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1. Descriptive Analysis
Descriptive analysis is used to summarize and describe data in a meaningful way. It involves calculating
measures such as:
• Mean (average) – The sum of all values divided by the number of observations.
• Median – The middle value in an ordered dataset.
• Mode – The most frequently occurring value.
• Standard Deviation – A measure of data dispersion or variability.
For example, in a study on student performance, researchers might use descriptive statistics to calculate the
average test score of students.
2. Inferential Analysis
Inferential analysis goes beyond describing data and allows researchers to make predictions or
generalizations about a larger population based on a sample. This method uses statistical tests such as:
• T-tests – Used to compare the means of two groups.
• ANOVA (Analysis of Variance) – Used to compare the means of three or more groups.
• Regression Analysis – Used to examine relationships between variables.
For instance, a researcher studying the effect of financial literacy on spending habits may use regression
analysis to determine if higher financial literacy leads to better financial decisions.
4. Content Analysis
Content analysis involves examining text-based data to count the occurrence of certain words, phrases, or
themes. This method is particularly useful in media research, social studies, and marketing research.
ACTIVITY: CONCEPT MAPPING. In your own words. Write 4 importance of data analysis in Research .
Activity 2: Differentiate Quantitative vs. Qualitative Data Analysis. On the table below. Write 6 differences between
Quantitative and qualitative data analysis. The differences should match per column. (Use corrent grammar and
sentence Structure)
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.