Scribd
Upload
7 views

Market Segmentation

The document discusses market segmentation, target marketing, and positioning strategies, emphasizing the importance of dividing markets into distinct subsets based on various criteria such as demographics, psychographics, and behavior. It outlines the processes for evaluating and selecting target markets, as well as the requirements for effective segmentation, including measurability and accessibility. Additionally, it highlights different marketing strategies, including undifferentiated, differentiated, concentrated, and micromarketing approaches, along with the significance of developing a clear positioning statement for competitive advantage.

Uploaded by

tehreemzaidia466
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
7 views

Market Segmentation

The document discusses market segmentation, target marketing, and positioning strategies, emphasizing the importance of dividing markets into distinct subsets based on various criteria such as demographics, psychographics, and behavior. It outlines the processes for evaluating and selecting target markets, as well as the requirements for effective segmentation, including measurability and accessibility. Additionally, it highlights different marketing strategies, including undifferentiated, differentiated, concentrated, and micromarketing approaches, along with the significance of developing a clear positioning statement for competitive advantage.

Uploaded by

tehreemzaidia466
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
You are on page 1/ 41

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy