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Another Example of M1 Unit 1

The document compares the stakeholder relationships and communication strategies of Tesco and Oxfam. Tesco focuses on customer service, employee engagement, and improving supplier relations, while maintaining transparency with shareholders. In contrast, Oxfam emphasizes transparency, ethical fundraising, and community empowerment, fostering trust and support among its diverse stakeholders.

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24 views3 pages

Another Example of M1 Unit 1

The document compares the stakeholder relationships and communication strategies of Tesco and Oxfam. Tesco focuses on customer service, employee engagement, and improving supplier relations, while maintaining transparency with shareholders. In contrast, Oxfam emphasizes transparency, ethical fundraising, and community empowerment, fostering trust and support among its diverse stakeholders.

Uploaded by

s.john
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ANOTHER EXAMPLE OF M1 UNIT 1

Assess the relationship and communication


with stakeholders of two contrasting business using independent
research – M1. for TESCO and Oxfam Charity

Answer

Tesco has a wide range of stakeholders, including customers, employees,


suppliers, shareholders, and the local communities where it operates.
Overall, Tesco is known for its strong communication and engagement with
stakeholders, which has helped it build a positive reputation and maintain its
market position.

In terms of customers, Tesco has invested heavily in customer service and


loyalty programs, such as its Clubcard scheme, to enhance the shopping
experience and build long-term relationships. Tesco also listens to customer
feedback through various channels, including social media, surveys, and
customer support centers, and uses this information to improve its products
and services.

Tesco's relationship with its employees is also strong. The company has a
well-established employee engagement program that includes regular
communication, training, and development opportunities. Tesco also offers a
wide range of benefits, including flexible working arrangements, health
insurance, and retirement plans, to attract and retain talent.

In terms of suppliers, Tesco has been criticized in the past for its tough
negotiating tactics and treatment of suppliers, particularly small and
medium-sized enterprises (SMEs). However, in recent years, Tesco has made
efforts to improve its relationship with suppliers, including signing up to the
Prompt Payment Code and introducing a Supplier Network platform to
provide more support and resources for SMEs.

Tesco has also been proactive in engaging with shareholders and investors,
regularly communicating its financial performance and strategy through
various channels, including its annual report, investor presentations, and
shareholder meetings. The company has also launched a sustainable
investment fund to appeal to socially responsible investors.
Overall, while Tesco has faced some challenges in its relationship with certain
stakeholders, it has a generally positive reputation for its communication and
engagement efforts.

Other contrasting business is Oxfam and its relationship with its stakeholders
is as follows-

It has a broad range of stakeholders, including donors, supporters,


volunteers, partners, and the communities it serves. Overall, Oxfam is known
for its strong commitment to transparency and accountability, which has
helped it build trust and support among its stakeholders.

In terms of donors, Oxfam is transparent about how donations are used and
provides regular updates on the impact of its programs. Oxfam also has a
strong ethical fundraising policy, which includes not accepting donations
from unethical sources and ensuring that fundraising activities do not exploit
vulnerable groups.

In terms of partners, Oxfam works closely with a wide range of organizations,


including other charities, governments, and businesses, to achieve its goals.
Oxfam is transparent about its partnerships and ensures that they align with
its values and mission.

Oxfam's relationship with the communities it serves is also important. The


organization works firmly with local communities to understand their needs
and provide targeted support. Oxfam is also committed to empowering
communities to take control of their own development and ensuring that its
programs are sustainable and long-lasting.

Overall, Oxfam has a strong reputation for its communication and


engagement efforts with stakeholders. The organization's commitment to
transparency, accountability, and ethical behavior has helped it build trust
and support among its stakeholders, and achieve its mission of tackling
poverty and inequality.

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