Moreover
Moreover
the structure of modern economies (Zehir et al, 2020). Egypt is putting an emphasis on digital
transformation as part of its Sustainable Development Strategy, Egypt Vision 2030 (Ibrahim et al,
2020). Ahmad (2021) stated that information and communication technology (ICT) transforms
transactions by increasing efficiency and speed; Egypt recognizes its significance in all
فإن التحول الرقمي يشكل جانًبا مهًم ا من التغييرات الثورية الحالية في بنية،عالوة على ذلك
وتؤكد مصر على التحول الرقمي كجزء من.)2020 ،االقتصادات الحديثة (زهير وآخرون
أن تكنولوجيا المعلومات واالتصاالت تعمل على تحويل المعامالت من خالل زيادة الكفاءة
بما في ذلك المعامالت،والسرعة؛ وتدرك مصر أهميتها في جميع الجوانب االجتماعية واالقتصادية
الخاصة والحكومية.
Performance: Applying on Four and Five Star Hotels in the Red Sea
Governorate
Mahmoud Abdelaziz
2023
Egypt has recognized the importance of digital transformation as a key objective in achieving
development goals and advancing its place in the global economy [89]. Complying with the "Egypt
Vision 2030", the government has launched various initiatives to promote the use of technology
across different sectors, including the establishment of the Ministry of Communications and
Information Technology [MCIT], which is responsible for developing the country's Information and
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Sandra S. G. Haddad2,
Mahmoud Barakat3
2023
Sustainability
أدركت مصر أهمية التحول الرقمي كهدف أساسي في تحقيق أهداف التنمية وتعزيز مكانتها في
االقتصاد العالمي [ .]89وامتثاًال لرؤية مصر ،2030أطلقت الحكومة مبادرات مختلفة لتعزيز
استخدام التكنولوجيا عبر مختلف القطاعات ،بما في ذلك إنشاء وزارة االتصاالت وتكنولوجيا
تبني تقنية البلوك تشين لتحسين أداء سلسلة التوريد البيئية :التأثير الوسيط لمرونة سلسلة
as well as to identify the requirements for implementing digital transformation in official tourism
authorities in Egypt, and to explore the nature of the correlation between the two variables. The
descriptive approach was used, and the research sample was selected by a stratified random
method, and it numbered (116) official executives affiliated to the Egyptian tourism authorities. The
data collection tools included a standardized and precise questionnaire survey with high validity and
reliability, The most important results indicated that the dimensions of the prevailing organizational
culture in Egyptian tourism authorities was ranked in descending order including: organizational
flexibility, level of cooperation, level of participation, level of tolerance towards failure, level of
innovation, level of openness to change dimension, level of focusing on customers, level of desire
to learn, level of risk familiarity, level of entrepreneurship efforts, level of trust, level of
communication, respectively. The results also showed There is a high degree of agreement
regarding the need for digital transformation in official tourism authorities in Egypt and that
the prevailing trends encourage and support the spread of the culture of digital
transformation and the interest in applying it to facilitate the provision of tourism services
offered by the tourism official authorities in Egypt, and there is a positive direct relationship
with statistical significance at a significant level α ≥ 0.05 between the level of organizational
culture and the efficiency of implementing digital transformation in the official tourism
authorities in Egypt, which indicates that the higher the level of organizational culture, the
greater the efficiency of applying digital transformation in the official tourism authorities of
Egypt, thus increasing the facilitation of regulatory procedures and activating the incoming
tourism movement to Egypt, The study recommends that managers in official tourism
intellectual capital because of its effective role in bringing about development in the
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Section: Abstract
2024
carry out the creative digital transformation of the entire government operation model, focusing on
business synergy, data integration and technology intensification, promoting the digitisation of
government work processes and work results, and then changing government operation processes,
governance methods and even organisational structures (Klievink et al 2009, Kretschmer 2020,
Majchrzak et al 2016.
carry out the creative digital transformation of the entire government operation model, focusing on
business synergy, data integration and technology intensification, promoting the digitisation of
government work processes and work results, and then changing government operation processes,
governance methods and even organisational structures (Klievink et al 2009, Kretschmer 2020,
Majchrzak et al 2016.…”
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