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Data & AI Skills Competency
Framework Cheat Sheet

Discover key data & AI skills for your team's success.

Get an overview of DataCamp’s vast learning catalog to fill your

team’s data & AI skill gaps. From frontline workers to business
leaders and data scientists—we’ve got everyone covered.
Data & AI Skills Competency Framework
This framework oversees the entire spectrum of data & AI skills you may look to grow within your
workforce. On the next page, we will introduce key personas and roles and will match skills and
learning paths for each of them.

At DataCamp, we identify four key groups of competencies: communicating, reading, reasoning,

and working with data & AI.

Understanding
AI Applications Understanding Data wrangling Importing & Developing
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business intelligence & Working with

Reporting Data Data-driven no-code tools and steering
machine learning Programming
with data storytelling decision making AI Systems
concepts

Understanding Interpreting Predictive

Business Statistical data insights & modelling & Data Data visualization
data engineering
analysis analysis visualizations machine learning engineering & dashboard design
concepts
Data & AI Skills Competency Framework
Communicating with Data & AI Working with Data & AI

● Data storytelling: The art of effectively communicating ● Data wrangling and manipulation: Transforming and organizing
insights and findings from data analysis. data for analysis.

● Understanding data science concepts: Being knowledgeable ● Predictive modeling and machine learning: Training and using
and conversational about the methods, theories, and tools predictive models to make predictions about future events.
used in the field of data science.
● Data engineering: Designing and building the infrastructure and
● Understanding data engineering concepts: Being familiar processes for collecting, storing, and analyzing data.
with the processes and technologies involved in designing,
constructing, and maintaining data pipelines and ● Programming: Mastery of programming languages to perform
infrastructure. data-related tasks.

● Understanding machine learning concepts: Being ● Importing and cleaning data: Reading data from various sources
knowledgeable about the possibilities and limitations of and ensuring they are free of data quality issues.
machine learning and the techniques used to train and
operate predictive models. ● Data visualization and dashboard design: Creating graphical
representations of data and designing interactive dashboards for
● Understanding AI concepts: Being familiar with key AI data exploration and analysis.
technologies, such as ChatGPT, Large Language Models, and
Generative AI. ● Developing AI systems: Create production-ready AI applications,
build and fine-tune LLMs for specific use cases.
● AI applications for business: Understand how to utilize AI and
Large Language Models to extract business value from AI. ● Responsible AI: Understand the ethical implications of using AI and
leverage AI responsibly.
Reasoning with Data & AI
● Working with and steering AI systems: Leverage ChatGPT and
● Business analysis: Using data and analysis to understand and other LLMs to automate routine tasks and drive workflow
improve business processes and operations. efficiencies.

● Statistical analysis: Using statistical methods to analyze and Reading Data

make inferences from data.
● Interpreting data insights and visualizations: Understanding and
● Reporting with data: Presenting data-based findings and making sense of data-based findings and their representations.
insights clearly and concisely.
● Data-driven decision making: Using data and analysis to inform
business decisions.
Introducing Key Personas and Roles
Use this page to identify key personas within your organization and dive deeper into the
required skills by clicking on the roles.

Data Consumers & Citizen Data Practitioner Data & AI Practitioner Data & AI Expert
Business Leaders
These individuals are usually part of
These individuals work with data These professionals are top-tier data &
a broader data & AI team. Their AI talent within the organization,
These individuals need to daily but are usually not part of responsibilities include surfacing possessing advanced technical
consume data insights to make a technical or data & AI team. data insights, running experiments, expertise, bridging the gap between
better data-driven decisions. They tend to be individual creating predictive models, and research and engineering. Their main
They tend to be individual contributors to functional teams providing value with data. focus centres on developing and
deploying sophisticated data and
contributors, or hold leadership (e.g., financial analysts,
These individuals use AI to draw data machine learning systems.
roles that don’t require them to marketing analysts, etc.).
insights, and build AI systems to be
produce data insights. deployed internally or for customers.
These individuals use AI to draw data
These individuals use AI to draw insights, and build AI systems to be
deployed internally or for customers.
Possible job titles data insights, and perform their Possible job titles
HR Associate role more effectively. Data Analyst
Account Executive Data Scientist
Data Engineer Possible job titles
VP of Marketing Machine Learning Scientist
Statistician
VP of Finance Possible job titles
Business Intelligence Analyst
Quantitative Analyst Machine Learning Engineer
VP of Sales Programmer Research Engineer
Chief Learning Officer Business Analyst
Marketing Analyst
* Depending on the type of role (data engineer, data scientist, data
analyst)—the degree of proficiency for competencies may shift. We
Research Scientist
Financial Analyst
will provide varied competencies based on these roles.
Staff Data Scientist
Supply Chain Analyst * Depending on the type of role—the degree of
proficiency for competencies may shift. We will
provide varied competencies based on these r
Data & AI Skills for Data Consumers

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Data consumers need the skills to Beginner Skills Intermediate Skills Advanced Skills
make data-driven decisions, drive
workflow efficiencies using AI, and have ● Understanding machine learning, data ● Data storytelling ● Interpreting data insights &
an informed conversation with a data science, data engineering, and AI concepts visualizations
& AI professional.
● Business intelligence & no-code tools ● Data-driven
decision-making
● Working with and steering AI systems

● Responsible AI
Data & AI Resources for Data Consumers
Data & AI Skills for Business Leaders

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Business leaders require skills to make Beginner Skills Intermediate Skills Advanced Skills
and communicate data-driven
decisions, extract business value by ● Business intelligence & no-code tools. ● Understanding ● Data storytelling
leveraging data & AI tools, and have machine learning,
● Working with and steering AI systems. data science, and AI ● Interpreting data insights &
informed conversations with data or AI
concepts. visualizations.
experts. ● Understanding data engineering concepts
● Responsible AI ● Data-driven decision making

● AI Applications for business.

Data & AI Resources for Business Leaders
Data & AI Skills for Citizen Data Practitioners

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Citizen data practitioners play a Beginner Skills Intermediate Skills Advanced Skills
crucial role in bridging the gap
● Understanding machine learning, data ● Understanding data science ● Business analysis
between business needs and engineering, and AI concepts concepts
data. They tend to be individual ● Reporting with data
● Working with and steering AI systems ● Data wrangling and manipulation
contributors to functional teams ● Data storytelling
(e.g., financial analysts, marketing ● Responsible AI ● Business intelligence
● Interpreting data insights
analysts, etc.) that produce and and no-code tools
● Programming and visualizations
consume data insights to drive ● Data visualization and dashboard
● Statistical Analysis ● Data-driven decision making
business outcomes. design
● Importing and cleaning data
● AI Applications for business
Data & AI Resources for Citizen Data Practitioners
Data & AI Skills for Data & AI Practitioners — Data
Analysts

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Data Analysts collect, clean, and Beginner Skills Intermediate Skills Advanced Skills
interpret data to provide
● Predictive modelling & machine ● Understanding machine learning, ● Business intelligence and no-code tools.
meaningful insights and support learning (e.g., simple forecasting) data science, data engineering,
informed decision-making. They ● Business analysis
and AI concepts
provide the organization an ● Responsible AI ● Data storytelling
insight layer to enable the ● Statistical analysis
● Reporting with data
different functions they support.
● Programming ● Data wrangling and manipulation
● Importing and cleaning data
● Working with and steering AI
systems ● Data visualization and dashboard design
● Interpreting data insights and
visualizations
● Data-driven decision making
Data & AI Resources for Data Analysts
Data & AI Skills for Data & AI Practitioners — Data
Scientists

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Data Scientists apply advanced Beginner Skills Advanced Skills

statistical and machine learning ● Programming
● Data engineering ● Understanding machine learning, data
techniques to analyze complex science, data engineering, and AI concepts ● Business analysis
data sets, build predictive models, Intermediate Skills ● Data wrangling & manipulation ● Statistical analysis
and uncover patterns to address
business challenges and discover ● AI Applications for Business ● Importing & cleaning data ● Interpreting data insights &
valuable insights. Developing AI systems visualizations
● ● Responsible AI
Business intelligence & no-code tools ● Predictive modelling & machine
● ● Reporting with data
learning
● Working with and steering AI systems ● Data storytelling
● Data visualization & dashboard
● Understanding data engineering concepts ● Data-driven decision making design
Data & AI Resources for Data Scientists
Data & AI Skills for Data & AI Practitioners — Data
Engineers

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Data Engineers design, develop, and Beginner Skills Intermediate Skills Advanced Skills
maintain data pipelines and
databases, ensuring efficient data ● AI applications for business ● Understanding ● Understanding data
storage, retrieval, and integration for machine learning, engineering concepts
● Data-driven decision making data science, and AI
analytics and business applications.
concepts ● Data engineering
● Interpreting data insights & visualization
● Responsible AI ● Data wrangling and
manipulation
● Working with and
steering AI systems ● Importing and cleaning data

● Programming
Data & AI Resources for Data Engineers
Data & AI Skills for Data & AI Practitioners —
Statisticians

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Statisticians specialize in Beginner Skills Intermediate Skills Advanced Skills

designing experiments,
● Developing AI systems ● Data wrangling & manipulation ● Understanding data science, AI, machine
conducting statistical analyses, learning concepts
and interpreting results to provide ● Business intelligence & ● Importing & cleaning data
no-code tools
meaningful conclusions and ● Data storytelling ● Responsible AI
guide decision-making processes. ● Understanding data
● Programming
engineering concepts ● Reporting with data
● Working with and steering AI systems
● Data-driven decision making
● Business Analysis
● Predictive modeling & machine ● Statistical Analysis
learning
● Interpreting data insights & visualizations
● Data visualization and dashboard
design
Data & AI Resources for Statisticians
Data & AI Skills for Data & AI Experts —
Machine Learning Scientists

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Machine Learning Beginner Skills Intermediate Skills Advanced Skills

Scientists research ● Programming
● AI applications for ● Understanding data ● Understanding machine learning,
and develop business engineering concepts data science, and AI concepts ● Working with and steering AI
state-of-the-art systems
● Reporting with data ● Interpreting data insights ● Data wrangling and manipulation
machine learning Statistical Analysis
and visualizations ●
algorithms, neural ● Data storytelling ● Importing and cleaning data
networks, and models ● Data Engineering ● Predictive modeling & machine
● Data driven decision ● Developing AI systems
learning
to enable better and making
● Responsible AI
smarter decisions, ● Business analysis
products, and
● Data visualization and
services.
dashboard design
Data & AI Resources for Machine Learning Scientists
Data & AI Skills for Data & AI Experts —
Machine Learning Engineers

AI Applications Understanding Understanding Developing

Data wrangling Importing &
data science Responsible AI
For Business AI concepts & manipulation cleaning data AI Systems
concepts

Understanding Business Working with

Reporting Data Data-driven
machine learning intelligence & Programming and steering
with data storytelling decision making
concepts no-code tools AI Systems

Understanding Interpreting Predictive

Business Statistical Data Data visualization
data engineering data insights & modelling &
analysis analysis engineering & dashboard design
concepts visualizations machine learning

Machine Learning Beginner Skills Intermediate Skills Advanced Skills

Engineers create and ● Responsible AI
● Reporting with data ● Business analysis ● AI Applications for business
deploy artificial
intelligence systems and ● Programming
● Data storytelling ● Interpreting data insights ● Understanding machine learning,
applications, working and visualizations data science, data engineering,
● Working with and steering AI
with machine learning ● Data-driven decision and AI concepts systems
models, natural making
● Data wrangling and manipulation
language processing, ● Statistical Analysis
and computer vision ● Importing and cleaning data
technologies to build ● Predictive modeling & machine
learning
intelligent software ● Developing AI Systems
solutions. ● Data Engineering
Data & AI Resources for Machine Learning Engineers
Create personalized learning paths for your organization
Achieve personalization at scale with the DataCamp for Business Custom Tracks feature. Tailor your team’s learning journey by enriching a
curated career or skill track or assembling an organization track from scratch. Choose from a wide range of courses, chapters from courses,
assessments, projects, webinars, cheat sheets, tutorials, and podcasts to create a tailored learning experience for your personas.

Retail Analytics in SQL and Power BI

Best persona fit for: Possible job titles:

Citizen data practitioners
● Supply Chain Analyst
Help your business and ● Business Analyst
data analysts translate
the vast amounts of ● Business Intelligence Analyst
customer transactions
and viewing data into
simple rules so you can
deliver higher converting
products promotions, and
recommendations.

● [Assessment] Analytics Fundamentals

● [Course] Introduction to Power BI

● [Assessment] Data Analysis in SQL

● [Course] Analyzing Business Data in SQL

● [Course] Data Preparation in Power BI

● [Webinar] Report Design Best Practices in Power BI

● [Case Study] Inventory Analysis in Power BI

Create personalized learning paths for your organization

Machine Learning for Finance

Best persona fit for: Possible job titles:

Data practitioners (data scientists)
● Data Scientist

From working with time-series ● Risk Analyst

data to creating linear models,
decision trees, random forests, ● Quantitative Analyst
and neural networks—this track
is designed for finance
professionals who want to use
machine learning to model risk
and make accurate predictions.

● [Course] Credit Risk Modeling in Python

● [Podcast] How Data Science Drives Value for Finance Teams

● [Course] Machine Learning for Finance in Python

● [Tutorial] Turning Machine Learning Models into APIs in

Python

● [Project] Predicting Credit Card Approvals

● [Assessment] Machine Learning Fundamentals in Python