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Sales and advertisement assignment

The document discusses the differences between selling and marketing, highlighting that selling is product-oriented with a short-term focus, while marketing is customer-oriented with a long-term approach. It also defines the Marketing Mix as the combination of Product, Price, Place, and Promotion used to meet customer needs. Additionally, it outlines Sales Promotion as short-term incentives to boost sales, with objectives including increasing sales, introducing new products, clearing inventory, attracting new customers, enhancing brand awareness, encouraging repeat purchases, gaining competitive advantage, and supporting other marketing activities.

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9 views2 pages

Sales and advertisement assignment

The document discusses the differences between selling and marketing, highlighting that selling is product-oriented with a short-term focus, while marketing is customer-oriented with a long-term approach. It also defines the Marketing Mix as the combination of Product, Price, Place, and Promotion used to meet customer needs. Additionally, it outlines Sales Promotion as short-term incentives to boost sales, with objectives including increasing sales, introducing new products, clearing inventory, attracting new customers, enhancing brand awareness, encouraging repeat purchases, gaining competitive advantage, and supporting other marketing activities.

Uploaded by

kararpita814
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MDC Assignment: Advertisement and Sales Promotion

Q.1. Write a short note on the followings: 5+5


a) Selling Vs. Marketing

Selling and Marketing are two different concepts, often misunderstood as the same. The following

table outlines their key differences based on various aspects:

Aspect Selling Marketing

Focus Product-oriented Customer-oriented

Objective Increase sales volume Build customer satisfaction

Approach Short-term focus Long-term focus

Method Push strategy Pull strategy

Activities Aggressive sales techniques Market research, advertising, etc.

Goal Profit through sales Profit through customer satisfaction

b) Marketing Mix

Marketing Mix refers to the set of actions or tactics a company uses to promote its brand or product

in the market. It is typically divided into four key elements, also known as the 4Ps: Product, Price,

Place, and Promotion. Each element must be carefully considered and aligned to meet customer

needs and achieve business objectives.

Q.2. a) Define Sales Promotion.


a) Define Sales Promotion

Sales Promotion refers to the short-term incentives or activities undertaken by companies to

stimulate the purchase or sale of a product or service. These may include discounts, coupons,

contests, free samples, and other offers designed to attract customers and boost sales.

b) Discuss the objectives of Sales Promotion


1. **Increase Sales:** Sales promotions aim to boost short-term sales by encouraging customers to

make a purchase.

2. **Introduce New Products:** They help create awareness and generate interest in newly

launched products.

3. **Clear Excess Inventory:** Promotions can be used to sell surplus stock quickly.

4. **Attract New Customers:** By offering incentives, companies can attract new buyers who may

later become loyal customers.

5. **Enhance Brand Awareness:** Special offers and promotions draw attention to the brand,

increasing its visibility.

6. **Encourage Repeat Purchases:** Loyalty programs and discounts can motivate customers to

return and buy again.

7. **Gain Competitive Advantage:** Promotions help differentiate a brand from competitors, making

it more appealing to customers.

8. **Support Other Marketing Activities:** Sales promotions complement advertising and personal

selling efforts to achieve marketing goals.

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