SECTION 1: EXECUTIVE SUMMARY

One of the Philippines' top-earning industries is poultry farming. When it

comes to production costs, this type of agriculture can be quite effective. Every year,
millions of chickens are consumed and processed, indicating that demand is rising.
Since chickens may be sold as meat after producing eggs that will provide more profit
than any other farming, our company specifically picked layer and broiler farming.

By offering high-quality poultry products, ensuring animal welfare,

sustainability, and customer satisfaction, Cluck n' Hatch aspires to become a leading
poultry farm that is recognized globally for innovation, efficiency, and ethical
practices in broiler production, egg farming, and layers hen management. This is done
by providing innovations on its product and fortifying relationships within the
industry for continuous improvement. Cluck n' Hatch are able to know what to
provide in the market and how to minimize threats and combat weaknesses by
utilizing the opportunities it has by making a list of all its strengths, weaknesses,
opportunities, and threats.

In addition, our organization guarantees that its objectives will be met in the
upcoming year in order to considerably advance and meet our 5-year vision. Although
it might not be as simple as it first appears, our firm will make sure that everything is
done with the assistance of our teams, organizations, employees, and other staff.

Consequently, our key performance indicators, which are used to assess

whether an organization, employee, and other staff members have successfully met
performance goals, will be a huge help to us as we work to improve and strategically
consider how we can have a significant impact on our offerings and satisfy our
customers.

Cluck n' Hatch will make its product available in the Batangas region in
making chicken farming accessible there and across the nation. To make and earn
enormous profit, not just in the Batangas region but also outside the province. Our
commitment to bringing the poultry farming industry together goes beyond national
boundaries.

Our vision extends beyond borders, and we are dedicated to bringing the
world of poultry farming closer together. Cluck ‘n’ Hatch believes in fostering a sense
of global community among poultry enthusiasts, starting from our current operations
in the Province of Batangas to potential expansions outside the region and beyond.
We are committed to making the joy of poultry farming accessible to individuals and
businesses, regardless of their location or experience level, ultimately enriching the
lives of poultry enthusiasts across the country.

Section 9 lists all potential competitors, including supermarkets, big producers

of poultry products, and local poultry owners. Cluck n' Hatch's advantages were also
emphasized in this section, which can be a huge help to our company in dealing with
competitors.

The company's product, price, place, and promotion strategies are listed under
the marketing plan section, along with the key performance measurements/goals that
were created. Cluck n' Hatch offers products like broilers and eggs that will meet the
community's needs and are reasonably priced.

Its location in San Mariano, San Pascual, Batangas is far from residential
areas to ensure public safety. We engage in a variety of marketing initiatives to
persuade the public to purchase our goods.

The human resources listed under section 11 will be used to take advantage of
the opportunities found as well as to accomplish the goals listed under section 5.

The Operations Plan discussed all the tasks and goals that must be
accomplished over a five-year period. The operations plan includes all the strategic
actions, programs, budgets, and corresponding risks that will turn the identified goals
into reality and help the company achieve its mission, vision, and goals. In the time
allotted, Cluck n' Hatch wants to produce and supply safe, high-quality broilers and
eggs as well as implement environmentally sustainable practices.

The financial projections in this section, which are related to the operations
plan, show the company's expected sales and expenses, while this section also
highlighted the budget for initiatives aimed at increasing customer satisfaction,
fostering

sustainability, eliminating waste, and going global. The team developed the
company's financial information deliberately and thoughtfully, taking into account
which key performance indicators should be our main concern as we prepare a budget
for the specified time frame.

SECTION 2: ELEVATOR PITCH

The Cluck ‘n’ Hatch is a type of agricultural business that was established by
the four Santiago Sisters, fueled by their desire to make an impact in the agricultural
sector and to secure a sustainable income. The business is located at San Mariano, San
Pascual, Batangas. It is the best location for the poultry business since based on the
results of the thorough study and research the area is suitable for poultry farming.
Considering factors such as climate, feed availability, water supply, waste
management options, proximity to markets, and relevant permits or regulations.

The Cluck ‘n’ Hatch is a business that involves raising chickens known as
broilers specifically for meat production and it also engages in egg production by
keeping hens also known as layers to produce eggs. This business is dedicated to
these products in a high-quality way while prioritizing the well-being of the animals
by ensuring that they are raised in a healthy and ethical manner.

Lastly, the business has a well-trained staff that possesses extensive

knowledge of poultry farming to meet quality standards at every stage of poultry
farming, ensuring that the chickens and eggs meet the highest benchmarks for
freshness, taste, and safety. Also, this has a facility designed to minimize odors and
efficiently handle waste by converting it into valuable fertilizers. The business
believes in utilizing every resource responsibly, aiming to reduce waste and contribute
to a more sustainable agricultural ecosystem. In addition, the business values
customer feedback in order to make necessary adjustments.

SECTION 3: COMPANY VISION AND MISSION STATEMENT

 SECTION 4: SWOT ANALYSIS

The SWOT Analysis of a poultry business provides a comprehensive

evaluation of its internal strengths and weaknesses, as well as external opportunities
and threats in the broader industry. Through SWOT analysis, we gain insights into our
industry standing, enabling us to formulate strategies to enhance market share,
identify promising opportunities, and prioritize the development of our strengths.
Here’s the SWOT Analysis of the Cluck ‘n’ Hatch:

Strengths

S1 Experienced and skilled poultry farmers

S2 Eliminated odor in poultry farm

S3 Strong biosecurity standards reduce the possibility of disease outbreaks and

S4 Noticeable presence in nearby marketplaces with loyal customer and

established

S5 Social media platforms (E-commerce and online sales)

S6 Technological Advancement

Weaknesses
W1 Solid connections to feed suppliers

W2 Facilities and infrastructures that may need big upgrades and additions

Opportunities
O1 Social media platforms (E-commerce and online sales)
 O2 Connection with potential business partners

Threats
T1 Climate Change and Weather Events

T2 Disease Outbreaks

T3 Intense market competition within the poultry industry

One of Cluck 'n' Hatch's strengths lies in its team of experienced and skilled
poultry farmers. To capitalize on this, the business can establish collaborative
Research and Development (R&D) initiatives with the experts to delve into the
formulation of organic feeds that can help with the growing demand for organic
poultry products and also highlight the business' commitment to innovation and
sustainable practices. Additionally, the farm's successful elimination of odor in its
poultry operations is another strength of the business. By utilizing social media
platforms for e-commerce and online sales, Cluck 'n' Hatch can develop engaging
content about farmers and sustainable practices, thereby further capitalizing on the
growing demand for poultry products.

Furthermore, the farm's strong biosecurity standards serve as a powerful

defense against potential threats such as disease outbreaks. With this, collaborating
with other potential partners in the poultry farming industry can further help in
disease control efforts. Facilitating seminars and knowledge-sharing sessions for farm
employees to stay updated on disease control protocols aligns with the farm's
commitment to ensuring the well-being of its poultry and minimizing the impact of
external threats. The weaknesses identified, including solid connections to feed
suppliers and facilities that may need significant upgrades, can be addressed through
strategic collaboration. Collaborating with potential partners in the poultry farming
industry can help mitigate the weakness in facilities and infrastructure, leading to
shared resources and knowledge.

Moreover, incorporating renewable energy solutions, such as solar power, can

make facilities more sustainable; it can address the weaknesses in facilities while also
mitigating potential threats related to climate change and weather events.

SECTION 5: GOALS

Within the next year, our primary goal is to significantly advance toward our
overarching 5-year vision, which is to establish our poultry business known for
innovation, efficiency, and ethical practices in broiler production, egg farming, and
layers hen management.

To achieve this, our focused efforts over the next year will include:

1. To differentiate the business by offering a diverse range of products or

services.
2. To showcase our commitment to environmental sustainability.
3. To establish a motivated workforce to ensure the efficient operations.

SECTION 6: KEY PERFORMANCE INDICATORS (KPIs)

The Cluck ‘n’ Hatch sets standards that are essential for a business in order to
evaluate the process towards achieving long-term goals.

Objectives KPI

To differentiate the business by  Add variety of products (dressed

offering a diverse range of products and marinated chicken)
or services.  Achieve 90% customer
satisfaction
 To showcase our commitment to  Acquisition of machines and
environmental sustainability. technology to reduce waste
 95% renewable energy usage

To establish a motivated workforce to  98% of employee’s training and

ensure the efficient operations development
 Achieve 90% customer
satisfaction

SECTION 7: TARGET CUSTOMERS

The following are our target customers:

Restaurants in Batangas
 Our commitment to providing top-tier poultry ensures restaurants have access
to authentic, high-quality ingredients, elevating the taste and appeal of their
dishes.
 In the restaurant business, maintaining consistency is crucial. Cluck ‘n’
Hatch’s reliable supply chain ensures restaurants can consistently deliver top-
notch menu items.
 Recognizing the demand for bulk purchases, Cluck ‘n’ Hatch offers a
convenient platform for restaurants to buy in larger quantities, promoting cost-
efficiency without compromising quality.
 Our platform simplifies the procurement process, offering a range of poultry
breeds, price comparisons, secure transactions, and timely deliveries. This
convenience saves valuable time and effort for restaurant owners and chefs,
making their operations smoother.
Resorts in the province.
 Resorts prioritize offering top-notch experiences to their guests, including
high-quality dining options. Cluck ‘n’ Hatch provides authentic, premium
poultry products that align with the resorts' commitment to quality, ensuring
their culinary offerings meet the highest standards.
 Resorts often require a substantial volume of poultry products to cater to their
guests' dining needs consistently. Cluck ‘n’ Hatch can accommodate bulk
orders, ensuring a consistent supply of top-quality poultry products to meet the
demands of busy resort kitchens.
 Resorts often have diverse menus catering to various tastes and dietary
preferences. Cluck ‘n’ Hatch provides a wide range of poultry products,
allowing resorts the flexibility to create diverse and customized menu options
for their guests.

 Cluck ‘n’ Hatch aims to be a reliable supplier, offering not just products but
also excellent service. This includes timely deliveries, consistent quality, and
personalized assistance, ensuring a seamless procurement process for the
resorts' kitchen staff.

By targeting resorts in Batangas, Cluck ‘n’ Hatch aims to be a trusted partner in

enhancing their culinary offerings, providing high-quality, locally-sourced poultry
products that meet the standards of excellence these establishments strive for,
thereby contributing to a memorable dining experience for their guests.

Grocery stores and Retail Stores

 Grocery stores require a wide range of poultry products to cater to their
diverse customer base. Cluck ‘n’ Hatch provides an array of authentic and
high-quality
poultry products, including broilers and eggs, allowing grocery stores to
diversify their offerings and meet varying consumer demands.
 Grocery stores rely on consistent and reliable suppliers to maintain their stock.
Cluck ‘n’ Hatch ensures a steady supply of top-tier poultry products, enabling
grocery stores to maintain their inventory without compromising on quality.
  Cluck ‘n’ Hatch offers a seamless platform for grocery stores to procure
poultry products. The platform allows for easy browsing, competitive pricing,
secure transactions, and efficient deliveries, streamlining the purchasing
process for the stores' procurement managers.
 Building partnerships with reliable suppliers is key for grocery stores. Cluck
‘n’ Hatch aims to establish a long-term relationship with grocery stores in
Batangas, offering consistent quality, competitive pricing, and excellent
service to become a trusted and preferred supplier.

By targeting grocery stores, Cluck ‘n’ Hatch aims to become an integral part of
their supply chain, providing not just products but also reliability, convenience,
and a commitment to local sourcing that aligns with the needs and preferences of
both the stores and their customers.

Local Community
 Establishing a strong presence within the local community fosters trust and
support. By catering to the needs of Batangas residents, Cluck ‘n’ Hatch can
build a loyal customer base that appreciates locally-sourced, quality poultry
products.
 Supporting local businesses is a growing trend, and Cluck ‘n’ Hatch being a
local poultry farm contributes to the local economy. By encouraging residents
to buy locally-produced goods, the business helps stimulate economic growth
within the region.
 Offering a convenient platform for locals to access high-quality poultry
products simplifies their shopping experience. Cluck ‘n’ Hatch’s online
platform allows residents to conveniently purchase fresh poultry products
without having to travel far, aligning with their need for accessibility.
 Engaging with the local community provides an opportunity for Cluck ‘n’
Hatch to educate residents about poultry farming practices, sustainability
efforts, and the importance of locally-sourced food. This engagement can
create awareness and appreciation for the efforts behind the products.
  Cluck ‘n’ Hatch, being deeply rooted in Batangas, can showcase local flavors
and traditions through its poultry products. This integration fosters a sense of
community and cultural pride among residents, creating a stronger bond
between the business and its customers.

By targeting the local community in Batangas, Cluck ‘n’ Hatch aims to not only
provide quality products but also to become an integral part of the community by
contributing to its economic growth, convenience, education, and cultural identity.
This strategy builds a foundation for long-term relationships and loyalty within the
local market.

SECTION 8: INDUSTRY ANALYSIS

An industry analysis serves as a valuable tool for every business, offering a

comprehensive view of the market's condition, potential for growth, and niches
where

companies can excel. This analysis plays a crucial role in shaping strategic decisions,
enabling businesses to adapt swiftly and effectively to evolving business landscapes.

DOES CLUCK 'N' HATCH HAS COMPETITIVE EDGE?

Yes, because,

 Cluck 'n' Hatch utilizes technology to streamline the flow of delivery and
other operational processes. This is a way that the business applies to have a
faster service, reduced lead times, and enhanced customer satisfaction,
providing a competitive edge.
 Cluck 'n' Hatch also has the ability to formulate feeds in-house using
technology. This is used to reduce the dependence on external suppliers but
also to provide control over the quality of the feeds that can potentially help
in having a cost saving and improved product quality.
 Cluck 'n' Hatch embraced sustainable practices not only to showcase social
responsibility but also to serve as a competitive advantage because, by
 focusing on sustainability, Cluck 'n' Hatch can reduce expenses, enhance
brand reputation, and attract environmentally conscious consumers.
 Cluck 'n' Hatch has experienced and skilled employees that help in having
healthy poultry, minimizing losses, and maintaining a consistent supply of
high-quality products.

SECTION 9: COMPETITIVE ANALYSIS & ADVANTAGE

Competition is a constant element in industries that are prospering. Even in a

poultry business, competition is always present and each competitor possesses distinct
advantages and faces challenges or has its disadvantages. In the Clutch ‘n’ Hatch
business, the key competitors within this domain are:

Egg Substitutes (like Silken Tofu)

Egg substitutes are alternatives to traditional eggs. They are commonly used
by people with dietary restrictions and ethical concerns. The production of egg
substitutes

can be more environmentally friendly and sustainable compared to conventional egg

farming but Some egg substitutes may not perfectly replicate the taste and texture of

real eggs, which can be a drawback and egg substitutes may contain additives or
processed ingredients that some consumers prefer to avoid. Also, it is more expensive
than traditional eggs, making them less accessible to budget-conscious consumers.

Local Poultry Owners near location or in other places

Local poultry owners, often small businesses serving local customers, play a
vital role in the industry. However, they face limitations in production capacity and
technology adoption. This hinders their ability to scale up and compete effectively in
a market that demands efficiency and product quality.

Large Poultry Product Producers such as San Miguel Pure Foods Company
 San Miguel Pure Foods Company, Inc. is involved in various aspects of the
food and agribusiness industry, including poultry production. They produce a wide
range of poultry products, such as chicken and processed poultry items, under their
well-known brand, "Magnolia Chicken." They have a strong presence in the
Philippines and have established themselves as a major player in the poultry sector in
the country. San Miguel Pure Foods Company, Inc. has many strengths, including its
diversified portfolio, strong brand presence, and vertical integration. However, it also
faces challenges related to market competition, regulatory compliance, and changing
consumer preferences.

The Cluck ‘n’ Hatch’s Competitive Edge

In comparison to its competitors, Cluck n’ Hatch possesses several distinct

advantages:

1. Affordability: Since the owner of the business is the Santiago Sisters, they
have the control over their prices. Also, poultry products are often more
affordable compared to other animal protein sources.

2. Adaptability and Flexibility: Cluck n’ Hatch excels in adapting swiftly to

market changes and consumer preferences. This enables them to stay ahead
in a fast-paced industry.

3. In-House Delivery Capability: The Cluck n’ Hatch offers an in-house

delivery service that ensures timely and efficient product delivery, enhancing
customer satisfaction and reliability.

4. Quality: Chuck ‘n’ Hatch greatly focuses on product quality and freshness.
Ensure that the poultry products offered are of high quality, properly
handled, and delivered fresh to consumers.

5. Technological Advancement: Cluck n’ Hatch embraces advanced

technology, which streamlines production processes, ensures top-quality
 products, and expands their reach, giving them a competitive edge in both
efficiency and product quality.

6. Job Opportunities: The employees in Chuck ‘n’ Hatch are just the people in
San Pascual, they are near the business that can be an advantage since if any
issues or challenges arise with your poultry stock, it's easier to address them
when you're in close proximity to the source. They have a stronger sense of
the community and it can lead to higher retention rate.

SECTION 10: MARKETING MIX

Poultry farming is one of the most profitable businesses commercially for the
purpose of meat, eggs and feather production. Marketing Plan will help Cluck n’
Hatch to advertise their products, research for techniques to be used on product
development and increase profitability.

Logo

Welcome to San Pascual's pride - the Cluck 'n'

Hatch, where the Santiago Sisters will bring you
eggs and chickens drenched in quality! Our logo
shows a chicken laying on an egg in a nest, which
depicts new beginnings. Two yellow diamonds
shine and depict hope and prosperity, while a
brown coop echoes our heritage. Our playful font
dances with our lively spirit and shows positivity,
and a splash of brown hums the joyous tunes of our clucking farm. Set against a
warm yellow backdrop, our logo is a sunshine-filled invitation to a farm of quality
eggs.
Product

Presenting our business, Cluck ‘N’ Hatch which we offer high quality eggs, broilers
and layer chickens that can sustain the needs of our customers and contribute to
human nutrition by providing high-quality protein and low levels of fat, with a
desirable fatty acid profile. In order to ensure the healthy condition of our chicken, we
give different vitamins to ensure that our chickens can avoid different diseases and to
strengthen their immune system in the constantly changing weather conditions. In the
next few years, we will add two varieties of products which are marinated and dressed
chicken. These two products can provide our customers with convenient food because
they can easily cook it and satisfy their cravings.
Place

Cluck ‘N’ Hatch is located at San Mariano San Pascual, Batangas. We decided to
establish our business here for ease distribution of our products, retailers and
wholesalers will give a helping hand to easily approach the consumers. This location
is very accessible because there are roadways that trucks, cars, and other
transportation vehicles can pass
through.

Promotion

Nowadays, social media is convenient to use. To easily keep in touch with our
customers, we decided to create a Facebook Page and Instagram account. With the
help of Happy Life, an organization that conducts different activities for kids, we
collaborated on an annual Easter Egg activity to engage kids into different fun and
exciting activities.
Price

We aspire to provide high quality eggs and chickens to our customers once they
purchase our products. The prices listed below can be changed in the next few years
due to inflation and different factors.
Possible prices of our products in the next few years.

SECTION 11: TEAMS

In our poultry business, Ms. Adrienne Marie G. Catapang serves as the CEO
who provides the overall leadership and direction of the business. We also have a
Sales and Marketing Manager who is tasked with boosting poultry product sales by
crafting marketing strategies to reach customers, retailers, and wholesalers, while also
analyzing market trends and customer feedback to adapt strategies for increased sales.
 Additionally, our Operations and Production Manager oversees the day-to-
day poultry farm operations, managing poultry product production, ensuring
efficiency and high-quality outcomes. While, the Finance Manager oversees the
financial aspects of the poultry business. Together with her team, they handle
budgeting, financial planning, and cost control to maintain the business's
profitability.

In addition, we also have a HRM Manager who is in charge of human

resources for the poultry business, responsible for recruitment, training, and retaining
skilled employees in various roles, such as farm workers and administrative staff.
She
ensures compliance with labor laws, addresses employee relations, manages
compensation and benefits, and creates a positive and safe working environment.

Furthermore, we have someone who specializes in research and

development, with a focus on innovation and the exploration of new products and
processes that are in line with current market trends and consumer preferences.

Lastly, the poultry farmers are responsible for the day-to-day care of the
poultry, which includes tasks like feeding, monitoring health, and maintaining the
facilities. They also oversee the incubation and hatching processes, ensuring the
healthy production of chicks.

In the upcoming years, our business will require the following individuals:
 An expert responsible for overseeing the IT infrastructure, managing software
systems, and implementing technology solutions that support various facets of
our business.
 A professional in the legal and regulatory requirements of the poultry industry,
responsible for ensuring the business's compliance.
 Goal I. To differentiate the business by offering a diverse range of products or services.

2024 2025 2026 2027 2028 Expected Budget Expecte

Output Risk

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rough Start small- feedback, additional Practices quality,
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nds, and Gather gather customer branding
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nitor the Research for improved Perform enticing rating of the new breeds
chase another breed living thorough loyalty customer may promp
ference of of broiler that conditions, surveys, programs competitors
customer. will penetrate nutrition and examine buying rewarding Training respond wit
The final section of your strategic plan is your financial projections. Your financial projections help in multiple ways. First, you can use a
financial model to assess the potential results for each opportunity you consider pursuing. Also, once you determine the opportunities you will
pursue, your financial projections will map out the goals. For example, you’ll know exactly how many new customers you must attract in the
next month, and at what price point, to achieve next month’s goal.