COMPANY NAME

(Company Logo)

“Catch Phrase”

Submitted by:

Asia Technological School of Science and Arts

Jeff Fred C. Veron, Advisor

May 2024
 Executive Summary

Brief Description of the Project

a. Innovativeness
Gardenia bread is known for their good taste, freshness, softness, oven-baked
aroma and nutritive value. The classic white bread is cholesterol free and bromate
free, has zero transfat, and is vitamin and mineral fortified, exceeding the standard
DOH recommendations. It uses sophisticated technology and machinery imported
from Europe and Germany to create a technique that makes the product sponge
and doughy.

b. Social Impact
Gardenia is driven to deliver fresh, good tasting, soft, oven-baked, and nutritious
bread through providing consumers with superior value. Gardenia also gives back
to society by contributing its resources for the welfare and development of
filipinos to uplift their quality of life.

c. Green Market
One of the commitments of Gardenia is to help mitigate negative environmental
impact through sustainable practices that promote environment protection and
conservation. Gardenia strictly implements recycling and waste segregation
programs. The company uses liquefied petroleum gas in its baking process, and a
waste water facility that treats water before it is discharged into the sewers. All
delivery trucks undergo regular maintenance to reduce air pollution.

d. Profitability
Gardenia values its quality by providing convenience for customers. They offer
affordable prices for customers without abandoning the quality. Their main
market are people who need more conveniences in bread. Each product has a
mark up of around 70%. Gardenia bread up to produce 2,200,000 loaves per day
and is confident to be able to sell those loaves before they expire.

Vision and Mission of the Business

a. Vision
To be the premier company in the baking, food, and beverage industry that
provides best quality products and services enjoyed, valued and loved by
Filipinos by 2030
b. Mission
To provide an assortment of best quality, great-tasting, nutritious and enjoyable
bakery, food and beverage products, that are within the Philippines using world-
class manufacturing facilities that utilizes quality ingredients, thereby creating
value in the products.

c. SWOT Analysis
a. Strength. Gardenia bread is a top-bread maker and a well-known brand in the
bread industry. The company is recognized as the most outstanding bread
manufacturing in the product category by the consumer Urion of the Philippines
(CUP) held yearly during its Annual National Consumer Award (ANCA).
Gardenia being a consumer-focused and branded food company, is singularly
driven in delivering superior consumer value through providing consumers
with superior products. The Gardenia trademark means value and is respected
all over Asia. Gardenia Philippines pioneers a unique distribution system
ensuring only fresh breads reach consumers every day. Gardenia strictly follows
its international policy of keeping only fresh stocks on the store shelves.

b. Gardenia uses price skimming strategy which targets Classes with Php 15,000 and
above income which results to limited availability to lower-end market.
Gardenia distributes only its products to wholesalers and retailers but has no
stand-alone stores to sell its own products. Gardenia also lacks online services
for its customers’ convenience.

c. Gardenia is continuously expanding and striving to maximize the opportunities

such as rapid market growth, changing customer needs/preferences,
economic boom/downturn, new technology, sales decline for substitute
products, and evolving business models in the industry to remain competitive
and meet the needs/preferences of its customers. New technology will help
Gardenia produce more fresh and high quality products to offer to its several
customers. Different social media sites will also help Gardenia reach and serve
other customers easily and conveniently

d. Economic boom/downturn, bargaining power of buyers/suppliers, changing

customer needs/tastes, new technology, increase in government regulation,
and introduction of new substitute products are some of the threats that might
affect the market demand and sales of Gardenia if not monitored and controlled
properly. Affordability among filipino customers is also one of the threats faced
by Gardenia because they cannot price its products in the Philippines as they
should be. Different economic issues and government malpractices could affect
Gardenia’s operations and strategies and could make the business uncompetitive.
Organizational Chart

a. Manager and positions of each members

 General Manager
o Accomplishes objectives by planning, organizing, and evaluating activities.
o Communicates job expectations, plans, and objectives.
o Coaches, counsels, and disciplines employees
o Develops, coordinates, and enforces systems, policies, procedures, and
standards
o Establishes strategic goals by gathering information
o Maintains quality services by enforcing quality and customer service
standards.
 Logistics Supervisor
o Monitors Supplies and deliveries.
o Engage in regular communication with clients
o Ensure timely schedules for orders
o Maintain inventory count
o Manage and respond to errors of services
 Marketing Director
o Builds brand awareness and positioning
o Creates Marketing plan
o Communicates marketing plan with team
o Researches on competitors and target market
o Budgets and allocates resources
 Accountant/Finance
o Prepares financial statements
o Identifying potential
o Forecasts costs and benefits
o Managing income and expenses
 Production Worker
o Achieving production objectives
o Maintaining equipment
o Check for defects in products
 Salesman
o Maintain client records
o Develop relationship with customers
o Answer questions about product
o Deliver products
 b. Organizational Chart

*This is only an example. Please use online tools to make your chart more presentable.

Marketing Plan

a. Product. Gardenia Bakeries started by rolling the first bread off its line. Within a few
years, it became the bread market leader. Gardenia now produces a vast variety of baked
products to satisfy its consumers’ demand. It provides various kinds of bread such a
white, low-fat, wholegrain, flavored, sandwich, and cereal bread. Gardenia breads are
known for their good taste, freshness, softness, oven-baked aroma and nutritive value.
The popular Classic White Bread is cholesterol free and bromate free, has zero transfat,
and is vitamin and mineral fortified, exceeding DOH recommendations.

b. Price. Gardenia uses competitive-based pricing policy when fixing prices of the bread.
Prices get applied according to the competitors; cost, marketing, and strategic offerings.
It understands the market and uses market-oriented pricing strategy as well. The
marketers set the prices based upon the results of market research. Gardenia sells
products at a lower price than its competitors.

c. Place. Gardenia’s products are available in every mini-market, supermarket, and

hypermarket of the Philippines. The company makes fresh products in the factory, and
distributes the market without delay. The success of Gardenia’s sales is because of its
value distribution system. The products are readily available to the people from the
convenience stores, grocery shops, and markets.

d. Promotion. Gardenia runs ads on various mediums like TV, radio, and print media.
Gardenia also uses social media platforms including YouTube, Facebook, Blogs, and its
official website for marketing. It runs various sales promotion campaigns in which free
products get offered to the customers. For brand visibility, Gardenia uses public relation
and shows involvement in charitable events. It is also associated with healthcare
organizations and serves the community in many ways.
Sales, Production, and Costs Plan

a. Equipment Requirement. For Gardenia bread factory, the general bread making
machine is clearly unable to meet the demand. Thus, the bread production line can meet
the demand. A dough mixer is used to mix flour, water, and other materials evenly. This
machine mainly consists of a mixing tub, hook, driving device, control panel, and
machine seat. The sponge is then kept in the fermentation room, under controlled
temperature and humidity for four hours. The dough divider machine then devides the
dough into even blocks. The dough is then left to rest in an intermediate proofer before
being moulded and placed into baking pans. The dough pieces then goes to the weigher
machine to asses the right amount of weight. By compressing with the dough pressing
machine’s counter-rotating rollers, the dough is kneaded with plasticity and extensibility
to create a certain thickness. A Tunnel Oven is then used to bake Gardenia bread for 2-
min at a temperature of 200 degrees Celsius.

b. Space and Location Requirement. Gardenia requires 20 Hectares of land to

accommodate for the Factory, office building and delivery vehicles. The main factory
will be located in Binan, Laguna in order to fully utilize distribution channels in the
Philippines. Most of the space required will be for the factory building that produces
around 2 million bread a day and the delivery vehicles that delivers the bread fast at its
value distribution system. Since Gardenia does not have any other branches, most of its
operations are located in Binan, which is the reason why the company requires a
significant amount of space.

c. Investment Requirement. Gardenia requires a total of 12,774,312 of capital in the

beginning of the business. The source of the capital come from the company’s partners
contributing 1,596,789 each. The purpose of this investment is to accommodate for the
necessary equipment, building and resources need in order for the business to operate.
The computation for necessary expenses are listed below. The projected sales in order to
show the profit of the business is listed below as well.

d. Material Cost

Accounts Amounts Partners Amount

Building 7,000,000 A 1,596,789

Delivery 4,000,000 B 1,596,789
Vehicle
Office Building 1,000,000 C 1,596,789
Flour 700,000 D 1,596,789
Sugar 74,000 E 1,596,789
Oil 312 F 1,596,789
Total 12,774,312 G 1,596,789
H 1,596,789
Total 12,774,312
 e. Projected Sales

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

Produc 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
tA
Produc 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
tB
Produc 200,000 200,000 200,000 200,000 200,000 200,000 200,000
tC
Total 2,200,000 2,200,000 2,200,000 2,200,000 2,200,000 2,200,000 2,200,000

Financial Aspects

a. Financial Goal. Without a financial goal, a company would not a direction or standard to
measure financial performance. In order to fulfill the requirements necessary for the
entrepreneurial project, the company’s goal is to project a 7,000 net income in the Income
Statement. The financial goal was achieved in a span of two months. Necessary adjusts
were required in order to meet the requirements of the entrepreneurial project.
b. Income Statement

Conclusion

a. Intent.

Customers. Most reason why a business exists is because of the need to provide
customers demand. By providing quality customer services and satisfaction, customers
will have more of a reason to come back to the business. Thus, a good business attends to
the customers and figures out how to provide the highest possible quality of service.
 Gardenia bread is a very delicious and nutritious read to the point that even a single slice
is enough to fill your stomach. By offering high quality, convenient bread, gardenia gives
value in the purchases of the customers.

Employees. The employees are those who actually run the business operation beside with
the owner. Aside from the good facilities and environment, it is due to their hard work
and pleasing personalities that customers are encouraged to come back often in availing
the service. Thus, they deserve the best treatment that the business can give them. Aside
from receiving the regular basic salary and allowances, employees also gain valuable
work experiences and enhance their interpersonal skills.

Suppliers. As the business continues its operation, it will need also a continuous supply
of materials from different trusted suppliers. In return, the business benefits their
suppliers because of its regular purchase activities. A business availing products and
services from a supplier is like a regular customer. A regular customer is more valuable
than a new customer. Because the business requires supplies such as food and cooking
products, offering good relationships with suppliers provides benefits that of a regular
customer. Suppliers may also benefit by gaining knowledge from the nature of the
business.

Owners. As a sole proprietor, the owner personally takes all the risk if it fails to be
marketable. But even with those risks, the owner can also expect a high return on the
investment because of the promising financial projections. The owner will also gain
knowledge and experience regarding investing, managing workers, and businesses
similar to the proposed business.

Community and Society. Companies are part of the community and have a role of
contributing to the people. A good business offers contributions to the community and
services so that the community develops. A developing community is also good for
business as it provides more opportunities for the business to grow as well. As part of its
business ethics, the business commits to provides knowledge and experience to promote
students to create a businesses.

b. Schedule. The entrepreneurial project will be limited to a time span of 8 weeks. The
application of the study will cover managerial, marketing, operational, and financial
activities of the proposed project. Data, projections, and all other details were covered on
the practices of the students. Because of time constraints, the projections are simplified to
its basic form.

c. Projected Time Table (Gantt Chart)

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

Preparations
Batch 1
Batch 2
 Batch 3
Batch 4
Business Plan

***This is only an example. Please use online tools to make your Gnatt Chart look presentable