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3. Broadcasting dan Promosi Digital

The document outlines a course on Digital Promotion and Broadcasting, covering topics such as digital marketing fundamentals, social media marketing, SEO, PPC advertising, content marketing, and analytics. It emphasizes the importance of integrating digital strategies and includes ethical considerations in digital promotion. The course also features references for further reading and notes on examination schedules.

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Aldy F. Dira
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12 views

3. Broadcasting dan Promosi Digital

The document outlines a course on Digital Promotion and Broadcasting, covering topics such as digital marketing fundamentals, social media marketing, SEO, PPC advertising, content marketing, and analytics. It emphasizes the importance of integrating digital strategies and includes ethical considerations in digital promotion. The course also features references for further reading and notes on examination schedules.

Uploaded by

Aldy F. Dira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COURSES OUTLINE

SUBJECT : DIGITAL PROMOTION AND BROADCASTING

Chapter 1: Introduction to Digital Promotion and Broadcasting


 Understanding the evolution of marketing in the digital age
 Exploring the impact of digital channels on broadcasting and promotion
 Importance of an integrated approach to digital strategies

Chapter 2: Digital Marketing Fundamentals


 Defining key digital marketing concepts: SEO, SEM, SMM, content marketing,
etc.
 Analyzing the customer journey in the digital context
 Integrating traditional and digital marketing efforts

Chapter 3: Social Media Marketing


 Exploring major social media platforms and their functionalities
 Creating effective social media content and campaigns
 Monitoring and measuring social media ROI

Chapter 4: Search Engine Optimization (SEO)


 Understanding the principles of SEO and its role in online visibility
 Implementing on-page and off-page SEO techniques
 Measuring and improving search engine rankings

Chapter 5: Pay-Per-Click (PPC) Advertising


 Introduction to PPC advertising and platforms like Google Ads
 Developing and optimizing successful PPC campaigns
 Budgeting and assessing ROI in PPC advertising

Chapter 6: Content Marketing and Blogging


 Developing a comprehensive content marketing strategy
 Crafting valuable and engaging content for various platforms
 Leveraging blogging for brand authority and engagement

Chapter 7: Email Marketing


 Designing impactful email marketing campaigns
 Building and managing email subscriber lists
 Analyzing email campaign performance and engagement

Chapter 8: Influencer Marketing and Partnerships


 Identifying and collaborating with influencers for promotion
 Establishing authentic and effective brand partnerships
 Measuring and evaluating the impact of influencer marketing
Chapter 9: Video and Visual Content Marketing
 Harnessing the power of video content for promotion
 Exploring live streaming platforms and strategies
 Incorporating visual storytelling techniques in campaigns

Chapter 10: Podcasting and Audio Marketing


 Creating and promoting podcasts to reach targeted audiences
 Understanding audio platforms and distribution channels
 Integrating audio content into diverse marketing strategies

Chapter 11: Analytics and Performance Measurement


 Utilizing digital analytics tools to track and assess performance
 Interpreting key performance indicators (KPIs) for campaign optimization
 Making data-driven decisions to enhance digital strategies

Chapter 12: Ethical and Legal Considerations in Digital Promotion


 Navigating privacy regulations and data protection laws
 Addressing ethical concerns in digital marketing practices
 Building trust and transparency with digital audiences

References
1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy,
Implementation and Practice. Pearson.
2. Smith, P. R., & Zook, Z. (2020). Marketing Communications: Integrating Offline
and Online with Social Media. Kogan Page.
3. Ryan, D., & Jones, C. (2019). Understanding Digital Marketing: Marketing
Strategies for Engaging the Digital Generation. Kogan Page.

Notes
Week 8: Midterm Examination, and Week 16: Final Examination

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