The Strategy Lifecycle
The Strategy Lifecycle
The Strategy Lifecycle
A GUIDE
February 2011
Table of Contents
Introduction _________________________________________________________________ 1 Strategy Development and Refresh Guidelines ______________________________________ 7 Strategy Review Guidelines ____________________________________________________ 16 Strategy Distillation Template __________________________________________________ 25 Annual PlanProcess Overview ________________________________________________ 28 Insight ____________________________________________________________________ 30
A NOTE TO EXTERNAL (NON-FOUNDATION) READERS: The Strategy Lifecycle: A Guide includes the guidelines and templates used by foundation staff to prepare the work that falls within the strategy lifecycle. These documents are current as of February 2011. While we hope this document provides visibility into the foundations intentions and practices, it was originally created as an internal document to guide the foundations work. We share it in the spirit of transparency, so that others may have a window into our approach. In this public version we have excised some of the more exhaustive business processes and financial tables.
Introduction
Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving peoples health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all peopleespecially those with the fewest resourceshave access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett.
PURPOSE OF THE STRATEGY LIFECYCLE AT THE BILL & MELINDA GATES FOUNDATION
At the Bill & Melinda Gates Foundation, we focus on issues that we think are the biggest barriers to people living healthy and productive lives. For example, we aim to address issues like health inequity in Africa, persistent poverty throughout the developing world, or the decline of public education in the United States. Although these problems are wildly disparate, they all share the characteristics of being deeply rooted, dynamic, and complex. None will be solved easily, none will be solved tomorrow, and none will be solved by us alone. To catalyze the fundamental and sustained positive change needed to address these problemsto bring about the kind of change that can give all people the opportunity to live healthy and productive livesour investments must be highly strategic and focused on impact. We believe a keystone of catalytic philanthropy is the development of robust and flexible strategies. These are strategies that articulate the causal pathway to impact; outline the investments and programmatic activities aligned with that pathway; measure the results of these investments and activities over time; and can be adjusted based on results, experience, and lessons learned. As this definition of robust and flexible suggests, strategy development, execution (meaning the grantmaking and other programmatic work guided by a strategy), measurement, and strategy adjustment are part of a continuous cycle. To that end, we have adopted a strategy lifecycle at the foundation. The lifecycle recognizes the magnitude of the problems we are tackling and offers a structure to develop strategy, allocate resources, implement grantmaking, capture and share data on progress, and, on an annual basis, reflect on lessons learned and course-correct as necessary.
THIS DOCUMENT
This document describes in detail how we develop and refine strategy at the foundation, building on the lessons learned since the lifecycle was rolled out in April 2007. It also outlines our annual planning (i.e., budgeting) process. Most immediately, it is a refinement of the Strategy Lifecycle Overview and Guide published in July 2008 and reflects the changes and improvements made since that time. Following this introduction, this document contains the guidelines and templates used by foundation staff to prepare the work that falls within the strategy lifecycle. Where detailed business processes are not relevant for an external audience, we have removed them and included brief overviews.
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This document will continue to be updated to reflect current learning and best practice about strategy and planning, as well as to meet evolving organizational needs. As a companion to this document, we have developed the Actionable Measurement Guidelines, which provide guidance to strategy teams about how to measure results.
Purpose
Decision meeting?
No.
Depth of review1 Program Strategy Initiative Sub-initiative Portfolio Grant Sub-grant Format Memo with financial summary Timing Year-round
Illustrative Illustrative Memo with financial summary January-July
Optional Online internal portal Year-round
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In strategy development, the first phase is an extensive landscape analysis; in a refresh it is a lookback at the prior strategy.
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Execution plan
Key topics and concepts Prior strategy: progress, challenges, lessons, implications Opportunity map: problem analysis and potential areas of opportunity Theory of change Theory of action, including solution leverage and partner leverage Financial resources, measurement, risks Timing, sequencing, and resource needs
Phase I
Key questions What are the lessons from the prior strategy and implications for our future work? What is the nature of the problem? What are the most promising ways to address the problem? How do we think change will happen?
Phase II
What will we do and not do? Why? What are the trade-offs? How are we maximizing solution leverage? What is the role of our partners? What results do we anticipate, by when?
Phase III
What are the What is the financial timing and requirements? sequencing of initiatives? How will we measure our What results? resources are needed? What are the risks?
Strategy Review
Even with a rigorous and thoughtful strategy development and refresh process, we know we wont have it all figured out. We will make some big bets that dont pan out and others will exceed our expectations. Often, external circumstances will change and teams will need to make adjustments. We have therefore included the process of strategy review in this lifecycle. A strategy review is an annual strategy update providing teams with the chance to reflect on progress and propose areas of strategic adjustment. It is also an opportunity for the CEO and co-chairs to learn, engage on strategic issues, and ensure alignment with approved strategic direction and/or provide input on proposed adjustments. In other words, it is not a deep re-examination of the strategy, but rather an update on the progress of an approved strategy and a vehicle for course-correction. On the next page is a list of the foundations approved strategies as of summer 2010. The list does not include learning initiatives where grantmaking may be taking place outside the context of a formally approved strategy.
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Annual Plan
Annual planning is the process by which the CEO and co-chairs review and approve proposed spending levels and priorities for the coming year, including grant and expense budgets. The plan is developed in the fall, with final approval in January. It is a two-step process in which budget targets are first reviewed with the CEO and co-chairs and then, within the confines of those targets, a detailed budget is created. Previously the annual plan included an update on each strategy; however, given the advent of strategy reviews, this is no longer necessary.
Insight
The fourth component of the strategy lifecycle is Insight, an interactive web site that provides data at all levels of the strategy hierarchy (i.e., strategy, initiative, sub-initiative, grant see definitions on page 6). Key strategy documents and reports published on the site are available to the co-chairs and foundation staff alike. Insight supports the strategy review and refresh processes by allowing teams to provide a more limited and focused set of information in a strategy review, knowing the co-chairs can go to Insight to learn more if desired. Going forward, Insight will include a broader set of supporting information and new ways of viewing data to ensure it can readily inform decision making. Over time, Insight will become the place to go to get the right information at the right time to make data-driven decisions about the foundations work.
Strategy Distillations
Strategy distillations are short (approximately five-page) strategy overviews that describe the problem the strategy aims to solve, the vision of success, the logic behind the approach the foundation has chosen to achieve this vision, and an update on recent progress. Distillations are a supporting element of the lifecycle. They are a product of the strategy development and refresh process and are updated annually following strategy reviews.
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Strategy Hierarchy
The f ollowing terms are the elements of the Strategy Hierarchy. Each term is a sub -component of the one above (e.g., Initiative is a sub-component of Strategy, which is a sub-component of a Program). The exception is Portfolio, which can be used to describe clusters or bundles of grants across or within multiple levels of the hierarchy.
Program One of the primary organizational units of the f oundation (i.e., Global Development, Global Health, and the United States Program) responsible f or developing and managing grants, contracts, and other activities related to achieving impact. A plan f or achieving a goal in a specif ic area of f ocus approved by the co -chairs (e.g., Agricultural Development in Global Development, College Ready in the United States Program, HIV in Global Health). This term is also used to ref er to that specif ic area of f ocus. Strategy teams develop and implement their assigned strategies. A key area of action within a strategy (e.g., College Ready Work in College Ready, Farmer Productivity in Agricultural Development, HIV Vaccines in HIV).
Strategy
Initiative
Sub-initiative
A component of an initiative that might include major grants, contracts, convenings, knowledgesharing, or other activities related to achieving impact (e.g., Extension in Farmer Productivity, Literacy in College Ready Work, and Pre-Clinical in HIV Vaccines). A sum of money used to f und a specif ic project or purpose. The f oundation f unds work that meets specif ic grantmaking priorities and supports the f oundations guiding principles. In keeping with its charter, the f oundation does not provide f unding to individuals.
A grant f unded through an intermediary organization (the f oundation's grantee).
Grant
Sub-grant
Portfolio
A cohesive or thematically-linked bundle of grants, contracts, or other strategic work within or across strategies, initiatives, or sub-initiatives. A portf olio may be def ined by shared intended outcomes, a geographic f ocus, or other dimensions with common characteristics meaningf ul to a strategy.
CONCLUSION
The strategy lifecycle provides a structure for rigorous, thoughtful strategy development and resource planning at the foundation. From the perspective of foundation leadership, the lifecycle is a vehicle for timely, transparent information about how strategy teams are executing against the approved strategic direction, including the progress they are making, challenges they are facing, and how they are adjusting in the face of these challenges. From the perspective of strategy teams, the lifecycle is the established approach to developing, planning for, refining, and monitoring their work, as well as engaging senior leaders on a regular basis.
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If it is unclear whether a refresh or review is most appropriate, Impact Planning and Improvement is available to work with strategy teams to review the specific situation and provide input. 4 This re-examination will lead to a new strategic direction in some, but not all, casesthere may be cases in which the evidence suggests a continuation of the same basic approach.
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Need for a significant re-examination of the strategy, as determined by the CEO or co-chairs. The CEO and co-chairs may call for a refresh based on fundamental questions about the approach, new information, changes in the landscape, or other factors.
Who decides if a refresh is needed? While the CEO and co-chairs can request a refresh, more often, the Program Director, after a consultation with the Program President, makes this decision.
Execution plan
Key topics and concepts Prior strategy: progress, challenges, lessons, implications Opportunity map: problem analysis and potential areas of opportunity Theory of change Theory of action, including solution leverage and partner leverage Financial resources, measurement, risks Timing, sequencing, and resource needs
Phase I
Key questions What are the lessons from the prior strategy and implications for our future work? What is the nature of the problem? What are the most promising ways to address the problem? How do we think change will happen?
Phase II
What will we do and not do? Why? What are the trade-offs? How are we maximizing solution leverage? What is the role of our partners? What results do we anticipate, by when?
Phase III
What are the What is the financial timing and requirements? sequencing of initiatives? How will we measure our What results? resources are needed? What are the risks?
The term scoping is used because it suggests teams will scopei.e., analyze, define the boundaries of, and/or explorethe problem and the range of potential solutions to be considered.
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While more than one meeting with the CEO is recommended over the course of a refresh, at least one meeting with the CEO is required prior to a co-chair meeting in which the refresh is discussed. The cochairs have final approval of refreshes, although in some instances, with the CEOs endorsement, approval may take place via email rather than an in-person approval meeting. While, ideally, iteration would take place between phases, given scheduling and other factors, teams may need to meet with senior leaders in the middle, rather than at the end, of a phase. As a final note, teams are encouraged to provide a few (one to three) articles or other reading materials to the CEO to help him learn and/or stay informed about the relevant subject area. Ideally, these would be provided early in the process to allow plenty of time for review.
Strategy Development/Refresh Questions Lookback and Scoping: The purpose of the lookback (in the case of a refresh) is to examine and articulate the results of the prior strategy, including accomplishments, disappointments, lessons learned, and implications for the future. The purpose of scoping is to clearly articulate and analyze the problem they aim to solve and explore potential solutions in tackling the problem (taking into consideration external learnings and outside voices); and determine, on a high level, how and where to focus our work going forward. The purpose of scoping solutions at this point in the process is to gauge leadership interest prior to entering the Strategy Choice phase. A. Lookback on prior strategy: progress, challenges, and lessons learned 1. Outline the prior strategy on the highest level (e.g., the target problem, major assumptions, initiatives, anticipated results, role of significant partners, financial investments, etc.). 2. What was accomplished relative to anticipated results? a. Quantitatively: outputs and outcomes b. Qualitatively: examples and context c. What was not accomplished? Why? What were the major challenges or obstacles? 3. What have been the unanticipated consequences of our work, positive and negative? 4. What are the lessons learned from the prior strategy and implications for our future work?
While the questions should be considered guidelines, it is expected that each major topic (e.g., opportunity map, theory of change and action, risks, etc.) will be addressed by virtually all strategy teams.
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B. Opportunity Map: analysis of the problem and potential solutions to determine how we will focus our work, help us make choices, and define the potential for impact 8 1. Scope and analyze the current problem . 9 a. What groups, stakeholders, or segments (e.g., populations, institutions, systems such as housing, etc.) are burdened by this issue? Outline size and scope; break down the problem into its component parts. b. What are the consequences of the problem (e.g., deaths, DALYs, lack of living wage)? c. What is the context in which the problem exists (e.g., geography, governance, financing, political/public will, etc.)? d. Why does the problem exist? What are the barriers/factors contributing to the problem? 2. Scope and analyze potential solutions. a. Where does strategic leverage exist to address the problem? b. Where is our leverage (i.e., our greatest potential for influence and impact)? c. Of those burdened by the problem, which populations, stakeholders, or segments do we anticipate targeting? Why? d. Which solutions appear most compelling? Which dont? Why? What are the trade-offs? e. What is the potential impact of our work? C. External learnings and outside voices 1. Of the evidence, knowledge, and/or feedback from the field considered by the team (e.g., feedback from experts, partners, practitioners, grantees, etc.), what was most salient? How has it influenced our choices?
Strategy Choice: The purpose of this section is to describe our Theory of Change, the foundations proposed role, the role of partners, anticipated results, key questions for results measurement, financial requirements, and risks. A. Theory of Change: a set of assumptions about how change can be triggered/produced to address problems or issues that affect individuals, groups, and/or systems; typically, a theory of change defines the problem to be solved, the targets for change, the strategic levers required to solve the problem, and the expected results 1. Problem: specific problem to be addressed. 2. Impact: ultimate sustainable changes, sometimes attributable to action. 3. Outcomes: intermediate observable and measurable changes that may serve as steps toward impact for a population community, country, or other category of beneficiary. 4. Levers: major components or elements that lead to the defined outcomes; levers relate to all key actors/actions in the system (not just us). 5. Timing: when we expect outcomes and impact can be achieved.
An Opportunity Map is not a physical map, but rather a series of analyses leading to an understanding of the problem and potential ways to address it (these potential ways can be called solutions, areas of intervention, or areas of opportunity). The potential solutions are intended to be fairly high-level to allow the CEO and/or other senior leaders to provide feedback before the team dives deeper in the next phase. See also the definition of opportunity map in the glossary at the end of this section. 8 Current problem: What we aim to address (solve) via the strategy. This may be different from the problem tackled in the prior strategy, given a new focus, changes in the landscape, etc. 9 A market segment, in business terms, is a group of people or organizations sharing one or more common characteristics that cause them to have similar product and/or service needs. Here, segment is intended to be used more broadly to indicate relevant sub-sets of a larger group that share common characteristics regarding the ways in which they are burdened by a particular problem and/or how they might respond to potential solutions.
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B. Theory of Action: a set of specific actions the foundation or a grantee will take to address a problem and achieve results 1. What specific population/geography/segment will we target? 2. What are our proposed initiatives/interventions for these target segments? 3. What is the rationale for our choices and trade-offs (i.e., why does targeting these segments/groups with these interventions present the greatest opportunity for impact, relative to other options considered)? 4. What initiatives have we decided not to pursue? Why? 5. What short- and long-term results do we anticipate from our actions? 6. How are these initiatives integrated with each other and other foundation work (if relevant)? 7. Solution leverage: an analysis or description of how, and the extent to which, our solutions (e.g., proposed actions or interventions) can be leveraged to increase overall impact and/or generate disproportionate impact relative to the cost based on replication, diffusion, catalysis, etc. a. What choices were made to increase solution leverage, if any? b. What are the means by which this additional impact can be achieved? c. What results are anticipated? Describe the basis for estimates and key assumptions. 8. Partner leverage: an analysis or description of how, and the extent to which, our work can be leveraged (i.e., built-upon, extended) with or by partners/others to increase overall impact. a. Which partners are most significant, and what is their role? b. How is our work synergistic with theirs? c. If there are areas of conflict, what are they, and what are the implications? 9. To what extent, how, and why do we expect anticipated results to be sustained over time? How and when do we intend to exit the space, if at all? C. Summary of financial resources (see also Execution Plan section) 1. What financial resources must we spend to implement our Theory of Action? 2. How will our investments leverage the financial resources of others, if at all? 3. What are the major assumptions that drive our financial projections? D. Actionable Measurement 1. What decisions will we need to make over time in order to implement the strategy? 2. What questions must we answer in order to inform ongoing adaptation of our strategy? 3. What specific measures might we use? See the Actionable Measurement Guidelines for more details. E. Risks 1. What are key implementation risks, contextual risks, and knowledge risks? 2. What are potential unintended consequences? 3. How will we mitigate and, if needed, address these risks?
Execution Plan: The purpose of this section is to describe how we will implement against our strategic goals, including capital allocation by initiative (and sub-initiative, if needed), timing, sequencing, and other resource needs.
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A. Proposed investment in the context of program resources 1. How does the proposed investment fit into the programs overall resource plan? 2. Does this force any trade-off decisions, and, if so, what are they? B. Size and sequence of initiatives (and sub-initiatives, as needed) by year 1. How will the strategys capital be allocated across initiatives by funding type (i.e., grants, Direct Charitable Expense (DCE) contracts, professional services) and by year? 2. What is the rationale for this timing, sequencing, and allocation? 3. What dependencies exist that could affect the sequencing? 4. How will grantmaking flexibility be maintained to allow for learning and adjustment? C. Skills and resources 1. What are the skills and resources needed internally (in terms of Full Time Equivalent staff, or FTEs) and externally (additional capacity) to execute this strategy? a. What measurement, learning, and evaluation contracts will be needed? b. What additional consulting contracts will be needed? For what purpose? c. Are there any other significant non-grant expenses anticipated?
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Inclusion of an appendix is optional and can be used to provide any additional information. The CEO and/or co-chairs commit to reading the memo, and will read the appendix if time permits.
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STRATEGY DEFINITIONS
(in order of appearance during strategy development) Opportunity Map: An analysis of the problem and potential solutions to determine how we will focus our work, help us make choices, and define the potential for impact. ? answered: Who (what groups, stakeholders, or segments) is burdened by this issue? What are the consequences? What is the context in which the problem exists? Why does the problem existwhat are the barriers/contributing factors? Where does leverage exist to address the problem? Where is our leverage? Of the groups/stakeholders/segments burdened by the problem, which do we anticipate targeting and why? What potential solutions or approaches appear to be the most compelling for us? What dont? Why? What are the trade-offs? What is the potential impact of our work? clarification: An opportunity map is not necessarily geographic (based on a literal map), nor must it be a unified graphic or image. It can take the form of a narrative answering the key questions in qualitative and quantitative terms. example: The Maternal and Neonatal Health strategy team analyzed the problem of neonatal mortality and identified potential areas of intervention (i.e., solutions). They also assessed the potential impact of this work. More specifically, they identified the strong linkage between neonatal and maternal health, the high mortality in specific areas of the world, and the relatively small number of conditionsmost with known effective interventionsthat account for the majority of deaths. Based on this, the team made the case for a focus on a specific set of interventions delivered in a specific pre/post birth time period, in specific geographies. By making some assumptions, they were also able to articulate the potential for impact. They did this analysis prior to developing a theory of change or theory of action. Theory of Change: A set of assumptions about how change can be triggered/produced to address problems or issues that affect individuals, groups, and/or systems. Typically, a theory of change defines the problem to be solved, the targets for change, the strategic levers required to solve the problem, and the expected results. ? answered: How do we think change will happen? clarification: While a theory of change is constructed based on existing evidence and knowledge of relationships among the components, it is important to make the underlying assumptions explicit. similar terms: Sometimes the linked steps that make up the theory of change are referred to as a causal pathway.
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Theory of Action: A set of specific actions the foundation or grantee will take to address a problem and achieve results, either because these actions are considered to be particularly catalytic and/or because the foundation or grantee has a comparative advantage to take these actions. ? answered: What is our role in making change happen? Who else has a critical role to play? clarification: The theory of action should be tied directly to the broader theory of change. Implicit in the theory of action is what the foundation or grantee will not do, which requires identifying who we believe will take those actions. Solution Leverage: An analysis or description of how, and the extent to which, our solutions (e.g., proposed actions or interventions) can be leveraged to increase overall impact and/or generate disproportionate impact relative to the cost based on replication, diffusion, catalysis, etc. ? answered: How, and to what extent, can our solutions be leveraged to increase overall impact, or generate disproportionate impact relative to the cost? What choices were made to increase solution leverage, if any? How can the additional impact be achieved? What additional impact is anticipated? clarification: It is assumed that many strategies will propose interventions that can be leveraged in some way, generating an increase in total impact. In the context of a strategy refresh, solution leverage is typically discussed in the strategy choice phase following, or integrated with, a discussion of the foundations proposed actions and interventions. Partner Leverage: An analysis or description of how, and the extent to which, our work can be leveraged (i.e., built-upon, extended) with or by partners/others to increase overall impact. In many cases, what partners do implies what we wont do. In this way, partner leverage is part of the theory of action. ? answered: How, and to what extent, can our work be leveraged with or by partners and others to increase overall impact (i.e., how can we leverage their work, they leverage our work, or both)? Which partners are most significant and what is their role? How is our work synergistic with theirs? If there are areas of conflict, what are they and what are the implications? clarification: Although the focus is on partners, a discussion of partner leverage may include other players (e.g., governments, NGOs, businesses) working to address the problem in a way that leverages our work and increases impact.
For additional definitions, see the Foundation-wide Glossary for Strategy and Measurement.
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2. The CEO will hold a pre-meeting and talent review a week or so before the strategy review. The pre-meeting is an opportunity for the Director/Strategic Program Lead (SPL) to present his/her plans for the strategy review meeting, receive feedback on the approach, and discuss the strategys critical issues. Pre-meeting attendees are typically the Director, SPL (where applicable), CEO, President, CFO, Chief Human Resources Officer (CHRO), program HR Business Partner (HRBP), and Impact Planning and Improvement (IPI) Senior Strategy Officer. When a strategy assessment is being conducted by IPI, the author of the assessment will also attend. The talent review, held immediately after the pre-meeting, is a chance for the Director, SPL, CEO, President, CHRO, and HRBP to review the capabilities of the strategy team relative to the current and future skill needs. It is also an opportunity to plan for the teams development and 11 ongoing improvement . 3. The CEO will lightly facilitate the review meeting to help strike a balance between addressing the co-chairs questions and raising the teams critical issues. He will also ensure the meeting has a strong wrap-up, including a summary of take-aways and follow up items. 4. New page limits for the memo and appendix are in place. The strategy review memo can be up to 12 pages (from 10). The optional appendix is limited to one page and consists of prioritized links to documents on Insight, with a description of whats contained in each link. Teams need CEO approval to exceed these limits. 5. A PowerPoint is required. A short presentation to frame the Directors opening remarks should be submitted along with the strategy review memo two weeks prior to the review meeting. A suggested template to guide development of this presentation is available. 6. The outline includes three new/updated questions. Teams are now asked to list external people and grants most critical to achieving the desired impact of the strategy; to describe the strategys investment style and discuss any challenges or trade-offs. The questions about the most important people and grants are intended to help us, as a foundation, focus our time and energy on who and what matters most for each strategys ultimate impact. Investment style refers to the way a team is working to achieve its strategic goals. Teams should use the Managing for Impact (M4I) initiatives characteristics to describe a strategys investment style with respect to the context in which a team does its work, execution choices, and grant engagement models used to manage grants. To the extent it is relevant to the discussion, teams are asked to highlight challenges, shifts, or tradeoffs that they may be considering.
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The CFO and IPI representative(s) will participate in the pre-meeting but not the talent review. Where relevant for Global Health teams, the SPL may serve as the program lead for the pre-meeting, talent review, and strategy review meeting, in partnership with the Program Director.
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Take advantage of the opportunity to reflect; be self-critical; outline what the team will do differently going forward. Several teams in 2010 said the most valuable aspect of the strategy review was taking the time to reflect as a team on what has and hasnt worked, and what the team plans to do differently as a result. This honest self-appraisal helps a team achieve a shared view of challenges, opportunities, and necessary adjustments. It also helps the CEO and cochairs provide useful feedback that builds on the teams lessons. Neither selling program success, nor engaging in self-criticism alone (without describing planned adjustments) will lead to as constructive a conversation. Carefully choose and frame the issues presented for CEO and co-chair feedback. Arguably, the key benefit of a strategy review for program teams, other than the opportunity to reflect, is the feedback they receive from the co-chairs and CEO. Carefully choosing and framing critical issues to highlight will increase the usefulness of this feedback. Use the pre-meeting with the CEO and President to plan for the strategy review. The premeeting with the CEO is the Directors (and/or SPLs) opportunity to share and pressure test his/her intended approach to the meeting. Last year, meetings with the CEO and President helped teams clarify their goals for the meetings, refine their plans/approach, and enlist the CEO and President as supporters to help ensure their goals could be met. Begin the meeting and memo with an overview of strategy execution over the past year, including whats working and whats not. In 2010 a handful of teams began the memo and review meeting with a brief update on the strategy as a whole that included highlights, lowlights, challenges, lessons, adjustments, and critical issues. Because the co-chairs and CEO found this overview to be useful prior to diving into the initiatives, for 2011 all teams are asked to begin their memos and meetings in this way. When describing the progress of the strategy, be data-driven and describe progress relative to expectations. A description of progress should be backed by data. Where only anecdotal evidence is available, this should be called out. Also, describing progress alone isnt nearly as useful as progress relative to expectations, i.e., a comparison of actual results versus the results that were expected by the present time, consistent with your measurement plan or other measurement activity. Reporting on progress alone begs the question, Is that good or bad? Is the initiative on-track, or not? If progress varies from expectations (as it often will), explain why and by how much. This report-out on progress, rooted in data and framed relative to expectations, is part of the feedback the foundation needs to make ongoing strategic adjustments. Discuss the largest areas of investment. Given space constraints, the team must choose what to emphasize in the memo and review meeting. Investment size is not the only criterion for this decisionsome smaller initiatives are strategic and should receive significant attention. But size is an important factor, in part, because areas of greater investment almost by definition carry with them greater risk. Hence, the largest areas of investment should be covered. Write for the smart lay-reader; provide illustrative examples. Many of those reading the review memo wont be experts in the particular content area. Write using plain language and, where appropriate, offer examples to bring your points to life and make them more memorable.
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Be concise. Given the complexity of the implementation work and the page limits, teams must make careful choices about what to/not to include. This is by design. Please view the length limit as an opportunity to discuss the most important elements of the work, guided by the suggested outline and PowerPoint template. Also, Directors are encouraged to keep their opening remarks in the review meeting brief to maximize the time available for discussion.
A pre-read for the talent review (which takes place immediately following the strategy review pre-meeting) is also required. See Strategy Review Pre-Meeting and Talent Review below.
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II. Initiative description and progress: Address the points below for each initiative, varying the amount of information as appropriate given the investment size and significance of the work. In some cases, major (i.e., large, strategically important) sub-initiatives may merit discussion. Briefly describe each initiative, including expected results Identify the few most important external relationships and grants to the success of the strategy Who are the five to ten external people (e.g., grantee, NGO, government leaders) who are most critical to achieving the desired impact? 12 Which grants are most critical to achieving the desired impact of the strategy? Describe other activities critical to achieving the teams goals (e.g., convenings, knowledgesharing, etc.) Describe the strategys investment stylee.g., the grant Engagement Model, intensity of stakeholder engagement, use of foundation voice, complexity of partner/grantee relationships, etc. Describe progress toward expected results; discuss if targets remain relevant and if there is sufficient data to track progress. For more information on measurement terms, see the Foundation-wide Glossary of Strategy and Measurement. Describe changes in the landscape that are accelerators or inhibitors of progress Outline challenges, lessons learned, and implications for strategy execution and/or direction
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This is, in part, a question about prioritization. For example, teams may indicate the ten most important or impactful grants made (or in development), or may list the top 20% of the most critical grants.
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III. The way forward: Provide an overview of priorities and plans for the coming year, including discussion of any necessary shifts or course-corrections. The way forward should follow logically from the progress, lessons, etc., presented above. Provide priorities for the coming year, including shifts and/or course-corrections Provide the rationale for any shifts and highlight any trade-offs Discuss the appropriateness of the investment style. Have there been developments that drive the need for a shift? To what extent would a shift accelerate progress toward the strategys goals? How would such a change affect staffing needs? Do you anticipate significant capital needs across the next four years beyond the foundations 13 current allocation (e.g., a successful phase II trial leading to the need for phase III funding)? Raise issues to discuss with the co-chairs and CEOi.e., areas in which the team wants to ensure alignment and/or ask for feedback Discuss any implications of four-year financial outlook and/or staffing
IV. Financial summary: The financial summary outlined below will be prepared by FP&A prior to each strategy review in partnership with program teams. The summary will be drawn from the annual plan financial materials, with some updated or additional charts. Completed summaries will be submitted with other supporting materials and posted on Insight following each review. Financial overview Context setting with foundation and program four-year projections; payout amounts should drill down from foundation level to program level to strategy level to initiatives breakdown Strategy financial summary Financial overview of the strategy to understand alignment of spend by initiative and between grants/contracts o Subsequent payments (if applicable) o Spend by initiative (includes both committed and proposed) o Contracts spend by strategy (if available) o FTEs (if available) Four-year outlook to understand flexibility in future years given dollars committed to date o Total subsequent payments by year o Expected reinvestments in each year o Total new grantmaking dollars available by year, assuming a flat budget Payout matrix for Global Health only
V. Optional one page appendix: An optional one page appendix with links to supporting information on Insight Strategy View may be provided by teams. Because the CEO and co-chairs have limited time to review materials, teams including an appendix are asked to present links to key supporting materials, numbered in priority order, with a brief description of the information included in each linked document.
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If the team has had email correspondence with the co-chairs prior to the pre-meeting, this should be raised in addition to the above agenda.
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The list of attendees for the pre-meeting was developed with the intention of keeping the meeting small in order to promote candid discussion. However, the Director is the final decision-maker on who should attend the pre-meeting from his/her strategy team. For some teams in Global Health, the SPL may lead the discussion rather than the Program Director. The role of the SPL vs. the Director in the pre-meeting, talent review, and strategy review should be defined by each team. For simplicity for some GH teams, we use the term Director when we mean Director/SPL. 15 The CHRO and HRBP will attend the pre-meeting for continuity with the talent review immediately following. The list of attendees for the talent review is not flexible (except in unusual circumstances), given the more sensitive nature of the conversation.
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If the pre-meeting results in any revisions to the pre-read materials, teams should re-submit the documents as quickly as possiblewithin a day or twoafter the pre-meeting. Talent review agenda Like the above, the agenda below is not exhaustive but represents what should be covered at a minimum. 1. Overview 2. Structure Review 3. Discussion Critical roles High-potential talent Succession planning Retention risk 4. Actions for discussion The submission of a pre-read is required. See the Talent Review Template which closely follows this agenda. Pre-reads should be submitted two weeks prior to the strategy review meeting along with the other required materials. Teams may distribute hard copies at the meeting rather than emailing the documents in advance, given the desire to maintain confidentiality and minimize circulation. The CEO does find it helpful to the documents in advance (teams may email the pre-reads directly to him and cc: his Executive Assistant), however, that is optional and at the teams discretion.
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See the Strategy Review Slide Template for this presentation, which includes illustrative slides drawn from 2010 strategy reviews. Note thatnew this yeara PowerPoint presentation is required and must be submitted at the same time as the memo (i.e., two weeks prior to the review meeting). Attendance Typically the following people/roles attend a strategy review: The co-chairs and CEO, and their senior staff Program President and his/her senior staff Senior members of the strategy team Key partners from related strategy teams (e.g., Policy and Advocacy) Representatives from FP&A and IPI Members of the Management Committee Because smaller meetings are preferred, program teams should bring key team members whose voice will be most helpful for the discussion.
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BUSINESS PROCESS
The content of the strategy distillations is the responsibility of each strategy team with the respective program director approving the final document. While it is expected that team members will author the document or manage external writers, the Communications department is available to offer assistance at teams request. Distillations should be updated whenever there are significant changes to the strategy, strategy execution, or outside environment that render the distillation inaccurate. In 2011, teams will be asked to update their distillations within a month of their strategy review meeting or, in the case of a refresh, within a month of final approval.
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Basic Facts
Include the short set of statistics or facts one needs to understand the problem; facts should be presented as quick bulleted points in a sidebar. A sidebar can also include definitions of frequently referenced specialized terms. Examples of quick facts: estimates of disease burden expressed as DALYs, deaths, mortality rates, diagnosed cases; proportion of population without access to education or other basic services (e.g., high school graduation, Internet); populations at risk, including regional differences by geography, subpopulations, and/or age patterns.
External Context
What are others doing, or not doing, to address the problem? Where is funding coming from and what are the funding gaps? What makes this a problem we can address?
[The title of the] Foundation Strategy (up to four pages) Vision of Success
What does success look like for this strategy? What is our long-term projected impact and key expected outcomes?
Theory of Change
The theory of change describes the full set of actions required to address the problem as described. This should come from the approved strategy document but it may be necessary to provide additional comment or description. This is a place where a graphic illustration may help make clear the connections between actors, actions, and results.
Key Initiatives
List and briefly describe each of the initiatives within the strategy. Point out connections and complementarily between the initiatives as much as possible. What specific targets are there for each component? How is the foundations overall approach catalytic?
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Glossary
Describe the technical terms that may not be familiar to the lay-reader. This section does not count against the five-page limit.
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II. Discussion of operating expenses describe any trends and business drivers of key expense lines and Programmatic and Administrative (P&A) contracts include an analysis of the top ten vendors over the past two years; to identify the foundations top vendors and the business contexts that drive their engagement, each program is required to submit a list of its top ten vendors for the previous year and yearto-date for the current year include an estimate of Full-Time Equivalent (FTE) annualization and the impact on overall P&A budgets III. Four-year outlook matrix
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II. Priorities and objectives for next year describe management priorities for the coming year, including any points of intersection with program areas and/or other operating departments that may inform these priorities address how the department has approached spending allocation across the expense types, what trade-offs were made, and how this allocation relates to the priorities describe any initiatives to improve the efficiency of Programmatic & Administrative (P&A) resource spending
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Insight
The Insight Strategy View is an interactive internal (foundation-only) web site that gives users a quick and easy way to navigate the foundation strategy hierarchy (see definitions on page 6), from program, to strategies, down to grants, and all points in between. At all levels, Insight can deliver narrative information, documents (including the strategy lifecycle deliverables), financial reports, and other data. In 2010 Insight began serving as the primary information delivery tool in support of all strategy reviews. Insight Strategy View supports the strategy review process by allowing teams to provide a more limited and focused set of information for the review, knowing that users can also find additional specific information on Insight as desired. Insight also provides an easy way for all foundation staff to learn independently about programmatic work outside of their own area. Beyond the initial purpose of supporting strategy reviews, the foundation plans to expand Insight to allow strategy teams to publish supporting information about their work that is not strictly related to the strategy lifecycle process, such as academic articles, fact sheets, and trip reports. In the near future, Insight will also support other ways to view data and information, such as by grantee or by program officer. In addition, as part of the foundations Actionable Measurement effort, Insight will be used to view results of strategies, initiatives, and grants. The next page contains a screenshot of the Financial Services for the Poor teams top-level Strategy View page on Insight. Note that some areas have been intentionally blurred out.
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2011 Bill & Melinda Gates Foundation. All Rights Reserved. Bill & Melinda Gates Foundation is a registered trademark in the United States and other countries. www.gatesfoundation.org
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