Sanjay Soni

E Mail: sanjaysoni2008@gmail.com
Contact: +91 9116099662, +91 9303633336

Seeking a challenging career with an organization where my potential is fully realized paving way to the pinnacle of
professional success and self-actualization. I want to know more and more about the new technologies coming and stay up
to date to today’s trend through training programs and a part by working for your esteemed company.

PROFESSIONAL SNAPSHOT

 A self-motivated professional with 16.5 years of extensive experience in Strategy Planning, Project
Management, Marketing and Product Management, GTM, Acquisition – B2B & D2C, SAAS, Usage &
Retention, Enterprise Business Solutions.
 Presently working with Bharti Airtel Limited as Head- Business Planning & Consumer Insight, Gurgaon
 Deft in handling the entire process & a track record of formulating cost-effective strategies in accordance with
business growth objectives.
 A keen communicator with exceptional team building & Interpersonal skills with the ability to work in a dynamic
environment.
 Proficient in managing product portfolio mix and liaising with vendors to ensure timely product launch, while
formulating policies for setting organizations on the path to growth and profitability.

CORE COMPETENCIES

Strategy Planning & execution Project Management & Communication Business Consultant Business
Analyst Revenue Enhancement Product Owner & Customer AcquisitionProduct Launch Business &Process
Development Market Penetration Relationship ManagementCampaign Management Consumer Insights
Churn Management Prepaid Usage and Retention Management Retail Operation Channel Management
Brand Management Digital Campus Program Wi-Fi Monetization Loyalty Management Enterprise
Business Solution GTMB2B & D2C Sales

Job Profile

 Possess keen business acumen in analyzing & understanding business requirements, customer-value
maximization and developing new business processes & revenue streams.
 Target oriented professional with proven managerial expertise in devising highly innovative ideas & Revenue
Enhancement strategies

Mar’22 – with Bharti Airtel Limited as a Head – BPCI [Business Planning and Consumer Insight], Gurgaon

Job Profile Mar’22 to till date

Head - BPCI [Business Planning and Consumer Insight], Gurgaon:
 To Plan and track key Business indicators (including Revenue elements, Market and Competition
intelligence and Network Planning along with GTM Strategy) aimed to ensure business hygiene, providing
right direction to the product team towards designing consumer value proposition and generating a feedback
mechanism on any revenue related deviations.
 Planning the strategy for GTM of multiple businesses like – FTTH, B2B, Postpaid, Prepaid, DTH, Payment Bank
 Will be responsible to Analyze Revenue and Marketing data to help the businesses to achieve the Targeted
Revenue & IRMS.
 Take part in all the meetings occur between internal teams and stake holders.
 Will ensure analysis and Revenue Forecasting
 Will be responsible to do Revenue Tracking & Revenue Analysis & Cost of Acquisition
 Analytical skills & able to handle large volume of data with highest accuracy levels
 Decision making process & provide insights to the business.
 Regularly Ensure compliance of Marketing Processes

Oct’15 – with Reliance Jio Infocomm Limited as a Regional Fixedline Business PMO – North Region,
Gurgaon
Job Profile Oct’15 to Feb’22
Regional Fixed Line Business – Project Management Office, Gurgaon:
 Generalist with experience across project management, strategy planning and execution.
 Working with the regional business head – Fixed Line on business plans, opportunities, various strategies,
long term strategic plans, product insights to meet company revenue and earnings target.
 Planning and designate project resources, preparing budgets, monitor progress and keep stakeholders
informed the entire way.
 Build annual operational plan and revenue forecasting across the geographies in North and various levels of
the organisation.
 Provide critical insights to the management to aid market segmentation, prioritization, headcount planning,
sales target, sales incentives and competition benchmarking.
 Comfortable in working with cross-functional teams through both: on-the-ground implementation as well as
extensive stakeholder management.
 Co-created market adoption strategy with Inside Sales and Marketing for pipeline and demand generation via
alliances and partnerships
 Develop qualitative Dashboards to monitor the growth on quantity and qualitative KPIs. Serve as the key
resources in all the areas pertaining to data analysis, real time dashboards and ad-hoc reporting.
 Conduct design thinking workshops, create compelling insights based narratives to showcase value proposition &
provide thought to leadership team for making effective decision.
 Identify gaps by partnering with relevant stake holders across the verticals and recommend the
solutions/processes to reduce the identified gap.

Enterprise Success Manager, Rajasthan: Oct’19 to Mar’21

 Own enterprise business - Rajasthan with a main focus on generating revenue by partnering with System
Integrators and achieving monthly and quarterly goals of Sales Qualified Opportunities (SQO) through effective
consultative selling.
 Developing new business by reaching out to C-Suite (mainly CEO's/CHRO's/L&D Heads) of Indian companies
with state offices.
 Utilized multiple online sources for Sales Navigator to organise sales tactics, create reports, measure own
performance and develop statistics to facilitate strategies.
 Product expert in the following products: Wireline, Wireless, SAAS, PAAS, Marketing Solutions, Security,
IoT, Cloud Solutions.
 Driving business leads with team of Enterprise Sales Officer for Rajasthan State. Responsible of making them
productive by constructive strategy planning and achieving monthly goals.

Product Marketing Manager, Rajasthan: Oct’15 to Oct’19

Youth Customer Acquisition:
 Leading the “Digital Campus Project” for the state of Rajasthan.
 Driving end to end Digital campus program which involves youth acquisition to retention, 1100+ Prominent
Colleges/Universities tie-up and acquiring the 1.5 Mn+ youth students on to the Jio Digital Campus Program.
Acquisition, Engagement, Retention & Monetization through LTE, Wi-Fi Services and Wireline Products like
ILL, MPLS, SIP Trunk.
 Deployment of WiFi network Infrastructure through a planned project management.

Market Research, Analysis & Penetration

 Assessing market dimensions to formulate business plans &'Go-to-Market' launch plans by deploying processes
including: Performing competitive intelligence, conducting secondary research & estimation of segment wise
demographic and analyzing socio-economic & consumer behavior at Town/District level
 Supervising market penetration of LTE 4G devices by analyzing multiple industry research reports spanning
 Handset Sales, Handset Shipments, Country specific Research, Monthly Subscription & Quarterly Performance
Indicator Identifying alliance opportunities to enhance Jio's market share while customizing sales promotion
schemes

Strategic Planning, Monitoring & Business Performance Optimization

 Enhancing business performance by monitoring performance parameters and devising strategies monthly.
 Formulating strategic plans based on Device OEM-wise smartphone shipments/sales and market intelligence
Supervising personnel and spearheading sales promoters post training to maximize subscriber acquisition
Deploying internal BI & Analytics tool (Tableau) for monitoring business performance by analysing.
 Periodically monitoring business KPIs across 50 Jio centres in Rajasthan to design & improve YoY campaign
performances
 Bolstered monthly active users by ~5%, Voice Active Users by ~15% & average usage per subscriber by ~200
minutes

Additional Projects:
Outbound Sales
 Lead a large team of direct sales team (ODSS – outbound digital sales specialist) of over 400+ size to drive Jio
acquisitions & recharges through outbound program across 50 Jio centers in the state of Rajasthan.
 Bagged 7.5 lac+ quality subscribers from this vertical in a small period only 6 months
 Strategy planning for product rollout and business expansion with catchy creative to attract potential base
Jio Money
 Launched the Jio Money employee Awareness & Merchant acquisition program in the state of Rajasthan.
1500+ Employees & 6000+ Merchants acquired through outbound direct sales team of 140+ across 50 Jio
Centers in Rajasthan.

Career Achievements:
 Rated as A* Employee for financial year 2015-2016

Apr’14 – Oct’15 with Vodafone Spacetel Limited as a Product Manager - Sr Executive, Ranchi, Jharkhand

Job Profile
 Understand customer behaviour to design, configure, test and rollout sharper offerings both for the open
market as well as segmented set of subscribers.
 Responsible for conceptualizing, developing and implementing a revenue enhancement plan and deliver KPIs
[ARPU, Usage, Churn etc.] to achieve business objectives.
 Responsible for Product Sales Pitch, Acquisition, Pack Penetration & Monitoring Zero Usage Subs and
providing valuable insights.
 Responsible for Product Communication, Acquisition, Pack Penetration & Monitoring Zero Usage Subs and
providing valuable insights.
 Implementation of various programs for Rev. Enhancement & loyalty Management base on favorite calling
patterns.
 Do profit and loss analyses of all open market as well as segmented products and derive pre and post behavior
by measuring ARPU, ER and MOU.
 Designing Trade scheme with an objective of revenue maximization for both the parties [Like 121 Offer &
commission].
 Design and plan customer communication SMS/OBD on a daily basis also design campaigns on non-intrusive
modes like PCN/Cell info. Dynamic and gets changed basis business scenarios.
 Business Tools: Adept in handling various business tools like MS Access, BI Tools like SAS, Cognos.
 Market Mapping –Analyze competition market share across verticals, distribution channels and product offerings.
 Comprehensive data analysis for understanding the indicative trends of usage by the existing sub base

Career Achievements:
 Achieved Monthly Chairman Award twice in FY 2014-2015.
 Awarded as Megastar in Quarter-3 [OND].

Nov’11 – Apr’14 with Reliance Communication Limited as an Assistant Manager, Raipur Chhattisgarh

Job Profile:
Areas of working is to test, develop and maintain databases and other computer systems tools for record keeping,
report generating and analysis related to Acquisition, M0 Revenue, Value Churn, Recharging Trends, Pulsing Base,
Primary, Secondary & Tertiary with their usage pattern.
Key responsibilities handled –
 Prepare Accurate forecasting of monthly revenues based on business trends.
 Track revenue movements of customers by AON, product segment etc.
 Prepare presentation for review meetings of top management.
 Analyse the entire product range with product health, usage levels and quality report and highlight all
trends.
 Analytical reports to Increase the tertiary, decrement revenues & MOU/Subs.
 Review the test cases written for integration and functional testing as per the scenarios created.
 Responsible for launching the Contest with proper inputs and output forcomplete Life Cycle Management
System.
 Good project management skills and ability to pay attention towards the qualitative and quantitative aspects
 Creating layouts for various analysis like Trend Analysis, Waterfall Model etc.
 Contribute in developing best practices and tools for project execution and management.

Career Achievements:
 Many Appreciations by CEO for various Analytical Reports and Formats

Nov’08 –Nov’11 with Bajaj Allianz Life Insurance Company Ltd as an Sr Executive, Raipur Chhattisgarh
[Business Partner: SKS Microfinance
Limited]JobProfile:
Working as a Regional Operation/MIS Executive and maintaining the records and gathering the report from all the
departments.
Key responsibilities handled –
 Operations Management: Maintaining complete life cycle management of the subscriber with proper document
scrutiny, Login, processing and uploading on the server for further processing.
 Service and Quality Oriented Analysis: Engaging the team to improve the quality and maintain the best level
of satisfaction. Analyzing the TAT & Trend Analysis based on end to end service.
 Renewal Management: Processing the renewal of the policy with get to go and set to go strategy. Initiating
various contest to encourage the team and increase the productivity and convert the maximum out of the targeted
customers.
 Customer Service Oriented: Successfully provided the E2E Services to branches for COI Regeneration and
consolidated for the same is maintained at RO Level.
 Team Management: Satisfying the team member with my efforts as and when required from my side.
Successfully able to express my thoughts and opinion with the team.
Career Achievements:
 Up in B.R.A.V.O. Award in PAN India in the year 2009-2010 [BALIC].
 Winner of GET SET GO Contest and Clash of Titans in BALIC.

Feb’06 –Nov’08 with Reliance Telecom Limited as an Sr Executive – MIS & Data Analysis, Raipur CG

Job Profile:
Worked as Sr. Executive MIS and developing, maintaining databases and other computer systems tools for record
keeping, report generating and analysis related to Activation, Recharge, Churn, grace & their usage pattern.

QUALIFICATION

 Master of Business Administration from IGNOU in the year 2011.

 Bachelor of Computer Application from Makhanlal Chaturvedi University in the year 2008.
 Certificate from Google – “The Fundamentals of Digital Marketing” Certificate from Lynda – “SEO: Ecommerce”

SEMINAR ATTENDED

 Seminar given by Bhusan Kriplani [Director of Chester] on the Topic of Software Testing and Wireless
Programming and Technology.
 SAS Training at Reliance Communication for Enterprise Guide.
 BI Cognos training session of 6 weeks.

I.T. SKILLS

 MS – Office (Power BI, Advance Excel & Power Point, MS Word) Specialization in Excel, DOS & Basics.
 Data Base Skills – SQL, Power BI, Tableau, MS Access, Programming Languages – C, C++ and HTML.

EXTRA CO-CURRICULAR ACTIVITIES

 Achieved Rashtrapati Award in Scouts & Guides.

 Participated in State level Yoga Competition.
 PERSONAL DOSSIER

Date of Birth : 08th December 1986

Father’s Name : Shri Purushottam Soni
Marital Status : Married
Language Known : English, Hindi & Sindhi

Hence I request you to please give me a chance to serve under your kind control. I assure you that I can prove my
best services to your satisfaction and of my superiors. Thanking you and awaiting for your early reply.

DATE: SANJAY SONI