KTM

CHAPTER -1

INTRODUCTION TO TOPIC

KTM AG (the former KTM Sport motorcycle AG is an Austrian motorcycle and

sports car manufacturer owned by KTM Industries AG and Indian
manufacturer Bajaj Auto. It was formed in 1992 but traces its foundation to as
early as 1934. Today, KTM AG is the parent company of the KTM Group.IN
1953, businessman Ernst Kronreifbecamesizable shareholder Kraftfahrzeug
TrunkenpolzMattighofen which was then renamed and registered as Kronreif
and TrunkenpolzMattighofen. KTM started serial production of R100 in 1954.
With just 20 employees, motorcycles were built at the rate of three per day.

The company's first title was secured shortly thereafter with the 1954 Austrian
125 national championship. KTM first made an appearance at the International
Six Days Trials (Enduro) in 1956 where EgonDornauer secured a gold medal.
Racing continued to be a testing ground for production technology, but next in
line was its first scooter, the Mirabell. It started providing a factory in 1964. As
the company continued to expand, the workforce increased to 400 in 1971,
and 40 years after it was founded, KTM was offering 42 different models. The
year was 2012 when Bajaj Auto increased its stake in KTM from 14.5 per cent
to 47 per cent, and it was also market. Soon after, the development started to
show its colours, and in 2008, KTM and Bajaj announced that they were
going to develop two new 125cc, 200cc and 390cc mass-focussed motorcycles.

KTM also owns Husqvarna; their forthcoming Vitpilen 401 and Svartpilen
models are likely to be made in India at the Bajaj-KTM plant in Chakan,
Pune. The news comes after Amit Nandi, the senior vice-president of Bajaj,
hinted that a new range of 'made-in-India' Husqvarna's would be built at some
point in 2017. Bajaj plays an important role in this positive change for KTM.
The mass-seller Duke/RC series is manufactured at Bajaj's. facility in Chakan,
and then exported to the world. Some of the markets which KTM- Bajaj
exports the KTM Duke/RC to are: Europe, Australia, Nepal, Hong Kong,
Korea, Japan, Philippines, Thailand, Malaysia, Singapore, Colombia, Mexico
and Argentina.

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KTM is known for its off-road motorcycles (enduro, motocross and

supermoto). Since the late 1990s, it has expanded into street motorcycle
production and developing sports cars namely the X-Bow. In 2015, KTM sold
almost as many street as off-road bikes. Production of the KTM X-Bow started
in 2007.Since 2012, KTM has been the largest motorcycle manufacturer in
Europe for four consecutive years. Globally, the company is among the leading

off-road motorcycl1e manufacturers. In 2016, KTM sold 203,423 motor vehicles

worldwide.

Consumer Response

Efficient Consumer Response (ECR) is a joint trade and industry body working
towards making the grocery sector as a whole more responsive to consumer
demand and promote the removal of unnecessary costs from the supply chain.

There are four focus areas under ECR: demand management, supply
management, enablers and integrators, which are intended to be addressed as an
integrated set. These form the basisof the ECR Global Scorecard.

ECR Europe

ECR Europe was launched in 1994. With its headquarters in Brussels, the
organization works in co-operation with national ECR initiatives in most
European countries. Participation in projects at European and national levels is
open to companies in the grocery and Fast Moving Consumer Goods sectors –
including retailers, wholesalers, manufacturers, suppliers, brokers and third-party
service providers such as logistics operators.

Every year ECR Europe organizes projects where companies from Europe
explore new areasof working together. The results of these projects are published
and there is an annual ECR Europe conference.

Consumer-Response Marketing (CRM) is a full service Canadian Marketing

Fulfillment Company that delivers a wide variety of services for business-to-
business (B2B) andBusiness-to-Consumer (B2C) direct response programs.

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From our contact centre through order processing, rebate cheque issuance to our
Pick Pacand distribution systems, CRM provides the expertise, experience,
discipline and flexibility to help your company grow.

Market Survey

Market survey--where you actually speak to members of your target audience--

are an important part of market research. You can choose to hire a company to
do it for you, but conducting the interviews yourself will most likely give you
a much better idea of the needs of your target audience and will provide you with
insights that you might not otherwise havegleaned.

If you're going the do-it-yourself route, you'll probably want to act as the focus
group moderator. As the moderator, you'll want to encourage an open-ended
flow of conversation and be sure to solicit comments from quieter members, or
you may end up getting all your information from the talkative participants
only.

It was formed in 1992 but traces its its foundation to as in 1934. Today, KTM is
the parent company of

KTM is a Austrian Motorcycle and sports car Manufactured owned Mobility and
Indian Manufactured Bajaj Motorcycle, since the late 1990s it has expanded into
street motorcycle production and developing sports cars-namely X- how. In 2015
KTM sold almost as many street as off-road bikes. Since 2012, KTM has been
Auto the KTM Group of consiting of a number of Motorcycle brands. It is
specially made for OFF- ROAD- the largest motorcycle manufacturer in Europe for
four consecutive years. pany is among the leading off-road motorcycle
manufacturers. In 2016, KTM sold 203,423 motor Globally, the company
vehicles worldwide. In In 1934, an Austrian engineer Johann (Hans) Trunkenpolz
set up fitter's and repair shop in Mattighofen. In 1937, he started selling DKW
motorcycles, and Opel cars the following year. His shop was known as
Kraftfahrzeug Trunkenpolz Mattighofen, but the name was unregistered. During
the Second World War, his wife took care of the business which was thriving
mainly account of diesel engine repairs.

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After the war, demand for repair works fe3ll sharply and Trunkenpolz started thinking
about producing his own motorcycles. The prototype of his first motorcycle, the
R100, was built in 1951. The components of the motorcycle were produced in
house, except for the Rotax engines which were made by Fichtel & Sachs. Serial
production of the R100 started in 1953. With just 20 employees, motorcycles were
built at a rate of three per day.

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CHAPTER -2

RESEARCH DESIGN

REVIEW OF LITERATURE

 Leslie Lazar And Schiffam: The authors suggested consumer behavior as

individual differas from group. The family decision for a purchase decision is entirely
different from individual decision. The authors discussed various variables that affect
consumer purchase decision. The book focused on family life cycle needs of
consumer during different life stages. The family decision making process as a group
making is elaboratedand it is recommended to segment the market according to family
need hierarchy.
 Bitta And Della: The author proposed that consumer behavior studies play an
important role in deciding marketing segments and marketing strategies. The author
recommended that consumer is often studied because certain discussion are
significantly affected by their behavior or expected actions. For his reason such
consumer behavior is said to be an applied discipline. Such application can exists at
two levels of analysis. Market segmentation, consumer decisions making and buying
behavior is considered as core marketing activities in designing effective marketing
strategies
 KARUNIK and SCHIFFMAN: The book highlights dynamic business
environment is turbulent as never before and the service industry as promising as
never before. In this era of intense competition companies understand the customer is
the king in the market and success depends a lot on the efficiency of the manager in
delivering the promised product or services. The responsibility lies. on the
organizations to develop a culture, ethics, responsibility, value and quality services
should be offered to achieve higher level of of customer satisfaction. Dynamic
consumer behaviour is required to analyses various factors affecting consumer
purchase decisionsdirectly or indirectly.
 Batra S.K & Kazmi: The book has described consumer decisions making
process, buyer's black box and important of consumer behavior studies for marketers
in order to understand what satisfy the ultimate consumer. The book described vital
characteristics of Indian consumer and competitive advantages in Indian context for

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the marketers. The decision process, buying roles and consumer black box are
discussed in detail. The various steps evolving consumer decisions making are linked
with life stages. Young buyers, women and children. considered as uprising groups as
a part of competitive market situations,
 Joseph Sarkis, (2007) Green supply chain management pressures, practice
and performance within the Chinese automobile industry this study examines the
Chinese automobile supply chain managers to consider and initiate implementation of
green supply chain management (GSCM)practice to improve both their economic and
environmental performance
 Anna. S. Mattila, (2011) The impact of other customers on customers
experiences this research examines how other customer elicited response jointly affect
the overall customer experience. Nincosia Model, It was developed b Francesco M.
Nicosia (1966). He was one of the first consumer behaviour modelers to shift focus
from the act of purchase itself to the more complex decision process that consumers
engage in about products and its potenti potential consumer. It is interactive in design
the firm tries to influence consumer and the consumers by their action (or inactions)
influence the firm. Howard-Sheth Model, Howard and sheth (1969) propounded this
model of buying behaviour. It is a major revision of an earlier systematic to develop a
comprehensive theory of consumers' decisions making It covers both industrial and
ultimate users. This model gives emphasis or rational activities and its distinguishes
three stages of decision making.

STATEMENT OF THE PROBLEM

Consumer‟s needs are the focuses of marketing. To be successful marketing

managers, it is important for him to understand the nature and characteristics of
consumers. India is emerging as one of the fastest developing nation in the
world with the economic liberalization in full swing, the most MNC are making a
beeline favor country with their Hi-tech consumer durables, particularly. So in two-
wheeler industry, the leading local players in the two-wheeler industry are tying up
with reputed MNC to come out with new model and technology to cater to the
growing needs of the two- wheeler marketing.

SCOPE OF THE STUDY

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The scope of the study was extended only to the respondents of Coimbatore. It does
not cover all the consumer using KTMvehicles. The result of the study are use full to
assess customers response and let us know what exactly customers are looking for
when they buy a two-heeler. It gives the idea of the sectors need to improve, to
stabilize the market and to provide customer relationship. It helps in getting feedback
about the product quality. The project helps to put in to practice the theoretical aspects
of the study into reality.

OBJECTIVES OF THE STUDY

 To know about the factors influencing the customer decisions of purchasing

KTMbike.
 The main objective of the study is to find out to what extent the customers are
responded.To know about the services rendered by the dealer.
 To know about the company‟s after Sales and Services. To know the
respondents problems towards KTMvehicles.

RESEARCH METHODOLOGY

Research methodology describes how the research study was undertaken. This
includes the specifications of research design, sampling design, population, sampling
technique, and sampling frame, sample size, sample unit, tools for analysis, source of
data, and method of data collection.

RESEARCH DESIGN:

A research designis a framework or blueprint for conducting the research project. It

details theprocedures necessary for obtaining the information needed to structure or
solve research problems.

” A research design is the arrangement if conditions for collection and analysis of data
in a simple manner that aims to combine relevance to the research purpose with
economy in procedure”

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TYPE OF RESEARCH: (DESCRIPTIVE RESEARCH

It is a fact finding research with adequate interpretation. It uses simple analysis of

data, through analysis we can find out the characteristics of customers, so by using
descriptive research method to find the customers satisfaction towards KTM

SAMPLE DESIGN:

POPULATION:

Population for this organization research study is customers of KTM.

SAMPLING TECHNIQUE:

For this research study Non-Probability sampling that too (Convenient sample) is
used for analysis.

CONVENIENT SAMPLING

A statistical method of drawing representative data by selecting people because of the

ease of their volunteering or selecting units because of their availability or easy
access. The advantages of this type of sampling are the availability and the quickness
with which data can be gathered. The disadvantages are the risk that the sample
might not represent the population as a whole, and it might be biased by volunteers.
For example, a study to determine the average age and sex of gamblers at a casino
that is conducted for three hours on a weekday afternoon might be overrepresented
by elderly people who have retired and underrepresented by people of working age.

SAMPLING FRAME:

Sampling Frame is a representation of the elements of the target population. It

consists of a list or set of directions for identifying the target population. Sampling
frame for this research study is customers of KTM.

SAMPLE SIZE:

Sample size of the research is 100 customers of KTM.

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SAMPLE UNIT:

A sampling unit is an element, or a unit containing the element, that is available for
selection at some stage of the sampling process.

SECONDARY DATA:

Secondary data is data collected by someone other than the user. Common sources of
secondary data for social science include census, organizational records and data
collected through qualitative methodologies or qualitative research. Primary data, by
contrast, are collected by the investigator conducting the research.

SAMPLE DESIGN

The type of sampling, chosen is convenience sampling.

Sampling

The sample size is restricted to 100 from

1.House wives and

Working women

TOOLS

Tools that are to be used for analysis are:-

Simple percentage analysis Average rank analysis

 Average score analysis

 Analysis of variance (ANOVA)
 Factor Analysis

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LIMITATIONS OF THE STUDY

 As this survey was restricted to Coimbatore this cannot be stated as an in

depth research on this subject.
 Enough care is taken in formulating the questionnaire; still some errors may
creep in.
 The consumer response varies according to different products. Quality verses
price was not taken intothe consideration.

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CHAPTER 3

ORGANIZATION PROFILE

HISTORY

Early years

In 1934, an Austrian engineer Johann (Hans) Trunkenpolzset up a fitter's and car

repair shop in Mattighofen. In 1937, he started selling DKW motorcycles, and Opel
cars the following year. His shop was known as Kraftfahrzeug Trunkenpolz
Mattighofen, but the name was unregistered. During the Second World War, his
wife took care of the business which was thriving mainly on account of diesel engine
repairs.

After the war, demand for repair works fell sharply and Trunkenpolz started thinking
about producing his own motorcycles. The prototype of his first motorcycle, the
R100, was built in 1951. The components of the motorcycle were produced in house,
except for the Rotax engines which were made by Fichtel & Sachs. Serial production
of the R100 started in 1953. With just 20 employees, motorcycles were built at the
rate of three per day.

KTM 1953–1991

In 1953, businessman Ernst Kronreif became a sizable shareholder of the company

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which was renamed and registered as Kronreif & Trunkenpolz Mattighofen. In

1954, the R125 Tourist was introduced followed by the Grand Tourist and the
scooter Mirabell in 1955.

The company secured its first racing title in the 1954 Austrian 125cc national
championship. In 1956, KTM made its appearance at the International Six Days Trials
where Egon Dornauer won a gold medal on a KTM machine.

In 1957, KTM built the Trophy 125cc first sports motorcycle. KTM's first moped,
called Mecky, was launched in 1957, followed by Ponny Iin 1960 and Ponny II in
1962 and Comet in 1963. The 1960s also saw the beginning of the bicycle production
in Mattighofen. Ernst Kronreif died in 1960. Two years later in 1962, Hans
Trunkenpolz also died of a heart attack. His son Erich Trunkenpolz took charge of
the company's management.

As the company continued to expand, the workforce totaled 400 in 1971, and forty
years after it was founded, KTM was offering 42 different models. Besides, KTM was
able to produce motorcycles for the racing industry. During the 1970s and 80s,
KTM also started to develop and produce motors and radiators. Radiators sold to
European car manufacturers constituted a sizable part of the company's business in
the 1980s.

In 1978, US subsidiary KTM North America Inc. was founded in Lorain, Ohio. In
1980, the company was renamed KTM Motor-Fahrzeugbau KG. One year later,
KTM had about 700 employees and a turnover of 750m. Schilling (about 54.5m.
Euro). International business then amounted to 76 % of the company turnover.

However, scooter and moped turnover sank rapidly, and production had to be halted
in 1988. Erich Trunkenpolz died in 1989. Takeover of a 51 % interest in the company
by the Austrian investment trust GIT Trust Holding controlled by Austrian politician
Josef Taus in 1989 was followed by unsuccessful attempts to turn the indebted
company around, and in 1991, KTM management was transferred to a consortium of
creditor banks.

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KTM after 1991

In 1992, the company was split into four new entities: KTM Sportmotorcycle GmbH
(motorcycles division), KTM Fahrrad GmbH (bicycles division), KTM Kühler
GmbH (radiators division) and KTM Werkzeugbau GmbH (tooling division).

Now owned by KTM Motorradholding GmbH, which was formed by Cross Holding
(a Cross Industries daughter), and other investors, KTM Sportmotorcycle GmbH
started operation in 1992 and later took over the sibling tooling division KTM
Werkzeugbau. In the following years, while steadily increasing production and
turnover, investing in new production and R & D facilities, introducing new models
and successfully sponsoring and taking part in various race sport events, the company
underwent a series of restructurings and stakeholder changes guided by KTM's
managing director and Cross Industries owner Stefan Pierer. In 1994, KTM started
production of the Duke series of road motorcycles, in 1996, KTM motocross
machines were first decked out in KTM's signature orange color, and 1997 saw the
introduction of LC4 Supermoto and Adventure motorcycles. In 2007, the company
debuted the KTM X-Bow sports car.

In 1995, KTM Motorradholding GmbH acquired Swedish motorcycle maker

Husaberg AB and took control of the Dutch company White Power Suspension.

In 2007, Indian motorcycle manufacturer Bajaj Auto bought a 14.5% stake in KTM
Power Sports AG. By 2013, Bajaj Auto held a 47.97% interest in the company.

In 2013, KTM acquired the formerly Swedish motorcycle maker Husqvarna

Motorcycles from its prior owner BMW Motorrad AG. The same year, KTM re-
integrated the brand Husaberg into Husqvarna Motorcycles from which it had spun
off in the 1990s when Husqvarna was sold to the Italian company Cagiva.

As the final result of the restructuring process, KTM Motorradholding GmbH had
become KTM AG in 2012. In 2015, KTM generated a turnover of over 1 billion Euro
and employed 2515 people by the end of that year. Of the four separate companies
left after the 1992 split, three were now again part of the KTM Group: KTM
Sportmotorcycle GmbH, KTM Werkzeugbau GmbH and KTM Kühler GmbH (today

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WP Radiators). KTM Fahrrad GmbH (KTM Bike Industries) remained an

independent company and is owned by Chinese investors. KTM-Group today
contains the brands KTM and Husqvarna Motorcycles.

Management Ownership

KTM AG is presently owned by CROSS KraftFahrZeug Holding GmbH (51,28 %)

and Bajaj Auto Limited International Holdings B.V. (47,99 %). CROSS
KraftFahrZeug Holding GmbH is a subsidiary of KTM Industries AG (prior to 2016
CROSS Industries AG), founded by KTM AG‟s current CEO Stefan Pierer. KTM
Industries AG is owned by Pierer Industrie AG (74,89 %).

Subsidiaries

As of 2017, KTM AG has the following subsidiaries:

 KTM-Racing AG (Switzerland, 100 %)

 KTM-Sportmotorcycle India Private Ltd. (India, 100 %)
 KTM Sportmotorcycle GmbH (100 %, distribution of motorcycles and parts)
 Husqvarna Motorcycles GmbH (100 %, distribution of motorcycles and
parts)
 KTM Sportcar GmbH (100 %, production and distribution of the KTM X-
Bow)
 KTM Technologies GmbH (74 %, R&D services)
 KTM Immobilien GmbH (99 %, owner of all property and buildings of the
KTM Group)
 WP AG (25 %, former White Power suspension GmbH, production of
motorcycle components)
 Kiska GmbH (26 %, design company for the KTM Group)
 Furthermore, KTM Sportmotorcycle GmbH and Husqvarna Motorcycles
GmbH operate 24 respectively 7 distribution subsidiaries worldwide, most of
them in European and Asian countries and in the US.

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Joint ventures

KTM started exporting their GS model to USA in 1968 through an American

importer, John Penton under the Penton brand. This Joint Venture lasted until KTM
established KTM America Inc. in Ohio in 1978.

In 2005, KTM-Sportmotocycle began a partnership with ATV manufacturer Polaris

Industries with the goal of shared R&D, and more importantly shared distribution
networks. This partnership was a two-year trial arrangement, at the end of which both
parties had the option of merging the two companies into one. In 2006, KTM
announced that the partnership with Polaris had been downgraded, and would
instead only supply their 450cc and 510cc RFS engines to Polaris.

In January 2008, Bajaj announced that it would jointly develop two new 125cc and
200cc bikes for Europe and the Far East. The bikes would be badged KTM. In
January 2012, Bajaj launched the Duke 200 model in India.

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VISION AND MISSION

VISION

To create high performance motorcycles that is always >> READY TO RACE<<.

An also to increase production in other countries with best performance
motorcycles.

MISSION

To develop evolve and improve the product range. Focused on further developing
leading position across all market segments and expanding into new and emerging
markets New Zealand), and the Philippines (KTM Philippines)

About RC200

The 2017 model year of the KTM RC200

doesn‟thave mechanical updates, other
than the fact that the engine is now BS4
compliant. A couple of changes have
been made to its appearance – there are
orange wheels, a white/orange paint
scheme which has been introduced for 2017. Nothing else changes though, not even
the price. That makes it a little more value for money, and as far as entry-level crotch
rockets go, you can‟t get much better than the RC200. There‟s still no ABS, even as
an option, and just like its elder sibling, it retains the scalpel-sharp handling that made
us like it so much. If you‟re looking for an all-new RC200, though, you‟ll have to
wait until the end of 2017 or beyond. There isn‟t any real competition for the RC200 -
the only other product that is as committed is the KTM YZF-R15, and that sits a
segment below the RC200. The bike is priced at Rs 1,74,797 (ex-showroom,Delhi)

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KTM RC 390

The 2017 edition of the KTM RC 390 was recently launched

in January, 2017. The new KTM RC 390 gets cosmetic
updates and new features. It now gets a black and orange
colour scheme, but with fresh graphic design in white. The
body of the bike have orange-coloured panels which were
previously used only for the trellis frame and alloy wheels.
The 2017 KTM RC 390 has been priced at Rs 2.25 lakh, ex-
showroom, Delhi. The new graphics make the KTM motorcycle look sporty and more
appealing and another visual distinguish between the new bike and the old bike is
the exhaust muffler. Unlike the old RC 390 which has an underbelly exhaust system,
the new KTM RC 390 sports a side-mounted exhaust. On the mechanical front, the
bike now gets ride-by-wire system which improves the throttle response of the bike
and the RC 390 is the only bike in its segment to feature it. Power is derived from the
same 373.3cc single-cylinder liquid-cooled mill which is now BS-IV compliant and
continues to produce the same power output of 43.5PS at 9000rpm while max
torque has been bumped up 1Nm to 36Nm at 7000rpm. The bike gets new adjustable
clutch and brake levers. It also gets bigger rear view mirrors, which should make them
more usable with a better field of view. The front disc is also a larger 320mm dia
unit while ABS remains standard. Suspension and frame of the bike remain
unchanged. The BS-IV version of the KTM RC390 weighs 163.5kg which is a
massive gain of 15kg in comparison to the older bike.

KTM 200 Duke

February 23, 2017: KTM has launched the updated BS-

IV version of the 200 Duke in India. The 200 Duke was
KTM's first offering for India. The bike found many
admirers as it came with a good combination of
performance, features and decent pricing.

The 200 Duke misses out on the new 2017 Duke design
language that the 390 Duke and 250 Duke get.
Nevertheless, the old design including the sculpted fuel

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tank, underbelly exhaust, exposed trellis frame and minimal bodywork made the
200 Duke stand apart from its rivals. As part of its 2017 updates, the new bike gets
new graphics and will come in three new colours. The bike now features orange
wheels instead of black on the previous iteration. Features include a comprehensive
all-digital instrument console. The bike gets high spec suspension in the form of
43m WP upside down forks upfront and a WP monoshock at the rear.

Powering the bike is a 199.5cc displacement motor that puts out 26PS and 19.2Nm of
torque. Performance is among the highlights of the KTM 200 Duke as the 130kg
kerb weight endows it with an impressive power-to-weight ratio. The powerplant is
mated to a 6-speed gearbox.

The KTM 200 Duke is priced at Rs 1.43 lakhs (Ex-Delhi). The 200 Duke faces
competition from the TVS RTR 200 and the Bajaj 200 NS.

KTM 390 Duke

February 23, 2017: KTM‟s feature-

packed 2017 Duke 390 has been
launched. The 2017 model gets a
complete redesign with full LED
headlamps, a revised BSIV motor, new
exhaust, ride-by- wire and a colour TFT
tablet-type instrument console. The 390
Duke should offer the best performance
under the Rs 2.5 lakh price bracket owing to the high-performance 373cc engine and
the lightweight chassis and bodywork. The bike also gets a host of first-in-class
features like a colour TFT screen, standard switchable ABS and slipper clutch. The
390 Duke is priced at Rs 2.26 lakh (ex-Delhi). The bike faces competition from the
Benelli TNT 300 and Kawasaki Z250 which are priced way higher. The 2017 KTM
390 Duke should be able to hold the crown of the best sports bike under the Rs 3
lakh price bracket.

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KTM 250 Duke

February 23, 2017: The 250 Duke is the

latest addition to the KTM Duke range in
India. The 2017 model features a completely
new design and borrows styling bits and
features from both the new 390 Duke and 200
Duke. KTM already manufactures the 250
Duke in India and exports it to other countries
so local production should keep prices competitive. The 250 Duke carries a similar
design as the new 390 Duke but gets black wheels and black front frame. The
headlamp is the same split one as the 390 Duke but misses out on LED technology
and features a conventional halogen bulb instead. It also misses out on the colour
LCD screen and has an updated digital unit. The bike has a 248.8cc liquid-cooled
motor that makes 30PS, 5PS more than the 200 Duke. It gets a slipper clutch. The 250
Duke will sit in between the 200 Duke and the 390 Duke. The bike is priced at Rs
1.73 lakh (ex-Delhi). Rivals include the Benelli TNT 25 and the Mahindra Mojo.

KTM 1050 Adventure

KTM unveiled the Adventure at

the 2014 EICMA motorcycle show
in Milan, Italy. The1050
Adventure will be the first litre-class
offering from KTM in the Indian
two- wheeler market. Powering the
bike is a 1,050cc V- twin motor
churning out 96PS of peak power.
The 1050 Adventure is a modern
KTM ADV bike, well equipped
with Ride Mode Technology, ABS,
and traction control. The ABS can be shut off, as well as the traction control, and the
level of electronic intervention is dependent on the chosen ride mode. Though the
KTM 1050 Adventure is an entry-level offering, KTM have been generous on the
motorcycle as it features goodies such as ride-by-wire throttle, three ride modes

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(Sport, Street, Rain), traction control, a slipper clutch and ABS. Another novel
feature on the KTM 1050 Adventure is the fact the windscreen, handlebars, and foot
pegs are all adjustable.

SWOT ANALYSIS:

STRENGTHS:

 Durability and Performance Global brand name

 Cost effective
 Low maintenance and higher mileage
 Best weight to power ratio Oppurtunities:
 Not fully tapped market for performance bikes in India No direct competition
in cost and performance segment KTM organized races are a good PR activity.

WEAKNESS:

 Primarily meant for single rider comfort, not a very prevalent concept in India
 Misconception that it is highly expensive Low appreciation for sports bike
Threats:
 New entrants from competitors who have high market presence. Traffic
congestion and bad city roads.

OPPORTUNITIES:

 Emerging Markets: There is potential for growth in emerging markets where

the demand for premium motorcycles is rising.
 Electric Vehicles: Expanding into the electric motorcycle segment can tap into
the growing demand for eco-friendly and sustainable transportation options.
 Expanding Product Line: Introducing more models in the urban commuter and
entry-level segments can attract a wider customer base.
 Collaborations and Partnerships: Strategic partnerships with other companies
can lead to technological advancements and market expansion.

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THREATS:

 Intense Competition: The motorcycle market is highly competitive, with

numerous well-established brands vying for market share.
 Economic Downturns: Economic instability can affect consumer spending on
premium motorcycles.
 Regulatory Changes: Stricter emissions regulations and environmental policies
can impact the production and design of high-performance bikes.
 Technological Disruptions: Rapid advancements in technology by competitors
can pose a threat to KTM’s market position.

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CHAPTER -4

DATA ANALYSIS AND INTERPRETATION

Table:1 showing Age of the respondent

Age Respondents Percentage

Valid ”Below 15 years “ 24 24.00

“16-25” 36 36.00
“26 35 “ 16 16.00
“36 45 12 12.00
above 45 12 12.00
Total 100 100.0

Interpretation

From the table it shows that 24% of respondents are below 15 yrs , 36%
respondents are 16-25, 16% respondents are 26-35,12% respondents

ANALYSIS 36-45,12% respondents are above 45.

Chart:1 Showing Age of the respondent

40 36
35
30
24
25
20 16
15 12 12 Series1
10
5
0
”Below 15 “16-25” “26 35 “ “36 45 above 45
years “

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Table:2 Showing on Marital Status of the respondent

Marital Status of the respondent Respondents Percentage

Male 70 70.0
Female 30 30.0
Valid
Total 100 100.0

Interpretation

From the table it shows that 70% of respondents are MALE

A N A LY S I S 30% respondents are FEMALE.

Chart:2 Showing Marital Status of therespondent

70
70

60

50

40 30 Series1
30

20

10

0
Male Female

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Table:3 Showing Income of the respondent

Income of the respondent Respondents Percentage

Below 10000 24 24.0

10000-20000 17 17.0
Valid
20000-30000 45 45.0
Above 20000 14 14.0
Total 100 100.0

Interpretation

From the table it shows that 24% of respondents are below 10000

ANALYSIS :- 17% respondents are10000-20000, 45% respondents are 20000-

30000,14% respondents are above 20000.

Chart:3 showing income of the respondent

45
45
40
35
30
24
25
Series1
20 17
14
15
10
5
0
Below 10000 10000-20000 20000-30000 Above 20000

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Table:4 showing Income of respondent Own Bike

Own Bike Respondents Percentage

Yes 72 72.00
No 28 28.0
Valid
Total 100 100.0

Interpretation

From the table it shows that 72% of respondents are YES,

Analysis : 28% respondents are NO.

Chart:4 Showing Own Bike

80
72
70

60

50

40
Series1
28
30

20

10

0
Yes No

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Table:5 Showing Cleanliness And Comfort Of Service

Cleanliness and Comfort Of Service Respondents Percentage

Excellent 18 18.0
Good 40 40.0
Valid
Fair 32 32.0
Poor 10 10.0
Total 100 100.0

Interpretation

From the table it shows that 18% of respondents are Excellent, 40% respondents
are Good,

Analysis :32% respondents are Fair ,10% respondents are Poor.

Chart:5 Showing Cleanliness And Comfort Of Service

10
18

Excellent
Good
32 Fair
Poor

40

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Table:6 Showing. Vehicle delivered ontime

Vehicle delivered on time Respondents Percentage

Yes 52 52.0
No 48 48.0
Valid
Total 100 100.0

Interpretation

From the table it shows that 52% of respondents are Yes,

Analysis :48% respondents are NO.

Chart:6 Showing Vehicle delivered on time

52
52

51

50
Series1
49
48
48

47

46
Yes No

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Table:7 Showing Feel about KTM

Feel about KTM Respondents Percentage

Excellent 67 67.0
Good 17 17.0
Valid
Moderate 10 10.0
Satisfactory 1 1.0
Unsatisfactory 5 5.0
Total 100 100.0

Interpretation

From the table it shows that 67% of respondents are Excellent, 17% respondents
are Good, 10% respondents are Moderate ,1% respondents are satisfactory

Analysis :,5% respondents are unsatisfactory .

Chart:7 Showing . Feel about KTM

67
70
60
50
40
30
17 Series1
20 10
5
10 1
0

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Table:8 Showing KTM ad in TV

KTM ad in TV Respondents Percentage

Valid Yes 81 81.0

No 19 19.0
Total 100 100.0

Interpretation

From the table it shows that 81% of respondents are YES

Analysis :, 19% respondents are NO.

Chart:8 Showing . KTM ad in TV

19

Yes
No

81

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Table:9 Showing . Reasons to purchaseKTM

Reasons to purchase KTM Respondents Percentage

Valid Mileage 8 8.0

Low maintenance 14 14.0
Price 72 72.0
Wide range of products 2 2.0

Brand name 4 4.0

Total 100 100.0

Interpretation

From the table it shows that 8% of respondents are Mileage, 14% respondents are
Low maintenance, 72% respondents are Price ,2% respondents are Wide range of
products,

Analysis :4% respondents are Brand name .

Chart:9 Showing Reasons to\ purchase Reasons to purchase

80
70 72
60
50
40
30
20
14 Series1
10 8
2 4
0

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Table:10 Showing Owned KTM vehicle

Owned KTM vehicle Respondents Percentage

Valid 6 month 51 51.0

1-2 years 24 24.0
3 years 20 20.0
3-5 years 5 5.0
Total 100 100.0

Interpretation

From the table it shows that 51% of respondents are 6 month, 24% respondents
are 1-2 years, 20% respondents are 3years,

Analysis :5% respondents are 3-5 years.

Chart:10 Showing Owned KTM vehicle Owned KTM vehicle

60
51
50

40

30 24 Series1
20
20

10 5

0
6 month 1-2 years 3 years 3-5 years

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Table:10 Showing Bike do you like most

Bike do you like most Respondents Percentage

Valid KTM 55 55.0

KTM RC 32 32.0
Harley Davidson 7 7.0
BMW 4 4.0
KTM DUKE 2 2.0
Total 100 100.0

Interpretation

From the table it shows that 55% of respondents are KTM, 32% respondents are
KTM,7% respondents are Harley Davidson

Analysis :,4% respondents are BMW,2% respondentsare Scooty.

Chart :10 Showing Bike do you like most

60 55

50

40
32
30
Series1
20
7
10 4
2
0
KTM KTM RC Harley BMW KTM DUKE
Davidson

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Table:11 Showing CC Bike you want

CC Bike you want Respondents Percentage

Under 100 CC 12 12.0

100-125 CC 8 8.0
125-150CC 76 76.0
Valid Above 150CC 4 4.0
Total 100 100.0

Interpretation

From the table it shows that 12% of respondents are under 100cc, 8% respondents are
100-125cc,76% respondents are 125-150cc

Analysis :,4% respondents are 150cc.

Chart: 11 Showing CC Bike you want

4
12

8
Under 100 CC
100-125 CC
125-150CC
Above 150CC

76

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Table:12 Showing . Maximum Mileage of given by KTM

Maximum Mileage of given by KTM Respondents Percentage

KTM 59 59.0
KTM RC 25 25.0
Valid
HarleyDavidson 14 14.0
BMW 2 2.0
Total 100 100.0

Interpretation

From the table it shows that 59% of respondents are KTM, 25% respondents are
KTM,14% respondents are HarleyDavidson

Analysis :,2% respondents are Jupiter.

Chart:12 Showing Maximum Mileage of given by KTM

70
59
60

50

40
Series1
30 25

20
14

10
2
0
KTM KTM RC HarleyDavidson BMW

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KTM RC Harley Davidson BMW KTM DUKE:

Table:13 Showing Attractive Price of Company

Attractive Price of Company Respondents Percentage

KTM 50 50.0
KTM RC 28 28.0
HARLEYDAVIDSON 15 15.0

Valid BMW 7 7.0

Total 100 100.0

Interpretation

From the table it shows that 50% of respondents are KTM, 28% respondents are
KTM RC,15% respondents are HarleyDavidson ,

Analysis :7% respondents are BMW.

Chart:13 Showing Attractive Price of Company

50
50
45
40
35 28
30
25
20 15
15 7 Series1
10
5
0

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KTM RC Harley Davidson BMW KTM DUKE:

Table:14 Showing Feel service charge and repair charge is reasonable

Feel service charge and Respondents Percentage

repair charge is reasonable

Excellent 56 56.0
Good 24 24.0
Valid
Fair 16 16.0
Poor 4 4.0
Total 100 100.0

Interpretation

From the table it shows that 56% of respondents are Excellent, 24% respondents
are Good,16% respondents are Fair,

Analysis :4% respondents are poor.

Chart:14 Showing Feel service charge and repair charge is reasonable

60 56

50

40

30 24 Series1

20 16

10 4

0
Excellent Good Fair Poor

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Table:15 Showing Do you rate overall service experience

Do you rate overall service experience Respondents Percentage

ExtremelyGood 24 24.0

Valid Good 9 9.0

Average 63 63.0
Bad 4 4.0
Total 100 100.0

Interpretation

From the table it shows that 24% of respondents are Extermely good, 9%
respondents are Good,63% respondents are Average

Analysis :,4% respondents are Bad.

Chart:15 Showing Do you rate overall service experience

70 63

60

50

40
24 Series1
30

20
9
10 4

0
Extremely Good Average Bad
Good

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CHARTER-5

FINDING, SUGGESTION AND CONCLUSION

FINDINGS

 Majority of the respondents are satisfied with the bike models available. Most
of the respondents own KTM already.
 More respondents are highly satisfied with the service of the KTM.
 Majority of the respondents are satisfied with price, mileage, fuel efficiency
 Majority of the respondents are agreed that pillion comfort is too good.
 Most of the respondents are agreed that km 125cc bikes is comfortable for
long drive.
 Majority of the respondents are agreed that dynamics and handling of the
bikes is also very good.
 Most of the respondents an agreed that provided atn facility.
 Majority of the respondents are agreed that adjustable shock absorber of a seat
is available.
 Most of the responderts are agreed that easy availability of spare parts.
 Majority of the respondents 60 members are agreed that replace of the spare
cost is very reasonable.
 Majority of the respondents are agreed that maintenance cost is very low
compare to other 125cc bikes
 Majority of the respondents are agreed that faster loan approval is available.
 Majority of the respondents are agreed that seasonal offers and discounts are
available.
 Most of the respondents are agreed that replace facility of all hikes is also
available.

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SUGGESTION

 From this study, suggesting that to have much more service to the customers.
Through this study, customers are interested in KTM suggesting to improve
the availability.
 From this study, customers are satisfied and suggesting to improve to the next
level.
 Company should give same incentive to the dealers for promoting the
products KTM. they should not neglect dealers.
 They select good dealer, which they can give customer satisfaction
 More features should be added to the bike according to the needs of the
customers, because their competitors are coming either new model.
 The Main dissatisfied by customers are pillion comfort is too bad, the
company is improve the pillion seat comfort.
 Many customers are came to know about the KTM company by friends, the
company can Improve advertising factory.
 Many customers are dissatisfied by mileage, company can improve the
mileage. Have to decrease the maintenance cost of kam bikes.
 Many customers are dissatisfied by price of KTM company, the company
have to decrease the price of the bikes, Seasonal offers and discounts should
be available to all KTM bikes.

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CONCLUSION

This study is based on the customer response of KTM. Finding and suggestion has
been found through data collected with customers by preparing structured
questionnaire, the questions contains in the questionnaire is based on the observation
done in the organization. I hope this study will help the organization in general to
improve the customer response in the company for longer period. I conclude this
report as been prepared completely based on my own knowledge.

This study is based on the customer of KTM brand like. Favorites of bike, findings of
ble and suggestion of customers has been found through the data collected with KTM
users and future prediction from KTM bike favorites persons by preparing proper
questionnaires of KTM bikes, the questionnaires is based on the observation done in
the organization. I hope this study will help the organization in the general to improve
the customer responds in the company for longer period. I concluded this repurt as
been prepared completely based on my own preference

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ANNEXURE

REFERENCE:

WEBSITE ADDRESS:

 https://www.ktm.com/in/
 CONSUMER BEHAVIOUR (WIKIPEDIA)
 SALES PROMOTION (WIKIPEDIA)

BOOKS:

 PEARSON (1998) PEARSON EDUATION, Inc) statistical tools for

management.

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QUESTIONNAIRE

A STUDY ON CONSUMER BEHAVIOUR RELATED TO DIFFERENT BRAND

BIKES SPECIAL REFERENCE IN CBE (KTM)

1) Age

a) Below 15 years b) 16-25 c) 26-35 d) 36-45 e) above 45

2) Gender
a) Male b) Female
3) Income

a) Below 10000 b) 10000-20000 c) 20000-30000 d) above 20000

4) Occupation
a) Government employee b) private employee c) self employee d) students e)
others
5) Marital status
a) Married b) unmarried
6) Do you own any bike
a) Yes b) no

7) Which brand you possess...............................

8) When you entered, what was the total time taken before someone from the
staff attended you
a) Excellent b) good c) fair d) poor
9) How do you rate cleanliness and comfort of service reception and customer
waitinglounge
a) Excellent b) good c) fair d) poor
10) Did the sales person spend sufficient time with you and explain everything
about the vehicle
a) Yes b) no
11) Was the vehicle delivered on promised time
a) Yes b) no

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12) Were you offered test drive during your visit to our show room
a) Yes b) no
13) How do you feel about KTM two wheeler vehicles
a) Excellent b) good c) moderate d) satisfactory e) unsatisfactory
14) What are the reasons to purchase KTM vehicles
a) Mileage b) low maintenance c) price d) wide range of products e) brand
name
15) When did you owned KTM vehicle
a) 6 month b) 1-2 years c) 3 years d) 3-5 years
16) What are the different types of problems you face at the time of service your
vehicle
a) High price spare partsb) non availability of spare parts

c) delay in service d) low quality of spare parts

17) Which Model are you using the bike

a) 2 Strokes b) 4 Strokes

18 ) Which bike do you like most

a) KTM RC b) Harley Davidson

c) BMW d) KTM DUKE

19) What will you prefer?

a) Mileage b) Power
b) Maintenance c) Price
20) How much CC Bike you want

a) Under 200 CC b) 200 - 300 CC

c) 300 – 400 CC d)Above 400 CC
21)Maximum Mileage of given by

a) KTM RC

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c) BMW d) KTM DUKE

22)Attractive Price of Company d) Harley Davidson

a) KTM RC b) Harley Davidson

c) BMW d) KTM DUKE

23) Do you feel service charge and repair charge is reasonable

a) Excellent b) Good c) Fair d) Poor
24) How do you rate overall service experience
a) Extremely good b) good c) average d) bad e) extremely bad
25) Are you satisfied with the availability of bike models
a) Highly satisfied b) satisfied c) average d) dissatisfied e) highly dissatisfied
26) State if any other suggestion

.........................................................................................................................................

.........................................................................................................................................

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