Delhi, pp-164-296.
10. Goeldner, R & Ritchie. B (2010), Tourism, Principles, Practices And Philosophies, John
Wiley & Sons, London.

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 MBA Through Online Mode
MBA-II, SEM-IV
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-V
CUSTOMER RELATIONSHIP MANAGEMENT
Course Outcomes Students of this course will be able to:
1. Understand the significance of CRM
2. Envisage important technological tools in CRM
3. Develop e- CRM strategy
4. Understand Role of CRM in various operational areas
5. Evaluate the role of CRM in different service sectors
Syllabus Contents:
Unit 1: Fundamentals of Customer Relationship Management:
A. Relationship Management- Theoretical perspective of relationship
management., Evolution of relationship marketing, Issues in Relationship
Marketing
B. CRM: Meaning and definition and importance of CRM; Types of CRM; CRM
Cycle
Basic Concepts: Attributes of CRM, Strategic issues in Relationship Marketing,
CRM Success factors
Unit 2: Technological Tools for CRM:
A. Data Mining for CRM: CRM and Data Mining; level of data mining
operations; Data mining task; Tools and Techniques
B. E-CRM:
Defining CRM Requirement: Selecting a CRM tool; Determining CRM
requirements; Defining the functions of CRM; Identifying technological
requirements
Unit 3: Operational CRM
A. Sales and CRM: Role of CRM in Sales, Sales force automation
B. Marketing automation: Concept of marketing automation; some
applications of marketing automation.
Business Network and CRM: Role of CRM in network marketing, Concept of
Business Network management
Unit 4: CRM in services
A. Relevance of CRM in Hospital Service
B. CRM in banking and financial services
C. Relevance of CRM of Hospital services
D. CRM in Insurance Sector
Reference Books:
1. Customer Relationship Management; P.P. Singh, N. Jinender Kumar; Regal Publication
2. Customer Relationship Management; William G Zikmund, Raymond McLeod, JR., Faye W.
Gilbert; Wily India PHI
3. Customer Relationship Management; Dr. Jaspreet Kaur Bhasin; Dreamtech
4. Customer Relationship Management, Emerging Concept, Tools and Application; Jagdish Sheth,
Atul Parvatiyar, G Shainesh; Tata McGraw Hill Education Pvt. Ltd.

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 MBA Through Online Mode
MBA-II, SEM-IV
ELECTIVE VIII - HOSPITALITY MANAGEMENT
PAPER-VI
EVENT MANAGEMENT
Course After studying this course students will be able to -
Outcomes: 1. Understand the concept and importance of Event Management.
2. Analyze the process of strategic marketing and the need for strategic marketing
for events
3. Analyze the requirement of clients and do the planning of activity.
4. Create plan for various types of events
5. Evaluate the plan developed for events.

Syllabus Contents:
Introduction to Event Management
Introduction to Events and principles of event management, type and Size of event,
Unit1 planning and execution of Event, Legalities, permissions and licenses, Characteristics of
an event manager, The role of an event manager.
Marketing for Events
Need Assessment Research, customer focus, product focus ,Ideation and planning,
Unit2 Introduction to sales and sales pitches, Strategic budgeting and negotiations,
Sponsorships sponsor types / categories, identifying potential sponsors, preparing
sponsorship decks, Media plan designing a media plan, Introduction to email
marketing and copywriting
Event Planning And Management
Planning an event steps, Feasibility study, site survey and inspection, venues, time
Unit3 and scope of work, Understanding event and stage design and layouts putting ideas
on paper, Vendor management and planning with vendors, budget allocation and work
delegation
Event Production And Logistics
Unit4 Elements of production, Stage construction and elements, Infrastructure, Framing and
branding, Parking, travel and logistics, Sanitation and hygiene, Safety and security
Reference Books:
1. Event Management, 2nd Edition, ELSEVIER Publication, Glenn A.J. Bowdin, Johnny Allen,
William
2. Event Management by Lynn Van Der Wagen and Brenda R. Carlos
3. Event Planning by Prof. Nisar Merchant
Suggested Research Journal :
International Journal of Hospitality and Event Management
International Journal of Event Management Research

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